Gitnux/Report 2026

Financial and Insurance Industry Statistics

Real insurance-premium growth is forecast at 1.3% in 2026, explore the figures behind companies, technology shifts, and risk themes.
302Statistics
101Sources
12Sections
1Visuals
51mRead
Financial and Insurance Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The financial and insurance industry at a glance

Global finance and insurance remain large, interconnected industries: nonbank financial institutions held $256 trillion of more than $500 trillion in global financial assets in 2025, while real insurance-premium growth is forecast at 1.3% in 2026.

$256T[89]
NBFI assets, 2025
1.3%[90]
Global insurance growth, 2026
$25.26T[62]
FDIC-bank assets, Q4 2025
6.7M[39]
U.S. finance jobs, 2024
Market size
The global financial system had more than $500 trillion in financial assets, with nonbank financial institutions holding $256 trillion in 2025. In the United States, FDIC-insured banks held $25.26 trillion in assets at the end of the fourth quarter of 2025.[89][62]
Forecast & CAGR
Swiss Re forecasts global insurance premiums to grow 1.3% in real terms in 2026 and 1.6% in 2027, following 3.9% growth in 2025. The longer-term real growth trend for global non-life premiums was 3.6% annually over 2015–2024.[90]
Market share & regions
The United States is the leading destination for banks’ claims on nonbank financial intermediaries, accounting for roughly half of the selected global claims shown by the IMF. In insurance, regional growth is uneven: Swiss Re expects global life premiums to grow 2.3% in real terms in 2026, while non-life premiums grow 0.6%.[90]
Segmentation
U.S. finance and insurance is divided into banking and credit, securities and investment activities, insurance carriers and related activities, and funds, trusts and other financial vehicles. Within insurance, NAIC reporting separates property and casualty, title, life, and annuity businesses; its 2025 industry snapshot reports direct-premium figures by major line.[39][65]
Key players & concentration
The banking market is concentrated among large institutions: FDIC data classify banks with more than $10 billion in assets as a distinct concentration group, while the industry had 4,394 banks filing call reports in the fourth quarter of 2025. In U.S. property and casualty insurance, the NAIC publishes rankings for the top 25 groups and companies by countrywide premium.[62][65]
Pricing
Insurance pricing remains pressured by claims inflation and competition. Swiss Re expects global non-life real premium growth to slow to 0.6% in 2026, while a Federal Reserve Bank of Dallas analysis reported that average U.S. home-insurance premiums rose 57%, or $794, between 2019 and 2024.[90][64]
Trends, drivers & challenges
Artificial-intelligence investment, geopolitical fragmentation, higher yields, and demand for resilience and risk transfer are major industry drivers in 2026. Key risks include an AI-related market correction, higher interest rates, cyber threats, and insurers’ growing exposure to illiquid assets under market stress.[90]
Consumer behavior & competition
U.S. consumers made an average of 47 payments per month in 2025, with cash remaining an important payment method despite continued growth in mobile and digital payments. Employment competition is strongest in faster-growing specialist areas: U.S. securities, commodity contracts, and related financial activities are projected to grow 6.0% from 2024 to 2034, versus 3.4% for finance and insurance overall.[91][39]
M&A
Global financial-services M&A deal value increased 25% in 2025, while deal volume rose 4%, according to PwC. A separate 2026 industry analysis counted 2,167 financial-services transactions worth $321 billion in 2025, indicating a market increasingly shaped by larger transactions and technology-driven consolidation.[30][31]
Regulation
Financial regulation is increasingly focused on risks outside traditional banks. The IMF reports that nonbank financial institutions now hold $256 trillion in global financial assets and highlights the need to monitor leverage, liquidity, private credit, hedge funds, pensions, and insurers alongside banks.[89]
Latest news
The latest major outlooks in 2026 point to slower insurance growth but continued resilience: Swiss Re forecasts 1.3% real global premium growth for 2026, while the IMF’s October 2026 stability assessment identifies AI-market corrections, higher yields, cyber threats, and illiquid nonbank exposures as principal risks.[90]

02 Ranking

Top 10 Companies in the Financial And Insurance Industry

The leading companies in the financial and insurance industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Mastercard stands out for switched transaction processing because it processed 175.5 billion switched transactions and generated $32.8 billion net revenue in 2025, while American Express leads in cards, payments, lending and travel-related financial services since it delivered record $72 billion revenue in 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in card payments

    Mastercard

    US

    Ranked #1 · 9.3 · Card payments

    Why we picked it: It stands out in global card payments and transaction processing, backed by $32.8 billion net revenue in 2025.

    See in ranking ↓Visit mastercard.com ↗

  2. Leader in cards and travel finance

    American Express

    US

    Ranked #2 · 9.1 · Cards and travel finance

    Why we picked it: It stands out across cards, payments, lending, and travel-related financial services, with $72 billion revenue in 2025.

    See in ranking ↓Visit americanexpress.com ↗

  3. Leader in universal banking

    JPMorganChase

    US

    Ranked #3 · 9.0 · Universal banking

    Why we picked it: It stands out across global banking, markets, payments, and wealth management, supported by $182.447 billion net revenue in 2025.

