GITNUXREPORT 2026

Germany Beverage Industry Statistics

Germany's beverage industry is stable overall, but shifting toward non-alcoholic and healthier options.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Wine production in Germany totaled 9.4 million hectoliters in 2023.

Statistic 2

Riesling grapes accounted for 23.5% of Germany's wine vineyard area in 2023.

Statistic 3

Spirits market revenue was €4.2 billion in Germany in 2023.

Statistic 4

Jägermeister sold 92.6 million bottles exported from Germany in 2023.

Statistic 5

Sparkling wine (Sekt) production reached 400 million bottles in 2023.

Statistic 6

Whisky production in Germany grew 22% to 15 million liters in 2023.

Statistic 7

Low-alcohol wine sales increased 18% in 2023.

Statistic 8

Vodka consumption per capita was 1.8 liters in Germany 2023.

Statistic 9

Mosel region produced 1.2 million hl of wine in 2023.

Statistic 10

Herbal liqueur market share was 15% of spirits in 2023.

Statistic 11

Organic wine sales rose 9.5% to €650 million in 2023.

Statistic 12

Gin distilleries in Germany numbered 250 in 2023.

Statistic 13

Prosecco imports to Germany were 45 million bottles in 2023.

Statistic 14

Rum sales volume hit 12 million liters in 2023.

Statistic 15

Pfalz wine region output was 2.3 million hl in 2023.

Statistic 16

Ready-to-drink spirits (RTD) grew 25% to €300 million in 2023.

Statistic 17

Silvaner grape area expanded 3% to 4,500 ha in 2023.

Statistic 18

Tequila imports surged 30% to 2.5 million liters in 2023.

Statistic 19

Wine export value from Germany was €1.8 billion in 2023.

Statistic 20

Schnapps production totaled 45 million liters pure alcohol in 2023.

Statistic 21

Germany's beer production volume was 7.9 billion liters in 2023, down 2.1% from 2022.

Statistic 22

Per capita beer consumption in Germany fell to 99.5 liters in 2023.

Statistic 23

Export beer volume from Germany reached 1.5 billion liters in 2023.

Statistic 24

Craft beer production in Germany increased by 15% to 1.2 million hectoliters in 2023.

Statistic 25

Low-alcohol beer (under 3.8% ABV) sales rose by 8.7% in Germany in 2023.

Statistic 26

There were 1,512 beer brands produced by 1,436 breweries in Germany in 2023.

Statistic 27

Pilsner beer accounted for 55.2% of total beer sales in Germany in 2023.

Statistic 28

Beer tax revenue for the German government was €2.8 billion in 2023.

Statistic 29

On-trade beer sales (bars/pubs) declined to 22% of total beer volume in 2023.

Statistic 30

Radler (beer-lemonade mix) consumption grew by 6.4% to 450 million liters in 2023.

Statistic 31

Non-alcoholic beer sales surged 12.3% to 1.1 billion liters in Germany in 2023.

Statistic 32

Bavaria produced 38% of Germany's total beer output in 2023.

Statistic 33

Average beer price in retail rose to €0.85 per 0.5 liter in 2023.

Statistic 34

Organic beer market share reached 3.2% of total beer sales in 2023.

Statistic 35

Beer garden visits generated €1.2 billion in revenue in summer 2023.

Statistic 36

Zero-alcohol beer exports from Germany hit 150 million liters in 2023.

Statistic 37

Weizenbier sales volume was 1.8 billion liters, 23% of total beer in 2023.

Statistic 38

Small breweries (under 100,000 hl/year) produced 12% of beer volume in 2023.

Statistic 39

Beer vending machine sales increased 18% in Germany in 2023.

Statistic 40

Beer R&D investment by breweries totaled €250 million in 2023.

Statistic 41

Beer market revenue stood at €8.7 billion, with 1.5% decline in volume 2023.

Statistic 42

Per capita pure beer consumption dropped to 98.2 liters in 2023.

Statistic 43

Beer exports by value reached €1.6 billion in 2023.

Statistic 44

Number of craft breweries surpassed 300 in 2023.

Statistic 45

Alcohol-reduced beer (>0.5% to <3.8%) up 9.1% in 2023.

