01 Industry overview
The data warehousing industry at a glance
The global data warehouse-as-a-service market is projected to reach $14.1 billion in 2026, as cloud deployment, consumption-based pricing and AI workloads reshape enterprise data platforms.
- $14.1B[40]
- Market size, 2026
- 22.4%[40]
- Forecast CAGR, 2026–2033
- >60%[40]
- Public-cloud share, 2025
- $4.47B[41]
- Snowflake product revenue, FY2026
- Market size
- The global data warehouse-as-a-service market was valued at $11.6 billion in 2025 and is projected to reach $14.1 billion in 2026. The broader data and analytics software market reached $175.17 billion in 2024, although that category includes data science, AI, database and analytics software beyond data warehousing.[40][42]
- Forecast & CAGR
- The data warehouse-as-a-service market is forecast to grow at a 22.4% compound annual growth rate from 2026 to 2033, reaching $58.1 billion by 2033. Grand View Research identifies public-cloud adoption, scalability and demand for cost-efficient analytics infrastructure as major growth factors.[40]
- Market share & regions
- Public-cloud platforms accounted for more than 60% of global data warehouse-as-a-service revenue in 2025. The available source identifies public cloud as the leading deployment segment but does not provide a comparable percentage split by geographic region.[40]
- Segmentation
- The market is segmented by deployment model, with public cloud, private cloud and hybrid approaches represented; by workload and use case, including analytics, business intelligence and AI; and by customer industry. Public cloud was the leading deployment segment in 2025, with more than 60% of revenue.[40]
- Key players & concentration
- Major vendors include Snowflake, Amazon Redshift, Google BigQuery, Microsoft Fabric and Databricks. Snowflake reported $4.47 billion in product revenue for fiscal 2026, up 29% year over year, and had 733 customers generating more than $1 million in trailing 12-month product revenue as of January 31, 2026; this is a company metric, not an industry market share.[41][16]
- Pricing
- Pricing is increasingly consumption based. Google BigQuery on-demand queries cost $6.25 per tebibyte after the first 1 TiB processed per month, while Amazon Redshift Serverless starts at $1.50 per hour and charges for compute capacity used.[18][9]
- Trends, drivers & challenges
- AI and real-time analytics are increasing demand for governed, continuously refreshed data, while open table formats and lakehouse architectures aim to reduce duplication and data movement. Cost control remains a challenge because consumption-based pricing can rise with query volume, storage and data transfer; Snowflake reported that third-party cloud infrastructure expenses represented approximately 71% of cost of revenue in fiscal 2026.[43][44][16]
- Consumer behavior & competition
- Enterprise buyers increasingly compare platforms on interoperability, governance, AI readiness and variable cost rather than storage alone. Snowflake’s net revenue retention rate was 125% and its remaining performance obligations were $9.77 billion at January 31, 2026, indicating substantial expansion and contracted demand among existing customers.[16]
- M&A
- M&A is extending data-warehouse platforms into streaming, lakehouse and AI infrastructure. IBM completed its acquisition of Confluent on March 17, 2026, for approximately $11 billion of enterprise value, while SAP completed its Dremio acquisition in 2026 for preliminary consideration of approximately €515 million.[43][45]
- Regulation
- The EU Data Act has applied since September 12, 2025 and requires cloud and other data-processing providers to support switching, portability and interoperability. Switching charges, including data-egress charges, are scheduled to be removed entirely from January 12, 2027, after a transitional period.[46][47]
02 Ranking
Top 9 Companies in the Data Warehousing Industry
The leading companies in the data warehousing industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
Microsoft leads Gitnux's 2026 data warehousing ranking with an Overall score of 9.7, with revenue growth 15% and operating margin 45.62%. Alphabet is the runner-up at 9.6, with R&D 15.16% of revenue and operating margin 32.03%.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in cloud data warehousing
Microsoft
US
Ranked #1 · 9.7 · Cloud data warehousing
Why we picked it: Fabric is described as becoming Microsoft’s unified data and analytics platform.
#2 overall
Alphabet
US
Ranked #2 · 9.6 · Cloud data warehousing
Why we picked it: BigQuery sits within Google Cloud’s enterprise infrastructure, platform, data, and analytics services.
Leader in data and AI technology
IBM
US
Ranked #5 · 9.0 · Data and AI technology
Why we picked it: Watsonx.data is listed among IBM’s data and AI technology offerings for enterprise warehousing.
Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.
