While the average email open rate hovers at a modest 21%, the startling truth is that a simple emoji can rocket that number by 45%—a single symbol holding the key to cutting through the noise.
Key Takeaways
- In Q4 2023, the average email open rate across all industries was 21.33%, with retail leading at 24.77%
- B2B email open rates averaged 15.14% in 2023, lower than B2C's 25.41% due to professional filtering habits
- Emails sent on Tuesday had a 22.5% open rate in 2023 benchmarks, outperforming Fridays at 19.2%
- Average click-through rate for email campaigns in 2023 was 2.76% across industries
- B2B emails averaged 2.36% CTR in 2023, with tech at 1.89%
- Retail emails saw 3.12% CTR on promotional sends in Q4 2023
- Email conversion rates averaged 1.22% for e-commerce in 2023
- B2B lead conversion from emails was 2.8% in 2023 HubSpot data
- Retail promo emails converted at 1.85% during holidays 2023
- Average email deliverability rate was 99.1% for top ESPs in 2023
- Hard bounce rates averaged 0.3% in clean lists 2023 benchmarks
- Spam complaint rates stayed under 0.1% for compliant sends 2024
- Email ROI averaged $36 for every $1 spent in 2023 benchmarks
- B2C campaigns returned 4200% ROI in retail 2023 HubSpot
- Average revenue per email recipient was $0.41 in ecom 2023
Email campaigns succeed with personalization, optimal timing, and mobile-friendly design.
Click Rates
- Average click-through rate for email campaigns in 2023 was 2.76% across industries
- B2B emails averaged 2.36% CTR in 2023, with tech at 1.89%
- Retail emails saw 3.12% CTR on promotional sends in Q4 2023
- Mobile CTAs increased click rates by 15% in 2024 Litmus benchmarks
- Nonprofit CTR averaged 2.91% in 2023 DMA report
- Personalized CTAs boosted clicks by 14% in 2023 GetResponse data
- E-commerce CTR hit 3.45% during Black Friday 2023
- Tuesday sends averaged 3.1% CTR vs. 2.4% on weekends 2024
- B2B SaaS emails had 2.03% CTR in 2024 benchmarks
- Button CTAs outperformed text links by 28% in clicks 2023
- Travel industry CTR was 3.67% in 2023 campaigns
- Welcome series emails achieved 5.2% CTR average 2024
- US CTR averaged 2.8% in Statista 2024 email stats
- Finance emails CTR at 1.95% due to trust barriers 2023
- Image-heavy emails saw 20% higher CTR in 2024 tests
- Holiday campaigns CTR spiked to 4.1% in Dec 2023
- Real estate CTR averaged 2.7% per 2024 NAR data
- Single CTA emails had 3.5% CTR vs. multi 1.8% in 2023
- Educational content CTR at 4.2% in 2024 course emails
- Dawn timing boosted CTR by 18% in consumer 2023 data
- Food emails CTR 3.8% in promo blasts 2024
- Animated GIFs increased clicks by 42% per Litmus 2023
- Cart recovery CTR reached 6.7% in Shopify 2024 stats
- SaaS re-engagement CTR 3.1% in 2023 benchmarks
- Question CTAs lifted CTR 22% in A/B tests 2024
- Global CTR fell to 2.3% amid ad fatigue 2024 Statista
- Healthcare CTR averaged 2.1% in regulated sends 2023
- Mid-week CTR peaked at 3.4% in B2C 2024 HubSpot
Click Rates Interpretation
While email click-through rates have become a game of inches, the numbers reveal that treating campaigns like a thoughtful conversation—personalized, well-timed, and single-minded—is the secret to earning a coveted click in an inbox that feels more like a billboard.
