Gitnux/Report 2026

Financial Banking Industry Statistics

The global embedded banking transaction volume is forecast to rise from $8.9 trillion in 2025 to $20.8 trillion by 2030, explore the figures behind growth, companies and trends.
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Financial Banking Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The financial banking industry at a glance

Global banks generated $1.3 trillion in net income in 2025, while deposits, loans and assets under management grew 6.5%, highlighting strong profitability despite modestly narrower margins.

$1.3T[29]
Global bank net income, 2025
$25.3T[105]
U.S. insured-bank assets, 2025
79%[106]
Adults with financial accounts, 2024
$418.9B[1]
Global financial-services M&A value, 2025
Market size
McKinsey reported $1.3 trillion in global banking net income in 2025. In the United States, FDIC-insured banks held $25.3 trillion in assets and $18.4 trillion in domestic deposits at December 31, 2025.[29][105]
Forecast & CAGR
Deloitte forecasts global embedded banking transaction volume to rise from $8.9 trillion in 2025 to $20.8 trillion by 2030, implying approximately 18.5% compound annual growth. The forecast covers embedded banking transactions rather than total banking revenue.[18]
Market share & regions
Corporate and investment banking generated 46.0% of the global banking revenue pool in 2024. In broader financial-services M&A, the Americas represented about 51% of global deal value in 2025, or approximately $255 billion.[29]
Segmentation
U.S. banking assets are distributed across commercial banks and savings institutions, with $13.5 trillion in total loans and $18.4 trillion in domestic deposits at year-end 2025. FDIC reporting separately identifies commercial, mortgage, consumer, credit-card, agricultural, international and other specialized lenders.[105]
Key players & concentration
The largest 18 global banks accounted for approximately 65%–70% of the global corporate and investment banking market in 2024. This indicates substantial concentration in CIB, although concentration differs by retail, commercial, regional and digital banking segment.[5]
Pricing
Global net interest margin declined slightly from 1.65% in 2024 to 1.63% in 2025, according to McKinsey. U.S. banks’ net interest margin increased by 9 basis points in 2025, while Japan’s rose 7 basis points and the UK’s 6 basis points.[29]
Trends, drivers & challenges
Bank balances, including deposits, loans and assets under management, grew 6.5% in 2025, while AI adoption and digital challengers increased competitive pressure. Key challenges include declining margins, cyber risk, credit quality and the cost of meeting higher capital and operational requirements.[29][107]
Consumer behavior & competition
The World Bank found that 79% of adults worldwide had a financial account in 2024, up from 74% in 2021; 77% of women and 81% of men had accounts. Mobile and internet banking transactions per adult more than doubled in emerging markets between 2021 and 2025, intensifying competition between incumbent banks, fintechs and mobile-money providers.[106][108]
M&A
Global financial-services M&A deal value increased from $282.1 billion in 2024 to $418.9 billion in 2025, with 93 announced transactions exceeding $1 billion. North American banking deal value rose to $119.1 billion from $78.7 billion in 2024.[1]
Regulation
Basel III remains the core international framework for bank capital, supervision and risk management. The European Union adopted legislation completing Basel III implementation on May 30, 2024, while amended Swiss capital and liquidity ordinances took effect on January 1, 2025.[107][109]
Latest news
McKinsey’s 2026 global banking review identified 2025 as a record-profit year, with global bank net income reaching $1.3 trillion, while AI began reshaping operating models and fintech challengers became a more acute competitive threat. EY separately reported a sharp rebound in financial-services M&A during 2025.[29][1]

02 Ranking

Top 10 Companies in the Financial Banking Industry

The leading companies in the financial banking industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Morgan Stanley stands out for investment, wealth and institutional banking because it focuses on that global client segment, while JPMorgan Chase focuses on universal and investment banking since it reported $182.4 billion of 2025 total net revenue.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in investment & institutional banking

    Morgan Stanley

    US

    Ranked #1 · 9.1 · Investment & institutional banking

    Why we picked it: It operates across investment, wealth and institutional banking, covering global clients in a diversified CIB model.

    See in ranking ↓Visit morganstanley.com ↗

  2. Leader in universal & investment banking

    JPMorgan Chase

    US

    Ranked #2 · 8.9 · Universal & investment banking

    Why we picked it: It reports $182.4 billion of 2025 total net revenue, supported by 2.8% revenue growth.

    See in ranking ↓Visit jpmorganchase.com ↗

  3. Leader in commercial, corporate & investment banking

    MUFG

    JP

    Ranked #3 · 8.9 · Commercial, corporate & investment banking

    Why we picked it: Its commercial, corporate and investment banking profile is supported by 23.3% revenue growth in 2025.

