GITNUXREPORT 2026

Flowers Industry Statistics

The global flower industry is growing steadily, led by Europe and major exporters.

Min-ji Park

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

In the U.S., 65% of consumers buy flowers for themselves, with women comprising 70% of buyers.

Statistic 2

Globally, 80% of cut flowers are purchased for gifting, peaking on Valentine's Day with 250 million roses sold.

Statistic 3

The average American spends $50 on flowers annually, totaling $2.5 billion personal consumption.

Statistic 4

In Europe, 40% of flowers are bought for funerals, compared to 25% for birthdays.

Statistic 5

China sees 1 billion flower purchases during Lunar New Year, mostly peonies and orchids.

Statistic 6

U.K. consumers buy 1.5 billion flowers yearly, with Mother's Day accounting for 20 million bouquets.

Statistic 7

India’s urban households spend INR 500 crore on flowers during festivals like Diwali.

Statistic 8

Japan’s obon festival drives 30% of annual chrysanthemum consumption, 300 million stems.

Statistic 9

Brazil's Carnival boosts flower demand by 50%, with 10 million arrangements sold.

Statistic 10

Australia records 50 million flower purchases for ANZAC Day and Mother's Day combined.

Statistic 11

South Korea's Chuseok holiday sees 100 million flower stems bought for ancestral rites.

Statistic 12

France consumes 20 billion flowers annually, 30% as potted plants.

Statistic 13

Germany’s Christmas market flower sales reach EUR 500 million yearly.

Statistic 14

Mexico's Day of the Dead increases marigold consumption to 500,000 tons annually.

Statistic 15

Russia buys 200 million tulips for International Women's Day each March 8.

Statistic 16

Italy’s consumers prefer 60% cut flowers over pots, averaging 5 purchases per year.

Statistic 17

Canada’s floriculture consumption is CAD 3 billion, 50% imported.

Statistic 18

Thailand’s Songkran festival drives 20 million lotus flower sales.

Statistic 19

Sweden’s midsummer celebration uses 15 million wildflowers annually.

Statistic 20

Philippines' Valentine's sales hit PHP 1 billion in flowers.

Statistic 21

Turkey consumes 100 million carnations for weddings yearly.

Statistic 22

Argentina's Mother's Day flower sales total ARS 5 billion.

Statistic 23

Netherlands domestic consumption is 2 billion flowers, 20% of production.

Statistic 24

Singapore imports 90% of flowers, consuming SGD 200 million yearly.

Statistic 25

UAE's luxury flower market sees AED 1 billion in sales, mostly imports.

Statistic 26

Egypt buys 50 million roses for weddings and holidays annually.

Statistic 27

Indonesia's Nyepi festival boosts frangipani demand by 30%.

Statistic 28

Belgium consumes 1 billion flowers, half via supermarkets.

Statistic 29

Norway’s 17 May Constitution Day sees 5 million flag lilies sold.

Statistic 30

Chile's Fiestas Patrias increases copihue flower sales tenfold.

Statistic 31

Kenya domestic market consumes 10% of production, 50 million stems.

Statistic 32

Global e-commerce in flowers grew 25% to $15 billion in 2023.

Statistic 33

70% of consumers prefer sustainably grown flowers, per 2023 survey.

Statistic 34

Organic flower production increased 15% globally to 500,000 hectares in 2022.

Statistic 35

Water usage in flower farming averages 200 liters per stem, with 40% recycled in Netherlands.

Statistic 36

Pesticide reduction in Kenyan flowers reached 50% via IPM programs by 2023.

Statistic 37

LED lighting in greenhouses cut energy use by 30% in Europe.

Statistic 38

Direct-to-consumer sales via apps rose 40% post-COVID to 20% of market.

Statistic 39

Fairtrade certified flowers grew to 10% of exports from Africa.

Statistic 40

AI forecasting in auctions improved accuracy by 25% in Holland.

Statistic 41

Plastic-free packaging adopted by 60% of EU wholesalers by 2023.

Statistic 42

Drone monitoring in Colombian farms reduced labor costs 20%.

Statistic 43

Subscription flower boxes reached 5 million globally in 2023.