Full ranking
| # | Company | Overall ↓ | Impact | Performance | Momentum | Innovation | Company snapshot |
|---|---|---|---|---|---|---|---|
| 1 | Microsoft Cloud data warehousing · US | 9.7 | 9.8 | 9.8 | 9.8 | 9.1 | |
Company snapshot · Microsoft · Data as of November 11, 2026 Microsoft says Fabric is becoming its unified data and analytics platform.[49]
| |||||||
| 2 | Alphabet Cloud data warehousing · US | 9.6 | 9.9 | 9.8 | 9.8 | 9.9 | |
Company snapshot · Alphabet · Data as of November 11, 2026 Google Cloud includes infrastructure, platform, data and analytics services for enterprises.[50]
| |||||||
| 3 | Oracle Cloud data warehousing · US | 9.6 | 9.5 | 9.9 | 9.9 | 8.7 | |
Company snapshot · Oracle · Data as of November 11, 2026 Oracle identifies its Autonomous Database as the world's first autonomous database.[51]
| |||||||
| 4 | Snowflake Cloud data warehousing · US | 9.2 | 8.6 | 8.7 | 9.9 | 9.9 | |
Company snapshot · Snowflake · Data as of November 11, 2026 Snowflake serves more than 13,300 customers through its AI Data Cloud.[1]
| |||||||
| 5 | IBM Data and AI technology · US | 9.0 | 9.4 | 8.2 | 9.1 | 8.6 | |
Company snapshot · IBM · Data as of November 11, 2026 IBM lists watsonx.data among its data and AI technology offerings.[48]
| |||||||
| 6 | SAP Analytics cloud platform · DE | 8.7 | 7.8 | 8.9 | 9.5 | 9.3 | |
Company snapshot · SAP · Data as of November 11, 2026 SAP Datasphere provides a business data foundation for enterprise analytics.[45]
| |||||||
| 7 | Cloudera Hybrid data platform · US | 8.1 | 7.0 | 9.1 | 9.6 | 7.9 | |
Company snapshot · Cloudera · Data as of November 11, 2026 Cloudera says it manages more than 25 exabytes of data for global organizations.[52]
| |||||||
| 8 | Alibaba Group Cloud data warehousing · CN | 8.0 | 8.3 | 7.1 | 8.5 | 7.0 | |
Company snapshot · Alibaba Group · Data as of November 11, 2026 Alibaba Cloud's platform portfolio includes MaxCompute, a data storage and computing platform.[53]
| |||||||
| 9 | Teradata Enterprise warehouse platform · US | 7.5 | 7.6 | 7.0 | 7.0 | 7.5 | |
Company snapshot · Teradata · Data as of November 11, 2026 Teradata reported $1.663 billion in total revenue for 2025 from its data and analytics business.[54]
| |||||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
- Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
- Momentum (20%): growth trajectory and future potential.
- Innovation (15%): R&D intensity and how technologically advanced the company is.
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Samuel Norberg. (2026, November 11). Top 9 companies in the data warehousing industry. In Data Warehousing Industry Statistics. Gitnux. https://gitnux.org/data-warehousing-industry-statistics/#top-companies
Revenue of the largest data warehousing companies
Alphabet leads with $403.0B in annual revenue (group level, converted to USD).
03 Trends & forecasts
Top 10 Data Warehousing Industry Trends & Forecasts 2027
What is changing in the data warehousing industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Cloud warehouses continue rapid expansion
High confidenceSnowflake reported fiscal-2026 product revenue of $4.472 billion, up 29% year over year, showing continued enterprise spending on cloud data platforms. OECD reported that AI adoption reached 52% among large firms in 2025, strengthening the need for scalable analytical infrastructure.[1][5]
Forecast 2027: In 2027, cloud data warehouses should remain the default destination for new analytical workloads, with growth strongest in enterprises moving AI projects into production. Hybrid deployments will persist where regulatory, latency or legacy-system constraints remain.
02AI workloads raise warehouse demand
High confidenceThe OECD said AI adoption reached 20% of all firms and 52% of large firms in 2025, while the integration of AI, cloud computing and big-data analytics remained concentrated in larger enterprises. IBM said its Confluent acquisition was intended to provide continuously flowing, AI-ready data for models, agents and automated workflows.[5][43]
Forecast 2027: By 2027, warehouse purchasing will increasingly be justified by AI use cases such as retrieval, feature preparation, agent context and model monitoring. Platforms that combine governed SQL data with vector, semantic and machine-learning capabilities should gain share over standalone analytical stores.
03Real-time analytics moves into core platforms
High confidenceIBM completed its Confluent acquisition on March 17, 2026; Confluent was described as serving more than 6,500 enterprises, including 40% of the Fortune 500. IBM positioned the combination around real-time data for AI agents and automated workflows.[43]
Forecast 2027: In 2027, near-real-time ingestion, streaming transformations and event-driven serving will become standard evaluation criteria for enterprise warehouse platforms. Batch-only architectures will remain viable for financial reporting and other periodic workloads but will lose strategic importance.
04Consumption pricing drives cost scrutiny
High confidenceGoogle BigQuery lists on-demand query pricing at $6.25 per tebibyte after the first 1 TiB processed per month. Amazon Redshift Serverless starts at $1.50 per hour and bills compute capacity used while active.[18][9]
Forecast 2027: In 2027, buyers will demand workload-level budgets, query governance, autosuspend controls and FinOps integration before expanding usage. Vendors will increasingly compete on predictable capacity options alongside consumption pricing rather than on raw elasticity alone.
05FinOps becomes warehouse infrastructure
High confidenceBigQuery offers both on-demand pricing by tebibyte processed and capacity pricing by slot-hour, while Redshift Serverless supports automatic scaling, maximum-capacity settings and reservations that can reduce compute costs by up to 45% for three-year terms.[18][9]
Forecast 2027: By 2027, mature warehouse programs will routinely track cost per query, cost per business metric and cost per AI workflow. Resource caps, workload isolation and commitment discounts will become standard operating controls rather than specialist optimization practices.
