Gitnux/Report 2026

Finance Service Industry Statistics

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12Sections
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Finance Service Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The finance service industry at a glance

Global financial services remained a large, diversified industry in 2025, with disclosed sector M&A reaching $418.9 billion as banks, insurers and asset managers pursued scale and technology capabilities.

$418.9B[87]
Global M&A value, 2025
$394.88B[88]
Global fintech market, 2025
32.3%[88]
North America fintech share, 2025
9.22M[32]
U.S. financial-activities jobs, 2025
Market size
A broad global financial-institutions market estimate put industry revenue at $12.5 trillion in 2021, spanning banking and insurance, while the global fintech market alone reached $394.88 billion in 2025. These figures are not additive because fintech overlaps with traditional financial-services activities.[88]
Forecast & CAGR
The global financial-institutions market was forecast to increase from $12.5 trillion in 2021 to $21.9 trillion by 2030, implying a 6% CAGR. Fintech is expected to grow faster, from $394.88 billion in 2025 to $1.76 trillion by 2034 at an 18.2% CAGR.[88]
Market share & regions
North America accounted for 32.3% of global fintech revenue in 2025. In investment banking, North America held 43.3% of global revenue in 2025, indicating the region’s particularly strong position in capital markets and financial technology.[88][89]
Segmentation
Financial services spans diversified and regional banking, life and health insurance, property and casualty insurance, reinsurance, capital markets, consumer finance, asset management and fintech. In one global financial-institutions segmentation, diversified banks represented 29% of revenue, life and health insurance 22%, capital markets 16% and financial services 12% in 2021.
Key players & concentration
Global investment banking is concentrated among large U.S. institutions: JPMorgan, Goldman Sachs, Morgan Stanley and BofA Securities together held nearly 30% of global investment-banking revenue in 2025. The leading firms compete across advisory, underwriting, trading, payments, lending and asset management.[90]
Trends, drivers & challenges
Digital delivery, artificial intelligence, fraud prevention, payments modernization and alternative assets are major growth themes. The global AI-in-finance market was valued at $39.5 billion in 2025 and is projected to reach $216.9 billion by 2033 at a 23.1% CAGR, while institutions continue to manage credit, cyber, liquidity and regulatory risks.[89][88]
Consumer behavior & competition
Consumers and businesses increasingly use multiple providers across payments, lending, deposits, investing and insurance. Fintech represented about 3% of incumbent financial-services revenue in 2024, with its highest penetration in payments at 14%, while traditional firms retain much larger revenue pools in insurance, lending and deposits.[91]
M&A
Global financial-services companies publicly disclosed 2,236 M&A transactions in 2025, up from 2,219 in 2024. Total disclosed value rose 49% year over year to $418.9 billion, including 93 transactions valued above $1 billion; U.S. banking regulators approved 145 M&A applications in 2025, up from 99 in 2024.[87][23]
Regulation
Bank M&A remains subject to formal review, public-comment procedures and processing requirements. The Federal Reserve reported that M&A applications represented 16.4% of total approved applications in 2025, while the European Banking Authority published draft technical standards in July 2026 covering material acquisitions, asset or liability transfers, mergers and divisions involving credit institutions.[23][3]
Latest news
The most recent broad sector development identified in the sources is the strong 2025 M&A rebound: global financial-services deal value increased from $282.1 billion in 2024 to $418.9 billion in 2025. The increase was driven by more billion-dollar transactions and greater strategic activity among banks, insurers and asset managers.[87]

02 Ranking

Top 10 Companies in the Finance Service Industry

The leading companies in the finance service industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Morgan Stanley leads Gitnux's 2026 finance service ranking with an Overall score of 9.5, with $70.6 billion of 2025 net revenues from investment and wealth-management businesses. BlackRock is the highest-ranked asset manager at 9.4, driven by $14.0 trillion in assets managed at December 31, 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in investment banking

    Morgan Stanley

    US

    Ranked #1 · 9.5 · Investment banking

    Why we picked it: It reports net revenues tied to investment banking and wealth-management businesses.

    See in ranking ↓Visit morganstanley.com ↗

  2. Leader in asset management

    BlackRock

    US

    Ranked #2 · 9.4 · Asset management

    Why we picked it: Its global investment and asset-management footprint is reflected in $14.0T in managed assets.

    See in ranking ↓Visit blackrock.com ↗

  3. Leader in card payments network

    Mastercard

    US

    Ranked #3 · 9.3 · Card payments network

    Why we picked it: Its business centers on a payments network and related security, processing and data services.

