Fueled by a global obsession with wellness, the fitness equipment industry is flexing its financial muscles, projected to pump its way from a $14.6 billion valuation in 2022 to an impressive $22.4 billion by 2030 as home gyms, smart tech, and shifting consumer habits reshape how we work out.
Key Takeaways
- The global fitness equipment market was valued at USD 14.6 billion in 2022 and is expected to grow at a CAGR of 5.2% from 2023 to 2030, reaching approximately USD 22.4 billion by 2030.
- U.S. fitness equipment market revenue reached $7.8 billion in 2023, with a projected annual growth rate of 4.8% through 2028.
- The home fitness equipment segment grew by 12.5% in 2022 due to post-pandemic demand, contributing to a market value increase of $2.3 billion globally.
- 42% of consumers aged 25-34 purchased home fitness equipment online in 2023 surveys.
- Home workout participation rose to 65% among U.S. adults in 2023, up from 45% in 2020.
- 58% of millennials prefer connected fitness devices over traditional gym visits as of 2023.
- Treadmills accounted for 28% of global fitness equipment sales volume in 2023.
- Dumbbells and free weights represented 22% market share by revenue in 2023, totaling $3.2 billion.
- Elliptical machines sales grew 14% YoY to 1.2 million units globally in 2023.
- North America holds 35% of global fitness equipment market share in 2023.
- Europe fitness equipment market valued at $5.1 billion in 2023, 26% global share.
- Asia-Pacific region grew fastest at 7.1% CAGR 2018-2023, led by China.
- Peloton Interactive reported $2.8 billion revenue in FY2023, down 8% YoY.
- Nautilus Inc. (Bowflex) sales $203 million in 2023, focused on direct-to-consumer.
- iFIT Health & Fitness generated $1.75 billion revenue 2023, up 5%.
The global fitness equipment market is steadily growing, fueled by strong home gym and smart tech demand.
Company Performance
- Peloton Interactive reported $2.8 billion revenue in FY2023, down 8% YoY.
- Nautilus Inc. (Bowflex) sales $203 million in 2023, focused on direct-to-consumer.
- iFIT Health & Fitness generated $1.75 billion revenue 2023, up 5%.
- Technogym S.p.A. achieved €830 million sales in 2023, 10% growth.
- Life Fitness (Brunswick Corp) $1.2 billion segment revenue 2023.
- Precor (Peloton acquisition) contributed $250 million pre-buyout 2023.
- Rogue Fitness estimated $400 million revenue 2023, CrossFit dominance.
- Tonal smart home gym sales hit $200 million in 2023 subscriptions.
- Hydrow rowing $150 million revenue, 30% growth 2023.
- SoulCycle at-home bikes via Equinox $120 million 2023.
- Matrix Fitness (Johnson Health Tech) $900 million global 2023.
- Octane Fitness $180 million, elliptical specialist growth 12%.
- True Fitness $350 million commercial sales 2023.
- Cybex International $280 million, Hammer Strength line leader.
- Concept2 Inc. $220 million rowing machines 2023 record.
- WaterRower $45 million premium wood rowers 2023.
- TRX Training $85 million suspension systems 2023.
- Everlast Worldwide $300 million boxing gear 2023.
- Speedo (Pentland Group) fitness swim gear $150 million segment.
- Under Armour fitness equipment partnerships $400 million indirect 2023.
- Nike strength training accessories $250 million branded 2023.
- Adidas fitness home gear $180 million Europe focus 2023.
- Amer Sports (Wilson) $1.1 billion fitness incl. 2023.
- Johnson Health Tech Group $1.5 billion total revenue 2023.
- Brunswick Corporation fitness division EBIT $150 million 2023.
- Planet Fitness franchise equipment spend $500 million chain-wide 2023.
- Anytime Fitness global equipment procurement $300 million 2023.
- OrangeTheory Studios equipment capex $200 million 2023 expansion.
Company Performance Interpretation
The fitness industry is a barbell of extremes, where the titans of tech and treadmills struggle for growth while the niche specialists rowing, hanging, and punching their way to profitability are showing everyone else how to lift their own numbers.
Consumer Trends
- 42% of consumers aged 25-34 purchased home fitness equipment online in 2023 surveys.
- Home workout participation rose to 65% among U.S. adults in 2023, up from 45% in 2020.
- 58% of millennials prefer connected fitness devices over traditional gym visits as of 2023.
- Women accounted for 52% of fitness equipment buyers in 2023, driven by wellness focus.
- 71% of Gen Z users integrate fitness apps with equipment purchases in 2023 data.