06Open table formats reduce data duplication
Medium confidenceAWS states that Redshift Serverless can run queries against open file formats in Amazon S3, while the EU’s cloud-switching framework requires providers to support open interfaces and commonly used, machine-readable export formats. These developments increase the practical value of interoperable storage layers.[9][46]
Forecast 2027: In 2027, more enterprises will separate durable data storage from proprietary warehouse compute where performance and governance permit. Apache Iceberg and comparable open table formats should expand in multi-engine environments, although proprietary optimizations will continue to limit complete portability.
07Lakehouse architectures broaden platform scope
High confidenceIBM said its Confluent integration would connect event streaming with data management, integration and hybrid infrastructure. The EU Data Act also explicitly supports using several data-processing providers simultaneously, reinforcing architectures composed of interoperable data services rather than a single isolated warehouse.[48][47]
Forecast 2027: In 2027, lakehouse and warehouse capabilities will continue converging around shared storage, SQL analytics, governance and AI services. The market will remain mixed: highly governed dimensional warehouses will coexist with lakehouse platforms for exploratory, semi-structured and machine-learning workloads.
08Interoperability pressure weakens lock-in
High confidenceThe EU Data Act requires cloud and other data-processing providers to facilitate switching and interoperability, and it removes switching charges, including data-egress charges, from January 12, 2027. The regulation also requires support for commonly used, machine-readable data formats and open interfaces.[46][47]
Forecast 2027: From January 12, 2027, European customers will have stronger leverage to test multi-cloud and warehouse-migration strategies. Vendors will respond with better export tooling, cross-cloud connectivity and contractual portability assurances, though application logic and data-model dependencies will still preserve meaningful switching costs.
09Governance becomes an AI buying criterion
High confidenceIBM described clean, governed and continuously refreshed data as a prerequisite for enterprise AI and agents. The OECD reported that combined adoption of AI, cloud computing and big-data analytics remains concentrated in large firms and knowledge-intensive sectors, where governance and control requirements are typically strongest.[43][5]
Forecast 2027: In 2027, cataloging, lineage, access policies, data quality and semantic definitions will be sold as core warehouse capabilities rather than optional governance layers. Platforms unable to explain data provenance and control AI access will face longer procurement cycles and narrower deployments.
10Hybrid and multi-cloud remain resilient
High confidenceThe EU Data Act supports switching between providers, moving to on-premises infrastructure and using several providers simultaneously. IBM’s 2026 Confluent announcement explicitly targeted real-time data across on-premises and hybrid-cloud environments.[47][43]
Forecast 2027: In 2027, multi-cloud will be most common among large regulated enterprises and organizations with acquisitions, regional data constraints or specialized workloads. Customers will favor platforms that run consistently across public cloud, private infrastructure and on-premises systems, even when a single-cloud strategy remains cheaper for simpler use cases.
04 Statistics
Technology & Innovation
Snowflake’s fiscal 2026 customer acquisition shows 740 net new customers added in one quarter, alongside intelligence adoption within three months.
AI in the data warehousing industry
- 740 net new customers were added by Snowflake in one quarter during fiscal 2026, its strongest-ever quarterly customer acquisition result.[1]
- 790 Forbes Global 2000 companies used Snowflake as of January 31, 2026, representing 5% year-over-year growth in enterprise adoption.[1]
- Nearly 2,500 Snowflake accounts had adopted Snowflake Intelligence within three months of its launch, globally, in fiscal 2026.[1]
Digital Transformation in the software and IT services sector (sector benchmark)
- 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[2]
- 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[3]
- 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[2]
- 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[2]
- 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[2]
Technology Adoption in the software and IT services sector (sector benchmark)
- 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[3]
- More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[2]
- 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[3]
- 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[3]
Cloud Computing in the software and IT services sector (sector benchmark)
- 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[4]
- 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[4]
- 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[4]
- 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[4]
- 85.2% of EU enterprises using paid cloud services used them for email in 2025.[4]
- 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[4]
Big Data in the software and IT services sector (sector benchmark)
- 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[5]
- 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[5]
- 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[5]
- Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[5]
IoT in the software and IT services sector (sector benchmark)
- 27% of OECD enterprises used IoT technologies on average, compared with 49% using cloud computing in the latest comparable data.[5]
- 53% was the highest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[5]
- 6% was the lowest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[5]
- 27% of enterprises with at least 10 employees across the OECD used Internet of Things technologies on average, based on 2023 or the latest available data.[5]
Innovation in the data warehousing industry
- Snowflake acquired Observe in fiscal 2026 to expand into observability for data and AI workloads.[1]
- More than 430 new capabilities were introduced across Snowflake’s AI Data Cloud during fiscal 2026, globally.[1]