    See in ranking ↓Visit mastercard.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the finance service industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Morgan Stanley

Investment banking · US

9.5
2

BlackRock

Asset management · US

9.4
3

Mastercard

Card payments network · US

9.3
4

JPMorgan Chase

Universal banking · US

9.0
5

American Express

Cards and merchant acquiring · US

9.0
6

Goldman Sachs

Investment banking, markets and asset management · US

8.9
7

HSBC Holdings

International banking and wealth services · GB

8.7
8

UBS

Wealth management, investment banking and asset management · CH

8.7
9

Ping An Insurance Group

Insurance, banking and technology-enabled finance · CN

8.4
10

Berkshire Hathaway

Insurance, reinsurance and financial investments · US

7.8

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the finance service industry. In Finance Service Industry Statistics. Gitnux. https://gitnux.org/finance-service-industry-statistics/#top-companies

report visual · Comparison

U.S. financial activities employment by subsector

Finance and insurance holds the largest share at 71.4%.

Finance and insurance71.4%
Real estate25.2%
Rental and leasing3.4%
source-verifiedbls.gov

04 Statistics

Technology & Innovation

AI adoption is broad and accelerating: 80% of financial-services firms reported active AI use in 2026, up from 31% in 2025.

AI in the finance service industry

  • 16% of surveyed UK financial-services firms used AI for credit-risk assessment in 2024, while 19% planned to do so within three years.[1]
  • 95% of responding UK insurers were using AI in 2024, the highest adoption rate among surveyed financial-services sectors.[2]
  • 26% of surveyed UK financial-services firms used AI to enhance customer support in 2024.[1]
  • 93% of responding UK insurers reported using AI in 2026.[2]
  • 39% of reported AI systems at surveyed UK financial-services firms were third-party implementations in 2026.[2]
  • 33% of surveyed UK financial-services firms used AI to combat fraud in 2024.[1]

Automation in the finance service industry

  • 11% of surveyed UK financial-services firms used AI for algorithmic trading in 2024, with another 9% planning adoption within three years.[1]
  • 37% of surveyed UK financial-services firms used AI to address cyberattack risks in 2024.[1]
  • 41% of surveyed UK financial-services firms used AI for internal-process optimisation in 2024.[1]
  • 55% of AI use cases in UK financial services involved some degree of automated decision-making in 2024.[2]
  • 48% of surveyed EU banks used AI for creditworthiness assessment or credit scoring in spring 2025.[3]
  • 20% of surveyed UK financial-services firms used AI to combat money laundering in 2024.[1]

Digital Transformation in the financial services sector (sector benchmark)

  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[4]
  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[4]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[4]
  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[4]
  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[4]

Technology Adoption in the financial services sector (sector benchmark)

  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[5]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[6]
  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[7]
  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[6]
  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[5]

Cloud Computing in the financial services sector (sector benchmark)

  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[8]
  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[9]
  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[10]
  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[9]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[10]

Big Data in the financial services sector (sector benchmark)

  • 43% of financial services firms had adopted customer-data platforms at least partially or were scaling them, based on Capgemini’s 2024 survey.[10]
  • 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[11]
  • 41% of surveyed bank marketers said their bank was already using data analytics to make decisions and achieve goals in 2024.[11]

05 Statistics

Data & Analytics

Governance and usability dominate analytics concerns; across U.S. banking and capital markets, 86% of respondents named data access and usability among top concerns in 2024.

Business intelligence in the finance service industry

  • 54% of financial-services respondents rated data governance influential or embedded in 2024.[12]
  • 55% of financial-services respondents rated data science influential or embedded in 2024.[12]
  • 36% of banking and capital-markets respondents cited improving performance and latency as a reason for multi-cloud adoption.[13]
  • 54% of financial-services respondents rated data interoperability influential or embedded in 2024.[12]
  • 40% of banking and capital-markets respondents cited avoiding vendor lock-in as a reason for multi-cloud adoption.[13]
  • 58% of financial-services respondents rated data investments influential or embedded in 2024.[12]

Data analytics in the finance service industry

  • 15% of bank marketers reported using data yearly for marketing decisions.[11]
  • 26% of bank marketers reported plans to increase data-analytics staffing over the following three years.[11]
  • 11% of bank marketers were very confident in the accuracy of the data they regularly used.[11]
  • 35% of bank marketers overseeing analytics felt they had all necessary resources.[11]
  • 15% of bank marketers reported using data daily for marketing decisions.[11]
  • 86% of banking and capital-markets respondents ranked ease of data access and use among their top concerns.[13]