    See in ranking ↓Visit mufg.jp ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the financial banking industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Morgan Stanley

Investment & institutional banking · US

9.1
2

JPMorgan Chase

Universal & investment banking · US

8.9
3

MUFG

Commercial, corporate & investment banking · JP

8.9
4

Bank of America

Consumer, commercial & investment banking · US

8.8
5

Goldman Sachs

Investment & institutional banking · US

8.8
6

Santander

Retail, commercial and consumer finance banking, global · ES

8.6
7

Mizuho Financial Group

Corporate, retail and investment banking, Japan and global · JP

8.4
8

Citigroup

Institutional, commercial and consumer banking, global · US

7.8
9

Société Générale

Retail, corporate and investment banking, global · FR

7.8
10

Deutsche Bank

Corporate, investment and retail banking, global · DE

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the financial banking industry. In Financial Banking Industry Statistics. Gitnux. https://gitnux.org/financial-banking-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Generative AI adoption is already broad, with 90% of banks beta-testing in 2025 and 47% fully implemented. Integration across front-, middle- and back-office systems is treated as important in 2026.

AI in the financial banking industry

  • 90% of banks were at least beta-testing generative-AI applications in 2025.[1]
  • 26% of UK financial-services survey respondents used AI to enhance customer support in 2024.[2]
  • 94% of international banks responding to the UK survey were already using AI in 2024.[3]
  • 47% of banking respondents had fully implemented generative-AI applications in 2025.[1]
  • 16% of U.S. banks had deployed generative-AI tools in 2025.[4]
  • 41% of UK financial-services survey respondents used AI to optimise internal processes in 2024.[2]

Automation in the financial banking industry

  • 70% of bank employees’ time was allocated to operational activities in the 2024 retail-banking survey.[5]
  • 41% of US banking employees’ work activities had high automation potential in 2024.[6]
  • 39% of time spent by US bank employees had high potential for generative-AI automation in 2024.[6]
  • 31% of surveyed banks and credit unions expected automation of routine tasks to be an efficiency gain from AI in 2025.[7]
  • 61% of banks identified loan processing as a leading process for scaled deployment of cloud-native AI agents in 2026.[5]
  • 58% of banking CIOs had deployed AI or were implementing it in 2024.[8]

Digital Transformation in the financial services sector (sector benchmark)

  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[9]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[9]
  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[9]
  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[9]
  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[9]

Technology Adoption in the financial services sector (sector benchmark)

  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[10]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[11]
  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[8]
  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[10]
  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[11]

Cloud Computing in the financial services sector (sector benchmark)

  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[12]
  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[13]
  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[5]
  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[12]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[5]

Big Data in the financial services sector (sector benchmark)

  • 41% of surveyed bank marketers said their bank was already using data analytics to make decisions and achieve goals in 2024.[14]
  • 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[14]
  • 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[15]

05 Statistics

Data & Analytics

Business intelligence in the financial banking industry

  • 68% of banking leaders had a funded target-state data-management vision in 2025.[16]
  • 47% of banks said they effectively used data analytics for enterprise risk management in 2025.[17]
  • 72% of banking leaders had end-to-end data-management capabilities in 2025.[16]
  • 94% of banking and capital-markets respondents ranked data accuracy and reliability among their top data challenges in 2024.[18]
  • 41% of bank marketers said their institutions were already using data analytics to make decisions and achieve goals in 2024.[14]
  • 28% of banks invested in data-analysis platforms or capabilities during the 18 months preceding the 2025 technology survey.[17]

Data analytics in the financial banking industry

  • 39% of U.S. banks reported recruiting senior leaders with data-led transformation experience in 2026.[19]
  • 17% of banks rated their data strategy very effective in 2026, compared with 6% in 2025.[4]
  • 32.98% of bank marketers reported using data monthly for marketing decisions in 2025.[14]
  • 49% of financial institutions surveyed planned to use AI for risk analytics and regulatory applications in 2025.[20]
  • 12% of banks rated their use of data analytics and models for operational efficiency very effective in 2026.[4]
  • 47% of surveyed banks said they effectively used data analytics for enterprise risk management in 2025.[17]

Data Quality in the financial services sector (sector benchmark)

  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[18]
  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[21]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[18]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[21]
  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[22]
  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[22]

Data Governance in the financial services sector (sector benchmark)

  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[23]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[23]
  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[24]
  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[16]
  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[23]