- Snowflake acquired TensorStax in fiscal 2026 to strengthen AI-driven data engineering capabilities within Cortex Code.[1]
- Snowflake expanded native foundation-model partnerships with Anthropic, Google Cloud and OpenAI during fiscal 2026.[1]
05 Statistics
Data & Analytics
Business intelligence in the data warehousing industry
- 1,500-plus self-service dashboards were created by Verizon Fios using Tableau, United States.[6]
- More than 500,000 Power BI preview users came from 45,000 companies in 185 countries in 2015, globally.[7]
- 200-plus Verizon Fios stakeholders received Tableau dashboards for operational and customer-service analysis, United States.[6]
- 6.9 million broadband connections, 4.5 million television subscribers and 12.2 million landline users generated data for Verizon Fios analytics, United States.[6]
- 64% of fintech respondents said their clients regularly requested increased analytics capabilities in a Tableau survey, global respondents.[6]
- $40 billion is the approximate annual global size of the business-intelligence market cited by industry analysts in 2025, worldwide.[8]
Data analytics in the data warehousing industry
- 78% of global telecommunications respondents cited customer-experience optimization as a rationale for building analytics and AI capabilities, according to an EY survey published by Tableau.[6]
- More than 200 production applications were served by DKB’s Amazon Redshift-based platform in Germany.[9]
- 77% fewer queries were run by PayU after one month of query rationalization on Amazon Redshift, India.[9]
- About 5 terabytes of data were added daily to DKB’s cloud data platform in Germany.[9]
- $175 billion is the approximate annual global size of the broader data-and-analytics market cited by industry analysts in 2025, worldwide.[8]
- More than 1 petabyte of data was held by DKB’s Amazon Redshift Serverless platform in Germany.[9]
Data Quality in the software and IT services sector (sector benchmark)
- In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[10]
- In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[10]
- In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[10]
- In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[10]
- In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[11]
- In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[10]
Data Governance in the software and IT services sector (sector benchmark)
- In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[12]
- In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[12]
- In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[13]
- In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[14]
- In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[14]
- In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[12]
KPIs in the data warehousing industry
- 31% was Datadog’s year-over-year increase in customers with at least $1 million in ARR at December 31, 2025, globally.[15]
- 3% was Teradata’s increase in total ARR in 2025 compared with 2024, globally.[16]
- 125% was Snowflake’s net revenue retention rate in the quarter ended January 31, 2026, globally.[1]
- 15% was Teradata’s increase in public-cloud ARR in 2025 compared with 2024, globally.[16]
- 740 net new customers were added by Snowflake in the quarter ended January 31, 2026, globally.[1]
- 733 Snowflake customers generated more than $1 million in trailing-12-month product revenue at January 31, 2026, globally.[1]
06 Statistics
Strategy & Growth
Snowflake’s fiscal 2026 product revenue reached $4.472 billion, while customer cohorts grew, including 733 customers generating more than $1 million.
Growth in the data warehousing industry
- Snowflake’s fiscal 2026 product revenue increased 29% year over year to $4.472 billion.[16]
- Snowflake’s fiscal 2026 total revenue increased 29% year over year to $4.684 billion.[16]
- Teradata’s Public Cloud annual recurring revenue increased 15% in 2025 to $701 million.[16]
- Snowflake’s customers generating more than $1 million in trailing-12-month product revenue increased from 576 to 733 between January 31, 2025 and January 31, 2026.[16]
- Databricks reported a $5.4 billion revenue run-rate in February 2026, with quarterly growth above 65% year over year.[17]
- Teradata’s total annual recurring revenue increased 3% in 2025 to $1.522 billion.[16]
Differentiation in the data warehousing industry
- Google Cloud reported that its largest BigQuery customer was approaching one exabyte of data in 2021.[18]
- Snowflake’s net revenue retention rate was 125% as of January 31, 2026, indicating expansion among existing customers.[16]
- Databricks reported more than 60% Fortune 500 penetration in February 2026 as a measure of enterprise adoption.[17]
- BigQuery customers reported savings of up to 54% in total cost of ownership compared with alternative cloud data platforms in an ESG study.[18]
- Teradata generated $701 million in Public Cloud annual recurring revenue in 2025 while maintaining on-premises and hybrid deployment options.[16]
- Teradata supported deployments across AWS, Microsoft Azure, Google Cloud Platform, private cloud, on-premises and hybrid environments in 2025.[16]
Strategic partnerships in the data warehousing industry
- Snowflake identified global system integrators, resellers, technology partners and third-party application providers as important partner relationships in fiscal 2026.[16]
- Snowflake’s global partner network comprised system integrators, technology providers, software providers and data providers in fiscal 2026.[16]
- Snowflake reported that partner integrations supported data-in-place analytics through a zero-copy, bi-directional data fabric in fiscal 2026.[16]
- Snowflake stated that its ecosystem partners could develop intelligent agents using Snowflake Intelligence and Snowflake Openflow in fiscal 2026.[16]
- Snowflake’s partner strategy was designed to broaden global reach and act as a force multiplier for direct sales and marketing in fiscal 2026.[16]
- Snowflake reported that system integrator partners helped accelerate platform adoption and migration for large-scale digital transformations in fiscal 2026.[16]
07 Statistics
People & Workforce
Remote and hybrid work shares in 2026 support distributed execution, with 34.8% of software and IT respondents working remotely.
