Forget what you think you know about Facebook, because when we dissect the staggering data on its three billion users, we uncover a platform where a 29-year-old man is statistically the most common user, yet where women dominate in countries like Brazil and the UK, and where users over 65 are its fastest-growing age group in America.
Key Takeaways
- In 2024, 58.2% of Facebook's global ad audience were male.
- Women made up 41.8% of Facebook's global ad audience in 2024.
- The largest age group on Facebook in 2024 was 25-34 years old, comprising 31.1% of users.
- Facebook reached 3.065 billion monthly active users in Q4 2023.
- By March 2024, Facebook had 3.05 billion MAUs.
- Facebook's daily active users hit 2.11 billion in Q1 2024.
- Facebook users spend an average of 31 minutes per day on the platform in 2024.
- Globally, 69.3% of Facebook users access via mobile devices daily in 2024.
- Average session duration on Facebook is 10.5 minutes in 2023 data.
- Users like an average of 9 posts per day on Facebook in 2023.
- Daily comments per Facebook user average 2.1 in 2024.
- Shares per user per day on Facebook: 0.8 on average in 2023.
- Facebook's advertising audience reached 2.11 billion in Q1 2024.
- Ad impressions on Facebook: 13.8 trillion in Q2 2024.
- Average CPC on Facebook ads: $0.97 globally in 2024.
Facebook attracts over three billion users monthly, who are mostly adults and increasingly engage via mobile.
Advertising Metrics
- Facebook's advertising audience reached 2.11 billion in Q1 2024.
- Ad impressions on Facebook: 13.8 trillion in Q2 2024.
- Average CPC on Facebook ads: $0.97 globally in 2024.
- Facebook ad CTR averaged 0.89% in 2023 benchmarks.
- 93.79% of Facebook advertisers target mobile users in 2024.
- Facebook generated $48.39 billion in ad revenue Q4 2023.
- Ad revenue per user on Facebook: $11.03 annually in 2023.
- 70% of Facebook ad clicks from mobile in 2024 data.
- Video ads on Facebook have 10% higher CTR than images.
- Carousel ads achieve 1.2% average CTR in 2024.
- Facebook Shops used by 1.2 million businesses in 2024.
- ARPU from ads: $40.12 in US & Canada Q2 2024.
- Asia-Pacific ad ARPU: $8.15 in Q2 2024 on Facebook.
- Europe ad ARPU: $21.44 for Facebook Q2 2024.
- 25-34 age group has highest Facebook ad ROI at 2.74x.
- Facebook conversion rate average: 1.11% for ads in 2023.
- Retargeting ads on Facebook yield 70% more conversions.
- 91% of B2C marketers use Facebook for paid social ads.
- Ad spend on Facebook reached $84.2 billion in 2023.
- CPM on Facebook ads averaged $7.19 in 2023.
- Dynamic ads performance: 20% higher ROAS than standard.
- Lead gen ads on Facebook: 15% conversion lift in 2024.
- 66% of users come to Facebook to discover products.
- Messenger ads click-through rate: 1.21% average.
- Instagram-Facebook ad synergy boosts ROAS by 23%.
- Facebook ad frequency cap optimal at 2-3 per week.
- 2.11 billion people potentially reachable via Facebook ads daily.
Advertising Metrics Interpretation
Facebook has convinced two billion people to scroll past trillions of ads for less than a dollar a click, proving that while attention may be cheap, the sheer scale of our collective distraction is priceless.
Advertising Metrics, source url: https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
- Cost per lead via Facebook ads: $13.57 average in 2024., category: Advertising Metrics
Advertising Metrics, source url: https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks Interpretation
The universe is telling you that for just $13.57, Facebook will gladly introduce you to someone who might, someday, consider possibly becoming a customer.
Demographics
- In 2024, 58.2% of Facebook's global ad audience were male.
- Women made up 41.8% of Facebook's global ad audience in 2024.
- The largest age group on Facebook in 2024 was 25-34 years old, comprising 31.1% of users.
- Facebook users aged 18-24 represented 22.5% of the platform's users in 2024.
- Users aged 35-44 accounted for 18.8% of Facebook's audience in 2024.
- In 2024, 68.5% of Facebook users were aged 25 and above globally.
- The median age of Facebook users worldwide in 2024 was 29 years.