Data Quality in the financial services sector (sector benchmark)

  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[14]
  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[15]
  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[13]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[15]
  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[14]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[13]

Data Governance in the financial services sector (sector benchmark)

  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[16]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[17]
  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[18]
  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[17]
  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[17]

KPIs in the finance service industry

  • 58% was the average cost-to-income ratio among the A&M35 global banks in the first half of 2024.[19]
  • 1.11% was the return on assets reported by FDIC-insured institutions in the fourth quarter of 2024.[20]
  • 68% of surveyed banks tracked four or more nonfinancial-services-related KPIs.[21]
  • Approximately 52%–53% was the cost-to-income ratio for all European banks in 2025.[3]
  • 94% of surveyed banks tracked at least one nonfinancial-services-related KPI.[21]
  • 9.4% was the annualized return on equity for euro-area banks in the second quarter of 2024.[22]

06 Statistics

Strategy & Growth

Strategic growth themes include regional asset expansion and M&A rebound; global financial-services deal value rose from $282.1 billion in 2024 to $418.9 billion in 2025.

Growth in the finance service industry

  • 7.6% was the growth of Singapore’s insurance-industry assets in 2025, reaching S$493.5 billion.[1]
  • 14.8% was the year-on-year growth of U.S. hedge-fund assets between the third quarters of 2024 and 2025, reaching $13.712 trillion.[23]
  • 4,200 jobs were added annually in Singapore’s financial sector on average from 2021 to 2025.[1]
  • 8.9% was the year-on-year growth of U.S. insurance-company assets between the fourth quarters of 2024 and 2025, reaching $15.070 trillion.[23]
  • 5.3% was the year-on-year growth of U.S. banks and credit-union assets between the fourth quarters of 2024 and 2025, reaching $29.153 trillion.[23]
  • 10.1% was the growth of Singapore assets under management in 2025, reaching S$6.7 trillion.[1]

Differentiation in the finance service industry

  • 32% of financial-services consumers preferred updating an existing account or policy digitally without assistance in 2024.[24]
  • 71% of financial-services consumers believed AI would speed up financial transactions in the Salesforce 2024 survey.[24]
  • 45% of financial-institution professionals were investing in the latest technologies in 2024.[5]
  • 31% of consumers expected artificial intelligence to become standard in financial-services engagement within two years in the Salesforce 2024 survey.[24]
  • 14% of financial-services consumers preferred completing account transfers digitally without assistance in 2024.[24]
  • 44% of financial institutions identified personalization as a primary customer expectation in 2024.[5]

Mergers and acquisitions in the finance service industry

  • 39.3% was the increase in U.S. financial-services M&A deal value in 2024.[18]
  • 13% was the decline in global financial-services M&A deal volume between 2023 and 2024.[25]
  • $17.0 billion was the approximate value of Global Payments’ 2025 acquisition of Worldpay.[26]
  • 5 banking and capital-markets megadeals were announced globally in 2024.[25]
  • 71% was the increase in global financial-services M&A deal value between 2023 and 2024.[25]
  • 5,329 U.S. financial-services M&A deals were announced in 2024.[18]

Strategic partnerships in the finance service industry

  • 60% of traditional-institution executives said fintech partnerships had given or would give access to previously unreached populations.[27]
  • 90% of traditional financial-institution executives had existing partnerships with at least one fintech in the 2024 BCG-GFF survey.[27]
  • 70% of traditional-institution executives selected robust growth projections among their top three partnership-selection criteria.[27]
  • 61% of sponsor banks operated between six and ten embedded-finance partnerships in 2024.[28]
  • 80% of credit unions viewed fintech partnerships as a strong or moderate driver of growth for 2024.[29]
  • 56% of traditional-institution and fintech executives selected technology maturity among their top three partnership challenges.[27]

07 Statistics

People & Workforce

Work design is shifting: 52.5% of workers in U.S. financial activities teleworked in June 2026, while 87% reported remote work helped in 2025.

