Gitnux/Report 2026

Employee Turnover Hospitality Industry Statistics

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Employee Turnover Hospitality Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The employee turnover hospitality industry at a glance

U.S. hospitality turnover remains elevated: accommodation and food services recorded a 4.2% average monthly quits rate in 2025, although churn has eased from the post-pandemic peak.

4.2%[84]
Average monthly quits, 2025
122.19%[85]
Restaurant turnover rate, 2025
2.2 million[27]
Direct hotel jobs projected, 2026
$22.66[84]
Average hourly earnings, Sep. 2026
Segmentation
Turnover varies sharply by restaurant occupation. In 2025, the National Restaurant Association reported 6,646,043 separations among fast-food and counter workers, 3,026,933 among waiters and waitresses, and 1,256,014 among hosts and hostesses; the sector-wide restaurant and foodservice turnover rate was 122.19%.[85]
Pricing
Accommodation and food-services average hourly earnings reached a preliminary $22.66 in September 2026, while production and nonsupervisory employees averaged $20.74. In 2025, median annual pay was $35,000 for hotel, motel and resort desk clerks and $35,240 for waiters and waitresses.[84]
Trends, drivers & challenges
Staffing pressure remains a major turnover driver: 42% of hotel respondents in an AHLA survey cited workforce shortages as a financial pressure, while 70% said they were using higher wages to recruit and retain workers. More than half of respondents said their properties were somewhat or severely understaffed in the February 2026 survey.[27]
Consumer behavior & competition
The labor market has cooled but remains highly dynamic. In September 2026, accommodation and food services recorded 879,000 hires, 883,000 total separations and 719,000 quits; restaurant and lodging openings were 659,000, below the 806,000 monthly average recorded during the first five months of 2026.[86]
Regulation
Hotel employers must comply with federal labor laws administered by the U.S. Department of Labor, as well as additional state and local requirements. For H-2B workers, employers must generally pay the prevailing wage, follow approved job terms and cover required transportation and visa-related expenses when mandated.[87]
Latest news
The latest labor-market data show renewed churn: quits in accommodation and food services rose from 522,000 in August 2026 to 719,000 in September, the highest level since June 2025. Separately, AHLA reported that hotel teams using an AI workforce tool reduced hours per occupied room by 3.1% at full-service hotels and 3.5% at select-service hotels in the first half of 2026.[86][27]

02 Ranking

Top 10 Companies in the Employee Turnover Hospitality Industry

The leading companies in the employee turnover hospitality industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Hilton and InterContinental Hotels Group look different in employee-turnover pressure because Hilton employed or managed approximately 182,000 people at hotels and corporate offices, whereas InterContinental Hotels Group ended 2025 with 6,963 hotels and approximately 1.026 million rooms.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in hotel franchising and management

    Hilton

    US

    Ranked #1 · 9.4 · Hotel franchising and management

    Why we picked it: It runs large-scale hotel and corporate employment across its franchising and management model.

    See in ranking ↓Visit hilton.com ↗

  2. #2 overall

    InterContinental Hotels Group

    GB

    Ranked #2 · 9.0 · Hotel franchising and management

    Why we picked it: Its global franchising and management footprint links staffing churn to a very large room base.

    See in ranking ↓Visit ihgplc.com ↗

  3. #3 overall

    Indian Hotels

    IN

    Ranked #3 · 8.8 · Hotel franchising and management

    Why we picked it: Its Indian and international hotels-and-resorts exposure ties retention risk to hotel-operations revenue.

    See in ranking ↓Visit ihcltata.com ↗

Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.

Full ranking

Sort by
Top 10 companies in the employee turnover hospitality industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Hilton

Hotel franchising and management · US

9.4
2

InterContinental Hotels Group

Hotel franchising and management · GB

9.0
3

Indian Hotels

Hotel franchising and management · IN

8.8
4

H World Group

Hotel franchising and management · CN

8.7
5

Marriott International

Hotel franchising and management · US

8.7
6

Four Seasons Hotels and Resorts

Luxury hotel and resort management · CA

8.7
7

Meliá Hotels International

International hotels and resorts · ES

8.4
8

Wyndham Hotels & Resorts

Global hotel franchising · US

8.2
9

Minor International

International hotels, resorts and restaurants · TH

8.0
10

Choice Hotels International

Hotel franchising and management · US

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the employee turnover hospitality industry. In Employee Turnover Hospitality Industry Statistics. Gitnux. https://gitnux.org/employee-turnover-hospitality-industry-statistics/#top-companies

report visual · Comparison

Annual average total separations rate in accommodation and food services (United States)

Annual average total separations rate in accommodation and food services: 7.1% in 2021, 5.5% in 2025.

20217.1%
20227%
20236.3%
20255.5%
20245.4%
source-verifiedbls.gov2025

04 Statistics

Technology & Innovation

Retention risk shows up directly in HR views, with 31% of hospitality HR leaders citing employee retention as the top workforce risk in 2026.

