Global e-commerce sales total 1.08 trillion dollars. Forecasts point to expansion reaching 5.08 trillion dollars. Data show 2.33 billion people shop online worldwide with average cart abandonment at 70 percent.
Key Takeaways
- $1.08 trillion global e-commerce sales in 2022
- $5.08 trillion global e-commerce sales forecast for 2030
- $2.8 billion global market size for return management software in 2023 (industry report)
- 2.33 billion people used the internet to shop online worldwide (2023)
- 37% of shoppers say they are influenced by product reviews when making online purchases (2024)
- 42% year-over-year growth in global cross-border e-commerce sales to $187 billion in 2023
- 12.5% share of U.S. e-commerce sales were apparel in 2023 (Census classification)
- $95 average U.S. e-commerce cart value in 2024 (industry estimate)
- 44% of consumers will not buy from sites with poor performance (Akamai)
- 10% increase in page speed can increase conversion by 10% (Google/DoubleClick)
- $0.99 average cost per click increase from 2023 to 2024 in retail search ads (industry benchmark)
- 25% of digital commerce brands report higher chargeback rates since 2021 (2023 survey)
- $15.6 billion expected cost savings for retailers with automated fraud detection (2022 Juniper)
E-commerce is surging globally, driven by reviews, personalization, fast sites, and free shipping.
Related reading
01 · Category
Market Size10 stats
01
$1.08 trillion global e-commerce sales in 2022
02
$5.08 trillion global e-commerce sales forecast for 2030
03
$2.8 billion global market size for return management software in 2023 (industry report)
04
$6.3 billion global online personalisation software market size in 2023 (industry report)
05
$14.2 billion global e-commerce fraud prevention market size in 2022 (industry report)
06
$23.3 billion global shoppable video market size forecast for 2026 (industry report)
07
$8.3 billion global live shopping market size in 2023 (industry report)
08
$33.1 billion global buy now, pay later market forecast for 2028 (industry report)
09
$7.4 billion global commerce search market size in 2024 (industry report)
10
$4.8 billion global mobile commerce market size in 2023 (industry report)
Interpretation
Market Size Interpretation
The market size picture shows online shopping is expanding rapidly, with global e-commerce sales rising from $1.08 trillion in 2022 to a forecast of $5.08 trillion by 2030, while fast-growing adjacent markets like shoppable video are set to reach $23.3 billion by 2026.
02 · Category
User Adoption1 stats
01
2.33 billion people used the internet to shop online worldwide (2023)
Interpretation
User Adoption Interpretation
In 2023, 2.33 billion people used the internet to shop online worldwide, showing rapid and broadening user adoption in the online shopping category.
03 · Category
Industry Trends5 stats
01
37% of shoppers say they are influenced by product reviews when making online purchases (2024)
02
42% year-over-year growth in global cross-border e-commerce sales to $187 billion in 2023
03
12.5% share of U.S. e-commerce sales were apparel in 2023 (Census classification)
04
5.4% share of retail e-commerce sales were groceries in the U.S. (2023)
05
54% of shoppers globally say free shipping is the most important promotion when deciding what to buy online (2024)
Interpretation
Industry Trends Interpretation
Industry Trends show that shoppers increasingly rely on what they see online, with 37% influenced by product reviews, while retailers must prioritize major conversion drivers like free shipping, cited by 54% globally, as cross-border e-commerce keeps accelerating with 42% year-over-year growth to $187 billion in 2023.
More related reading
04 · Category
Performance Metrics7 stats
01
$95average U.S. e-commerce cart value in 2024 (industry estimate)
02
44% of consumers will not buy from sites with poor performance (Akamai)
03
10% increase in page speed can increase conversion by 10% (Google/DoubleClick)
04
36% of online shoppers are likely to purchase again from a retailer that offers tailored recommendations (2023)
05
34% of consumers said they have more trust in retailers that show personalized offers (2024)
06
Cart abandonment rate averages 70% for e-commerce (industry benchmark)
07
Email marketing remains the largest channel by ROI for e-commerce brands, with 40% citing it as highest ROI (2024)
Interpretation
Performance Metrics Interpretation
With cart abandonment averaging 70% for e-commerce and 44% of consumers avoiding sites with poor performance, improving page speed and personalization where it matters can be a major performance lever since a 10% speed gain can lift conversion by 10%.
05 · Category
Cost Analysis5 stats
01
$0.99average cost per click increase from 2023 to 2024 in retail search ads (industry benchmark)
02
25% of digital commerce brands report higher chargeback rates since 2021 (2023 survey)
03
$15.6 billion expected cost savings for retailers with automated fraud detection (2022 Juniper)
04
The average e-commerce customer acquisition cost (CAC) was $45.72in 2023 (global)
05
Retailers using automated customer support for e-commerce reported a 20% reduction in service costs in 2023
Interpretation
Cost Analysis Interpretation
In the Cost Analysis lens, rising digital pressure on budgets is clear as average e-commerce customer acquisition costs hit $45.72 in 2023 globally while 25% of brands report higher chargeback rates since 2021, making automation and efficiency gains such as $15.6 billion in expected fraud detection savings and 20% lower e-commerce service costs increasingly vital.
report visual · Projection
E-commerce is set to keep climbing—alongside growth in key tech markets
Online retail demand and supporting technologies (fraud prevention, personalization, and commerce enablement) are expanding, signaling continued investment and adoption.
1.1 MONEY
Start
+21.35%
CAGR · 8y
5.1 MONEY
Projected
20222030
source-verifiedstatista.com · grandviewresearch.com2030
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Afolabi. (2026, February 13). Online Shopping Trends Statistics. Gitnux. https://gitnux.org/online-shopping-trends-statistics
MLA
Marcus Afolabi. "Online Shopping Trends Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-shopping-trends-statistics.
Chicago
Marcus Afolabi. 2026. "Online Shopping Trends Statistics." Gitnux. https://gitnux.org/online-shopping-trends-statistics.
Sources & references
28 datasets cited across this report · attribution is report-level
akamai.com+8 additional datasets cited (not shown individually)