GITNUXREPORT 2026

Dooh Advertising Statistics

DOOH advertising is booming globally thanks to strong revenue growth and higher engagement.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

78% of DOOH campaigns achieve higher brand recall compared to static OOH, with 2.5x lift in ad awareness.

Statistic 2

DOOH ads generate 47% higher purchase intent than TV ads among urban millennials.

Statistic 3

65% of consumers notice DOOH screens daily, with 40% taking action like store visits.

Statistic 4

Programmatic DOOH boosts engagement by 32%, with dwell time averaging 12 seconds per impression.

Statistic 5

Retail DOOH increases foot traffic by 23% within 24 hours of exposure.

Statistic 6

82% of drivers recall DOOH billboard messages, vs 23% for radio.

Statistic 7

DOOH in transit yields 5.1x higher recall than online video ads.

Statistic 8

56% of Gen Z interact with DOOH via QR codes, leading to 18% conversion rate.

Statistic 9

Airport DOOH achieves 73% unaided recall, with 29% immediate purchase lift.

Statistic 10

DOOH personalization increases engagement by 41%, with 15-second average view time.

Statistic 11

71% of consumers feel DOOH ads are more relevant than social media.

Statistic 12

Mall DOOH drives 34% uplift in brand consideration among shoppers.

Statistic 13

DOOH video content boosts emotional connection by 28% over static.

Statistic 14

62% of urban consumers share DOOH experiences on social media.

Statistic 15

Gym DOOH engagement peaks at 19 seconds, with 45% recall rate.

Statistic 16

DOOH near purchase moments yields 52% sales lift in CPG.

Statistic 17

67% of Boomers report positive brand sentiment from DOOH exposure.

Statistic 18

Event DOOH increases attendee interaction by 39%.

Statistic 19

DOOH in elevators achieves 88% noticeability, 55% recall.

Statistic 20

Bar DOOH boosts drink orders by 27% via dynamic menus.

Statistic 21

59% of consumers prefer DOOH for local brand discovery.

Statistic 22

DOOH with audio increases recall by 22%.

Statistic 23

Pharmacy DOOH lifts prescription adherence messaging recall by 61%.

Statistic 24

74% of theatergoers engage with pre-show DOOH ads.

Statistic 25

DOOH in gas stations yields 48% uplift in impulse buys.

Statistic 26

University campus DOOH reaches 92% student recall rate.

Statistic 27

DOOH weather-triggered ads boost relevance perception by 35%.

Statistic 28

Hospital DOOH improves patient satisfaction messaging recall by 67%.

Statistic 29

DOOH in coffee shops increases loyalty app scans by 31%.

Statistic 30

63% of consumers act on DOOH calls-to-action within 1 hour.

Statistic 31

Global DOOH advertising revenue grew by 13.8% in 2022 to reach $4.5 billion, driven by programmatic buying and retail media networks.

Statistic 32

The US DOOH market is projected to hit $2.1 billion in 2024, up from $1.8 billion in 2023, with a CAGR of 10.2% through 2028.

Statistic 33

DOOH ad spend in Europe increased by 22% in 2023, totaling €1.2 billion, led by transit and retail sectors.

Statistic 34

Asia-Pacific DOOH market valued at $1.9 billion in 2023, expected to grow at 15.4% CAGR to $5.1 billion by 2030.

Statistic 35

Programmatic DOOH spend globally surged 45% YoY in H1 2023, accounting for 25% of total DOOH transactions.

Statistic 36

UK DOOH revenue reached £450 million in 2023, a 28% increase, with digital screens comprising 70% of OOH inventory.

Statistic 37

Retail DOOH media spend in the US grew 35% to $850 million in 2023, fueled by in-store digital networks.

Statistic 38

Global DOOH screen count exceeded 1.2 million in 2023, with China holding 45% of installations.

Statistic 39

DOOH market in Latin America expanded 18% to $450 million in 2023, with Brazil leading at $220 million.

Statistic 40

US DOOH impressions reached 450 billion in 2023, a 12% increase from 2022.

Statistic 41

Canadian DOOH spend hit CAD 250 million in 2023, growing 20% YoY, primarily in transit.

Statistic 42

India DOOH market valued at $150 million in 2023, projected 25% CAGR to $500 million by 2028.

Statistic 43

Australia DOOH revenue grew 15% to AUD 300 million in 2023, with digital billboards up 30%.

