Key Takeaways
- In 2023, Dubai's hotel room inventory grew by 4.8% year-on-year to exceed 152,300 rooms across 868 properties
- By Q3 2024, Dubai added 12 new hotels with 2,500 rooms, primarily in the luxury segment, boosting total supply to 155,000 rooms
- As of 2024, 5-star hotels constitute 42% of Dubai's room supply with over 64,000 rooms, while 4-star hotels hold 35%
- In 2023, Dubai's Occupancy Rate for hotels averaged 74.2%, up 8.5% from 2022, with luxury hotels at 78.1%
- Q4 2023 saw Dubai hotel occupancy peak at 82.3%, driven by holiday season and events
- Average Length of Stay in Dubai hotels was 2.8 nights in 2023, with Europeans staying 3.2 nights
- Dubai's overall hotel RevPAR reached AED 456 in 2023, up 22% YoY
- Luxury segment RevPAR in Dubai hit AED 812 in Q4 2023, driven by ADR growth
- Total hotel revenue in Dubai surpassed AED 24 billion in 2023, a 28% increase from 2022
- In 2023, Dubai welcomed 17.15 million international overnight visitors, a 19% increase from 2022
- GCC tourists accounted for 23% of Dubai's 2023 visitors, totaling 3.9 million arrivals
- Russian visitors to Dubai surged 120% to 1.2 million in 2023
- In 2023, Dubai hospitality employed 280,000 workers, 12% of total workforce
- Hotel staff turnover rate in Dubai was 22.4% in 2023, down from 28% in 2022
- 65% of Dubai hotel employees were expatriates in 2023, primarily from India and Philippines
Dubai's hospitality sector is rapidly expanding with consistently high occupancy and strong revenue growth.
Accommodation Supply
- In 2023, Dubai's hotel room inventory grew by 4.8% year-on-year to exceed 152,300 rooms across 868 properties
- By Q3 2024, Dubai added 12 new hotels with 2,500 rooms, primarily in the luxury segment, boosting total supply to 155,000 rooms
- As of 2024, 5-star hotels constitute 42% of Dubai's room supply with over 64,000 rooms, while 4-star hotels hold 35%
- Dubai's serviced apartments numbered 45,000 units in 2023, representing 22% of non-hotel accommodations
- In 2022, new hotel openings in Dubai totaled 18 properties adding 4,200 keys, focused on Downtown and Marina areas
- Dubai International Airport hotels reached 5,000 rooms by 2023, with 15 properties serving transit passengers
- By end-2023, Jumeirah Beach Residence hosted 25 hotels with 8,500 rooms, up 10% from 2022
- Dubai's budget hotel segment expanded by 15% in 2023, adding 3,200 rooms in Deira and Bur Dubai
- In 2024, 28 hotel projects are under construction in Dubai, set to add 7,800 rooms by 2026
- Luxury resorts in Dubai totaled 45 properties with 22,000 rooms as of 2023
- Dubai's hotel room supply per 1,000 residents stood at 45.2 in 2023, highest in the region
- By 2025 projection, Dubai's room count will hit 170,000 with focus on sustainable builds
- In 2023, 35% of new rooms were in mid-scale hotels, totaling 2,100 additions
- Downtown Dubai hotels grew to 40 properties with 12,000 rooms by 2024
- Dubai Silicon Oasis added 5 hotels with 1,200 rooms in 2023-2024
- Overwater villas in Dubai reached 1,500 units across 12 resorts in 2023
- Business hotels in Dubai Trade Centre area numbered 50 with 15,000 rooms in 2023
- Eco-certified hotels in Dubai rose to 120 properties by 2024, 14% of total
- Apartment hotels in Dubai Marina hit 3,500 units in 2023
- By Q2 2024, Dubai's total branded hotel rooms reached 140,000 under 80 international chains
- Heritage hotels in Al Fahidi quarter totaled 20 with 800 rooms, preserved for cultural tourism
- Glamping sites in Dubai desert expanded to 10 camps with 2,000 beds in 2023
- Floating hotels on Dubai Creek numbered 3 with 450 rooms by 2024
- Timeshare resorts in Dubai offered 1,200 units across 8 properties in 2023
- Capsule hotels in Dubai Deira reached 5 facilities with 1,000 pods in 2024
Accommodation Supply Interpretation
Employment Stats
- In 2023, Dubai hospitality employed 280,000 workers, 12% of total workforce
- Hotel staff turnover rate in Dubai was 22.4% in 2023, down from 28% in 2022
- 65% of Dubai hotel employees were expatriates in 2023, primarily from India and Philippines
- Average salary for hotel GM in Dubai was AED 45,000/month in 2023
- Frontline staff numbered 120,000 in Dubai hotels, with 15% annual training investment
- Female employment in Dubai hospitality reached 38% in 2023, up 5% YoY
- New hires in Dubai hotels totaled 35,000 in 2023 amid expansion
- Chefs in Dubai hotels averaged AED 18,000/month salary in 2023
- Hospitality training academies in Dubai graduated 8,500 students in 2023
- Part-time workers comprised 12% of Dubai hotel workforce in peak seasons 2023
- Emiratisation in Dubai hotels hit 5.2% in 2023, with 14,500 nationals employed
- Housekeeping staff turnover was 25% in Dubai luxury hotels 2023
- Revenue per employee in Dubai hotels was AED 85,000 in 2023
- 4,200 new jobs created from 2023 hotel openings in Dubai
- Bartenders and F&B staff totaled 45,000 in Dubai 2023
- Sustainability training covered 70% of Dubai hotel staff in 2023
- Average workweek for Dubai hotel employees was 48 hours in 2023