Remote Work in the software and IT services sector (sector benchmark)
- 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[19]
- 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[19]
- 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[20]
- 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[19]
- 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[20]
Hybrid Work in the software and IT services sector (sector benchmark)
- 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[21]
- 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[22]
- 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[21]
- 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[19]
- 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[19]
Employee Engagement in the software and IT services sector (sector benchmark)
- 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[19]
- 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[21]
- 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[19]
- 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[21]
- 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[20]
Change Management in the software and IT services sector (sector benchmark)
- 87% of SAP change-management respondents believed AI would influence change management during the five years following the 2025 survey.[23]
- 48% of SAP change-management respondents faced pressure in 2025 to implement changes more quickly.[23]
- 42% of SAP change-management respondents cited inability to scale change management to business needs as a challenge in 2025.[23]
- 44% of SAP change-management respondents identified requirements gathering as a challenge in 2025.[23]
- 59% of SAP change-management respondents expected AI to automate manual processes in change management, according to the 2025 survey.[23]
08 Statistics
Customer & Sales
Existing-customer economics stay central, with 97% of revenue coming from existing customers under capacity arrangements in fiscal 2026.
Customer experience in the data warehousing industry
- 16.4% was Databricks’ customer-experience performance score among analytic data platform providers in 2026.[24]
- 16.2% was SAP’s customer-experience performance score among analytic data platform providers in 2026.[24]
- 18.2% was AWS’s customer-experience performance score among analytic data platform providers in 2026.[24]
- 16.5% was InterSystems’ customer-experience performance score among analytic data platform providers in 2026.[24]
- 16.6% was Salesforce’s customer-experience performance score among analytic data platform providers in 2026.[24]
Customer retention in the data warehousing industry
- 97% of Snowflake’s revenue came from existing customers under capacity arrangements in fiscal 2025.[16]
- 133% was Snowflake’s net revenue retention rate as of January 31, 2024.[16]
- 97% of Snowflake’s revenue came from existing customers under capacity arrangements in fiscal 2026.[16]
- 125% was Snowflake’s net revenue retention rate as of January 31, 2026.[16]
- 120% was the cloud net revenue retention rate reported by TeamViewer for fiscal 2025.[16]
Customer acquisition in the data warehousing industry
- 14 net new Forbes Global 2000 customers were added by Snowflake in the quarter ended July 31, 2026.[16]
- 692 net new customers were added by Snowflake in the quarter ended July 31, 2026.[16]
- More than 15,000 customers used the Databricks Data Intelligence Platform in 2025.[8]
- 790 Forbes Global 2000 customers used Snowflake as of January 31, 2026.[16]
- 745 Forbes Global 2000 customers used Snowflake as of January 31, 2025.[16]
Customer loyalty in the data warehousing industry
- 125% was Snowflake’s net revenue retention rate as of January 31, 2026, indicating expansion among existing customers.[16]
- 733 Snowflake customers generated more than $1 million in trailing-12-month product revenue as of January 31, 2026.[16]
- 56 Snowflake customers generated more than $10 million in trailing-12-month product revenue as of January 31, 2026.[16]
- 135 Snowflake customers generated more than $5 million in trailing-12-month product revenue as of January 31, 2026.[16]
09 Statistics
Marketing & Brand
Spending tracks expansion in 2026, with Snowflake’s sales-and-marketing expense at $2.06 billion and 44% of revenue allocated.
Marketing in the data warehousing industry
- $2.06 billion was Snowflake’s sales-and-marketing expense in fiscal 2026.[16]
- $1.39 billion was Snowflake’s sales-and-marketing expense in fiscal 2024.[16]
- $1.67 billion was Snowflake’s sales-and-marketing expense in fiscal 2025.[16]
- 44% of Snowflake’s revenue was allocated to sales and marketing in fiscal 2026.[16]
- 23% was the year-over-year increase in Snowflake’s sales-and-marketing expense in fiscal 2026.[16]
Influencer Marketing in the software and IT services sector (sector benchmark)
- Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[25]
- Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[26]
- Across B2B companies, 58% of marketing teams reported using an always-on influencer marketing approach in the 2025 B2B Influencer Marketing Report.[27]
- Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[25]
- Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[27]
10 Statistics
Operations & Execution
Cloud ARR is reported as a planning metric, including Teradata public-cloud annual recurring revenue of $701 million at December 31, 2025.
