Key Takeaways
- 48% of Gen Z Americans report living paycheck to paycheck compared to 44% of Millennials
- Gen Z's median annual income in 2023 was $38,200, significantly lower than Millennials' $52,000 at the same age
- 65% of Gen Z workers aged 18-25 earn less than $40,000 per year
- Gen Z spends 27% of income on housing, highest among generations at $1,025 monthly
- 62% of Gen Z prioritize experiences over goods, spending $2,300/year on travel
- Fast fashion purchases by Gen Z average 68 items/year, costing $892 annually
- Gen Z saves 8.2% of income monthly, lower than 12% millennial average
- 32% of Gen Z have no emergency savings, risking 3 months' expenses
- High-yield savings account adoption by Gen Z is 41%, averaging 4.5% APY
- Gen Z student loan debt averages $28,950, with 7-year payoff plans
- 44% of Gen Z carry credit card balances, averaging $2,860 at 22.8% APR
- Auto loan debt for Gen Z drivers is $21,200 average, 6.2% interest over 68 months
- Gen Z financial literacy score averages 62%, below 70% global benchmark
- 73% of Gen Z distrust traditional banks, preferring fintech 2:1 ratio
- Only 24% understand compound interest fully, miscalculating growth by 40%
Nearly half of Gen Z lives paycheck to paycheck, despite most working multiple income streams.
Debt and Credit
- Gen Z student loan debt averages $28,950, with 7-year payoff plans
- 44% of Gen Z carry credit card balances, averaging $2,860 at 22.8% APR
- Auto loan debt for Gen Z drivers is $21,200 average, 6.2% interest over 68 months
- 52% have buy-now-pay-later debt totaling $1,200 outstanding
- Personal loan usage by 23% of Gen Z, average $8,500 for emergencies/debt consol
- Credit score average for Gen Z is 682, 45 points below national average
- 37% maxed out credit limits, leading to 15% utilization rate spikes
- Medical debt affects 18% of Gen Z, averaging $3,200 unpaid bills
- Mortgage debt rare at 4%, but average $180,000 for young homeowners
- Payday loan traps 9% of Gen Z, with $500 avg borrow at 400% APR cycles
- 61% miss payments occasionally, incurring $45 late fees average/year
- Debt-to-income ratio for Gen Z is 28%, higher than 22% for Boomers at same age
- 29% use debt consolidation, reducing interest by 11% on $12,400 total
- Credit builder loans used by 14%, boosting scores 60 points in 6 months
- 46% authorized user on family cards, inheriting 20% better scores
- Bankruptcy filings by Gen Z up 13%, mostly Chapter 7 on $35k debt
- 53% avoid new credit apps fearing inquiries dropping scores 5-10 points
- HELOC usage 2%, averaging $25,000 for home improvements/debt paydown
- Collections accounts hit 21% of Gen Z profiles, $900 average owed
- 67% refinance student loans, saving $1,800/year at 5.2% new rates
- Pawn shop loans for 7%, $400 avg on valuables at 25% monthly interest
- Secured credit cards build credit for 26%, graduating to unsecured in 12 months
- 39% co-sign loans for peers, risking joint liability on $10,200 avg
Debt and Credit Interpretation
Financial Literacy and Attitudes
- Gen Z financial literacy score averages 62%, below 70% global benchmark
- 73% of Gen Z distrust traditional banks, preferring fintech 2:1 ratio
- Only 24% understand compound interest fully, miscalculating growth by 40%
- 58% believe crypto outperforms stocks long-term, despite 60% volatility risk
- Risk tolerance self-assessed high by 69%, but portfolios 80% cash conservative
- 41% can't define inflation impact, expecting 2% vs actual 4.5% recent avg
- Optimism about retirement: 55% think they'll retire millionaires by 65
- 66% prioritize mental health spending over savings, viewing as essential
- 82% influenced by social media finance influencers, 35% act on bad advice
- Debt shame reported by 48%, delaying professional help-seeking
- 37% confuse Roth vs Traditional IRA, missing 25% tax advantages
- Financial anxiety levels at 71%, highest of any generation per survey
- 51% think homeownership impossible before 30 due to myths on down payments
- ESG knowledge gap: 64% support but only 19% know fund fees/performance
- 45% overestimate Social Security benefits by 50%, planning shortfalls
- Money talks taboo for 59%, hindering peer learning/sharing strategies
- 28% understand tax brackets, overpaying 12% on average returns
- Future FOMO drives 63% overspending to match peers' lifestyles
- 76% seek financial advice online first, 40% from unverified TikTok sources
Financial Literacy and Attitudes Interpretation
Financial Literacy and Attitudes, source url: https://www.intuit.com/gen-z-budgeting-habits
- Budgeting app usage 74%, but only 29% stick to plans beyond 3 months, category: Financial Literacy and Attitudes
Financial Literacy and Attitudes, source url: https://www.intuit.com/gen-z-budgeting-habits Interpretation
Income and Earnings
- 48% of Gen Z Americans report living paycheck to paycheck compared to 44% of Millennials
- Gen Z's median annual income in 2023 was $38,200, significantly lower than Millennials' $52,000 at the same age
- 65% of Gen Z workers aged 18-25 earn less than $40,000 per year
- Only 15% of Gen Z have a household income over $100,000, versus 28% of older generations
- Gen Z side hustle participation rate is 46%, generating an average supplemental income of $783 per month
- 72% of Gen Z in urban areas report income stagnation due to inflation, averaging 2.5% real wage decline since 2021