Statistic 44

Carbon footprint of air-freighted flowers is 10kg CO2 per kg, vs 0.5kg by sea.

Statistic 45

Women comprise 55% of flower industry workforce worldwide.

Statistic 46

Vertical farming for flowers tripled output per sqm in Singapore pilots.

Statistic 47

Blockchain traceability implemented in 30% of Dutch exports.

Statistic 48

Local sourcing trends cut import reliance by 15% in US.

Statistic 49

Biodegradable pots used in 40% of potted plant production.

Statistic 50

Flower tourism generated $1 billion in Netherlands greenhouses visits.

Statistic 51

Lab-grown flowers in R&D phase, projected 10% market by 2030.

Statistic 52

Solar power in Ecuador farms covers 25% energy needs.

Statistic 53

Waste from flowers recycled into compost at 80% rate in Japan.

Statistic 54

NFT flower art sales hit $50 million in 2023 digital trend.

Statistic 55

Rainwater harvesting saves 30% water in Indian floriculture.

Statistic 56

5G-enabled greenhouses monitor 24/7 in China pilots.

Statistic 57

Gender pay gap in industry at 20%, targeted for reduction.

Statistic 58

Edible flowers in cuisine grew 50% market share.

Statistic 59

Post-harvest loss reduced 25% via cold chain tech.

Statistic 60

Diversity in leadership: 30% women CEOs in top firms.

Statistic 61

Regenerative agriculture adopted on 10% of farms.

Statistic 62

The Netherlands exported EUR 5.2 billion in flowers in 2022, 65% of global trade.

Statistic 63

U.S. imported $1.8 billion in cut flowers in 2022, 80% from Colombia and Ecuador.

Statistic 64

Colombia exported 85% of its flowers to the U.S., valued at $1.4 billion in 2022.

Statistic 65

Kenya's flower exports to EU totaled EUR 600 million in 2022 under EPA.

Statistic 66

Ecuador sent 70% of roses to U.S. and Russia, $900 million total exports.

Statistic 67

Israel exported $120 million in flowers, mainly to Europe, in 2022.

Statistic 68

Ethiopia's flower exports grew 15% to $250 million in 2022, targeting EU.

Statistic 69

South Africa exported ZAR 1.5 billion to UK and Netherlands in 2022.

Statistic 70

India exported flowers worth $85 million in 2022-23, to UAE and US.

Statistic 71

China imported $1.2 billion in cut flowers, 50% from Thailand and Kenya.

Statistic 72

Japan imported JPY 100 billion in flowers, mostly from Netherlands.

Statistic 73

UK imported GBP 1.1 billion in cut flowers, 60% from Netherlands.

Statistic 74

Germany sourced EUR 800 million flowers from Netherlands and Italy.

Statistic 75

France imported EUR 500 million, 40% bulbs from Netherlands.

Statistic 76

Russia imported $400 million pre-sanctions, now shifted to Ecuador.

Statistic 77

Australia imported AUD 300 million, mainly from NZ and Asia.

Statistic 78

Canada imported CAD 500 million, 70% from US and Colombia.

Statistic 79

UAE imported AED 2 billion, luxury flowers from Kenya and Holland.

Statistic 80

Saudi Arabia's flower imports reached SAR 1 billion in 2023.

Statistic 81

Switzerland imported CHF 400 million, top per capita importer.

Statistic 82

Belgium handled EUR 10 billion in flower re-exports via Antwerp.

Statistic 83

Italy exported EUR 200 million to Germany and France.

Statistic 84

Spain exported EUR 150 million carnations to Europe.

Statistic 85

Thailand exported $150 million orchids to Japan and US.

Statistic 86

Uganda exported $50 million to UK and Netherlands.

Statistic 87

Tanzania sent $40 million flowers to EU markets.

Statistic 88

Zimbabwe exported $20 million roses to Netherlands.

Statistic 89

Morocco exported $30 million to France and Spain.

Statistic 90

The global floriculture market size was valued at USD 53.1 billion in 2022 and is projected to reach USD 74.5 billion by 2030, growing at a CAGR of 4.3%.

