Gitnux/Report 2026

Event Technology Industry Statistics

Event technology spending is projected to reach $19.2 billion in 2026, up from $16.6 billion in 2025, signaling a shift from experimentation to scale. At the same time, rising enterprise adoption and tighter performance expectations are reshaping what planners buy and how platforms are measured.
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November 11, 2026Updated
Event Technology Industry Statistics
Elif DemirciWritten by Elif Demirci·Edited by Maya Johansson·Fact-checked by Astrid Bergmann
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The event technology industry at a glance

Event technology is a fast-growing, software-led industry: the global event management software market was estimated at $16.0 billion in 2025 and is forecast to reach $39.6 billion by 2033.

$16.0B[23]
Market size, 2025
11.5%[23]
Forecast CAGR, 2026–2033
45.0%[23]
North America share, 2025
270M[22]
Tickets processed, 2024
Market size
The global event management software market was valued at $16.0 billion in 2025. Grand View Research projects the market to reach $18.4 billion in 2026 and $39.6 billion by 2033.[23]
Forecast & CAGR
The market is forecast to grow at a compound annual growth rate of 11.5% from 2026 to 2033. The forecast reflects continued adoption of cloud-based registration, marketing, analytics, mobile-app and hybrid-event tools.[23]
Market share & regions
North America held the largest regional share, at 45.0% of global event management software revenue in 2025. Cvent’s 2025 European planner report also found that 24% of planners were sourcing destinations in North America, up from 15% in the prior report.[23][12]
Segmentation
The market is segmented by component into software and services; by deployment into cloud-based and on-premise; by enterprise size; by application, including event organizers and planners and corporate users; and by region. Event technology use spans registration, mobile apps, analytics, exhibitor and sponsor management, scheduling, speaker management, livestreaming and onsite check-in.[23]
Key players & concentration
The competitive landscape includes broad event-management platforms such as Cvent and Eventbrite, specialist webinar and virtual-event providers such as ON24, and numerous registration, venue-sourcing, production and engagement vendors. No reliable public source reviewed disclosed a consolidated market share or concentration ratio for the overall event technology industry.[12][22][62]
Pricing
Pricing is typically subscription-, usage- or transaction-based, depending on the product. Eventbrite reported $3.2 billion in gross ticket sales and 270 million tickets in 2024, while its Q3 2025 investor presentation reported net revenue per ticket of $3.76.[22][49]
Trends, drivers & challenges
AI-assisted sourcing, personalization, automation and analytics are major growth themes. In Cvent’s 2026 planner research, 48% of planners used generative AI tools, while 57% frequently used event technology vendors; rising costs, tighter budgets and venue staffing shortages remain key constraints.[11][12]
Consumer behavior & competition
Eventbrite creators hosted nearly 5 million free and paid events and issued 270 million tickets in 2024, showing the scale of digital discovery and self-service ticketing. Among event planners surveyed in 2024, registration was the most-used technology at 41%, followed by mobile event apps and data analysis at 33% each.[22]
M&A
M&A has focused on building integrated event operating systems and adding AI, webinar, virtual-event and production capabilities. Cvent acquired Splash in September 2024, while LASSO acquired run-of-show and teleprompter software provider Shoflo in 2025; industry reporting also identified Cvent’s acquisition of Goldcast and Bending Spoons’ acquisition of Eventbrite as major 2025 transactions.[12][63][24]
Regulation
In the United States, the FTC’s Rule on Unfair or Deceptive Fees took effect on May 12, 2025 and requires live-event ticket sellers to disclose mandatory fees in the upfront total price. Event registration and ticketing platforms must also account for accessibility requirements; ADA guidance identifies inaccessible event registration forms as a barrier to equal access.[64][65]
Latest news
The latest developments reviewed in 2026 include greater use of generative AI in sourcing and event operations, continuing consolidation among event platforms, and increased reliance on specialist event technology vendors. Cvent’s 2026 global planner research found that 57% of planners frequently use event technology vendors and 95% use onsite event-support vendors.[12]

02 Ranking

Top 10 Companies in the Event Technology Industry

The leading companies in the event technology industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Cvent stands out for enterprise event management and registration scale, with more than 8 million events managed on its platform, whereas Live Nation Entertainment stands out for ticketing throughput, with Ticketmaster distributing 646 million tickets through its systems in 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in event management suites

    Cvent

    US

    Ranked #1 · 9.3 · Event management suites

    Why we picked it: Enterprise event management and registration scale is reflected in its platform usage of more than 8 million events.

