Gitnux/Report 2026

Data Clean Room Industry Statistics

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Data Clean Room Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The data clean room industry at a glance

The data clean room industry is expanding rapidly as privacy-safe measurement and collaboration become core advertising infrastructure; the global data clean-room display market reached $2.15 billion in 2025 and is forecast to grow at 16.9% annually through 2030.

$2.15B[60]
Global market size, 2025
17.1%[60]
Market CAGR, 2025–2026
51%[59]
Adoption or testing, 2025
42.03%[50]
North America market share, 2025
Market size
The global data clean-room display market was valued at $2.15 billion in 2025 and is projected to reach $2.52 billion in 2026. A broader data-cleanroom-solutions estimate places the 2025 market at $1.85 billion, illustrating the variation caused by differing market definitions.[60][50]
Forecast & CAGR
The data clean-room display market is forecast to reach $4.71 billion by 2030, representing a 16.9% CAGR from 2026 to 2030. Technavio estimates a separate data clean room market opportunity of $4.47 billion and a 19.5% CAGR for 2025–2030.[60][61]
Market share & regions
North America accounted for 42.03% of the global data-cleanroom-solutions market in 2025, followed by Europe at 27.83% and Asia-Pacific at 20.07%. The same estimate put Latin America at 6.05% and the Middle East and Africa at 4.02%.[50]
Segmentation
The data clean room marketing-services market is segmented by implementation and integration, privacy-safe analytics, measurement and attribution, managed services, client size, end user and geography. Implementation and integration services represented 34.21% of service revenue in 2025, while privacy-safe analytics, measurement and attribution services are projected to grow at a 22.84% CAGR from 2026 to 2031.[60]
Key players & concentration
The competitive landscape includes cloud providers and advertising platforms such as Google, Amazon, Microsoft, Snowflake and LiveRamp, alongside specialist vendors including InfoSum, Habu, Decentriq and Optable. Forrester’s 2024 landscape identified 16 vendors and agencies, indicating a fragmented market rather than a small group with publicly disclosed dominant shares.[10][62]
Trends, drivers & challenges
Privacy regulation, third-party-identifier decline, retail-media growth and demand for closed-loop measurement are major adoption drivers. In a 2025 retail-media survey, 41% identified integration with existing optimization and analysis practices as a leading challenge, while IAB Europe reported that 68% cited cross-platform data access as a top challenge.[40][59]
Consumer behavior & competition
Data clean rooms are primarily used for audience targeting, campaign planning, measurement and attribution rather than direct consumer-facing products. IAB Europe found that 51% of surveyed organizations were adopting or testing clean rooms in 2025, while a Digiday survey found that 64% of publishers collaborated with advertisers through clean rooms and 34% used them to build and target audiences.[59][63]
M&A
M&A is consolidating data-collaboration capabilities within larger marketing and identity platforms. WPP acquired InfoSum in April 2025 for £108 million in cash, while LiveRamp announced its approximately $200 million acquisition of data-clean-room provider Habu in January 2024.[64][20]
Regulation
Clean rooms do not remove the need to comply with privacy law; deployments must address consent, purpose limitation, data minimization, access controls and jurisdictional requirements under frameworks such as the EU GDPR and U.S. state privacy laws including the CCPA. The IAB Tech Lab’s 2023 guidance provides common principles and recommended practices but explicitly states that using a clean room does not itself guarantee legal compliance.[62][65]
Latest news
In April 2025, WPP completed its acquisition of InfoSum and integrated the platform into its data and AI offering. In 2026, IAB Australia published a commerce-specific clean-room framework developed with contributors from five markets, reflecting the category’s shift toward operational standards and retail-media use cases.[64][66]

02 Ranking

Top 9 Companies in the Data Clean Room Industry

The leading companies in the data clean room industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Alphabet leads Gitnux's 2026 data clean room ranking with an Overall score of 9.6, with revenue growth 15% and operating margin 32.03% from clean-room-capable BigQuery sharing. Snowflake is the highest-ranked data collaboration platform provider at 9.1, with revenue growth 29% tied to secure multi-party analysis without exposing underlying raw data.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in cloud clean rooms

    Alphabet

    US

    Ranked #1 · 9.6 · Cloud clean rooms

    Why we picked it: Google Cloud and Google advertising clean rooms built around BigQuery joining and analysis across organizations.

