Gitnux/Report 2026

Dubbing Industry Statistics

Global dubbing market revenue hit about USD 4.2B in 2022—discover how streaming localization fuels growth in services and major regions.
236Statistics
80Sources
12Sections
1Visuals
43mRead
November 11, 2026Updated
Dubbing Industry Statistics
Rachel SvenssonWritten by Rachel Svensson·Edited by Henrik Dahl·Fact-checked by Olivia Thornton
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The dubbing industry at a glance

The dubbing industry is expanding with streaming and AI localization: dubbing and subtitling software was estimated at €1.3 billion in 2023 and is projected to reach €1.9 billion by 2028.

€1.3B[66]
Software market size, 2023
9.06%[67]
OTT dubbing CAGR, 2026–2031
42.63%[67]
North America OTT share, 2025
580,000[68]
EU audiovisual jobs, 2021
Market size
The global dubbing and subtitling software market, including social media, was estimated at €1.3 billion in 2023. A separate professional dubbing-services estimate put the market at $500.55 million in 2024, reflecting the difference between software and services definitions.[66][69]
Forecast & CAGR
Dubbing and subtitling software is projected to grow from €1.3 billion in 2023 to €1.9 billion in 2028, implying approximately 7.9% annual growth. The OTT dubbing market is forecast to rise from $0.74 billion in 2025 to $1.25 billion in 2031 at a 9.06% CAGR.[66][67]
Market share & regions
North America accounted for 42.63% of the global OTT dubbing market in 2025. The United States is described as the main buyer and procurement center, while Canada and Mexico contribute bilingual and Spanish-language production capacity.[67]
Segmentation
A 2019 media-localization estimate divided the market into approximately 70% dubbing and 30% subtitling. Current OTT market segmentation includes movies and feature films, original and web series, documentaries, reality content, lip-sync dubbing, voice-over dubbing, broadcasters, production studios and independent creators.[38][67]
Key players & concentration
The supplier landscape remains highly fragmented: Keywords Studios described the film and television dubbing and subtitling market as highly fragmented in 2022, while reporting six locations and approximately €16 million of film-and-TV globalization revenue in fiscal 2021. Major buyers and commissioning platforms include Netflix, Amazon, DreamWorks and other global streamers.[70]
Trends, drivers & challenges
AI dubbing is a major growth driver: a 2024 audiovisual-industry study estimated that generative-AI tools could reach 41% penetration of the dubbing and subtitling software segment by 2028, representing about €0.9 billion in associated provider revenue. The main operational challenge is balancing faster, cheaper synthetic production with cultural adaptation, voice performance and quality control.[66][67]
Consumer behavior & competition
Dubbing is increasingly tied to international streaming demand: Netflix reported that more than 40% of viewing for its branded Korean unscripted series was dubbed, with particularly strong dubbing preference in Brazil, Mexico, Latin America and EMEA. Netflix also makes content available with dubbing in more than 30 languages, intensifying competition among platforms on language coverage and localization quality.[16]
Regulation
The EU Audiovisual Media Services Directive applies to television and on-demand audiovisual services and requires member states to promote accessibility for people with visual or hearing disabilities through measures including subtitling, audio description and sign language. The directive also covers on-demand services and European-works promotion obligations, indirectly increasing localization and language-access requirements.[71]
Latest news
In 2026, Netflix said its accessibility rollout supports subtitles, captions, audio description and dubbing in more than 30 languages. Netflix also continues to expand localization partnerships and uses viewing-demand data to decide when dubbed versions are most valuable, particularly for children’s, family and international programming.[16][72]

02 Ranking

Top 10 Companies in the Dubbing Industry

The leading companies in the dubbing industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Deluxe Media and Keywords Studios are tied at the top of Gitnux's 2026 dubbing ranking with an Overall score of 8.9 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in dubbing production

    Deluxe Media

    US

    Ranked #1 · 8.9 · Dubbing production

    Why we picked it: Its global lip-sync and remote recording coverage is defined by 120+ languages across dubbing steps.

    See in ranking ↓Visit bydeluxe.com ↗

  2. #2 overall

    Keywords Studios

    IE

    Ranked #2 · 8.9 · Dubbing production

    Why we picked it: Its production scope covers voiceover recording plus original-language voice production and SFX.

    See in ranking ↓Visit keywordsstudios.com ↗

  3. Leader in post-production

    TransPerfect

    US

    Ranked #3 · 8.8 · Post-production

    Why we picked it: Its services span dubbing and adjacent post-production, including subtitling delivery.

    See in ranking ↓Visit transperfect.com ↗

Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.

Full ranking

Sort by
Top 10 companies in the dubbing industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Deluxe Media

Dubbing production · US

8.9
2

Keywords Studios

Dubbing production · IE

8.9
3

TransPerfect

Post-production · US

8.8
4

Iyuno

Dubbing production · US

8.6
5

Pixelogic

Dubbing production · US

8.5
6

Visual Data Media Services

Media localization, dubbing and content services · US

8.3
7

Dubbing Brothers

Film and television dubbing across Europe and the US · FR

8.3
8

ZOO Digital Group

Cloud-based dubbing and media localization · GB

8.2
9

VSI Group

Multilingual dubbing and media localization · GB

8.2
10

Plint

Media localization, dubbing and subtitling · SE

8.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Rachel Svensson. (2026, February 13). Top 10 companies in the dubbing industry. In Dubbing Industry Statistics. Gitnux. https://gitnux.org/dubbing-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest dubbing companies

TransPerfect leads with $1.3B in annual revenue (group level, converted to USD).