    See in ranking ↓Visit cvent.com ↗

  2. Leader in ticketing platforms

    Live Nation Entertainment

    US

    Ranked #2 · 9.0 · Ticketing platforms

    Why we picked it: Global ticketing throughput is visible in 646 million tickets distributed through its systems in 2025.

    See in ranking ↓Visit livenationentertainment.com ↗

  3. Leader in event experience platforms

    Bizzabo

    US

    Ranked #3 · 8.9 · Event experience platforms

    Why we picked it: B2B event experience and management is evidenced by its reported support for more than 87,000 events.

    See in ranking ↓Visit bizzabo.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the event technology industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Cvent

Event management suites · US

9.3
2

Live Nation Entertainment

Ticketing platforms · US

9.0
3

Bizzabo

Event experience platforms · US

8.9
4

CTS EVENTIM

Ticketing platforms · DE

8.9
5

RainFocus

Event marketing platforms · US

8.8
6

Swapcard

Trade show software · FR

8.6
7

Whova

Event management suites · US

8.4
8

Stova

Event management suites · US

8.1
9

vFairs

Virtual and webcasting · US

8.1
10

Brandlive

Virtual and webcasting · US

8.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Elif Demirci. (2026, February 13). Top 10 companies in the event technology industry. In Event Technology Industry Statistics. Gitnux. https://gitnux.org/event-technology-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Event AI relies on third-party foundation models: 64 of 85 event-AI products profiled used them, while only six trained their own. Adoption sentiment stays high, with 72% of surveyed event professionals saying AI is valuable or essential in 2026.

AI in the event technology industry

  • 64 of 85 event-AI products profiled relied on third-party foundation models, while only six suppliers described models they trained themselves.[1]
  • 72% of surveyed event professionals considered AI valuable or essential to event delivery in 2026.[2]
  • 26% of surveyed event professionals reported that they were not using AI in 2026.[2]
  • 20% of AI usage among surveyed events-industry respondents involved ChatGPT, making it the most widely used AI tool in the study.[1]

Automation in the event technology industry

  • 63% of planners expected RFP responses within four days for events with one to 50 attendees in North America in 2026.[3]
  • 14% of event planners were using or planning to incorporate robotic process automation in their events in 2024.[4]
  • 28% of event planners were using or planning to incorporate workflow automation in their events in 2024.[4]
  • 61% of North American planners used online RFP tools for most or all meetings in 2026, reflecting automation in venue-sourcing workflows.[3]
  • 51% of Latin American planners used digital RFP tools for most or all meetings in 2026.[3]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[5]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[6]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[6]
  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[6]
  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[6]

Technology Adoption in the software and IT services sector (sector benchmark)

  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[6]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[5]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[5]
  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[5]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[7]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[7]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[7]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[7]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[7]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[7]

Big Data in the software and IT services sector (sector benchmark)

  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[8]
  • 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[8]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[8]
  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[8]

Blockchain in the event technology industry

  • 9% of early-adopter event planners were using or planning to incorporate NFTs in their events in 2024.[4]
  • 10% of event planners were using or planning to incorporate NFTs in their events in 2024.[4]

05 Statistics

Data & Analytics

Event data workflows remain uneven: 75% of event teams still used spreadsheets and manual tracking for event data and engagement metrics in 2025. Only about 4% of respondents used attendee data and metrics for event improvement annually in 2024.

Business intelligence in the event technology industry

  • 46% of event and marketing leaders said AI created greatest value through pre-event marketing strategy, 2026, global.[9]
  • 36% of event and marketing leaders consistently captured and integrated data across all their events, 2026, global.[9]
  • 27% of planners used event data and analytics technology, 2024, global.[10]
  • 25% of EMEA planners used event data and analytics technology, 2025, EMEA.[11]
  • 52% of respondents expressed interest in event analytics and data-collection technologies, 2023, global.[12]
  • 44% of event and marketing leaders said AI created greatest value through data analysis, 2026, global.[9]

