GITNUXREPORT 2026

European Hotel Industry Statistics

Europe's hotel industry strongly recovered in 2023 with record revenue and higher occupancy rates.

Min-ji Park

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

Europe's hotel industry employed 2.1 million direct workers in 2023, representing 1.2% of total EU employment.

Statistic 2

In France, hotels employed 320,000 people in 2023, with 45% women in the workforce.

Statistic 3

Spain's hotel sector had 450,000 jobs in 2023, seasonal employment accounting for 60%.

Statistic 4

Germany's 210,000 hotel employees saw a 5% wage increase in 2023 averaging €32,500 annually.

Statistic 5

UK hotels employed 170,000 full-time equivalents in 2023, with 25% part-time roles.

Statistic 6

Italy's hotel workforce totaled 280,000 in 2023, 30% under 30 years old.

Statistic 7

Europe’s hotel sector vacancy rate for skilled staff reached 15% in 2023.

Statistic 8

Portugal's Algarve region hotels employed 65,000 seasonally in 2023.

Statistic 9

Netherlands hotel employment grew 8% to 95,000 in 2023.

Statistic 10

Switzerland's 140,000 hotel jobs had 12% foreign workers in 2023.

Statistic 11

Greece hotels added 50,000 jobs in 2023, total 220,000.

Statistic 12

Europe's hotel workforce turnover rate was 28% in 2023.

Statistic 13

Belgium hotels employed 55,000 with 18% skills shortage in 2023.

Statistic 14

Sweden's 70,000 hotel jobs saw 7% growth in 2023.

Statistic 15

Poland hotel employment reached 120,000, up 12% YoY 2023.

Statistic 16

Denmark's hotel staff totaled 25,000 with average wage DKK 350k.

Statistic 17

Hungary Budapest hotels employed 30,000 seasonally 2023.

Statistic 18

Finland's 40,000 hotel workers faced 20% vacancy rate 2023.

Statistic 19

Czech Republic 85,000 hotel jobs, 35% women 2023.

Statistic 20

Norway hotels employed 28,000 with NOK 550k avg salary 2023.

Statistic 21

€12.4 billion invested in European hotel developments in 2023.

Statistic 22

Germany saw €2.8 billion in hotel investments in 2023, 23% of Europe total.

Statistic 23

London's hotel transaction volume reached £1.5 billion (€1.76 billion) in 2023.

Statistic 24

Spain attracted €3.1 billion in hotel capex for renovations in 2023.

Statistic 25

15,200 new hotel rooms opened in Europe in 2023.

Statistic 26

Italy's hotel pipeline included 120 projects worth €4.2 billion as of 2023.

Statistic 27

France's Paris region had €1.9 billion hotel investments pre-Olympics 2023.

Statistic 28

Eastern Europe hotel investments grew 35% to €1.2 billion in 2023.

Statistic 29

28% of investments targeted midscale hotels in Europe 2023.

Statistic 30

Portugal's hotel sector received €850 million FDI in 2023.

Statistic 31

€2.1 billion in green bonds issued for hotel retrofits Europe 2023.

Statistic 32

Poland's Warsaw hotel pipeline 5,000 rooms valued €1.2bn 2023.

Statistic 33

Greece €2.5 billion hotel investments focused on islands 2023.

Statistic 34

Ireland Dublin new builds 2,800 rooms €900m in 2023 pipeline.

Statistic 35

Turkey's Antalya region €1.8bn hotel expansions 2023.

Statistic 36

Belgium Brussels 1,200 new rooms opened €450m investment 2023.

Statistic 37

Austria Vienna €650m in luxury hotel upgrades 2023.

Statistic 38

19% YoY increase in hotel M&A deals Europe totaling 450 transactions 2023.

Statistic 39

Bulgaria Black Sea coast €300m new resorts 2023.

Statistic 40

Romania Bucharest pipeline 3,500 rooms €800m 2023.

Statistic 41

The European hotel industry's average daily rate (ADR) across all markets rose to €142.50 in 2023 from €128 in 2022.

Statistic 42

Paris hotel occupancy reached 78.5% in 2023, with ADR at €285 per night during peak seasons.