TransPerfect$1.3B
Keywords Studios$850M
Iyuno$280M
Pixelogic$191M
VSI Group$138M
Dubbing Brothers$136M
source-verifieds3.amazonaws.com · idi.fr2025

04 Statistics

Technology & Innovation

In 2026, provider AI adoption is measured directly: 39.0% offered AI dubbing and 70.3% offered AI-generated translation. Actor reports also point to work erosion, with 76.2% losing work to AI.

AI in the dubbing industry

  • 38.7% of surveyed dubbing actors reported declining rates over the previous three years in 2026.[1]
  • 39.0% of language-service providers reported offering AI dubbing in 2026, according to Nimdzi’s provider survey.[2]
  • 303,241 paid minutes were dubbed through Perso Dubbing between December 2025 and August 2026.[3]
  • 76.2% of surveyed dubbing actors reported definitely or probably losing work to AI in 2026.[1]
  • 20.3% of paid Perso Dubbing projects used lip-sync between December 2025 and August 2026.[3]
  • 70.3% of language-service providers reported offering AI-generated translation in 2026, supporting automated dubbing production.[2]

Automation in the dubbing industry

  • AI-powered quality assurance was offered by 40.7% of surveyed language-service providers in 2026, including providers serving audiovisual localization.[2]
  • Automated dubbing and subtitling were assessed as having low adoption for complex, high-quality audiovisual works but high adoption for lower-value content in 2024.[4]
  • AI-generated translation was offered by 70.3% of surveyed language-service providers in 2026, indicating adoption of automated translation in dubbing-related workflows.[2]

Digital Transformation in the media and publishing sector (sector benchmark)

  • 76% of publisher respondents planned to encourage staff to behave more like creators in 2026, reflecting a shift toward creator-oriented digital publishing globally.[5]
  • 62% of media respondents said companies are not investing enough in future business models in 2026, indicating a significant transformation funding gap globally.[5]
  • 44% of surveyed news publishers said their newsroom AI initiatives were showing promising results in 2026, while 42% described results as limited globally.[5]
  • 94% of media companies reported gains from digital-transformation efforts in 2025, the highest result among industries surveyed globally.[6]

Technology Adoption in the media and publishing sector (sector benchmark)

  • 76% of publishers were piloting or experimenting with AI on business-side functions in 2025, while 18% were actively deploying AI across multiple functions.[7]
  • 30% of publishers reported using AI for content optimization and personalization in 2025, based on a survey of 50 U.S. and UK publishers.[8]
  • 69% of digital-publishing stakeholders expected journalists to have a voice on social media in 2026, according to a survey of 163 publishing-sector participants.[9]
  • 22% of publishers reported not using AI for content creation and distribution in 2025, based on a survey of U.S. and UK publishers.[8]

Cloud Computing in the media and publishing sector (sector benchmark)

  • 98% of media respondents expected a majority of their workloads to be cloud-native within 12 months, according to a global media and entertainment survey conducted in 2023.[10]
  • 55% of media respondents identified complexity as their biggest multicloud challenge, including integration, scaling and maintenance issues, in 2023.[10]
  • 39% of media respondents identified cloud-sprawl costs, data-egress charges and unpredictable pricing as a major multicloud pain point in 2023.[10]
  • 43% of media respondents cited insufficient internal skills for edge computing or specific cloud environments as a major multicloud challenge in 2023.[10]
  • 35.4% of media and entertainment respondents identified migration to a multicloud environment as a technology trend driving observability requirements in 2025.[11]

Big Data in the media and publishing sector (sector benchmark)

  • 35.4% of media and entertainment respondents identified AI adoption as a technology trend driving observability requirements in 2025, reflecting growing use of data-intensive systems.[11]
  • 56% of surveyed publishers said unifying data across platforms was a growing challenge in 2025, based on responses from 50 U.S. and UK publishers.[8]
  • 39% of publishing-sector stakeholders identified data and analytics capabilities as an investment priority for the year ahead in 2025.[12]
  • 27.8% of media and entertainment respondents identified integrating business applications into workflows as a technology trend driving observability requirements in 2025.[11]

IoT in the media and publishing sector (sector benchmark)

  • 39% of media-industry respondents had already implemented IoT and 5G initiatives in 2025, while 34% were in the process of adopting them across EMEA.[13]
  • 32.9% of media and entertainment respondents identified IoT adoption as a technology trend driving observability requirements in 2025.[11]
  • 43% of global media and entertainment enterprises rated IoT extremely important to digital-transformation success in 2024, according to a GSMA Intelligence survey.[14]
  • 90% of global media and entertainment enterprises were already using IoT technology in 2024, according to a GSMA Intelligence survey across 21 countries.[14]

05 Statistics

Data & Analytics

Perso Dubbing datasets show scale and coverage in paid cohorts, including 303,241 translated-video minutes from December 2025 to August 2026 and 1,162 source-to-target combinations.