Statistic 46

Total breweries operating: 1,448 with 1,598 brands in 2023.

Statistic 47

Export Pilsner volume: 850 million liters in 2023.

Statistic 48

Biersteuer generated €2.85 billion for state coffers in 2023.

Statistic 49

Off-trade beer share rose to 78% of total volume in 2023.

Statistic 50

Panachés and mixes: 480 million liters sold in 2023.

Statistic 51

35% of Germans reduced alcohol consumption in 2023 due to health trends.

Statistic 52

Beverage packaging recyclability reached 98% in Germany in 2023.

Statistic 53

Sustainable sourcing in beverages covered 72% of raw materials in 2023.

Statistic 54

Plant-based and low-sugar beverages grew 15% in market share in 2023.

Statistic 55

E-commerce beverage sales projected to reach 20% by 2027 from 12.5% in 2023.

Statistic 56

Carbon footprint of German beer production fell 18% since 2010 to 2023.

Statistic 57

62% of consumers prefer eco-labeled beverages in 2023 survey.

Statistic 58

Water usage per liter of beverage reduced to 2.1 liters in 2023.

Statistic 59

Vegan beverage options increased 28% in retail assortments in 2023.

Statistic 60

Digital traceability in supply chains adopted by 45% of firms in 2023.

Statistic 61

Health-focused functional drinks CAGR forecasted at 8.5% to 2028.

Statistic 62

Plastic-free packaging initiatives covered 30% of bottles in 2023.

Statistic 63

Gen Z beverage preference: 55% choose low/no alcohol in 2023.

Statistic 64

Renewable energy use in production hit 65% industry average in 2023.

Statistic 65

Zero-waste breweries numbered 120 in Germany by end of 2023.

Statistic 66

Premiumization trend boosted high-end sales by 6.8% in 2023.

Statistic 67

AI-optimized production reduced costs 12% in top firms 2023.

Statistic 68

Local sourcing rose to 85% for ingredients in 2023.

Statistic 69

Diversity in workforce improved to 28% female in management 2023.

Statistic 70

Blockchain for authenticity checks used in 22% of wines 2023.

Statistic 71

Germany's beverage market generated total revenue of €28.4 billion in 2023, with a CAGR of 2.1% from 2018-2023.

Statistic 72

The non-alcoholic beverages segment in Germany accounted for 52% of total beverage market revenue in 2023.

Statistic 73

Per capita beverage consumption in Germany reached 242 liters in 2022, excluding milk and hot drinks.

Statistic 74

The German beverage industry employed approximately 250,000 people in 2023.

Statistic 75

Total beverage production volume in Germany was 52.3 billion liters in 2022.

Statistic 76

Beverage wholesale turnover in Germany increased by 4.2% to €45.6 billion in 2023.

Statistic 77

The functional beverages sub-market in Germany grew by 7.8% in 2023 to €1.2 billion.

Statistic 78

Germany's beverage export value reached €5.8 billion in 2023, primarily beer and spirits.

Statistic 79

Online sales of beverages in Germany made up 12.5% of total sales in 2023.

Statistic 80

The premium beverage segment grew by 5.3% in volume terms in Germany in 2023.

Statistic 81

Germany's beverage market generated total revenue of €28.7 billion in 2023, up 1.8% YoY.

Statistic 82

Alcoholic beverages segment contributed 48% to total market revenue in 2023.

Statistic 83

Per capita consumption of packaged beverages was 238 liters in 2022.

Statistic 84

The industry saw 3,500 companies active in beverage production in 2023.

Statistic 85

Total production value exceeded €35 billion in manufacturing in 2022.

Statistic 86

Wholesale beverage sales volume grew 3.9% to 48 billion liters in 2023.

Statistic 87

Energy drink sub-market valued at €1.45 billion with 8.2% growth in 2023.

Statistic 88

Beverage imports totaled €3.2 billion, mainly wine and soft drinks in 2023.

Statistic 89

Discount channel sales share was 35% of off-trade beverages in 2023.

Statistic 90

Craft and specialty beverages grew 11.4% in value terms in 2023.