    See in ranking ↓Visit abc.xyz ↗

  2. Leader in neutral warehouse-native clean rooms

    Snowflake

    US

    Ranked #2 · 9.1 · Neutral warehouse-native clean rooms

    Why we picked it: Snowflake Data Clean Rooms support secure collaboration for parties that want analytics without raw exposure.

    See in ranking ↓Visit snowflake.com ↗

  3. Leader in marketing collaboration platforms

    Publicis Groupe

    FR

    Ranked #3 · 8.6 · Marketing collaboration platforms

    Why we picked it: Publicis combined LiveRamp’s collaboration platform with Epsilon identity to expand clean-room delivery.

    See in ranking ↓Visit publicisgroupe.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 9 companies in the data clean room industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Alphabet

Cloud clean rooms · US

9.6
2

Snowflake

Neutral warehouse-native clean rooms · US

9.1
3

Publicis Groupe

Marketing collaboration platforms · FR

8.6
4

Experian

Identity collaboration platforms · IE

8.6
5

AppsFlyer

Mobile measurement clean rooms · IL

8.3
6

InfoSum

Neutral privacy-first data clean rooms · GB

8.0
7

Decentriq

Confidential computing data clean rooms · CH

8.0
8

Optable

Telecom and advertising data clean rooms · CA

7.9
9

TransUnion

Identity, measurement and clean-room analytics · US

7.8

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 9 companies in the data clean room industry. In Data Clean Room Industry Statistics. Gitnux. https://gitnux.org/data-clean-room-industry-statistics/#top-companies

report visual · Comparison

Global data cleanroom solutions market share by region

North America holds the largest share at 42%.

North America42%
Europe27.8%
Asia Pacific20.1%
Latin America6%
Middle East and Africa4%
source-verifiedpmarketresearch.com

04 Statistics

Technology & Innovation

Adoption moves from experimentation to routine use: 76% reported using data clean room technology in the survey, and 87% expected increased use in the following 12 months.

AI in the data clean room industry

  • 76% of companies reported using data clean room technology in the report’s survey, up from less than half the previous year, with AI and advanced analytics identified as major use cases.[1]
  • 60% of enterprises are predicted to collaborate on data through private exchanges or data clean rooms by 2028, according to IDC’s FutureScape 2026 forecast.[2]

Automation in the data clean room industry

  • 87% of companies using data clean rooms expected their use of the technology to increase during the following 12 months.[3]
  • 82% of CMOs surveyed planned to use or had already used marketing automation solutions and platforms, while 63% reported the same for data clean rooms.[4]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[5]
  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[5]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[6]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[5]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[5]

Technology Adoption in the software and IT services sector (sector benchmark)

  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[6]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[6]
  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[5]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[6]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[7]
  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[7]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[7]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[7]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[7]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[7]

Big Data in the software and IT services sector (sector benchmark)

  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[8]
  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[8]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[8]
  • 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[8]

IoT in the software and IT services sector (sector benchmark)

  • 6% was the lowest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[8]
  • 27% of enterprises with at least 10 employees across the OECD used Internet of Things technologies on average, based on 2023 or the latest available data.[8]
  • 53% was the highest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[8]
  • 27% of OECD enterprises used IoT technologies on average, compared with 49% using cloud computing in the latest comparable data.[8]

Innovation in the data clean room industry

  • The data clean room market was projected to grow at a 36.5% compound annual growth rate from 2024 to 2029.[9]
  • 16 vendors and agencies were profiled in Forrester’s Data Clean Room Solutions Landscape for the fourth quarter of 2024.[10]
  • Data clean room technology spending averaged $879,000 per company in 2022 among the organizations covered by Deloitte Digital’s research.[3]

05 Statistics

Data & Analytics

Data-quality and measurement expectations sit alongside limited advanced usage: 46% said they were fully confident in data quality, while fewer than one-third used advanced measurement such as attribution, ROI or ROAS.