- In the United States, 69% of adults used Facebook as of 2023.
- Globally, Facebook's largest user base by age is 18-24 at 24.5% in early 2024.
- Female users aged 25-34 make up 12.3% of Facebook's total ad reach in 2024.
- Male users aged 25-34 constitute 13.4% of Facebook's ad audience in 2024.
- In India, 55% of Facebook users are under 25 years old as of 2023.
- US Facebook users aged 65+ increased to 24% penetration in 2023.
- Globally, 10.5% of Facebook users are aged 55-64 in 2024.
- 4.2% of Facebook users worldwide are 65+ in 2024.
- In Brazil, 52% of Facebook users are female as of 2023.
- Indonesia's Facebook users are 49% female and 51% male in 2024.
- Philippines Facebook demographics show 54% female users in 2024.
- In the UK, 56% of Facebook users are female per 2023 data.
- Mexico's Facebook user base is 48% female as of 2023.
- Vietnam has 46% female Facebook users in 2024 reports.
- Turkey's Facebook audience is 42% female in 2024.
- Bangladesh Facebook users: 23% female, 77% male in 2024.
- Thailand's split is 50% female Facebook users in 2024.
- Egypt Facebook: 35% female users as of 2023.
- Nigeria's Facebook users are 40% female in 2024.
- Pakistan: 22% female vs 78% male Facebook users in 2024.
- Global Facebook users aged 13-17: 5.8% in 2024.
- In 2023, 32.1% of US Facebook users were 30-49 years old.
- Worldwide, Facebook's 18-24 female users: 10.2% of total in 2024.
Demographics Interpretation
If you're looking for a platform where your dad can share a minion meme with a slightly higher male-to-female ratio of slightly mature young adults, then Facebook, with its median user aged 29, is still the surprisingly dominant digital town square.
Engagement Metrics
- Users like an average of 9 posts per day on Facebook in 2023.
- Daily comments per Facebook user average 2.1 in 2024.
- Shares per user per day on Facebook: 0.8 on average in 2023.
- 2.5 billion photos are shared daily on Facebook in 2024.
- Facebook posts reach 350 million likes daily globally.
- Average engagement rate for Facebook posts: 0.11% in 2024.
- Video posts see 59% more engagement than photos in 2024.
- 80% of Facebook engagement occurs within 18 hours of posting.
- Groups on Facebook have 1.8 billion monthly active users in 2024.
- Messenger users: 1 billion monthly actives engaging daily in 2024.
- Facebook Live broadcasts average 3.5 billion minutes viewed daily.
- Reaction usage: 300 million daily reactions excluding likes in 2023.
- 74% of users use Facebook to connect with family and friends.
- News consumption via Facebook: 48% of users in 2023 US survey.
- Event RSVPs on Facebook exceed 100 million monthly in 2024.
- 90 million businesses use Facebook Pages for engagement in 2024.
- Average comments per post for brands: 1.5 in 2024 benchmarks.
- Shares boost post reach by 67% on Facebook in 2023 data.
- Polls on Facebook see 20% higher engagement than text posts.
- US users discuss brands 25% more on Facebook than other platforms.
- Global emoji usage in Facebook comments: 60 billion per day in 2023.
- Facebook Reels engagement grew 25% YoY in Q1 2024.
- Stories swipe-ups average 15% engagement rate for brands.
- Group posts receive 2x more comments than page posts.
- 53% of users engage with video content most on Facebook.
- Live video comments per viewer: 10x higher than regular videos.
- Friend requests accepted: 1 in 7 sent requests in 2023 data.
- Page likes average 0.07% engagement rate in 2024.
- User-generated content gets 28% higher engagement.
- Facebook's algorithm favors posts with 50+ interactions early.
- 1.3 trillion+ total likes on Facebook posts historically.
Engagement Metrics Interpretation
Facebook is a vast digital town square where billions speak mostly in photos and emojis, shouting into a lively but deafening crowd where the average conversation is a fleeting double-tap, proving we're all desperate to connect even if we're mostly just passing by.
Usage Patterns
- Facebook users spend an average of 31 minutes per day on the platform in 2024.
- Globally, 69.3% of Facebook users access via mobile devices daily in 2024.
- Average session duration on Facebook is 10.5 minutes in 2023 data.
