GITNUXREPORT 2025

Digital Transformation In The Real Estate Industry Statistics

Digital transformation boosts real estate success through virtual tools, analytics, and marketing.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of homebuyers started their search online in 2023

Statistic 2

45% of homebuyers are willing to pay more for a property with virtual reality experiences

Statistic 3

50% of homebuyers prefer virtual walkthroughs over traditional open houses

Statistic 4

71% of prospective homebuyers are more likely to consider properties with 3D virtual tours

Statistic 5

56% of real estate consumers prefer using mobile apps for property searches

Statistic 6

47% of property searches occur on multiple digital devices

Statistic 7

72% of homebuyers want real estate companies to offer digital transaction support

Statistic 8

64% of homebuyers find virtual open houses more convenient than traditional ones

Statistic 9

69% of buyers in 2023 relied heavily on online reviews and ratings during their home search

Statistic 10

49% of prospective tenants prefer digital leasing processes

Statistic 11

66% of home searches are now initiated on mobile devices

Statistic 12

29% of real estate transactions are now completed entirely online

Statistic 13

48% of prospective homebuyers say they would choose a virtual consultation over in-person meetings

Statistic 14

70% of potential tenants are more likely to apply for rental properties that have virtual tours available

Statistic 15

68% of homebuyers trust online photo and video content more than agent descriptions

Statistic 16

76% of property seekers review online reviews before making inquiries

Statistic 17

49% of prospective buyers use online mortgage calculators during their property search

Statistic 18

69% of renters are influenced by digital virtual tours before applying for rentals

Statistic 19

47% of property buyers trust online platforms more than traditional real estate agents

Statistic 20

58% of homebuyers are comfortable with virtual purchase agreements

Statistic 21

66% of real estate companies have adopted mobile-first websites to accommodate user preferences

Statistic 22

25% of real estate sales are now initiated through social media advertisements

Statistic 23

77% of prospective tenants use digital platforms for rental applications

Statistic 24

64% of property searches include virtual reality elements

Statistic 25

42% of homebuyers are motivated by digital listings with detailed analytics about property features

Statistic 26

54% of prospective tenants prefer virtual reality property tours over in-person visits

Statistic 27

77% of homebuyers are influenced by online virtual tours when selecting properties

Statistic 28

76% of homebuyers consult online reviews before visiting properties

Statistic 29

80% of real estate companies view data analytics as critical for decision making

Statistic 30

43% of property investors use big data analytics to identify opportunities

Statistic 31

54% of real estate agents use data visualization tools to present property data to clients

Statistic 32

87% of real estate agents believe digital tools are essential for success

Statistic 33

65% of real estate firms adopted CRM systems as part of their digital transformation

Statistic 34

40% of real estate transactions involved online document signing in 2023

Statistic 35

60% of real estate companies plan to invest more in digital marketing over the next year

Statistic 36

78% of real estate agents use social media platforms for client engagement

Statistic 37

33% of real estate listings now use drone photography

Statistic 38

65% of real estate firms reported increased sales after implementing digital lead generation tools

Statistic 39

54% of real estate transactions globally involved at least one digital component in 2023

Statistic 40

68% of real estate vendors report higher customer satisfaction after adopting digital communication channels

Statistic 41

55% of real estate companies use AI chatbots to handle client inquiries

Statistic 42

58% of new house builders are utilizing digital twin technology to plan construction projects

Statistic 43

54% of real estate agents use video marketing regularly

Statistic 44

77% of real estate companies have a dedicated digital marketing team

Statistic 45

31% of real estate websites feature advanced search filters with AI capabilities

Statistic 46

52% of new real estate startups are focused on digital-first platforms

Statistic 47

74% of real estate firms invest in mobile-responsive websites to enhance user experience

Statistic 48

38% of real estate advertising budgets are allocated to digital channels

Statistic 49

72% of real estate agents plan to enhance their digital presence with influencer marketing

Statistic 50

67% of homebuyers in 2023 said virtual reality improved their understanding of properties

