GITNUX MARKETDATA REPORT 2024

Must-Know Google Shopping Statistics [Latest Report]

Highlights: Google Shopping Statistics

  • Google Shopping represents 65% of all retail ad-spend on Google Ads.
  • CPC (Cost per Click) on Google Shopping grew 19% from 2018 to 2019.
  • In Q4 2020, Google Shopping generated over 50% of ecommerce merchants’ search advertising clicks.
  • In 2020, the average Google Shopping CPC was $0.66.
  • Conversion rate for Google Shopping Ads is 1.91% on average.
  • Google Shopping Ads CTR (click-through rate) in 2019 was 0.86%.
  • Google Shopping Ads generate 85% more site visits than text ads.
  • Google Shopping Ads reach 9 out of 10 US online shoppers.
  • There are over 1 billion shopping sessions per day on Google Shopping platforms.
  • 58% of global online shoppers used Google Shopping to research for products online in 2018.
  • In 2018, the apparel and accessories category accounted for 18.4% of Google Shopping ad revenue share.
  • Google Shopping Ads bring a 28% higher conversion value per click than text ads.
  • The average small business spends $9,000-$10,000 a month on Google Shopping Ads.
  • In 2020, Google Shopping announced free product listings to help businesses reach more customers.

Table of Contents

Google Shopping has become an increasingly popular way for businesses to reach customers and drive sales. With the introduction of free product listings in 2020, Google Shopping is now more accessible than ever before. This blog post will explore 20 statistics about Google Shopping that demonstrate its growing influence on retail ad-spend, CPCs (Cost per Click), CTR (click-through rate) and conversion rates. We’ll also look at how mobile devices are driving clicks on Google Shopping Ads as well as which categories have the highest revenue share from these ads. Finally, we’ll discuss average monthly spending by small businesses on Google Shopping Ads and Local Inventory Ad performance in Q4 2018.

The Most Important Statistics
Google Shopping represents 65% of all retail ad-spend on Google Ads.

This statistic is a testament to the power of Google Shopping, demonstrating that it is the go-to platform for retail ad-spend on Google Ads. It is a clear indication that businesses are investing heavily in Google Shopping to reach their target audiences and maximize their return on investment. This statistic is an important reminder of the importance of Google Shopping for businesses looking to maximize their online presence.

CPC (Cost per Click) on Google Shopping grew 19% from 2018 to 2019.

The 19% growth in CPC on Google Shopping is a telling statistic that speaks to the increasing popularity of the platform. It indicates that more and more people are turning to Google Shopping to find the products they need, and that businesses are willing to pay more to get their products seen by potential customers. This statistic is a clear indication that Google Shopping is becoming an increasingly important part of the online shopping landscape.

Google Shopping Statistics Overview

In Q4 2020, Google Shopping generated over 50% of ecommerce merchants’ search advertising clicks.

This statistic is a testament to the power of Google Shopping, demonstrating its ability to drive a significant portion of search advertising clicks for ecommerce merchants. It highlights the importance of Google Shopping for businesses looking to maximize their online presence and reach potential customers. This statistic is a valuable insight for any blog post discussing Google Shopping Statistics, as it provides a clear indication of the platform’s effectiveness.

In 2020, the average Google Shopping CPC was $0.66.

This statistic is a crucial indicator of the cost of advertising on Google Shopping. It provides insight into the average cost of a click on Google Shopping, which can be used to inform budgeting decisions and help businesses determine the cost-effectiveness of their campaigns. Additionally, it can be used to compare the cost of Google Shopping CPCs to other advertising platforms, allowing businesses to make informed decisions about where to allocate their marketing budget.

Conversion rate for Google Shopping Ads is 1.91% on average.

The fact that the average conversion rate for Google Shopping Ads is 1.91% is a crucial piece of information when it comes to understanding the effectiveness of this type of advertising. This statistic provides insight into how successful Google Shopping Ads are at driving sales and conversions, and can be used to inform decisions about how to best allocate resources for this type of advertising.

Google Shopping Ads CTR (click-through rate) in 2019 was 0.86%.

The fact that Google Shopping Ads CTR (click-through rate) in 2019 was 0.86% is a telling statistic when it comes to understanding the effectiveness of Google Shopping as an advertising platform. This low click-through rate indicates that while Google Shopping may be a popular platform, it may not be the most effective when it comes to driving conversions. This statistic is an important piece of the puzzle when it comes to understanding the overall effectiveness of Google Shopping as an advertising platform.

Google Shopping Ads generate 85% more site visits than text ads.

This statistic is a testament to the power of Google Shopping Ads, demonstrating that they are a far more effective way to drive site visits than text ads. It is an important piece of information for anyone looking to maximize their online presence, and is a key point to consider when discussing Google Shopping Statistics.

Google Shopping Ads reach 9 out of 10 US online shoppers.

This statistic is a testament to the power of Google Shopping Ads, demonstrating their ability to reach a vast majority of US online shoppers. It highlights the potential of Google Shopping Ads to reach a large audience and make an impact on businesses’ bottom line.

There are over 1 billion shopping sessions per day on Google Shopping platforms.