- Average annual spend on home fitness gear per U.S. household reached $450 in 2023.
- 39% increase in demand for adjustable dumbbells among remote workers since 2021.
- 62% of consumers prioritize portability in fitness equipment choices per 2023 surveys.
- Subscription-based fitness equipment models adopted by 28% of users in 2023.
- 55% of buyers seek eco-friendly materials in fitness gear purchases in 2023 polls.
- Nighttime workouts increased 34% among urban professionals using home equipment in 2023.
- 47% of parents bought kids' fitness equipment amid screen-time reduction efforts in 2023.
- Virtual reality fitness equipment interest spiked 76% in consumer searches 2023.
- 61% of seniors over 65 adopted low-impact equipment like ellipticals in 2023.
- Corporate wellness programs drove 22% of B2B fitness equipment buys in 2023.
- 53% preference shift to multifunctional equipment among budget-conscious buyers 2023.
- Gamified fitness devices saw 41% adoption rate in young adults per 2023 studies.
- 66% of fitness enthusiasts track progress via app-connected equipment in 2023.
- Demand for recovery tools like foam rollers up 29% among athletes in 2023.
- 48% of consumers returned to gyms but kept home equipment as hybrid solution 2023.
- Pet-inclusive fitness gear interest rose 15% in households with animals 2023.
- 59% prioritize quiet operation in home fitness equipment per noise complaint surveys 2023.
- Mental health-focused equipment like yoga mats saw 37% sales uplift in 2023.
- 44% of buyers influenced by social media influencers for purchases in 2023.
Consumer Trends Interpretation
The home has officially become the heart of modern fitness, having evolved from a makeshift pandemic gym into a personalized, app driven, and suspiciously quiet wellness sanctuary that millennials, Gen Z, and even pets are now fighting over.
Market Size & Growth
- The global fitness equipment market was valued at USD 14.6 billion in 2022 and is expected to grow at a CAGR of 5.2% from 2023 to 2030, reaching approximately USD 22.4 billion by 2030.
- U.S. fitness equipment market revenue reached $7.8 billion in 2023, with a projected annual growth rate of 4.8% through 2028.
- The home fitness equipment segment grew by 12.5% in 2022 due to post-pandemic demand, contributing to a market value increase of $2.3 billion globally.
- Asia-Pacific fitness equipment market expanded at a CAGR of 6.8% from 2018 to 2023, driven by rising health awareness in China and India.
- European market for cardio fitness equipment hit €4.2 billion in 2023, with steady 3.9% growth forecasted until 2027.
- Global smart fitness equipment market valued at $3.1 billion in 2023, projected to reach $12.5 billion by 2030 at 22.1% CAGR.
- U.S. commercial gym equipment sales totaled $1.9 billion in 2022, recovering 15% from 2021 lows.
- Latin America fitness equipment market grew 7.2% YoY in 2023, reaching $1.2 billion amid urbanization trends.
- Middle East & Africa segment expected to grow at 5.9% CAGR from 2024-2029, starting from $850 million base in 2023.
- Online fitness equipment sales surged 28% globally in 2023, boosting overall market by $4.1 billion.
- Canadian fitness equipment market size was CAD 1.4 billion in 2023, with 4.5% CAGR projected to 2028.
- Australian market valued at AUD 1.8 billion in 2023, growing at 5.1% annually due to home gym trends.
- Global strength training equipment market reached $5.9 billion in 2023, up 6.3% from prior year.
- India fitness equipment market projected to grow from INR 15,000 crore in 2023 to INR 28,000 crore by 2028 at 13% CAGR.
- UK market size stood at £1.2 billion in 2023, with 4.2% growth expected through 2027.
- Brazil fitness equipment industry valued at BRL 2.5 billion in 2023, expanding at 6.7% CAGR.
- China market dominated with $4.8 billion in 2023, holding 32% global share.
- Germany fitness equipment sales reached €1.5 billion in 2023, up 5% YoY.
- Japan market grew to JPY 450 billion in 2023 at 4.9% CAGR since 2019.
- South Korea fitness equipment market valued at KRW 2.1 trillion in 2023, with 7.2% growth forecast.
- Mexico segment hit MXN 12 billion in 2023, driven by 8.1% annual growth.
- Russia market size was RUB 85 billion in 2023, recovering 9% post-sanctions.
- Turkey fitness equipment industry grew to TRY 15 billion in 2023 at 6.4% CAGR.
- South Africa market valued at ZAR 4.2 billion in 2023, up 5.3% YoY.
- Global market CAGR averaged 5.5% from 2019-2023, accelerated by digital fitness apps integration.