Data analytics in the event technology industry

  • 75% of event teams still used spreadsheets and manual tracking for event data and engagement metrics, 2025, global.[12]
  • Only about 4% of respondents used attendee data and metrics for event improvement annually, 2024, global.[13]
  • 67.4% of respondents analyzed event data and made at least some changes after each event, 2024, global.[13]
  • 79% of event teams used multiple platforms for event data, 2025, global.[12]
  • 11.6% of respondents analyzed event data as needed, 2024, global.[13]
  • Nearly 52% of respondents presented event data and metrics to stakeholders after each event, 2024, global.[13]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[14]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[14]
  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[14]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[15]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[14]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[14]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[16]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[17]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[18]
  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[16]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[16]
  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[17]

KPIs in the event technology industry

  • 70% of B2B event organizers reported difficulty proving event ROI, 2024, global.[19]
  • 50% of event professionals tracked pipeline or lead generation in ROI metrics, 2025, global.[12]
  • 83% of event and marketing teams said scrutiny of measurable event returns had increased, 2026, global.[12]
  • 55% of event professionals tracked social-media engagement in ROI metrics, 2025, global.[12]
  • 90% of event professionals tracking ROI used registration and attendance as metrics, 2025, global.[12]
  • Only 36% of meeting professionals used data and ROI-measurement tools to track and prove event success, 2026, global.[12]

06 Statistics

Strategy & Growth

Growth expectations are strong as the event software market scales from $16.0B in 2025 to a projected $18.4B in 2026 and $39.6B by 2033. Consolidation also continues through acquisitions that add AI and virtual-event capabilities.

Growth in the event technology industry

  • The global event-management-software market was estimated at $16.4 billion in 2025.[20]
  • The global event-management-software market is forecast to grow at a 17% CAGR from 2024 to 2029.[21]
  • Encore reported nearly 88% growth in average revenue per event between 2019 and 2025.[22]
  • The global event-management market was valued at $1,160.4 billion in 2024.[23]
  • The global event-management market is projected to grow at a 6.7% CAGR from 2025 to 2033.[23]
  • The global event-management market is forecast to reach $2,089.6 billion by 2033.[23]

Differentiation in the event technology industry

  • Kaltura’s technology supported major global television initiatives in 2024.[22]
  • Cvent reported more than 34,000 customers in 2026 as a scale indicator for its event-technology platform.[12]
  • Kaltura’s event-technology-platform rating on Gartner Peer Insights was 4.2 out of 5 as of January 29, 2025.[22]
  • 63% of surveyed event professionals emphasized engagement tools as important for future event strategies.[23]
  • Kaltura’s meeting-solutions rating on Gartner Peer Insights was 4.5 out of 5 as of January 29, 2025.[22]
  • Splash served more than 60 Fortune 1000 companies before its acquisition by Cvent in 2024.[12]

Mergers and acquisitions in the event technology industry

  • Cvent acquired automated appointment-scheduling platform Jifflenow and lead-capture tool iCapture in January 2024.[24]
  • RainFocus acquired event-technology and data-analytics firm WebEvents Global in September 2024.[24]
  • Grip acquired the event-management system of Connectiv Holdings in July 2024.[24]
  • Duetto acquired Germany-based MiceRate, a provider of dynamic pricing and online booking tools for meetings and event spaces, in February 2024.[24]
  • Hyperspace acquired Finland-based virtual-meeting startup Glue in 2024.[24]
  • Groupize acquired venue-and-vendor marketplace The Vendry in July 2024.[24]

Strategic partnerships in the event technology industry

  • Cvent’s acquisition of Splash added more than 500 event-marketing customers to the Cvent ecosystem in 2024.[12]
  • Encore maintained direct contracts with individual venues in 2025.[22]
  • Lineup Ninja launched an integration with community-marketing platform Gleanin in 2024.[24]
  • Encore held preferred-contract status for on-site event-production services across approximately 2,200 venues globally in 2025.[22]
  • Encore maintained multi-year master-service agreements with leading hotel chains in 2025.[22]
  • impact.com’s 2024 Partnerships Experience event brought together brands, publishers, creators, agencies and other industry partners in New York, London and Sydney.[25]

07 Statistics

People & Workforce

Workforce participation stays geographically concentrated and increasingly flexible: 87% of respondents in the entertainment and event-technology workforce survey were based in the UK in 2024. Remote work patterns in software and IT show 34.8% remote in 2026 in the Stack Overflow Developer Survey.