KPIs in the financial banking industry

  • Bank of America recorded 14.3 billion digital logins in 2024, an increase of 12% year over year.[25]
  • $8.560 billion was Bank of America Consumer Banking’s home-equity production in 2025.[26]
  • 49.323 million active digital-banking users were reported by Bank of America at year-end 2025.[26]
  • 13% of U.S. retail-bank customers said they probably or definitely would switch banks during the next 12 months in 2024.[27]
  • 1.22 new products per digital-banking user was the average achieved by financial institutions in 2024.[7]
  • Techcombank served more than 15.4 million customers through its digital banking platform at the end of 2024, in Vietnam.[28]

06 Statistics

Strategy & Growth

Wealth and client-driven growth remains measurable, with $4.3 trillion in client balances for Bank of America’s Global Wealth and Investment Management businesses at end of 2024. Embedded finance sponsorship also shows compliance pressure, with 90% facing compliance challenges in 2024.

Growth in the financial banking industry

  • 14% of global financial-system revenue came from wealth and asset management in 2023.[29]
  • 69 million consumer and small-business clients were served by Bank of America at the end of 2024.[26]
  • Nearly 2,700 new middle-market banking relationships were added by JPMorgan Chase in 2024.[30]
  • $4.3 trillion in client balances was held by Bank of America’s Global Wealth and Investment Management businesses at the end of 2024.[26]
  • 93.3% was the year-on-year increase in LANDBANK Mobile Banking App transactions in 2024.[31]
  • $2.6 billion of revenue came from JPMorgan Chase’s middle-market expansion in 2024.[30]

Differentiation in the financial banking industry

  • 40% of customers were very satisfied with personal and auto-loan application experiences in BCG’s 2025 retail-banking study.[32]
  • 66% of U.S. respondents received banking services from a traditional bank in FICO’s 2024 survey.[33]
  • 88% of U.S. consumers said customer experience was as important as or more important than products and services when choosing a bank in 2024.[33]
  • 76% of U.S. customers aged 18–34 regularly banked through mobile devices in BCG’s 2025 study.[32]
  • 74% of surveyed banking customers expected their bank to offer personalized service in 2024.[34]
  • 49% of Australian banking customers wanted improved or newly introduced digital customer service in 2024.[34]

Mergers and acquisitions in the financial banking industry

  • $35 billion was the announced value of the Capital One–Discover transaction in the United States in 2024.[35]
  • €18.8 billion was the publicly disclosed value of European banking deals in 2024.[1]
  • $2.021 billion was the announced value of SouthState Corporation’s proposed acquisition of Independent Bank Group in 2024.[18]
  • $13.4 billion was the proposed value of BBVA’s 2024 merger bid for Banco Sabadell.[36]
  • $2.7 billion in cost synergies were projected for the Capital One–Discover transaction.[35]
  • $6.22 billion was the aggregate value of 48 U.S. bank deals announced by May 20, 2024.[18]

Strategic partnerships in the financial banking industry

  • 10.5% of banks that invested in fintechs formed partnerships involving cross-selling to bank customers, compared with 0.4% of non-investing banks.[37]
  • 90% of financial institutions faced compliance challenges when acting as sponsor banks for embedded-finance partners in 2024.[38]
  • $485 million was committed to bank-fintech investment deals in 2022.[37]
  • 66 bank-fintech investment deals were recorded in 2022, up from fewer than 10 before 2011.[37]
  • 7.0% of banks that invested in fintechs formed partnerships involving cross-selling to fintech customers, compared with 0.4% of non-investing banks.[37]
  • 13.1% of banks that invested in fintechs formed technology-utilization partnerships, compared with 0.8% of non-investing banks.[37]

07 Statistics

People & Workforce

AI and workforce readiness show up as reskilling and external expertise, with 49% of U.S. banking CEOs investing in reskilling and upskilling in 2025. Only 5% of surveyed banking institutions had launched a scaled, governed AI program in 2026.

Hiring in the financial banking industry

  • 36% of surveyed banks identified proactive recruiting as a successful recruiting tactic in 2024.[39]
  • 50% of surveyed banks identified workplace culture as a successful recruiting tactic in 2024.[39]
  • 49% of U.S. banking CEOs said they were investing in reskilling and upskilling in 2025.[16]
  • 52% of financial institutions reported losing 1% to 5% of their leadership in the preceding year in the 2024 banking survey.[40]
  • 43% of U.S. banking institutions listed employee recruitment or retention among their top three concerns in 2024.[39]

Employee retention in the financial banking industry

  • 34% of surveyed financial institutions reported leadership development as a successful response to recruitment and retention concerns in 2025.[20]
  • 34% of surveyed financial institutions reported career-development pathing as a successful response to recruitment and retention concerns in 2025.[20]
  • 43% of U.S. banking institutions cited employee recruitment or retention as a top-three concern in 2024.[39]
  • 6.1% was Commerzbank’s employee turnover rate in fiscal 2025.[41]
  • 19.4% was Banco Santander’s employee turnover rate in fiscal 2025.[41]

