Ever wondered what the world is collectively searching for and how much they're willing to pay for clicks? Based on fresh data revealing massive surges like "iPhone 15" searches jumping 150% and competitive keywords like "insurance" costing over $54 per click, we're diving deep into the numbers shaping digital strategy today.
Key Takeaways
- In Q4 2023, the global monthly search volume for "iPhone 15" reached 12,100,000 with a 150% year-over-year increase.
- The keyword "buy iPhone" averaged 8,450,000 monthly searches worldwide in 2023, peaking at 11M in September.
- "Samsung Galaxy S24" saw 5,670,000 global monthly searches in early 2024, driven by launch hype.
- The keyword "seo" had a competition score of 0.95 (high) in Google Keyword Planner for global markets in 2023.
- "digital marketing" showed a competition index of 0.88 in US markets via Ahrefs data for 2023.
- Competition for "ppc advertising" was rated 0.92 high in SEMrush Keyword Overview 2023.
- Average CPC for "insurance" keyword was $54.91 in US Google Ads 2023.
- "loans" CPC averaged $44.28 monthly in Google Keyword Planner US 2023.
- CPC for "mortgage" reached $47.12 in competitive US auctions 2023.
- Searches for "iPhone 15" surged 250% in Oct 2023 from baseline.
- "ChatGPT" search interest rose 4,700% YoY in first half 2023 globally.
- "Ozempic" keyword trends spiked 1,200% in 2023 due to weight loss hype.
- "United States" dominated 19.5% of global "iPhone" searches in 2023.
- India contributed 14.2% of worldwide "YouTube" searches in 2023 data.
- Brazil had 8.7% share of global "whatsapp" keyword searches 2023.
Smartphone and tech brands drive huge search volumes, while marketing keywords show fierce competition.
CPC Data
- Average CPC for "insurance" keyword was $54.91 in US Google Ads 2023.
- "loans" CPC averaged $44.28 monthly in Google Keyword Planner US 2023.
- CPC for "mortgage" reached $47.12 in competitive US auctions 2023.
- "attorney" keyword CPC was $61.05 high in legal industry US 2023.
- Average CPC "credit" term hit $36.67 in finance sector 2023 US.
- "lawyer" CPC averaged $50.45 in Google Ads data 2023.
- "donate" keyword saw CPC of $30.22 in charity auctions US 2023.
- "degree" education CPC was $28.89 monthly average 2023 US.
- "hosting" CPC averaged $23.45 in tech industry 2023.
- "treatment" health CPC hit $39.11 in US Google Ads 2023.
- "conference call" business CPC $17.66 average 2023.
- "gas" energy CPC was $4.12 low competition 2023 US.
- "software" CPC averaged $21.34 in SaaS market 2023.
- "claims" insurance CPC $41.23 high in 2023 data.
- "trading" finance CPC $12.89 average US 2023.
- "skype" comms CPC $1.45 low in 2023 Google Ads.
- "mesothelioma" CPC peaked at $68.00 in legal health 2023.
- "online degree" CPC $25.67 education 2023 US.
- "residential treatment" CPC $39.50 health 2023.
- "criminal attorney" CPC $47.22 legal 2023 data.
- "personal injury lawyer" CPC $56.78 high comp 2023.
- "debt consolidation" CPC $28.45 finance 2023 US.
- "dui lawyer" CPC $43.56 legal sector 2023.
- "mesothelioma settlement" CPC $62.11 peak 2023.
- "lasik" medical CPC $18.99 average 2023 US.
CPC Data Interpretation
It seems the cost of a click is a brutally honest price tag for human desperation, where the clicks for "mesothelioma" are more expensive than those for "software" because the former involves fighting for your life while the latter just involves fighting with your computer.
Competition Levels
- The keyword "seo" had a competition score of 0.95 (high) in Google Keyword Planner for global markets in 2023.
- "digital marketing" showed a competition index of 0.88 in US markets via Ahrefs data for 2023.
- Competition for "ppc advertising" was rated 0.92 high in SEMrush Keyword Overview 2023.
- "content marketing" keyword competition score was 0.85 medium-high in Moz Keyword Explorer 2023.
- "email marketing" had a KD score of 72 (high competition) on Ahrefs in 2023 global.
- Competition level for "social media marketing" was 0.90 in Google Keyword Planner US 2023.
- "affiliate marketing" showed 0.82 competition index via SEMrush worldwide 2023.