Statistic 44

Middle East DOOH spend reached $200 million in 2023, Dubai contributing 40%.

Statistic 45

Africa DOOH market grew 22% to $100 million in 2023, led by South Africa and Nigeria.

Statistic 46

Programmatic DOOH transactions in Europe hit 1.5 billion in 2023, up 40%.

Statistic 47

US airport DOOH spend increased 25% to $150 million in 2023.

Statistic 48

Global DOOH CAGR forecasted at 12.5% from 2023-2030, reaching $25 billion.

Statistic 49

China DOOH revenue topped $3 billion in 2023, 50% from programmatic.

Statistic 50

France DOOH market grew 19% to €350 million in 2023.

Statistic 51

Germany DOOH spend at €400 million in 2023, up 16%.

Statistic 52

Japan DOOH valued at ¥250 billion in 2023, growth 14%.

Statistic 53

South Korea DOOH market $350 million in 2023, 20% YoY.

Statistic 54

Singapore DOOH revenue $80 million in 2023, up 25%.

Statistic 55

Mexico DOOH grew 21% to $120 million in 2023.

Statistic 56

Spain DOOH at €250 million in 2023, 18% growth.

Statistic 57

Italy DOOH revenue €200 million in 2023, up 17%.

Statistic 58

Netherlands DOOH spend €150 million in 2023, 22% increase.

Statistic 59

Sweden DOOH market $100 million equivalent in 2023, 15% growth.

Statistic 60

DOOH global inventory grew 10% to 1.5 million screens in 2024 forecast.

Statistic 61

DOOH campaigns deliver 3.2x ROI compared to traditional OOH.

Statistic 62

Programmatic DOOH yields 28% lower CPM than direct buys, at $4.50 avg.

Statistic 63

Retail DOOH generates $6.20 revenue per $1 spent.

Statistic 64

DOOH attribution shows 18% sales lift via geofencing measurement.

Statistic 65

CPG brands see 4.1x ROAS from DOOH vs digital display.

Statistic 66

Transit DOOH delivers 2.8x higher ROI than online banners.

Statistic 67

QSR DOOH campaigns achieve $5.80 revenue per dollar invested.

Statistic 68

DOOH with 1st-party data integration boosts ROI by 37%.

Statistic 69

Automotive DOOH yields 15% conversion rate, 3.5x ROI.

Statistic 70

Pharma DOOH returns $4.50 per $1 on awareness campaigns.

Statistic 71

Alcohol brands report 2.9x ROI from bar DOOH.

Statistic 72

Travel DOOH at airports delivers 4.2x ROI on bookings.

Statistic 73

Finance DOOH campaigns show 22% uplift in app downloads, 3x ROI.

Statistic 74

Entertainment DOOH generates 5.1x ticket sales ROI.

Statistic 75

Telecom DOOH achieves 28% store visit lift, $7.20 ROAS.

Statistic 76

Fashion retail DOOH yields 3.7x ROI on in-store traffic.

Statistic 77

Gaming DOOH campaigns deliver 4.8x ROI on console pre-orders.

Statistic 78

Insurance DOOH returns 2.6x on quote requests.

Statistic 79

E-commerce DOOH integration shows 19% sales attribution, 3.4x ROI.

Statistic 80

Beverage DOOH in convenience stores lifts sales 25%, 4.9x ROI.

Statistic 81

Real estate DOOH yields 16% lead gen increase, 3.2x ROI.

Statistic 82

Tech gadget DOOH campaigns achieve 5.3x ROI on launches.

Statistic 83

Health & wellness DOOH returns $6.10 per $1 spent.

Statistic 84

Political DOOH ads show 2.4x voter turnout ROI in key districts.

Statistic 85

B2B DOOH in office lobbies delivers 3.9x lead ROI.

Statistic 86

Programmatic DOOH reduces waste by 40%, improving ROI 25%.

Statistic 87

DOOH cross-channel campaigns boost overall ROI by 31%.

Statistic 88

AI-optimized DOOH yields 4.7x higher ROI than manual.

Statistic 89

North America holds 35% of global DOOH screens, with NYC leading at 50k units.

Statistic 90

Retail sector accounts for 42% of DOOH ad spend worldwide.

Statistic 91

Transit DOOH adoption up 25% in Europe post-COVID.

Statistic 92

China has 550k DOOH screens, 60% in retail environments.