AI in the employee turnover hospitality industry

  • 31% of hospitality HR leaders identified employee retention as their top workforce risk in 2026.[1]
  • Nearly 30% of hospitality HR leaders said they had no plans to deploy AI in hiring, according to a survey of 500 hospitality CHROs.[1]
  • 15.2% of hospitality employees were extremely or very concerned that AI would replace their job within three years in 2025, United States.[2]
  • 3.3% of hospitality employers replaced a departing employee with an AI tool instead of hiring someone new in 2025, United States.[2]
  • 52.7% of hospitality employees were not at all concerned that AI would replace their job within three years in 2025, United States.[2]
  • 5.7% of hospitality employers adopted an AI tool instead of hiring a new employee in 2025, United States.[2]

Automation in the employee turnover hospitality industry

  • 38% of hotel managers expected to reach 2019 staffing levels sometime in 2024, according to Deloitte’s travel-industry survey.[3]
  • 58% of hotel respondents expected automation to improve the work environment, according to a Deloitte travel-industry survey.[3]
  • 64% of hotel respondents expected automation to create new opportunities for workers, according to a Deloitte travel-industry survey.[3]
  • 40% of hotel general managers ranked reskilling for technology’s impact among their top three workforce challenges.[3]
  • 62% of hoteliers said employees viewed employee-facing technologies as empowering in the 2024 lodging technology study.[4]

Digital Transformation in the travel and hospitality sector (sector benchmark)

  • 59% of active travel and hospitality respondents were at the piloting or deploying stage of AI adoption in Adobe’s global research.[5]
  • 69% of lodging-technology survey respondents identified integrating new technology with legacy systems as a moderate or major 2024 industry challenge.[4]
  • 80% of travel and hospitality respondents reported siloed, transactional, or consultative relationships between business and information-technology teams.[5]
  • 47% of hotels in Andalusia rated their infrastructure capacity for digital transformation as high or very high in the study period.[6]

Technology Adoption in the travel and hospitality sector (sector benchmark)

  • 83% of travel and hospitality executives said they increased AI budgets in 2024, according to the Skift-AWS industry survey.[7]
  • 49% of global travel programs planned to increase technology investment for 2025, based on a GBTA poll of travel-industry professionals.[1]
  • 14% of travel buyers said they were already using AI in their travel programs in the October 2024 GBTA poll.[1]
  • 89% of travel and hospitality executives expected generative AI to have a meaningful business impact within three years.[7]

Cloud Computing in the travel and hospitality sector (sector benchmark)

  • 67% of travel and hospitality companies were in advanced stages of cloud adoption globally in 2024, according to a survey of industry executives.[7]
  • 67% of travel and hospitality companies were in advanced stages of cloud adoption in the 2024 Skift-AWS industry survey.[7]
  • 69% of hospitality respondents used a hybrid-cloud deployment model globally in 2023, compared with 31% using public cloud only.[8]
  • 79% of travel and tourism companies surveyed by the World Economic Forum reported cloud computing among technologies expected to be adopted.[9]
  • 29% of hospitality respondents reported full cloud maturity for critical applications and workloads globally, while 38% said they were well on the way in 2023.[8]

Big Data in the travel and hospitality sector (sector benchmark)

  • More than eight in ten worldwide travel buyers considered data analytics extremely or very important to their travel programs in April 2025.[10]
  • 89% of travel and tourism companies surveyed by the World Economic Forum reported user and entity big-data analytics among technologies expected to be adopted.[9]
  • 62.8% of hotels in an Andalusian study rated their implementation of big-data tools as low or very low.[6]
  • 18.8% of hotels in an Andalusian study rated their implementation of big-data tools as high or very high.[6]

IoT in the travel and hospitality sector (sector benchmark)

  • IoT was among the technology categories assessed in a 2024 study of digital-transition priorities across hotels in Andalusia, Spain.[6]
  • 95% of travel and tourism companies surveyed by the World Economic Forum reported the internet of things among technologies expected to be adopted.[9]

05 Statistics

Data & Analytics

Turnover measurement and workforce management get constrained by data integration: 33% of hospitality leaders were unable to connect disparate data sources across their businesses in North America in 2022.

Business intelligence in the employee turnover hospitality industry

  • 60% of frontline-workforce leaders said data guided their evaluation of the employee experience in a 2022 hospitality-including survey.[11]
  • 33% of hospitality leaders were unable to connect disparate data sources across their businesses in North America in 2022.[11]
  • 20% of independent hotels and 30% of mid-scale hotels invested in analytics tools in 2024, according to a hospitality distribution report.[12]
  • 25% of hoteliers’ time was spent on reporting activities in 2024.[12]
  • 50% of hotels lacked customer relationship management systems in 2024, limiting their ability to process and use guest data.[12]
  • 65% of frontline-workforce leaders said better access to quality data insights would improve workforce management in a 2022 hospitality-including survey.[11]

