Despite a staggering $33.9 billion in global box office revenue last year, which is only one piece of an immense $2.32 trillion media and entertainment landscape, the true story of the TV and film industry is told in the dynamic interplay of streaming surges, regional powerhouses, and the billions of hours we all spend glued to our screens.
Key Takeaways
- Global box office revenue in 2023 totaled $33.9 billion, up 82.6% from $18.6 billion in 2022.
- The global film and video market size was valued at $323.11 billion in 2023 and is projected to reach $452.21 billion by 2030.
- North America dominated the global film market with 39.5% share in 2023, generating $127.5 billion in revenue.
- Global scripted TV series production budget averaged $5-10 million per episode in 2023.
- Hollywood produced 792 films in 2023, down from 828 in 2019.
- India produced 1,686 films in 2023 across all languages.
- Global audience for theatrical films was 7.2 billion admissions in 2023.
- Netflix global viewers averaged 2.5 hours per day per subscriber in 2023.
- Global OTT video consumption reached 3.5 trillion hours in 2023.
- Global SVOD ARPU averaged $10.50 per month in 2023.
- Media & entertainment industry employed 10.3 million people globally in 2023.
- U.S. film & TV workforce was 2.7 million in 2023.
- SVOD market CAGR 12.8% from 2023-2028 globally.
- Global FAST (free ad-supported streaming TV) users hit 1 billion in 2023.
- AI usage in film post-production rose to 45% of projects in 2023.
The global TV and film industry is thriving, with strong growth in streaming and box office revenue.
Audience
- Global audience for theatrical films was 7.2 billion admissions in 2023.
- Netflix global viewers averaged 2.5 hours per day per subscriber in 2023.
- Global OTT video consumption reached 3.5 trillion hours in 2023.
- U.S. TV viewership totaled 4 trillion hours in 2023.
- China cinema attendance was 1.2 billion in 2023.
- India film viewers numbered 2.2 billion admissions in 2023.
- Global streaming penetration hit 45% of households in 2023.
- Average global daily TV viewing time was 3.1 hours in 2023.
- YouTube global monthly active users reached 2.7 billion in 2023.
- Disney+ had 150 million global subscribers in 2023.
- Prime Video viewers watched 10 billion hours in Q4 2023 alone.
- Global sports TV audience for Olympics 2024 was 3 billion viewers.
- TikTok video views globally exceeded 1 trillion per day in 2023.
- Europe linear TV daily viewership dropped to 2.8 hours in 2023.
- Global film festival attendance was 15 million in 2023.
- U.S. cord-cutters reached 65 million households in 2023.
- Latin America streaming users hit 200 million in 2023.
- Africa mobile video consumption grew 40% to 500 million users in 2023.
- Global eSports audience reached 532 million in 2023.
- Women comprised 52% of global streaming audience in 2023.
- Gen Z daily media consumption averaged 7.2 hours in 2023.
- Asia TV households totaled 1.2 billion in 2023.
- Global news TV viewership was 1.5 billion daily in 2023.
- Pay TV subscribers worldwide numbered 1 billion in 2023.
- Middle East TV penetration reached 95% of households in 2023.
- Global film piracy views estimated at 180 billion in 2023.
- U.S. multiplex cinema screens served 80 million weekly attendees in 2023.
Audience Interpretation
While the couch remains the undisputed global arena for content consumption, evidenced by a staggering 3.5 trillion OTT hours, the enduring—and often communal—rituals of the theater, sports, and even news broadcasts remind us we haven't yet fully fragmented into a billion solitary screens, though our attention is now the ultimate prize fought over by streamers, creators, and cinema alike.
Employment
- Global SVOD ARPU averaged $10.50 per month in 2023.
- Media & entertainment industry employed 10.3 million people globally in 2023.
- U.S. film & TV workforce was 2.7 million in 2023.
- Global VFX artists numbered 150,000 in 2023.
- Bollywood employed 4 million directly and indirectly in 2023.
- Streaming platforms created 2 million jobs globally since 2019.
- UK screen industries employed 200,000 in 2023.
- China film sector jobs reached 5 million in 2023.
- Animation industry global workforce was 500,000 in 2023.
- Freelance filmmakers worldwide totaled 1.2 million in 2023.
- Global cinema exhibition staff numbered 4.5 million pre-2020, recovering to 4 million in 2023.
- Women held 28% of key creative roles in global film in 2023.
- D2C streaming services employed 500,000 in content creation in 2023.
- Nollywood supported 1 million jobs in Nigeria 2023.
- Europe audiovisual sector jobs at 1 million in 2023.
- Global content moderators for media platforms: 100,000 full-time.
- Film schools graduated 50,000 students globally in 2023.
- Advertising production employed 800,000 worldwide in 2023.
- Post-production technicians globally: 300,000 in 2023.
- OTT platform tech staff reached 250,000 in 2023.
- Global stunt performers numbered 20,000 professionals in 2023.
- Music supervisors in TV/film: 5,000 worldwide in 2023.
- Global streamers invested $20B in local content jobs in 2023.
- Australia screen industry jobs: 100,000 in 2023.
- Brazil audiovisual employment: 150,000 in 2023.
Employment Interpretation
While the world pays just $10.50 a month for its streaming addiction, behind the screen it’s a sprawling global factory employing over ten million people, from Bollywood stars to VFX wizards, proving that our cheap entertainment is built on a mountain of very expensive jobs.
Market Size
- Global box office revenue in 2023 totaled $33.9 billion, up 82.6% from $18.6 billion in 2022.
- The global film and video market size was valued at $323.11 billion in 2023 and is projected to reach $452.21 billion by 2030.