Remote Work in the financial services sector (sector benchmark)

  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[42]
  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[16]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[43]
  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[44]

Hybrid Work in the financial services sector (sector benchmark)

  • 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[45]
  • 28.7% of U.S. finance and insurance workers were in hybrid work arrangements as of September 24, 2024.[46]
  • 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[45]
  • 52% of financial services companies used a structured hybrid model in 2024, up from 41% in 2023, according to a survey of 777 companies.[45]
  • 42.2% of remotely workable finance and insurance jobs were hybrid in July 2025 in the United States.[42]

Upskilling in the financial banking industry

  • 100% of Lloyds Banking Group colleagues were targeted for AI upskilling by the end of 2026.[47]
  • 5% of surveyed banking institutions had launched a scaled, governed AI program in 2026.[48]
  • 39% of UK businesses surveyed by Lloyds cited upskilling teams as a top priority for 2026.[47]
  • 54% of US bank CEOs reported providing education and training in response to AI disruption in 2025.[16]
  • 44% of US bank CEOs reported engaging external AI experts in response to AI disruption in 2025.[16]

Employee Engagement in the financial services sector (sector benchmark)

  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[49]
  • 31% of employees in the United States and Canada were engaged at work in 2025.[49]
  • 16% of employees worldwide were actively disengaged at work in 2025.[49]
  • 12% of employees in Europe were engaged at work in 2025.[49]

DEI in the financial banking industry

  • 53% of US banks with a standing DEI program intended to continue their existing practices in 2025.[17]
  • 42% of US bank leaders reported that their bank lacked a formal DEI program in 2024.[17]

08 Statistics

Customer & Sales

Customer experience is consistently high-salience, with 88% of U.S. respondents saying it matters as much as or more than products and services in 2024. Online checking conversion shows tight funnel economics, with 25% of digital applications denied for potential fraud on average in 2024.

Customer experience in the financial banking industry

  • 32% of banking consumers said service quality had improved during the previous five years in Accenture’s 2025 study.[6]
  • 88% of U.S. respondents said a bank’s customer experience is as important as or more important than its products and services in 2024.[33]
  • 85% of Americans with bank accounts were satisfied or very satisfied with their primary bank in 2024.[50]
  • 67% of global banking customers said they would recommend their bank in 2025, based on 23,730 consumers across 23 countries.[51]
  • 94% of Americans rated their bank’s customer service as good, very good or excellent in 2024.[50]

Customer retention in the financial banking industry

  • 14% of the average 2026 U.S. bank marketing budget was allocated to deepening existing customer relationships.[14]
  • 18% of U.S. consumers identified good customer service as a reason they would choose a financial provider in 2024.[52]
  • 46% of consumers said they would stay with a financial-services provider offering excellent customer experience even if rates or fees increased in 2024.[53]
  • 17% of U.S. consumers reported switching banking providers in 2024, down from 25% in 2023.[53]
  • 12% of the average 2026 U.S. bank marketing budget was allocated to retaining existing customers.[14]

Customer acquisition in the financial banking industry

  • 10.9% of new mass-affluent checking-account customers were acquired by Chase in the fourth quarter of 2025.[27]
  • 48% of Gen Z and millennial consumers combined had opened a bank account online in 2026.[54]
  • 14.1% of new affluent checking-account customers were acquired by Bank of America in the fourth quarter of 2025.[27]
  • 67% was the average digital checking-account opening potential at participating financial institutions in 2024.[7]
  • 25% of digital checking-account applications were denied for potential fraud on average in 2024.[7]

Customer loyalty in the financial banking industry

  • 54% of global banking customers said they would purchase more from their bank in 2022.[51]
  • 67% of global banking customers said they would recommend their bank in 2025.[51]
  • 46% of consumers would remain with a financial-services provider offering excellent customer experience despite higher rates or fees.[53]
  • 67% of global banking customers said they would recommend their bank in 2024, according to the Qualtrics time series.[51]
  • 74% of global banking customers trusted their bank in 2025, according to Qualtrics XM Institute.[51]

Lead generation in the financial banking industry

  • Lead generation improved by up to 70% at leading banks using disciplined initial and follow-up communications, according to McKinsey’s 2026 analysis.[29]
  • 9% of prospective new-to-bank applicants successfully completed and funded an online checking account in ProSight’s 2026 analysis.[54]
  • 20% of existing bank customers successfully opened an additional online account in ProSight’s 2026 analysis.[54]
  • 44% of new checking accounts at community financial institutions came through digital channels in 2024.[55]
  • 11% of digitally started checking-account applications reached the funded stage in ProSight’s 2026 analysis.[54]

09 Statistics

Marketing & Brand

Brand ownership is widespread, with 95% of bank marketers surveyed reporting responsibility for branding in 2023. Social media use spans service and recruiting, with 75% using it for recruiting in the American Bankers Association survey.