Data analytics in the employee turnover hospitality industry

  • 83% of hotel HR leaders were not completely confident in preventing candidate identity fraud in 2026.[13]
  • 31% of hotel HR leaders identified employee retention as their biggest workforce risk in 2026.[13]
  • 37% of hotel HR leaders said enhancing employee experience was the most critical workforce-planning question in 2026.[13]
  • 12% of hotel HR leaders rated their workforce technology tools as exceeding expectations or exceptional in 2026.[13]
  • 48% of hotel HR leaders said their workforce technology tools met expectations in 2026.[13]
  • 29% of hotel HR leaders had no current plans to deploy artificial intelligence in hiring in 2026.[13]

Data Quality in the travel and hospitality sector (sector benchmark)

  • 27% of hotel operators spent more than 11 hours per week consolidating or reconciling data in 2026.[1]
  • 47% of business leaders were fully confident in their organizations’ data accuracy in 2025, across the broader business sample reported by Salesforce.[14]
  • 27% of hotel operators used more than seven technology platforms in 2026, increasing the risk of fragmented and inconsistent operational data.[1]
  • 15% of hotel owners and operators were very confident in the accuracy and timeliness of their operational data in 2026.[1]
  • 69% of travel and hospitality companies training AI models wasted resources on bad data in 2025, according to a Salesforce survey of business leaders.[14]

Data Governance in the travel and hospitality sector (sector benchmark)

  • 97% of travel and hospitality business leaders said a strong data foundation was the most critical factor for AI deployment in 2025.[14]
  • 51% of hoteliers said regulation helped their commercial goals in 2025, while 20% said it hindered them, in a survey covering hotel distribution professionals.[15]
  • 78% of travel and hospitality business leaders said data-governance policies varied across departments in 2025.[14]
  • Only 11% of hotel owners and operators reported a fully integrated technology stack in 2026, indicating limited enterprise-wide data integration.[1]
  • 91% of hotel owners and operators still relied on some manual reporting within automated workflows in 2026, highlighting incomplete process standardization.[1]

KPIs in the employee turnover hospitality industry

  • 31% was the annual turnover rate for a multinational resort and hotel chain analyzed by UKG.[16]
  • 8 people per year was the estimated reduction in turnover for a 40-position hotel moving from Actabl’s highest-turnover segment to its middle segment in the United States.[17]
  • 129.8% was the annual separation rate for employees with zero to five months of tenure in the UKG hospitality case study.[16]
  • 25% to 35% greater manager turnover than in 2019 was reported by Actabl for the hospitality industry in 2023.[17]
  • 40.6% was the annual separation rate for employees with 12 to 23 months of tenure in the UKG hospitality case study.[16]
  • 73.8% was the annual hospitality turnover rate reported by Deloitte for 2023.[18]

06 Statistics

Strategy & Growth

Portfolio and room growth shape hiring demand. Marriott added nearly 100,000 rooms globally during 2025, while Hilton added nearly 100,000 guest rooms during 2024.

Growth in the employee turnover hospitality industry

  • Hilton’s luxury and lifestyle portfolios exceeded 900 hotels worldwide after 2024 openings.[19]
  • Hilton’s development pipeline grew 8% year over year to approximately 500,000 rooms at year-end 2024.[19]
  • Conversions represented roughly 45% of Hilton’s room openings during 2024.[19]
  • Hilton added nearly 100,000 guest rooms to its portfolio during 2024.[20]
  • Hilton’s 2024 room signings increased 18% year over year.[19]
  • Marriott reported nearly 3,800 hotels and more than 577,000 rooms in its development pipeline at year-end 2024.[21]

Differentiation in the employee turnover hospitality industry

  • Marriott had 518 properties in the Caribbean and Latin America at year-end 2024.[21]
  • Marriott had 1,295 properties in Europe, the Middle East and Africa at year-end 2024.[21]
  • Marriott had 589 properties in Greater China at year-end 2024.[21]
  • Hilton’s 2024 partnership with Small Luxury Hotels of the World added access to more than 400 boutique independent hotels.[20]
  • Marriott operated more than 30 lodging brand names across different price and service points at year-end 2024.[21]

Mergers and acquisitions in the employee turnover hospitality industry

  • The Hilton Paris Opéra changed hands for €240 million in a 2024 European hotel transaction.[22]
  • OYO agreed to acquire Motel 6 for $525 million in 2024.[23]
  • The Hilton Paris Opéra transaction equated to approximately €895,522 per room in 2024.[22]
  • Global travel, leisure and hospitality M&A value increased 83% year over year in 2025.[24]
  • Seven U.S. hospitality transactions exceeded $300 million during the second half of 2024.[25]
  • $51.6 billion in global travel, leisure and hospitality M&A value was recorded in 2025.[24]

Strategic partnerships in the employee turnover hospitality industry

  • Cvent’s Supplier Network sourced $16.5 billion in group business value in 2024 through its hotel and venue marketplace.[26]
  • Hilton’s partnership with Small Luxury Hotels of the World gave Hilton Honors members access to more than 400 independent hotels in 2024.[20]
  • Approximately 20,100 strategic-partner rooms were included in Hilton’s pipeline additions during 2024.[20]
  • AHLA maintained a record-high 33 active partnership agreements at the end of 2024.[27]
  • Approximately 19,400 rooms were added to Hilton through strategic partnerships during 2024.[20]
  • Hilton’s 2024 pipeline included 423 strategic-partner hotels.[20]

07 Statistics

People & Workforce

Frontline churn drivers repeat across surveys: 54% of restaurant and hospitality employees planned to leave within the next 12 months in 2025 in North America.