Statistic 93

US QSR chains operate 30% of all retail DOOH screens.

Statistic 94

UK transit DOOH covers 80% of major rail stations.

Statistic 95

Brazil DOOH 70% concentrated in Sao Paulo and Rio malls.

Statistic 96

India sees 40% YoY growth in airport DOOH adoption.

Statistic 97

Australia billboards digitized 65% in urban areas.

Statistic 98

Middle East luxury retail DOOH at 90% screen penetration.

Statistic 99

Canada gym DOOH networks cover 55% of fitness chains.

Statistic 100

Germany office lobby DOOH adopted by 40% of corporates.

Statistic 101

Japan convenience store DOOH at 75% nationwide.

Statistic 102

South Africa transit DOOH up 35% in Johannesburg.

Statistic 103

Mexico cinema DOOH screens in 85% of multiplexes.

Statistic 104

France pharmacy DOOH covers 50% of urban locations.

Statistic 105

Singapore bar DOOH in 60% of nightlife venues.

Statistic 106

Italy highway DOOH digitized 55% of rest stops.

Statistic 107

Spain university campus DOOH at 70% coverage.

Statistic 108

Sweden hospital DOOH networks in 45% facilities.

Statistic 109

US gas station DOOH up 28% to 20k screens.

Statistic 110

APAC e-sports venues adopt DOOH at 80% rate.

Statistic 111

LATAM coffee shop DOOH penetration 35%.

Statistic 112

EU event spaces DOOH adoption 62% post-2022.

Statistic 113

Africa stadium DOOH covers 40% capacity screens.

Statistic 114

Russia retail DOOH at 50% in Moscow hypermarkets.

Statistic 115

Thailand mall DOOH screens exceed 10k units.

Statistic 116

Poland transit DOOH in 75% Warsaw metro.

Statistic 117

Turkey airport DOOH growth 30% Istanbul hub.

Statistic 118

Vietnam street furniture DOOH pilots 20% urban.

Statistic 119

Elevator DOOH in high-rises adopted 55% Asia.

Statistic 120

68% of DOOH networks now integrate CMP for real-time bidding.

Statistic 121

5G connectivity in DOOH screens increased by 150% in 2023, enabling 4K streaming.

Statistic 122

AI-driven content personalization adopted by 55% of DOOH operators.

Statistic 123

Programmatic SSPs handle 60% of DOOH inventory globally.

Statistic 124

Facial recognition opt-in features in 25% of premium DOOH networks for audience metrics.

Statistic 125

Cloud CMS used by 82% of DOOH providers, reducing latency to <1 second.

Statistic 126

AR integration in DOOH apps reached 15% of campaigns in 2023.

Statistic 127

Sensor fusion (camera + WiFi) for demographics in 40% of screens.

Statistic 128

4K/8K DOOH screens comprise 35% of new installations in 2024.

Statistic 129

Edge computing deployed in 50% of transit DOOH for low-latency.

Statistic 130

Voice activation via DOOH speakers in 12% of retail sites.

Statistic 131

NFT-linked DOOH campaigns launched in 5 major cities.

Statistic 132

LiDAR for precise audience measurement in 18% of billboards.

Statistic 133

75% of DOOH now supports HTML5 for dynamic creatives.

Statistic 134

IoT integration for environmental triggers in 62% of networks.

Statistic 135

Privacy-safe people counting via AI in 90% of modern screens.

Statistic 136

360-degree video DOOH rising 200% in experiential campaigns.

Statistic 137

SSP-DSP direct integration cuts latency by 70% in programmatic DOOH.

Statistic 138

Holographic displays tested in 2% of luxury retail DOOH.

Statistic 139

WiFi RTLS for footfall attribution in 45% of malls.

Statistic 140

Generative AI for ad creative generation in 20% of agencies.

Statistic 141

Solar-powered DOOH screens up 30% in remote locations.

Statistic 142

6G trials for DOOH ultra-HD streaming begin in Asia.

Statistic 143

Federated learning for cross-network audience data in 15% platforms.

Statistic 144

Touchless interactive DOOH via gesture control in 28% public screens.

Statistic 145

Quantum-safe encryption for DOOH data streams adopted by 8%.

Statistic 146

Metaverse-linked DOOH pilots in 3% of entertainment venues.

