Forget the endless scroll of likes and shares—if you're still chasing blanket engagement metrics, you're leaving a mountain of untapped potential on the table, especially when you consider that TikTok videos achieved a 5.96% average engagement rate for top-performing creators while Twitter's average plummeted to 0.037% and disengaged employees are costing U.S. companies a staggering $550 billion annually.
Key Takeaways
- In 2023, the average engagement rate for Instagram Reels was 2.08% across all industries
- Facebook posts had an average engagement rate of 0.11% in Q4 2023 for B2C brands
- TikTok videos achieved a 5.96% average engagement rate for top-performing creators in 2023
- Globally, 85% of engaged employees report higher job satisfaction levels according to 2023 Gallup data
- US employee engagement rate stood at 33% in 2023, per Gallup State of the Global Workplace report
- Disengaged employees cost US companies $550 billion annually in lost productivity in 2023
- Average website bounce rate for engaged users is under 40% in 2023
- Average session duration on news sites is 3:05 minutes for engaged traffic in 2023
- E-commerce sites see 2.5% conversion from high engagement pages in 2023
- Average customer engagement score via NPS is 45 for top brands in 2023
- 73% of customers engage more with personalized experiences in 2023
- Loyal customers engage 67% more frequently per 2023 Bain study
- Average YouTube video engagement rate is 3.44% likes per view in 2023
- TikTok average video engagement is 12.13% in 2023 for influencers
- Netflix user engagement averages 3.2 hours daily in 2023
Video and employee engagement rates vary widely across platforms and industries.
Customer Engagement
- Average customer engagement score via NPS is 45 for top brands in 2023
- 73% of customers engage more with personalized experiences in 2023
- Loyal customers engage 67% more frequently per 2023 Bain study
- Omnichannel engagement lifts retention by 91% in 2023 Aberdeen
- 81% of engaged customers pay premium prices per 2023 PwC
- Social media drives 31% of customer engagement touchpoints in 2023
- Personalized emails boost engagement by 29% in 2023
- 64% of customers expect real-time engagement in 2023 Gartner
- High engagement correlates with 23% revenue growth per 2023 Forrester
- App push notifications achieve 40% open rate for engaged users 2023
- 70% of B2B buyers engage via content downloads in 2023
- Loyalty programs increase engagement by 37% in 2023 Bond Brand Loyalty
- 57% of customers disengage after one bad interaction in 2023
- Video testimonials boost engagement by 49% in 2023 Wyzowl
- Chat engagement resolves 73% queries on first contact 2023
- Referral programs yield 16% higher engagement lifetime value 2023
- 89% of customers stay loyal with proactive engagement in 2023
- SMS engagement rate is 98% open rate in 2023
- AR try-on features increase engagement by 94% in retail 2023
- Customer feedback loops improve engagement by 25% per 2023
- 62% of millennials engage via mobile loyalty apps in 2023
- Post-purchase engagement retains 52% more customers in 2023
Customer Engagement Interpretation
If you want to keep your customers from acting like disgruntled ghosts who haunt your competitor's pages, then stitch together every personal, proactive, and real-time channel you have—because the data clearly shows that today's fickle loyalty is just a personalized experience away from becoming tomorrow's premium revenue.
Employee Engagement
- Globally, 85% of engaged employees report higher job satisfaction levels according to 2023 Gallup data
- US employee engagement rate stood at 33% in 2023, per Gallup State of the Global Workplace report
- Disengaged employees cost US companies $550 billion annually in lost productivity in 2023
- 74% of engaged employees believe they can positively impact company quality in 2023
- Companies with high engagement see 23% higher profitability per Gallup 2023 meta-analysis
- Remote workers engagement dropped to 28% in 2023 hybrid models
- Millennial engagement rate is 27% globally in 2023 per Gallup
- Engaged teams show 18% higher sales performance in 2023 studies
- 70% of variance in team engagement ties to manager in 2023 Gallup data
- High engagement reduces turnover by 59% according to 2023 Quantum Workplace
- 91% of engaged employees report less burnout in 2023 surveys
- Engaged employees are 87% less likely to leave per 2023 Deloitte study
- UK engagement rate at 10% low in 2023 per CIPD report
- High engagement boosts customer loyalty by 20% in 2023 Bain data
- 81% of leaders see engagement as key to retention in 2023 Gartner
- Actively disengaged workers are 2.6x more stressed in 2023 Gallup
- Engagement training yields 14% productivity gain per 2023 McKinsey
- Female employee engagement at 32% vs 34% male in 2023 global stats
- High engagement firms have 41% lower absenteeism in 2023
- Post-pandemic engagement recovered to 36% in US 2023 per ADP
- 65% of employees want more recognition for engagement per 2023 Achievers
- Engaged managers boost team scores by 24% in 2023 Gallup
- Global average engagement stagnant at 23% since 2019 per 2023 Gallup
- Tech sector engagement highest at 40% in 2023 per Glassdoor
- 52% of voluntary turnover linked to poor engagement in 2023
Employee Engagement Interpretation
Despite the clear financial and operational benefits of high engagement—from 23% higher profits to 59% lower turnover—the global average remains a stagnant 23%, revealing a costly and stubborn gap between knowing what works and actually doing it.