    See in ranking ↓Visit jpmorganchase.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the financial and insurance industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mastercard

Card payments · US

9.3
2

American Express

Cards and travel finance · US

9.1
3

JPMorganChase

Universal banking · US

9.0
4

Goldman Sachs

Investment banking · US

8.7
5

AXA

Insurance underwriting · FR

8.6
6

HSBC

International banking, transaction banking and wealth management · GB

8.6
7

Citigroup

Global banking, markets, payments and transaction services · US

8.4
8

Allianz

Insurance and asset management across global markets · DE

8.2
9

Berkshire Hathaway

Insurance, reinsurance and diversified financial operations · US

8.0
10

Munich Re

Reinsurance, primary insurance and risk solutions · DE

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the financial and insurance industry. In Financial And Insurance Industry Statistics. Gitnux. https://gitnux.org/financial-and-insurance-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest financial and insurance companies

JPMorganChase leads with $182.4B in annual revenue (group level, converted to USD).

JPMorganChase$182.4B
AXA$125.3B
Citigroup$85.2B
American Express$72.0B
HSBC$68.3B
Goldman Sachs$58.3B
source-verifiedjpmorganchase.com · axa.com · citigroup.com · americanexpress.com · hsbc.com · goldmansachs.com2025

04 Statistics

Technology & Innovation

AI adoption shows up in measured adoption shares, including 95% of UK insurance firms using AI in 2024 and 80% of firms reporting active AI use in 2026.

AI in the financial and insurance industry

  • 94% of international banks surveyed in the UK were already using AI in 2024.[1]
  • 75% of UK financial-services firms were already using AI in 2024, while a further 10% planned to use it within three years.[1]
  • 26% of UK financial-services firms surveyed used AI to enhance customer support in 2024.[1]
  • 26% of surveyed UK financial-services firms used AI to enhance customer support in 2024.[2]
  • 95% of UK insurance firms surveyed were already using AI in 2024.[1]
  • 33% of surveyed UK financial-services firms used AI for fraud mitigation in 2024.[2]

Automation in the financial and insurance industry

  • 73% of bank and credit-union workers surveyed said their organisations were in some stage of intelligent-automation adoption.[3]
  • 46.5% of surveyed finance functions had partially automated accounting and financial reporting in 2024.[4]
  • 30.2% of surveyed finance functions had partially automated audit coordination in 2024.[4]
  • 3% of insurance actuary tasks were assessed as automatable by 2025.[5]
  • 6.8% of surveyed finance functions had fully automated audit coordination in 2024.[4]
  • 20.0% of surveyed finance functions had partially automated compliance and regulatory reporting in 2024.[4]

Digital Transformation in the financial services sector (sector benchmark)

  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[6]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[6]
  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[6]
  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[6]
  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[6]

Technology Adoption in the financial services sector (sector benchmark)

  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[7]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[7]
  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[8]
  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[8]
  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[9]

Cloud Computing in the financial services sector (sector benchmark)

  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[10]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[11]
  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[12]
  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[10]
  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[11]

Big Data in the financial services sector (sector benchmark)

  • 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[13]
  • 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[14]
  • 43% of financial services firms had adopted customer-data platforms at least partially or were scaling them, based on Capgemini’s 2024 survey.[11]

05 Statistics

Data & Analytics

Data governance and accuracy remain recurring targets: 94% of U.S. respondents prioritized data accuracy and reliability in 2024.

Business intelligence in the financial and insurance industry

  • 82% of EU banks used big-data analytics in 2024, according to the EBA’s risk-assessment questionnaire.[15]
  • $5 billion or more was the planned 2023 spending by US banks on data initiatives, according to Deloitte’s 2024 survey.[16]
  • 94% of US banking and capital-markets respondents ranked data accuracy and reliability as a priority in Deloitte’s 2024 survey.[16]
  • 69% of EU banks used AI for fraud detection in autumn 2024.[15]
  • 36% of banking and capital-markets respondents cited improved performance and latency as a leading reason for adopting multi-cloud designs.[16]
  • 86% of EU banks used artificial intelligence in 2024.[15]

Data analytics in the financial and insurance industry

  • 75% of UK financial-services firms were already using artificial intelligence in 2024, up from 53% in 2022.[1]
  • 33% of UK financial-services firms used artificial intelligence for fraud mitigation in 2024.[1]
  • 11% of UK financial-services firms used artificial intelligence for algorithmic trading in 2024.[1]
  • 24% of automated artificial-intelligence use cases in UK financial services were semi-autonomous in 2024.[1]
  • 55% of artificial-intelligence use cases in UK financial services involved some degree of automated decision-making in 2024.[1]
  • 37% of UK financial-services firms used artificial intelligence to mitigate cyberattack risks in 2024.[1]

Data Quality in the financial services sector (sector benchmark)

  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[17]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[16]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[18]
  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[18]
  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[16]
  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[17]

Data Governance in the financial services sector (sector benchmark)

