GITNUX MARKETDATA REPORT 2024

Must-Know Direct Sales Statistics [Recent Analysis]

Statistic 1

"46% of direct sellers are their household's primary income earners."

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Statistic 2

"About 6.8 million Americans are involved in direct selling."

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Statistic 3

"The direct selling industry in China generated $27 billion in 2020."

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Statistic 4

"57% of U.S. direct sales consultants have been in the industry for more than three years."

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Statistic 5

"The retention rate of direct sellers is around 25%."

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Statistic 6

"44% of Americans have purchased products through a direct seller."

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Statistic 7

"The direct sales industry supports nearly 60 million people globally."

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Statistic 8

"The U.S. direct selling market generated around $40 billion in 2020."

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Statistic 9

"Health and wellness products accounted for 36% of direct sales."

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Statistic 10

"In 2020, the global direct selling market was valued at approximately $180 billion."

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Statistic 11

"77% of direct sellers in the U.S. have a bachelor’s degree or higher."

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Statistic 12

"Social media platforms are increasingly being used for direct sales, with Facebook being the most popular."

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Statistic 13

"Environmental sustainability practices are a growing focus for 39% of direct selling companies."

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Statistic 14

"Direct sales via e-commerce platforms increased by 28% in 2020."

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Statistic 15

"69% of direct sellers in the U.S. are part-time."

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Statistic 16

"Direct sales account for 25% of total retail sales in South Korea."

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Statistic 17

"The Brazilian direct selling market ranked 4th largest in the world with $11 billion in sales."

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Statistic 18

"The average age of a direct seller is 45."

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Statistic 19

"73% of direct sellers in the U.S. are female."

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Statistic 20

"European direct sales amounted to $35.7 billion in 2020."

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