GITNUXREPORT 2026

Does Advertising Work Statistics

Multiple statistics consistently show that advertising delivers a clear and significant return on investment.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

TV ads increase purchase incidence by 9% per Nielsen Homescan.

Statistic 2

Google's Brand Lift studies show YouTube TrueView ads lift ad recall by 20% on average across 10,000 studies.

Statistic 3

Facebook Brand Lift: Carousel ads increase ad recall by 1.5 points (15%).

Statistic 4

Nielsen study: 90% of consumers report TV ads make them aware of brands.

Statistic 5

Kantar Millward Brown: Emotional ads boost top-of-mind awareness by 25%.

Statistic 6

Ipsos Affinitas: OOH ads lift brand awareness by 12% in exposed vs control groups.

Statistic 7

Dynamic Logic (now Kantar): Search ads increase aided awareness by 8%.

Statistic 8

comScore: Display ads lift brand familiarity 10-15% in lift studies.

Statistic 9

Millward Brown: Radio ads improve spontaneous awareness by 7% weekly.

Statistic 10

GfK MRI Starch: Print ads achieve 30% average readership and 20% awareness lift.

Statistic 11

YouGov BrandIndex: Campaigns shift buzz scores by +5 points on average.

Statistic 12

Launchmetrics: Influencer campaigns boost media impact value 300%, correlating to 15% awareness gain.

Statistic 13

Edelman Trust Barometer: Trusted brand ads lift consideration 22%.

Statistic 14

Interbrand Best Global Brands: Ad spend leaders see 10% YoY awareness growth.

Statistic 15

BrandZ: Top risers gain 20% brand equity via awareness campaigns.

Statistic 16

TrackMaven: Social ads lift unaided recall 18% for video formats.

Statistic 17

Sprout Social Index: 86% of consumers say UGC increases brand awareness.

Statistic 18

HubSpot State of Marketing: 69% of marketers report video ads top for awareness.

Statistic 19

Content Marketing Institute: Podcasts lift awareness 25% among listeners.

Statistic 20

Semrush: SEO + PPC combo lifts branded search visibility 40%.

Statistic 21

Ahrefs study: Content marketing builds awareness with 3x more leads.

Statistic 22

Brightcove: Streaming video ads achieve 28% viewability and awareness.

Statistic 23

Programmatic lift tests show 9% average awareness uplift (IAB).

Statistic 24

Path to Purchase Institute: In-store digital screens lift awareness 15%.

Statistic 25

Arbitron (Nielsen Audio): Podcast ads boost awareness 24%.

Statistic 26

OMDIA: CTV ads deliver 18% higher awareness than linear TV.

Statistic 27

Search Engine Journal: Voice search ads increase awareness 12%.

Statistic 28

Socialbakers (Emplifi): TikTok ads lift awareness 22% for Gen Z.

Statistic 29

Snapchat Insights: AR lenses boost awareness 30%.

Statistic 30

Pinterest Trends: Shoppable pins lift awareness 21%.

Statistic 31

LinkedIn Marketing: B2B ads increase awareness 33%.

Statistic 32

Twitter (X) Brand Spotlights: Promoted trends lift awareness 17%.

Statistic 33

Programmatic ad exposure increases favorable opinion by 12% (DoubleVerify).

Statistic 34

Facebook video ads see 1.5% average CTR, leading to 10% engagement lift.

Statistic 35

Instagram Stories polls boost interaction rates by 20%.

Statistic 36

YouTube bumper ads achieve 25% view-through rate engagement.

Statistic 37

TikTok Spark Ads drive 28% higher engagement than standard video.

Statistic 38

LinkedIn sponsored content CTR 0.44%, 3x industry average.

Statistic 39

Google Display Network average CTR 0.46%, with rich media 2x higher.

Statistic 40

Email marketing averages 21% open rate, 2.3% CTR (Mailchimp).

Statistic 41

SMS marketing open rates 98%, CTR 19% (Twilio).