- 65% of Facebook page followers engage with content monthly in 2024.
- Users check Facebook 8 times per day on average in 2024.
- 54.8% of Facebook users log in multiple times daily in 2023.
- Average time spent on Facebook per mobile session: 12 minutes in 2024.
- 68% of US adults use Facebook daily or several times a week per 2023 Pew.
- Globally, Facebook app sessions average 3.2 per day per user in 2024.
- 47% of Facebook users access the platform 5+ times daily in 2023.
- Peak usage time on Facebook is 9 AM to 1 PM weekdays globally.
- Weekend Facebook usage peaks at 1 PM to 3 PM in 2024 data.
- 73% of Facebook users prefer mobile app over desktop in 2024.
- Average daily time on Facebook in US: 30.9 minutes in 2023.
- India Facebook users average 28 minutes daily in 2024.
- Brazil: 34 minutes average daily Facebook time in 2024.
- Philippines users spend 3h 53m daily on social media including Facebook in 2024.
- 82% of Facebook's usage comes from mobile devices in 2024.
- Facebook Stories reach 500 million daily users in 2024.
- Average opens of Facebook app: 14 times per day in 2023.
- 61% of users visit Facebook first thing in the morning in 2023 survey.
- Nighttime usage (8 PM - midnight) accounts for 25% of daily sessions.
- Facebook video views reached 8 billion daily in 2023.
- Users aged 18-24 spend 38 minutes daily on Facebook in 2024.
- 55-64 year olds average 22 minutes daily on Facebook in 2024.
- Facebook users average 500 friends per profile in 2024.
- 29% of Facebook users log in 10+ times daily per 2023 data.
- Global average daily usage time on Facebook: 34 minutes 6 seconds in 2024.
Usage Patterns Interpretation
Facebook is less a daily destination and more a recurring, compulsive pitstop where humanity’s average member drops in eight times for ten-minute slices of their day, proving the platform is not a place you visit, but a habit you feed in fleeting moments between everything else.
User Base Size
- Facebook reached 3.065 billion monthly active users in Q4 2023.
- By March 2024, Facebook had 3.05 billion MAUs.
- Facebook's daily active users hit 2.11 billion in Q1 2024.
- Global Facebook users grew 7% year-over-year to 3.065B in Q4 2023.
- In 2024, Facebook had over 3 billion monthly active users.
- Facebook's user base exceeded 10 billion accounts cumulatively by 2023.
- As of 2024, Facebook boasts 3.07 billion MAUs per Statista.
- India has 362.9 million Facebook users in early 2024.
- United States Facebook users: 193.8 million in 2024.
- Indonesia: 119.0 million Facebook users in 2024.
- Brazil: 108.2 million Facebook users as of 2024.
- Mexico: 90.3 million Facebook users in 2024.
- Philippines: 87.7 million Facebook users in 2024.
- Vietnam: 70.5 million Facebook users early 2024.
- Bangladesh: 55.2 million Facebook users in 2024.
- Thailand: 50.6 million Facebook users 2024.
- Japan: 44.8 million Facebook users as of 2024.
- Turkey: 44.0 million Facebook users in 2024.
- Egypt: 43.9 million Facebook users 2024.
- Colombia: 41.4 million Facebook users early 2024.
- Germany: 33.3 million Facebook users in 2024.
- Taiwan: 32.5 million Facebook users 2024.
- France: 32.1 million Facebook users as of 2024.
- UK: 31.7 million Facebook users in 2024.
- Argentina: 31.4 million Facebook users 2024.
- Pakistan: 30.4 million Facebook users early 2024.
- Facebook's ad reach was 3.04 billion in early 2024.
- Average Facebook DAUs per user per month: 28.5 days in Q1 2024.
- Facebook users numbered 2.96 billion MAUs in Q4 2022.
- Facebook had 2.11 billion DAUs in Q4 2023.
- In Q1 2024, Facebook DAUs grew 7% YoY to 2.11B.
- Facebook's global monthly active users stood at 3.24 billion in Q2 2024.
- Daily active people across Meta apps: 3.27 billion in Q2 2024.
User Base Size Interpretation
With nearly half the world's population logging in monthly, Facebook remains the digital town square everyone complains about but can't seem to leave.
Sources & References
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