Statistic 51

79% of real estate agents consider digital marketing as the top way to generate leads

Statistic 52

51% of real estate agencies use online chat support widgets to enhance client communication

Statistic 53

57% of real estate investors prioritize digital platforms for portfolio management

Statistic 54

39% of real estate advertising campaigns now incorporate AI-driven targeted advertising

Statistic 55

88% of real estate agencies consider digital transformation essential for competitive advantage

Statistic 56

81% of real estate agents find digital marketing more effective than traditional methods

Statistic 57

44% of real estate agents report that digital tools help close deals faster

Statistic 58

68% of real estate firms report increased outreach success after adopting digital marketing strategies

Statistic 59

34% of rental property listings now feature AI-driven property matching algorithms

Statistic 60

62% of real estate companies plan to implement virtual reality onboarding for new agents

Statistic 61

Virtual tours increased by 150% in real estate listings from 2020 to 2023

Statistic 62

35% of real estate agents see virtual reality as the future of property marketing

Statistic 63

60% of real estate investors are exploring renewable energy features to increase property value

Statistic 64

73% of real estate companies are planning to increase their digital marketing budgets in 2024

Statistic 65

73% of real estate marketers plan to leverage influencer marketing on digital platforms in 2024

Statistic 66

Artificial intelligence in property valuation is used by 32% of real estate firms

Statistic 67

90% of real estate agencies utilize property management software

Statistic 68

44% of real estate brokers plan to implement blockchain for transactions within the next 2 years

Statistic 69

48% of real estate firms have integrated IoT devices into property management

Statistic 70

62% of real estate appraisals are now conducted using automated valuation models

Statistic 71

29% of real estate firms consider cybersecurity a top priority in their digital strategy

Statistic 72

83% of real estate brokers utilize online listing platforms exclusively

Statistic 73

46% of real estate companies plan to implement virtual reality training for agents by 2024

Statistic 74

35% of property managers utilize cloud-based software for maintenance management

Statistic 75

85% of real estate companies report measurable ROI after adopting digital transformation strategies

Statistic 76

55% of property developers are investing in modular construction facilitated by digital planning tools

Statistic 77

44% of real estate firms are exploring AI-powered predictive analytics for market forecasts

Statistic 78

41% of rental listings are now managed with online platforms offering automated tenant screening

Statistic 79

57% of real estate brokers use drones for property inspections and promotions

Statistic 80

28% of real estate professionals have experienced cybersecurity breaches related to client data

Statistic 81

53% of real estate marketing efforts now include augmented reality features

Statistic 82

62% of real estate firms have integrated analytics dashboards for transaction and performance tracking

Statistic 83

35% of property managers use AI to optimize rent pricing dynamically

Statistic 84

83% of real estate companies see increased efficiency after adopting digital tools

Statistic 85

65% of real estate firms plan to expand their digital transformation initiatives in the next year

Statistic 86

34% of real estate firms are exploring the use of 5G connectivity to enhance virtual experiences

Statistic 87

54% of real estate transactions involve digital escrow services

Statistic 88

44% of property developers use Building Information Modeling (BIM) to optimize construction planning

Statistic 89

49% of real estate firms plan to increase investment in AI technologies within the next year

Statistic 90

45% of real estate companies utilize cloud-based collaboration tools to manage remote teams

Statistic 91

37% of real estate firms are investing in virtual staging to enhance online listings

Statistic 92

29% of real estate marketing budgets are now allocated to augmented reality advertising campaigns

Statistic 93

50% of property managers now use online portals for maintenance requests and communication

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Sources

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Key Highlights

87% of real estate agents believe digital tools are essential for success
70% of homebuyers started their search online in 2023
Virtual tours increased by 150% in real estate listings from 2020 to 2023
65% of real estate firms adopted CRM systems as part of their digital transformation
45% of homebuyers are willing to pay more for a property with virtual reality experiences
40% of real estate transactions involved online document signing in 2023
Artificial intelligence in property valuation is used by 32% of real estate firms
60% of real estate companies plan to invest more in digital marketing over the next year
78% of real estate agents use social media platforms for client engagement
50% of homebuyers prefer virtual walkthroughs over traditional open houses
33% of real estate listings now use drone photography
80% of real estate companies view data analytics as critical for decision making
65% of real estate firms reported increased sales after implementing digital lead generation tools

Digital transformation is revolutionizing the real estate industry, with 87% of agents believing digital tools are vital for success, as online property searches reach 70%, virtual tours rise by 150%, and AI-driven solutions and virtual experiences become integral to modern real estate practices.