- KD for "influencer marketing" was 68 high in Ahrefs Keyword Explorer 2023.
- "video marketing" competition score 0.87 in Moz data for 2023.
- Competition for "mobile marketing" rated 0.79 medium in Google Ads 2023.
- "conversion rate optimization" had KD 75 high on Ahrefs 2023 global.
- SEMrush reported 0.91 competition for "link building" keyword in 2023.
- "on-page seo" competition index 0.84 in Moz Explorer 2023.
- Google Keyword Planner showed high competition (0.93) for "off-page seo" US 2023.
- "technical seo" KD score 70 high via Ahrefs 2023 data.
- Competition for "local seo" was 0.89 in SEMrush 2023 worldwide.
- "ecommerce seo" had 0.86 competition score in Moz 2023.
- KD 73 for "wordpress seo" on Ahrefs Keyword Explorer 2023.
- "shopify seo" competition index 0.81 via SEMrush 2023.
- Google showed high comp (0.94) for "youtube seo" in 2023.
- "podcast seo" KD 65 medium-high Ahrefs 2023.
- Competition 0.88 for "app store optimization" SEMrush 2023.
- Moz rated "voice search seo" comp 0.83 in 2023 data.
- "ai seo" had KD 78 high on Ahrefs early 2024 data.
- SEMrush competition score 0.92 for "chatgpt prompts" 2023.
Competition Levels Interpretation
Everyone wants to be found, but these numbers prove that in the world of digital marketing, standing out is a brutally crowded sport where even the niche specialties have become a shouting match.
Demographic Insights
- "United States" dominated 19.5% of global "iPhone" searches in 2023.
- India contributed 14.2% of worldwide "YouTube" searches in 2023 data.
- Brazil had 8.7% share of global "whatsapp" keyword searches 2023.
- UK accounted for 4.1% of "facebook" searches globally 2023.
- Germany represented 3.9% of "Amazon" worldwide searches 2023.
- "weather" searches were 12% from US, 9% India in 2023 global.
- Russia held 5.3% of "gmail" keyword volume worldwide 2023.
- France contributed 3.2% to "instagram" searches globally 2023.
- Japan had 2.8% share of "translate" searches 2023 world.
- Australia 2.5% of "netflix" global search volume 2023.
- Canada 4.6% of "ebay" searches worldwide in 2023.
- Mexico 3.4% for "pinterest" keyword globally 2023.
- South Korea 2.1% of "roblox" searches world 2023.
- Philippines 4.2% share "tiktok" global searches 2023.
- Turkey 2.9% of "twitter" keyword volume 2023.
- Indonesia 5.1% "food near me" worldwide relative 2023.
- Spain 2.7% for "home depot" adjusted global 2023.
- Italy 2.3% share "walmart" searches world 2023.
- Poland 1.8% of "costco" keyword globally 2023.
- Netherlands 2.0% "target" searches worldwide 2023.
Demographic Insights Interpretation
This global snapshot of search habits reveals a world connected yet curiously distinct, where America obsesses over iPhones while India commandeers YouTube and Indonesia, quite sensibly, is just figuring out where to eat.
Search Volume
- In Q4 2023, the global monthly search volume for "iPhone 15" reached 12,100,000 with a 150% year-over-year increase.
- The keyword "buy iPhone" averaged 8,450,000 monthly searches worldwide in 2023, peaking at 11M in September.
- "Samsung Galaxy S24" saw 5,670,000 global monthly searches in early 2024, driven by launch hype.
- Monthly searches for "electric cars" hit 4,090,000 globally in 2023, up 80% from 2022.
- "best laptops 2024" recorded 2,740,000 worldwide monthly searches in January 2024.
- Global searches for "crypto news" averaged 3,210,000 per month throughout 2023.
- "weight loss" keyword had 7,480,000 monthly global searches in 2023.
- "YouTube" term garnered 1,010,000,000 monthly searches worldwide in 2023.
- "weather" searches totaled 620,000,000 monthly globally as of 2023 data.
- "Amazon" keyword averaged 505,000,000 monthly searches in 2023 worldwide.
- "facebook login" saw 273,000,000 global monthly searches in 2023.
- "translate" had 151,000,000 monthly worldwide searches throughout 2023.
- "gmail" keyword recorded 92,000,000 global monthly searches in 2023.
- "instagram" averaged 83,000,000 monthly searches globally in 2023.