Business intelligence in the data clean room industry

  • 63% of surveyed marketing and advertising decision-makers planned to use data clean rooms within the next 12 months in PwC’s 2023 survey.[4]
  • 71% of B2C companies reported marketing or advertising management as the champion of data clean room adoption.[3]
  • More than 80% of data clean room users also used customer data platforms or data management platforms in the IAB’s 2023 research.[11]
  • 90% of B2C marketing respondents used data clean rooms for marketing use cases in Forrester’s 2024 survey.[10]
  • 46% of companies widely adopting clean rooms included privacy and legal teams among critical stakeholders.[3]
  • 55% of companies widely adopting clean rooms included data and analytics teams among critical stakeholders.[3]

Data analytics in the data clean room industry

  • 59% of regulated-industry companies had used data clean room technology in LiveRamp’s 2024 research.[12]
  • Most companies in LiveRamp’s 2024 research used two or more data clean room providers.[12]
  • 6,000-plus organizations shared more than 275 petabytes of data across organizational boundaries weekly using BigQuery in 2023.[13]
  • Sales increased 9% among price-conscious shoppers and 36% among premium shoppers in Kellanova’s 2024 clean-room targeting test in the United Kingdom.[14]
  • 26% of data clean room users cited attribution across offline, online or multi-touch measurement as a use case in 2023.[11]
  • 23% of data clean room users cited return-on-investment or return-on-ad-spend measurement as a use case in 2023.[11]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[15]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[15]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[15]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[15]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[16]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[15]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[17]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[18]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[19]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[17]
  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[18]
  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[18]

KPIs in the data clean room industry

  • 52% of data clean room users identified proving return on investment as a challenge in the IAB’s 2023 survey.[11]
  • 53% of marketers using data clean rooms reported more accurate segmentation and targeting, a performance measure tied to campaign optimization.[3]
  • 23% of data clean room users used the technology for ROI or ROAS measurement in 2023.[11]
  • 29% higher clean-room investment was expected by companies in 2023, according to the IAB’s State of Data report.[11]
  • 60% of marketers using data clean rooms reported improved advertising and marketing ROI in 2023.[3]
  • 9% sales growth among price-conscious shoppers was measured in Kellanova’s United Kingdom clean-room campaign test in 2024.[14]

06 Statistics

Strategy & Growth

Clean rooms increasingly support cross-sell and identity-adjacent platforms; LiveRamp reported 4x higher annual recurring revenue for brand customers using a clean room.

Growth in the data clean room industry

  • $35 billion was LiveRamp’s expanded total addressable market after including use-case expansion into MarTech and areas beyond marketing.[20]
  • 75% of LiveRamp’s brand customers were not taking a clean room in 2025, representing the company’s stated cross-sell opportunity.[20]
  • 4x higher annual recurring revenue is associated with LiveRamp brand customers using a clean room compared with brand customers not using one.[20]
  • 25% of LiveRamp brand customers had a clean room in 2025, according to the company’s investor-day materials.[20]

Differentiation in the data clean room industry

  • 18% higher conversion rates were reported for Renault’s first-party data campaign using the InfoSum Secure Data Clean Room versus traditional third-party cookie targeting.[21]
  • 19% lower cost per click was reported for Renault’s InfoSum Data Clean Room campaign compared with traditional cookie targeting.[21]
  • 15% lower cost per action was reported for Renault’s first-party campaign using the InfoSum Data Clean Room.[21]
  • 38% improved target profiles were reported for Renault’s InfoSum Data Clean Room campaign compared with third-party cookie targeting.[21]