Statistic 42

Push notifications CTR 7.8% average (Urban Airship).

Statistic 43

Influencer posts engagement rate 3.5% vs 1% brand posts (Influencer Marketing Hub).

Statistic 44

User-generated content boosts engagement 28% (Bazaarvoice).

Statistic 45

Live video engagement 10x higher than pre-recorded (HubSpot).

Statistic 46

Interactive quizzes CTR 2-4x standard ads (Outgrow).

Statistic 47

Gamified ads increase time spent 47% (Motivaction).

Statistic 48

Personalized ads lift CTR 30% (Dynamic Yield).

Statistic 49

Retargeting ads CTR 10x higher than display (AdRoll).

Statistic 50

Video ads on social media CTR 1.8x image ads.

Statistic 51

AR filters Snapchat engagement 20% higher.

Statistic 52

Voice assistants engagement 4.2% response rate (Voicebot.ai).

Statistic 53

Chatbot interactions conversion 67% higher (Drift).

Statistic 54

Loyalty app push engagement 36% open rate (Localytics).

Statistic 55

Podcast sponsorship recall leads to 15% purchase intent engagement.

Statistic 56

OOH digital DOOH CTR equivalent 0.6% digital benchmark.

Statistic 57

In-store radio boosts dwell time 10%, engagement proxy.

Statistic 58

Programmatic video completion rates 80%, engagement signal.

Statistic 59

Native ads CTR 0.56% vs 0.15% display (Sharethrough).

Statistic 60

Shoppable Instagram posts engagement 1.08%.

Statistic 61

Amazon DSP engagement via ACoS 25% average.

Statistic 62

Pinterest promoted pins save/share rate 0.4%.

Statistic 63

Twitter conversation ads replies 2x standard.

Statistic 64

YouTube end screens CTR 7.5% engagement.

Statistic 65

A study by the IPA found that advertising campaigns with a high share of emotional creative content delivered an average ROI of 23% higher than those focused purely on rational messaging, based on 396 case studies analyzed from 1986-2015.

Statistic 66

Nielsen reports that for every $1 spent on TV advertising, brands see an average return of $5.20 in sales within the first year, derived from cross-media measurement across 500+ CPG brands.

Statistic 67

Google’s Economic Impact Report indicates that US businesses using Google Ads achieve an average 200% ROI, with small businesses averaging $2 return for every $1 invested over 2019-2022.

Statistic 68

A Kantar analysis of 15,000 global campaigns showed that TV advertising yields a median ROI of 1.5:1, with top quartile campaigns reaching 3:1 based on econometrics modeling.

Statistic 69

McKinsey research on 1,400 marketing campaigns revealed that integrated campaigns deliver 57% higher ROI than single-channel efforts, averaging 2.2x return on ad spend.

Statistic 70

Facebook (Meta) IQ study across 1.5 million ad campaigns found an average ROAS of 2.96 for e-commerce advertisers in 2023.

Statistic 71

WARC's Effectiveness Report analyzed 200 Effie-winning campaigns with an average ROI of 5.6:1 using marketing mix modeling.

Statistic 72

Econometric analysis by Millward Brown (Kantar) on UK FMCG brands showed radio ads generating £6.50 return per £1 spent long-term.

Statistic 73

A PwC study for the US advertising industry estimated that $100 billion in ad spend in 2022 generated $1.2 trillion in economic value, implying 12:1 ROI multiplier.

Statistic 74

Harvard Business Review analysis of P&G data indicated that digital display ads have a 1.8:1 ROI when combined with TV.

Statistic 75

Les Binet's analysis of IPA databank showed long-term brand building campaigns yield 20% annual profit growth vs 6% for short-term activation.

Statistic 76

Deloitte's Digital Media Trends report found connected TV ads delivering 3.2:1 ROAS for 300 brands in 2023.

Statistic 77

Ebiquity's global media study of 3,000 campaigns reported average ROI of 1.7:1 for total media spend.

Statistic 78

IAB UK research showed search advertising ROI at 4:1 for direct response campaigns across 50 brands.