  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[19]
  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[20]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[20]
  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[21]
  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[20]

KPIs in the financial and insurance industry

  • More than 50% of UK financial-services firms reported having nine or more artificial-intelligence governance components in 2024.[1]
  • 0.73% was the return on assets reported by EU/EEA banks in 2024.[15]
  • 41% of UK financial-services respondents were using artificial intelligence to optimise internal processes in 2024.[1]
  • 1.66% was the net interest margin reported by EU/EEA banks at the end of 2024.[15]
  • 84% of UK financial-services firms reported having an accountable person for their artificial-intelligence framework in 2024.[1]
  • 1.3% of significant euro-area banks’ total tangible assets represented digital-technology investment in 2025.[22]

06 Statistics

Strategy & Growth

Financial services growth is tied to product origination and customer adoption signals, including 6 million JPMorganChase customers using Pay Over Time products for $10.8 billion in originations in 2025.

Growth in the financial and insurance industry

  • More than 6 million JPMorganChase customers used Pay Over Time products, representing $10.8 billion in originations in 2025.[23]
  • $76 billion was JPMorganChase’s 2025 revenue, up 6% year over year.[23]
  • 11.9% was average nominal premium growth in the life-insurance sector in 2024; reporting jurisdictions.[14]
  • 6.2% was average real non-life premium growth in 2023; reporting jurisdictions.[14]
  • 11.9% was average nominal life-insurance premium growth in 2024, compared with 6.5% in 2023; reporting jurisdictions.[14]
  • 79% of adults globally had an account in 2024, up from 74% in 2021; worldwide.[24]

Differentiation in the financial and insurance industry

  • 61% of U.S. respondents who were less enthusiastic about AI thought it could be harmful to society; United States.[25]
  • 84% of financial-services employees trusted their employer in 2024, indicating a comparatively strong internal-employer proposition.[25]
  • 4 points was the annual increase in trust in banks in the 2024 Edelman survey; surveyed markets.[25]
  • 66% of Hispanic consumers said Spanish-speaking financial advisers were important to their choice of financial provider in 2025.[26]
  • 88.5% of financial-services customers identified data-security measures as important for establishing trust; financial-services survey.[27]
  • 89.4% of financial-services customers identified ease of contacting the company as important for establishing trust; financial-services survey.[27]

Mergers and acquisitions in the financial and insurance industry

  • 80% of financial-services M&A deal value in 2024 came from scale and capability deals.[28]
  • 1,670 financial-services deals worth $199.0 billion were recorded globally in the first half of 2024.[29]
  • 6 insurance megadeals were recorded in the financial-services market during 2024; worldwide.[30]
  • 90% of financial-services deals in 2024 were domestic rather than cross-border transactions.[28]
  • $35.3 billion was the announced value of Capital One’s proposed acquisition of Discover Financial Services; United States.[30]
  • 1,185 financial-services transactions occurred in the United States in 2024, according to the WilmerHale M&A report.[31]

Strategic partnerships in the financial and insurance industry

  • 10.5% of banks that invested in fintechs formed partnerships to cross-sell to bank customers, compared with 0.4% of banks that did not invest.[32]
  • 7.0% of banks that invested in fintechs cross-sold to fintech customers; banking sector survey.[32]
  • 27.4% of banks that invested in fintechs formed a subsequent partnership with one; banking sector survey.[32]
  • 10.5% of banks that invested in fintechs cross-sold to bank customers; banking sector survey.[32]
  • 7.0% of banks that invested in fintechs formed partnerships to cross-sell to fintech customers, compared with 0.4% of banks that did not invest.[32]
  • 13.1% of banks that invested in fintechs used the fintech’s technology; banking sector survey.[32]

07 Statistics

People & Workforce

Workforce planning centers on AI skills and change capacity: 62% of firms planned to hire employees with AI-specific skills during the following year in PwC’s 2026 survey.

Hiring in the financial and insurance industry

  • About one-third of financial institutions in a 2025 banking survey identified employee recruitment and retention as a top concern.[33]
  • Financial-services talent-acquisition teams achieved a 4-percentage-point year-on-year lift in hiring-goal attainment in 2024.[34]
  • 18% of financial institutions in a 2025 banking survey cited DEI strategies as a successful recruitment or retention action.[33]
  • 42% of UK companies surveyed in 2026 were hiring dedicated AI-governance specialists.[35]
  • The United States accounted for 28.0% of finance-and-investment new job postings in 2024.[36]

Employee retention in the financial and insurance industry

  • 35% of financial-services workers with specialist training said their employer provided adequate skills-development opportunities in 2024.[30]
  • 40% of financial-services leaders said employees felt overwhelmed by the pace of AI-driven change in 2026.[30]
  • 19% of financial institutions in a 2024 survey reported DEI strategies as a successful recruitment or retention action.[37]
  • 34% of financial-services leaders identified change fatigue as a key barrier to scaling AI across the workforce in 2026.[30]
  • 58% of financial-services leaders said compensation would be tied directly to AI-enabled productivity in 2026.[30]

Remote Work in the financial services sector (sector benchmark)

