The Latest Diversity In The Beauty Industry Statistics Explained
Almost 40% of respondents from a Webdam survey believe that the beauty industry only represents a specific type of woman.
The statistic suggests that there is a significant portion of respondents in the Webdam survey who feel that the beauty industry predominantly showcases a narrow and specific representation of women. The fact that almost 40% of respondents share this belief indicates a notable perception among the survey participants. This sentiment implies a lack of diversity and inclusivity in the beauty industry, potentially excluding women who do not fit into the traditional standards of beauty that are often promoted. It highlights a concerning issue in the industry, signaling a need for greater representation and acknowledgment of the diverse beauty standards and identities that exist among women.
In 2017, products created for people of color increased by 275%.
The statistic “In 2017, products created for people of color increased by 275%” indicates that there was a substantial surge in the number of products specifically designed for individuals belonging to racial or ethnic minority groups between 2016 and 2017. This significant increase of 275% suggests a shift in the market towards more diverse and inclusive offerings, potentially reflecting a growing awareness and demand for representation and diversity in consumer goods. The statistic implies that companies and industries are becoming more responsive to the needs and preferences of people of color, leading to a wider range of products tailored to cater to this demographic.
The men’s grooming market in the US is expected to hit $26 billion by 2020.
The statistic “‘The men’s grooming market in the US is expected to hit $26 billion by 2020” indicates the projected value of the market for grooming products and services targeted towards men in the United States by the year 2020. This figure suggests a significant increase in consumer spending within this market segment, reflecting a growing trend of men investing in personal grooming products and services. The $26 billion forecast serves as a valuable metric for businesses, policymakers, and investors seeking to understand the economic impact and potential growth opportunities within the men’s grooming industry.
Over 50% of black consumers wear a protective hairstyle.
The statistic that over 50% of black consumers wear a protective hairstyle indicates that a majority of individuals within the black community choose to style their hair in a way that prioritizes the health and protection of their natural hair. Protective hairstyles are popular among black consumers as they help prevent damage from factors such as heat styling, manipulation, and environmental stressors. This statistic underscores the significant influence of cultural norms and personal preferences on hair care practices within the black community, highlighting the importance of understanding and catering to the specific needs and preferences of this demographic in the beauty and hair care industries.
Hispanic consumers accounted for 40% of the total growth in hair, skin, and sun care product sales from 2013 to 2018.
The statistic indicates that Hispanic consumers contributed significantly to the overall growth in sales of hair, skin, and sun care products between 2013 and 2018. Specifically, 40% of the total increase in sales during this period can be attributed to Hispanic consumers. This suggests that the Hispanic consumer segment played a crucial role in driving the growth of the hair, skin, and sun care product market over the five-year period. Such insights can be valuable for businesses in understanding the importance of targeting this demographic group in their marketing strategies and product offerings to capitalize on their purchasing power and preferences within the beauty and personal care industry.
Men’s grooming products have seen a 70% uplift in online engagement in the past year.
The statistic that men’s grooming products have experienced a 70% increase in online engagement over the past year indicates a significant surge in interest and interaction with these products in the digital space. This growth suggests a growing trend among male consumers towards prioritizing personal grooming and self-care, potentially influenced by shifts in societal norms, increased awareness of grooming routines, and a broader acceptance of skincare and grooming practices among men. The substantial increase in online engagement may also reflect the convenience and accessibility of purchasing grooming products online, as well as the impact of digital marketing strategies and influencers promoting these products. Overall, this statistic highlights the increasing relevance and popularity of men’s grooming products in the digital age.
The beauty market will be worth over $716 billion by 2025, with growth in categories like personal care, color cosmetics, and skin care.
This statistic indicates that the beauty market is projected to see substantial growth, reaching a value of over $716 billion by the year 2025. The growth is expected to be driven by key categories within the beauty industry such as personal care, color cosmetics, and skin care. This suggests an increasing demand and interest worldwide in beauty products and services, as consumers prioritize personal grooming, self-care, and enhancing their appearance. The significant expansion in these segments presents opportunities for businesses operating in the beauty industry to capitalize on the growing market and potentially gain market share by offering innovative and high-quality products that cater to evolving consumer preferences and trends.
The representation of person with disability in beauty advertisement is less than 2%.
The statistic stating that the representation of persons with disabilities in beauty advertisements is less than 2% highlights a significant issue regarding the lack of diversity and inclusivity in marketing campaigns within the beauty industry. This statistic reveals a concerning level of underrepresentation of individuals with disabilities, indicating a potential gap in the industry’s efforts to promote inclusivity and portray a more diverse range of individuals. The low percentage suggests that there is a missed opportunity for beauty brands to showcase the beauty and experiences of individuals with disabilities to a wider audience, ultimately perpetuating stereotypes and limiting the visibility of this marginalized group in mainstream media. Efforts to increase representation and diversity in beauty advertisements could help promote a more inclusive and accepting society.
The global Halal cosmetic market will reach over $52 billion by 2025.
The statistic stating that the global Halal cosmetic market will reach over $52 billion by 2025 indicates a significant and rapid growth in the Halal cosmetics industry over the next few years. This anticipated market value reflects the increasing demand for Halal-certified beauty products among consumers worldwide, driven by factors such as a growing Muslim population, rising awareness of ethical and sustainable consumption, and the preference for natural ingredients. The projection suggests strong market opportunities for businesses operating in the Halal cosmetics sector, and highlights the importance of catering to the diverse needs and preferences of consumers seeking Halal-certified products.
In 2020, only about 34% of beauty brands have over 40 shades of foundation.
The statistic suggests that in 2020, a majority of beauty brands, roughly 66%, do not offer more than 40 shades of foundation in their product lines. This could indicate a lack of diversity and inclusivity in the beauty industry, where many brands may not cater to a wide range of skin tones. Having a limited range of foundation shades can potentially exclude consumers with darker or lighter skin tones, leading to a lack of options for individuals who may struggle to find a suitable match for their complexion. This statistic highlights the importance of promoting diversity and expanding product offerings to better meet the needs of a more diverse consumer base.
Women over the age of 50 constitute more than 1/3rd of the U.S population, but are often underrepresented in the beauty industry.
The statistic that women over the age of 50 constitute more than one-third of the U.S. population but are often underrepresented in the beauty industry sheds light on a concerning disparity in the market. Despite making up a significant portion of the population, this demographic is frequently marginalized and excluded from mainstream beauty campaigns and products. This underrepresentation not only overlooks the beauty and purchasing power of older women but also perpetuates stereotypes of youth and idealized beauty standards. By acknowledging and addressing this imbalance, the beauty industry has an opportunity to embrace diversity and inclusivity, catering to a wider range of consumers and fostering empowerment and self-expression among women of all ages.
References
0. – https://www.www.huffpost.com
1. – https://www.www.forbes.com
2. – https://www.www.mintel.com
3. – https://www.www.byrdie.com
4. – https://www.www.cgma.org
5. – https://www.www.webdam.com
6. – https://www.www.prnewswire.com
7. – https://www.www.grandviewresearch.com
8. – https://www.www.npd.com