Mergers and acquisitions in the data clean room industry

  • 1 data-clean-room acquisition was announced by Snowflake in December 2023 when it agreed to acquire Samooha.[22]
  • More than 100 customer calls and meetings occurred in the first two weeks after LiveRamp announced its Habu acquisition.[20]

Strategic partnerships in the data clean room industry

  • 2 companies, Canvas Worldwide and InfoSum, formed a partnership in 2024 for Canvas’s first data-clean-room integration.[22]
  • 2 companies, InfoSum and Samsung Ads Australia, launched a data-clean-room solution for Samsung Ads’ Australian smart-TV advertising business.[21]
  • 2 companies, Artefact and Weborama, partnered in 2023 to strengthen data collaboration and clean-room capabilities for advertisers.[23]
  • 4 founding partners—SemantIQ, Newton Research, Akkio and Datalinx—joined LiveRamp’s 2026 Agent Builders program.[12]
  • 2 companies, Habu and Narrative, partnered in 2023 to add third-party data discovery, acquisition and integration to Habu’s clean-room platform.[24]

07 Statistics

People & Workforce

Operational capacity depends on staffing models: 34.8% of global software and IT services respondents worked remotely in 2026, and 55% worked in hybrid arrangements in 2025.

Remote Work in the software and IT services sector (sector benchmark)

  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[25]
  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[26]
  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[25]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[26]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[25]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[25]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[27]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[28]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[27]
  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[25]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[25]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[25]
  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[27]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[26]
  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[27]

Change Management in the software and IT services sector (sector benchmark)

  • 87% of SAP change-management respondents believed AI would influence change management during the five years following the 2025 survey.[29]
  • 59% of SAP change-management respondents expected AI to automate manual processes in change management, according to the 2025 survey.[29]
  • 48% of SAP change-management respondents faced pressure in 2025 to implement changes more quickly.[29]
  • 42% of SAP change-management respondents cited inability to scale change management to business needs as a challenge in 2025.[29]
  • 86% of SAP change managers said in 2025 that change management gives their business a competitive advantage.[29]

08 Statistics

Customer & Sales

Clean-room effects show up in campaign outcomes: a 2.6x higher conversion was measured for matched customers in BDC’s Canadian campaign using Optable’s clean room in 2025.

Customer experience in the data clean room industry

  • 35% higher in-store visitation was achieved among targeted audiences after a coffee chain used a clean room to segment customers by loyalty and shopping behavior in the United States in 2022.[30]
  • 18% higher app downloads were attributed to a global fintech campaign measured with InfoSum’s data clean room on ITV in the United Kingdom in 2023.[21]
  • 3x higher consideration rates were recorded for Kellanova’s Special K UK campaign using clean-room targeting than with traditional demographic targeting in the United Kingdom in 2024.[12]
  • 2.6x higher conversion was measured among matched customers than under standard audience targeting in BDC’s Canadian campaign using Optable’s clean room in 2025.[31]
  • 2x higher contribution from new prospects or clients was measured among ad-exposed readers using Optable’s clean room for BDC in Canada in 2025.[31]

Customer retention in the data clean room industry

  • 20% greater retail-media budget efficiency was reported by a composite LiveRamp customer by year three after using clean-room collaboration with retail partners in 2025.[12]
  • 36% higher sales among loyal buyers were generated by Kellanova’s Special K campaign using clean-room audiences in the United Kingdom in 2024.[12]
  • 10% higher return per dollar of retail-media advertising spend was reported by a composite LiveRamp customer by year three in 2025.[12]
  • 9% higher sales among price-conscious lapsed buyers were generated by Kellanova’s Special K campaign using clean-room audiences in the United Kingdom in 2024.[12]