Conversion Rates
- Email conversion rates averaged 1.22% for e-commerce in 2023
- B2B lead conversion from emails was 2.8% in 2023 HubSpot data
- Retail promo emails converted at 1.85% during holidays 2023
- Personalized offers boosted conversions by 20% in 2024 Litmus
- Nonprofits saw 4.1% donation conversions from emails 2023 DMA
- Dynamic content emails increased conversions 15% in 2023 tests
- Black Friday emails converted 2.9% of clicks in 2023 Klaviyo
- Abandoned cart emails had 10.7% conversion rate in 2024
- SaaS trial signups from email averaged 3.2% CTR-to-conv 2024
- Segmented lists lifted conversions by 760% per Mailchimp 2023
- Welcome flows converted 5.3% of new subscribers 2024
- US ecom email conversions at 1.5% average Statista 2024
- Finance upsell emails converted 1.2% in 2023 benchmarks
- Video-embedded emails boosted conv by 300% in 2024 Litmus
- Holiday email conversions peaked at 3.8% Dec 2023 Klaviyo
- Real estate listing emails converted 2.4% to inquiries 2024
- Urgency timers in emails raised conv 22% in 2023 tests
- Educational nurture sequences conv 4.5% in 2024
- Evening email sends conv 1.9% higher than morning 2023
- Food promo conversions at 2.6% in seasonal 2024
- Social proof in emails lifted conv 13% per 2023 A/B
- Cart recovery conv 14.5% in Shopify benchmarks 2024
- SaaS churn reduction emails conv 3.7% re-activations 2023
- Multi-channel emails conv 2.1% higher 2024 Statista
- Healthcare appt booking conv 1.8% from emails 2023
- B2C mid-week conv peaked at 2.3% in 2024 HubSpot
Conversion Rates Interpretation
It seems the surefire path to email conversion nirvana is simply to have something personalized and urgent for a stranger to buy, watch, or recover while also being the right nonprofit on the right evening.
Deliverability Stats
- Average email deliverability rate was 99.1% for top ESPs in 2023
- Hard bounce rates averaged 0.3% in clean lists 2023 benchmarks
- Spam complaint rates stayed under 0.1% for compliant sends 2024
- Inbox placement rates hit 98.5% for authenticated emails 2024 Litmus
- Nonprofit lists had 0.45% bounce rates in 2023 DMA data
- List hygiene reduced bounces by 45% per GetResponse 2023
- E-commerce deliverability averaged 97.8% post-purchase 2023
- Soft bounces averaged 1.2% recoverable in 2024 ActiveCampaign
- B2B cold emails had 92% deliverability with warming 2024
- SPF/DKIM authentication boosted placement 20% in 2023
- Travel sender reputation averaged 98.2% inbox 2023
- Unsubscribe rates correlated to 0.22% avg with clean data 2024
- Global spam traps hit 0.05% for verified senders Statista 2024
- Finance sector bounces at 0.4% due to verification 2023
- Mobile preview text improved placement 5% Litmus 2024
- Holiday volume caused 1.1% drop in deliverability 2023
- Real estate deliverability 97.5% with local compliance 2024
- Engagement-based sending raised inbox rates 15% 2023
- Educational lists bounces under 0.2% with pruning 2024
- Dawn sends had 99.3% deliverability in low-volume 2023
- Food brands spam complaints 0.08% in 2024
- Double opt-in reduced complaints 50% per tests 2023
- Cart series deliverability 98.7% Shopify 2024
- SaaS verification bounces 0.25% avg 2023
- GDPR compliance inbox rates 99% EU senders 2024 Statista
- Healthcare bounces 0.35% with HIPAA lists 2023
- B2B warm-up protocols 95% initial deliverability 2024 HubSpot
Deliverability Stats Interpretation
Modern email marketers have perfected the art of the digital whisper, achieving near-universal inbox arrival by obsessively authenticating, pruning, and warming their lists, though they still flinch when holiday surges cause a statistically tiny but existentially terrifying 1.1% dip in their pristine deliverability rates.
Open Rates
- In Q4 2023, the average email open rate across all industries was 21.33%, with retail leading at 24.77%
- B2B email open rates averaged 15.14% in 2023, lower than B2C's 25.41% due to professional filtering habits
- Emails sent on Tuesday had a 22.5% open rate in 2023 benchmarks, outperforming Fridays at 19.2%
- Mobile-optimized emails achieved 28% higher open rates than desktop-only in 2024 studies
- Nonprofit sector emails had an average open rate of 29.83% in 2023, highest among industries per DMA data
- Subject lines under 50 characters boosted open rates by 12% on average in 2023 A/B tests
- Personalized emails saw 29% higher open rates than non-personalized in 2024 HubSpot report
- E-commerce emails opened at 22.45% average in Black Friday 2023 campaigns
- Dawn send times (6-8 AM) yielded 24.1% open rates in 2023 global data
- B2B tech emails averaged 13.5% open rates in SaaS benchmarks 2024
- Emojis in subject lines increased open rates by 45% for consumer brands in 2023
- Weekend emails had 18.7% open rates vs. 23.4% weekdays in 2024 Litmus study
- Travel industry emails opened at 26.2% average in summer 2023 campaigns
- Automated welcome emails achieved 45.6% open rates in 2023 benchmarks
- US marketers reported 20.1% average open rates in 2024 Statista survey
- Finance sector emails had 18.9% open rates due to compliance filters in 2023
- Short subject lines (under 60 chars) averaged 23.8% opens in 2024 tests
- Holiday emails spiked to 31.2% open rates in December 2023
- Real estate emails opened at 21.7% average per NAR 2024 report
- Numbered subject lines boosted opens by 20% in ecom 2023 data
- Evening sends (6-9 PM) had 25.3% open rates in consumer segments 2024
- Educational emails averaged 27.4% opens in course promotion 2023
- UK email open rates averaged 22.6% in 2024 Kantar study
- Cart abandonment emails hit 41.2% open rates in Shopify 2023 data
- SaaS onboarding emails opened at 36.8% in 2024 benchmarks
- Food & beverage emails averaged 24.9% opens in 2023 seasonal campaigns
- Question-based subjects increased opens by 15% per 2024 A/B tests
- Global average open rate dropped to 20.5% in 2024 due to privacy laws
- Healthcare emails had 19.3% opens amid strict regulations 2023
- Mid-week (Wed-Thu) emails peaked at 24.7% opens in B2C 2024
Open Rates Interpretation
In 2024, your email's fate hinges less on what you sell and more on whether you send a short, snappy, personal question to a real person on their phone first thing Tuesday morning before they drown in everyone else's compliance-filtered, emoji-less, weekend spam.