Hiring in the employee turnover hospitality industry

  • 62% of hotels said retention had become more challenging than the previous year in the 2024 hospitality hiring survey.[28]
  • 26% of reported hotel staffing shortages involved front-desk positions in an AHLA-Hireology survey.[29]
  • 38% of reported hotel staffing shortages involved housekeeping positions in an AHLA-Hireology survey.[29]
  • 14% of reported hotel staffing shortages involved culinary positions in an AHLA-Hireology survey.[29]
  • 13% of reported hotel staffing shortages involved maintenance positions in an AHLA-Hireology survey.[29]

Employee retention in the employee turnover hospitality industry

  • 52% of hospitality employees who left their jobs in 2024 cited an excessive workload.[30]
  • 27% of hospitality employees who left their jobs in 2024 cited a lack of work-life balance.[30]
  • 39% of hospitality employees who left their jobs in 2024 cited a lack of cultural fit.[30]
  • 82% of hospitality employees who left their jobs in 2024 cited a better offer elsewhere, including better pay or conditions.[30]
  • 54% of restaurant and hospitality employees planned to leave their jobs within the next 12 months in 2025, North America.[31]

Remote Work in the travel and hospitality sector (sector benchmark)

  • Across U.S. hospitality and food services, employees worked 10.19% of paid days from home in 2026.[32]
  • Across U.S. hospitality and food services, employees worked 11.11% of paid days from home in 2025.[32]
  • Across U.S. hospitality and food services, employees worked 10.23% of paid days from home in 2024.[32]
  • Among travel buyers, 7% reported a full-time remote company policy for 2024, compared with 15% among travel suppliers and travel-management companies.[33]

Hybrid Work in the travel and hospitality sector (sector benchmark)

  • Among business-travel professionals in North America, 51% reported that their company had a hybrid work policy for 2025.[34]
  • Among business-travel professionals in Latin America, 58% reported that their company had a hybrid work policy for 2025.[34]
  • Among business-travel professionals in the Asia-Pacific region, 62% reported that their company had a hybrid work policy for 2025.[34]
  • Among travel suppliers and travel-management companies, 54% reported a hybrid company work policy for 2024.[33]
  • Among business-travel professionals in Europe, 77% reported that their company had a hybrid work policy for 2025.[34]

Upskilling in the employee turnover hospitality industry

  • 52% of Scottish hotel and restaurant establishments provided internal workforce training in 2022.[35]
  • 28% of hospitality operators expected a significant increase in manager-training spending in 2024.[36]
  • 125% to 242% was the increase in time spent training tenured hospitality staff, depending on role, in the Hospitality L&D 360 Report.[36]
  • 60% of Scottish hotel and restaurant establishments provided workforce training in 2022.[35]
  • 32% of Scottish hotel and restaurant establishments provided external workforce training in 2022.[35]

Employee Engagement in the travel and hospitality sector (sector benchmark)

  • Across New Zealand hospitality and tourism workplaces, 67% of employees in very small organizations reported work engagement in 2025.[37]
  • Across IHG’s global hotel and corporate workforce, the 2024 employee-engagement score was 87%.[38]
  • Across New Zealand hospitality and tourism workplaces, 62% of employees with people-management responsibilities reported work engagement in 2025.[37]
  • Across Travel + Leisure Co.’s accommodation and hospitality workforce, the 2024 associate-engagement survey received 16,405 completions, representing 86% of associates.[39]
  • Across New Zealand hospitality businesses, 47% of employees reported work engagement in 2025.[37]

DEI in the employee turnover hospitality industry

  • 4.1 men per woman were represented across hotel-company executive fields in 2018, compared with 3.3 men per woman in 2022.[27]

08 Statistics

Customer & Sales

Service experience matters for repeat behavior, with average repeat-guest rate rising from about 5% to 8% over the seven quarters ending in 2026.

Customer experience in the employee turnover hospitality industry

  • 86 points was the 2026 U.S. lodging-industry score for mobile-app quality on ACSI’s 0–100 customer-experience scale.[40]
  • 83 points was the 2026 U.S. lodging-industry score for room cleanliness and comfort on ACSI’s 0–100 scale.[40]
  • 84 points was the 2026 U.S. lodging-industry score for staff courtesy and helpfulness on ACSI’s 0–100 scale.[40]
  • 86 points was the 2026 U.S. lodging-industry score for ease of making a reservation on ACSI’s 0–100 customer-experience scale.[40]
  • 65% of hotel guests surveyed by Deloitte in the United States were satisfied that their hotel knew and remembered their preferences and needs.[18]

Customer retention in the employee turnover hospitality industry

  • 74% of U.S. travelers planned in 2024 to stay in accommodation they had previously enjoyed, according to Booking.com research.[41]
  • 83,000 guests reached a third stay after 282,000 guests reached a second stay in Bookboost’s 2024–2026 hospitality dataset.[42]
  • The average repeat-guest rate across Bookboost-connected properties increased from about 5% to 8% over the seven quarters ending in 2026.[42]