Statistic 43

London's hotel occupancy averaged 82.3% in 2023, up from 75% in 2022, with ADR at £210 (€247).

Statistic 44

Madrid's hotels saw 84.2% occupancy in 2023, with ADR increasing 14% to €145.

Statistic 45

Berlin hotel occupancy was 76.8% in 2023, with RevPAR up 11% to €112.

Statistic 46

Europe's overall hotel occupancy rate recovered to 72.4% in 2023 from 64.1% in 2022.

Statistic 47

Amsterdam hotels achieved 85.6% occupancy in 2023, driven by business travel rebound.

Statistic 48

Rome's occupancy rate hit 79.1% in 2023, with ADR at €220 amid Jubilee Year anticipation.

Statistic 49

Europe's luxury hotel ADR averaged €350 in 2023, with occupancy at 74.2%.

Statistic 50

Vienna hotels reported 77.5% occupancy and €168 ADR in 2023.

Statistic 51

Barcelona's occupancy reached 87.3% in summer 2023, ADR €190.

Statistic 52

RevPAR in Europe averaged €103 in 2023, up 10.5% YoY.

Statistic 53

Istanbul hotels had 81.4% occupancy and $120 ADR in 2023.

Statistic 54

Dublin's occupancy rose to 83.7% with ADR €210 in 2023.

Statistic 55

Lisbon hotels achieved 86.5% occupancy, ADR €160 in 2023.

Statistic 56

Prague occupancy at 78.9%, RevPAR CZK 2,800 (€113) in 2023.

Statistic 57

Europe's economy hotel occupancy averaged 75.6% in 2023.

Statistic 58

Stockholm hotels reported 76.2% occupancy, SEK 1,450 ADR.

Statistic 59

Athens occupancy surged to 82.1% with €140 ADR in 2023.

Statistic 60

Brussels hotels had 74.3% occupancy post-event recovery 2023.

Statistic 61

Croatia's Dubrovnik hotels hit 92% occupancy peak summer 2023.

Statistic 62

In 2023, the total revenue of the European hotel industry reached €127.5 billion, marking a 12.5% increase from 2022 driven by post-pandemic recovery.

Statistic 63

Germany's hotel market generated €28.4 billion in revenue in 2023, accounting for 22% of Europe's total hotel revenue.

Statistic 64

France's hotel industry revenue stood at €21.2 billion in 2023, with Paris contributing 35% of the national total.

Statistic 65

The UK hotel sector revenue hit £17.8 billion (€20.9 billion) in 2023, up 9% year-over-year.

Statistic 66

Spain's hotel revenue reached €19.6 billion in 2023, boosted by 15 million international tourists.

Statistic 67

Italy's hotel market revenue was €15.3 billion in 2023, with luxury segments growing 18%.

Statistic 68

Europe's midscale hotel segment generated €45.2 billion in 2023, representing 35% of total market revenue.

Statistic 69

In 2023, Europe's hotel market size was valued at €200 billion including ancillary services.

Statistic 70

Netherlands hotel revenue grew 14% to €6.8 billion in 2023.

Statistic 71

Austria's hotel turnover reached €7.2 billion in 2023.

Statistic 72

Switzerland generated CHF 9.5 billion (€10.2 billion) from hotels in 2023.

Statistic 73

Europe's budget hotel revenue segment hit €32.1 billion in 2023.

Statistic 74

68% of European hotels implemented sustainability initiatives like energy-efficient lighting by 2023.

Statistic 75

45% of European travelers preferred eco-certified hotels in 2023 surveys.

Statistic 76

Europe's hotels reduced water usage by 22% per guest night from 2019 to 2023.

Statistic 77

52% of luxury European hotels adopted zero-waste policies by end of 2023.

Statistic 78

Contactless check-in tech was used in 61% of European hotels in 2023.

Statistic 79

Bleisure travel accounted for 28% of hotel bookings in Europe 2023.

Statistic 80

37% growth in vegan/plant-based menu options in European hotels 2023.

Statistic 81

AI chatbots handled 25% of guest inquiries in top European chains 2023.