Customer acquisition in the data clean room industry

  • 19% more buyers were generated in a Mondelēz charcuterie-board campaign using Pinterest, Albertsons and LiveRamp clean-room integration in the United States in 2023.[12]
  • 4x higher customer conversion than cookies was reported in LiveRamp data-collaboration case studies presented in the United States in 2024.[20]
  • 200% higher match rates were reported for Warner Bros. Discovery data-clean-room audience onboarding compared with traditional third-party methods in 2025.[32]
  • 3.2x more unique targetable IDs were delivered through Warner Bros. Discovery data-clean-room audience onboarding than traditional third-party methods in 2025.[32]
  • 10x higher conversions were achieved by TopCC after Converto used Decentriq’s clean room for customer segmentation and targeting in Switzerland in 2024.[33]

Customer loyalty in the data clean room industry

  • 35% higher store visitation among targeted loyalty segments was reported by a coffee-chain campaign using Epsilon’s clean room in the United States in 2022.[30]
  • 36% higher sales among loyal customers were recorded for Kellanova’s Special K campaign using clean-room targeting in the United Kingdom in 2024.[12]

Lead generation in the data clean room industry

  • 33% more employers visited Indeed’s website after exposure to a Hulu campaign supported by Disney clean-room technology in the United States in 2022.[34]
  • 41% more job seekers visited Indeed’s website after exposure to a Hulu campaign supported by Disney clean-room technology in the United States in 2022.[34]

09 Statistics

Marketing & Brand

First-party input drives usage: 85% of companies using data clean rooms reported using first-party data in more than half of their marketing or advertising activity in 2023.

Marketing in the data clean room industry

  • 85% of companies using data clean rooms reported using first-party data in more than half of their marketing or advertising activity in 2023.[3]
  • 53% of marketers that had adopted data clean rooms reported more accurate segmentation and targeting in 2023.[3]
  • 71% of B2C companies reported that marketing or advertising management was championing data-clean-room adoption in 2023.[3]
  • 76% of surveyed firms reported having used data-clean-room technology in 2024, up from slightly less than half the prior year.[12]
  • 48% of marketers and agencies not planning to use clean rooms cited budget as a reason in Lotame and Cint’s 2024 global study.[35]

Digital marketing in the data clean room industry

  • 69% higher purchase intent was measured for high-attention digital impressions in an AWS Clean Rooms and IAS study in 2024.[36]
  • 16% incremental unit sales growth was measured for a Pinterest and Albertsons campaign processed through LiveRamp’s clean room in the United States in 2023.[12]
  • 11% higher audience reach was reported in LiveRamp data-collaboration case studies presented in the United States in 2024.[20]
  • 26% higher brand awareness was measured for high-attention digital impressions in an AWS Clean Rooms and IAS study in 2024.[36]

Branding in the data clean room industry

  • 3x higher consideration than traditional demographic targeting was recorded for Kellanova’s Special K campaign using clean-room data in the United Kingdom in 2024.[12]
  • 26% higher brand awareness was measured for high-attention impressions than low-attention impressions in an AWS Clean Rooms and IAS study in 2024.[36]

Social media in the data clean room industry

  • 16% incremental unit sales growth was measured for a Pinterest campaign using Albertsons shopper data and LiveRamp clean-room processing in the United States in 2023.[12]
  • 19% higher buyer volume was measured for a Pinterest and Albertsons clean-room campaign targeting in-market cracker shoppers in the United States in 2023.[12]
  • 36% higher sales among loyal buyers were achieved after Kellanova activated clean-room-informed audiences across Meta and YouTube in the United Kingdom in 2024.[12]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[37]
  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[38]
  • Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[39]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[38]
  • Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[39]

10 Statistics

Operations & Execution

Execution barriers cluster around actionability and operational setup: 41% cited integration into existing optimization and analysis practices, and 32% cited difficulty getting started.

