While the world is captivated by digital screens, the global media industry's heart still beats with remarkable force, generating nearly a trillion dollars in advertising revenue in 2023 alone, a story best told through the surprising resilience of television, the resurgence of cinema, the dominance of streaming, the quiet transformation of publishing, and the undeniable power of digital advertising.
Key Takeaways
- In 2023, the global television industry generated $250.4 billion in revenue, with a CAGR of 3.8% from 2018-2023 driven by pay-TV subscriptions and advertising
- North America accounted for 42% of global TV broadcasting revenue in 2023, totaling $105.2 billion, primarily from premium cable networks
- Global linear TV households reached 1.15 billion in 2023, down 2.1% YoY due to cord-cutting trends
- In 2023, the global box office revenue totaled $33.9 billion, recovering 82% from 2019 pre-pandemic levels with top markets in China and North America
- Hollywood films captured 65% of international box office in 2023, generating $22.1 billion outside US
- China's film market revenue hit $7.4 billion in 2023, with domestic films taking 84% share
- In 2023, global SVOD revenue reached $109.2 billion, with Netflix holding 25% market share and 277 million subscribers
- Worldwide AVOD platforms generated $18.7 billion in 2023, up 15.4% YoY led by YouTube and Pluto TV
- Global FAST services reached 85 million monthly users in 2023, delivering 2.5 trillion ad impressions annually
- In 2023, global newspaper print circulation fell 5.2% to 120 million copies daily, while digital subs grew 12% to 45 million
- Magazine publishing revenue worldwide was $92.3 billion in 2023, with 55% from digital ads and subs
- Global book market revenue reached $143.6 billion in 2023, e-books at 18% share growing 4.1%
- In 2023, global media ad spend totaled $889 billion, digital formats accounting for 62% or $551 billion with search and social leading
- TV advertising revenue worldwide reached $198.4 billion in 2023, down 1.2% YoY but CTV up 20%
- Digital video ad spend grew 13.5% to $212 billion globally in 2023, 24% from programmatic
The global media industry thrives digitally as streaming and online ads increasingly overtake traditional television revenue.
Digital Streaming
- In 2023, global SVOD revenue reached $109.2 billion, with Netflix holding 25% market share and 277 million subscribers
- Worldwide AVOD platforms generated $18.7 billion in 2023, up 15.4% YoY led by YouTube and Pluto TV
- Global FAST services reached 85 million monthly users in 2023, delivering 2.5 trillion ad impressions annually
- Asia-Pacific streaming market size hit $45.6 billion in 2023, with China’s iQiyi at 120 million subs
- Europe SVOD subscribers totaled 220 million in 2023, penetration at 55% of households
- Global live streaming viewership averaged 4.2 hours weekly per user in 2023, peaking during esports events
- US CTV ad spend reached $25.4 billion in 2023, 40% growth driven by Roku and Amazon Fire TV
- India’s streaming revenue was $2.1 billion in 2023, with 60 million paid households
- Global short-form video consumption hit 120 minutes daily per user in 2023 on TikTok and Reels
- Latin America SVOD subs grew to 85 million in 2023, Brazil leading with 40 million
- Africa’s streaming market revenue reached $1.2 billion in 2023, up 28% with mobile-first platforms
- Global gaming streaming viewers averaged 100 million concurrent on Twitch in 2023 peaks
- Japan’s SVOD revenue was $4.8 billion in 2023, Netflix at 12 million subs
- MENA streaming subs hit 35 million in 2023, Saudi Arabia growing 45% YoY
- Global SVOD churn rate averaged 7.8% quarterly in 2023, highest in emerging markets
- Australia’s streaming penetration reached 78% of households in 2023, revenue $2.3 billion
- Global user-generated content platforms had 3.2 billion MAUs in 2023, monetizing via tips and ads
- South Korea’s streaming market was $3.9 billion in 2023, Tving with 15 million subs
- UK SVOD revenue grew 8% to $5.6 billion in 2023, Disney+ adding 12 million subs
- Global 4K streaming content hours reached 500,000 in 2023, up 30% YoY
- Indonesia’s video streaming revenue hit $850 million in 2023, Vidio leading locally
- Global piracy streaming sites served 180 billion visits in 2023, costing $30B to industry
- Canada’s CTV households reached 72% in 2023, ad spend $1.8 billion
- Global news streaming apps had 450 million DAUs in 2023, led by YouTube News
Digital Streaming Interpretation
While we're all busily subscribing, skipping ads, and churning through services, the global streaming landscape has quietly solidified into a new, fiercely competitive television—one that is voraciously consumed on every screen, monetized from every angle, and is now an inescapable, multi-headed mainstay of modern life.