Process optimization in the data warehousing industry
- $701 million was Teradata’s public-cloud annual recurring revenue at December 31, 2025, up 15% from $609 million a year earlier.[16]
- $4.47 billion was Snowflake’s full-year product revenue for fiscal 2026, up 29% year over year, as the data-cloud provider expanded its platform capabilities.[16]
- $4.3 billion of Oracle’s annualized cloud-services revenue increase over three years came from customers migrating annual license-support contracts to Oracle Cloud.[16]
- 15,000 organizations used Databricks globally in 2025, including more than 15,000 customers adopting its unified data and AI platform.[8]
- $5.4 billion was Databricks’ annualized revenue run-rate in February 2026, after more than 65% year-over-year growth.[17]
Operational efficiency in the data warehousing industry
- $17.7 billion was Oracle’s fiscal-2025 GAAP operating income.[16]
- $6.1 billion was Oracle’s fourth-quarter fiscal-2026 GAAP operating income, up 20% year over year after operating-efficiency actions.[16]
- $32.0 billion was Oracle’s operating cash flow in fiscal 2026, up 54% year over year.[16]
- 21.2% was Teradata’s non-GAAP operating margin for full-year 2025, up from 20.3% in 2024.[16]
- $280 million, or 16.8% of revenue, was Teradata’s 2025 research-and-development expense.[16]
Quality management in the data warehousing industry
- 68.0% was Teradata’s recurring gross margin in 2025, compared with 70.2% in 2024.[16]
- $959.8 million was Snowflake’s GAAP net cash provided by operating activities in fiscal 2025.[28]
- 59.4% was Teradata’s total gross margin in 2025, compared with 60.5% in 2024.[16]
- 60.8% was Teradata’s fourth-quarter 2025 GAAP gross margin, up from 59.4% in the fourth quarter of 2024.[16]
- 31% was Snowflake’s professional-services and other gross margin for fiscal 2026, compared with negative 36% in fiscal 2025.[16]
Outsourcing / Offshoring in the software and IT services sector (sector benchmark)
- Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[29]
- Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[4]
- Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[29]
- Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[29]
- Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[29]
11 Statistics
Finance & Pricing
Territory and pricing mix show through recurring and legacy components, such as Teradata’s $701 million public-cloud annual recurring revenue.
Pricing strategy in the data warehousing industry
- $86 million of Teradata’s 2025 annual recurring revenue came from legacy maintenance and software-upgrade rights.[16]
- $273 million was Teradata’s 2025 subscription-software-license revenue, compared with $289 million in 2024.[16]
- $1.522 billion was Teradata’s total annual recurring revenue at December 31, 2025, up from $1.474 billion in 2024.[16]
- $701 million was Teradata’s public-cloud annual recurring revenue in 2025, while its total annual recurring revenue reached $1.522 billion.[16]
- $17 million was Teradata’s 2025 revenue from perpetual software licenses, hardware and other products, down 26% from 2024.[16]
Cost reduction in the data warehousing industry
- $13 million was Teradata’s 2025 cost of revenue for perpetual software licenses, hardware and other products, down from $23 million in 2024.[16]
- $67 million was Teradata’s year-over-year reduction in total operating expenses in 2025.[16]
- $21 million was Teradata’s 2025 cost of subscription-software-license revenue, compared with $17 million in 2024.[16]
- $782 million was Teradata’s total operating expense in 2025, down from $849 million in 2024.[16]
- $47 million was Teradata’s year-over-year reduction in consulting-services cost of revenue in 2025, based on reported cost figures.[16]
Profitability in the data warehousing industry
- $151 million was Teradata’s free cash flow in the fourth quarter of 2025, compared with $148 million in the year-earlier quarter.[16]
- $25.0 billion was Oracle’s fiscal-2025 non-GAAP operating income.[16]
- $12.4 billion was Oracle’s fiscal-2025 GAAP net income.[16]
- $2.58 was Teradata’s non-GAAP diluted earnings per share in 2025, compared with $2.42 in 2024.[16]
- $8.6 billion was Oracle’s fourth-quarter fiscal-2026 non-GAAP operating income, up 22% year over year.[16]
Financial planning in the data warehousing industry
- $638 billion was Oracle’s remaining performance obligation at fiscal year-end 2026, representing contracted future revenue.[16]
- $20 billion was Oracle’s at-the-market equity raise completed in the first quarter of fiscal 2027 to support its financing plans.[16]
- $1.522 billion was Teradata’s total annual recurring revenue at the end of 2025, a key planning metric for contracted revenue.[16]
- $701 million was Teradata’s public-cloud annual recurring revenue at the end of 2025, supporting its cloud-investment planning.[16]
- $4.47 billion was Snowflake’s fiscal-2026 full-year product revenue, providing the company’s reported base for forward operating planning.[16]
12 Statistics
Product & Service
Usage metrics connect platform work to outcomes, including BigQuery’s April 2025 update highlighting five releases across AI and governance.