This statistic is a testament to the immense popularity of Google Shopping platforms. It speaks to the sheer number of people who are taking advantage of the convenience and ease of shopping online through Google Shopping. This statistic is a powerful indicator of the impact Google Shopping has had on the way people shop, and it serves as a reminder of the importance of staying up-to-date on the latest Google Shopping statistics.

58% of global online shoppers used Google Shopping to research for products online in 2018.

This statistic is a testament to the power of Google Shopping as a research tool for online shoppers. It demonstrates that the majority of global online shoppers are turning to Google Shopping to find the products they need, making it a key resource for anyone looking to purchase items online. This statistic is an important piece of information for anyone writing a blog post about Google Shopping Statistics, as it provides a clear indication of the platform’s popularity and influence.

In 2018, the apparel and accessories category accounted for 18.4% of Google Shopping ad revenue share.

This statistic is a telling indication of the success of Google Shopping in the apparel and accessories category. It demonstrates that Google Shopping is a viable platform for businesses in this sector to advertise their products and services, and that it is a profitable avenue for them to explore. This statistic is an important piece of information for anyone looking to understand the impact of Google Shopping on the apparel and accessories industry.

Google Shopping Ads bring a 28% higher conversion value per click than text ads.

This statistic is a powerful testament to the effectiveness of Google Shopping Ads. It demonstrates that, compared to text ads, Google Shopping Ads are more likely to result in conversions, making them a valuable tool for businesses looking to increase their sales. This statistic is especially pertinent to the blog post about Google Shopping Statistics, as it provides a concrete example of the success that can be achieved through the use of Google Shopping Ads.

The average small business spends $9,000-$10,000 a month on Google Shopping Ads.

This statistic is a telling indication of the power of Google Shopping Ads. It shows that small businesses are willing to invest a significant amount of money each month to take advantage of the platform’s potential. This speaks to the effectiveness of Google Shopping Ads in helping businesses reach their target audiences and increase their sales. It also highlights the importance of understanding the nuances of the platform in order to maximize its potential.

In 2020, Google Shopping announced free product listings to help businesses reach more customers.

This statistic is a game-changer for businesses looking to expand their reach. By offering free product listings, Google Shopping has opened up a world of opportunity for businesses to reach more customers and increase their sales. This is a major development in the world of e-commerce and one that businesses should take advantage of.

Conclusion

Google Shopping has become an increasingly popular platform for businesses to reach customers and drive sales. The statistics show that Google Shopping represents 65% of all retail ad-spend on Google Ads, CPC (Cost per Click) grew 19%, it generated over 50% of ecommerce merchants’ search advertising clicks, more than 4,000 US retailers participate in the program, 43% of all US Retail Ad spending is driven by Google Shopping Ads with an average CPC rate at $0.66; 57% of clicks come from mobile devices with a 1.91% conversion rate and 0.86 CTR (click-through rate). Additionally 85 percent more site visits are generated compared to text ads which reaches 9 out 10 online shoppers globally – resulting in over 1 billion shopping sessions daily. Apparel & accessories account for 18.4%, electronics & media 17.2%. Furthermore top performing campaigns have 3x higher conversion rates while small business spend up to $10k monthly on these ads – 12 % being Local Inventory Ads alone. In 2020 free product listings were announced as well helping businesses even further reaching their target audience cost effectively . All this shows how powerful and beneficial investing into Google Shopping can be for any type or size business looking to increase visibility and grow revenue through digital marketing channels

References

0. – https://www.merkleinc.com

1. – https://www.practicalecommerce.com

2. – https://www.webfx.com

3. – https://www.statista.com

4. – https://www.quora.com

5. – https://www.thinkwithgoogle.com

6. – https://www.techcrunch.com

7. – https://www.emarketer.com

8. – https://www.wordstream.com

9. – https://www.searchenginejournal.com

10. – https://www.blog.google

11. – https://www.smartinsights.com

12. – https://www.disruptiveadvertising.com

ZipDo, cited June 2023: Google Shopping Statistics

FAQs

What is the primary purpose of Google Shopping?

The primary purpose of Google Shopping is to provide a platform for online shoppers to browse, compare, and purchase products from various retailers, offering users a convenient and efficient shopping experience.

How do retailers get their products listed on Google Shopping?

Retailers can get their products listed on Google Shopping by setting up a Google Merchant Center account, uploading product feed, and creating a Google Ads campaign with Shopping ad placements.

How does Google Shopping determine the ranking of products within its search results?

Google Shopping determines the ranking of products within its search results based on a combination of factors, such as relevance, bid price, and the merchant's or product's performance and quality. This ensures customers see the most appropriate and competitive products for their search queries.

What are the fees associated with listing products on Google Shopping?

Google Shopping operates on a cost-per-click (CPC) model, where retailers pay a fee each time a user clicks on their product from the search results. Retailers can set their own bids and budgets in Google Ads, which affects their visibility and costs.

How do customers receive their products after purchasing through Google Shopping?

After purchasing a product through Google Shopping, the customer's order will be fulfilled directly by the retailer. Google Shopping acts as a platform connecting buyers and sellers, but the retailer is still responsible for shipping and handling the order.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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