Despite the digital age, Germany's love affair with print is thriving, as evidenced by a publishing industry that generated over 9 billion euros in 2022 and continues to grow.
Key Takeaways
- In 2022, the German book market generated a total turnover of 9.11 billion euros, marking a 3.2% increase from the previous year.
- The trade book segment accounted for 77% of the total German publishing revenue in 2022, equating to approximately 7.01 billion euros.
- Educational media contributed 1.07 billion euros to the German publishing industry's revenue in 2022, representing 11.7% of the total market.
- The German book market produced 82,000 new titles in 2022.
- In 2023, the number of new book publications in Germany rose to 84,500 titles.
- Trade books made up 72% of new titles published in Germany in 2022, totaling 59,040 titles.
- Physical book sales in German retail stores reached 65 million units in 2022.
- E-books sold 8.5 million units in Germany in 2022, representing 7% of total book sales.
- Audiobooks accounted for 4.2 million units sold in Germany in 2022.
- The German publishing industry employed 72,000 people in 2022.
- There were 2,100 publishing companies active in Germany in 2022.
- Book publishing houses numbered 1,500 in Germany, employing 45,000 in 2022.
- 68% of Germans aged 16-19 read at least one book in 2022.
- The average German read 12.5 books per year in 2022.
- 75% of German adults read books in print format in 2022.
Germany's publishing industry is growing steadily, driven by strong book sales and a thriving audiobook sector.
Consumer Trends and Reading Habits
- 68% of Germans aged 16-19 read at least one book in 2022.
- The average German read 12.5 books per year in 2022.
- 75% of German adults read books in print format in 2022.
- E-book reading penetration reached 22% among Germans in 2022.
- Audiobook listeners in Germany grew to 28% of population in 2022.
- Book buying frequency: 40% of Germans bought 1-5 books yearly in 2022.
- In 2023, reading rate among German youth dropped to 65%.
- Women in Germany read 18% more books than men on average in 2022.
- 55% of Germans prefer bookstores for purchases in 2022.
- Online book purchases rose to 45% among under-30s in Germany in 2022.
- Fiction was the favorite genre for 35% of German readers in 2022.
- Library usage for books stood at 32% of Germans in 2022.
- Pandemic boosted reading by 10% among Germans aged 30-49 in 2021-2022.
- 62% of Germans with higher education read daily in 2022.
- Children's book reading time averaged 45 minutes daily in German households in 2022.
- Subscription services for books used by 15% of Germans in 2022.
- Rural Germans read 8% fewer books than urban dwellers in 2022.
- Bestsellers influenced 50% of book purchases in Germany in 2022.
- Audiobook preference among commuters reached 40% in 2022.
- 25% of Germans abandoned physical books for digital in 2022.
- Mystery/crime genre sales share was 22% in Germany in 2022.
- Reading apps downloaded by 12 million Germans in 2022.
- 70% of Germans over 60 read print books exclusively in 2022.
- Book gifts accounted for 30% of purchases during Christmas 2022.
- Non-readers in Germany cited lack of time as 45% reason in 2022.
- Social media influences 35% of young Germans' book choices in 2022.
- Average spending per German book buyer was 85 euros yearly in 2022.
- E-book ownership at 35% among German millennials in 2022.
- 48% of Germans read news in print journals weekly in 2022.
- Sustainable books (eco-paper) preferred by 20% of consumers in 2022.
- In 2023, audiobook listening time averaged 4 hours weekly per user.
Consumer Trends and Reading Habits Interpretation
Germany remains a nation of devoted readers, with the majority still cherishing print, yet a dynamic shift is underway as digital and audio formats steadily gain ground, quietly reshaping the literary landscape.
Employment and Companies
- The German publishing industry employed 72,000 people in 2022.
- There were 2,100 publishing companies active in Germany in 2022.
- Book publishing houses numbered 1,500 in Germany, employing 45,000 in 2022.
- In 2023, employment in German publishing grew to 73,500.
- Journal and magazine publishers employed 18,000 people in Germany in 2022.
- Women comprised 65% of the workforce in German book publishing in 2022.
- The average salary in German publishing was 52,000 euros annually in 2022.
- 12,000 freelancers worked in editorial roles for German publishers in 2022.
- Newspaper publishers in Germany had 22,000 employees in 2022.
- In 2021, publishing employment recovered to 70,000 post-COVID.
- Digital publishing roles grew 15% to 8,500 jobs in Germany in 2022.
- There were 450 large publishing groups in Germany controlling 80% of the market in 2022.
- Printing industry linked to publishing employed 45,000 in Germany in 2022.