Product development in the data warehousing industry
- 25 billion Power Automate steps were run each day and 25 million data models were hosted in Power BI in late 2019, globally.[7]
- 5 product releases were highlighted by BigQuery in its April 2025 platform update, covering AI, multimodal data, lakehouses, governance and agentic capabilities, globally.[18]
- 150 data products were migrated and modernized by Dun & Bradstreet using BigQuery, globally.[18]
- $1.97 billion was spent on research and development by Snowflake in fiscal 2026, up from $1.78 billion in fiscal 2025, United States.[16]
- More than 265 Power BI features were added during the year before March 2016, globally.[7]
Product lifecycle in the data warehousing industry
- 51,978 Atlassian customers had more than $10,000 in cloud ARR at June 30, 2025, globally.[30]
- $9.21 billion was Snowflake’s remaining performance obligation at April 30, 2026, globally.[1]
- 108% was Teradata’s cloud net expansion rate in 2025, globally.[16]
- 603 Datadog customers had annual recurring revenue of at least $1 million at December 31, 2025, globally.[15]
- 90% of Datadog’s annual recurring revenue came from customers with at least $100,000 in ARR at December 31, 2025, globally.[16]
After-sales in the data warehousing industry
- $1.52 billion was Teradata’s total annual recurring revenue in 2025, including public cloud, subscription and maintenance categories, globally.[16]
- $342.1 million was the cloud-subscription ARR reported for the year ended July 31, 2025 by a cloud software provider, globally.[16]
- $735 million was Teradata’s subscription ARR in 2025, globally.[16]
- $86 million was Teradata’s maintenance and software-upgrade-rights ARR in 2025, globally.[16]
- 50% less customer-service analysis time was reported by Verizon Fios after deploying Tableau dashboards, United States.[6]
Value proposition in the data warehousing industry
- A quarterly report was reduced from 2–3 days to 1 hour after DKB implemented Amazon Redshift Serverless in Germany.[9]
- 5 times better price performance than other cloud data warehouses is claimed for Amazon Redshift, globally.[9]
- $0.25 per hour is the stated starting price for Amazon Redshift usage without commitments, globally.[31]
- 20% of finance-analysis time was saved by DKB after rebuilding its data foundation with Amazon Redshift Serverless in Germany.[9]
- $5 per terabyte scanned is the stated starting price for querying files directly from Amazon S3 with Redshift Spectrum, globally.[31]
13 Statistics
Sustainability & Ethics
Energy reporting and efficiency measurement appear in warehouse-adjacent infrastructure, including AWS data-center WUE of 0.12 liters per kilowatt-hour in 2025.
Sustainability in the data warehousing industry
- 95.9% of Equinix’s global data-center footprint was covered by green-building or energy-management certifications through 2024.[32]
- 89% of global data-center survey respondents collected IT or data-center power-consumption data for corporate sustainability purposes in 2024.[33]
- 76% of global data-center survey respondents collected PUE data for corporate sustainability purposes in 2024.[33]
- 41% of global data-center survey respondents collected renewable-energy-consumption data for corporate sustainability purposes in 2024.[33]
- 75% of Digital Realty’s global electricity needs were covered by renewable energy in 2024.[34]
ESG in the data warehousing industry
- 28,500 metric tons of annual carbon-dioxide-equivalent savings were expected from Digital Realty’s 2024 energy-efficiency projects.[34]
- 17% of Digital Realty’s managed data centers used hydrotreated vegetable oil as a lower-carbon diesel alternative in 2024.[34]
- 1,289 MW of new wind and solar capacity was covered by Equinix power-purchase agreements across 10 countries by December 2024.[32]
- 8.8 MW of onsite solar installations were operating or planned across Digital Realty’s data-center portfolio in 2024.[34]
- 42,400 MWh of annual energy savings were expected from Digital Realty’s 2024 energy-efficiency projects.[34]
Circular economy in the data warehousing industry
- 10 or more waste-heat and geo-exchange systems were used or planned by Digital Realty to improve data-center energy performance and reuse heat in 2024.[34]
- 260,000 metric tons of CO2e in embodied impact were avoided by Google’s central-fleet program through avoided procurement of components and machines in 2024.[18]
- 31% of global data-center survey respondents collected e-waste or equipment-lifecycle data for corporate sustainability purposes in 2024.[33]
Carbon footprint in the data warehousing industry
- 28,500 metric tons of CO2e in annual emissions were expected to be avoided by Digital Realty’s 2024 energy-efficiency projects.[34]
- 27% of global data-center survey respondents collected Scope 2 carbon-emissions data for corporate sustainability purposes in 2024.[33]
- 260,000 metric tons of CO2e in estimated embodied emissions were avoided by Google’s central-fleet program in 2024.[18]
- 0.12 liters per kilowatt-hour of IT load was AWS’s global data-center WUE in 2025.[9]
- 18% of global data-center survey respondents collected Scope 3 carbon-emissions data for corporate sustainability purposes in 2024.[33]
14 Statistics
Risk, Compliance & Legal
Switching and incident readiness shape risk controls, with the EU Data Act applying since September 12, 2025.