Business intelligence in the dubbing industry

  • 303,241 translated-video minutes were included in Perso Dubbing’s paid-cohort business analysis from December 2025 through August 2026.[3]
  • 31.0% of paid-cohort dubbed minutes targeted English between December 2025 and August 2026.[3]
  • 1,162 source-to-target combinations were measured in Perso Dubbing’s platform data from January 2025 through August 2026.[3]
  • 18.8% of paid-cohort dubbed minutes came from education content between December 2025 and August 2026.[3]
  • 386,068 dubbing projects formed Perso Dubbing’s cumulative platform dataset for January 2025 through August 2026.[3]
  • 2,902 paying creator accounts were analyzed in Perso Dubbing’s paid-cohort business dataset from December 2025 through August 2026.[3]

Data analytics in the dubbing industry

  • 28.0% of completed Perso Dubbing projects in Q1 2026 selected English as the target language.[3]
  • 10.7% of completed Perso Dubbing projects in Q1 2026 selected Portuguese as the target language.[3]
  • 33 source languages and 33 target languages were included in Perso Dubbing’s Q1 2026 completed-project data.[3]
  • 531 language-pair combinations were measured in Perso Dubbing’s Q1 2026 completed-project sample.[3]
  • 11 of 15 major source languages analyzed by Perso Dubbing in Q1 2026 selected English as their primary dubbing target.[3]
  • 52.7% of completed Perso Dubbing projects in Q1 2026 selected English, Hindi or Portuguese as the target language.[3]

Data Quality in the media and publishing sector (sector benchmark)

  • 63% of publishers surveyed in 2023 reported low data quality as a challenge when collecting customer data.[7]
  • 52% of publishers surveyed in 2023 reported low data quality as a challenge when segmenting customer data.[7]
  • 75% of publishers surveyed globally in March 2026 said incomplete, inconsistent or outdated data affected the quality or usefulness of their AI tools.[7]
  • 64% of publishers surveyed globally in March 2026 identified difficulty integrating data sources into AI tools as their greatest data challenge.[7]

Data Governance in the media and publishing sector (sector benchmark)

  • 28% of European media organisations surveyed in 2025 reported having a partially implemented data strategy.[15]
  • 28% of European media organisations surveyed in 2025 reported having a fully implemented data strategy.[15]
  • 92% of European media stakeholders surveyed in 2025 required robust data and privacy protection before joining a shared media data space.[15]
  • 37% of European media organisations surveyed in 2025 reported having no data strategy.[15]
  • 72% of European media organisations surveyed in 2025 considered data very important to their daily operations.[15]
  • 46% of European media organisations surveyed in 2025 had a dedicated data team, while 34% had no dedicated data team.[15]

KPIs in the dubbing industry

  • 31.0% of paid dubbed minutes were in English in Perso Dubbing’s December 2025–August 2026 cohort.[3]
  • 68 target languages were tracked across Perso Dubbing platform projects from January 2025 through August 2026.[3]
  • 31.9% of paying Perso Dubbing creator accounts used at least two target languages between December 2025 and August 2026.[3]
  • 2,902 paying creator accounts were tracked in Perso Dubbing’s paid cohort from December 1, 2025 through August 31, 2026.[3]
  • 303,241 paid dubbed minutes were tracked by Perso Dubbing from December 1, 2025 through August 31, 2026.[3]
  • 18.8% of paid dubbed minutes were associated with education content in Perso Dubbing’s December 2025–August 2026 cohort.[3]

06 Statistics

Strategy & Growth

Demand growth is tied to streaming language expansion, with North America taking 42.63% of the global OTT dubbing market in 2025. Multiple content formats are included in current OTT segmentation.

Growth in the dubbing industry

  • Non-English-language series and films grew from less than 10% of Netflix viewing a decade earlier to more than one-third by 2026.[16]
  • 10 of Netflix’s 25 most-watched series in the first half of 2025 were non-English-language titles.[16]
  • Foreign-language viewing in English-speaking markets increased 24% over four years, according to Ampere Analysis research published in 2024.[17]
  • 88% of consumers in non-anglophone markets regularly engaged with foreign-language television shows or films in 2024.[17]
  • The U.S. postproduction-services market grew 4.4% annually over the five years to 2026, according to an industry transaction analysis covering dubbing and localization.[18]
  • The U.S. postproduction-services market was approximately $7.1 billion in 2026, with dubbing and localization identified as growth areas.[18]

Differentiation in the dubbing industry

  • Dubbing, voiceover and audio services ranked fifth among services offered by language-service providers surveyed for the 2023 Nimdzi 100.[2]
  • Over 40 languages were covered annually by VSI’s dubbing, subtitling, voiceover and localization operations.[19]
  • More than 100,000 programme hours were localized annually by VSI into over 40 languages, according to a company profile.[19]
  • Over 250 staff and approximately 3,500 freelance translators supported VSI’s global dubbing and localization operations, according to a company profile.[19]
  • 57.9% of surveyed language-service providers offered dubbing, voiceover and audio services in 2023, distinguishing them from providers without audio capabilities.[2]