Marketing in the financial banking industry

  • 95% of bank marketers surveyed reported responsibility for branding in 2023.[56]
  • 109 bank marketers participated in the American Bankers Association’s 2024 survey of marketing analytics use.[14]
  • 47% of bank marketers surveyed in the United States had oversight or ownership of customer experience in 2023.[56]
  • 15.2% of U.S. bank marketers planned to budget for artificial intelligence in 2025.[14]
  • 35.8% of U.S. bank advertising budgets were allocated to deposit growth in 2024.[14]

Digital marketing in the financial banking industry

  • 16.5% of U.S. Gen X and baby-boomer consumers said social media helped them become aware of bank products and services.[57]
  • 45.1% of U.S. bank marketers expected to increase social-media budgets in 2026.[14]
  • 37.4% of U.S. millennials and Gen Z consumers said social media helped them become aware of bank products and services.[57]
  • 60% of U.S. consumers disliked filling out paper forms or submitting documents by post in 2024.[58]
  • 46.4% of bank marketers expected to increase social-media budget allocations in 2025.[57]

Branding in the financial banking industry

  • 24% was the aggregate increase in brand value of European banking brands in the 2025 ranking.[59]
  • $79.1 billion was ICBC’s banking brand value in 2025, up 10% year on year.[59]
  • $3.9 billion was the average brand value of an Asia-Pacific bank in Brand Finance’s 2025 Banking 500.[59]
  • 13% was the year-on-year increase in the combined value of the top 500 banking brands in 2025.[59]
  • $476.4 billion was the combined brand value of Chinese banking brands in 2025.[59]

Social media in the financial banking industry

  • 57% of surveyed banks used social media for customer service in the American Bankers Association’s survey.[60]
  • 59% of surveyed banks used social media for marketing and sales in the American Bankers Association’s survey.[60]
  • 75% of surveyed banks used social media for recruiting in the American Bankers Association’s survey.[60]
  • 16% of respondents in a Wells Fargo survey said they would give up banking apps for a year rather than social media.[61]
  • 89% of surveyed banks used social media for communication in the American Bankers Association’s survey.[60]

Influencer Marketing in the financial services sector (sector benchmark)

  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[62]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[62]
  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[62]
  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[63]
  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[62]

10 Statistics

Operations & Execution

Automation is present but uneven, with over 80% of bank employees rating automation only moderately across functions in 2024. Outsourcing and operational resilience dependencies also appear, including ECB Banking Supervision pointing to supply-chain complexity as a risk source in 2024.

Process optimization in the financial banking industry

  • Over 80% of bank employees gave automation only a moderate rating across functions such as onboarding, lending, marketing and contact centers in 2024.[5]
  • 15.4 million customers were served by Techcombank’s digital-banking platform at the end of 2024.[28]
  • 11% of bank employees’ time was spent on documentation processes in 2024 globally.[5]
  • 580 U.S.-based banking, credit-union and insurance executives were surveyed in 2024 on automation adoption and process improvement.[64]
  • 55.1% of Techcombank’s 1.9 million new customers in 2024 were onboarded through digital channels.[28]

Operational efficiency in the financial banking industry

  • 7.4% was administrative expense as a share of equity for EU/EEA banks in 2025 funding-plan data.[65]
  • 52.4% was the cost-to-income ratio for EU/EEA banks in June 2025.[65]
  • 24.0% was EU/EEA banks’ total cost as a share of equity in June 2025.[65]
  • 58% was the average cost-to-income ratio among 35 major banks in H1 2024.[66]
  • 36% was UniCredit’s cost-to-income ratio in H1 2024, the lowest among the 35 banks tracked.[66]

Quality management in the financial banking industry

  • 0.38% was provisions as a share of equity for EU/EEA banks in June 2025.[65]
  • 0.47% was the cost of risk for EU/EEA banks in the third quarter of 2025.[65]
  • Nearly half of surveyed EU/EEA banks reported no major cyberattack in the second half of 2025.[65]
  • 10.4% was the return on equity for EU/EEA banks in 2023, according to the EBA’s 2025 assessment.[65]
  • 0.67% was provisions as a share of equity for EU/EEA banks one year before June 2025.[65]