Hiring in the finance service industry

  • 15% of banking and finance company leaders planned to keep hiring volume steady in 2023.[30]
  • 31% of financial-services firms planned to keep recruiter headcount steady in 2023.[30]
  • 62% of banking and finance company leaders planned to increase hiring volume in 2023.[30]
  • 61% of financial-services talent executives said layoffs in other industries were helping them find qualified talent in 2023.[30]
  • 8% of financial-services firms planned to reduce talent-acquisition headcount in 2023.[30]

Employee retention in the finance service industry

  • 56% of U.S. regional banks reported that talent gaps or shortages had a major effect on achieving goals in 2024.[31]
  • 31% of banks reported 1%–5% annual turnover among leadership and management employees in 2024.[31]
  • 39% of banks reported 1%–5% annual turnover among frontline employees in 2024.[31]
  • 16% of banks reported 11%–20% annual turnover among frontline employees in 2024.[31]
  • 1% of banks reported 0% annual turnover among frontline employees in 2024.[31]

Remote Work in the financial services sector (sector benchmark)

  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[18]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[32]
  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[33]
  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[34]

Hybrid Work in the financial services sector (sector benchmark)

  • 28.7% of U.S. finance and insurance workers were in hybrid work arrangements as of September 24, 2024.[35]
  • 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[36]
  • 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[36]
  • 52% of financial services companies used a structured hybrid model in early 2024, up from 41% in March 2023.[36]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in 2025.[37]

Upskilling in the finance service industry

  • 72% of financial-services employees said the future of finance would be more flexible and automated.[18]
  • 75% of Gen Z financial-services professionals were already using AI to upskill in 2025.[38]
  • 80% of financial-services professionals felt prepared to use new technologies such as AI in 2025.[38]
  • 94% of Lloyds Banking Group colleagues were actively using AI-powered tools in 2026.[39]
  • 61% of financial-services firms planned to upskill or reskill existing employees in response to AI.[25]

Employee Engagement in the financial services sector (sector benchmark)

  • 31% of employees in the United States and Canada were engaged at work in 2025.[37]
  • 12% of employees in Europe were engaged at work in 2025.[37]
  • 16% of employees worldwide were actively disengaged at work in 2025.[37]
  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[37]

DEI in the finance service industry

  • 41.9% of Paycom’s U.S. executive and senior-level officials and managers were female as of December 31, 2024.[40]
  • 49% of JPMorgan Chase’s global workforce was women in 2022.[41]

08 Statistics

Customer & Sales

Digital self-service demand is high, while dissatisfaction appears in channel quality: 71% of global financial-services customers likely use digital self-service instead of calling in 2025.

Customer experience in the finance service industry

  • 80% was the 2025 ACSI satisfaction score for U.S. banks.[42]
  • 73% of global banking customers trusted their bank in 2025.[43]
  • 71% of global financial-services customers were likely to use digital self-service instead of calling in 2025.[44]
  • 34% of global financial-services customers were dissatisfied with omnichannel experience quality in 2025.[44]
  • 88% of U.S. bank customers said customer experience was as important as or more important than products and services in 2024.[45]

Customer retention in the finance service industry

  • 13% of U.S. retail-bank customers in 2024 said they probably or definitely would switch banks within 12 months.[46]
  • Three was the average number of deposit accounts held at different institutions by U.S. retail-bank customers in 2026.[46]
  • 29% of U.S. insurance customers switched insurers in 2025.[46]
  • 67% of U.S. account holders said they were more financially stressed than five years earlier in 2026.[47]
  • 40% of U.S. account holders considered switching institutions because they felt unsupported during a major life event in 2026.[47]

Customer acquisition in the finance service industry

  • 63% of U.S. financial institutions reported high costs for acquiring or processing data in 2025.[48]
  • One-third of U.S. financial institutions planned to significantly expand acquisition efforts and data investments in 2025.[48]
  • 53% of U.S. financial institutions cited increasing competition as a key driver of acquisition efforts in 2025.[48]
  • 68% of U.S. financial institutions measured acquisition-campaign success by return on investment in 2025.[48]
  • 51% of U.S. financial institutions cited limited internal data-analysis expertise as an acquisition roadblock in 2025.[48]

Customer loyalty in the finance service industry

  • 21% of U.S. bank customers received services from a credit union in 2024.[45]
  • 62% of global banking customers said they would purchase more from their bank in 2024.[43]
  • 74% of global banking customers trusted their bank in 2024.[43]
  • 73% of global banking customers engaged with multiple banks beyond their main bank in 2025.[49]
  • 66% of U.S. bank customers received services from a traditional bank in 2024.[45]

Lead generation in the finance service industry

  • 63% of U.S. financial institutions reported that data costs hindered customer-lead generation in 2025.[48]
  • 80% of U.S. financial institutions focused on net-new customer generation in 2025.[48]
  • 63% of U.S. financial institutions using alternative data reported better prospect segmentation and targeting in 2025.[48]
  • 37% of U.S. financial institutions were in early testing or evaluation of alternative data for acquisition campaigns in 2025.[48]
  • 53% of U.S. financial institutions cited competition as a driver of lead-generation efforts in 2025.[48]

09 Statistics

Marketing & Brand

Marketing spend and returns are measured narrowly; the typical U.S. bank marketing-spend range was 0.05%–0.07% of assets in 2022–2024.