Process optimization in the data clean room industry

  • 33% of organizations using data clean rooms cited difficulty driving actionability from data and insights as a challenge in December 2024.[40]
  • 41% of organizations using data clean rooms cited integration into existing optimization and analysis practices as a challenge in December 2024.[40]
  • 32% of organizations using data clean rooms cited difficulty getting started or creating a baseline as a challenge in December 2024.[40]
  • 38% of marketers and agencies identified data and analytics expertise as a clean-room challenge in Lotame’s 2024 global survey.[35]
  • 38% of marketers and agencies identified the scale of authenticated declared IDs as a clean-room challenge in Lotame’s 2024 global survey.[35]

Operational efficiency in the data clean room industry

  • 30% of companies surveyed for IAB’s 2023 State of Data report deployed more than 11 employees on data clean rooms.[41]
  • 29% of organizations using data clean rooms cited legal or permission issues as a challenge in December 2024.[40]
  • 36% of organizations using data clean rooms cited lack of internal technical expertise as a challenge in December 2024.[40]
  • 27% of organizations using data clean rooms cited insufficient first-party data as a challenge in December 2024.[40]
  • Less than one-third of data-clean-room users used advanced measurement capabilities such as attribution, ROI or ROAS measurement, and predictive analysis in IAB’s 2023 survey.[41]

Quality management in the data clean room industry

  • 24% of agencies in Lotame’s 2024 survey believed clean rooms did not offer the full spectrum of available data-collaboration capabilities.[35]
  • 32% of marketers and agencies cited privacy as a clean-room challenge in Lotame’s 2024 global survey.[35]
  • 93% of enterprise respondents agreed that improved data collaboration is critical to driving improvements in data quality, according to LiveRamp’s 2024 study.[20]
  • 30% of marketers and agencies cited staleness of emails as a clean-room challenge in Lotame’s 2024 global survey.[35]

Supply chain in the data clean room industry

  • 33% of organizations using data clean rooms cited joining data with additional data sources as a challenge in December 2024.[40]
  • 76% of more than 200 respondents reported having used data clean rooms in LiveRamp’s 2024 data-collaboration research.[42]
  • 82% of respondents planned to collaborate with data partners during the following year in LiveRamp’s 2024 research.[42]
  • 27% of organizations using data clean rooms cited not having enough first-party data as a challenge in December 2024.[40]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[43]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[43]
  • Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[43]
  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[7]
  • Across European organizations, 35% planned to increase their use of nearshore outsourcing in the 2024/2025 sourcing study.[44]

11 Statistics

Finance & Pricing

Pricing and cost still constrain adoption, with 23% of organizations citing excessive cost and AWS Clean Rooms charging per CRPU-hour with a 60-second minimum charge.

Pricing strategy in the data clean room industry

  • AWS Entity Resolution on AWS Clean Rooms is priced per 1,000 records processed.[45]
  • AWS Clean Rooms ML lookalike modeling is priced per model training request and per 1,000 profiles created.[45]
  • $4.00 per CRPU-hour is the example combined price for AWS Clean Rooms Spark SQL with differential privacy enabled.[45]
  • $2.00 per CRPU-hour is the listed AWS Clean Rooms Spark SQL price used in its US East example.[45]
  • AWS Clean Rooms charges for Spark SQL compute at a price per Clean Rooms Processing Unit-hour, with a 60-second minimum charge.[45]

Cost reduction in the data clean room industry

  • 62% of clean-room users spent at least $200,000 on clean rooms in 2022, according to the IAB State of Data 2023 study.[46]
  • $437,000 was the annual cost figure reported for data clean room deployment in the IAB State of Data 2023 findings.[42]
  • 23% of organizations using data clean rooms cited excessive cost as a challenge in December 2024.[40]
  • 48% of marketers and agencies not planning to use clean rooms cited budget as the reason in Lotame’s 2024 survey.[35]
  • 22% of respondents considered clean rooms most suited to enterprise brands with large budgets in Lotame’s 2024 survey.[35]