Mergers and acquisitions in the dubbing industry

  • 1 dubbing and localization studio in the Netherlands was acquired by TransPerfect from Plint in November 2024.[20]
  • 1 Italian dubbing partner, LogoSound, was acquired by ZOO Digital as part of its media-localization expansion, according to the 2024 Nimdzi 100 report.[21]
  • 1 acquisition of Hiventy by TransPerfect was announced in 2022, expanding the buyer’s French media-localization capabilities in subtitling and dubbing.[22]
  • 1 South American media-localization company, Unidub, was added to Iyuno’s global footprint, according to the 2024 Nimdzi 100 report.[21]
  • 1 merger between Jonckers and Acclaro was finalized under the Acclaro brand in the first quarter of 2024, improving geographic coverage in the United States and Europe.[21]

Strategic partnerships in the dubbing industry

  • 1 partnership between DeepDub and Duplitech was identified as an AI-dubbing and content-restoration collaboration in 2025.[1]
  • 1 partnership between ElevenLabs and ESTsoft was identified as an AI-dubbing alliance in 2025.[1]
  • 1 partnership between Synthesia and DeepL was identified as an AI-dubbing industry alliance in 2025.[1]
  • 1 partnership between DeepDub and SoFast was identified as an AI-dubbing collaboration in 2025.[1]
  • 1 partnership between ZOO Digital and LogoSound was associated with ZOO Digital’s expansion of Italian dubbing capacity, according to the 2024 Nimdzi 100 report.[21]

07 Statistics

People & Workforce

Workforce reach stays global while delivery models shift: RWS reported 7,649 full- and part-time staff and more than 40,000 freelance vendors in 2026. ZOO Digital also reported a freelance network of more than 12,000 people.

Hiring in the dubbing industry

  • ZOO Digital reported a freelance network of more than 12,000 people in 2026 for localization and dubbing production.[23]
  • Approximately 15,000 people were described as economically connected to France’s dubbing industry, including 5,000 actors, staff at 110 studios and 2,500 adapter-authors, in 2025.[24]
  • RWS employed 7,649 full- and part-time staff and more than 40,000 freelance vendors in 2026, including workers supporting media localization.[23]

Remote Work in the media and publishing sector (sector benchmark)

  • Across independent UK publishers, 42% of staff worked fully from home in 2025.[25]
  • Across independent UK publishers, 84% of staff worked partly or fully from home in 2025.[25]
  • In the U.S. entertainment and media sector, 37.4% of new job postings were remote in 2024.[26]
  • Across entertainment and media job postings, 369,000 new remote-job listings were recorded globally in 2024.[26]

Hybrid Work in the media and publishing sector (sector benchmark)

  • 52% of newsroom leaders worldwide said hybrid and flexible working had made recruitment easier in 2023; 28% reported no change and 15% said recruitment became harder.[27]
  • 38% of full-time Australian journalists worked in a hybrid combination of home and office, studio or newsroom in 2022, up from 8% before the pandemic.[28]
  • Across media and entertainment employers, 87% said their organizations were still struggling to balance hybrid working in 2025.[29]
  • Across independent UK publishers, 42% of staff had hybrid working arrangements in 2025.[25]
  • 42% of journalists surveyed globally worked in hybrid arrangements in 2024, compared with 24% working in-office and 34% fully remote.[30]

Employee Engagement in the media and publishing sector (sector benchmark)

  • Creative and media employees rated work-life balance 7.29 out of 10 in CultureMonkey’s Q3 2026 benchmark.[31]
  • Creative and media employees recorded an average eNPS of +22 in CultureMonkey’s Q3 2026 benchmark.[31]
  • Creative and media employees rated meaningful work 8.76 out of 10 in CultureMonkey’s Q3 2026 benchmark.[31]
  • Creative and media employees scored 7.67 out of 10 for engagement in CultureMonkey’s Q3 2026 benchmark.[31]
  • Across communications and public-relations professionals, 89% reported being engaged at work in a 2024 survey.[32]

Change Management in the media and publishing sector (sector benchmark)

  • 63% of academic publishers cited inefficient workflows and processes as their biggest internal barrier to change in 2025, while 85% agreed that modernizing production workflows should be a business priority.[33]
  • 74% of media and publishing leaders agreed or strongly agreed that their company culture encouraged change and innovation in 2022.[34]
  • 67% of academic publishers identified modernizing systems and workflows as their top strategic priority in 2025, while 21% actively embraced AI as a transformative opportunity.[33]
  • 92% of media and publishing leaders agreed or strongly agreed that their companies had a clear vision of the kind of company they needed to become in 2022.[34]
  • 25% of surveyed news workers at one US newsroom thought management had communicated its goals effectively during organizational change.[35]

08 Statistics

Customer & Sales

Client continuity metrics emphasize retention: ZOO Digital reported 98.4% sales retained in fiscal 2025. Its Perso Dubbing activity also logged 386,068 platform projects from January 1, 2025 to August 31, 2026.