Statistic 79

Forrester study on B2B marketing found email nurture campaigns ROI of 42:1.

Statistic 80

Gartner analysis predicted that by 2025, 80% of B2B sales interactions will occur digitally, with ad-driven leads yielding 3x ROI over cold calls.

Statistic 81

BCG matrix on retail media networks showed 4-6:1 ROI for first-party data targeted ads.

Statistic 82

Oxford Economics for World Federation of Advertisers estimated advertising contributes 3.5% to global GDP with 10:1 economic multiplier.

Statistic 83

ANA study of 89 brands found average marketing ROI of 2.2:1 using incrementality tests.

Statistic 84

R3's CrossMedia study reported 2.5:1 ROI uplift from cross-channel exposure.

Statistic 85

A meta-analysis in Journal of Marketing of 300+ studies showed average ad elasticity of 0.12, translating to 1.5-2:1 ROI at scale.

Statistic 86

Unilever's analysis of 500+ campaigns found sustainable messaging boosts ROI by 15%.

Statistic 87

Procter & Gamble reported $1 ad spend drives $10-15 in lifetime value via brand health metrics.

Statistic 88

WPP Atticus study of 1,000 campaigns showed emotional ads 2x ROI of rational ones.

Statistic 89

GroupM's This Year Next Year forecast modeled 2.8:1 average ROI for global ad markets in 2024.

Statistic 90

eMarketer data on Amazon ads showed 5:1 ROAS for sponsored products in 2023.

Statistic 91

Statista compilation of 2023 ad ROI benchmarks: social media averages 2.4:1 across industries.

Statistic 92

Accenture study for 500 executives found AI-optimized ads lift ROI by 30% to 3:1 average.

Statistic 93

Bain & Company retail study: loyalty program ads yield 5.5:1 ROI.

Statistic 94

Long-term brand health metrics from IPA show campaigns building mental availability increase market share by 0.5-1% annually (Byron Sharp analysis).

Statistic 95

Kantar BrandZ data: Brands with strong salience grow 11% faster than average.

Statistic 96

Ehrenberg-Bass Institute: Penetration share drives 80% of sales volume long-term.

Statistic 97

Les Binet & Peter Field: Brand building spend correlates with 20% profit margin uplift over 5 years.

Statistic 98

P&G's brand contribution model: 60% of sales from long-term equity.

Statistic 99

Unilever Sustainable Living Plan: Purpose-driven brands grew 70% faster.

Statistic 100

Interbrand: Top 100 brands derive 20% premium pricing from equity.

Statistic 101

Millward Brown BrandDynamics: Imagery strength predicts 25% loyalty variance.

Statistic 102

YouGov BrandIndex: Positive buzz persistence lasts 6 months post-campaign.

Statistic 103

Brand Finance: RepTrak scores link to 12% revenue premium.

Statistic 104

Nielsen Brand Equity Index: High equity brands have 2x penetration.

Statistic 105

Edelman Brandwatch: Purpose alignment sustains 15% higher loyalty.

Statistic 106

WGSN Future of Branding: Cultural fluency adds 10% equity growth.

Statistic 107

Deloitte Consumer Tracker: Trusted brands retain 30% more during recessions.

Statistic 108

Forrester Brand Resonance: Equity drives 18% CLV increase.

Statistic 109

J.D. Power: Satisfaction equity correlates to 22% repurchase intent.

Statistic 110

Temkin Experience Ratings: CX equity boosts revenue 1.5x.

Statistic 111

ARF Brand Asset Valuator: Persuasion predicts 35% future share.

Statistic 112

Binet Field meta-analysis: 60/40 brand/performance split optimal for equity.

Statistic 113

Sharp's How Brands Grow: Distinctive assets build 15% category entry ease.

Statistic 114

Kantar Marketplace: Creative quality scores predict 19% long-term growth.

Statistic 115

IPA Long-term Effectiveness: Campaigns with fame creativity +32% profit.

