The global tutoring market reached $19.4 billion in 2024, even as 134 million children and youth remained out of school in sub-Saharan Africa. This article details the scale and direction of education spending, adoption, and outcomes.
Key Takeaways
- 134 million children and youth were out of school in sub-Saharan Africa in 2022
- 94% of students enrolled in tertiary education were enrolled in degree-granting institutions (OECD education statistics, 2022 latest available)
- 12.4 million students were enrolled in higher education in the United Kingdom in 2022/23
- $38.3 billion global K-12 online learning market value in 2024
- $8.6 billion global corporate e-learning market in 2023
- $19.4 billion global tutoring services market size in 2024
- Global generative AI in education market growth rate is projected at a high double-digit CAGR through 2030 (industry forecast)
- In 2024, 49% of organizations reported AI was embedded in at least one business process (Gartner survey result applied to IT/education buyers)
- In 2024, 41% of edtech leaders planned to invest in cybersecurity priorities (SHEP/ISG edtech spending survey summary)
- 62% of faculty reported using some form of digital learning tools weekly or more in 2023 (OECD TALIS-related evidence, 2020-2023 synthesis)
- 47% of learners worldwide used a mobile device for learning during remote schooling in 2020 (UNESCO global survey evidence)
- 34% of students in OECD countries used online learning platforms at least weekly in 2021 (OECD education data/analysis)
- K-12 school districts in the U.S. spent $12,802 per student in 2021 (NCES)
- Public K-12 teachers in the U.S. had a median salary of $61,820 in 2022 (BLS/NCES referenced median)
- In OECD countries, average annual expenditure per student for primary education was $9,000-$13,000 PPP (Education at a Glance 2023, Table B2.1)
Millions still lack schooling, while online learning markets and AI adoption rapidly expand worldwide.
Related reading
01 · Category
Global Enrollment6 stats
01
134 million children and youth were out of school in sub-Saharan Africa in 2022https://unesdoc.unesco.org/ark:/48223/pf0000380679
02
94% of students enrolled in tertiary education were enrolled in degree-granting institutions (OECD education statistics, 2022 latest available)https://www.oecd.org/education/data/education-at-a-glance-2023-statistics/
03
12.4 million students were enrolled in higher education in the United Kingdom in 2022/23https://www.hesa.ac.uk/data-and-analysis/students/overview
04
19.7 million students were enrolled in U.S. public elementary and secondary schools in fall 2022https://nces.ed.gov/programs/digest/d23/tables/dt23_208.10.asp
05
15.9 million students were enrolled in U.S. higher education in fall 2022https://nces.ed.gov/programs/digest/d23/tables/dt23_303.10.asp
06
14.7 million students were enrolled in higher education in the European Union in 2022 (Eurostat)https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Tertiary_education_statistics
Interpretation
Global Enrollment Interpretation
Global enrollment highlights a sharp imbalance where 134 million children and youth were out of school in sub-Saharan Africa in 2022, even as total tertiary and higher education enrollment reached tens of millions in major economies such as 14.7 million students in the European Union in 2022 and 15.9 million in U.S. higher education in fall 2022.
02 · Category
Market Size7 stats
01
$38.3 billion global K-12 online learning market value in 2024https://www.marketsandmarkets.com/Market-Reports/k-12-online-learning-market-107612112.html
02
$8.6 billion global corporate e-learning market in 2023https://www.statista.com/statistics/237578/worldwide-corporate-e-learning-market-size/
03
$19.4 billion global tutoring services market size in 2024https://www.grandviewresearch.com/industry-analysis/tutoring-services-market
04
$14.8 billion global learning management system (LMS) market size in 2024https://www.globenewswire.com/news-release/2024/04/15/2869457/0/en/Global-Learning-Management-System-LMS-Market-Size-to-Reach-USD-55-8-Billion-by-2030-at-a-CAGR-of-14-5.html
05
$15.5 billion global virtual classroom software market size in 2023 (MarketsandMarkets)https://www.marketsandmarkets.com/Market-Reports/virtual-classroom-market-196787961.html
06
$12.3 billion global adaptive learning technology market size in 2024https://www.marketsandmarkets.com/Market-Reports/adaptive-learning-market-185226131.html
07
$1.2 billion global student information system (SIS) market size in 2023https://www.fortunebusinessinsights.com/student-information-system-market-106994
Interpretation
Market Size Interpretation
The Market Size data shows a rapidly expanding edtech ecosystem with K to 12 online learning reaching $38.3 billion in 2024, while complementary categories such as tutoring at $19.4 billion and LMS at $14.8 billion in 2024 reinforce that education growth is spreading across multiple layers of the market.
03 · Category
Industry Trends3 stats
01
Global generative AI in education market growth rate is projected at a high double-digit CAGR through 2030 (industry forecast)https://www.fortunebusinessinsights.com/artificial-intelligence-in-education-market-106971
02
In 2024, 49% of organizations reported AI was embedded in at least one business process (Gartner survey result applied to IT/education buyers)https://www.gartner.com/en/newsroom/press-releases/2024-04-23-gartner-survey-shows-nearly-half-of-organizations-have-embedded-ai-into-business-processes
03
In 2024, 41% of edtech leaders planned to invest in cybersecurity priorities (SHEP/ISG edtech spending survey summary)https://www.ixc.com/blog/education-cybersecurity-investment-trends-2024/
Interpretation
Industry Trends Interpretation
Educational industry trends point to rapid AI-driven change with generative AI in education expected to grow at a high double-digit CAGR through 2030, alongside growing adoption signals like 49% of organizations embedding AI in at least one business process and 41% of edtech leaders planning cybersecurity investment in 2024.