- North America dominated the global film market with 39.5% share in 2023, generating $127.5 billion in revenue.
- Asia-Pacific film industry revenue reached $85.2 billion in 2023, driven by China and India.
- Global TV advertising revenue hit $189 billion in 2023, with a CAGR of 4.2% forecasted to 2028.
- The worldwide media and entertainment market was worth $2.32 trillion in 2023.
- Streaming video market revenue globally was $129.9 billion in 2023, expected to grow to $327.1 billion by 2028.
- Global film production market size stood at $98.5 billion in 2022.
- U.S. box office alone generated $9 billion in 2023 post-pandemic recovery.
- India's Bollywood box office collected ₹11,000 crore ($1.33 billion) in 2023.
- China's film market revenue was $7.4 billion in 2023, with 1.1 billion tickets sold.
- Europe film market revenue reached €25.2 billion in 2022.
- Global VOD (video on demand) subscriptions generated $94 billion in 2023.
- Pay TV revenue worldwide was $276 billion in 2023.
- Animation film market globally valued at $352.6 billion in 2023.
- Documentary film market size was $12.5 billion in 2023.
- Global cinema advertising revenue hit $3.9 billion in 2023.
- Latin America film market revenue was $2.8 billion in 2023.
- Middle East & Africa media market reached $45 billion in 2023.
- Global home video sales revenue was $28.4 billion in 2023.
- Film distribution market size projected at $45.2 billion by 2030 from $32.1 billion in 2023.
- Broadcast TV market revenue globally $250 billion in 2023.
Market Size Interpretation
Despite the digital deluge of streaming and on-demand services, the global appetite for film and television remains a multi-trillion-dollar beast, proving that while we might watch differently, our hunger for stories is bigger than ever.
Production
- Global scripted TV series production budget averaged $5-10 million per episode in 2023.
- Hollywood produced 792 films in 2023, down from 828 in 2019.
- India produced 1,686 films in 2023 across all languages.
- China released 1,010 domestic films in 2023.
- Global feature film production totaled over 10,000 titles in 2022.
- U.S. TV series production reached 600 scripted shows in 2023.
- Netflix produced 1,072 original titles in 2023 across film and TV.
- Global animation production output was 5,200 minutes per day in 2023.
- Bollywood feature films averaged 150-180 days shooting schedule in 2023.
- Europe produced 1,200 feature films in 2022.
- South Korea film productions hit 1,200 in 2023.
- Global documentary films produced annually exceed 4,000.
- Average Hollywood blockbuster budget $200 million in 2023.
- TV drama production in China reached 350 series in 2023.
- Independent films globally numbered 8,500 in 2023.
- Global VFX shots in films exceeded 2 billion in 2023.
- Australian film productions totaled 120 features in 2023.
- French cinema produced 250 films in 2023.
- Nigerian Nollywood produced 2,500 films in 2023.
- Japan anime TV series produced 200+ in 2023.
- Global short film festivals screened 50,000 entries in 2023.
- UK film productions reached 150 features in 2023.
- Brazil film output was 120 titles in 2023.
- Canada produced 200 English-language films in 2023.
- Global 3D film productions numbered 450 in 2023.
- Turkey film industry produced 250 films in 2023.
- Global TV episode production exceeded 100,000 episodes in 2023.
- World TV premiere scripted series hit 600 in 2023.
Production Interpretation
The global entertainment industry operates at a staggering, almost frantic pace, with Hollywood focusing its colossal budgets on fewer but pricier blockbusters, while prolific markets like India, Nigeria, and China release thousands of films and series, collectively producing a dizzying daily avalanche of content that underscores both immense creative ambition and fierce economic competition for the world's attention.
Trends
- SVOD market CAGR 12.8% from 2023-2028 globally.
- Global FAST (free ad-supported streaming TV) users hit 1 billion in 2023.
- AI usage in film post-production rose to 45% of projects in 2023.
- Global VR/AR content market for media grew 30% to $12B in 2023.
- Short-form video platforms captured 50% of Gen Z media time in 2023.
- Bundled streaming services increased 25% adoption in 2023.
- Global content spend by streamers hit $230B in 2023.
- Live streaming events revenue grew 22% to $50B in 2023.
- Ad-supported tiers on SVOD platforms reached 40% of users in 2023.
- Global localization spending for media content $10B in 2023.
- NFTs in film marketing generated $500M in 2023.
- Hybrid release windows shortened to 30 days average in 2023.
- User-generated content platforms grew 35% in video uploads 2023.
- Global 4K content adoption hit 60% of new releases in 2023.
- Social commerce integration in streaming up 40% in 2023.
- Global metaverse events for media drew 100M users in 2023.
- Password sharing crackdowns reduced churn by 15% on platforms in 2023.
- Interactive content in TV/film rose to 10% of new titles 2023.
- Global cloud gaming for media integration $5B market in 2023.
- Sustainability focus: 30% of productions carbon-neutral in 2023.
- Voice commerce in streaming apps used by 20% users 2023.
- Global hyper-casual gaming crossovers with TV 50 titles in 2023.
- Data-driven personalization boosted retention 25% in 2023.
- Shoppable video ads in streaming hit $2B revenue 2023.
- Global 8K content pilots launched by 50 broadcasters in 2023.
Trends Interpretation
The global media industry is a masterclass in frantic adaptation, where viewers are lured into paying more for bundles and ad tiers while dodging password crackdowns, all as their attention is sliced into shorter clips and their content is increasingly spun from AI, VR, and UGC, all to fund a staggering $230 billion bet that we'll never stop watching.
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