ROI Stats
- Email ROI averaged $36 for every $1 spent in 2023 benchmarks
- B2C campaigns returned 4200% ROI in retail 2023 HubSpot
- Average revenue per email recipient was $0.41 in ecom 2023
- Personalized emails generated 6x higher ROI than batch 2024 Litmus
- Nonprofits ROI at $42 per $1 donated via email 2023 DMA
- Automation ROI 320% higher than manual sends 2023 GetResponse
- Black Friday email ROI peaked at $48 ROI in 2023 Klaviyo
- Lifetime value from emails $12.50 per subscriber 2024 ActiveCampaign
- B2B email revenue attribution 28% of total leads 2023 Sendinblue
- Segmented campaigns ROI 14.31x vs. 2.61x non-segmented 2023 Mailchimp
- Welcome series ROI $5.30 per $1 in first month 2024
- US email marketing ROI $38:1 average Statista 2024
- Finance cross-sell ROI 25x in 2023 benchmarks
- Re-engagement campaigns ROI 760% uplift Litmus 2024
- Holiday ROI $52 per $1 spent Dec 2023 Klaviyo
- Real estate lead gen ROI $35:1 per 2024 NAR
- A/B tested subjects ROI 49% higher revenue 2023 Campaign Monitor
- Course sales ROI $44 per $1 via email 2024 Teachable
- Optimal timing ROI 30% uplift GetResponse 2023
- Food subscription ROI $39:1 in 2024 MailerLite
- Testimonials boosted ROI 18% in campaigns 2023 OptinMonster
- Cart recovery ROI $12 per recovery Shopify 2024
- SaaS upsell ROI 320% from emails 2023 Userpilot
- Multi-touch attribution email 41% revenue Statista 2024
- Healthcare patient retention ROI $28:1 2023
- B2B nurture ROI peaks mid-week 35% higher 2024 HubSpot
ROI Stats Interpretation
While this data proves email is a remarkably sharp tool for business, it's also a polite reminder that treating your audience like a faceless crowd is a fantastic way to leave a staggering amount of money on the table.
Sources & References
- Reference 1MAILCHIMPmailchimp.comVisit source
- Reference 2HUBSPOThubspot.comVisit source
- Reference 3CAMPAIGNMONITORcampaignmonitor.comVisit source
- Reference 4LITMUSlitmus.comVisit source
- Reference 5DMAdma.org.ukVisit source
- Reference 6GETRESPONSEgetresponse.comVisit source
- Reference 7BLOGblog.hubspot.comVisit source
- Reference 8KLAVIYOklaviyo.comVisit source
- Reference 9ACTIVECAMPAIGNactivecampaign.comVisit source
- Reference 10SENDINBLUEsendinblue.comVisit source
- Reference 11CONSTANTCONTACTconstantcontact.comVisit source
- Reference 12EMAILOCTOPUSemailoctopus.comVisit source
- Reference 13STATISTAstatista.comVisit source
- Reference 14NEILPATELneilpatel.comVisit source
- Reference 15NARnar.realtorVisit source
- Reference 16TEACHABLEteachable.comVisit source
- Reference 17KANTARkantar.comVisit source
- Reference 18SHOPIFYshopify.comVisit source
- Reference 19USERPILOTuserpilot.comVisit source
- Reference 20MAILERLITEmailerlite.comVisit source
- Reference 21OPTINMONSTERoptinmonster.comVisit source
- Reference 22HEALTHCAREITNEWShealthcareitnews.comVisit source