Customer acquisition in the employee turnover hospitality industry

  • Hotel cart-abandonment campaigns achieved a 36% average click-through rate in EMEA in Revinate’s 2024 benchmark.[43]
  • Cart-abandonment campaigns generated a 14% average conversion rate globally for hotels in Revinate’s 2024 benchmark.[43]
  • 20% of visitors entering a hotel booking engine completed their reservation in Revinate’s 2024 North American dataset.[43]
  • Cart-abandonment campaigns generated a 14% average conversion rate in APAC hotels in Revinate’s 2024 benchmark.[43]
  • Hotel cart-abandonment campaigns achieved a 25% average click-through rate in North America in Revinate’s 2024 benchmark.[43]

Customer loyalty in the employee turnover hospitality industry

  • 59.1% of total room-night revenue at Marriott’s included hotels came from Bonvoy member-paid room nights in 2024.[44]
  • $238 was the average daily spend per Marriott Bonvoy member-paid room night at included hotels in 2024, excluding taxes and tips.[44]
  • 65% of Marriott’s global hotel room nights were booked by loyalty-program members in 2024.[45]
  • $2.974 billion was Hilton’s guest-loyalty-program liability at December 31, 2024.[20]
  • 228 million Marriott Bonvoy member accounts were recorded worldwide at December 31, 2024.[44]

Lead generation in the employee turnover hospitality industry

  • 71% was the average hotel email open rate for cart-abandonment campaigns in APAC in Revinate’s 2024 benchmark.[43]
  • 0.7% was the average conversion rate for all hotel email campaigns in North America in Revinate’s 2024 benchmark.[43]
  • 3.8% was the average click-through rate for all hotel email campaigns in North America in Revinate’s 2024 benchmark.[43]
  • 70% was the average hotel email open rate for cart-abandonment campaigns globally in Revinate’s 2024 benchmark.[43]
  • 43.4% was the average open rate for all hotel email campaigns in North America in Revinate’s 2024 benchmark.[43]

09 Statistics

Marketing & Brand

Guest communication volume and engagement are measurable, with Revinate’s 2025 benchmark including 2.4 billion hotel marketing emails collected during 2024.

Marketing in the employee turnover hospitality industry

  • 23 million hotel marketing text messages were included in Revinate’s 2025 Hospitality Benchmark Report for data collected during 2024.[43]
  • 5.9 million hotel calls were included in Revinate’s 2025 Hospitality Benchmark Report for data collected during 2024.[43]
  • 56.6% was the average open rate for recurring hotel email campaigns in the 2025 Hospitality Benchmark Report.[43]
  • 2.4 billion hotel marketing emails were included in Revinate’s 2025 Hospitality Benchmark Report for data collected during 2024.[43]
  • 32.2% was the average open rate for one-time hotel email campaigns in the 2025 Hospitality Benchmark Report.[43]

Digital marketing in the employee turnover hospitality industry

  • 100% was Hilton Worldwide’s social-media score in the 2024 Digital Maturity Report’s hotel-group assessment.[46]
  • 4.80 billion people worldwide used social media in the 2024 Digital Maturity Report’s hospitality analysis.[46]
  • 80% was Marriott International’s social-media score in the 2024 Digital Maturity Report’s hotel-group assessment.[46]
  • 20% of hotels scored well in their use of social media in the 2024 Digital Maturity Report’s hotel-group assessment.[46]
  • 100% was Hyatt’s social-media score in the 2024 Digital Maturity Report’s hotel-group assessment.[46]

Branding in the employee turnover hospitality industry

  • 9,300 Marriott hotels and resorts in 144 countries and territories carried the Bonvoy brand ecosystem at December 31, 2024.[44]
  • 228 million Marriott Bonvoy member accounts represented the worldwide scale of Marriott’s principal hotel brand-and-loyalty ecosystem at December 31, 2024.[44]

Social media in the employee turnover hospitality industry

  • 100% was Hyatt’s social-media usage score among the hotel groups assessed in the 2024 Digital Maturity Report.[46]
  • 80% was InterContinental Hotels Group’s social-media usage score among the hotel groups assessed in the 2024 Digital Maturity Report.[46]
  • 100% was Hilton Worldwide’s social-media usage score among the hotel groups assessed in the 2024 Digital Maturity Report.[46]
  • 80% was Marriott International’s social-media usage score among the hotel groups assessed in the 2024 Digital Maturity Report.[46]

Influencer Marketing in the travel and hospitality sector (sector benchmark)

  • 92% of destination marketing organizations and tourism boards globally increased or maintained influencer-marketing budgets in 2026.[47]
  • 72% of European travel and hospitality brands plan to expand their creator pool, according to research conducted across seven European markets in 2025.[48]
  • More than 6.5 million influencer posts about the travel industry were published globally in 2023, generating an average engagement rate of 2.4%.[49]
  • 49% of hospitality brands include paid influencer work in their brand strategy, up from 37% in the previous survey period.[50]
  • 92% of European travel and hospitality brands work with micro-creators, defined as influencers with 10,000 to 100,000 followers, in research conducted across seven markets in 2025.[48]

10 Statistics

Operations & Execution

Operational staffing deployment shows measurable changes. U.S. hotel assistant general managers recorded 1.7% fewer hours per occupied room in 2025 versus 2024.