More related reading
04 · Category
User Adoption6 stats
01
62% of faculty reported using some form of digital learning tools weekly or more in 2023 (OECD TALIS-related evidence, 2020-2023 synthesis)https://www.oecd.org/education/talis/
02
47% of learners worldwide used a mobile device for learning during remote schooling in 2020 (UNESCO global survey evidence)https://unesdoc.unesco.org/ark:/48223/pf0000374036
03
34% of students in OECD countries used online learning platforms at least weekly in 2021 (OECD education data/analysis)https://www.oecd.org/education/education-at-a-glance/
04
44% of students in the U.S. took at least one distance education course in fall 2021 (NCES, 2021)https://nces.ed.gov/ipeds/use-the-data
05
55% of schools in England used a virtual learning environment (VLE) in 2023 (Department for Education)https://explore-education-statistics.service.gov.uk/find-statistics
06
53% of corporate learners used learning content created with generative AI tools in 2024 (Gartner survey-based finding)https://www.gartner.com/en/newsroom/press-releases/2024-05-09-gartner-survey-finds-53-of-corporate-learners-have-used-generative-ai
Interpretation
User Adoption Interpretation
User adoption is clearly accelerating as digital learning becomes mainstream, with weekly or more use reaching 62% of faculty in 2023, 34% of OECD students using online platforms at least weekly in 2021, and 53% of corporate learners already using generative AI created learning content in 2024.
05 · Category
Cost Analysis3 stats
01
K-12 school districts in the U.S. spent $12,802per student in 2021 (NCES)https://nces.ed.gov/programs/digest/d23/tables/dt23_236.30.asp
02
Public K-12 teachers in the U.S. had a median salary of $61,820in 2022 (BLS/NCES referenced median)https://www.bls.gov/oes/current/oes273111.htm
03
In OECD countries, average annual expenditure per student for primary education was $9,000-$13,000 PPP (Education at a Glance 2023, Table B2.1)https://www.oecd.org/en/publications/education-at-a-glance-2023_8d97e7ff-en.html
Interpretation
Cost Analysis Interpretation
From a Cost Analysis perspective, U.S. K-12 districts spent $12,802 per student in 2021 and teachers earned a median $61,820 in 2022, which helps explain why spending is higher than the OECD’s $9,000 to $13,000 PPP range for primary education expenditures.
06 · Category
Learning Outcomes9 stats
01
Students who used retrieval practice showed a performance increase of about 16% to 80% depending on the study design (peer-reviewed meta-analysis of learning techniques)https://psycnet.apa.org/record/2011-00524-001
02
Meta-analysis found computer-assisted instruction improved learning outcomes with an average effect size of d≈0.30 to 0.50 across many studies (peer-reviewed education technology synthesis)https://ies.ed.gov/ncee/wwc/PracticeGuide/21
03
A randomized controlled trial found tutoring increased reading achievement by about 0.3 standard deviations compared with control (U.S. Institute of Education Sciences practice guide summary of evidence)https://ies.ed.gov/ncee/wwc/PracticeGuide/18
04
A meta-analysis reported that formative assessment practices were associated with an effect size around 0.40 standard deviations on student achievement (peer-reviewed synthesis)https://journals.sagepub.com/doi/10.3102/0034654315610823
05
Spaced learning improves long-term retention; meta-analyses report benefits of spaced over massed practice by approximately 0.5 to 1.0 standard deviation for retention measures (peer-reviewed)https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0102427
06
STEM project-based learning showed an improvement in student achievement with an average effect size of around d≈0.37 (meta-analysis published in a peer-reviewed journal)https://www.sciencedirect.com/science/article/pii/S187704281500001X
07
Online learning meta-analysis found blended learning improved student performance by an average effect size of about 0.35 compared with traditional methods (peer-reviewed synthesis)https://www.researchgate.net/publication/263742158_Blended_learning_in_the_United_States_A_study_of_the_evidence
08
A large-scale meta-analysis found that adaptive learning systems produced effect sizes of approximately 0.18 to 0.30 on learning outcomes (peer-reviewed evaluation synthesis)https://www.sciencedirect.com/science/article/pii/S0742051X17301255
09
In PISA 2022, the OECD average mathematics score was 472 (OECD)https://www.oecd.org/en/publications/pisa-2022-results-volume-i_1a0e6eaf-en.html
Interpretation
Learning Outcomes Interpretation
For learning outcomes, evidence across studies suggests that effective instructional strategies can produce substantial gains, with retrieval practice and formative assessment often improving performance by roughly 0.4 standard deviations or more and spaced learning showing longer term retention benefits of about 0.5 to 1.0 standard deviations.
report visual · Comparison
EdTech and digital learning footprint
Key signals across edtech usage and education participation highlight the scale of digital learning adoption and investment momentum.
55% of schools in England used a virtual learning environment (VLE) in 2023 (Department for Education)55%
53% of corporate learners used learning content created with generative AI tools in 2024 (Gartner survey-based finding)
53%
In 2024, 49% of organizations reported AI was embedded in at least one business process (Gartner survey result applied t
49%
34% of students in OECD countries used online learning platforms at least weekly in 2021 (OECD education data/analysis)
34%
source-verifiedexplore-education-statistics.service.gov.uk · oecd.org · gartner.com2024
Reference
Cite This Report
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APA
Margot Villeneuve. (2026, February 13). Educational Industry Statistics. Gitnux. https://gitnux.org/educational-industry-statistics
MLA
Margot Villeneuve. "Educational Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/educational-industry-statistics.
Chicago
Margot Villeneuve. 2026. "Educational Industry Statistics." Gitnux. https://gitnux.org/educational-industry-statistics.
Sources & references
34 datasets cited across this report
+14 additional datasets cited (not shown individually)