Hiring in the event technology industry

  • 87% of respondents in the entertainment and event-technology workforce survey were based in the UK, 7% in the EU and 6% elsewhere in 2024.[26]
  • 32% of respondents in the entertainment and event-technology workforce survey were freelancers or independent professionals in 2024.[26]
  • Almost 40% of incentives and events-industry employers said they considered DEI implications in all hiring decisions.[27]
  • 17% of incentives and events-industry employers said they actively sought diverse candidates when hiring.[27]

Employee retention in the event technology industry

  • The companies represented in PLASA’s entertainment and event-technology workforce survey employed approximately 12,000 people in 2024.[26]
  • 32% of respondents in the entertainment and event-technology workforce survey were freelancers or independent professionals in 2024, indicating a substantial non-permanent workforce.[26]

Remote Work in the software and IT services sector (sector benchmark)

  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[28]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[28]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[28]
  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[29]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[29]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[30]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[28]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[31]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[30]
  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[28]

Upskilling in the event technology industry

  • The companies represented in PLASA’s 2024 workforce survey employed approximately 12,000 people, and the report identified growing concern about skills shortages.[26]
  • 198 industry professionals participated in PLASA’s 2024 survey of skills in the entertainment and event-technology sector.[26]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[28]
  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[30]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[28]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[29]
  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[30]

DEI in the event technology industry

  • 15% of senior-management respondents in the global events-industry DEI study identified as Black.[32]
  • 61% of surveyed event professionals identified as White in the Events Industry Council’s global DEI study conducted from September 2021 to January 2022.[32]
  • 83% of respondents in the global events-industry DEI study were employed event professionals.[32]
  • More than 75% of respondents in the global events-industry DEI study identified as female.[32]
  • 61% of female respondents in the global events-industry DEI study occupied senior-management or board job grades.[32]

Change Management in the software and IT services sector (sector benchmark)

  • 42% of SAP change-management respondents cited inability to scale change management to business needs as a challenge in 2025.[33]
  • 44% of SAP change-management respondents identified requirements gathering as a challenge in 2025.[33]

08 Statistics

Customer & Sales

Buyers keep connecting ticketing and discovery to event growth: Eventbrite issued 270 million tickets in 2024. Event technology vendor engagement is broad, with 94% of planners working with event technology vendors to plan meetings and events in 2026.

Customer experience in the event technology industry

  • 28% of event attendees sought immersive technologies such as augmented reality and virtual reality at events, according to Eventbrite survey data from 2023.[34]
  • 64% of event attendees preferred hands-on or immersive experiences at their most important in-person event in 2024, compared with 45% of organizers who ranked them highly, in the United States.[35]
  • 52% of event organizers considered using new technologies such as augmented reality, virtual reality or an event app to augment the experience extremely important, according to 2023 survey data.[34]
  • 35% of planners used mobile apps for meetings and events in the EMEA region in 2025, while 28% used networking and attendee-engagement technology.[11]
  • 40% of IT decision-makers said an opportunity for demonstrations or hands-on experience motivated them to attend an event in 2024.[36]

Customer acquisition in the event technology industry

  • 92% of respondents said they would attend more in-person events in 2024 than in 2023, indicating increased opportunity for event organizers to acquire attendees.[37]
  • 41% of planners sourced meetings through supplier networks such as Cvent in 2025, according to Cvent survey data.[12]
  • 94% of planners worked with event technology vendors to plan meetings and events in 2026, indicating broad buyer engagement with event-tech suppliers.[3]
  • 70% of planners expected in-person meetings and events to increase by up to 20% in 2026, expanding the potential market for event technology suppliers.[3]
  • 82% of planners worked with event technology teams to organize their events in 2025, according to Cvent survey data.[12]

Customer loyalty in the event technology industry

  • Attendees who searched for events on Eventbrite more often or attended to support a specific organizer or venue were willing to travel farther, according to 2022 research.[34]
  • 80% of respondents identified in-person events as the most trusted channel in an integrated marketing plan in 2024, supporting event-led relationship building.[37]

Lead generation in the event technology industry

  • 31% of event teams used revenue attribution as an event ROI metric in 2025.[12]
  • 19% of event teams used cost per acquisition as an event ROI metric in 2025.[12]
  • 50% of event professionals tracked pipeline or lead generation in their event ROI metrics in 2025.[12]
  • B2B virtual events averaged a 14.2% conversion rate from created lead to closed-won opportunity during the first half of 2025.[12]
  • In-person B2B events produced a 5.50% average conversion rate from lead creation to qualified lead stage in 2025.[12]

09 Statistics

Marketing & Brand

Event-led marketing stays a budget priority, with 55% of marketers expecting at least 20% of the marketing budget to go toward events in 2025. AI use is material for marketing, with 62.4% of event professionals using AI for event marketing in 2026.