- Marketing and sales staff in publishing numbered 15,000 in 2022.
- In 2022, 5% of publishing jobs were lost due to digital shift.
- University presses in Germany employed 2,500 people in 2022.
- Over 60% of German publishers are SMEs with under 50 employees in 2022.
- Editorial staff made up 30% of total publishing workforce, or 21,600 in 2022.
- In 2023 Q1, publishing added 1,200 new jobs in Germany.
- Export departments in publishers employed 3,000 specialists in 2022.
- Audio production staff grew to 1,800 in German publishing in 2022.
- 25% of publishing employees have university degrees in humanities in 2022.
- Bookstore employment stood at 28,000 in Germany in 2022.
- IT and digital specialists numbered 6,500 in publishing firms in 2022.
- In 2022, apprenticeships in publishing totaled 4,200 across Germany.
- Female executives in publishing reached 40% in Germany in 2022.
- Production and design roles employed 12,000 in 2022.
- Regional publishers outside major cities employed 20,000 in 2022.
- Turnover per employee in German publishing was 126,000 euros in 2022.
Employment and Companies Interpretation
With a modest post-COVID rebound to 73,500 souls and women firmly in the majority, Germany's publishing industry, a landscape still dominated by small presses yet steered by a few large conglomerates, continues its cautious dance between the enduring weight of print and the insistent pull of the digital, all while navigating the delicate economics of highbrow culture on a decidedly middle-class salary.
Production and Titles
- The German book market produced 82,000 new titles in 2022.
- In 2023, the number of new book publications in Germany rose to 84,500 titles.
- Trade books made up 72% of new titles published in Germany in 2022, totaling 59,040 titles.
- German publishers released 12,300 children's and youth books in 2022.
- In 2021, total book titles including new editions reached 95,000 in Germany.
- The number of new fiction titles in Germany was 18,500 in 2022.
- German academic and scholarly books numbered 15,200 new publications in 2022.
- In 2023, audiobook titles produced in Germany increased to 4,500 from 3,800 in 2022.
- Paperback editions accounted for 45% of new German book titles in 2022, or 36,900 titles.
- German publishers issued 8,900 new non-fiction titles in 2022.
- The total number of journal titles published in Germany was 12,500 in 2022.
- In 2020, new book titles in Germany dropped 5% to 78,000 due to pandemic effects.
- E-book titles available in Germany reached 150,000 in 2022.
- German schoolbook titles numbered 2,800 new releases in 2022.
- In 2022, 3,200 new poetry and drama titles were published in Germany.
- The number of multilingual book titles in Germany was 9,500 in 2022.
- German publishers produced 1,100 new comic and graphic novel titles in 2022.
- In 2023 Q1, 21,000 new titles were released in Germany.
- Total active titles in the German book market exceeded 1.2 million in 2022.
- German religious book titles numbered 2,400 new publications in 2022.
- In 2022, self-published titles via platforms like BoD reached 45,000 in Germany.
- New map and atlas titles in Germany totaled 450 in 2022.
- German publishers released 6,500 travel guide titles in 2022.
- In 2021, audiobook production titles grew 30% to 3,800 in Germany.
- The number of new hardcover titles in Germany was 12,000 in 2022.
- German music book titles reached 1,200 new releases in 2022.
- In 2022, digital journal titles in Germany numbered 5,200.
- German publishers issued 4,100 cookery book titles in 2022.
- Total new newspaper titles launched in Germany were 150 in 2022.
- In 2023, projected new book titles in Germany are 86,000.
- German advice book titles totaled 5,200 new editions in 2022.
Production and Titles Interpretation
Germany's book industry, much like a well-stocked but slightly overzealous librarian, is producing titles at a relentless pace, proving that even in the digital age, the nation's appetite for the printed word is undiminished, if not slightly overwhelmed by its own prolific output.
Revenue and Market Size
- In 2022, the German book market generated a total turnover of 9.11 billion euros, marking a 3.2% increase from the previous year.
- The trade book segment accounted for 77% of the total German publishing revenue in 2022, equating to approximately 7.01 billion euros.
- Educational media contributed 1.07 billion euros to the German publishing industry's revenue in 2022, representing 11.7% of the total market.
- In 2023, the overall German publishing market revenue grew by 1.8% to 9.27 billion euros compared to 2022.
- The audiobook sector within German publishing saw revenues of 250 million euros in 2022, up 25% year-over-year.
- German book exports reached 1.2 billion euros in 2022, contributing significantly to the industry's international revenue.
- In 2021, the digital book market in Germany generated 567 million euros, or 6.5% of total publishing revenue.
- The German journal publishing market had a turnover of 4.2 billion euros in 2022.