Statistic 91

In 2023, the U.S. flower and floriculture market generated approximately $35 billion in retail sales.

Statistic 92

Europe's flower market accounted for 35% of the global floriculture revenue in 2022, totaling around EUR 18.5 billion.

Statistic 93

The Indian floriculture industry was valued at INR 25,000 crore (USD 3 billion) in 2023, with exports contributing 40%.

Statistic 94

China's domestic flower market reached CNY 200 billion (USD 28 billion) in 2022, driven by urban consumption.

Statistic 95

The Australian cut flower industry generated AUD 700 million in farmgate value in 2022-2023.

Statistic 96

Kenya's flower export revenue hit USD 1.1 billion in 2022, representing 10% of national horticultural exports.

Statistic 97

The global ornamental plant market was worth USD 15.2 billion in 2023, expected to grow to USD 22.8 billion by 2030.

Statistic 98

U.S. wholesale flower sales totaled $7.2 billion in 2022, with roses comprising 25%.

Statistic 99

Japan's flower market size stood at JPY 800 billion in 2023, with potted plants at 45% share.

Statistic 100

The Netherlands floriculture sector contributed EUR 2.5 billion to GDP in 2022 via exports.

Statistic 101

Brazil's flower production market was valued at BRL 5 billion in 2023.

Statistic 102

South Africa's cut flower industry generated ZAR 2.8 billion in export earnings in 2022.

Statistic 103

The global dried flower market reached USD 2.1 billion in 2023, growing at 6.5% CAGR.

Statistic 104

Colombia's flower industry exported $1.68 billion worth in 2022, mainly to the U.S.

Statistic 105

The U.K. flower wholesale market was valued at GBP 1.2 billion in 2023.

Statistic 106

Ecuador's rose exports generated USD 850 million in 2022.

Statistic 107

The global flower bulb market size was USD 1.8 billion in 2022.

Statistic 108

Thailand's orchid export value reached THB 4 billion in 2023.

Statistic 109

Canada's floriculture production was CAD 1.5 billion in 2022.

Statistic 110

The Middle East flower market is projected to grow from USD 2.5 billion in 2023 to USD 4.2 billion by 2030.

Statistic 111

Mexico's flower exports totaled USD 120 million in 2022.

Statistic 112

New Zealand's cut flower exports were NZD 50 million in 2023.

Statistic 113

The global edible flowers market was valued at USD 1.4 billion in 2023.

Statistic 114

Iran's rose water and flower production market hit IRR 10 trillion in 2022.

Statistic 115

Peru's flower exports reached USD 45 million in 2023, led by gypsophila.

Statistic 116

Vietnam's cut flower production value was VND 20 trillion in 2022.

Statistic 117

The U.S. Valentine's Day flower sales peaked at $2.6 billion in 2023.

Statistic 118

Global online flower delivery market size was USD 12 billion in 2023.

Statistic 119

Turkey's chrysanthemum production market was worth TRY 2 billion in 2022.

Statistic 120

Worldwide, roses account for 25% of total cut flower production, with over 8 billion stems produced annually.

Statistic 121

The Netherlands produces 60% of the world's flower bulbs, totaling 2.5 billion bulbs yearly.

Statistic 122

Kenya cultivates 150,000 hectares of flowers, producing 500 million stems per year.

Statistic 123

Colombia grows roses on 4,500 hectares, yielding 4 billion stems annually.

Statistic 124

Ecuador's flower farms cover 5,200 hectares, focusing on 250 million roses yearly.

Statistic 125

The U.S. produced 15 billion cut flowers on 0.6 million acres in 2022.

Statistic 126

China leads in potted plant production with 5 billion units annually.

Statistic 127

India has 2.5 lakh hectares under floriculture, producing 2.2 million tonnes yearly.

Statistic 128

Ethiopia's flower sector spans 3,000 hectares, exporting 100 million stems per year.

Statistic 129

South Africa's 900 flower farms produce 450 million stems annually.

Statistic 130

Japan's 20,000 flower farms yield 1.2 billion cut flowers yearly.

Statistic 131

Brazil cultivates flowers on 12,000 hectares, with 300 million stems produced.