Statistic 82

Domestic travel made up 55% of European hotel stays in 2023.

Statistic 83

42% of hotels invested in EV charging stations by 2023 in Europe.

Statistic 84

75% of European hotels aimed for carbon neutrality by 2030 in 2023 surveys.

Statistic 85

Renewable energy use in European hotels increased to 35% in 2023.

Statistic 86

56% of guests chose hotels based on green certifications 2023.

Statistic 87

Plastic-free amenities adopted by 49% of chain hotels Europe 2023.

Statistic 88

Wellness tourism bookings up 32% in European hotels 2023.

Statistic 89

40% of hotels integrated smart thermostats saving 15% energy 2023.

Statistic 90

Solo female travel bookings rose 25% in boutique hotels 2023.

Statistic 91

Digital loyalty programs used by 67% of European hotels 2023.

Statistic 92

Overtourism led to 22% hotels limiting stays in key cities 2023.

Statistic 93

Nordic hotels 80% food waste reduction via apps in 2023.

Sources
Trusted by 500+ publications
Harvard Business ReviewThe GuardianFortune+497
From record-breaking revenue to cutting-edge sustainability, the European hotel industry in 2023 was a dynamic powerhouse, not just recovering but actively redefining travel with significant growth in revenue, employment, and guest experience innovation.

Key Takeaways

  • In 2023, the total revenue of the European hotel industry reached €127.5 billion, marking a 12.5% increase from 2022 driven by post-pandemic recovery.
  • Germany's hotel market generated €28.4 billion in revenue in 2023, accounting for 22% of Europe's total hotel revenue.
  • France's hotel industry revenue stood at €21.2 billion in 2023, with Paris contributing 35% of the national total.
  • The European hotel industry's average daily rate (ADR) across all markets rose to €142.50 in 2023 from €128 in 2022.
  • Paris hotel occupancy reached 78.5% in 2023, with ADR at €285 per night during peak seasons.
  • London's hotel occupancy averaged 82.3% in 2023, up from 75% in 2022, with ADR at £210 (€247).
  • Europe's hotel industry employed 2.1 million direct workers in 2023, representing 1.2% of total EU employment.
  • In France, hotels employed 320,000 people in 2023, with 45% women in the workforce.
  • Spain's hotel sector had 450,000 jobs in 2023, seasonal employment accounting for 60%.
  • 68% of European hotels implemented sustainability initiatives like energy-efficient lighting by 2023.
  • 45% of European travelers preferred eco-certified hotels in 2023 surveys.
  • Europe's hotels reduced water usage by 22% per guest night from 2019 to 2023.
  • €12.4 billion invested in European hotel developments in 2023.
  • Germany saw €2.8 billion in hotel investments in 2023, 23% of Europe total.
  • London's hotel transaction volume reached £1.5 billion (€1.76 billion) in 2023.

Europe's hotel industry strongly recovered in 2023 with record revenue and higher occupancy rates.

Employment Statistics

  • Europe's hotel industry employed 2.1 million direct workers in 2023, representing 1.2% of total EU employment.
  • In France, hotels employed 320,000 people in 2023, with 45% women in the workforce.
  • Spain's hotel sector had 450,000 jobs in 2023, seasonal employment accounting for 60%.
  • Germany's 210,000 hotel employees saw a 5% wage increase in 2023 averaging €32,500 annually.
  • UK hotels employed 170,000 full-time equivalents in 2023, with 25% part-time roles.
  • Italy's hotel workforce totaled 280,000 in 2023, 30% under 30 years old.
  • Europe’s hotel sector vacancy rate for skilled staff reached 15% in 2023.
  • Portugal's Algarve region hotels employed 65,000 seasonally in 2023.
  • Netherlands hotel employment grew 8% to 95,000 in 2023.
  • Switzerland's 140,000 hotel jobs had 12% foreign workers in 2023.
  • Greece hotels added 50,000 jobs in 2023, total 220,000.
  • Europe's hotel workforce turnover rate was 28% in 2023.
  • Belgium hotels employed 55,000 with 18% skills shortage in 2023.
  • Sweden's 70,000 hotel jobs saw 7% growth in 2023.
  • Poland hotel employment reached 120,000, up 12% YoY 2023.
  • Denmark's hotel staff totaled 25,000 with average wage DKK 350k.
  • Hungary Budapest hotels employed 30,000 seasonally 2023.
  • Finland's 40,000 hotel workers faced 20% vacancy rate 2023.
  • Czech Republic 85,000 hotel jobs, 35% women 2023.
  • Norway hotels employed 28,000 with NOK 550k avg salary 2023.