1/146

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Forget static billboards—with explosive growth from New York to Shanghai and a staggering 3.2x average ROI, Digital Out-of-Home (DOOH) advertising is orchestrating a real-world revolution that consumers not only notice but act upon.

Key Takeaways

Global DOOH advertising revenue grew by 13.8% in 2022 to reach $4.5 billion, driven by programmatic buying and retail media networks.
The US DOOH market is projected to hit $2.1 billion in 2024, up from $1.8 billion in 2023, with a CAGR of 10.2% through 2028.
DOOH ad spend in Europe increased by 22% in 2023, totaling €1.2 billion, led by transit and retail sectors.
78% of DOOH campaigns achieve higher brand recall compared to static OOH, with 2.5x lift in ad awareness.
DOOH ads generate 47% higher purchase intent than TV ads among urban millennials.
65% of consumers notice DOOH screens daily, with 40% taking action like store visits.
DOOH campaigns deliver 3.2x ROI compared to traditional OOH.
Programmatic DOOH yields 28% lower CPM than direct buys, at $4.50 avg.
Retail DOOH generates $6.20 revenue per $1 spent.
68% of DOOH networks now integrate CMP for real-time bidding.
5G connectivity in DOOH screens increased by 150% in 2023, enabling 4K streaming.
AI-driven content personalization adopted by 55% of DOOH operators.
North America holds 35% of global DOOH screens, with NYC leading at 50k units.
Retail sector accounts for 42% of DOOH ad spend worldwide.
Transit DOOH adoption up 25% in Europe post-COVID.

DOOH advertising is booming globally thanks to strong revenue growth and higher engagement.

Consumer Engagement and Recall

78% of DOOH campaigns achieve higher brand recall compared to static OOH, with 2.5x lift in ad awareness.
DOOH ads generate 47% higher purchase intent than TV ads among urban millennials.
65% of consumers notice DOOH screens daily, with 40% taking action like store visits.
Programmatic DOOH boosts engagement by 32%, with dwell time averaging 12 seconds per impression.
Retail DOOH increases foot traffic by 23% within 24 hours of exposure.
82% of drivers recall DOOH billboard messages, vs 23% for radio.
DOOH in transit yields 5.1x higher recall than online video ads.
56% of Gen Z interact with DOOH via QR codes, leading to 18% conversion rate.
Airport DOOH achieves 73% unaided recall, with 29% immediate purchase lift.
DOOH personalization increases engagement by 41%, with 15-second average view time.
71% of consumers feel DOOH ads are more relevant than social media.
Mall DOOH drives 34% uplift in brand consideration among shoppers.
DOOH video content boosts emotional connection by 28% over static.
62% of urban consumers share DOOH experiences on social media.
Gym DOOH engagement peaks at 19 seconds, with 45% recall rate.
DOOH near purchase moments yields 52% sales lift in CPG.
67% of Boomers report positive brand sentiment from DOOH exposure.
Event DOOH increases attendee interaction by 39%.
DOOH in elevators achieves 88% noticeability, 55% recall.
Bar DOOH boosts drink orders by 27% via dynamic menus.
59% of consumers prefer DOOH for local brand discovery.
DOOH with audio increases recall by 22%.
Pharmacy DOOH lifts prescription adherence messaging recall by 61%.
74% of theatergoers engage with pre-show DOOH ads.
DOOH in gas stations yields 48% uplift in impulse buys.
University campus DOOH reaches 92% student recall rate.
DOOH weather-triggered ads boost relevance perception by 35%.
Hospital DOOH improves patient satisfaction messaging recall by 67%.
DOOH in coffee shops increases loyalty app scans by 31%.
63% of consumers act on DOOH calls-to-action within 1 hour.

Consumer Engagement and Recall Interpretation

It sounds like digital out-of-home advertising doesn't just politely ask for your attention but grabs it by the collar and then politely reminds your brain to go buy something, all before you can finish your latte.