Profitability in the data clean room industry

  • $2.52 billion was the estimated global data-clean-room display market size for 2026.[47]
  • $997.2 million was the estimated global data-clean-rooms market size in 2025.[48]
  • 38.5% was the forecast compound annual growth rate for the global data-clean-rooms market through 2032.[48]
  • $9.7483 billion was the forecast global data-clean-rooms market size for 2032.[48]
  • 16.9% was the forecast compound annual growth rate for the global data-clean-room display market from 2026 to 2030.[47]

Financial planning in the data clean room industry

  • $3.61 billion was the projected global data-clean-room marketing-services market size for 2031.[49]
  • $5.98 billion was the projected global data-cleanroom-solutions market size for 2032.[50]
  • $1.85 billion was the estimated global data-cleanroom-solutions market size in 2025.[50]
  • $1.13 billion was the projected global data-clean-room marketing-services market size in 2025.[49]
  • 18.25% was the projected compound annual growth rate for the global data-cleanroom-solutions market from 2025 to 2032.[50]

12 Statistics

Product & Service

Interoperability and customization remain cited issues: 39% of data clean room users cited interoperability or customization as a challenge in the IAB’s 2023 study.

Product lifecycle in the data clean room industry

  • 76% of surveyed firms had used data clean room technology in 2024, up from slightly less than half the previous year.[12]
  • 61% of data clean room users had used the technology for two years or less, compared with 35% using it for three years or more.[51]
  • 49% of data clean room users had six or more employees dedicated to the technology, including 30% with at least 11 employees.[11]
  • 90% of B2C marketing respondents used a data clean room for marketing use cases in 2024, indicating mainstream adoption among surveyed users.[10]
  • 70% of companies planning to use data clean rooms said they were likely to outsource part of implementation and operations.[3]

After-sales in the data clean room industry

  • 38% of marketers and agencies cited data and analytics expertise as a clean-room challenge in 2024.[35]
  • 24% of agencies believed data clean rooms lacked the full range of data-collaboration capabilities available in 2024.[35]
  • 39% of data clean room users cited interoperability or customization as a challenge in the IAB’s 2023 study.[11]
  • 12% of respondents not planning to use clean rooms cited engineering resources as a reason in 2024.[35]
  • 38% of data clean room users cited internal resources as a challenge in the IAB’s 2023 study.[11]

Value proposition in the data clean room industry

  • 64% of surveyed brands, agencies and publishers in the United States currently used data clean rooms in 2023.[46]
  • 41% of data clean room users cited data normalization and cleaning as a use case in the IAB’s 2023 survey.[11]
  • 40% of data clean room users cited data transformation and enrichment as a use case in the IAB’s 2023 survey.[11]
  • 21% of surveyed brands, agencies and publishers in the United States were considering data clean rooms in 2023.[46]
  • 59% of marketers using data clean rooms reported easier data sharing that met compliance and privacy requirements.[3]

13 Statistics

Sustainability & Ethics

Confidence in de-identification claims remains limited: 49% of digital advertising respondents in 2025 did not believe clean rooms could effectively render personal information de-identified in the United States.

Ethics in the data clean room industry

  • 49% of digital advertising respondents in 2025 did not believe data clean rooms could effectively render personal information de-identified in the United States.[11]
  • 27% of respondents in 2025 believed data clean rooms could support campaign planning based on purportedly de-identified data.[11]
  • 16% of respondents in 2025 believed data clean rooms could generate measurement and analytics from purportedly de-identified inputs.[11]
  • 27% of respondents in 2025 believed data clean rooms could de-identify data for audience-profile augmentation use cases.[11]

15 Statistics

Globalization & Expansion

Cloud-region reach matters for deployment planning; 36 cloud regions across AWS, Azure and Google Cloud support Snowflake Data Clean Rooms in 2026.