Marketing in the finance service industry

  • 0.05%–0.07% of assets was the typical marketing-spend range reported by U.S. banks in 2022–2024.[11]
  • 38% of U.S. bank marketers budgeted for unplanned campaigns in 2024.[11]
  • 37% of U.S. bank marketers had a dedicated budget for digital growth and website enhancement in 2024.[11]
  • 15.2% of U.S. bank marketers planned to budget for artificial intelligence in 2025.[11]
  • 35.8% of U.S. bank advertising budgets were allocated to deposit growth on average in 2024.[11]

Digital marketing in the finance service industry

  • 3.78 was the average return rating for digital advertising among surveyed U.S. banks in 2026.[11]
  • 82.1% of surveyed U.S. banks planned to increase digital-advertising budgets in 2025.[11]
  • 16% of U.S. bank marketers received a budget for deposit-growth initiatives in 2024.[11]
  • 38.1% of surveyed U.S. banks selected content marketing for increased spending in 2026.[11]
  • 3.40 was the average return rating for email marketing among surveyed U.S. banks in 2026.[11]

Branding in the finance service industry

  • 23% of financial-services brand value was associated with the ‘Extend Difference’ objective in 2026.[50]
  • 195% growth increased Nubank’s brand value to $4.0 billion in the 2025 global banking-brand ranking.[51]
  • 15% of financial-services brand value was associated with the ‘Be More Present’ objective in 2026.[50]
  • 32% of financial-services brand value was associated with the ‘Find New Space’ marketing objective in 2026.[50]
  • 12% of financial-services brand value was associated with the ‘Gain Momentum’ objective in 2026.[50]

Social media in the finance service industry

  • 0.61% was the average Facebook follower-growth rate for financial-services profiles in 2025.[52]
  • 4.64% was the highest Instagram engagement rate recorded for financial-services accounts posting 26 updates weekly in 2025.[52]
  • 0.51% was the average LinkedIn follower-growth rate for financial-services profiles in 2025.[52]
  • 3.2% was the average LinkedIn engagement rate for financial-services accounts in March 2025.[52]
  • 1.8% was the average Facebook engagement rate for financial-services accounts in March 2025.[52]

Influencer Marketing in the financial services sector (sector benchmark)

  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[53]
  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[53]
  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[54]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[53]
  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[53]

10 Statistics

Operations & Execution

Payments throughput indicators are central: 342.6 million payments were settled on the U.S. RTP network in 2024.

Process optimization in the finance service industry

  • 936,172 payments was the average daily RTP transaction volume in the United States in 2024.[55]
  • $104.1 million was the average daily value of FedNow transactions processed in the United States in 2024.[23]
  • 342.6 million payments were settled on the U.S. RTP network in 2024.[55]
  • $246.4 billion in payments was settled on the U.S. RTP network in 2024.[55]
  • 55.1% of Techcombank’s 1.9 million new customers were onboarded through digital channels in Vietnam in 2024.[56]

Operational efficiency in the finance service industry

  • 66% was the euro-area banking-sector cost-to-income ratio in 2020.[22]
  • $231.1 million was the U.S. Federal Reserve’s operating expense and imputed cost for FedNow in 2024.[23]
  • 44.10% was Kasikornbank’s cost-to-income ratio in Thailand in 2023.[57]
  • 31.9 billion was the increase in U.S. noncash payment transactions between 2021 and 2024.[23]
  • 44.09% was Kasikornbank’s cost-to-income ratio in Thailand in 2024.[57]

Quality management in the finance service industry

  • 2.26 percentage points was the increase in China’s Postal Savings Bank customer satisfaction rate in 2024.[58]
  • 1.3 billion adults worldwide lacked a financial account in 2024.[59]
  • 5.0 complaints per 1,000 customers per month was HSBC’s Mexico wealth and personal banking complaint rate in 2024.[60]
  • 86% of adults worldwide had a mobile phone in 2024.[59]
  • 79% of adults worldwide had an account at a bank, similar financial institution or mobile-money provider in 2024.[59]