Employment Statistics Interpretation

Europe's hotel industry is a vast, varied, and slightly frantic tapestry of 2.1 million people, where Spain runs on seasonal surges, Germany quietly gives raises, the youth check into Italy, everyone is desperately hiring, and the entire continent seems to be rotating through the front door at a 28% clip.

Investments and Expansions

  • €12.4 billion invested in European hotel developments in 2023.
  • Germany saw €2.8 billion in hotel investments in 2023, 23% of Europe total.
  • London's hotel transaction volume reached £1.5 billion (€1.76 billion) in 2023.
  • Spain attracted €3.1 billion in hotel capex for renovations in 2023.
  • 15,200 new hotel rooms opened in Europe in 2023.
  • Italy's hotel pipeline included 120 projects worth €4.2 billion as of 2023.
  • France's Paris region had €1.9 billion hotel investments pre-Olympics 2023.
  • Eastern Europe hotel investments grew 35% to €1.2 billion in 2023.
  • 28% of investments targeted midscale hotels in Europe 2023.
  • Portugal's hotel sector received €850 million FDI in 2023.
  • €2.1 billion in green bonds issued for hotel retrofits Europe 2023.
  • Poland's Warsaw hotel pipeline 5,000 rooms valued €1.2bn 2023.
  • Greece €2.5 billion hotel investments focused on islands 2023.
  • Ireland Dublin new builds 2,800 rooms €900m in 2023 pipeline.
  • Turkey's Antalya region €1.8bn hotel expansions 2023.
  • Belgium Brussels 1,200 new rooms opened €450m investment 2023.
  • Austria Vienna €650m in luxury hotel upgrades 2023.
  • 19% YoY increase in hotel M&A deals Europe totaling 450 transactions 2023.
  • Bulgaria Black Sea coast €300m new resorts 2023.
  • Romania Bucharest pipeline 3,500 rooms €800m 2023.

Investments and Expansions Interpretation

While Europe's hotels frantically refurbish, expand, and upgrade—spurred by Germany's market dominance, Spain's renovation spree, and Paris's Olympic fever, and now greened by a wave of sustainable bonds—it's clear the continent is betting billions that travelers will keep showing up with their suitcases and wallets.

Occupancy Rates and ADR

  • The European hotel industry's average daily rate (ADR) across all markets rose to €142.50 in 2023 from €128 in 2022.
  • Paris hotel occupancy reached 78.5% in 2023, with ADR at €285 per night during peak seasons.
  • London's hotel occupancy averaged 82.3% in 2023, up from 75% in 2022, with ADR at £210 (€247).
  • Madrid's hotels saw 84.2% occupancy in 2023, with ADR increasing 14% to €145.
  • Berlin hotel occupancy was 76.8% in 2023, with RevPAR up 11% to €112.
  • Europe's overall hotel occupancy rate recovered to 72.4% in 2023 from 64.1% in 2022.
  • Amsterdam hotels achieved 85.6% occupancy in 2023, driven by business travel rebound.
  • Rome's occupancy rate hit 79.1% in 2023, with ADR at €220 amid Jubilee Year anticipation.
  • Europe's luxury hotel ADR averaged €350 in 2023, with occupancy at 74.2%.
  • Vienna hotels reported 77.5% occupancy and €168 ADR in 2023.
  • Barcelona's occupancy reached 87.3% in summer 2023, ADR €190.
  • RevPAR in Europe averaged €103 in 2023, up 10.5% YoY.
  • Istanbul hotels had 81.4% occupancy and $120 ADR in 2023.
  • Dublin's occupancy rose to 83.7% with ADR €210 in 2023.
  • Lisbon hotels achieved 86.5% occupancy, ADR €160 in 2023.
  • Prague occupancy at 78.9%, RevPAR CZK 2,800 (€113) in 2023.
  • Europe's economy hotel occupancy averaged 75.6% in 2023.
  • Stockholm hotels reported 76.2% occupancy, SEK 1,450 ADR.
  • Athens occupancy surged to 82.1% with €140 ADR in 2023.
  • Brussels hotels had 74.3% occupancy post-event recovery 2023.
  • Croatia's Dubrovnik hotels hit 92% occupancy peak summer 2023.