Process optimization in the employee turnover hospitality industry

  • 1.7% fewer hours per occupied room were recorded for U.S. hotel assistant general managers in 2025 versus 2024.[1]
  • 6.6% higher average hours and 3.9% more hours per occupied room were recorded for U.S. hotel maintenance engineers in 2025.[1]
  • 2.9% fewer hours per occupied room were recorded for U.S. hotel general managers in 2025 versus 2024.[1]
  • 3.7% fewer average hours and 2.9% fewer hours per occupied room were recorded for general managers at U.S. hotels in 2025.[1]
  • 2.1% higher average hours and 0.6% fewer hours per occupied room were recorded for U.S. hotel guest-service representatives in 2025.[1]

Operational efficiency in the employee turnover hospitality industry

  • 221 rooms was the average size of hotels in CBRE’s 2023 U.S. labor-cost sample.[51]
  • 5.9% fewer employees were used by the average hotel in CBRE’s U.S. sample in 2023 than in 2019.[51]
  • 29.4% higher average hourly compensation was recorded for hospitality employees in the CBRE U.S. hotel sample in 2023 than in 2019.[51]
  • 22.1% more compensation dollars were paid by the typical U.S. hotel in 2024 than in 2019 despite fewer hours worked.[51]
  • 68.8% average occupancy was recorded across 2,456 U.S. hotels in CBRE’s 2023 labor-cost sample.[51]

Quality management in the employee turnover hospitality industry

  • 79.4% occupancy was recorded by Motto hotels in the U.S. in 2024.[52]
  • 72.0% occupancy was recorded by U.S. luxury hospitality brands in 2024.[52]
  • 73.1% occupancy was recorded across Hyatt’s U.S. system-wide comparable hotels in 2024.[52]
  • 69.9% occupancy was recorded across Hilton’s U.S. system-wide comparable hotels in 2024.[52]
  • 69.5% occupancy was recorded across U.S. hospitality brands in 2024, with RevPAR of $143.91.[52]

Outsourcing / Offshoring in the travel and hospitality sector (sector benchmark)

  • 9% of North American travel buyers and 13% of European travel buyers whose programs were not adding staff expected to outsource more work to third parties in 2025.[33]
  • 14% of travel supplier and TMC professionals whose companies were not adding staff expected to outsource more work to third parties in 2025.[33]
  • 54% of organizations across North America and EMEA outsourced some or all hotel RFP activities to travel management companies or consultants in 2026.[33]
  • Six in 10 travel buyers worldwide relied on their travel management company for sourcing support in 2025.[10]
  • Around three in 10 travel buyers worldwide engaged external consultants for travel-supplier sourcing in 2025.[10]

11 Statistics

Finance & Pricing

Labor and pay signals keep turnover pressure in focus: accommodation and food services average hourly earnings reached a preliminary $22.66 in September 2026.

Pricing strategy in the employee turnover hospitality industry

  • $207.09 was the 2024 average daily rate across all U.S. hospitality brands, up 2.0% year over year.[52]
  • $173.91 was the 2024 average daily rate for U.S. upscale hospitality brands, up 1.7% year over year.[52]
  • $111.13 was the 2024 average daily rate for U.S. midscale hospitality brands, up 1.8% year over year.[52]
  • $220.56 was the 2024 average daily rate for U.S. upper-upscale hospitality brands, up 1.9% year over year.[52]
  • $157.73 was Hilton’s 2024 average daily rate across U.S. system-wide comparable hotels, up 1.9% year over year.[52]

Cost reduction in the employee turnover hospitality industry

  • 4.8% was the increase in combined salaries, wages and employee benefits at U.S. hotels in 2024.[51]
  • 7.4% fewer labor hours were worked by the typical U.S. hotel in 2024 than in 2019, indicating a substantial labor-input reduction.[51]
  • 4.7% was the increase in payments to contract and leased hotel employees in the U.S. in 2023.[51]
  • 4.0% was the increase in average hourly compensation for U.S. hospitality employees in 2024.[51]
  • 5.7% was the decline in U.S. hotel bonus and incentive payments in 2023.[51]

Profitability in the employee turnover hospitality industry

  • Nearly 20% of Australian hospitality businesses reported a loss in the previous financial year in the 2025 benchmarking survey.[53]
  • 47.2% was the average GOP margin for all hotels in HotelData’s U.S. sample during Q2 2026, up from 43.9% in Q2 2025.[54]
  • 44.9% was the average GOP margin for all hotels in HotelData’s U.S. sample during H1 2026, up from 41.3% in H1 2025.[54]
  • 5% to 10% was the net-profit-margin range reported by many Australian hospitality venues in the 2025 benchmarking survey.[53]
  • 39.3% was the forecast average GOP margin for hotels during H2 2025 in HotelData’s sample.[54]