Film Cinema
- In 2023, the global box office revenue totaled $33.9 billion, recovering 82% from 2019 pre-pandemic levels with top markets in China and North America
- Hollywood films captured 65% of international box office in 2023, generating $22.1 billion outside US
- China's film market revenue hit $7.4 billion in 2023, with domestic films taking 84% share
- Global cinema attendance reached 6.8 billion tickets sold in 2023, up 45% from 2022
- India’s Bollywood box office was $2.7 billion in 2023, driven by 1,800 releases
- Europe’s theatrical market generated $10.2 billion in 2023, led by France at $1.4 billion
- Global VOD film revenue reached $28.5 billion in 2023, with 40% from premium rentals
- South Korea’s film industry revenue was $1.6 billion in 2023, with Parasite sequels boosting exports
- US domestic box office hit $9.1 billion in 2023, with superhero films accounting for 25%
- Global animation film revenue was $12.3 billion in 2023, 36% of total box office
- Japan’s anime theatricals earned $2.1 billion globally in 2023, 70% international
- Latin America cinema revenue totaled $2.4 billion in 2023, Mexico leading at $650 million
- Global film production volume was 12,500 features in 2023, up 8% YoY
- Nigeria’s Nollywood box office reached $450 million in 2023, with 2,500 films released
- Australia’s film box office was $650 million in 2023, 55% from local content
- Global horror film genre revenue surged 22% to $4.2 billion in 2023
- UK film market revenue $1.8 billion in 2023, with 15% increase in indie releases
- Global IMAX box office hit $1.2 billion in 2023, 3.5% of total market
- Indonesia’s film industry earned $210 million in 2023, up 30% post-COVID
- Global documentary films generated $850 million at box office in 2023
- Turkey’s box office was $280 million in 2023, with local films at 68% share
- Global film festival premieres numbered 15,000 in 2023, driving $500 million in pre-sales
- Egypt’s cinema revenue reached $150 million in 2023, led by Ramadan releases
- Global 3D film screenings accounted for 18% of box office in 2023
- Vietnam’s film market grew 25% to $180 million in 2023
- Global sci-fi box office was $5.6 billion in 2023, 16% market share
Film Cinema Interpretation
While Hollywood’s superheroes are still the global box office's flashy $22.1 billion wallet, the real plot twist of 2023 is that the world is firmly, and profitably, watching its own stories, from China's domestic dominance to Bollywood's 1,800-film frenzy, proving that the silver screen's recovery is being written in every local language.
Media Advertising
- In 2023, global media ad spend totaled $889 billion, digital formats accounting for 62% or $551 billion with search and social leading
- TV advertising revenue worldwide reached $198.4 billion in 2023, down 1.2% YoY but CTV up 20%
- Digital video ad spend grew 13.5% to $212 billion globally in 2023, 24% from programmatic
- Out-of-home (OOH) ad market hit $32.6 billion in 2023, DOOH growing 10.7% to $18 billion
- Global social media ad spend was $230 billion in 2023, Meta and TikTok capturing 55%
- Newspaper ad revenue fell 8.1% to $45.2 billion in 2023, digital natives rising 15%
- Cinema advertising generated $4.2 billion globally in 2023, up 18% post-recovery
- Audio ad spend including podcasts reached $62.1 billion in 2023, digital audio up 12%
- Programmatic ad buying accounted for 82% of digital display spend in 2023, totaling $380 billion
- Asia-Pacific ad market was $300 billion in 2023, China at 45% share with CTV booming
- Influencer marketing spend hit $21.1 billion globally in 2023, 15% CAGR since 2020
- Retail media networks revenue reached $100 billion in 2023, Amazon leading at 45%
- Europe ad spend grew 6.8% to $145 billion in 2023, digital 68% dominance
- Gaming ad revenue was $45 billion in 2023, in-game ads up 25%
- Global connected TV ad spend surged 28% to $30 billion in 2023
- Magazine ad revenue declined 5.4% to $28.7 billion in 2023, native digital up 10%
- Search advertising totaled $295 billion in 2023, Google holding 80% market share
- Latin America ad spend hit $55 billion in 2023, digital growing 22%
- Podcast ad market reached $4 billion globally in 2023, direct deals 60%
Media Advertising Interpretation
The digital revolution has not only seized advertising's throne with $889 billion in global ad spend, but it has also reshaped the kingdom, allowing television to evolve through CTV, transforming retail shelves into media networks, and turning every screen—from phones to in-game billboards—into a multi-billion dollar billboard, all while traditional print withers and influencers become the new syndicates.