Supply chain in the finance service industry

  • More than 75% of U.S. trade-finance loans were provided by the five largest trade-finance banks in 2024.[23]
  • $57 billion was the value of U.S. banks’ trade-finance claims in the fourth quarter of 2024.[23]
  • 75% or more of adults used Pix in Brazil or SINPE in Costa Rica according to 2024 evidence cited by the World Bank.[61]
  • 60.7% of the increase in Latin American and Caribbean digital-payment transactions per accountholder between 2017 and 2024 was attributable to fast payments.[61]
  • $30 billion was the estimated value of U.S. banks’ trade-finance loans to U.S. firms in the fourth quarter of 2024.[23]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[15]
  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[62]
  • Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[31]
  • Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[15]
  • Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[15]

11 Statistics

Finance & Pricing

Cost transparency matters for cross-border payments: 4.3% was the average global cost of sending a USD 500 remittance in 2024.

Pricing strategy in the finance service industry

  • 4.3% was the average global cost of sending a USD 500 remittance in 2024, unchanged from 2023.[63]
  • 7.7% was the average cost of sending USD 200 remittances from Sub-Saharan Africa in 2024, despite a 0.6 percentage-point annual decline.[63]
  • 6.2% was the average cost of sending USD 200 remittances from South Asia in 2024, making it the lowest-cost sending region reported.[63]
  • 1.8% was the upper end of average receiver-side fees for cross-border payments in 2024, measured as a share of the payment amount globally.[63]
  • 66.4% of person-to-person cross-border payment services provided cost and speed information to users in 2024.[63]

Cost reduction in the finance service industry

  • 32 listed euro-area banks were included in the ECB’s 2026 sample for projected return-on-equity and cost-control analysis.[22]
  • 78.7% of adults had transaction accounts at regulated financial institutions in 2025, an increase of 4.9 percentage points since 2022.[63]
  • 62.9% of payment services that disclosed their costs also disclosed payment speed in 2025, up 7.3 percentage points from 2024.[63]
  • 1.4 percentage points was the expected decline in median profitability for listed euro-area banks by 2026, according to analysts cited by the ECB.[22]
  • 9.4% was the 2024 growth rate of the global non-bank financial intermediation sector, twice the 4.7% growth rate of banking assets.[63]

Profitability in the finance service industry

  • About 10% was the return on equity of euro-area banks in 2025, according to ECB supervisory data.[22]
  • 7.8 percentage points was the average increase in net interest income associated with a 200-basis-point upward yield-curve shift in the fourth quarter of 2023 for 95 euro-area significant institutions.[22]
  • 17% was the share of U.S. noncash payment value represented by checks in 2024, down from 67% in 2000.[23]
  • 74% was the share of U.S. noncash payment value represented by ACH transfers in 2024.[23]
  • 6% was the 2024 growth rate of insurance-corporation assets within the global non-bank financial intermediation sector.[63]

Financial planning in the finance service industry

  • 59.8 million U.S. investment-adviser clients received asset-management services in 2024, up 5.4% year over year.[64]
  • Nearly one-third of UK advice firms were considering offering simplified advice in 2025.[65]
  • 4.1 million retail clients received financial advice from UK firms in 2025.[65]
  • 45.2% of SEC-registered U.S. investment advisers offered financial-planning services in 2024.[64]
  • 8.7 million U.S. investment-adviser clients received non-asset-management services in 2024.[64]

12 Statistics

Product & Service

API and fast-payments access patterns are explicit; 76% of surveyed fast-payment systems were already using APIs in 2025.

Product development in the finance service industry

  • 45% was the share of private-credit lending represented by technology-related lending after its recent surge.[1]
  • 33% of global fintech deals were accounted for collectively by the European Union, United Kingdom and China.[1]
  • 55% of private-credit funds extended loans to technology companies at the end of 2025.[1]
  • 40% of global fintech deals were accounted for by the United States in recent years.[1]
  • 50% was the approximate decline in the fintech-country Herfindahl-Hirschman Index between 2010 and 2017.[1]

Product lifecycle in the finance service industry

  • 24% of fast-payment systems provided direct access to non-bank payment service providers in 2024.[1]
  • January 11, 2027 is the application date for the EBA’s amended retail-banking product-governance guidelines.[3]
  • 6 retail banking product categories are covered by the EBA’s product oversight and governance framework: mortgages, personal loans, deposits, payment accounts, payment services and electronic money.[3]
  • 71% of surveyed fast-payment systems were already using APIs in 2023.[1]
  • 76% of surveyed fast-payment systems were already using APIs in 2025.[1]