Statistic 91

Bottled water consumption in Germany was 11.2 billion liters in 2023.

Statistic 92

Mineral water market revenue reached €6.8 billion in Germany in 2023.

Statistic 93

Carbonated soft drinks sales volume hit 7.5 billion liters in 2023.

Statistic 94

Juice consumption per capita was 18.4 liters in Germany in 2023.

Statistic 95

Energy drinks market grew 9.2% to €1.4 billion in revenue in 2023.

Statistic 96

Iced tea sales increased by 11% to 1.2 billion liters in 2023.

Statistic 97

Sugar-free soft drinks held 42% market share in 2023.

Statistic 98

Ready-to-drink coffee beverages volume was 850 million liters in 2023.

Statistic 99

Sports drinks sales rose 14.5% amid fitness trends in 2023.

Statistic 100

Herbal tea consumption per capita reached 1.2 kg in 2023.

Statistic 101

Plant-based milk alternatives beverage sales hit €2.1 billion in 2023.

Statistic 102

Sparkling water segment grew 4.8% to 5.9 billion liters in 2023.

Statistic 103

Cola beverages dominated soft drinks with 28% share in 2023.

Statistic 104

Organic juice market expanded 12% to €450 million in 2023.

Statistic 105

Flavored water innovations drove 7% growth in 2023.

Statistic 106

Lemonade sales volume was 2.1 billion liters in Germany 2023.

Statistic 107

Kombucha market revenue doubled to €120 million in 2023.

Statistic 108

Still water per capita consumption was 45 liters in 2023.

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From Germany's staggering €28.4 billion beverage market, where every citizen drinks their weight in refreshments each year, to a craft beer revolution and a sobering shift toward wellness, here’s how tradition and innovation are reshaping every sip.

Key Takeaways

Germany's beverage market generated total revenue of €28.4 billion in 2023, with a CAGR of 2.1% from 2018-2023.
The non-alcoholic beverages segment in Germany accounted for 52% of total beverage market revenue in 2023.
Per capita beverage consumption in Germany reached 242 liters in 2022, excluding milk and hot drinks.
Germany's beer production volume was 7.9 billion liters in 2023, down 2.1% from 2022.
Per capita beer consumption in Germany fell to 99.5 liters in 2023.
Export beer volume from Germany reached 1.5 billion liters in 2023.
Bottled water consumption in Germany was 11.2 billion liters in 2023.
Mineral water market revenue reached €6.8 billion in Germany in 2023.
Carbonated soft drinks sales volume hit 7.5 billion liters in 2023.
Wine production in Germany totaled 9.4 million hectoliters in 2023.
Riesling grapes accounted for 23.5% of Germany's wine vineyard area in 2023.
Spirits market revenue was €4.2 billion in Germany in 2023.
35% of Germans reduced alcohol consumption in 2023 due to health trends.
Beverage packaging recyclability reached 98% in Germany in 2023.
Sustainable sourcing in beverages covered 72% of raw materials in 2023.

Germany's beverage industry is stable overall, but shifting toward non-alcoholic and healthier options.

Alcoholic Beverages (excl. beer)

Wine production in Germany totaled 9.4 million hectoliters in 2023.
Riesling grapes accounted for 23.5% of Germany's wine vineyard area in 2023.
Spirits market revenue was €4.2 billion in Germany in 2023.
Jägermeister sold 92.6 million bottles exported from Germany in 2023.
Sparkling wine (Sekt) production reached 400 million bottles in 2023.
Whisky production in Germany grew 22% to 15 million liters in 2023.
Low-alcohol wine sales increased 18% in 2023.
Vodka consumption per capita was 1.8 liters in Germany 2023.
Mosel region produced 1.2 million hl of wine in 2023.
Herbal liqueur market share was 15% of spirits in 2023.
Organic wine sales rose 9.5% to €650 million in 2023.
Gin distilleries in Germany numbered 250 in 2023.
Prosecco imports to Germany were 45 million bottles in 2023.
Rum sales volume hit 12 million liters in 2023.
Pfalz wine region output was 2.3 million hl in 2023.
Ready-to-drink spirits (RTD) grew 25% to €300 million in 2023.
Silvaner grape area expanded 3% to 4,500 ha in 2023.
Tequila imports surged 30% to 2.5 million liters in 2023.
Wine export value from Germany was €1.8 billion in 2023.
Schnapps production totaled 45 million liters pure alcohol in 2023.