Statistic 132

Australia's 1,000 flower growers produce 100 million stems per year.

Statistic 133

Tanzania's floriculture covers 1,500 hectares, outputting 80 million stems annually.

Statistic 134

The Netherlands' 2,500 flower auction companies handle 12 billion flowers yearly.

Statistic 135

Uganda produces 50 million flower stems on 500 hectares annually.

Statistic 136

Italy's floriculture area is 10,000 hectares, producing 500 million cut flowers.

Statistic 137

Zimbabwe grows flowers on 200 hectares, yielding 30 million stems per year.

Statistic 138

Morocco's rose production reaches 20 million stems from 150 hectares yearly.

Statistic 139

Spain produces 400 million carnations annually on 2,000 hectares.

Statistic 140

Malaysia's orchid farms produce 50 million plants per year.

Statistic 141

Guatemala's flower production totals 15 million stems yearly on 100 hectares.

Statistic 142

Denmark grows 100 million chrysanthemums annually.

Statistic 143

Rwanda's horticulture includes 20 million flower stems from 200 hectares.

Statistic 144

Bulgaria produces 50 million roses yearly for oil extraction.

Statistic 145

Vietnam cultivates 5,000 hectares of flowers, producing 200 million stems.

Statistic 146

Poland's greenhouse flower production is 300 million units annually.

Statistic 147

Sri Lanka's orchid output is 10 million plants per year.

Statistic 148

U.S. California produces 75% of domestic cut flowers, 10 billion stems yearly.

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Step into a vibrant world where a simple rose carries the weight of a $74.5 billion global industry projected to blossom by 2030, from bustling auctions in the Netherlands to the sun-drenched fields of Kenya and Colombia.

Key Takeaways

  • The global floriculture market size was valued at USD 53.1 billion in 2022 and is projected to reach USD 74.5 billion by 2030, growing at a CAGR of 4.3%.
  • In 2023, the U.S. flower and floriculture market generated approximately $35 billion in retail sales.
  • Europe's flower market accounted for 35% of the global floriculture revenue in 2022, totaling around EUR 18.5 billion.
  • Worldwide, roses account for 25% of total cut flower production, with over 8 billion stems produced annually.
  • The Netherlands produces 60% of the world's flower bulbs, totaling 2.5 billion bulbs yearly.
  • Kenya cultivates 150,000 hectares of flowers, producing 500 million stems per year.
  • In the U.S., 65% of consumers buy flowers for themselves, with women comprising 70% of buyers.
  • Globally, 80% of cut flowers are purchased for gifting, peaking on Valentine's Day with 250 million roses sold.
  • The average American spends $50 on flowers annually, totaling $2.5 billion personal consumption.
  • The Netherlands exported EUR 5.2 billion in flowers in 2022, 65% of global trade.
  • U.S. imported $1.8 billion in cut flowers in 2022, 80% from Colombia and Ecuador.
  • Colombia exported 85% of its flowers to the U.S., valued at $1.4 billion in 2022.
  • Global e-commerce in flowers grew 25% to $15 billion in 2023.
  • 70% of consumers prefer sustainably grown flowers, per 2023 survey.
  • Organic flower production increased 15% globally to 500,000 hectares in 2022.

The global flower industry is growing steadily, led by Europe and major exporters.