Consumer Online Behavior and Preferences

70% of homebuyers started their search online in 2023
45% of homebuyers are willing to pay more for a property with virtual reality experiences
50% of homebuyers prefer virtual walkthroughs over traditional open houses
71% of prospective homebuyers are more likely to consider properties with 3D virtual tours
56% of real estate consumers prefer using mobile apps for property searches
47% of property searches occur on multiple digital devices
72% of homebuyers want real estate companies to offer digital transaction support
64% of homebuyers find virtual open houses more convenient than traditional ones
69% of buyers in 2023 relied heavily on online reviews and ratings during their home search
49% of prospective tenants prefer digital leasing processes
66% of home searches are now initiated on mobile devices
29% of real estate transactions are now completed entirely online
48% of prospective homebuyers say they would choose a virtual consultation over in-person meetings
70% of potential tenants are more likely to apply for rental properties that have virtual tours available
68% of homebuyers trust online photo and video content more than agent descriptions
76% of property seekers review online reviews before making inquiries
49% of prospective buyers use online mortgage calculators during their property search
69% of renters are influenced by digital virtual tours before applying for rentals
47% of property buyers trust online platforms more than traditional real estate agents
58% of homebuyers are comfortable with virtual purchase agreements
66% of real estate companies have adopted mobile-first websites to accommodate user preferences
25% of real estate sales are now initiated through social media advertisements
77% of prospective tenants use digital platforms for rental applications
64% of property searches include virtual reality elements
42% of homebuyers are motivated by digital listings with detailed analytics about property features
54% of prospective tenants prefer virtual reality property tours over in-person visits
77% of homebuyers are influenced by online virtual tours when selecting properties
76% of homebuyers consult online reviews before visiting properties

Consumer Online Behavior and Preferences Interpretation

As the real estate industry embraces digital transformation—with a staggering 70% of homebuyers starting their search online, nearly half willing to pay more for virtual reality tours, and over two-thirds trusting online reviews more than agents—it's clear that in 2023, virtual reality, mobile apps, and digital convenience aren't just innovations but the new household essentials shaping the future of property buying and renting.

Data Utilization and Visualization

80% of real estate companies view data analytics as critical for decision making
43% of property investors use big data analytics to identify opportunities
54% of real estate agents use data visualization tools to present property data to clients

Data Utilization and Visualization Interpretation

With a striking 80% of real estate firms embracing data analytics for decision-making, the industry is clearly transforming from traditional pitch to pixel-perfect presentations—making big data the new cornerstone in property success.

Digital Adoption and Tools Usage

87% of real estate agents believe digital tools are essential for success
65% of real estate firms adopted CRM systems as part of their digital transformation
40% of real estate transactions involved online document signing in 2023
60% of real estate companies plan to invest more in digital marketing over the next year
78% of real estate agents use social media platforms for client engagement
33% of real estate listings now use drone photography
65% of real estate firms reported increased sales after implementing digital lead generation tools
54% of real estate transactions globally involved at least one digital component in 2023
68% of real estate vendors report higher customer satisfaction after adopting digital communication channels
55% of real estate companies use AI chatbots to handle client inquiries
58% of new house builders are utilizing digital twin technology to plan construction projects
54% of real estate agents use video marketing regularly
77% of real estate companies have a dedicated digital marketing team
31% of real estate websites feature advanced search filters with AI capabilities
52% of new real estate startups are focused on digital-first platforms
74% of real estate firms invest in mobile-responsive websites to enhance user experience
38% of real estate advertising budgets are allocated to digital channels
72% of real estate agents plan to enhance their digital presence with influencer marketing
67% of homebuyers in 2023 said virtual reality improved their understanding of properties
79% of real estate agents consider digital marketing as the top way to generate leads
51% of real estate agencies use online chat support widgets to enhance client communication
57% of real estate investors prioritize digital platforms for portfolio management
39% of real estate advertising campaigns now incorporate AI-driven targeted advertising
88% of real estate agencies consider digital transformation essential for competitive advantage
81% of real estate agents find digital marketing more effective than traditional methods
44% of real estate agents report that digital tools help close deals faster
68% of real estate firms report increased outreach success after adopting digital marketing strategies
34% of rental property listings now feature AI-driven property matching algorithms
62% of real estate companies plan to implement virtual reality onboarding for new agents