Customer experience in the dubbing industry

  • 7 days is ZOO Digital’s stated turnaround for its 7-Day Dub service, versus a traditional dubbing process of 4–6 weeks.[36]
  • 4–6 weeks is the traditional dubbing turnaround cited by ZOO Digital before its 7-Day Dub service.[36]
  • 98.4% of ZOO Digital’s sales were retained in fiscal 2025, compared with 92.3% in fiscal 2024, reflecting customer continuity in media localization.[37]

Customer retention in the dubbing industry

  • 98% was ZOO Digital’s client-retention KPI for the 12 months ending September 2020, up from 89% in the first half of fiscal 2020.[38]
  • 98.4% of ZOO Digital’s sales were retained in fiscal 2025, compared with 92.3% in fiscal 2024.[37]

Customer acquisition in the dubbing industry

  • 2,902 paying creators generated 66,846 paid projects on Perso Dubbing between December 2025 and August 2026.[3]
  • 68 target languages were observed across all Perso Dubbing platform projects from January 2025 through August 2026.[3]
  • 386,068 Perso Dubbing platform projects were recorded from January 1, 2025 through August 31, 2026, including all project statuses.[3]
  • 119 billing countries were represented across Perso Dubbing’s subscription records through September 7, 2026.[3]

Customer loyalty in the dubbing industry

  • 31.9% of paying Perso Dubbing creators used two or more target languages between December 2025 and August 2026, compared with 0.3% of free users.[3]
  • 23.0 paid projects was the mean per paying Perso Dubbing creator between December 2025 and August 2026, with a median of 4.[3]
  • 20.3% of Perso Dubbing creators on Starter plans used two or more target languages between December 2025 and August 2026.[3]
  • 63.1% of Perso Dubbing creators on Enterprise plans used two or more target languages between December 2025 and August 2026.[3]

09 Statistics

Marketing & Brand

Self-serve dubbing acquisition appears to connect to open platforms: 12.4% of Perso Dubbing paid projects in the December 2025–August 2026 cohort were sourced from a YouTube URL.

Marketing in the dubbing industry

  • 60.4% of language-service providers surveyed by Nimdzi listed marketing among their served industry verticals in the prior survey year.[2]
  • 47.2% of language-service providers surveyed by Nimdzi listed marketing among their served industry verticals in 2023.[2]
  • 57.9% of surveyed language-service providers offered dubbing, voiceover or audio services in 2023.[2]
  • 58.8% of surveyed language-service providers offered dubbing, voiceover or audio services in 2025.[2]

Digital marketing in the dubbing industry

  • 12.4% of Perso Dubbing paid projects in the December 2025–August 2026 cohort were sourced from a YouTube URL.[3]
  • 57.5% of Brazil-based self-serve paid dubbing minutes on Perso Dubbing targeted languages other than Portuguese in 2026.[3]
  • 28.0% of completed Perso Dubbing AI-dubbing projects selected English as the target language in the first quarter of 2026.[3]

Social media in the dubbing industry

  • 500 billion to 1 trillion additional views is the estimated potential unlocked by dubbing the top 10,000 YouTube videos into more than 20 languages.[39]
  • 20-plus languages is the estimated dubbing opportunity for each of the top 10,000 YouTube videos by performance, according to Unilingo’s founder.[39]

Influencer Marketing in the media and publishing sector (sector benchmark)

  • $37.1 billion was projected for U.S. creator advertising spend in 2025, including sponsored content, paid amplification and planned creator adjacencies.[40]
  • 69% of brands using influencer marketing reported using TikTok in 2024, compared with 47% using Instagram, 33% YouTube and 28% Facebook.[41]
  • 56% of brands said generating user-generated content was the main purpose of their influencer campaigns in 2024, versus 23% citing sales generation.[41]
  • 96% of media-agency respondents in a 2026 survey said social media was used for creator-brand partnerships, making it the most-used channel globally.[42]
  • 17% of media-agency respondents in a 2026 survey said they partnered with influencers to create content for retail media globally.[42]

10 Statistics

Operations & Execution

Operational timing varies sharply by delivery model: ZOO Digital cited a 24-hour fastest delivery time in FY2026, versus a typical four-to-five-week industry timeline.