Consumption Patterns

  • In the U.S., 65% of consumers buy flowers for themselves, with women comprising 70% of buyers.
  • Globally, 80% of cut flowers are purchased for gifting, peaking on Valentine's Day with 250 million roses sold.
  • The average American spends $50 on flowers annually, totaling $2.5 billion personal consumption.
  • In Europe, 40% of flowers are bought for funerals, compared to 25% for birthdays.
  • China sees 1 billion flower purchases during Lunar New Year, mostly peonies and orchids.
  • U.K. consumers buy 1.5 billion flowers yearly, with Mother's Day accounting for 20 million bouquets.
  • India’s urban households spend INR 500 crore on flowers during festivals like Diwali.
  • Japan’s obon festival drives 30% of annual chrysanthemum consumption, 300 million stems.
  • Brazil's Carnival boosts flower demand by 50%, with 10 million arrangements sold.
  • Australia records 50 million flower purchases for ANZAC Day and Mother's Day combined.
  • South Korea's Chuseok holiday sees 100 million flower stems bought for ancestral rites.
  • France consumes 20 billion flowers annually, 30% as potted plants.
  • Germany’s Christmas market flower sales reach EUR 500 million yearly.
  • Mexico's Day of the Dead increases marigold consumption to 500,000 tons annually.
  • Russia buys 200 million tulips for International Women's Day each March 8.
  • Italy’s consumers prefer 60% cut flowers over pots, averaging 5 purchases per year.
  • Canada’s floriculture consumption is CAD 3 billion, 50% imported.
  • Thailand’s Songkran festival drives 20 million lotus flower sales.
  • Sweden’s midsummer celebration uses 15 million wildflowers annually.
  • Philippines' Valentine's sales hit PHP 1 billion in flowers.
  • Turkey consumes 100 million carnations for weddings yearly.
  • Argentina's Mother's Day flower sales total ARS 5 billion.
  • Netherlands domestic consumption is 2 billion flowers, 20% of production.
  • Singapore imports 90% of flowers, consuming SGD 200 million yearly.
  • UAE's luxury flower market sees AED 1 billion in sales, mostly imports.
  • Egypt buys 50 million roses for weddings and holidays annually.
  • Indonesia's Nyepi festival boosts frangipani demand by 30%.
  • Belgium consumes 1 billion flowers, half via supermarkets.
  • Norway’s 17 May Constitution Day sees 5 million flag lilies sold.
  • Chile's Fiestas Patrias increases copihue flower sales tenfold.
  • Kenya domestic market consumes 10% of production, 50 million stems.

Consumption Patterns Interpretation

While America treats itself to blooms and Europe honors the departed with petals, the global flower industry reveals a poignant truth: our rituals of self-care, grief, love, and celebration are universally rooted in the simple, powerful language of flowers.

Industry Trends and Sustainability

  • Global e-commerce in flowers grew 25% to $15 billion in 2023.
  • 70% of consumers prefer sustainably grown flowers, per 2023 survey.
  • Organic flower production increased 15% globally to 500,000 hectares in 2022.
  • Water usage in flower farming averages 200 liters per stem, with 40% recycled in Netherlands.
  • Pesticide reduction in Kenyan flowers reached 50% via IPM programs by 2023.
  • LED lighting in greenhouses cut energy use by 30% in Europe.
  • Direct-to-consumer sales via apps rose 40% post-COVID to 20% of market.
  • Fairtrade certified flowers grew to 10% of exports from Africa.
  • AI forecasting in auctions improved accuracy by 25% in Holland.
  • Plastic-free packaging adopted by 60% of EU wholesalers by 2023.
  • Drone monitoring in Colombian farms reduced labor costs 20%.
  • Subscription flower boxes reached 5 million globally in 2023.
  • Carbon footprint of air-freighted flowers is 10kg CO2 per kg, vs 0.5kg by sea.
  • Women comprise 55% of flower industry workforce worldwide.
  • Vertical farming for flowers tripled output per sqm in Singapore pilots.
  • Blockchain traceability implemented in 30% of Dutch exports.
  • Local sourcing trends cut import reliance by 15% in US.
  • Biodegradable pots used in 40% of potted plant production.
  • Flower tourism generated $1 billion in Netherlands greenhouses visits.
  • Lab-grown flowers in R&D phase, projected 10% market by 2030.
  • Solar power in Ecuador farms covers 25% energy needs.
  • Waste from flowers recycled into compost at 80% rate in Japan.
  • NFT flower art sales hit $50 million in 2023 digital trend.
  • Rainwater harvesting saves 30% water in Indian floriculture.
  • 5G-enabled greenhouses monitor 24/7 in China pilots.
  • Gender pay gap in industry at 20%, targeted for reduction.
  • Edible flowers in cuisine grew 50% market share.
  • Post-harvest loss reduced 25% via cold chain tech.
  • Diversity in leadership: 30% women CEOs in top firms.
  • Regenerative agriculture adopted on 10% of farms.