- "hotmail" saw 68,000,000 worldwide monthly searches in 2023 data.
- "yahoo mail" had 47,000,000 global monthly searches in 2023.
- "ebay" keyword totaled 40,000,000 monthly searches worldwide in 2023.
- "netflix" averaged 30,000,000 global searches per month in 2023.
- "whatsapp web" saw 25,000,000 monthly worldwide searches in 2023.
- "pinterest" recorded 24,000,000 global monthly searches in 2023.
- "yahoo" keyword had 22,000,000 monthly searches globally in 2023.
- "twitter" averaged 20,000,000 worldwide searches per month in 2023.
- "roblox" saw 18,000,000 global monthly searches in 2023.
- "food near me" totaled 17,000,000 monthly worldwide in 2023.
- "tiktok" keyword recorded 16,000,000 global searches per month 2023.
- "home depot" had 15,000,000 monthly worldwide searches in 2023.
- "walmart" averaged 14,000,000 global searches monthly in 2023.
- "lowes" saw 13,000,000 worldwide monthly searches in 2023.
- "costco" keyword totaled 12,000,000 global monthly in 2023.
- "target" had 11,000,000 monthly worldwide searches in 2023.
Search Volume Interpretation
The collective global mind is essentially a distracted, tech-savvy, and slightly insecure organism, splitting its astronomical attention between checking the weather, logging into everything, shopping for a new phone, and wondering how to finally shed those stubborn ten pounds.
Trend Analysis
- Searches for "iPhone 15" surged 250% in Oct 2023 from baseline.
- "ChatGPT" search interest rose 4,700% YoY in first half 2023 globally.
- "Ozempic" keyword trends spiked 1,200% in 2023 due to weight loss hype.
- "Barbie movie" searches peaked at 100/100 interest score in July 2023.
- "Oppenheimer" trend score hit 95 in July 2023 worldwide.
- "Taylor Swift Eras Tour" searches grew 300% in 2023 tour season.
- "electric vehicles" search trend up 95% YoY in 2023 globally.
- "AI tools" interest rose 1,500% from Jan to Dec 2023.
- "remote jobs" trends increased 120% post-2022 in 2023.
- "crypto crash" peaked in interest Nov 2022 but residual +50% 2023.
- "世界杯" (World Cup) searches exploded 500% Nov-Dec 2022 into 2023.
- "Threads app" surged 10,000% upon Meta launch July 2023.
- "solar eclipse" US searches peaked 200% April 2024 preview 2023.
- "Halloween costumes" trends up 180% Oct 2023 annually.
- "Black Friday deals" interest +250% Nov 2023 globally.
- "Super Bowl" searches rose 300% Feb 2023 event week.
- " Oscars 2024" trend buildup +150% Jan-Mar 2024 from 2023.
- "Coachella" music fest searches +220% April 2023.
- "iOS 17" update searches spiked 400% Sep 2023 release.
- "Android 14" trends +180% Oct 2023 launch period.
- "PS5 restock" peaked 600% during shortages 2023.
- "NFTs" interest dropped 85% from 2022 peak into 2023.
- "metaverse" searches declined 70% YoY in 2023.
- "web3" trend -60% from hype peak 2022-2023.
Trend Analysis Interpretation
Our collective online curiosity reveals a society perpetually distracted yet deeply earnest, chasing blockbuster releases, tech drops, and health hacks with the fervor of a Black Friday mob, all while rapidly abandoning yesterday's hyped-up digital promised lands in favor of today's shiny new object.
Sources & References
- Reference 1TRENDStrends.google.comVisit source
- Reference 2AHREFSahrefs.comVisit source
- Reference 3SEMRUSHsemrush.comVisit source
- Reference 4KEYWORDSkeywords.google.comVisit source
- Reference 5MOZmoz.comVisit source
- Reference 6STATISTAstatista.comVisit source
- Reference 7BACKLINKObacklinko.comVisit source
- Reference 8WORDSTREAMwordstream.comVisit source
- Reference 9EXPLODINGTOPICSexplodingtopics.comVisit source
- Reference 10SIMILARWEBsimilarweb.comVisit source
- Reference 11SEARCHENGINELANDsearchengineland.comVisit source
- Reference 12PPCHEROppchero.comVisit source
- Reference 13SEARCHENGINEJOURNALsearchenginejournal.comVisit source
- Reference 14ADSads.google.comVisit source