Market Size and Growth

Global DOOH advertising revenue grew by 13.8% in 2022 to reach $4.5 billion, driven by programmatic buying and retail media networks.
The US DOOH market is projected to hit $2.1 billion in 2024, up from $1.8 billion in 2023, with a CAGR of 10.2% through 2028.
DOOH ad spend in Europe increased by 22% in 2023, totaling €1.2 billion, led by transit and retail sectors.
Asia-Pacific DOOH market valued at $1.9 billion in 2023, expected to grow at 15.4% CAGR to $5.1 billion by 2030.
Programmatic DOOH spend globally surged 45% YoY in H1 2023, accounting for 25% of total DOOH transactions.
UK DOOH revenue reached £450 million in 2023, a 28% increase, with digital screens comprising 70% of OOH inventory.
Retail DOOH media spend in the US grew 35% to $850 million in 2023, fueled by in-store digital networks.
Global DOOH screen count exceeded 1.2 million in 2023, with China holding 45% of installations.
DOOH market in Latin America expanded 18% to $450 million in 2023, with Brazil leading at $220 million.
US DOOH impressions reached 450 billion in 2023, a 12% increase from 2022.
Canadian DOOH spend hit CAD 250 million in 2023, growing 20% YoY, primarily in transit.
India DOOH market valued at $150 million in 2023, projected 25% CAGR to $500 million by 2028.
Australia DOOH revenue grew 15% to AUD 300 million in 2023, with digital billboards up 30%.
Middle East DOOH spend reached $200 million in 2023, Dubai contributing 40%.
Africa DOOH market grew 22% to $100 million in 2023, led by South Africa and Nigeria.
Programmatic DOOH transactions in Europe hit 1.5 billion in 2023, up 40%.
US airport DOOH spend increased 25% to $150 million in 2023.
Global DOOH CAGR forecasted at 12.5% from 2023-2030, reaching $25 billion.
China DOOH revenue topped $3 billion in 2023, 50% from programmatic.
France DOOH market grew 19% to €350 million in 2023.
Germany DOOH spend at €400 million in 2023, up 16%.
Japan DOOH valued at ¥250 billion in 2023, growth 14%.
South Korea DOOH market $350 million in 2023, 20% YoY.
Singapore DOOH revenue $80 million in 2023, up 25%.
Mexico DOOH grew 21% to $120 million in 2023.
Spain DOOH at €250 million in 2023, 18% growth.
Italy DOOH revenue €200 million in 2023, up 17%.
Netherlands DOOH spend €150 million in 2023, 22% increase.
Sweden DOOH market $100 million equivalent in 2023, 15% growth.
DOOH global inventory grew 10% to 1.5 million screens in 2024 forecast.

Market Size and Growth Interpretation

Evidently, we’ve evolved from passive poster spectators to data-driven retail stalkers, and every screen from São Paulo to Seoul is now screaming, "Buy me!" with alarming and profitable precision.

Performance and ROI Metrics

DOOH campaigns deliver 3.2x ROI compared to traditional OOH.
Programmatic DOOH yields 28% lower CPM than direct buys, at $4.50 avg.
Retail DOOH generates $6.20 revenue per $1 spent.
DOOH attribution shows 18% sales lift via geofencing measurement.
CPG brands see 4.1x ROAS from DOOH vs digital display.
Transit DOOH delivers 2.8x higher ROI than online banners.
QSR DOOH campaigns achieve $5.80 revenue per dollar invested.
DOOH with 1st-party data integration boosts ROI by 37%.
Automotive DOOH yields 15% conversion rate, 3.5x ROI.
Pharma DOOH returns $4.50 per $1 on awareness campaigns.
Alcohol brands report 2.9x ROI from bar DOOH.
Travel DOOH at airports delivers 4.2x ROI on bookings.
Finance DOOH campaigns show 22% uplift in app downloads, 3x ROI.
Entertainment DOOH generates 5.1x ticket sales ROI.
Telecom DOOH achieves 28% store visit lift, $7.20 ROAS.
Fashion retail DOOH yields 3.7x ROI on in-store traffic.
Gaming DOOH campaigns deliver 4.8x ROI on console pre-orders.
Insurance DOOH returns 2.6x on quote requests.
E-commerce DOOH integration shows 19% sales attribution, 3.4x ROI.
Beverage DOOH in convenience stores lifts sales 25%, 4.9x ROI.
Real estate DOOH yields 16% lead gen increase, 3.2x ROI.
Tech gadget DOOH campaigns achieve 5.3x ROI on launches.
Health & wellness DOOH returns $6.10 per $1 spent.
Political DOOH ads show 2.4x voter turnout ROI in key districts.
B2B DOOH in office lobbies delivers 3.9x lead ROI.
Programmatic DOOH reduces waste by 40%, improving ROI 25%.
DOOH cross-channel campaigns boost overall ROI by 31%.
AI-optimized DOOH yields 4.7x higher ROI than manual.