Industry Trends and Sustainability Interpretation

The future of flowers is sprouting with tech-savvy, earth-conscious consumers who want their bouquets delivered with a tap, grown sustainably without waste, and sold by a fairly compensated workforce, proving that even in romance, efficiency and ethics are now in full bloom.

International Trade

  • The Netherlands exported EUR 5.2 billion in flowers in 2022, 65% of global trade.
  • U.S. imported $1.8 billion in cut flowers in 2022, 80% from Colombia and Ecuador.
  • Colombia exported 85% of its flowers to the U.S., valued at $1.4 billion in 2022.
  • Kenya's flower exports to EU totaled EUR 600 million in 2022 under EPA.
  • Ecuador sent 70% of roses to U.S. and Russia, $900 million total exports.
  • Israel exported $120 million in flowers, mainly to Europe, in 2022.
  • Ethiopia's flower exports grew 15% to $250 million in 2022, targeting EU.
  • South Africa exported ZAR 1.5 billion to UK and Netherlands in 2022.
  • India exported flowers worth $85 million in 2022-23, to UAE and US.
  • China imported $1.2 billion in cut flowers, 50% from Thailand and Kenya.
  • Japan imported JPY 100 billion in flowers, mostly from Netherlands.
  • UK imported GBP 1.1 billion in cut flowers, 60% from Netherlands.
  • Germany sourced EUR 800 million flowers from Netherlands and Italy.
  • France imported EUR 500 million, 40% bulbs from Netherlands.
  • Russia imported $400 million pre-sanctions, now shifted to Ecuador.
  • Australia imported AUD 300 million, mainly from NZ and Asia.
  • Canada imported CAD 500 million, 70% from US and Colombia.
  • UAE imported AED 2 billion, luxury flowers from Kenya and Holland.
  • Saudi Arabia's flower imports reached SAR 1 billion in 2023.
  • Switzerland imported CHF 400 million, top per capita importer.
  • Belgium handled EUR 10 billion in flower re-exports via Antwerp.
  • Italy exported EUR 200 million to Germany and France.
  • Spain exported EUR 150 million carnations to Europe.
  • Thailand exported $150 million orchids to Japan and US.
  • Uganda exported $50 million to UK and Netherlands.
  • Tanzania sent $40 million flowers to EU markets.
  • Zimbabwe exported $20 million roses to Netherlands.
  • Morocco exported $30 million to France and Spain.

International Trade Interpretation

The global flower trade is a fragrant, fiercely competitive ballet where the Netherlands directs the traffic, the U.S. and EU hold the bouquets, and nations from Colombia to Kenya have carved out their own blossoming niches in a multi-billion dollar economy rooted in beauty.

Market Size and Growth

  • The global floriculture market size was valued at USD 53.1 billion in 2022 and is projected to reach USD 74.5 billion by 2030, growing at a CAGR of 4.3%.
  • In 2023, the U.S. flower and floriculture market generated approximately $35 billion in retail sales.
  • Europe's flower market accounted for 35% of the global floriculture revenue in 2022, totaling around EUR 18.5 billion.
  • The Indian floriculture industry was valued at INR 25,000 crore (USD 3 billion) in 2023, with exports contributing 40%.
  • China's domestic flower market reached CNY 200 billion (USD 28 billion) in 2022, driven by urban consumption.
  • The Australian cut flower industry generated AUD 700 million in farmgate value in 2022-2023.
  • Kenya's flower export revenue hit USD 1.1 billion in 2022, representing 10% of national horticultural exports.
  • The global ornamental plant market was worth USD 15.2 billion in 2023, expected to grow to USD 22.8 billion by 2030.
  • U.S. wholesale flower sales totaled $7.2 billion in 2022, with roses comprising 25%.
  • Japan's flower market size stood at JPY 800 billion in 2023, with potted plants at 45% share.
  • The Netherlands floriculture sector contributed EUR 2.5 billion to GDP in 2022 via exports.
  • Brazil's flower production market was valued at BRL 5 billion in 2023.
  • South Africa's cut flower industry generated ZAR 2.8 billion in export earnings in 2022.
  • The global dried flower market reached USD 2.1 billion in 2023, growing at 6.5% CAGR.
  • Colombia's flower industry exported $1.68 billion worth in 2022, mainly to the U.S.
  • The U.K. flower wholesale market was valued at GBP 1.2 billion in 2023.
  • Ecuador's rose exports generated USD 850 million in 2022.
  • The global flower bulb market size was USD 1.8 billion in 2022.
  • Thailand's orchid export value reached THB 4 billion in 2023.
  • Canada's floriculture production was CAD 1.5 billion in 2022.
  • The Middle East flower market is projected to grow from USD 2.5 billion in 2023 to USD 4.2 billion by 2030.
  • Mexico's flower exports totaled USD 120 million in 2022.
  • New Zealand's cut flower exports were NZD 50 million in 2023.
  • The global edible flowers market was valued at USD 1.4 billion in 2023.
  • Iran's rose water and flower production market hit IRR 10 trillion in 2022.
  • Peru's flower exports reached USD 45 million in 2023, led by gypsophila.
  • Vietnam's cut flower production value was VND 20 trillion in 2022.
  • The U.S. Valentine's Day flower sales peaked at $2.6 billion in 2023.
  • Global online flower delivery market size was USD 12 billion in 2023.
  • Turkey's chrysanthemum production market was worth TRY 2 billion in 2022.