- Book retail sales in Germany amounted to 4.8 billion euros in 2022, comprising 52% of total book market revenue.
- In 2023, the German publishing industry's total revenue including VAT was estimated at 10.1 billion euros.
- The consumer book market segment revenue in Germany was 5.9 billion euros in 2022.
- Professional information services generated 1.5 billion euros for German publishers in 2022.
- In 2020, the impact of COVID-19 led to a 2.1% decline in German book market revenue to 8.9 billion euros.
- German publishing revenue from advertising in journals reached 1.1 billion euros in 2022.
- The book club and mail order segment contributed 450 million euros to German publishing revenue in 2022.
- In 2023 Q1, German book market revenue increased by 4.5% year-over-year to 2.3 billion euros.
- The total German media market, including publishing, was valued at 38.5 billion euros in 2022.
- German newspaper publishing revenue stood at 5.8 billion euros in 2022, down 3% from 2021.
- In 2022, the German e-book market revenue was 120 million euros, growing 10% annually.
- Library sales to German public libraries generated 150 million euros in publisher revenue in 2022.
- The STM (Science, Technology, Medicine) publishing segment revenue in Germany was 2.1 billion euros in 2022.
- In 2021, total German publishing turnover excluding VAT was 8.2 billion euros.
- Online sales accounted for 22% of German book retail revenue in 2022, worth 1.06 billion euros.
- The German audio content market, including audiobooks, reached 300 million euros in 2023.
- In 2022, the youth book segment generated 850 million euros in revenue for German publishers.
- German publishing revenue from subscriptions in journals was 900 million euros in 2022.
- The total value of the German book market in physical retail was 3.7 billion euros in 2022.
- In 2023, projected German publishing market growth is 2.5% to 9.5 billion euros.
- German export revenue from books to the US was 250 million euros in 2022.
- The German magazine market revenue declined to 3.9 billion euros in 2022.
- In 2022, German publishers' revenue from single copy sales in journals was 1.8 billion euros.
Revenue and Market Size Interpretation
Despite a pandemic dip and print's perpetual "crisis," Germany's book market, with trade books as its sturdy backbone and audiobooks as its sprinting star, grew to a robust 9.27 billion euros in 2023, proving reports of its death are greatly exaggerated.
Sales Channels and Formats
- Physical book sales in German retail stores reached 65 million units in 2022.
- E-books sold 8.5 million units in Germany in 2022, representing 7% of total book sales.
- Audiobooks accounted for 4.2 million units sold in Germany in 2022.
- Online bookstores like Thalia.de sold 25 million books in Germany in 2022.
- Stationary book retail in Germany handled 52% of total book sales volume in 2022.
- In 2023, total book sales units in Germany increased to 92 million.
- Paperback formats dominated with 55% of German book sales in 2022.
- Amazon.de captured 45% market share in German online book sales in 2022.
- Book club sales volumes were 12 million units in Germany in 2022.
- Digital sales channels grew to 28% of total German book sales in 2023.
- Fiction books sold 28 million units in Germany in 2022.
- Children's books reached 18 million units sold in German retail in 2022.
- In 2022, 15% of book sales in Germany were via supermarkets and department stores.
- Hardcover sales volumes declined 2% to 10 million units in Germany in 2022.
- Subscription-based audiobook services like Audible sold 2.8 million units in 2022.
- Direct sales from publishers to consumers were 3 million units in 2022.
- In 2021, total German book sales units were 85 million amid pandemic recovery.
- Non-fiction sales hit 22 million units in Germany in 2022.
- Library acquisitions accounted for 5 million book units in Germany in 2022.
- Pocketbook formats sold 8 million units, 12% of total in 2022.
- Export sales volumes of German books were 35 million units in 2022.
- In 2023 Q1, book sales units rose 5% to 23 million in Germany.
- Bestsellers accounted for 20% of total German book sales volume in 2022.
- Digital comic sales grew 15% to 1.2 million units in 2022.
- German train station kiosks sold 4 million books in 2022.
- Used book sales via online platforms reached 10 million units in 2022.
- Youth book sales volumes were 14 million units in Germany in 2022.
- Print-on-demand sales hit 2.5 million units for German publishers in 2022.
- Journal single issue sales were 450 million units in Germany in 2022.
- In 2022, 68% of German book sales were in physical formats.
- Newspaper circulation sales totaled 1.2 billion units in Germany in 2022.
Sales Channels and Formats Interpretation
While the scent of paper and the ease of a click coexist in a thriving market, the German reader's steadfast love for a physical paperback proves that the definitive story of the book's demise is still very much a work of fiction.