Digital Adoption and Tools Usage Interpretation

As the real estate industry rapidly adopts digital tools—from drone photography and VR tours to AI-driven marketing—it's clear that in 2023, going digital isn't just a trend but a crucial strategy for agents and firms striving for success and survival in an increasingly virtual marketplace.

Market Trends and Future Planning

Virtual tours increased by 150% in real estate listings from 2020 to 2023
35% of real estate agents see virtual reality as the future of property marketing
60% of real estate investors are exploring renewable energy features to increase property value
73% of real estate companies are planning to increase their digital marketing budgets in 2024
73% of real estate marketers plan to leverage influencer marketing on digital platforms in 2024

Market Trends and Future Planning Interpretation

As virtual tours soar by 150% and more agents and investors embrace digital innovation—from VR to influencers—it's clear that in real estate, staying offline is becoming the biggest risk to staying ahead.

Technology in Real Estate Operations

Artificial intelligence in property valuation is used by 32% of real estate firms
90% of real estate agencies utilize property management software
44% of real estate brokers plan to implement blockchain for transactions within the next 2 years
48% of real estate firms have integrated IoT devices into property management
62% of real estate appraisals are now conducted using automated valuation models
29% of real estate firms consider cybersecurity a top priority in their digital strategy
83% of real estate brokers utilize online listing platforms exclusively
46% of real estate companies plan to implement virtual reality training for agents by 2024
35% of property managers utilize cloud-based software for maintenance management
85% of real estate companies report measurable ROI after adopting digital transformation strategies
55% of property developers are investing in modular construction facilitated by digital planning tools
44% of real estate firms are exploring AI-powered predictive analytics for market forecasts
41% of rental listings are now managed with online platforms offering automated tenant screening
57% of real estate brokers use drones for property inspections and promotions
28% of real estate professionals have experienced cybersecurity breaches related to client data
53% of real estate marketing efforts now include augmented reality features
62% of real estate firms have integrated analytics dashboards for transaction and performance tracking
35% of property managers use AI to optimize rent pricing dynamically
83% of real estate companies see increased efficiency after adopting digital tools
65% of real estate firms plan to expand their digital transformation initiatives in the next year
34% of real estate firms are exploring the use of 5G connectivity to enhance virtual experiences
54% of real estate transactions involve digital escrow services
44% of property developers use Building Information Modeling (BIM) to optimize construction planning
49% of real estate firms plan to increase investment in AI technologies within the next year
45% of real estate companies utilize cloud-based collaboration tools to manage remote teams
37% of real estate firms are investing in virtual staging to enhance online listings
29% of real estate marketing budgets are now allocated to augmented reality advertising campaigns
50% of property managers now use online portals for maintenance requests and communication

Technology in Real Estate Operations Interpretation

As the real estate industry accelerates toward a digitally bound future—with 83% of firms boosting online listings, 62% integrating IoT, and 85% realizing measurable ROI—it's clear that from drones inspecting properties to blockchain securing transactions, smart technology isn’t just an upgrade; it’s becoming the foundation of modern real estate, even as cybersecurity risks remind us that digital agility must be paired with vigilant defense.