- Management trainees numbered 2,500 in Dubai hospitality programs 2023
- Security personnel in Dubai hotels: 15,000 employed in 2023
- Wage growth in Dubai hospitality was 7.2% in 2023
Employment Stats Interpretation
Occupancy Rates
- In 2023, Dubai's Occupancy Rate for hotels averaged 74.2%, up 8.5% from 2022, with luxury hotels at 78.1%
- Q4 2023 saw Dubai hotel occupancy peak at 82.3%, driven by holiday season and events
- Average Length of Stay in Dubai hotels was 2.8 nights in 2023, with Europeans staying 3.2 nights
- In 2024 H1, mid-scale hotels in Dubai achieved 72.5% occupancy, surpassing pre-pandemic levels by 5%
- Dubai beach hotels recorded 85.4% occupancy during summer 2023, aided by staycation promotions
- During Expo 2020 extension in 2022, Dubai hotel occupancy hit 90.2% in October
- GCC visitors contributed to 68% occupancy in Q1 2024 Dubai hotels
- Dubai's 5-star hotels had RevPAR-driven occupancy of 76.8% in 2023
- Weekend occupancy in Dubai hotels averaged 65.3% in 2023, boosted by weekend packages
- In 2023, Dubai Airport hotels maintained 92.1% occupancy for transit guests
- Budget hotels in Bur Dubai saw 70.4% occupancy in 2024, up from 62% in 2022
- During Dubai Shopping Festival 2024, citywide occupancy reached 88.7%
- Female guest occupancy in Dubai luxury hotels was 48.2% in 2023
- Q2 2024 occupancy for Dubai Marina hotels was 79.6%, driven by leisure demand
- Serviced apartments in Dubai achieved 71.2% occupancy in 2023
- Downtown Dubai hotels hit 84.5% occupancy during New Year 2024
- Off-peak occupancy (July-August 2023) in Dubai was 62.4%, supported by promotions
- Business traveler occupancy accounted for 55% of total in Q3 2023 Dubai hotels
- Dubai desert resorts maintained 75.8% year-round occupancy in 2023
- Family group occupancy rose 12% to 35% share in 2023 Dubai hotels
- Solo traveler occupancy increased to 18.5% in 2024 Dubai boutique hotels
- During Ramadan 2024, iftar-special hotels saw 81.2% occupancy spike
Occupancy Rates Interpretation
Revenue Metrics
- Dubai's overall hotel RevPAR reached AED 456 in 2023, up 22% YoY
- Luxury segment RevPAR in Dubai hit AED 812 in Q4 2023, driven by ADR growth
- Total hotel revenue in Dubai surpassed AED 24 billion in 2023, a 28% increase from 2022
- ADR for Dubai 5-star hotels averaged AED 950 in 2023, up 18% YoY
- Food & Beverage revenue contributed 35% to total hotel income in Dubai 2023, totaling AED 8.4 billion
- Dubai Marina hotels generated AED 3.2 billion in revenue in 2023
- Meeting & Events revenue in Dubai hotels reached AED 4.1 billion in 2023, up 25%
- Spa revenue in Dubai luxury hotels totaled AED 1.2 billion in 2023, with 15% growth
- Budget hotel ADR in Dubai was AED 285 in 2023, yielding AED 2.5 billion total revenue
- New Year's Eve 2023-24 boosted Dubai hotel revenue by AED 1.8 billion in one night
- RevPAR for beach resorts in Dubai averaged AED 620 in summer 2023
- Corporate rate contracts drove 40% of Dubai business hotel revenue in 2023, AED 5.6 billion
- Leisure RevPAR in Dubai grew 30% to AED 420 in H1 2024
- F&B per available room in Dubai hotels was AED 120 in 2023
- Expo City Dubai hotels earned AED 450 million in 2023 post-event
- Online booking platforms captured 55% of Dubai hotel revenue in 2023, AED 13.2 billion
- Profit margins for Dubai hotels averaged 28.5% GOPPAR in 2023
- Wedding banquets generated AED 900 million in Dubai hotels 2023
- Desert camp revenues hit AED 350 million in 2023 from glamping trends
- Dubai Shopping Festival boosted retail-linked hotel revenue by 22% to AED 2.1 billion in Jan 2024
Revenue Metrics Interpretation
Visitor Trends
- In 2023, Dubai welcomed 17.15 million international overnight visitors, a 19% increase from 2022
- GCC tourists accounted for 23% of Dubai's 2023 visitors, totaling 3.9 million arrivals
- Russian visitors to Dubai surged 120% to 1.2 million in 2023
- UK tourists numbered 1.1 million in Dubai 2023, contributing to 78% hotel occupancy
- Indian overnight visitors hit 1.6 million in 2023, up 32% YoY
- Chinese tourists recovered to 850,000 in Dubai 2023, 85% of pre-pandemic levels
- Average spend per visitor in Dubai was AED 4,200 in 2023
- Female international visitors to Dubai reached 48% of total in 2023
- Millennials (25-40) comprised 42% of Dubai tourists in 2023
- Repeat visitors made up 35% of Dubai's 2023 arrivals
- Adventure tourism visitors grew 25% to 2.1 million in Dubai 2023
- Medical tourists to Dubai numbered 650,000 in 2023, up 15%
- Business event attendees totaled 5.2 million in Dubai 2023
- Families represented 38% of Dubai leisure visitors in 2023
- Solo travelers increased to 22% of Dubai hotel guests in 2024 H1
- Peak visitor month was December 2023 with 1.95 million arrivals
- Visa-on-arrival conversions led to 4.8 million extended stays in 2023
- Luxury shoppers from Saudi Arabia spent AED 12 billion in Dubai 2023
- Digital nomads registered 45,000 in Dubai 2023 under remote work visa
- Cruise passengers to Dubai ports totaled 800,000 in 2023-24 season
Visitor Trends Interpretation
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