Financial planning in the employee turnover hospitality industry

  • 32.4% was hotel labor cost as a share of revenue in the U.S. in 2023.[51]
  • 38.0% was the average GOP margin achieved by hotels in H1 2024 in HotelData’s comparison.[54]
  • 51.7% was hotel labor cost as a share of expenses before gross operating profit in the U.S. in 2023.[51]
  • 31.4% was hotel labor cost as a share of revenue in the U.S. in 2022.[51]
  • 37.8% was the average GOP margin budgeted by hotels for H1 2025 in HotelData’s sample.[54]

12 Statistics

Product & Service

Employee value proposition varies by pay and scheduling. In 2026, 33% of hotel HR leaders identified competitive pay as the leading element.

Value proposition in the employee turnover hospitality industry

  • 33% of hotel HR leaders identified competitive pay as the leading element of their employee value proposition in 2026.[13]
  • 21% of former hotel-industry employees said clearer career-advancement pathways would persuade them to return in the United States in 2022.[55]
  • 29% of former hotel-industry employees said increased pay and compensation would persuade them to return in the United States in 2022.[55]
  • 17% of former hotel-industry employees said greater scheduling flexibility would persuade them to return in the United States in 2022.[55]
  • 34% of hospitality respondents said their organizations valued frontline staff as much as office staff in North America in 2022.[11]

13 Statistics

Sustainability & Ethics

Employee turnover is tied to governance and job quality signals in ESG-adjacent datasets, alongside workforce engagement response rates such as Archer Hotel Capital’s 78% in 2024.

Sustainability in the employee turnover hospitality industry

  • 3% of global food waste was attributed to hotels in a 2026 circular-tourism analysis.[56]
  • 185 million tonnes of CO2e were generated annually by hotel food systems in the World Sustainable Hospitality Alliance analysis.[57]
  • 1,500 liters of water per room per day can be consumed by hotels in water-scarce areas, according to a 2026 circular-tourism analysis.[56]
  • 27,219 hotels contributed validated environmental performance data to the global 2023 Hotel Sustainability Benchmarking Index.[58]
  • 87% of U.S. hotels provided annual staff training on sustainable practices in 2024.[59]

ESG in the employee turnover hospitality industry

  • 20% was Archer Hotel Capital’s employee turnover rate in 2024.[60]
  • 195,530 employee reviews from 4,182 U.S. hotel companies over 15 years were analyzed to measure employee perceptions of ESG practices.[61]
  • 49.95 was the average emissions score for listed hospitality companies reporting ESG performance in 2023.[62]
  • 78% was Archer Hotel Capital’s employee-engagement survey response rate in 2024.[60]
  • 16% of major listed hospitality companies reporting ESG data achieved an environmental grade above 75 in 2023.[62]

Ethics in the employee turnover hospitality industry

  • 87% of Marriott managers completed online global anti-corruption training as of year-end 2021.[21]
  • 78% of Marriott associates in the required audience completed online global trade-sanctions training as of year-end 2021.[21]
  • 352 U.S. hospitality employees were surveyed in a 2026 study of CSR perceptions, organizational pride and intention to stay.[63]
  • 358 employees of three- to five-star hotels in Spain were surveyed in a 2026 study of internal CSR, job quality and satisfaction.[64]
  • 8,500 Marriott associates completed online global trade-sanctions training as of year-end 2021.[21]

CSR in the employee turnover hospitality industry

  • 352 U.S. hospitality employees participated in research examining CSR satisfaction, organizational pride and intention to stay.[63]
  • 358 employees from three- to five-star hotels in Spain participated in research on employee-oriented CSR and job satisfaction.[64]
  • 131 exhibition-industry workers were included in research on internal and external CSR and employee turnover.[65]

Circular economy in the employee turnover hospitality industry

  • 2.8 million tonnes of waste were generated annually by the UK hospitality sector, excluding refurbishment activities, according to the cited sector analysis.[66]
  • More than 1.1 million tonnes of food waste were generated annually by the UK hospitality sector, according to the cited sector analysis.[66]
  • 3% of global food waste was attributed to hotels in the 2026 circular-tourism analysis.[56]
  • 185 million tonnes of greenhouse-gas emissions were generated annually by hospitality food supply chains in the 2026 circular-tourism analysis.[56]
  • 1.6 kilograms of waste were generated per hotel guest in the 2026 circular-tourism analysis.[56]

Carbon footprint in the employee turnover hospitality industry

  • More than 60% of hotel food-system emissions came from food sourcing in the Sustainable Hospitality Alliance analysis.[57]
  • 185 million tonnes of CO2e were generated annually by hotel food systems in the Sustainable Hospitality Alliance analysis.[57]
  • 1% of global food-related emissions were attributed to hotel meals in the cited hospitality analysis.[34]
  • 41% of Marriott’s water consumption in 2020 occurred in regions with high or extremely high baseline water stress.[67]
  • 44.62 tonnes of CO2e per year was the average carbon footprint attributed to organic waste in a four-star hotel study in Türkiye.[64]

15 Statistics

Globalization & Expansion

Expansion increases the operational surface area for staffing and churn. Hilton opened 973 hotels, representing approximately 98,400 rooms, during 2024.