Occupancy Rates and ADR Interpretation

Europe's hotels cleverly turned 'sold out' signs into profit margins, proving that even a continent weary from inflation can't resist Paris in the spring or Dubrovnik in the sun.

Revenue and Market Size

  • In 2023, the total revenue of the European hotel industry reached €127.5 billion, marking a 12.5% increase from 2022 driven by post-pandemic recovery.
  • Germany's hotel market generated €28.4 billion in revenue in 2023, accounting for 22% of Europe's total hotel revenue.
  • France's hotel industry revenue stood at €21.2 billion in 2023, with Paris contributing 35% of the national total.
  • The UK hotel sector revenue hit £17.8 billion (€20.9 billion) in 2023, up 9% year-over-year.
  • Spain's hotel revenue reached €19.6 billion in 2023, boosted by 15 million international tourists.
  • Italy's hotel market revenue was €15.3 billion in 2023, with luxury segments growing 18%.
  • Europe's midscale hotel segment generated €45.2 billion in 2023, representing 35% of total market revenue.
  • In 2023, Europe's hotel market size was valued at €200 billion including ancillary services.
  • Netherlands hotel revenue grew 14% to €6.8 billion in 2023.
  • Austria's hotel turnover reached €7.2 billion in 2023.
  • Switzerland generated CHF 9.5 billion (€10.2 billion) from hotels in 2023.
  • Europe's budget hotel revenue segment hit €32.1 billion in 2023.

Revenue and Market Size Interpretation

Europe's hotels have roared back to a €127.5 billion party, with Germany doing most of the heavy lifting, France letting Paris take the glory, the UK quietly cashing in, and everyone from Spain's sun-seekers to Italy's luxury lovers proving that whether you're after a palace or a pillow on a budget, the continent is happily checking us all in again.

Sustainability and Trends

  • 68% of European hotels implemented sustainability initiatives like energy-efficient lighting by 2023.
  • 45% of European travelers preferred eco-certified hotels in 2023 surveys.
  • Europe's hotels reduced water usage by 22% per guest night from 2019 to 2023.
  • 52% of luxury European hotels adopted zero-waste policies by end of 2023.
  • Contactless check-in tech was used in 61% of European hotels in 2023.
  • Bleisure travel accounted for 28% of hotel bookings in Europe 2023.
  • 37% growth in vegan/plant-based menu options in European hotels 2023.
  • AI chatbots handled 25% of guest inquiries in top European chains 2023.
  • Domestic travel made up 55% of European hotel stays in 2023.
  • 42% of hotels invested in EV charging stations by 2023 in Europe.
  • 75% of European hotels aimed for carbon neutrality by 2030 in 2023 surveys.
  • Renewable energy use in European hotels increased to 35% in 2023.
  • 56% of guests chose hotels based on green certifications 2023.
  • Plastic-free amenities adopted by 49% of chain hotels Europe 2023.
  • Wellness tourism bookings up 32% in European hotels 2023.
  • 40% of hotels integrated smart thermostats saving 15% energy 2023.
  • Solo female travel bookings rose 25% in boutique hotels 2023.
  • Digital loyalty programs used by 67% of European hotels 2023.
  • Overtourism led to 22% hotels limiting stays in key cities 2023.
  • Nordic hotels 80% food waste reduction via apps in 2023.

Sustainability and Trends Interpretation

The European hotel industry's race towards 2030 carbon neutrality is being shrewdly powered not just by virtue, but by a keen market calculus where savvy guests now demand their creature comforts come with smart thermostats, plant-based menus, and a clean, data-driven conscience.

Sources & References

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