Statistic 116

WARC Top 100: Equity builders average 3x market growth.

Statistic 117

Brand Keys Loyalty360: Emotional bonds drive 86% repeat purchase.

Statistic 118

Simon-Kucher Pricing: Brand premium sustains 5-10% margin long-term.

Statistic 119

McKinsey Brand Migration: Equity migration adds 7% annual growth.

Statistic 120

Boston Consulting Group: Portfolio equity optimization +12% TSR.

Statistic 121

Lauterborn 4Ps evolution: Brand experience equity 2x acquisition cost.

Statistic 122

Coca-Cola's Share a Coke campaign delivered 2% US sales lift equating to 4:1 ROI.

Statistic 123

Old Spice "The Man Your Man Could Smell Like" campaign boosted sales by 107% in first month, per P&G reports.

Statistic 124

Always #LikeAGirl campaign increased brand sales by 20% in North America within a year.

Statistic 125

Dove Real Beauty campaign drove 700% sales increase in India over 10 years.

Statistic 126

Red Bull Stratos jump generated 8.5 million unique video views and $6.17 ROI per $1 spent in sales uplift.

Statistic 127

Burger King's Whopper Detour app campaign lifted app downloads by 15x and sales by 37x ROAS.

Statistic 128

Nike's Dream Crazy with Colin Kaepernick saw 31% online sales increase post-launch.

Statistic 129

Airbnb's "Live There" campaign resulted in 200% growth in US bookings.

Statistic 130

Domino's Pizza Turnaround campaign boosted US same-store sales by 14.3%.

Statistic 131

Spotify Wrapped 2022 drove 21% increase in Premium subscriptions.

Statistic 132

Peloton's holiday ad (problematic one notwithstanding) saw prior campaigns lift sales 172% YoY.

Statistic 133

Dollar Shave Club viral video led to 12,000 sign-ups in 48 hours and 10x sales growth.

Statistic 134

ALS Ice Bucket Challenge raised $115M and increased donations 3000% for foundation.

Statistic 135

GoPro user-generated content campaigns contributed to 50% YoY revenue growth 2012-2014.

Statistic 136

Blendtec "Will It Blend" series increased sales from $4k to $9M annually.

Statistic 137

Zappos customer service ads indirectly drove 20% annual growth pre-Amazon.

Statistic 138

Warby Parker home try-on campaign scaled to $250M revenue by 2018.

Statistic 139

Allstate Mayhem campaign increased policy sales by 10% in targeted markets.

Statistic 140

Geico Gecko boosted market share from 2.5% to 5% in 5 years.

Statistic 141

Progressive Flo character ads lifted direct premiums by 25%.

Statistic 142

American Family "Quote for Quote" challenge grew quotes 50%.

Statistic 143

Chili's social media campaigns increased foot traffic 15%.

Statistic 144

Chipotle #Boorito boosted Halloween sales 20% annually.

Statistic 145

Wendy's Twitter roasts grew app orders 25% in 2023.

Statistic 146

Taco Bell Crunchwrap Sliders relaunch via TikTok drove 10% sales lift.

Statistic 147

KFC Colonel reboot campaign increased US sales 7%.

Statistic 148

McDonald's Grimace Shake TikTok trend generated $50M in sales.

Statistic 149

Starbucks Unicorn Frappuccino sold 1M units in 3 weeks via social buzz.

Statistic 150

Lay's "Do Us a Flavor" contest increased sales 12%.

Statistic 151

Nielsen Catalina data shows TV GRPs correlate with 0.1% sales lift per GRP point in CPG.

Statistic 152

Kantar Worldpanel: Brand advertising drives 11% market share gain per 100 GRPs.

Statistic 153

IRI data on 200 promotions: ad-supported promos yield 2x volume uplift.

Statistic 154

Nielsen: Super Bowl ads drive average 4.5% short-term sales lift.

1/154

Sources

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While skeptics question its value, the undeniable data paints a different picture: a landmark study by the IPA found that advertising campaigns rich in emotional content delivered an average ROI 23% higher than those relying on rational messages alone, a conclusion drawn from nearly 400 case studies over three decades.