  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[38]
  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[21]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[39]
  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[40]

Hybrid Work in the financial services sector (sector benchmark)

  • 52% of financial services companies used a structured hybrid model in early 2024, up from 41% in March 2023.[41]
  • 42.2% of remotely workable finance and insurance jobs were hybrid in July 2025 in the United States.[38]
  • 82% of U.S. financial services firms offered some form of work-location flexibility in July 2025.[38]
  • 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[41]
  • 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[41]

Upskilling in the financial and insurance industry

  • 62% of financial-services firms planned to hire employees with AI-specific skills during the following year in PwC’s 2026 survey.[30]
  • 91% of financial-services leaders said firms were increasing pay for employees with AI skills in 2026.[30]
  • 61% of financial-services firms planned to upskill or reskill existing employees in PwC’s 2026 survey.[30]
  • 58% of financial-services leaders planned to tie compensation directly to AI-enabled productivity in 2026.[30]
  • 86% of financial-services leaders agreed that AI-skills training was more valuable than an MBA for many new hires in 2026.[30]

Employee Engagement in the financial services sector (sector benchmark)

  • 16% of employees worldwide were actively disengaged at work in 2025.[42]
  • 12% of employees in Europe were engaged at work in 2025.[42]
  • 31% of employees in the United States and Canada were engaged at work in 2025.[42]
  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[42]

DEI in the financial and insurance industry

  • 53.2% of US business-and-financial-operations workers were women in the cited insurance-industry workforce data.[43]
  • 19% of financial institutions in a 2024 survey cited DEI strategies as a successful recruitment or retention action.[37]

08 Statistics

Customer & Sales

Customer satisfaction and communication preferences are quantified, including 52% of insurance consumers saying communications unrelated to their policy would be considered spam.

Customer experience in the financial and insurance industry

  • 26% of banking customers were fully satisfied with customer-service effectiveness in the 2025 Salesforce financial-services study.[44]
  • 44% of financial-institution decision-makers identified personalized experiences and improved customer service as a main customer expectation in 2024.[8]
  • 27% of banking customers were fully satisfied with customer-service speed in the 2025 Salesforce financial-services study.[44]
  • 41% of wealth-management customers were fully satisfied with customer-service speed in the 2025 Salesforce financial-services study.[44]
  • 41% of banking customers were fully satisfied with customer-service effectiveness, compared with 32% of insurance customers, in 2024.[44]

Customer retention in the financial and insurance industry

  • 52% of insurance consumers said communications unrelated to their policy would be considered spam.[16]
  • 29% of U.S. homeowners had never changed insurers in Deloitte’s survey.[16]
  • 57% of insurance consumers said they were not interested in receiving text messages from their insurer.[16]
  • 51% of high-value U.S. insurance customers said they would definitely renew with their insurer in 2025.[45]
  • 18% of bank-marketing budgets went to outside agency support in 2022, compared with 13% in 2024.[13]

Customer acquisition in the financial and insurance industry

  • Digital providers increased market share by 9% while traditional banks lost 12% in the Curinos 2018–2023 checking-account analysis.[46]
  • 29% of U.S. retail-bank customers likely to switch cited excessive or high fees as the reason.[45]
  • 32% of bank-marketing budgets were allocated to new-customer acquisition in 2025.[47]
  • 8% of U.S. retail-bank customers said they had changed their primary bank in 2024.[45]
  • 73% of banking consumers engaged with multiple banks beyond their main bank.[48]

Customer loyalty in the financial and insurance industry

  • 51% of high-value insurance customers said they would definitely renew with their insurer in 2025.[45]
  • 73% of financial-services customers rated communications good or excellent in the United Kingdom in Smart Communications’ 2024 comparison.[49]
  • Strong insurance brands were associated with greater customer retention and advocacy in the 2024 U.S. Insurance Brand Assessment Study.[50]
  • 1.3 times faster revenue growth was recorded by top-advocacy banks in Asia-Pacific.[48]
  • Highly satisfied bank customers had an 8% likelihood of switching their primary bank, compared with 18% for dissatisfied customers.[16]

Lead generation in the financial and insurance industry

  • 35% of U.S. banks had invested in marketing-automation technology according to an ABA survey reported in 2025.[13]
  • $653 was the average blended cost per lead for financial services in HubSpot’s 2025 benchmark dataset.[51]
  • $490 was the average paid cost per lead for fintech companies in HubSpot’s 2025 benchmark dataset.[51]
  • 42% of U.S. bank marketers said they selected programs to fund only after their budgets were approved in 2024.[13]
  • 73% of U.S. bank marketers said their marketing budgets supported sales efforts as well as brand building in 2024.[13]

09 Statistics

Marketing & Brand

Marketing budgets and digital investment expectations are quantified, with banks allocating 0.05% to 0.07% of assets to marketing in the 2024 ABA survey.