Process optimization in the dubbing industry

  • 4 production stages—detection, adaptation, verification and acting—were identified for the dubbing process in an Oxera industry survey.[43]
  • 5 weeks is the average time reported for dubbing 60 minutes of audiovisual content in an Oxera industry survey covering Europe.[43]

Operational efficiency in the dubbing industry

  • 24 hours was the fastest dubbing delivery time reported by ZOO Digital in FY2026, versus a typical four-to-five-week industry timeline.[44]
  • More than 20,000 linguists were reported in Iyuno’s global network in 2024, including resources supporting dubbing and subtitling.[45]
  • More than 1,500 employees worked at Iyuno in 2024, supporting its global media-localization and dubbing operations.[46]

Quality management in the dubbing industry

  • 2 automated quality-control mechanisms are described by ZOO Digital: automated testing and acoustic analysis of dubbing recording environments.[37]
  • 22 independent quality measures were used by ZOO Digital’s largest customer to evaluate localization performance in each of the three reported quarters.[44]
  • 3 quarters in a row received perfect quality scores from ZOO Digital’s largest customer before FY2024 year-end.[44]
  • 100% was the quality score reported by ZOO Digital’s largest customer across 22 independent measures in each of the three quarters before FY2024.[44]

Supply chain in the dubbing industry

  • 60% of language-company business was outsourced in the 2025 European Language Industry Survey, with dubbing included among outsourced language-execution activities.[47]
  • 3% of language companies operated a fully in-house model in 2025, down from 5% in the prior survey year.[47]
  • 76% of language companies outsourced work to freelance professionals in 2025, supporting the distributed supplier model used in dubbing and media localization.[47]
  • 95% of surveyed language companies provided services to other language-industry providers in the 2023 ALC Industry Survey, a supply-chain indicator relevant to dubbing vendors.[48]

Outsourcing / Offshoring in the media and publishing sector (sector benchmark)

  • 28% of academic publishers outsourced the majority of proofreading to offshore vendors in 2025, based on a global survey concentrated in the United Kingdom and United States.[49]
  • 54% of academic publishers outsourced the majority of typesetting to offshore vendors in 2025, based on a global survey concentrated in the United Kingdom and United States.[49]
  • 65% of surveyed academic publishers were concerned about offshoring work, according to Deanta’s global academic-publishing survey; the survey year is not stated on the source page.[50]
  • 37% of academic publishers outsourced the majority of copyediting to offshore vendors in 2025, based on a global survey concentrated in the United Kingdom and United States.[49]
  • 82% of surveyed academic publishers offshored work, according to Deanta’s global academic-publishing survey; the survey year is not stated on the source page.[50]

11 Statistics

Finance & Pricing

European cost benchmarks are quantified for volume: an Oxera survey reported €14,500 to dub 60 minutes, implying €242 per finished minute.

Pricing strategy in the dubbing industry

  • Approximately $1.5 billion was ZOO Digital’s cited estimate for the portion of the global localization market attributable to major US studios and streaming platforms in 2025.[44]
  • €14,500 was the average reported cost of dubbing 60 minutes of content in an Oxera survey of European audiovisual-industry respondents.[43]
  • €242 per finished minute was the implied average dubbing cost for 60 minutes of content based on Oxera’s reported €14,500 total.[43]
  • $3 billion was ZOO Digital’s cited estimate for the global localization-services market in 2025, including dubbing, subtitling, captioning and related services.[44]

Cost reduction in the dubbing industry

  • 53% was the increase in European dubbing projects at ZOO Digital in FY2025, helping improve regional operating utilization.[44]
  • $8.4 million of annual fixed-cost cash savings were delivered by ZOO Digital in FY2025.[44]

Profitability in the dubbing industry

  • €81.7 million was Iyuno A/S’s dubbing revenue in 2023, compared with €69.2 million in 2022.[51]
  • 13% was ZOO Digital’s gross-profit margin in FY2024, down from 38% in FY2023 after a sharp reduction in localization demand.[44]

12 Statistics

Product & Service

Market sizing and offering scope are tracked together, including a $4.3 billion global dubbing market size for 2025 and $500.55 million professional dubbing-services estimate for 2024.

Product development in the dubbing industry

  • $4.3 billion was the estimated global dubbing market size in 2025, according to RWS’s annual report discussing its AI-dubbing product strategy.[52]
  • 33 source languages and 33 target languages were analyzed in Perso Dubbing’s Q1 2026 completed-project sample.[3]
  • 386,068 platform projects were recorded by Perso Dubbing between January 1, 2025 and August 31, 2026, covering every generation type and lifecycle status.[3]
  • $7.6 billion is the projected global dubbing market size for 2033 in RWS’s 2025 annual report.[52]
  • 68 target languages were observed across Perso Dubbing projects from January 2025 through August 2026.[3]

Product lifecycle in the dubbing industry

  • 31.9% of 2,902 paying Perso Dubbing creator accounts used two or more target languages between December 2025 and August 2026.[3]
  • 10.3% of Perso Dubbing’s Q1 2026 project volume was education content, the leading content category in that sample.[3]
  • 2,902 paying creator accounts were included in Perso Dubbing’s paid cohort from December 2025 through August 2026.[3]
  • 386,068 projects covered every generation type and lifecycle status in Perso Dubbing’s cumulative dataset from January 2025 through August 2026.[3]
  • 52.7% of Perso Dubbing’s Q1 2026 completed dubbed projects used English, Hindi or Portuguese as the target language.[3]

Value proposition in the dubbing industry

  • 1 end-to-end provider was increasingly preferred over fragmented regional partnerships by localization customers in ZOO’s 2025 market commentary.[53]
  • $3 billion was the estimated localization-services market size in 2024, including dubbing and subtitling.[53]
  • 1–3% of content budgets was described by ZOO as sufficient localization spending to support international audience reach and subscriber engagement.[53]
  • 1–3% of an original content budget typically represented localization costs, including dubbing and subtitling, according to ZOO’s 2025 market commentary.[53]
  • 1 decentralized workflow model enabled ZOO to remove the need for dedicated physical dubbing studios, according to its 2025 market commentary.[53]

13 Statistics

Sustainability & Ethics

Reported environmental metrics are tracked at supplier level, including 892 tonnes of CO2e for STAR7 Scope 1 emissions in 2024. Recovery is also high, with 100% of STAR7 paper and cardboard waste recovered.