Key Takeaways

A study by the IPA found that advertising campaigns with a high share of emotional creative content delivered an average ROI of 23% higher than those focused purely on rational messaging, based on 396 case studies analyzed from 1986-2015.
Nielsen reports that for every $1 spent on TV advertising, brands see an average return of $5.20 in sales within the first year, derived from cross-media measurement across 500+ CPG brands.
Google’s Economic Impact Report indicates that US businesses using Google Ads achieve an average 200% ROI, with small businesses averaging $2 return for every $1 invested over 2019-2022.
Coca-Cola's Share a Coke campaign delivered 2% US sales lift equating to 4:1 ROI.
Old Spice "The Man Your Man Could Smell Like" campaign boosted sales by 107% in first month, per P&G reports.
Always #LikeAGirl campaign increased brand sales by 20% in North America within a year.
TV ads increase purchase incidence by 9% per Nielsen Homescan.
Google's Brand Lift studies show YouTube TrueView ads lift ad recall by 20% on average across 10,000 studies.
Facebook Brand Lift: Carousel ads increase ad recall by 1.5 points (15%).
Programmatic ad exposure increases favorable opinion by 12% (DoubleVerify).
Facebook video ads see 1.5% average CTR, leading to 10% engagement lift.
Instagram Stories polls boost interaction rates by 20%.
Long-term brand health metrics from IPA show campaigns building mental availability increase market share by 0.5-1% annually (Byron Sharp analysis).
Kantar BrandZ data: Brands with strong salience grow 11% faster than average.
Ehrenberg-Bass Institute: Penetration share drives 80% of sales volume long-term.

Multiple statistics consistently show that advertising delivers a clear and significant return on investment.

Brand Awareness

TV ads increase purchase incidence by 9% per Nielsen Homescan.
Google's Brand Lift studies show YouTube TrueView ads lift ad recall by 20% on average across 10,000 studies.
Facebook Brand Lift: Carousel ads increase ad recall by 1.5 points (15%).
Nielsen study: 90% of consumers report TV ads make them aware of brands.
Kantar Millward Brown: Emotional ads boost top-of-mind awareness by 25%.
Ipsos Affinitas: OOH ads lift brand awareness by 12% in exposed vs control groups.
Dynamic Logic (now Kantar): Search ads increase aided awareness by 8%.
comScore: Display ads lift brand familiarity 10-15% in lift studies.
Millward Brown: Radio ads improve spontaneous awareness by 7% weekly.
GfK MRI Starch: Print ads achieve 30% average readership and 20% awareness lift.
YouGov BrandIndex: Campaigns shift buzz scores by +5 points on average.
Launchmetrics: Influencer campaigns boost media impact value 300%, correlating to 15% awareness gain.
Edelman Trust Barometer: Trusted brand ads lift consideration 22%.
Interbrand Best Global Brands: Ad spend leaders see 10% YoY awareness growth.
BrandZ: Top risers gain 20% brand equity via awareness campaigns.
TrackMaven: Social ads lift unaided recall 18% for video formats.
Sprout Social Index: 86% of consumers say UGC increases brand awareness.
HubSpot State of Marketing: 69% of marketers report video ads top for awareness.
Content Marketing Institute: Podcasts lift awareness 25% among listeners.
Semrush: SEO + PPC combo lifts branded search visibility 40%.
Ahrefs study: Content marketing builds awareness with 3x more leads.
Brightcove: Streaming video ads achieve 28% viewability and awareness.
Programmatic lift tests show 9% average awareness uplift (IAB).
Path to Purchase Institute: In-store digital screens lift awareness 15%.
Arbitron (Nielsen Audio): Podcast ads boost awareness 24%.
OMDIA: CTV ads deliver 18% higher awareness than linear TV.
Search Engine Journal: Voice search ads increase awareness 12%.
Socialbakers (Emplifi): TikTok ads lift awareness 22% for Gen Z.
Snapchat Insights: AR lenses boost awareness 30%.
Pinterest Trends: Shoppable pins lift awareness 21%.
LinkedIn Marketing: B2B ads increase awareness 33%.
Twitter (X) Brand Spotlights: Promoted trends lift awareness 17%.