Globalization in the employee turnover hospitality industry

  • Hilton’s 2024 pipeline included 25 countries and territories where it had no existing hotels.[20]
  • Hilton opened 973 hotels, representing approximately 98,400 rooms, during 2024.[20]
  • More than half of Hilton’s development-pipeline rooms were located outside the United States in 2024.[20]
  • Marriott had 629 properties in Asia Pacific excluding China at year-end 2024.[21]
  • Hilton’s 2024 hotel system achieved 7.3% net unit growth.[19]

Cultural adaptation in the employee turnover hospitality industry

  • 53% of U.S. hotel and lodging management positions were held by women.[81]
  • 54.4% of U.S. hotel and lodging workers were women, according to industry diversity data.[81]
  • 28% of U.S. hotel and lodging workers were Black or African American, compared with 12% nationally.[81]
  • 43% of U.S. hotel and lodging executive positions were held by women.[81]
  • 38% of U.S. hotel and lodging workers were Hispanic, compared with 18% nationally.[81]

Supplier management in the employee turnover hospitality industry

  • 100% of IHG’s new suppliers had signed its Supplier Code at the end of 2024.[38]
  • IHG used a centralized purchase-order desk and purchase-order system to govern third-party corporate expenditure in 2024.[38]
  • Hilton Supply Management maintained relationships with more than 3,500 suppliers globally in 2024.[82]
  • Hilton Supply Management served more than 140 hotel brands worldwide in 2024.[82]
  • Choice Hotels and Accor relied on Entegra’s network of more than 2,700 supplier partners.[83]

Stakeholder management in the employee turnover hospitality industry

  • AHLA’s membership represented 80% of franchised hotels in the United States in 2024.[27]
  • AHLA represented more than 30,000 members at the end of 2024.[27]
  • 70% of meeting planners surveyed by Cvent also participated in sourcing preferred transient hotel programs.[26]
  • AHLA’s membership included the 16 largest hotel companies in the United States in 2024.[27]
  • Cvent’s Supplier Network sourced $16.5 billion of group business value during 2024.[26]

Distribution channels in the employee turnover hospitality industry

  • Hilton operated a global reservation system serving direct online, telephone, mobile-application and intermediary bookings in 2024.[19]
  • Hilton added 409 strategic-partner hotels and approximately 19,400 rooms on a net basis during 2024.[20]
  • Approximately 19,500 rooms from strategic-partner hotels entered Hilton’s system through 2024 openings.[20]
  • Hilton’s 2024 openings included 411 strategic-partner hotels.[20]
  • Approximately 20,100 rooms from strategic-partner hotels were included in Hilton’s 2024 pipeline additions.[20]

Key questions about the employee turnover hospitality industry

How high is hospitality employee turnover in 2025 and 2026 signals?
In 2025, accommodation and food services recorded a 4.2% average monthly quits rate. Restaurant turnover was 122.19% in 2025, and quits rose from 522,000 in August 2026 to 719,000 in September 2026.
Is churn rising again after summer in 2026?
Yes. Quits in accommodation and food services increased from 522,000 in August 2026 to 719,000 in September, the highest level since June 2025.
Which companies lead the employee turnover hospitality industry?
Hilton and InterContinental Hotels Group look different in employee-turnover pressure because Hilton employed or managed approximately 182,000 people at hotels and corporate offices, whereas InterContinental Hotels Group ended 2025 with 6,963 hotels and approximately 1.026 million rooms.
How are AI and technology changes affecting retention and hiring in hospitality?
Hospitality HR leaders flagged retention as a top workforce risk, with 31% identifying it in 2026. Separately, 5.7% of hospitality employers adopted an AI tool instead of hiring a new employee in 2025, and hotel teams using an AI workforce tool reduced hours per occupied room by 3.1% at full-service hotels and 3.5% at select-service hotels in the first half of 2026.
What does market structure look like for workforce churn and data capture?
Turnover reporting and planning depends on integrating workforce and operational systems: only 11% of hotel owners and operators reported a fully integrated technology stack in 2026. 91% still relied on some manual reporting within automated workflows in 2026.
Which labor-market metrics are most directly tied to turnover pressure?
Accommodation and food services recorded 879,000 hires and 883,000 total separations in September 2026, including 719,000 quits. Staffing pressure also shows up in survey signals: 42% of hotel respondents cited workforce shortages as a financial pressure, and 70% said they used higher wages to recruit and retain.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 11). Employee Turnover Hospitality Industry Statistics. Gitnux. https://gitnux.org/employee-turnover-hospitality-industry-statistics
MLA
Samuel Norberg. "Employee Turnover Hospitality Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/employee-turnover-hospitality-industry-statistics.
Chicago
Samuel Norberg. 2026. "Employee Turnover Hospitality Industry Statistics." Gitnux. https://gitnux.org/employee-turnover-hospitality-industry-statistics.

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