Social Media Engagement
- In 2023, the average engagement rate for Instagram Reels was 2.08% across all industries
- Facebook posts had an average engagement rate of 0.11% in Q4 2023 for B2C brands
- TikTok videos achieved a 5.96% average engagement rate for top-performing creators in 2023
- LinkedIn posts saw 0.45% engagement rate on average for company pages in 2023
- Twitter (X) average engagement rate dropped to 0.037% in 2023 post-rebranding
- YouTube Shorts engagement rate averaged 4.5% in 2023 for short-form content
- Pinterest pins had 0.22% engagement rate for fashion brands in 2023
- Snapchat Stories engagement reached 10% open rate in 2023 for AR filters
- Instagram carousels boosted engagement by 1.2% over single images in 2023
- Facebook Reels engagement rate was 1.29% for small businesses in 2023
- TikTok live streams had 8.5% engagement rate during peak hours in 2023
- LinkedIn video posts engagement was 0.59% in 2023 for B2B
- Twitter polls increased engagement by 20% compared to standard tweets in 2023
- YouTube long-form videos averaged 2.5% engagement rate in 2023
- Instagram Stories stickers drove 15% higher engagement in 2023
- Facebook groups engagement rate was 0.25% for active communities in 2023
- TikTok duets achieved 12% engagement uplift in 2023
- LinkedIn articles engagement averaged 0.3% views-to-likes in 2023
- Pinterest video pins engagement rate was 0.45% in 2023
- Snapchat Spotlight videos had 6% engagement rate in 2023 contests
- Instagram IGTV engagement declined to 0.8% in 2023
- Twitter Spaces audio engagement reached 3% listener interaction in 2023
- YouTube community posts engagement was 1.2% in 2023
- Facebook Live videos averaged 5x higher engagement than regular posts in 2023
- TikTok challenges boosted engagement by 25% for brands in 2023
- LinkedIn carousels engagement rate was 0.55% in 2023
- Instagram Reels music trends increased engagement by 18% in 2023
- Twitter threads engagement averaged 0.05% per tweet in 2023
- Pinterest Idea Pins engagement was 0.35% in 2023
- Snapchat Memories replay engagement hit 20% in 2023
Social Media Engagement Interpretation
Clearly, in the social media circus of 2023, the winning act was to be short, interactive, and preferably set to music on TikTok or Instagram, while a standard post on Twitter felt like whispering into a black hole and expecting a parade.
Video Engagement
- Average YouTube video engagement rate is 3.44% likes per view in 2023
- TikTok average video engagement is 12.13% in 2023 for influencers
- Netflix user engagement averages 3.2 hours daily in 2023
- Instagram Reels engagement rate at 2.08% average in 2023
- Facebook video posts engagement 0.93% in 2023 benchmarks
- LinkedIn video engagement 0.59% for B2B in 2023
- Twitch stream average viewer engagement 2.5 hours per session 2023
- Vimeo business video engagement 55% completion rate in 2023
- Personalized video emails lift engagement by 26% in 2023
- 85% of videos watched on mobile drive higher engagement 2023
- Short-form video engagement 2.5x longer than long-form in 2023
- Live video engagement 10x higher than pre-recorded in 2023
- 360-degree videos boost engagement by 20% in 2023 YouTube data
- Interactive video quizzes increase completion by 91% 2023
- B-roll enriched videos raise engagement 38% in 2023
- User-generated videos engagement 28% higher in 2023
- Vertical videos engagement 90% higher on mobile 2023
- Closed captions boost video engagement by 12% in 2023
- Looping videos increase watch time by 32% per 2023 data
- Storytelling videos achieve 22% higher engagement 2023
- Animated explainer videos engagement 20% above average 2023
- Webinar average engagement 45 minutes per attendee in 2023
- TikTok shop live videos conversion engagement 32% in 2023
- Podcast video versions engagement up 15% in 2023
Video Engagement Interpretation
So, despite our endless quest for originality, it seems the real secret sauce to capturing human attention is simply being snackable, shoppable, interactive, and, above all, mindful that we are all just one thumb scroll away from boredom.
Website Engagement
- Average website bounce rate for engaged users is under 40% in 2023
- Average session duration on news sites is 3:05 minutes for engaged traffic in 2023
- E-commerce sites see 2.5% conversion from high engagement pages in 2023
- Mobile app engagement averages 4.2 sessions per user daily in 2023
- Pages per session for SaaS sites is 3.8 for engaged users in 2023
- 68% of high-engagement sites use personalized content in 2023
- Average time on page for blogs is 2:17 minutes in 2023 benchmarks
- Exit rate below 30% indicates strong engagement per 2023 Google Analytics data
- Returning visitors make up 60% of engaged traffic in 2023
- Heatmaps show 75% engagement drop after 30 seconds without hooks in 2023
- Video-embedded pages boost engagement by 88% in 2023 HubSpot study
- Chatbots increase engagement time by 67% on support pages in 2023
- Loading speed under 3s retains 75% engaged users in 2023
- Interactive quizzes lift engagement by 3.5x in 2023 Outgrow data
- Newsletter signups correlate with 22% higher engagement rates in 2023
- Scroll depth over 70% signals high engagement in 2023 Crazy Egg
- A/B tested CTAs improve click engagement by 20% in 2023
- User-generated content pages have 28% longer engagement in 2023
- Progressive profiling boosts form engagement by 40% in 2023
- Dark mode sites see 15% higher night-time engagement in 2023
- Gamified elements increase engagement by 48% per 2023 Yu-kai Chou
- Voice search optimized pages have 25% better engagement in 2023
- 55% of engaged users share content within first visit in 2023
- Email traffic drives 4x engagement vs social in 2023
Website Engagement Interpretation
This litany of 2023 metrics confirms that capturing digital attention is a brutal, data-driven heist, where you must expertly pick locks like speed, personalization, and interactive hooks before the visitor's patience escapes with the loot.
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