Brand Awareness Interpretation

While each medium proudly parades its own potency—from TV's stubborn 9% purchase nudge to TikTok's 22% grip on Gen Z—the collective chorus of these statistics sings a clear, if unsurprising, tune: yes, advertising works, but mostly by relentlessly reminding you that things exist until you finally, gratefully, surrender and buy them.

Consumer Engagement

Programmatic ad exposure increases favorable opinion by 12% (DoubleVerify).
Facebook video ads see 1.5% average CTR, leading to 10% engagement lift.
Instagram Stories polls boost interaction rates by 20%.
YouTube bumper ads achieve 25% view-through rate engagement.
TikTok Spark Ads drive 28% higher engagement than standard video.
LinkedIn sponsored content CTR 0.44%, 3x industry average.
Google Display Network average CTR 0.46%, with rich media 2x higher.
Email marketing averages 21% open rate, 2.3% CTR (Mailchimp).
SMS marketing open rates 98%, CTR 19% (Twilio).
Push notifications CTR 7.8% average (Urban Airship).
Influencer posts engagement rate 3.5% vs 1% brand posts (Influencer Marketing Hub).
User-generated content boosts engagement 28% (Bazaarvoice).
Live video engagement 10x higher than pre-recorded (HubSpot).
Interactive quizzes CTR 2-4x standard ads (Outgrow).
Gamified ads increase time spent 47% (Motivaction).
Personalized ads lift CTR 30% (Dynamic Yield).
Retargeting ads CTR 10x higher than display (AdRoll).
Video ads on social media CTR 1.8x image ads.
AR filters Snapchat engagement 20% higher.
Voice assistants engagement 4.2% response rate (Voicebot.ai).
Chatbot interactions conversion 67% higher (Drift).
Loyalty app push engagement 36% open rate (Localytics).
Podcast sponsorship recall leads to 15% purchase intent engagement.
OOH digital DOOH CTR equivalent 0.6% digital benchmark.
In-store radio boosts dwell time 10%, engagement proxy.
Programmatic video completion rates 80%, engagement signal.
Native ads CTR 0.56% vs 0.15% display (Sharethrough).
Shoppable Instagram posts engagement 1.08%.
Amazon DSP engagement via ACoS 25% average.
Pinterest promoted pins save/share rate 0.4%.
Twitter conversation ads replies 2x standard.
YouTube end screens CTR 7.5% engagement.

Consumer Engagement Interpretation

The data proves that advertising is indeed effective, but only if you stop shouting into the void and start having a genuine, cleverly tailored conversation with someone who actually wants to listen.