Marketing in the financial and insurance industry

  • 20% of U.S. bank-marketing budgets went to loan growth in 2026.[13]
  • 52% of marketers said content marketing grew loyalty among existing clients or customers in the cited marketing research.[52]
  • 28.78% of marketers created content aligned with their brand values in the cited 2025 marketing research.[52]
  • 62% of marketers said content marketing nurtured subscribers, audiences or leads in the cited marketing research.[52]
  • Banks typically allocated 0.05% to 0.07% of assets to marketing in the 2024 ABA survey.[13]

Digital marketing in the financial and insurance industry

  • 1 in 5 financial-services leaders ranked AI and CRM tools among the top investments likely to improve competitiveness over the next 12 months.[52]
  • 82.1% of U.S. bank marketers expected to increase digital-advertising budgets in 2025.[47]
  • 55.8% of U.S. bank marketers expected to increase search-engine marketing and optimization budgets for 2027.[13]
  • 29% of marketers ranked lead-generation volume among their most important metrics in 2026.[52]
  • 68.1% of U.S. bank marketers expected to increase digital-advertising budgets in 2024, compared with 85.0% in 2026.[13]

Branding in the financial and insurance industry

  • 47% of global banking and financial-services customers rated institutional communications very good or excellent in 2024.[49]
  • 109 of 149 European banking brands in the Brand Finance Banking 500 gained brand value in 2025.[53]
  • J.P. Morgan’s global financial-services brand value reached $50.697 billion in 2025.[54]
  • Visa’s global financial-services brand value reached $213.348 billion in 2025.[54]
  • 46% of financial-services consumers said they would remain with an institution offering excellent customer experience even if it raised rates or fees.[44]

Social media in the financial and insurance industry

  • Financial-services brands averaged 5.23 Twitter posts per week in 2024.[55]
  • Financial-services brands averaged a 0.026% Twitter engagement rate per tweet in 2024.[55]
  • Financial-services brands averaged a 2.43% TikTok engagement rate per video in 2024.[55]
  • Social media ranked second among channels used by financial-services marketers for broader engagement and brand awareness in MoEngage’s 2024 study.[56]
  • 72% of marketers targeted Millennials in 2024, down from 74% in 2023, according to HubSpot’s marketing research.[52]

Influencer Marketing in the financial services sector (sector benchmark)

  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[57]
  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[57]
  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[57]
  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[58]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[57]

10 Statistics

Operations & Execution

Operational automation is measurable alongside IT-risk impact, with €6.5 billion in losses from new IT-risk events reported by EU banks in 2024.

Process optimization in the financial and insurance industry

  • 74% of surveyed organizations had implemented automation in cost accounting and control.[59]
  • 38% of EU banking survey respondents identified ICT failures as a main driver of operational risk in 2024.[15]
  • €6.5 billion in losses from new IT-risk events were reported by EU banks in 2024, compared with €2.8 billion in 2023.[15]
  • 74% of surveyed organizations had implemented automation in customer invoicing.[59]
  • 33% of surveyed EU banks experienced at least one successful cyberattack causing a major ICT incident in the second half of 2024.[15]

Operational efficiency in the financial and insurance industry

  • 57% of insurance professionals spent more than half their working day on administrative tasks rather than sales.[11]
  • 22.5% of equity represented EU/EEA banks’ expenses in 2025, down 210 basis points from 2024 funding-plan data.[15]
  • 22.7% of total equity was the EU/EEA banks’ projected cost level for 2026.[15]
  • 2.65% was the consolidated U.S. banking net interest margin in the fourth quarter of 2024.[60]
  • More than 50% of life insurers considered digital policy-servicing portals and centralized CRM systems critical to streamlining workflows.[11]

Quality management in the financial and insurance industry

  • 22% of surveyed property-and-casualty insurers used advanced analytics for underwriting workflow management in 2024.[61]
  • 42% of policyholders found the current property-and-casualty insurance underwriting process complex and lengthy.[11]
  • 52% of surveyed insurers identified IT bottlenecks as a barrier to applying advanced analytics.[61]
  • 96.5% of FDIC-insured U.S. banks were profitable in 2022.[62]
  • 42% of surveyed insurers planned to use advanced analytics for case reserving within two years.[61]

Supply chain in the financial and insurance industry

  • 46% of insurance organizations relied on a policy-administration system as their de facto customer-relationship-management system.[52]
  • Approximately 80% of EU banks identified ICT service-provider dependencies as their biggest non-EU/EEA dependency challenge in 2025.[15]
  • Cloud and payment-system dependencies were identified as increasing third-party risks for EU/EEA banks in 2025.[15]
  • 27% of insurance organizations used a dedicated CRM.[52]
  • 60% of banking professionals’ effort went into manual data gathering and report preparation, indicating substantial information-flow inefficiency.[11]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[63]
  • Across surveyed finance organizations, 64% were implementing or evaluating offshoring or nearshoring for finance operations in 2026, while 36% planned to remain fully U.S.-based.[63]
  • Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[18]
  • Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[18]
  • Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[37]

11 Statistics

Finance & Pricing

Pricing pressure and profitability metrics intersect, including 96.0% combined ratio for U.S. personal-lines insurance in 2024.