After-sales in the finance service industry

  • 18,900 vehicle-loan-or-lease complaints were submitted to the CFPB in the United States in 2024.[66]
  • 207,800 debt-collection complaints were submitted to the CFPB in the United States in 2024.[66]
  • 2,703,400 credit or consumer-reporting complaints were submitted to the CFPB in the United States in 2024.[66]
  • 900 title-loan complaints were submitted to the CFPB in the United States in 2024.[66]
  • 9,500 personal-loan complaints were submitted to the CFPB in the United States in 2024.[66]

Value proposition in the finance service industry

  • 40% of adults in low- and middle-income countries saved in a financial account in 2024.[67]
  • 86% of adults globally owned a mobile phone in 2024.[67]
  • 82% of account owners in low- and middle-income countries made or received a digital payment in 2024.[61]
  • 35% of adults in Sub-Saharan Africa saved formally in 2024.[67]
  • 81% of men globally had a financial account in 2024.[67]

13 Statistics

Sustainability & Ethics

Sustainable finance is sizable: USD 765 billion was the outstanding amount of sustainable bonds issued by the banking sector in 2024.

Sustainability in the finance service industry

  • 350+ banks were members of the Principles for Responsible Banking in 2024, representing 54% of global banking assets.[68]
  • 41% of surveyed banks integrated climate data into their annual reports in 2025.[69]
  • 17% of surveyed banks incorporated climate information into financial reporting in 2025.[69]
  • 14% of surveyed banks published separate climate reports in 2025.[69]
  • 56% of euro-area banks had leading climate and environmental risk-management practices for at least some exposures by the end of 2024.[22]

ESG in the finance service industry

  • USD 765 billion was the outstanding amount of sustainable bonds issued by the banking sector in 2024.[70]
  • USD 104 billion was allocated through green loans in 2024.[70]
  • USD 472 billion was allocated through sustainability-linked loans in 2024.[70]
  • 68% of outstanding sustainable bonds issued by financial institutions came from the banking sector in 2024.[70]
  • 0.7% of listed financial institutions disclosed a positive green-revenue share globally in 2024.[70]

Ethics in the finance service industry

  • 45% of reported non-financial-misconduct incidents at wholesale banks were not upheld between 2021 and 2023.[65]
  • 69% of U.S. banking-industry survey respondents viewed Section 1071 compliance as a high or moderate concern in 2024.[71]
  • Financial-services ethics programs trailed high-impact global programs by 11% in prioritizing third-party compliance and supply-chain oversight in 2025.[72]
  • 1,028 regulated wholesale financial-services firms responded to the FCA’s culture and non-financial-misconduct survey in February 2024.[65]
  • 40% of high-impact financial-services firms regularly assessed ethical culture in 2025.[72]

CSR in the finance service industry

  • USD 11.71 million in charitable contributions and donations was provided through Fulton Bank during 2023–2024.[73]
  • USD 509.1 million was committed by U.S. Bank to community-development financial institutions and other intermediaries in 2024.[74]
  • USD 303 million was invested in community-development projects by Fulton Bank during 2024.[73]
  • USD 3.29 million in closing-cost-assistance grants was distributed by Fulton Bank during 2023–2024.[73]
  • USD 220 million in mortgage loans was provided to low- and moderate-income buyers by Fulton Mortgage Company during 2023–2024.[73]

Circular economy in the finance service industry

  • 46% of surveyed insurers had developed action plans to apply circular-economy principles within their financial activities in 2024.[10]
  • 75% of surveyed banks were financing circular businesses in 2024.[10]
  • 35% of surveyed banks had developed action plans to apply circular-economy principles within their financial activities in 2024.[10]
  • 46% of surveyed insurers were insuring or financing circular businesses in 2024.[10]
  • 35% of surveyed banks had set specific circular-economy targets in 2024.[10]

Carbon footprint in the finance service industry

  • 31% of listed financial institutions globally had externally assured reported greenhouse-gas emissions in 2024.[70]
  • 48% was the decline in the carbon footprint of euro-area banks’ securities portfolios between 2018 and 2024, from 162 to 84 tonnes of CO2 equivalent per million euros.[22]
  • 54% was the decline in the carbon footprint of euro-area banks’ loan portfolios between 2018 and 2023, from 80 to 37 tonnes of CO2 equivalent per million euros.[22]
  • 45% of financed emissions from euro-area banks’ loan portfolios were eliminated between 2018 and 2023, falling from 289 to 157 million tonnes of CO2 equivalent.[22]
  • 39% of insurance companies globally had externally assured greenhouse-gas emissions in 2024.[70]

15 Statistics

Globalization & Expansion

Cross-border growth is measured via credit and lending flows: cross-border bank credit to Latin America and the Caribbean grew 1.2% at the end of 2024.