Marketing in the event technology industry

  • 41% of technology marketers ranked industry or publisher events as a lead-generation priority in 2025.[38]
  • 26% of B2B marketers spent 11% to 30% of their marketing budget on events in 2026.[12]
  • 69% of marketers said their companies planned to increase total marketing budgets in 2025, while 55% expected at least 20% of the budget to go toward events.[12]
  • Event marketers planned an average of 29 events in 2024, compared with 14 events in 2023.[12]
  • 13% of B2B marketers spent 31% to 50% of their marketing budget on events in 2026.[12]

Digital marketing in the event technology industry

  • 32% of planners used event marketing and promotion technology in the EMEA region in 2025.[11]
  • 62.4% of event professionals used artificial intelligence for event marketing in 2026, according to a global EventsAir survey.[2]
  • 22% of event attendees sought livestreaming as an event technology feature, according to Eventbrite survey data from 2023.[34]
  • 25% of planners used generative artificial-intelligence tools for meetings and events in the EMEA region in 2025.[11]
  • 25% of planners used event data and analytics technology in the EMEA region in 2025.[11]

Branding in the event technology industry

  • 75% of event organizers said immersive experiences that let attendees disconnect were important in 2026, according to G2’s event-industry research.[39]
  • 87% of respondents identified discovering new products, solutions and partners as the leading factor influencing event attendance in 2024, supporting brand discovery.[37]
  • 80% of respondents said in-person events were the most trusted marketing channel in 2024, making live events a significant brand-trust vehicle.[37]

Social media in the event technology industry

  • 55% of event professionals tracked social-media engagement in their event ROI metrics in 2025.[12]
  • 13% of event organizers reported using social-media advertising as a lead-generation priority in 2025 technology-marketing benchmarks.[38]
  • Social media was identified as a core event-marketing channel in the 2025 Fuse and Bear industry survey, although pre-event use was described as a missed opportunity.[40]
  • 9% of technology marketers ranked social-media posts among their lead-generation priorities in 2025.[38]
  • Eventbrite’s 2025 organizer report identified embracing TikTok as a non-negotiable trend for event organizers, based on a 2024 survey of organizers and attendees in the United States, United Kingdom, Ireland, Australia and New Zealand.[34]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[41]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[42]
  • Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[43]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[41]
  • Across B2B companies, 58% of marketing teams reported using an always-on influencer marketing approach in the 2025 B2B Influencer Marketing Report.[42]

10 Statistics

Operations & Execution

Operational friction drives automation demand: 72% of event companies reported system inefficiencies in 2025. AI use cases are being scoped for execution, with 75% of venue and event organizations wanting AI to automate data entry and administrative work in 2026.

Process optimization in the event technology industry

  • 75% of venue and event organizations wanted AI to automate data entry and administrative work in 2026.[44]
  • 72% of event companies reported system inefficiencies in 2025, indicating fragmented processes across their event technology stack.[45]
  • 33% of same-company respondents gave different answers about where their events were produced, highlighting process and data-alignment problems in 2025.[45]
  • 84% of venue and event professionals expected AI to have a moderate-to-major industry impact in 2026, supporting process-automation initiatives.[3]
  • 79% of event teams used multiple platforms for event data in 2025, making unified process management more difficult.[12]

Operational efficiency in the event technology industry

  • 9% of venue and event organizations were actively evaluating, piloting or scaling AI for monitoring operations in 2026.[44]
  • 62% of venue and event organizations wanted AI-generated operational insights for staffing, scheduling and event readiness in 2026.[44]
  • 48% of venue and event professionals cited poor real-time operational awareness as a key AI performance gap in 2026.[44]
  • 16% of venue and event organizations were actively evaluating, piloting or scaling AI for staffing and resource workflows in 2026.[44]
  • 29% of venue and event professionals identified post-event reporting and reconciliation as the operational burden they would eliminate first in 2026.[44]

