Online shopping has scaled rapidly worldwide: 2.33 billion people use the internet to shop online. This page connects key drivers of conversion and repeat buying—like reviews, tailored recommendations, and faster page speeds—with operational pressures such as returns, fraud, and chargebacks, plus how cross-border growth and category mix (apparel and groceries) shape the overall picture.
Key Takeaways
- $1.08 trillion global e-commerce sales in 2022
- $5.08 trillion global e-commerce sales forecast for 2030
- $2.8 billion global market size for return management software in 2023 (industry report)
- 2.33 billion people used the internet to shop online worldwide (2023)
- 37% of shoppers say they are influenced by product reviews when making online purchases (2024)
- 42% year-over-year growth in global cross-border e-commerce sales to $187 billion in 2023
- 12.5% share of U.S. e-commerce sales were apparel in 2023 (Census classification)
- $95 average U.S. e-commerce cart value in 2024 (industry estimate)
- 44% of consumers will not buy from sites with poor performance (Akamai)
- 10% increase in page speed can increase conversion by 10% (Google/DoubleClick)
- $0.99 average cost per click increase from 2023 to 2024 in retail search ads (industry benchmark)
- 25% of digital commerce brands report higher chargeback rates since 2021 (2023 survey)
- $15.6 billion expected cost savings for retailers with automated fraud detection (2022 Juniper)
Global e commerce is surging, and personalization and fast, trustworthy experiences are key to converting more shoppers.
Related reading
01 · Category
Market Size10 stats
01
$1.08 trillion global e-commerce sales in 2022https://www.statista.com/statistics/372907/worldwide-retail-e-commerce-sales/
02
$5.08 trillion global e-commerce sales forecast for 2030https://www.statista.com/statistics/379046/worldwide-e-commerce-sales-forecast/
03
$2.8 billion global market size for return management software in 2023 (industry report)https://www.grandviewresearch.com/industry-analysis/returns-management-market
04
$6.3 billion global online personalisation software market size in 2023 (industry report)https://www.grandviewresearch.com/industry-analysis/personalization-software-market
05
$14.2 billion global e-commerce fraud prevention market size in 2022 (industry report)https://www.grandviewresearch.com/industry-analysis/ecommerce-fraud-prevention-market
06
$23.3 billion global shoppable video market size forecast for 2026 (industry report)https://www.marketsandmarkets.com/Market-Reports/shoppable-video-market-120320030.html
07
$8.3 billion global live shopping market size in 2023 (industry report)https://www.marketsandmarkets.com/Market-Reports/live-shopping-market-233545558.html
08
$33.1 billion global buy now, pay later market forecast for 2028 (industry report)https://www.fortunebusinessinsights.com/buy-now-pay-later-market-106508
09
$7.4 billion global commerce search market size in 2024 (industry report)https://www.precedenceresearch.com/commerce-search-market
10
$4.8 billion global mobile commerce market size in 2023 (industry report)https://www.alliedmarketresearch.com/mobile-commerce-market
Interpretation
Market Size Interpretation
The market size data shows online commerce is set to expand fast, with global e-commerce sales rising from $1.08 trillion in 2022 to a $5.08 trillion forecast for 2030, while adjacent solution categories like return management at $2.8 billion in 2023 and e-commerce fraud prevention at $14.2 billion in 2022 also signal strong investment opportunities for businesses improving the shopping experience.
02 · Category
User Adoption1 stats
01
2.33 billion people used the internet to shop online worldwide (2023)https://www.itu.int/itu-d/reports/statistics/2023/
Interpretation
User Adoption Interpretation
In 2023, 2.33 billion people used the internet to shop online worldwide, showing how quickly user adoption is expanding for online commerce.
03 · Category
Industry Trends5 stats
01
37% of shoppers say they are influenced by product reviews when making online purchases (2024)https://www.brightlocal.com/research/local-consumer-review-survey/
02
42% year-over-year growth in global cross-border e-commerce sales to $187 billion in 2023https://www.unctad.org/publication/world-investment-report-2023
03
12.5% share of U.S. e-commerce sales were apparel in 2023 (Census classification)https://www.census.gov/retail/index.html
04
5.4% share of retail e-commerce sales were groceries in the U.S. (2023)https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
05
54% of shoppers globally say free shipping is the most important promotion when deciding what to buy online (2024)https://www.gartner.com/en/documents/5241490
Interpretation
Industry Trends Interpretation
Industry Trends are being shaped by customer expectations that are pushing retailers toward stronger conversion drivers, with free shipping cited as the top promotion by 54% of global shoppers while product reviews influence 37% of online purchases.
More related reading
04 · Category
Performance Metrics7 stats
01
$95average U.S. e-commerce cart value in 2024 (industry estimate)https://www.instacart.com/company/press
02
44% of consumers will not buy from sites with poor performance (Akamai)https://www.akamai.com/uk/en/resources/press-release/state-of-the-internet/
03
10% increase in page speed can increase conversion by 10% (Google/DoubleClick)https://www.thinkwithgoogle.com/marketing-resources/measurement/
04
36% of online shoppers are likely to purchase again from a retailer that offers tailored recommendations (2023)https://www.salesforce.com/resources/research-reports/state-of-commerce/
05
34% of consumers said they have more trust in retailers that show personalized offers (2024)https://www.salesforce.com/resources/research-reports/
06
Cart abandonment rate averages 70% for e-commerce (industry benchmark)https://baymard.com/lists/cart-abandonment-rate
07
Email marketing remains the largest channel by ROI for e-commerce brands, with 40% citing it as highest ROI (2024)https://www.litmus.com/blog/email-roi
Interpretation
Performance Metrics Interpretation
With cart abandonment averaging 70% and 44% of consumers skipping sites with poor performance, the performance gap is directly tied to lost revenue, making initiatives like 10% faster page speed to drive roughly a 10% conversion lift a high-impact focus.
05 · Category
Cost Analysis5 stats
01
$0.99average cost per click increase from 2023 to 2024 in retail search ads (industry benchmark)https://www.wordstream.com/blog/ws/ppc-cost
02
25% of digital commerce brands report higher chargeback rates since 2021 (2023 survey)https://www.chargebacks911.com/blog/
03
$15.6 billion expected cost savings for retailers with automated fraud detection (2022 Juniper)https://www.juniperresearch.com/researchstore/
04
The average e-commerce customer acquisition cost (CAC) was $45.72in 2023 (global)https://www.statista.com/statistics/273366/customer-acquisition-cost-for-e-commerce-by-country/
05
Retailers using automated customer support for e-commerce reported a 20% reduction in service costs in 2023https://www.salesforce.com/resources/research-reports/state-of-service/
Interpretation
Cost Analysis Interpretation
Cost pressures are rising across online retail, with the average e-commerce CAC reaching $45.72 in 2023 while 25% of brands report higher chargebacks since 2021, making automation a practical lever to offset expenses such as the $15.6 billion in expected fraud-detection savings and a 20% cut in e-commerce service costs through automated customer support in 2023.
Reference
Cite This Report
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APA
Marcus Afolabi. (2026, February 13). Online Shopping Trends Statistics. Gitnux. https://gitnux.org/online-shopping-trends-statistics
MLA
Marcus Afolabi. "Online Shopping Trends Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-shopping-trends-statistics.
Chicago
Marcus Afolabi. 2026. "Online Shopping Trends Statistics." Gitnux. https://gitnux.org/online-shopping-trends-statistics.
Sources & references
28 datasets cited across this report
akamai.com+8 additional datasets cited (not shown individually)