Pricing strategy in the financial and insurance industry

  • 51% of insured Americans said they could not predict the cost of their covered prescription medications.[64]
  • 16.8% was the increase in U.S. personal auto physical-damage net premiums earned in 2024.[65]
  • 8.6% was the annual growth in U.S. health-insurance direct written premiums per enrollee in 2023.[65]
  • 12.12% was the increase in combined average U.S. auto-insurance premiums in 2024.[65]
  • 83% of surveyed property-and-casualty insurers used analytics for pricing in 2021, before reaching 84% in the 2024 survey.[61]

Cost reduction in the financial and insurance industry

  • 9.7% was the increase in U.S. P&C insurers’ other underwriting expenses incurred in 2024.[65]
  • 2.4% was the decrease in U.S. community-bank net income in 2024.[62]
  • 45% of property-and-casualty insurers cited process optimization as a significant driver of IT investment aimed at reducing operating costs.[11]
  • 37% of U.S. finance professionals identified complex validation processes as a top problem with manual accounts-payable systems.[66]
  • 9% was the decrease in EU banks’ materialised operational-risk losses in 2024 compared with 2023.[15]

Profitability in the financial and insurance industry

  • 9.5% was the approximate trailing return on equity of euro-area banks during 2024.[22]
  • 96.0% was the U.S. personal-lines insurance combined ratio in 2024.[65]
  • 16 of 30 jurisdictions recorded improved non-life-insurer profitability in 2024 compared with 2023.[14]
  • 1.12% was the average return on assets for FDIC-insured U.S. banks in 2024.[62]
  • 10.6% was the average return on equity of EU banks in March 2024.[2]

Financial planning in the financial and insurance industry

  • 333% was Cyprus banks’ liquidity coverage ratio in December 2024.[2]
  • 31% of U.S. finance professionals identified cash-flow optimization as a finance-automation priority.[66]
  • 230% was the solvency-capital requirement ratio for European life insurers at year-end 2024.[67]
  • 39% of surveyed finance professionals identified leadership as an important skill for finance leaders and CFOs.[66]
  • 66% of surveyed organizations had implemented at least some automation in record-to-report, supporting financial reporting and planning workflows.[59]

12 Statistics

Product & Service

Digital channel expectations are visible in insurer service delivery, including 70% of EU consumers satisfied with Motor Third Party Liability claims handling in EIOPA’s latest Eurobarometer data.

Product development in the financial and insurance industry

  • 95% of UK insurance firms surveyed were already using artificial intelligence, supporting development of new insurance products and services, in 2024.[1]
  • 17% of artificial-intelligence use cases in UK financial services used foundation models in 2024.[1]
  • 50% of European non-life insurers used artificial intelligence somewhere in the insurance value chain in 2023, compared with 24% of life insurers.[67]
  • 94% of international banks operating in the UK surveyed were already using artificial intelligence in 2024.[1]
  • Nearly 80% of European insurers responding to EIOPA’s survey used BigTech companies for cloud-storage services in 2023.[67]

Product lifecycle in the financial and insurance industry

  • 24 EEA Member States imposed insurance-distribution sanctions in 2024.[67]
  • 85% of 2023 European medical-expense-insurance gross written premium was distributed through insurers.[67]
  • 55% of 2023 European motor-insurance gross written premium for other motor insurance was written through insurers rather than credit institutions or other distributors.[67]
  • 118 insurance undertakings were targeted in EIOPA’s 2024 data collection on credit-protection insurance products.[67]
  • 15% of EU consumers used both online and in-person or telephone channels when buying insurance during the two years before EIOPA’s 2025 survey.[67]

After-sales in the financial and insurance industry

  • 32% of Finnish retail insurance customers said a mobile application was their most common way of handling insurance affairs in 2025.[68]
  • 6% of Finnish retail insurance customers said a mobile application was their most common way of handling insurance affairs in 2022.[68]
  • 70% of EU consumers were satisfied with Motor Third Party Liability claims handling in EIOPA’s latest Eurobarometer data.[67]
  • 66% of EU banks used AI for customer support, including chatbots, in autumn 2024.[15]
  • 62% of EU consumers were satisfied with claims handling for any relevant insurance product they owned, according to EIOPA’s latest Eurobarometer data.[67]

Value proposition in the financial and insurance industry

  • 28% of EU consumers without a private pension scheme in 2024 cited insufficient financial resources as the primary reason for not having one.[67]
  • 50% of EU consumers in 2024 trusted insurers to be involved in distributing or designing insurance and private-pension plans for an adequate retirement outcome.[67]
  • 85% of UK consumers said they were confident in financial advice they received in the FCA’s 2024 survey.[69]
  • 16% of European consumers considered buying insurance or pension products with sustainability features in 2024, up from 13% in 2023.[67]
  • 60% of EU consumers in 2024 agreed that they could find customised insurance products and services online that matched their needs and preferences.[67]