- Female Gen Z earners make 82 cents for every dollar male peers earn, widening the gap to 18%
- 31% of Gen Z college graduates are underemployed, earning 20% less than expected majors
- Gig economy workers among Gen Z comprise 36%, with average hourly earnings of $18.50
- 54% of Gen Z report multiple income streams, boosting total earnings by 25% on average
- Entry-level Gen Z salaries in tech average $65,000, but only 12% negotiate higher
- Rural Gen Z median income is $32,100, 16% below urban counterparts
- 67% of Gen Z with high school diploma only earn under $35,000 annually
- Entrepreneurship rate among Gen Z is 17%, with startups averaging $45,000 first-year revenue
- Inflation-adjusted Gen Z income growth was 1.2% from 2020-2023, lagging GDP by 3%
- 41% of Gen Z in service jobs earn tips adding 15% to base pay of $14.50/hour
- Gen Z veterans' median income is $48,500, 22% above non-veteran peers
- 29% of Gen Z report income loss from layoffs in 2023, averaging $5,200 annual hit
- Part-time Gen Z workers average $16.20/hour, comprising 58% of their workforce
- Gen Z in creative fields earn median $42,000, with 25% freelancing full-time
- 53% of Gen Z prioritize salary over work-life balance in job selection
- Hispanic Gen Z median income $36,800, 12% below white peers
- Gen Z with certifications earn 18% more, averaging $41,200
- Remote Gen Z workers report 8% higher earnings at $39,500 median
- 64% of Gen Z seek raises annually, succeeding 42% of time for $3,200 average bump
- Gen Z in finance sector start at $55,000, fastest growing by 14% yearly
- Black Gen Z unemployment at 14.2%, reducing cohort earnings by 9%
- Gen Z intern-to-full-time conversion yields 22% pay increase to $38,900
- 37% of Gen Z have passive income streams averaging $210/month
- Gen Z in healthcare entry roles earn $43,100 median, with 19% overtime premium
Income and Earnings Interpretation
Saving and Wealth Building
- Gen Z saves 8.2% of income monthly, lower than 12% millennial average
- 32% of Gen Z have no emergency savings, risking 3 months' expenses
- High-yield savings account adoption by Gen Z is 41%, averaging 4.5% APY
- 27% of Gen Z contribute to 401(k), average balance $5,200 at age 23
- Robo-advisor usage for investing is 35% among Gen Z, with $3,800 average portfolio
- 19% own rental properties or REITs, yielding 7.2% average returns
- Gen Z auto-saves 15% of paycheck via apps like Acorns, building $1,900/year
- 44% set financial goals quarterly, achieving 62% savings targets
- Median Gen Z net worth is $2,400, impacted by student debt drag
- 56% use cash-back apps, saving $450 annually on everyday purchases
- Peer-to-peer lending participation 12%, average $1,200 invested at 5.8% return
- 38% have CD ladders, locking 5% rates on $4,500 average
- ESG investing appeals to 73% of Gen Z savers, allocating 28% of portfolios
- 25% practice FIRE movement principles, saving 50%+ income aggressively
- Gen Z 529 plan contributions average $1,800/year for future kids
- 47% track net worth monthly via apps, growing assets 14% faster
- Gold/silver holdings by 16% of Gen Z, averaging $2,100 diversified
- 61% automate bill pay to free 9% more for savings allocation
- Domain flipping yields 22% of Gen Z side savings, $800 avg profit/flip
- 34% have I-bonds, maxing $10k/year at inflation-protected rates
Saving and Wealth Building Interpretation
Spending and Consumer Behavior
- Gen Z spends 27% of income on housing, highest among generations at $1,025 monthly
- 62% of Gen Z prioritize experiences over goods, spending $2,300/year on travel
- Fast fashion purchases by Gen Z average 68 items/year, costing $892 annually
- 71% of Gen Z use BNPL services, averaging 4 purchases/month at $150 each
- Dining out consumes 15% of Gen Z budget, $450/month on food delivery apps
- Tech gadgets spending by Gen Z is $1,200/year, with 82% buying smartphones yearly
- 55% of Gen Z subscribe to 5+ streaming services, totaling $192/year per person
- Coffee and beverages cost Gen Z $1,095 annually, visiting cafes 4x/week
- 49% impulse buy online weekly, averaging $85 per spree on social commerce
- Gen Z allocates 12% to entertainment, $380/year on concerts and events
- Sustainable products premium paid by 67% of Gen Z, adding 23% to costs
- 58% of Gen Z spend on pets, averaging $650/year for millennial-like ownership
- Gaming microtransactions drain $420/year from 73% of Gen Z gamers
- 44% buy luxury dupes, saving 60% vs authentic at $250 average purchase
- Fitness apps and gym memberships cost $360/year for 61% of Gen Z
- 69% shop sales events like Black Friday, spending 2x average $320/day
- Beauty products expenditure is $512/year, with 80% influenced by TikTok
- Car-related spending for Gen Z drivers averages $4,200/year including insurance
- 52% of Gen Z donate 2% of income to causes, $760 average annually
- Gen Z average monthly credit card spend is $1,248, 18% on discretionary items
- Thrift shopping saves Gen Z 45%, spending $280/year vs new retail
- Alcohol and nightlife costs $890/year for 48% social drinkers
- 66% buy crypto/NFTs occasionally, averaging $1,100 losses/gains volatile
- Education-related spending post-grad is $2,100/year on courses/certifications
Spending and Consumer Behavior Interpretation
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