Quality management in the event technology industry

  • 84% of event professionals said technology had a positive impact on event success in 2022.[46]
  • 90% of event professionals tracking ROI used registration and attendance as measurement metrics in 2025.[12]
  • 38.90% of event professionals used collected event data to personalize event experiences in 2022.[46]
  • 57.2% of event professionals did not use event-management tools to create and deliver reports in 2022.[46]
  • 71.35% of event professionals used collected event data for analytics supporting event planning in 2022.[46]

Supply chain in the event technology industry

  • 40% of event planners used AI to compare venue bids in 2026.[3]
  • 21% of event planners said venues most needed to improve their answers to custom questions in 2026.[3]
  • 20% of event planners said venues needed to improve proposal customization in 2026.[3]
  • 43% of event planners used AI to search for and select venues in 2026.[3]
  • 75% of event planners used AI in venue sourcing in 2026.[3]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[7]
  • Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[47]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[47]
  • Across European organizations, 35% planned to increase their use of nearshore outsourcing in the 2024/2025 sourcing study.[48]
  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[47]

11 Statistics

Finance & Pricing

Ticketing economics remain shaped by pricing and take-rate structures: Eventbrite reported 9.9% revenue take rate in 2024 and $325.1 million net revenue in 2024. Spend and stack duplication concerns show up in 31.4% of event companies spending more than $25,000 annually on software in 2025.

Pricing strategy in the event technology industry

  • Eventbrite’s fourth-quarter 2023 revenue take rate reached 10.1% following the introduction of organizer fees and growth in advertising.[22]
  • Eventbrite generated $3.88 of net revenue per paid ticket in 2024, compared with $3.49 in 2023.[22]
  • Eventbrite’s fourth-quarter 2024 net revenue per paid ticket was $3.53, compared with $3.64 in the fourth quarter of 2023.[22]
  • Eventbrite’s first-quarter 2024 net revenue per ticket was $4.07, with a 10.1% take rate.[22]
  • Eventbrite’s 2024 revenue take rate was 9.9%, up 70 basis points from 2023 after changes to organizer fees and advertising.[22]

Cost reduction in the event technology industry

  • 75% of event teams used spreadsheets and manual tracking in 2025, leaving substantial scope for automation-related cost reduction.[12]
  • 31% of venue and event professionals cited difficulty coordinating changes across teams as an AI shortcoming in 2026.[44]
  • 31.4% of event companies spent more than $25,000 annually on software in 2025, despite many operating multi-million-dollar businesses.[45]
  • 49% of event companies managed four to nine software applications per event in 2025, increasing the potential cost of duplicated systems.[45]
  • 42% of venue and event professionals would first eliminate manual cross-team coordination to reduce operational burden in 2026.[44]

Profitability in the event technology industry

  • Eventbrite’s fourth-quarter 2023 gross margin was 70.1%, ten percentage points above its prior record fourth quarter in 2019.[22]
  • Eventbrite’s first-quarter 2024 adjusted EBITDA was $10.4 million.[22]
  • Eventbrite reported $325.1 million in net revenue in 2024.[22]
  • Eventbrite’s second-quarter 2024 adjusted EBITDA was $12.8 million.[22]
  • Eventbrite’s fourth-quarter 2024 adjusted EBITDA was $6.5 million.[49]

Financial planning in the event technology industry

  • 55% of event teams tracked social-media engagement in their event ROI metrics in 2025.[12]
  • 31.4% of event companies spent more than $25,000 annually on software in 2025.[45]
  • 43% of event teams had partially integrated event technology with marketing and sales systems in 2025.[12]
  • 50% of event teams tracked pipeline or lead generation in their event ROI metrics in 2025.[12]
  • Only 24% of event teams had fully integrated event technology with marketing and sales systems in 2025.[12]

12 Statistics

Product & Service

Capability discovery centers on integration with existing stacks: 68% of marketers used an event platform integrated with their technology stack, including CRM, in the United States in 2025. Skill expectations also point to AI proficiency as a critical future skill in 2024.