13 Statistics

Sustainability & Ethics

Sustainability in the financial and insurance industry

  • More than 90% of European insurance supervisors ranked extreme weather events as the number-one sustainability-related risk for the insurance sector in 2025.[67]
  • €8 trillion was the approximate value of total investments held by EEA insurance groups in 2024, highlighting their potential role in financing the transition to a sustainable economy.[67]
  • 79% of surveyed banks reported targets for sustainable or transition financing in the 2024 reporting cycle globally.[70]
  • 91% of surveyed banks disclosed green, social or sustainability-linked loans in the 2024 reporting cycle globally.[70]
  • The proportion of EU/EEA banks rated progressing or advanced on climate governance, risk management and disclosure increased tenfold between 2019 and 2024.[15]

ESG in the financial and insurance industry

  • 99% of surveyed financial-services organizations had selected an ESG reporting standard in Deloitte’s study.[16]
  • 54% of surveyed financial-services organizations reported using TCFD reporting standards.[16]
  • More than 70% of surveyed institutions already used or planned to use sustainability-reporting information to identify non-financial-corporate exposures to climate-transition risk.[15]
  • 35% of surveyed financial-services organizations reported using the GHG Protocol industry standard.[16]
  • 7.0% was the median share of insurers’ corporate-bond holdings invested in green bonds in the fourth quarter of 2024.[67]

Ethics in the financial and insurance industry

  • 11 percentage points was the financial-services sector’s shortfall versus global peers in prioritizing third-party compliance and supply-chain oversight.[71]
  • 40% of high-impact financial-services firms regularly assessed ethical culture in LRN’s 2025 sector study.[71]
  • 63 percentage points separated financial-services leaders and middle managers on reported values-based decision-making in LRN’s 2025 study.[71]
  • 28% of financial-services middle managers were reported to make values-based decisions in LRN’s 2025 sector study.[71]
  • 56% of financial-services firms flagged strategic focus and forward planning as areas needing improvement in board evaluations in the UK Finance review.[72]

Carbon footprint in the financial and insurance industry

  • 54% of listed insurance companies in Europe had external assurance of Scope 1, 2 or 3 emissions in 2024.[14]
  • Banks’ euro-area securities-portfolio financed emissions fell 16%, from 43 million to 36 million tonnes of CO2 equivalent, between 2018 and 2024.[22]
  • 84 tonnes of CO2 equivalent per million euros was the estimated carbon footprint of banks’ securities portfolios in 2024.[22]
  • 36 million tonnes of CO2 equivalent was the estimated financed emissions in banks’ securities portfolios in 2024.[22]
  • Banks’ euro-area securities-portfolio carbon footprint fell 48%, from 162 to 84 tonnes of CO2 equivalent per million euros, between 2018 and 2024.[22]

15 Statistics

Globalization & Expansion

Cross-border exposure is shown in quantified lending shifts, including a $248 billion quarterly decline in cross-border loans to non-bank financial institutions in Q4 2024.

Globalization in the financial and insurance industry

  • $248 billion was the quarterly decline in cross-border loans to non-bank financial institutions in the fourth quarter of 2024.[2]
  • 15% of global goods-and-services exports were accounted for by digitally delivered services, including financial services; worldwide.[82]
  • $47 billion was the increase in cross-border bank lending to emerging Asia-Pacific in 2024.[2]
  • $67 billion was the increase in cross-border bank credit to emerging-market and developing economies in 2024.[2]
  • 3.8% was the year-on-year growth rate of cross-border bank credit to emerging-market and developing economies in 2024.[2]

Cultural adaptation in the financial and insurance industry

  • 42% of adults globally made digital merchant payments in 2024; worldwide.[24]
  • 30% of Hispanic consumers in the United States were considering switching banks in 2025.[26]
  • 85% of finance professionals said language barriers slowed customer-facing activity in 2025.[83]
  • 61% of finance professionals said cross-border activity represented at least half of their daily workload in 2025.[83]
  • 84% of women and 83% of men had accounts in East Asia and the Pacific in 2024; East Asia and the Pacific.[84]

Supplier management in the financial and insurance industry

  • 55% of surveyed managed-service providers did not monitor supply-chain risk; worldwide survey.[85]
  • 73% of financial institutions had two or fewer full-time employees managing vendor risk in the 2025 survey.[86]
  • 85% of surveyed financial institutions saw moderate to high value from their third-party risk-management programs in 2025.[86]
  • 43% of surveyed managed-service providers and their customers experienced a cyber incident caused by or originating from a supplier or third-party vendor; worldwide survey.[85]
  • 97% of the top 100 U.S. banks experienced a third-party data breach during the year studied; United States.[87]

Stakeholder management in the financial and insurance industry

  • 41% of executives said reduced employee trust could damage product and service quality in PwC’s 2024 US trust survey.[30]
  • Banks’ global trust score increased by 12 points over the decade ending in 2024.[25]
  • 77% of employees rated fair pay as very important to trust; United States survey.[30]
  • 38% of executives said reduced employee trust could threaten profitability in PwC’s 2024 US trust survey.[30]
  • 89.8% of financial-services customers rated communication accuracy as important for establishing trust; financial-services survey.[27]