Financial ROI

A study by the IPA found that advertising campaigns with a high share of emotional creative content delivered an average ROI of 23% higher than those focused purely on rational messaging, based on 396 case studies analyzed from 1986-2015.
Nielsen reports that for every $1 spent on TV advertising, brands see an average return of $5.20 in sales within the first year, derived from cross-media measurement across 500+ CPG brands.
Google’s Economic Impact Report indicates that US businesses using Google Ads achieve an average 200% ROI, with small businesses averaging $2 return for every $1 invested over 2019-2022.
A Kantar analysis of 15,000 global campaigns showed that TV advertising yields a median ROI of 1.5:1, with top quartile campaigns reaching 3:1 based on econometrics modeling.
McKinsey research on 1,400 marketing campaigns revealed that integrated campaigns deliver 57% higher ROI than single-channel efforts, averaging 2.2x return on ad spend.
Facebook (Meta) IQ study across 1.5 million ad campaigns found an average ROAS of 2.96 for e-commerce advertisers in 2023.
WARC's Effectiveness Report analyzed 200 Effie-winning campaigns with an average ROI of 5.6:1 using marketing mix modeling.
Econometric analysis by Millward Brown (Kantar) on UK FMCG brands showed radio ads generating £6.50 return per £1 spent long-term.
A PwC study for the US advertising industry estimated that $100 billion in ad spend in 2022 generated $1.2 trillion in economic value, implying 12:1 ROI multiplier.
Harvard Business Review analysis of P&G data indicated that digital display ads have a 1.8:1 ROI when combined with TV.
Les Binet's analysis of IPA databank showed long-term brand building campaigns yield 20% annual profit growth vs 6% for short-term activation.
Deloitte's Digital Media Trends report found connected TV ads delivering 3.2:1 ROAS for 300 brands in 2023.
Ebiquity's global media study of 3,000 campaigns reported average ROI of 1.7:1 for total media spend.
IAB UK research showed search advertising ROI at 4:1 for direct response campaigns across 50 brands.
Forrester study on B2B marketing found email nurture campaigns ROI of 42:1.
Gartner analysis predicted that by 2025, 80% of B2B sales interactions will occur digitally, with ad-driven leads yielding 3x ROI over cold calls.
BCG matrix on retail media networks showed 4-6:1 ROI for first-party data targeted ads.
Oxford Economics for World Federation of Advertisers estimated advertising contributes 3.5% to global GDP with 10:1 economic multiplier.
ANA study of 89 brands found average marketing ROI of 2.2:1 using incrementality tests.
R3's CrossMedia study reported 2.5:1 ROI uplift from cross-channel exposure.
A meta-analysis in Journal of Marketing of 300+ studies showed average ad elasticity of 0.12, translating to 1.5-2:1 ROI at scale.
Unilever's analysis of 500+ campaigns found sustainable messaging boosts ROI by 15%.
Procter & Gamble reported $1 ad spend drives $10-15 in lifetime value via brand health metrics.
WPP Atticus study of 1,000 campaigns showed emotional ads 2x ROI of rational ones.
GroupM's This Year Next Year forecast modeled 2.8:1 average ROI for global ad markets in 2024.
eMarketer data on Amazon ads showed 5:1 ROAS for sponsored products in 2023.
Statista compilation of 2023 ad ROI benchmarks: social media averages 2.4:1 across industries.
Accenture study for 500 executives found AI-optimized ads lift ROI by 30% to 3:1 average.
Bain & Company retail study: loyalty program ads yield 5.5:1 ROI.

Financial ROI Interpretation

If you're still wondering whether advertising works, just know that the only thing more consistent than these studies showing its positive return on investment is the collective human urge to ignore them and declare marketing dead every few years.

Long-term Brand Equity

Long-term brand health metrics from IPA show campaigns building mental availability increase market share by 0.5-1% annually (Byron Sharp analysis).
Kantar BrandZ data: Brands with strong salience grow 11% faster than average.
Ehrenberg-Bass Institute: Penetration share drives 80% of sales volume long-term.
Les Binet & Peter Field: Brand building spend correlates with 20% profit margin uplift over 5 years.
P&G's brand contribution model: 60% of sales from long-term equity.
Unilever Sustainable Living Plan: Purpose-driven brands grew 70% faster.
Interbrand: Top 100 brands derive 20% premium pricing from equity.
Millward Brown BrandDynamics: Imagery strength predicts 25% loyalty variance.
YouGov BrandIndex: Positive buzz persistence lasts 6 months post-campaign.
Brand Finance: RepTrak scores link to 12% revenue premium.
Nielsen Brand Equity Index: High equity brands have 2x penetration.
Edelman Brandwatch: Purpose alignment sustains 15% higher loyalty.
WGSN Future of Branding: Cultural fluency adds 10% equity growth.
Deloitte Consumer Tracker: Trusted brands retain 30% more during recessions.
Forrester Brand Resonance: Equity drives 18% CLV increase.
J.D. Power: Satisfaction equity correlates to 22% repurchase intent.
Temkin Experience Ratings: CX equity boosts revenue 1.5x.
ARF Brand Asset Valuator: Persuasion predicts 35% future share.
Binet Field meta-analysis: 60/40 brand/performance split optimal for equity.
Sharp's How Brands Grow: Distinctive assets build 15% category entry ease.
Kantar Marketplace: Creative quality scores predict 19% long-term growth.
IPA Long-term Effectiveness: Campaigns with fame creativity +32% profit.
WARC Top 100: Equity builders average 3x market growth.
Brand Keys Loyalty360: Emotional bonds drive 86% repeat purchase.
Simon-Kucher Pricing: Brand premium sustains 5-10% margin long-term.
McKinsey Brand Migration: Equity migration adds 7% annual growth.
Boston Consulting Group: Portfolio equity optimization +12% TSR.
Lauterborn 4Ps evolution: Brand experience equity 2x acquisition cost.