Supply chain in the financial banking industry

  • Supply-chain complexity was identified by ECB Banking Supervision as a source of operational-resilience risk for banks in 2024.[21]
  • Cloud and payment-system dependencies were identified as increasing outsourcing risks for EU/EEA banks in 2025.[65]
  • External data for demand prediction was one of the supply-chain planning practices examined among financial-services and banking organizations in 2024.[67]
  • Improving efficiency was identified by the BIS as one reason banks use third-party service providers in 2026.[2]
  • Improving scalability was identified by the BIS as one reason banks use third-party service providers in 2026.[2]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Across surveyed finance organizations, 64% were implementing or evaluating offshoring or nearshoring for finance operations in 2026, while 36% planned to remain fully U.S.-based.[68]
  • Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[21]
  • Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[21]
  • Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[21]
  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[68]

11 Statistics

Finance & Pricing

Pricing strategy in the financial banking industry

  • 80% of global banking customers said interest rates were important when selecting a bank in 2025.[6]
  • 26% of U.S. bank executives said creating or enhancing reward programs would be important for deposits in 2025.[4]
  • 37% of U.S. bank executives said new deposit products tied to pricing would be important in 2025.[4]
  • 45% of U.S. bank executives said revised deposit products tied to pricing would be important in 2025.[4]
  • 73% of U.S. bank executives said targeted pricing strategies would be important for attracting or retaining deposits in 2025.[4]

Cost reduction in the financial banking industry

  • 52.7% of surveyed banks ranked operating-expense or cost reduction as their second-highest profitability priority in 2025.[65]
  • 21.8% is the projected 2028 expense-to-equity ratio for EU/EEA banks in funding plans reported in 2026.[65]
  • 17 percentage points was the reduction in German banks’ cost-to-income ratio between 2019 and 2025.[69]
  • 2.55% was the share of EU/EEA banks’ equity represented by other costs, including taxes, one year before June 2025.[65]
  • 2.48% was the share of EU/EEA banks’ equity represented by other costs, including taxes, in June 2025.[65]

Profitability in the financial banking industry

  • 11.2% is the projected return on equity for EU/EEA banks in 2028 funding plans.[65]
  • 10.3% was global banking’s return on equity in 2024, according to McKinsey’s industry measure.[29]
  • 9.9% was the weighted-average return on equity for EU/EEA banks in 2025 funding-plan data.[65]
  • 9.8% is the projected return on equity for EU/EEA banks in 2026 funding plans.[65]
  • 1.38% was the average pretax return on assets for all U.S. banks in 2024.[70]

Financial planning in the financial banking industry

  • 62% of U.S. households said they were planning ahead financially in 2024.[71]
  • 20% of U.S. bank customers had researched budget-management services but did not use them in 2025.[27]
  • 22% of surveyed Americans had no financial plan of any kind in 2024.[72]
  • 42% of surveyed Americans had considered financial goals but still needed to document them in a formal plan in 2024.[72]
  • 21% of respondents consulted a financial adviser for budgeting guidance in the TD Bank 2025 survey.[73]

12 Statistics

Product & Service

Open-banking API investment is material, with 53% of banks prioritizing open-banking APIs for technology investment in 2024. Real-time payments and digital self-service are also reflected, with 42% offering customizable digital wallets in 2024.

Product development in the financial banking industry

  • 68% of banking survey respondents had a funded target-state vision for data management, governance, capabilities and architecture in 2025.[16]
  • 22% of global financial institutions listed enhancing analytics and intelligence as a top strategic priority for 2024.[74]
  • 45% of banking and capital-markets respondents were considering investment in no-code AI applications in 2024.[18]
  • 53% of banks prioritized open-banking APIs for technology investment in 2024.[16]
  • 69% of retail banks were increasing investment in self-service tools such as mobile banking apps and online portals in 2024.[75]

Product lifecycle in the financial banking industry

  • 18% of all observed bank-account closures were internal transfers associated with opening another account at the same bank.[76]
  • 25% of bank-account closures had no recorded reason in the study’s administrative data, excluding internal transfers from the reported closure reasons.[76]
  • 15% of credit unions planned a consumer digital-platform change for 2026.[77]
  • 14% of banks planned to replace their consumer digital platform for 2025.[77]
  • 8% of credit unions completed a planned consumer digital-platform replacement in 2025.[77]

After-sales in the financial banking industry

  • 29% of U.S. retail-bank customers likely to switch said excessive or high product and service fees were a reason in 2024.[27]
  • 32% of consumers said banking service quality had improved over the previous five years in Accenture’s 2025 study.[6]
  • 25 million users had adopted Bank of America’s Zelle service by March 2026.[78]
  • 3.2 billion interactions were handled by Bank of America’s Erica virtual assistant in 2025.[78]
  • 26% of U.S. retail-bank customers likely to switch cited a poor service experience as a reason in 2024.[27]