Distribution channels in the financial and insurance industry

  • 79% of adults globally used a bank, other financial institution or mobile-money provider account in 2024; worldwide.[24]
  • 40% of adults in Sub-Saharan Africa had a mobile-money account in 2024; Sub-Saharan Africa.[24]
  • Agents and brokers handled most insurance distribution in most European Union member states in 2024.[67]
  • 13.1% of banks that had invested in fintechs used the fintech’s technology; banking sector survey.[32]
  • 90% of financial institutions faced compliance challenges when operating as sponsor banks in embedded-finance arrangements; financial institutions surveyed.[88]

Key questions about the financial and insurance industry

How big is the financial and insurance market by asset scale?
Nonbank financial institutions held $256 trillion of more than $500 trillion in global financial assets in 2025.
What growth rate is expected for insurance in 2026?
Real insurance-premium growth is forecast at 1.3% in 2026, with Swiss Re expecting the same 1.3% real global premium growth.
Which companies lead the financial and insurance industry?
Mastercard stands out for switched transaction processing because it processed 175.5 billion switched transactions and generated $32.8 billion net revenue in 2025, while American Express leads in cards, payments, lending and travel-related financial services since it delivered record $72 billion revenue in 2025.
What technology shifts are most measurable in 2026 for financial services and insurers?
AI adoption is already high in the surveyed UK market (95% of insurance firms surveyed using AI in 2024), and 80% of financial services firms reported active AI use in 2026.
How concentrated is the banking market for claims and participants?
Banking concentration is reflected by FDIC data classifying banks with more than $10 billion in assets as a distinct group, and 4,394 banks filed call reports in Q4 2025.
What is the pricing pressure in insurance and where is it quantified?
Non-life premium growth is expected to slow to 0.6% in 2026, and average U.S. home-insurance premiums rose 57% or $794 between 2019 and 2024.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Financial And Insurance Industry Statistics. Gitnux. https://gitnux.org/financial-and-insurance-industry-statistics
MLA
Samuel Norberg. "Financial And Insurance Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/financial-and-insurance-industry-statistics.
Chicago
Samuel Norberg. 2026. "Financial And Insurance Industry Statistics." Gitnux. https://gitnux.org/financial-and-insurance-industry-statistics.

Sources & references

101 sources cited across this report

  1. bankofengland.co.uk
  2. bis.org
  3. hyland.com
  4. growcfo.net
  5. ici.org
  6. broadridge.com
  7. spglobal.com
  8. finastra.com
  9. gartner.com
  10. lseg.com
  11. capgemini.com
  12. wns.com
  13. bankingjournal.aba.com
  14. oecd.org
  15. eba.europa.eu
  16. deloitte.com
  17. riverbed.com
  18. bankingsupervision.europa.eu
  19. assets.contentstack.io
  20. wiiisdom.com
  21. kpmg.com
  22. ecb.europa.eu
  23. jpmorganchase.com
  24. blogs.worldbank.org
  25. edelmansmithfield.com
  26. insightshub.collagegroup.com
  27. smartcommunications.com
  28. mckinsey.com
  29. files.pitchbook.com
  30. pwc.com
  31. wilmerhale.com
  32. nber.org
  33. wisbusiness.com
  34. goodtime.io
  35. techradar.com
  36. 26254830.fs1.hubspotusercontent-eu1.net
  37. assets.wipfli.com
  38. cresa.com
  39. bls.gov
  40. eaglehillconsulting.com
  41. journalofaccountancy.com
  42. gallup.com
  43. www-legacy.iii.org
  44. salesforce.com
  45. jdpower.com
  46. curinos.com
  47. emarketer.com
  48. accenture.com
  49. cdn.pathfactory.com
  50. discover.jdpa.com
  51. blog.hubspot.com
  52. hubspot.com
  53. brandfinance.com
  54. manuals.plus
  55. get.rivaliq.com
  56. moengage.com
  57. brand-news.it
  58. insight-hs.vericast.com
  59. apqc.org
  60. resources.newyorkfed.org
  61. insurancejournal.com
  62. fdic.gov
  63. grantthornton.com
  64. axios.com
  65. content.naic.org
  66. getyooz.com
  67. eiopa.europa.eu
  68. insuranceeurope.eu
  69. fca.org.uk
  70. assets.kpmg.com
  71. lrn.com
  72. ukfinance.org.uk
  73. qa-cs.dnb.co.uk
  74. steel-eye.com
  75. wolterskluwer.com
  76. cpl.thalesgroup.com
  77. trustarc.com
  78. fticommunications.com
  79. gpif.go.jp
  80. bankatfirst.com
  81. fsb.org
  82. wto.org
  83. deepl.com
  84. digitalfinance.worldbank.org
  85. itpro.com
  86. assets.alm.com
  87. securityscorecard.com
  88. alloy.com
  89. elibrary.imf.org
  90. swissre.com
  91. atlantafed.org
  92. preview.mastercard.com
  93. americanexpress.com
  94. goldmansachs.com
  95. axa.com
  96. hsbc.com
  97. citigroup.com
  98. allianz.com
  99. berkshirehathaway.com
  100. munichre.com
  101. federalreserve.gov