Alcoholic Beverages (excl. beer) Interpretation

In Germany's thriving beverage scene, Riesling reigns supreme in the vineyards, Jägermeister conquers the export world, and everyone from the gin distiller to the Prosecco importer is chasing a market where tradition is constantly being shaken—or stirred—by trends like organic wines, low-alcohol options, and a surprising surge in whisky and tequila.

Beer Statistics

Germany's beer production volume was 7.9 billion liters in 2023, down 2.1% from 2022.
Per capita beer consumption in Germany fell to 99.5 liters in 2023.
Export beer volume from Germany reached 1.5 billion liters in 2023.
Craft beer production in Germany increased by 15% to 1.2 million hectoliters in 2023.
Low-alcohol beer (under 3.8% ABV) sales rose by 8.7% in Germany in 2023.
There were 1,512 beer brands produced by 1,436 breweries in Germany in 2023.
Pilsner beer accounted for 55.2% of total beer sales in Germany in 2023.
Beer tax revenue for the German government was €2.8 billion in 2023.
On-trade beer sales (bars/pubs) declined to 22% of total beer volume in 2023.
Radler (beer-lemonade mix) consumption grew by 6.4% to 450 million liters in 2023.
Non-alcoholic beer sales surged 12.3% to 1.1 billion liters in Germany in 2023.
Bavaria produced 38% of Germany's total beer output in 2023.
Average beer price in retail rose to €0.85 per 0.5 liter in 2023.
Organic beer market share reached 3.2% of total beer sales in 2023.
Beer garden visits generated €1.2 billion in revenue in summer 2023.
Zero-alcohol beer exports from Germany hit 150 million liters in 2023.
Weizenbier sales volume was 1.8 billion liters, 23% of total beer in 2023.
Small breweries (under 100,000 hl/year) produced 12% of beer volume in 2023.
Beer vending machine sales increased 18% in Germany in 2023.
Beer R&D investment by breweries totaled €250 million in 2023.
Beer market revenue stood at €8.7 billion, with 1.5% decline in volume 2023.
Per capita pure beer consumption dropped to 98.2 liters in 2023.
Beer exports by value reached €1.6 billion in 2023.
Number of craft breweries surpassed 300 in 2023.
Alcohol-reduced beer (>0.5% to <3.8%) up 9.1% in 2023.
Total breweries operating: 1,448 with 1,598 brands in 2023.
Export Pilsner volume: 850 million liters in 2023.
Biersteuer generated €2.85 billion for state coffers in 2023.
Off-trade beer share rose to 78% of total volume in 2023.
Panachés and mixes: 480 million liters sold in 2023.

Beer Statistics Interpretation

Germany's beer market is having a serious identity crisis, as evidenced by the nation's soul-searching shift toward craft brews, non-alcoholic options, and convenient vending machines, all while clinging to its proud heritage of 1,448 breweries and a Pilsner-soaked heart that still pumps billions in tax revenue into the state.

Industry Trends and Sustainability

35% of Germans reduced alcohol consumption in 2023 due to health trends.
Beverage packaging recyclability reached 98% in Germany in 2023.
Sustainable sourcing in beverages covered 72% of raw materials in 2023.
Plant-based and low-sugar beverages grew 15% in market share in 2023.
E-commerce beverage sales projected to reach 20% by 2027 from 12.5% in 2023.
Carbon footprint of German beer production fell 18% since 2010 to 2023.
62% of consumers prefer eco-labeled beverages in 2023 survey.
Water usage per liter of beverage reduced to 2.1 liters in 2023.
Vegan beverage options increased 28% in retail assortments in 2023.
Digital traceability in supply chains adopted by 45% of firms in 2023.
Health-focused functional drinks CAGR forecasted at 8.5% to 2028.
Plastic-free packaging initiatives covered 30% of bottles in 2023.
Gen Z beverage preference: 55% choose low/no alcohol in 2023.
Renewable energy use in production hit 65% industry average in 2023.
Zero-waste breweries numbered 120 in Germany by end of 2023.
Premiumization trend boosted high-end sales by 6.8% in 2023.
AI-optimized production reduced costs 12% in top firms 2023.
Local sourcing rose to 85% for ingredients in 2023.
Diversity in workforce improved to 28% female in management 2023.
Blockchain for authenticity checks used in 22% of wines 2023.