Value proposition in the financial banking industry

  • 31% of consumers who switched financial-services providers cited customer service as a switching reason in 2024.[53]
  • 74% of U.S. consumers wanted a more personalized banking experience in February 2024.[57]
  • 42% of financial institutions offered real-time payments tailored to customers’ personal or business needs in 2024.[10]
  • 35% of financial institutions offered customizable digital wallets in 2024.[10]
  • 46% of consumers said they would stay with a financial-services provider offering excellent customer experience even if rates or fees increased.[53]

13 Statistics

Sustainability & Ethics

Sustainable finance scale is visible in bank disclosures, including Bank of America’s USD 47.791 billion sustainable debt-capital-markets activity in fiscal 2024. Scope 3 attribution is heavily linked to lending and investment activities, with 91% attributable in 2024 disclosures.

Sustainability in the financial banking industry

  • 18% of sustainability-linked loans issued in 2024 were collected by the financial industry globally.[15]
  • European banks’ low-carbon-energy financing reached USD 0.35 trillion in 2024, up USD 0.04 trillion from 2022.[15]
  • Bank of America reported USD 47.791 billion of sustainable debt-capital-markets activity in fiscal 2024.[79]
  • Bank of America reported USD 78.758 billion of environmental-transition and community-development sustainable finance through global corporate and investment banking in fiscal 2024.[79]
  • 18% of total sustainability-linked loans issued in 2024 were collected by the financial industry globally.[15]

ESG in the financial banking industry

  • 24% of 86 European banks fully complied with qualitative ESG-risk disclosure requirements in the 2022 reference-date assessment.[21]
  • 19% of surveyed banks disclosed ESG information through a separate sustainable-finance or ESG report in 2025.[80]
  • 48% of banks in the 2025 Sustainable Banking Network survey made no disclosure of ESG strategies and sustainability activities.[80]
  • 91% of reported Scope 3 emissions among financial institutions disclosing financed emissions were attributable to lending and investment activities in 2024.[15]
  • 750 listed financial institutions reported Scope 3 emissions consistently for 2022, 2023 and 2024.[15]

Ethics in the financial banking industry

  • Wholesale banks had the lowest proportion of reported sexual-harassment cases among the financial-services portfolios surveyed by the FCA in 2024.[81]
  • 23% of recorded non-financial-misconduct concerns at wholesale financial firms in the United Kingdom during 2021–2023 involved discrimination.[81]
  • 20% of Standard Bank Group’s 2024 whistleblowing referrals resulted in completed investigations and action taken.[82]
  • 41% of recorded non-financial-misconduct concerns at wholesale financial firms in the United Kingdom during 2021–2023 fell into other categories.[81]
  • 3% of Standard Bank Group’s whistleblowing incidents in 2024 involved bribery or corruption.[82]

CSR in the financial banking industry

  • State Bank of India’s CSR programs reached more than 6.5 million beneficiaries in financial year 2024–25.[83]
  • 22.2% of finance-and-insurance employees participated in volunteering in 2024, according to Blackbaud’s sector data.[14]
  • £240 million in redress was paid by United Kingdom financial-services firms in January–June 2026.[81]
  • State Bank of India spent INR 610.77 crore on corporate social responsibility in financial year 2024–25.[83]
  • Liberty Bank in Connecticut achieved 100% employee volunteering engagement in 2024.[14]

Circular economy in the financial banking industry

  • 35% of banks had set specific circular-economy targets in 2024.[5]
  • EUR 613 million of EIB circular-economy lending in 2024 went to waste-management projects.[84]
  • EUR 881 million of EIB circular-economy lending in 2024 went to agriculture and bioeconomy projects.[84]
  • EUR 268 million of EIB circular-economy lending in 2024 went to water-management projects.[84]
  • EUR 306 million of EIB circular-economy lending in 2024 went to urban-development projects.[84]

Carbon footprint in the financial banking industry

  • Bank securities-portfolio carbon intensity fell 41% from 183 to 108 tonnes of CO2 equivalent per million euros between 2018 and 2024 in the euro area.[85]
  • Only 22% of assessed companies had net-zero targets for Scope 3 financed emissions in 2025.[11]
  • Banks’ securities-portfolio inflation-adjusted weighted-average carbon intensity fell 39% from 202 to 124 tonnes of CO2 equivalent per million euros between 2018 and 2024.[85]
  • Banks’ securities-portfolio carbon footprint fell 48% from 162 to 84 tonnes of CO2 equivalent per million euros between 2018 and 2024.[85]
  • Coverage of banks’ in-scope securities portfolios increased from 88.5% to 93% between 2018 and 2024.[85]

15 Statistics

Globalization & Expansion

Cross-border exposure is still expanding, with global cross-border bank credit at $32.6 trillion at end of 2024. Instant payments and digital access to a banker or concierge are rated important features by 78% and 64% of global respondents, respectively.