Performance and ROI Metrics Interpretation

Traditional advertising should be jealously eyeing the exit, as digital out-of-home not only promises but delivers a consistently higher return on investment, proving its effectiveness across every measurable industry, from finance to fast food.

Regional and Sector Adoption

North America holds 35% of global DOOH screens, with NYC leading at 50k units.
Retail sector accounts for 42% of DOOH ad spend worldwide.
Transit DOOH adoption up 25% in Europe post-COVID.
China has 550k DOOH screens, 60% in retail environments.
US QSR chains operate 30% of all retail DOOH screens.
UK transit DOOH covers 80% of major rail stations.
Brazil DOOH 70% concentrated in Sao Paulo and Rio malls.
India sees 40% YoY growth in airport DOOH adoption.
Australia billboards digitized 65% in urban areas.
Middle East luxury retail DOOH at 90% screen penetration.
Canada gym DOOH networks cover 55% of fitness chains.
Germany office lobby DOOH adopted by 40% of corporates.
Japan convenience store DOOH at 75% nationwide.
South Africa transit DOOH up 35% in Johannesburg.
Mexico cinema DOOH screens in 85% of multiplexes.
France pharmacy DOOH covers 50% of urban locations.
Singapore bar DOOH in 60% of nightlife venues.
Italy highway DOOH digitized 55% of rest stops.
Spain university campus DOOH at 70% coverage.
Sweden hospital DOOH networks in 45% facilities.
US gas station DOOH up 28% to 20k screens.
APAC e-sports venues adopt DOOH at 80% rate.
LATAM coffee shop DOOH penetration 35%.
EU event spaces DOOH adoption 62% post-2022.
Africa stadium DOOH covers 40% capacity screens.
Russia retail DOOH at 50% in Moscow hypermarkets.
Thailand mall DOOH screens exceed 10k units.
Poland transit DOOH in 75% Warsaw metro.
Turkey airport DOOH growth 30% Istanbul hub.
Vietnam street furniture DOOH pilots 20% urban.
Elevator DOOH in high-rises adopted 55% Asia.

Regional and Sector Adoption Interpretation

While North America lays claim to a third of the world's digital billboards, the real story is a global tapestry where every public space, from Sao Paulo malls to Swedish hospitals, is quietly staging a polite but firm coup to become your next screen.

Technological Innovations

68% of DOOH networks now integrate CMP for real-time bidding.
5G connectivity in DOOH screens increased by 150% in 2023, enabling 4K streaming.
AI-driven content personalization adopted by 55% of DOOH operators.
Programmatic SSPs handle 60% of DOOH inventory globally.
Facial recognition opt-in features in 25% of premium DOOH networks for audience metrics.
Cloud CMS used by 82% of DOOH providers, reducing latency to <1 second.
AR integration in DOOH apps reached 15% of campaigns in 2023.
Sensor fusion (camera + WiFi) for demographics in 40% of screens.
4K/8K DOOH screens comprise 35% of new installations in 2024.
Edge computing deployed in 50% of transit DOOH for low-latency.
Voice activation via DOOH speakers in 12% of retail sites.
NFT-linked DOOH campaigns launched in 5 major cities.
LiDAR for precise audience measurement in 18% of billboards.
75% of DOOH now supports HTML5 for dynamic creatives.
IoT integration for environmental triggers in 62% of networks.
Privacy-safe people counting via AI in 90% of modern screens.
360-degree video DOOH rising 200% in experiential campaigns.
SSP-DSP direct integration cuts latency by 70% in programmatic DOOH.
Holographic displays tested in 2% of luxury retail DOOH.
WiFi RTLS for footfall attribution in 45% of malls.
Generative AI for ad creative generation in 20% of agencies.
Solar-powered DOOH screens up 30% in remote locations.
6G trials for DOOH ultra-HD streaming begin in Asia.
Federated learning for cross-network audience data in 15% platforms.
Touchless interactive DOOH via gesture control in 28% public screens.
Quantum-safe encryption for DOOH data streams adopted by 8%.
Metaverse-linked DOOH pilots in 3% of entertainment venues.

Technological Innovations Interpretation

The advertising world is now a sharply dressed, data-driven mind-reader: it sees you in 4K, knows you better than your mother (but in a privacy-safe way), and is already flirting with holograms and the metaverse while ensuring your facial recognition is strictly opt-in.

Sources & References

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