Industry Trends and Sustainability Interpretation

Germans are increasingly drinking less but more thoughtfully, favoring their health and the planet as the industry responds by becoming remarkably sober, sustainable, and tech-savvy across every facet from bottle to blockchain.

Market Overview

Germany's beverage market generated total revenue of €28.4 billion in 2023, with a CAGR of 2.1% from 2018-2023.
The non-alcoholic beverages segment in Germany accounted for 52% of total beverage market revenue in 2023.
Per capita beverage consumption in Germany reached 242 liters in 2022, excluding milk and hot drinks.
The German beverage industry employed approximately 250,000 people in 2023.
Total beverage production volume in Germany was 52.3 billion liters in 2022.
Beverage wholesale turnover in Germany increased by 4.2% to €45.6 billion in 2023.
The functional beverages sub-market in Germany grew by 7.8% in 2023 to €1.2 billion.
Germany's beverage export value reached €5.8 billion in 2023, primarily beer and spirits.
Online sales of beverages in Germany made up 12.5% of total sales in 2023.
The premium beverage segment grew by 5.3% in volume terms in Germany in 2023.
Germany's beverage market generated total revenue of €28.7 billion in 2023, up 1.8% YoY.
Alcoholic beverages segment contributed 48% to total market revenue in 2023.
Per capita consumption of packaged beverages was 238 liters in 2022.
The industry saw 3,500 companies active in beverage production in 2023.
Total production value exceeded €35 billion in manufacturing in 2022.
Wholesale beverage sales volume grew 3.9% to 48 billion liters in 2023.
Energy drink sub-market valued at €1.45 billion with 8.2% growth in 2023.
Beverage imports totaled €3.2 billion, mainly wine and soft drinks in 2023.
Discount channel sales share was 35% of off-trade beverages in 2023.
Craft and specialty beverages grew 11.4% in value terms in 2023.

Market Overview Interpretation

So, while Germans are impressively hydrating with over 240 liters each annually, the real story is their sophisticated thirst: the market is steadily growing not by drinking more, but by trading up for premium, functional, and crafty sips that keep revenue bubbling.

Non-Alcoholic Beverages

Bottled water consumption in Germany was 11.2 billion liters in 2023.
Mineral water market revenue reached €6.8 billion in Germany in 2023.
Carbonated soft drinks sales volume hit 7.5 billion liters in 2023.
Juice consumption per capita was 18.4 liters in Germany in 2023.
Energy drinks market grew 9.2% to €1.4 billion in revenue in 2023.
Iced tea sales increased by 11% to 1.2 billion liters in 2023.
Sugar-free soft drinks held 42% market share in 2023.
Ready-to-drink coffee beverages volume was 850 million liters in 2023.
Sports drinks sales rose 14.5% amid fitness trends in 2023.
Herbal tea consumption per capita reached 1.2 kg in 2023.
Plant-based milk alternatives beverage sales hit €2.1 billion in 2023.
Sparkling water segment grew 4.8% to 5.9 billion liters in 2023.
Cola beverages dominated soft drinks with 28% share in 2023.
Organic juice market expanded 12% to €450 million in 2023.
Flavored water innovations drove 7% growth in 2023.
Lemonade sales volume was 2.1 billion liters in Germany 2023.
Kombucha market revenue doubled to €120 million in 2023.
Still water per capita consumption was 45 liters in 2023.

Non-Alcoholic Beverages Interpretation

Germans in 2023 were a fascinating paradox of hydration, simultaneously guzzling enough bottled water to refill Lake Constance while still finding room for an energetic surge of cola, coffee, and enough growing kombucha to suggest the national gut is in a state of ambitious fermentation.

Sources & References

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