Globalization in the financial banking industry

  • 5.5% was the annual growth rate of global cross-border bank credit in the fourth quarter of 2024.[2]
  • $47 billion was the increase in cross-border bank lending to emerging Asia-Pacific in 2024.[2]
  • $124 billion in combined assets were held by U.S.-based bank branches and subsidiaries operating in Canada.[88]
  • $32.6 trillion in outstanding cross-border bank credit was recorded globally at the end of 2024.[2]
  • 512% of GDP represented Singapore’s banking-sector assets in December 2024, reflecting its role as an international financial center.[97]

Cultural adaptation in the financial banking industry

  • 45% of global respondents used a physical bank branch at least monthly in EPAM’s 2024 survey.[98]
  • 86% of global respondents had used a physical bank branch during the previous year in EPAM’s 2024 survey.[98]
  • 78% of global respondents rated instant payments as an important bank feature for the following three years.[98]
  • 64% of global respondents rated digital access to a banker or concierge as an important future bank feature.[98]
  • 60% of American consumers disliked filling out paper forms or submitting documents by post in CRIF’s 2024 survey.[58]

Supplier management in the financial banking industry

  • 13% of financial organizations had no dedicated third-party risk-management staff in 2026.[14]
  • 73% of financial institutions had two or fewer full-time employees managing vendor risk in Ncontracts’ 2025 survey.[99]
  • 85% of financial institutions reported moderate or high value from their third-party risk-management programs in 2025.[100]
  • 97% of the 100 leading U.S. banks were affected by a third-party data breach during the year analyzed by SecurityScorecard.[101]
  • More than 50% of surveyed financial institutions oversaw at least 300 vendors in Ncontracts’ 2025 survey.[99]

Stakeholder management in the financial banking industry

  • 158 interactions with nongovernmental organizations were conducted by Santander to understand community needs in 2024.[102]
  • 92% of banks in a global sustainability study identified employees as stakeholders.[103]
  • 100% of banks in a global sustainability study identified clients as stakeholders.[103]
  • 681,636 customer complaints were received by Santander in 2024.[102]
  • 83% of eligible Santander employees participated in the bank’s Your Voice survey in 2024.[102]

Distribution channels in the financial banking industry

  • 96% of U.S. consumers rated their bank’s online and mobile-app experience good, very good or excellent in 2024.[104]
  • 22% of U.S. bank customers used online banking through a laptop or PC as their primary account-management channel in 2024.[104]
  • 31% of U.S. national-bank customers used person-to-person payments or transfers through a mobile app in 2024.[14]
  • 32% of U.S. retail banking customers regularly banked online in 2025.[32]
  • 13% of U.S. Baby Boomer bank customers preferred branches as their main account-management channel in 2024.[104]

Key questions about the financial banking industry

How large is global banking net income?
Global banks generated $1.3 trillion in net income in 2025.
What growth rate is expected for embedded banking transactions?
Deloitte forecasts embedded banking transaction volume rising from $8.9 trillion in 2025 to $20.8 trillion by 2030, implying about 18.5% compound annual growth.
Which companies lead the financial banking industry?
Morgan Stanley stands out for investment, wealth and institutional banking because it focuses on that global client segment, while JPMorgan Chase focuses on universal and investment banking since it reported $182.4 billion of 2025 total net revenue.
What technology shift is most visible in 2025 generative AI adoption?
In 2025, 90% of banks were at least beta-testing generative-AI applications, and 47% had fully implemented them.
How concentrated is corporate and investment banking among global banks?
The largest 18 global banks accounted for approximately 65%–70% of the global corporate and investment banking market in 2024.
How are interest margins behaving across 2025?
Global net interest margin declined slightly from 1.65% in 2024 to 1.63% in 2025, while U.S. net interest margin increased by 9 basis points in 2025.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 11). Financial Banking Industry Statistics. Gitnux. https://gitnux.org/financial-banking-industry-statistics
MLA
Samuel Norberg. "Financial Banking Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/financial-banking-industry-statistics.
Chicago
Samuel Norberg. 2026. "Financial Banking Industry Statistics." Gitnux. https://gitnux.org/financial-banking-industry-statistics.

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