Print Publishing
- In 2023, global newspaper print circulation fell 5.2% to 120 million copies daily, while digital subs grew 12% to 45 million
- Magazine publishing revenue worldwide was $92.3 billion in 2023, with 55% from digital ads and subs
- Global book market revenue reached $143.6 billion in 2023, e-books at 18% share growing 4.1%
- Europe’s newspaper ad revenue declined 7.8% to $15.4 billion in 2023, digital up 9%
- US print magazine circulation was 130 million in 2023, down 3% but digital replicas up 15%
- China’s book sales hit $18.2 billion in 2023, 45% digital via apps like WeChat Read
- Global comic and manga publishing revenue was $12.1 billion in 2023, Japan leading at 40%
- India’s print media revenue fell to $3.2 billion in 2023, newspapers 70% share
- Australia’s newspaper circulation dropped 12% to 2.1 million in 2023, digital subs at 1.8 million
- Global academic publishing revenue reached $28.4 billion in 2023, open access 25% growth
- Brazil’s magazine market was $1.1 billion in 2023, 60% lifestyle segment
- UK book sales grew 1.2% to $6.9 billion in 2023, audiobooks up 20%
- Global newspaper digital revenue hit $52.7 billion in 2023, paywalls covering 35% of pubs
- Japan’s print manga sales were 450 million units in 2023, digital 60% of revenue
- Africa’s publishing market revenue was $650 million in 2023, local languages 70%
- Global children’s book sales reached $12.5 billion in 2023, 22% digital formats
- Germany’s newspaper revenue was $4.2 billion in 2023, digital ads 45% share
- South Korea’s book market hit $4.1 billion in 2023, webtoons bridging print-digital
- Global self-publishing platforms generated $1.5 billion in 2023, Amazon KDP 70% share
- France’s magazine revenue declined 4.5% to $1.9 billion in 2023
- Global print-on-demand book production reached 2.5 million titles in 2023, up 18%
- Indonesia’s newspaper circulation was 8.5 million daily in 2023, down 6%
Print Publishing Interpretation
The media industry's grand transformation continues unabated, with digital subscriptions and ads clawing revenue from the stubborn, yet still formidable, corpse of print.
TV Broadcasting
- In 2023, the global television industry generated $250.4 billion in revenue, with a CAGR of 3.8% from 2018-2023 driven by pay-TV subscriptions and advertising
- North America accounted for 42% of global TV broadcasting revenue in 2023, totaling $105.2 billion, primarily from premium cable networks
- Global linear TV households reached 1.15 billion in 2023, down 2.1% YoY due to cord-cutting trends
- Asia-Pacific TV ad spend hit $85.6 billion in 2023, growing 6.4% led by China and India markets
- Public broadcasters worldwide served 85% of global TV audiences in 2023, with viewership averaging 3.2 hours daily per household
- Global OTT TV revenue embedded in pay-TV bundles reached $45.3 billion in 2023, up 12% YoY
- Europe’s TV market saw a 1.8% revenue decline to $92.1 billion in 2023 amid streaming shifts
- 4K UHD TV penetration globally hit 35% of households in 2023, boosting content production investments by 15%
- Latin America TV advertising revenue grew 4.2% to $18.7 billion in 2023, driven by sports events
- Global news TV viewership averaged 28% daily share in 2023, highest in MENA at 42%
- Smart TV adoption reached 65% globally in 2023, enabling 22% more connected TV ad impressions
- Africa’s TV market revenue was $12.4 billion in 2023, with 18% growth in sub-Saharan mobile TV usage
- Global TV production costs rose 7.1% to $112 billion in 2023, led by scripted drama series
- FAST channels globally grew to 1,200 in 2023, capturing 5% of TV ad market share
- India’s TV industry revenue hit $11.2 billion in 2023, with regional channels taking 55% share
- Global TV sports rights spending reached $55.6 billion in 2023, up 8.9% YoY
- US pay-TV subscribers fell to 70.3 million in 2023, a 5.4% decline from 2022
- China’s TV ad market was $22.1 billion in 2023, with e-commerce live streaming contributing 28%
- Global TV household penetration stood at 86% in 2023, highest in Europe at 95%
- Addressable TV ad spend globally reached $10.2 billion in 2023, growing 25% YoY
- Australia’s TV revenue declined 3.2% to $3.8 billion in 2023 due to BVOD shifts
- Global kids TV viewership dropped 11% to 1.8 hours daily in 2023 among 2-11 year olds
- Brazil’s TV market revenue was $7.9 billion in 2023, with Globo holding 38% audience share
- CTV ad impressions worldwide hit 250 billion in 2023, up 32% YoY
- UK public service TV funding was $5.6 billion in 2023, 72% from license fees
- Global TV drama production hours reached 450,000 in 2023, led by Korea at 25%
- Middle East TV revenue grew 5.5% to $6.3 billion in 2023, driven by Arabic content
- Japan’s TV ad spend fell 4.1% to $9.2 billion in 2023 amid digital migration
- Global TV reruns accounted for 35% of prime-time schedules in 2023
TV Broadcasting Interpretation
The television industry, clinging to a lucrative but slowly sinking pay-TV ship, is being relentlessly boarded by streaming pirates who are simultaneously looting its advertising treasure, even as the remaining loyal passengers worldwide still spend over three hours a day staring at the same old, increasingly sharper, and now rather smart, screens.
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