Product development in the event technology industry

  • 27% of event-technology professionals were learning about event apps, 2023, global.[1]
  • 40% of event-technology professionals were learning about artificial intelligence, the leading technology-development priority, 2023, global.[1]
  • 54% of surveyed organizations were increasing investment in event marketing, indicating product-development demand for event platforms, 2023, global.[50]
  • 25.7% of event-technology professionals were learning about interactive technology, 2023, global.[1]
  • 91.1% of event professionals identified technical know-how, including AI proficiency, as a critical future skill for corporate event planners, 2024, global.[12]

Value proposition in the event technology industry

  • 68% of marketers used an event platform integrated with the rest of their technology stack, including their CRM, United States, 2025.[51]
  • 89% of marketers said events were critical for business growth, United States, 2025.[51]
  • 88% of marketers planned to invest in event technology during 2025, United States.[51]
  • 90% of marketers said events helped their company stand out from competitors, United States, 2025.[51]
  • 78% of marketers used event technology during the previous 12 months, United States, 2025.[51]

13 Statistics

Sustainability & Ethics

Sustainability is moving into operational expectations: 81% of event organizers were willing to pay more for sustainability-minded events in 2024. Energy and emissions tracking show measured outcomes, including a 15% reduction in global emissions intensity reported by Encore from 2022 to 2024.

Sustainability in the event technology industry

  • 62% of event attendees said clearly marked recycling receptacles signal that organizers are committed to sustainability.[34]
  • 81% of event organizers were willing to pay more for sustainability-minded events in 2024.[34]
  • 15% reduction in global emissions intensity was achieved by Encore from 2022 to 2024 worldwide.[52]
  • 98% of U.S. Encore team members completed safety training in 2024.[53]
  • 634,000 pounds of event-production equipment assets were remarketed through Encore’s Second Life program in 2024.[52]

ESG in the event technology industry

  • 26,000-plus hours of personal time off were used by Encore employees to support frontline workers in 2024.[52]
  • 100% of Encore’s Scope 1, Scope 2 and Scope 3 emissions inventory was completed for 2024.[52]
  • $48 million in in-kind donations supported more than 4,500 nonprofit and community organizations through Encore in 2024.[52]
  • 15% reduction in global emissions intensity was reported by Encore from 2022 to 2024 as an ESG environmental result.[53]
  • 750,000-plus event creators trusted Eventbrite to power their events as of August 2025.[34]

CSR in the event technology industry

  • 10 employee business resource groups were included in Encore for All in 2024.[52]
  • $100 million was invested by Encore in team-member and customer experience during 2024.[52]
  • 4,500-plus nonprofit and community-based organizations received Encore in-kind support in 2024.[53]
  • $12.6 million was spent by Encore with strategic supplier partnerships in 2024.[52]
  • 4.7 million event attendees were connected to career-growth events by Eventbrite, according to its published statistics.[34]

Circular economy in the event technology industry

  • 42% of build materials in isla’s 2025 dataset were used only once.[54]
  • 78% of event carpet in isla’s 2025 dataset was used for one event before entering the waste stream.[54]
  • 1,229 tonnes of event materials were used once and discarded across 789 events in isla’s 2025 dataset.[54]
  • 287.8 metric tons of equipment assets were remarketed through Encore’s Second Life program in 2024.[53]
  • 634,000 pounds of equipment assets were remarketed through Encore’s Second Life program in 2024.[53]

Carbon footprint in the event technology industry

  • 18 gCO2e per ticket scanned was Weezevent’s calculated 2022 impact factor.[55]
  • 2,698 metric tons of event emissions were measured by Encore in 2024.[53]
  • 76% of Encore’s measured 2024 event emissions came from transport.[53]
  • 61% of Weezevent’s 2022 emissions came from cashless activities.[55]
  • 2,041 tCO2e was Weezevent’s total carbon footprint across its ticketing, access-control and cashless activities in 2022.[55]

15 Statistics

Globalization & Expansion

Platforms operate across multiple geographies: Europe accounted for 34.9% of global event-management-market revenue in 2024, and Cvent reported 34,000+ customers globally as of 2026. Regional vendor usage also varies, with 49% of North American planners often or always using event-technology vendors in 2026.