Sustainability in the dubbing industry

  • 0.2% of STAR7’s energy consumption came from renewable sources in 2024.[54]
  • 100% of STAR7’s paper and cardboard waste went to recovery in 2024 across its reported operations in Italy and Brazil.[54]
  • 96% of STAR7’s total waste was sent for recovery in 2024 across its reported operations.[54]

ESG in the dubbing industry

  • 40+ languages were regularly required for global distribution through ZOO Digital’s media-localisation business in FY2022.[37]
  • 18% was the approximate reduction in ZOO Digital’s total revenue in the first quarter of FY2026 compared with the same period of FY2025, reflecting reduced dubbing demand.[37]
  • 24 hours was ZOO Digital’s turnaround time for dubbing assignments across multiple languages and eight weekly episodes completed in June 2025.[37]

Ethics in the dubbing industry

  • 26% of voice-acting organizations tracked in a 2026 cultural-industries study framed AI voice cloning as an attack on cultural identity, linguistic heritage or collective memory.[55]
  • 10 of 23 voice-acting organizations referenced the United Voice Artists coalition, founded in 2023, in the study’s tracking dataset.[55]
  • 6 of 23 voice-acting organizations in the 2026 tracker framed AI voice cloning as a cultural-identity or heritage threat.[55]

CSR in the dubbing industry

  • 53 STAR7 employees took maternity or paternity leave in 2024, comprising 34 women and 19 men.[54]
  • 19.2 was STAR7’s average number of training hours per employee in 2024.[54]
  • 48 STAR7 employees returned to work after maternity or paternity leave in 2024.[54]

Circular economy in the dubbing industry

  • 4.3% was the increase in STAR7’s total waste generated in 2024 compared with 2023.[54]
  • 208.38 tonnes of paper and cardboard waste were generated by STAR7 in 2024, with 100% sent to recovery.[54]

Carbon footprint in the dubbing industry

  • 128 tonnes of CO2e were ZOO Digital’s reported Scope 2 electricity emissions in 2024.[37]
  • 1,370 tonnes of CO2e were STAR7’s combined Scope 1 and location-based Scope 2 emissions in 2024.[54]
  • 892 tonnes of CO2e were STAR7’s Scope 1 emissions in 2024.[54]
  • 122 tonnes of CO2e were ZOO Digital’s reported Scope 2 electricity emissions in 2025.[37]

15 Statistics

Globalization & Expansion

Localization demand concentrates around multilingual distribution: the median dubbed YouTube video in a 2026 sample carried 11 dubbed languages. Netflix viewing also shows large non-English shares, with more than one-third by 2026.

Globalization in the dubbing industry

  • 15.7% of U.S. content demand in 2020 was for non-English-language content, including Japanese, Spanish and Korean programming requiring localization.[61]
  • The median dubbed YouTube video in a 2026 sample carried 11 dubbed languages.[23]
  • More than one-third of Netflix viewing came from non-English-language titles in the first half of 2025.[16]
  • 96.5% of dubbed non-English YouTube videos in a 2026 sample offered English audio.[23]
  • Over 40% of viewing for branded Korean unscripted series on Netflix was dubbed, including strong demand in Brazil, Mexico, Latin America and EMEA.[16]

Cultural adaptation in the dubbing industry

  • 60% of FIGS respondents in 2022 were completely aware that they were watching dubbed or otherwise localized material.[62]
  • 45% of Italian FIGS respondents in 2022 said they were completely aware of the dubbing process.[62]
  • 13% of foreign-language shows in a German viewing-diary study were watched dubbed from English.[55]
  • 40% of foreign-language shows in an Italian viewing-diary study were watched dubbed from English.[55]
  • 52% of entertainment consumed in the FIGS region in 2022 was localized, including dubbed and subtitled content.[62]

Supplier management in the dubbing industry

  • 57.9% of language-service providers surveyed in 2023 offered dubbing, voiceover or audio services.[2]
  • 1,300 full-time employees and more than 6,000 distributed specialists supported Deluxe localization services across more than 75 languages.[63]
  • 59% of European language companies reported outsourcing work in 2024, down from 62% in 2022; the survey includes subtitling and dubbing suppliers.[64]
  • More than 75 languages were covered by Deluxe’s distributed workforce of translators, script editors, audio-description writers and linguistic-quality experts.[63]