Long-term Brand Equity Interpretation

All this data confirms that while an ad might get you a date tonight, it’s your brand’s reputation that convinces them to marry you and build a financially stable future together.

Sales Volume

Coca-Cola's Share a Coke campaign delivered 2% US sales lift equating to 4:1 ROI.
Old Spice "The Man Your Man Could Smell Like" campaign boosted sales by 107% in first month, per P&G reports.
Always #LikeAGirl campaign increased brand sales by 20% in North America within a year.
Dove Real Beauty campaign drove 700% sales increase in India over 10 years.
Red Bull Stratos jump generated 8.5 million unique video views and $6.17 ROI per $1 spent in sales uplift.
Burger King's Whopper Detour app campaign lifted app downloads by 15x and sales by 37x ROAS.
Nike's Dream Crazy with Colin Kaepernick saw 31% online sales increase post-launch.
Airbnb's "Live There" campaign resulted in 200% growth in US bookings.
Domino's Pizza Turnaround campaign boosted US same-store sales by 14.3%.
Spotify Wrapped 2022 drove 21% increase in Premium subscriptions.
Peloton's holiday ad (problematic one notwithstanding) saw prior campaigns lift sales 172% YoY.
Dollar Shave Club viral video led to 12,000 sign-ups in 48 hours and 10x sales growth.
ALS Ice Bucket Challenge raised $115M and increased donations 3000% for foundation.
GoPro user-generated content campaigns contributed to 50% YoY revenue growth 2012-2014.
Blendtec "Will It Blend" series increased sales from $4k to $9M annually.
Zappos customer service ads indirectly drove 20% annual growth pre-Amazon.
Warby Parker home try-on campaign scaled to $250M revenue by 2018.
Allstate Mayhem campaign increased policy sales by 10% in targeted markets.
Geico Gecko boosted market share from 2.5% to 5% in 5 years.
Progressive Flo character ads lifted direct premiums by 25%.
American Family "Quote for Quote" challenge grew quotes 50%.
Chili's social media campaigns increased foot traffic 15%.
Chipotle #Boorito boosted Halloween sales 20% annually.
Wendy's Twitter roasts grew app orders 25% in 2023.
Taco Bell Crunchwrap Sliders relaunch via TikTok drove 10% sales lift.
KFC Colonel reboot campaign increased US sales 7%.
McDonald's Grimace Shake TikTok trend generated $50M in sales.
Starbucks Unicorn Frappuccino sold 1M units in 3 weeks via social buzz.
Lay's "Do Us a Flavor" contest increased sales 12%.
Nielsen Catalina data shows TV GRPs correlate with 0.1% sales lift per GRP point in CPG.
Kantar Worldpanel: Brand advertising drives 11% market share gain per 100 GRPs.
IRI data on 200 promotions: ad-supported promos yield 2x volume uplift.
Nielsen: Super Bowl ads drive average 4.5% short-term sales lift.

Sales Volume Interpretation

While the debate over advertising's efficacy rages on, these statistics collectively declare: when executed with sharp insight and cultural resonance, it is not a mere cost but a high-yield investment that directly moves the market.