Globalization in the event technology industry

  • 34,000+ customers use Cvent globally as of 2026.[12]
  • Kaltura customers span 53 countries, while its technology reached end users in more than 200 countries in 2024.[22]
  • Europe accounted for 34.9% of global event-management-market revenue in 2024.[23]
  • Informa’s B2B live-events portfolio comprised more than 800 brands serving over 40 market categories in 30+ countries.[61]
  • Encore operated in 23 countries and served approximately 2,200 venues globally at December 31, 2025.[22]

Cultural adaptation in the event technology industry

  • 40% of surveyed Middle East and Africa planners always used vendors specializing in on-site event support in 2026.[3]
  • 97% of surveyed Latin American planners used attendee-engagement vendors at least sometimes in 2026.[3]
  • 49% of surveyed North American planners often or always used event-technology vendors in 2026.[3]
  • 100% of surveyed Middle East and Africa planners used vendors specializing in on-site event support at least sometimes in 2026.[3]
  • 91% of surveyed North American planners used attendee-engagement vendors at least sometimes in 2026.[3]

Supplier management in the event technology industry

  • 46% of surveyed Latin American planners said understaffed venues should prioritize better communication with planners in 2026.[3]
  • 41% of surveyed planners said automating booking was the top area where understaffed hotels and venues could improve the booking experience in 2026.[3]
  • 38% of surveyed Latin American planners associated venue staffing shortages with unsatisfactory attendee experiences in 2026.[3]
  • 38% of surveyed planners identified better communication with planners as a priority for understaffed venues in 2026.[3]
  • Encore retained revenue from 98% of the same global venues in 2025 as in 2024.[22]

Stakeholder management in the event technology industry

  • Kaltura served approximately 850 customers at December 31, 2024.[22]
  • Approximately 95% of Fortune 500 companies were included in Encore’s customer base in 2025.[22]
  • Encore served approximately 100,000 customers globally in 2025.[22]
  • Encore had more than 13,000 team members operating across the hospitality and corporate-events ecosystem in 2025.[22]
  • Kaltura had 290 customers with annualized recurring revenue above $100,000 at December 31, 2024.[22]

Distribution channels in the event technology industry

  • Groupize’s booking engine covered 190,000 hotels globally in 2024.[24]
  • Splash had more than 500 customers when Cvent acquired it in September 2024.[12]
  • Tripleseat served 16,000 restaurants and hotels globally in 2024.[24]
  • TEN Holdings also used referrals from existing customers as a business-development channel in 2025.[22]
  • TEN Holdings identified industry conferences, trade shows and networking events as offline business-development channels in 2025.[22]

Key questions about the Event Technology Industry

What is the current market size for event management software in 2025, and what does that imply for 2026?
The global event management software market was estimated at $16.0 billion in 2025 and is forecast by Grand View Research to reach $18.4 billion in 2026.
How fast does the event management software market grow from 2026 to 2033?
The market is forecast to grow at a compound annual growth rate of 11.5% from 2026 to 2033.
Which companies lead the event technology industry?
Cvent stands out for enterprise event management and registration scale, with more than 8 million events managed on its platform, whereas Live Nation Entertainment stands out for ticketing throughput, with Ticketmaster distributing 646 million tickets through its systems in 2025.
What technology shifts show the biggest change in 2026 event operations?
Generative AI expands across event operations: Cvent’s 2026 planner research found 48% of planners used generative AI tools, and 75% of venue and event organizations wanted AI to automate data entry and administrative work in 2026.
How fragmented is the event technology market structure?
The market is segmented across software and services, deployment (cloud-based and on-premise), enterprise size, application, and region. No reliable public source reviewed disclosed a consolidated market share or concentration ratio for the overall industry.
Which operational bottlenecks do buyers cite most often when adopting automation or analytics?
Event teams report inefficiencies and fragmented stacks: 72% of event companies reported system inefficiencies in 2025, and 75% still used spreadsheets and manual tracking for event data and engagement metrics in 2025.
Reference

Cite This Report

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APA
Elif Demirci. (2026, February 13). Event Technology Industry Statistics. Gitnux. https://gitnux.org/event-technology-industry-statistics
MLA
Elif Demirci. "Event Technology Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/event-technology-industry-statistics.
Chicago
Elif Demirci. 2026. "Event Technology Industry Statistics." Gitnux. https://gitnux.org/event-technology-industry-statistics.

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