Stakeholder management in the dubbing industry

  • 55% of global streamers in 2024 preferred streaming content not in their own language, compared with 45% preferring only content in their own language.[65]
  • 87% of global streamers in Disney Advertising’s 2024 survey said they often or sometimes watched content with dubbing or subtitles.[65]
  • Nearly one-third of Netflix members worldwide used accessibility tools and features in 2026, including language and audio options relevant to dubbing stakeholders.[16]
  • 61% of FIGS respondents in 2022 indicated that they had developed expectations around localization quality.[62]

Distribution channels in the dubbing industry

  • More than 30 languages were available for Netflix titles through dubbing, subtitles and related accessibility formats in 2026.[16]
  • 62.4% of 149 dubbed videos in a 2026 sample offered Arabic audio.[23]
  • 71.8% of the 39 dubbing YouTube channels in a 2026 sample offered Portuguese audio on at least one video.[23]
  • Nearly one-third of Netflix viewing in 2025 was for non-English stories, demonstrating the importance of multilingual streaming distribution.[16]
  • 70.5% of 149 dubbed videos in a 2026 sample offered Portuguese audio.[23]

Key questions about the Dubbing Industry

What is the 2023 market size for dubbing and subtitling software?
Dubbing and subtitling software was estimated at €1.3 billion in 2023. The software market size is also €1.3B for 2023.
How fast is the OTT dubbing market expected to grow?
The OTT dubbing market is forecast to rise from $0.74 billion in 2025 to $1.25 billion in 2031 at a 9.06% CAGR.
Which companies lead the dubbing industry?
Deluxe Media and Keywords Studios are tied at the top of Gitnux's 2026 dubbing ranking with an Overall score of 8.9 each.
What technology shift is changing how dubbing is produced?
AI dubbing is a major growth driver, with 39.0% of language-service providers offering AI dubbing in 2026. 70.3% offered AI-generated translation in 2026.
How fragmented is the supplier landscape?
The supplier landscape remains highly fragmented. Keywords Studios described the film and television dubbing and subtitling market as highly fragmented in 2022.
What are typical dubbing turnaround times reported in 2026?
ZOO Digital reported 24 hours as the fastest dubbing delivery time in FY2026. ZOO also cited 4–6 weeks as the traditional process and 7 days for its 7-Day Dub service.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Rachel Svensson. (2026, February 13). Dubbing Industry Statistics. Gitnux. https://gitnux.org/dubbing-industry-statistics
MLA
Rachel Svensson. "Dubbing Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/dubbing-industry-statistics.
Chicago
Rachel Svensson. 2026. "Dubbing Industry Statistics." Gitnux. https://gitnux.org/dubbing-industry-statistics.

Sources & references

80 sources cited across this report

  1. slator.com
  2. nimdzi.com
  3. perso.ai
  4. observatoire-culture.ch
  5. doi.org
  6. alixpartners.com
  7. piano.io
  8. storage.ghost.io
  9. ukaop.org
  10. akamai.com
  11. newrelic.com
  12. research-consulting.com
  13. endava.com
  14. gsmaintelligence.com
  15. tems-dataspace.eu
  16. about.netflix.com
  17. ampereanalysis.com
  18. tnma.com
  19. vsi.tv
  20. media.transperfect.com
  21. uploads2.craft.co
  22. multilingual.com
  23. markstudios.com
  24. lemonde.fr
  25. independentpublishersguild.com
  26. 26254830.fs1.hubspotusercontent-eu1.net
  27. reutersinstitute.politics.ox.ac.uk
  28. medianet.com.au
  29. newsroom.cisco.com
  30. 4272994.fs1.hubspotusercontent-na1.net
  31. culturemonkey.io
  32. myemail.constantcontact.com
  33. c3.sspnet.org
  34. accessintel.com
  35. americanpressinstitute.org
  36. londonstockexchange.com
  37. zoodigital.com
  38. 2658690.fs1.hubspotusercontent-eu1.net
  39. restofworld.org
  40. cdn-group.bnpparibas.com
  41. influencermarketinghub.com
  42. digiday.com
  43. oxera.com
  44. investegate.co.uk
  45. compabase.com
  46. altor.com
  47. uepo.de
  48. assets.ctfassets.net
  49. gremieditors.cat
  50. cdn2.hubspot.net
  51. regnskaber.cvrapi.dk
  52. rws.com
  53. data.fca.org.uk
  54. live.euronext.com
  55. journals.sagepub.com
  56. grantthornton.com
  57. wtwco.com
  58. splunk.com
  59. ec.europa.eu
  60. oecd.org
  61. discovery.ucl.ac.uk
  62. csimagazine.com
  63. postperspective.com
  64. fit-europe-rc.org
  65. files.disneyadvertising.com
  66. guiamagenta.com
  67. researchandmarkets.com
  68. employment-social-affairs.ec.europa.eu
  69. pdf.marketpublishers.com
  70. keywordsstudios.com
  71. digital-strategy.ec.europa.eu
  72. koreatimes.co.kr
  73. bydeluxe.com
  74. iyuno.com
  75. pixelogicmedia.com
  76. visualdatamedia.com
  77. idi.fr
  78. priveq.se
  79. mordorintelligence.com
  80. partnerhelp.netflixstudios.com