Compliance in the data warehousing industry
- 43% of global data-center survey respondents collected water-usage data in 2024, despite EU energy-efficiency rules requiring operators to report water usage.[33]
- 41% of global data-center survey respondents collected renewable-energy-consumption data in 2024, despite EU energy-efficiency rules requiring such reporting.[33]
- 55% of enterprise workloads were hosted off-premises in 2024, according to Uptime Institute’s global data-center survey.[35]
Risk Management in the software and IT services sector (sector benchmark)
- Across U.S. organizations, 52% have not integrated risk and resilience capabilities, accountabilities or organizational structures, according to a 2025 survey.[14]
- Across U.S. organizations, 43% identify data privacy risk as a leading five-year risk challenge, according to a 2025 survey.[14]
- Across U.S. organizations, 41% identify technology risk as a leading five-year risk challenge, according to a 2025 survey.[14]
- Across U.S. organizations, 57% identify cybersecurity as their biggest risk challenge over the next five years, according to a 2025 survey.[14]
Cybersecurity in the software and IT services sector (sector benchmark)
- Among organizations providing software, digital or connected managed services, 83% report formal incident-response policies with customer-breach notification plans and timelines.[36]
- Across North American IT channel companies, 39% cite recurring managed-services revenue opportunities as a top industry-health driver in 2025.[37]
- Across North American IT channel companies, 49% cite adoption of artificial-intelligence tools as a top industry-health driver in 2025.[37]
- Across North American IT channel companies, 49% cite cybersecurity services demand as a top driver of industry health in 2025.[37]
- Across North American IT channel companies, 47% cite continued cloud adoption as a top driver of industry health in 2025.[37]
Data Privacy in the software and IT services sector (sector benchmark)
- Among data-protection professionals globally, 31% use specialist software to provide privacy training in 2025.[38]
- Among data-protection professionals globally, 25% use specialist software to conduct vendor risk assessments in 2025.[38]
- Among data-protection professionals globally, 43% use specialist software to conduct privacy or data-protection impact assessments in 2025.[38]
- Among data-protection professionals globally, 59% use specialist software for at least one data-protection task in 2025.[38]
- Among data-protection professionals globally, 46% use specialist software to manage records of processing activities in 2025.[38]
Crisis Management in the software and IT services sector (sector benchmark)
- Across executives in the United States, United Kingdom, Australia and Japan, 88% expect a major IT incident comparable to the July 2024 outage during 2025.[39]
- Among IT executives in the United States, United Kingdom, Australia and Japan, 47% say insufficient incident-management planning would worsen major IT outages.[39]
- Across business and IT executives in the United States, United Kingdom, Australia and Japan, 83% said the July 2024 global IT outage caught them off guard.[39]
- Among business executives in the United States, United Kingdom, Australia and Japan, 41% say insufficient incident-management planning would worsen major IT outages.[39]
- Across business and IT executives in the United States, United Kingdom, Australia and Japan, 43% say neglecting business-continuity planning would worsen major IT outages.[39]
15 Statistics
Globalization & Expansion
Customer footprint scales internationally, including 13,328 Snowflake customers as of January 31, 2026.
Globalization in the data warehousing industry
- 13,328 organizations worldwide were Snowflake customers as of January 31, 2026, up from 10,996 one year earlier.[16]
- Databricks reported more than 20,000 organizations using its data and AI platform worldwide in February 2026.[17]
- 790 Forbes Global 2000 companies were Snowflake customers as of January 31, 2026, contributing approximately 43% of annual revenue.[16]
- Teradata generated $1.663 billion in total revenue in 2025 from its global data-management and analytics business.[16]
- More than 60% of Fortune 500 companies used Databricks in February 2026, according to the company.[17]
Supplier management in the data warehousing industry
- Teradata’s total annual recurring revenue was $1.522 billion in 2025, compared with $1.474 billion in 2024.[16]
- Teradata’s Public Cloud annual recurring revenue was $701 million in 2025, compared with $609 million in 2024.[16]
- Teradata’s maintenance and software-upgrade-rights annual recurring revenue was $86 million in 2025, down from $99 million in 2024.[16]
- Third-party cloud infrastructure represented approximately 67% of Snowflake’s cost of revenue and operating expenses in fiscal 2024.[16]
- Third-party cloud infrastructure represented approximately 65% of Snowflake’s cost of revenue and operating expenses in fiscal 2025.[16]
Stakeholder management in the data warehousing industry
- Teradata stated that no individual customer represented 10% or more of total revenue in 2025.[16]
- Snowflake’s existing customers under capacity arrangements represented approximately 97% of revenue in fiscal 2026.[16]
- Snowflake’s 790 Forbes Global 2000 customers contributed approximately 43% of revenue in fiscal 2026.[16]
- Snowflake’s 733 customers generating more than $1 million in trailing-12-month product revenue represented approximately 68% of product revenue in fiscal 2026.[16]
- Teradata’s cloud net expansion rate was 108% in 2025, compared with 117% in 2024.[16]
Distribution channels in the data warehousing industry
- Snowflake’s partner network included system integrators, technology providers, software providers and data providers in fiscal 2026.[16]
- Databricks reported more than 800 customers consuming at over $1 million in annual revenue run-rate in February 2026.[17]
- Snowflake added 2,332 customers between January 31, 2025 and January 31, 2026, reaching 13,328 total customers.[16]
- Snowflake’s self-service trial on its website was an initial adoption route for many customers in fiscal 2026.[16]
- Databricks reported more than 20,000 organizations using its platform worldwide in February 2026.[17]
Key questions about the data warehousing industry
What is the 2026 market size for data warehouse-as-a-service?
How fast is the data warehouse-as-a-service market expected to grow after 2026?
Which companies lead the data warehousing industry?
What technology shifts are most visible in 2026 data warehousing?
How does the market structure look across deployment models?
Why do buyers scrutinize costs more in 2026?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Samuel Norberg. (2026, November 11). Data Warehousing Industry Statistics. Gitnux. https://gitnux.org/data-warehousing-industry-statistics
Samuel Norberg. "Data Warehousing Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/data-warehousing-industry-statistics.
Samuel Norberg. 2026. "Data Warehousing Industry Statistics." Gitnux. https://gitnux.org/data-warehousing-industry-statistics.
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