- U.S. market share of global fitness equipment was 28% in 2023, valued at $8.2 billion.
- Post-COVID recovery led to 18% global market rebound in 2022, totaling $15.1 billion.
- E-commerce penetration in fitness equipment reached 35% of total sales in 2023 globally.
- Premium fitness equipment segment grew 7.8% in 2023, valued at $6.4 billion worldwide.
- Budget fitness equipment market expanded to $9.2 billion in 2023 at 4.9% CAGR.
Market Size & Growth Interpretation
Despite our collective good intentions, the global fitness equipment market—valued at $14.6 billion and climbing—appears to be constructing a very expensive monument to our ongoing battle between aspiration and procrastination.
Product Segments
- Treadmills accounted for 28% of global fitness equipment sales volume in 2023.
- Dumbbells and free weights represented 22% market share by revenue in 2023, totaling $3.2 billion.
- Elliptical machines sales grew 14% YoY to 1.2 million units globally in 2023.
- Exercise bikes held 19% of cardio segment, with $2.8 billion in 2023 sales.
- Rowing machines niche grew 21% in premium segment, 450,000 units sold 2023.
- Resistance bands sales exploded to 15 million units worldwide in 2023, up 32%.
- Home gyms/multi-gyms captured 12% market, $1.9 billion revenue in 2023.
- Yoga and pilates equipment reached $1.4 billion, 18% growth in 2023.
- Smart mirrors like Mirror/Tonal sold 250,000 units, $800 million segment 2023.
- Kettlebells sales hit 8 million units, dominating functional training at 15% share.
- Foam rollers and massage guns totaled $950 million, recovery segment leader 2023.
- Battle ropes niche sales up 25% to $120 million in CrossFit gyms 2023.
- Suspension trainers like TRX reached 2.5 million units, $350 million revenue.
- Ab wheels and core trainers sold 4.1 million, budget segment favorite 2023.
- Vibration plates market $450 million, 16% CAGR through 2023.
- Climbing walls indoor equipment $280 million, urban gym trend 2023.
- Jump ropes digital variants sold 3.2 million, cardio portable leader.
- Punching bags and boxing gear $650 million, combat sports rise 2023.
- Balance boards and BOSU $180 million, stability training popular.
- Adjustable benches sales 1.8 million units, strength accessory top.
- Cardio rowers premium segment $1.1 billion, 20% home growth 2023.
- Peloton bikes and accessories generated $2.8 billion in 2023 sales.
- NordicTrack equipment portfolio sales up 15% to $1.2 billion 2023.
Product Segments Interpretation
In the relentless pursuit of fitness, 2023 proved we are equally dedicated to running in place, lifting heavy circles, pedaling to nowhere, and, most impressively, spending billions to confirm that gravity still works.
Regional Insights
- North America holds 35% of global fitness equipment market share in 2023.
- Europe fitness equipment market valued at $5.1 billion in 2023, 26% global share.
- Asia-Pacific region grew fastest at 7.1% CAGR 2018-2023, led by China.
- U.S. dominates North America with 85% regional market share $6.6 billion 2023.
- China fitness equipment imports rose 22% to $2.9 billion in 2023.
- Germany leads EU with €1.8 billion market, 5.2% growth 2023.
- India regional sales hit INR 18,000 crore, 14% YoY increase 2023.
- Brazil Latin America leader at BRL 3.1 billion, 8.4% growth 2023.
- UK post-Brexit market steady at £1.4 billion, 4.1% rise 2023.
- Japan accounts for 40% East Asia share, JPY 500 billion 2023.
- Australia Oceania market $2.1 billion AUD, home focus 6.2% growth.
- Mexico growing at 9.3% CAGR, MXN 15 billion sales 2023.
- France €1.3 billion, boutique studios drive 4.8% regional growth.
- South Korea KRW 2.5 trillion, tech-integrated 8.1% rise 2023.
- Canada CAD 1.6 billion, 5.3% growth urban demand 2023.
- Italy €950 million, Mediterranean wellness trend 3.9% up.
- Saudi Arabia MENA leader $650 million, Vision 2030 boost 12%.
- Russia RUB 95 billion despite challenges, 7% recovery 2023.
- South Africa ZAR 5 billion, emerging market 6.7% growth.
- Netherlands €450 million, high per capita spend leader EU.
Regional Insights Interpretation
While North America flexes its 35% market share like a gym veteran, the real global hustle is evident as Asia-Pacific grows fastest, China imports furiously, and everyone from Germany to India is spotting their own economic gains with serious weight.
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