Market Size and Growth Interpretation

The global love affair with flowers is a multi-billion dollar tango, where Europe leads, the US sets the retail rhythm, and nations from Kenya to Colombia bloom on export power, proving our need for petals is as enduring and profitable as it is romantic.

Production and Supply

  • Worldwide, roses account for 25% of total cut flower production, with over 8 billion stems produced annually.
  • The Netherlands produces 60% of the world's flower bulbs, totaling 2.5 billion bulbs yearly.
  • Kenya cultivates 150,000 hectares of flowers, producing 500 million stems per year.
  • Colombia grows roses on 4,500 hectares, yielding 4 billion stems annually.
  • Ecuador's flower farms cover 5,200 hectares, focusing on 250 million roses yearly.
  • The U.S. produced 15 billion cut flowers on 0.6 million acres in 2022.
  • China leads in potted plant production with 5 billion units annually.
  • India has 2.5 lakh hectares under floriculture, producing 2.2 million tonnes yearly.
  • Ethiopia's flower sector spans 3,000 hectares, exporting 100 million stems per year.
  • South Africa's 900 flower farms produce 450 million stems annually.
  • Japan's 20,000 flower farms yield 1.2 billion cut flowers yearly.
  • Brazil cultivates flowers on 12,000 hectares, with 300 million stems produced.
  • Australia's 1,000 flower growers produce 100 million stems per year.
  • Tanzania's floriculture covers 1,500 hectares, outputting 80 million stems annually.
  • The Netherlands' 2,500 flower auction companies handle 12 billion flowers yearly.
  • Uganda produces 50 million flower stems on 500 hectares annually.
  • Italy's floriculture area is 10,000 hectares, producing 500 million cut flowers.
  • Zimbabwe grows flowers on 200 hectares, yielding 30 million stems per year.
  • Morocco's rose production reaches 20 million stems from 150 hectares yearly.
  • Spain produces 400 million carnations annually on 2,000 hectares.
  • Malaysia's orchid farms produce 50 million plants per year.
  • Guatemala's flower production totals 15 million stems yearly on 100 hectares.
  • Denmark grows 100 million chrysanthemums annually.
  • Rwanda's horticulture includes 20 million flower stems from 200 hectares.
  • Bulgaria produces 50 million roses yearly for oil extraction.
  • Vietnam cultivates 5,000 hectares of flowers, producing 200 million stems.
  • Poland's greenhouse flower production is 300 million units annually.
  • Sri Lanka's orchid output is 10 million plants per year.
  • U.S. California produces 75% of domestic cut flowers, 10 billion stems yearly.

Production and Supply Interpretation

From the Netherlands' bulb empire to Kenya's vast fields, the global flower industry is a meticulously plotted garden of economic giants, where nations specialize like expert florists arranging an extravagant, multi-billion stem bouquet for the world.

Sources & References