Globalization in the finance service industry

  • 1.2% was the annual growth rate of cross-border bank credit to Latin America and the Caribbean at the end of 2024.[1]
  • $32 billion was the fourth-quarter increase in cross-border bank credit to Hong Kong SAR in 2024.[1]
  • $47 billion was the fourth-quarter increase in cross-border bank lending to emerging Asia-Pacific in 2024.[1]
  • 3.8% was the year-on-year growth rate of cross-border bank credit to emerging-market and developing economies at the end of 2024.[1]
  • 12% was the annual growth rate of cross-border bank loans to non-bank financial institutions at the end of 2024.[1]

Cultural adaptation in the finance service industry

  • 29% was the female representation in senior-management positions in U.S. financial services in EEOC data for 2007–2015.[83]
  • 67% of global men respondents trusted banks in 2024.[84]
  • 70% of high-income global respondents trusted banks in 2024.[84]
  • 5% was the Asian representation in senior-management positions in U.S. financial services in the latest EEOC data analyzed through 2020.[83]
  • 68% of global respondents aged 18–34 trusted banks in 2024.[84]

Supplier management in the finance service industry

  • 57 external providers of critical functions were used on average by each significant euro-area bank in the 2023 data collection.[15]
  • €3.4 billion was the budget for customer services among significant euro-area banks in the 2023 analysis.[15]
  • €4.5 billion was the budget for other administrative services among significant euro-area banks in the 2023 analysis.[15]
  • 102 significant euro-area banks outsourced non-cloud ICT services as a critical function in the 2023 analysis.[15]
  • €5.4 billion was the budget for non-cloud ICT services among significant euro-area banks in the 2023 analysis.[15]

Stakeholder management in the finance service industry

  • 41% of surveyed financial-services customers said their institutions cared about their financial health while 59% said they were apathetic in the Salesforce 2023 survey.[24]
  • 16% of financial-services chief risk officers cited customers or clients as the source of the greatest risk-management pressure in 2024.[18]
  • 7% of financial-services chief risk officers cited media or public opinion as the source of the greatest risk-management pressure in 2024.[18]
  • 78% of surveyed financial-services customers said their institutions were easy to work with in the Salesforce 2023 survey.[24]
  • 63% of surveyed financial-services customers said their institutions provided information relevant to their financial situation in the Salesforce 2023 survey.[24]

Distribution channels in the finance service industry

  • 26% of consumers expected to use online banking in 2026, according to a 2024 BAI survey.[85]
  • 55% of U.S. bank customers used mobile apps as their primary account-management method in 2024.[86]
  • 8% of U.S. bank customers visited a branch most often to manage their accounts in 2024.[86]
  • 4% of U.S. bank customers used telephone banking most often to manage their accounts in 2024.[86]
  • 27% of consumers expected to use mobile banking in 2026, according to a 2024 BAI survey.[85]

Key questions about the finance service industry

What is the estimated size of the finance service market?
A broad global financial-institutions market estimate put industry revenue at $12.5 trillion in 2021.
How fast is the overall finance service market expected to grow?
The global financial-institutions market was forecast to rise from $12.5 trillion in 2021 to $21.9 trillion by 2030, implying a 6% CAGR.
Which companies lead the finance service industry?
Morgan Stanley leads Gitnux's 2026 finance service ranking with an Overall score of 9.5, with $70.6 billion of 2025 net revenues from investment and wealth-management businesses. BlackRock is the highest-ranked asset manager at 9.4, driven by $14.0 trillion in assets managed at December 31, 2025.
What technology shifts are shaping finance service in 2025–2026?
Institutions report expanding AI use: 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.
How concentrated is investment banking among major firms?
Global investment banking is concentrated among large U.S. institutions: JPMorgan, Goldman Sachs, Morgan Stanley and BofA Securities together held nearly 30% of global investment-banking revenue in 2025.
How large was 2025 financial-services M&A activity, and did it rebound?
Disclosed sector M&A reached $418.9 billion in 2025, rising from $282.1 billion in 2024.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Finance Service Industry Statistics. Gitnux. https://gitnux.org/finance-service-industry-statistics
MLA
Samuel Norberg. "Finance Service Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/finance-service-industry-statistics.
Chicago
Samuel Norberg. 2026. "Finance Service Industry Statistics." Gitnux. https://gitnux.org/finance-service-industry-statistics.

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