Globalization in the data clean room industry

  • 36 cloud regions across AWS, Azure and Google Cloud support Snowflake Data Clean Rooms, spanning North America, Europe, Asia-Pacific, the Middle East, Africa and Oceania in 2026.[56]
  • 12 LiveRamp affiliates operate across the United States, United Kingdom, Australia, Japan, France, the Netherlands, Singapore and India in 2026.[12]
  • More than 835 direct customers globally use LiveRamp’s platform across a network of more than 900 partners in 2026, including its Clean Room infrastructure.[12]

Cultural adaptation in the data clean room industry

  • 5 million UK bank customers were matched with Global’s 51.7 million-person audio audience through the InfoSum Data Clean Room, demonstrating localized UK market activation.[21]
  • 20% more app sign-ups resulted from Deliveroo and Channel 4’s national UK advanced-TV campaign using the InfoSum Secure Data Clean Room.[21]
  • 250+ million U.S. consumers are covered by Experian identity and audience data available through the InfoSum Data Clean Room.[57]
  • 31% more applications to TSB’s Spend and Save account followed its UK data-clean-room collaboration with audio platform Global.[21]

Supplier management in the data clean room industry

  • 6 third-party cloud and technology suppliers—Amazon Web Services, Google Cloud, Snowflake, Cognizant, Microsoft Azure and Matillion—are listed in LiveRamp’s clean-room subprocessors and updates.[12]
  • 3 cloud platforms—AWS, Microsoft Azure and Google Cloud—are supported for Snowflake Data Clean Rooms in 2026.[56]
  • 2 limited licenses are the maximum a LiveRamp clean-room partner may use simultaneously, regardless of how many invitations it receives.[58]
  • 12 months is the standard maximum duration of a LiveRamp limited clean-room partner license before renewal is required.[58]

Stakeholder management in the data clean room industry

  • 90% of B2C marketing respondents said they use a data clean room for marketing use cases in Forrester’s Q4 2024 CMO Pulse Survey.[10]
  • 59% of companies in regulated industries reported using data-clean-room technology in LiveRamp’s 2024 survey.[12]
  • 51% of European advertising respondents were adopting or testing data clean rooms in the IAB Europe 2025 addressability survey.[59]
  • 76% of surveyed firms had used data-clean-room technology in 2024, while 24% had not, according to LiveRamp’s global survey.[12]

Distribution channels in the data clean room industry

  • 4 founding partners joined LiveRamp’s 2026 Agent Builders program, extending access to its Clean Room infrastructure through external AI agents.[12]
  • 3 cloud providers—AWS, Azure and Google Cloud—offer Snowflake Data Clean Room deployment regions.[56]
  • 3 native cloud data patterns—Snowflake, AWS and Google BigQuery—are supported in LiveRamp Clean Room documentation.[58]
  • 2 access modes, web application and API, are available for Snowflake Data Clean Rooms.[56]

Key questions about the data clean room industry

What is the current market size for the data clean-room display segment?
The global data clean-room display market reached $2.15 billion in 2025 and is forecast to reach $2.52 billion in 2026.
How fast is the market growing across the 2026–2030 period?
The data clean-room display market is forecast to grow at a 16.9% CAGR from 2026 to 2030.
Which companies lead the data clean room industry?
Alphabet leads Gitnux's 2026 data clean room ranking with an Overall score of 9.6, with revenue growth 15% and operating margin 32.03% from clean-room-capable BigQuery sharing. Snowflake is the highest-ranked data collaboration platform provider at 9.1, with revenue growth 29% tied to secure multi-party analysis without exposing underlying raw data.
What technology shifts are most associated with near-term adoption?
Survey results show 76% of companies reported using data clean room technology, with AI and advanced analytics identified as major use cases.
How fragmented is the competitive landscape?
Forrester’s 2024 landscape profiled 16 vendors and agencies, indicating a fragmented market rather than a small group with publicly disclosed dominant shares.
What operational constraints slow down clean-room implementations?
In December 2024, 41% of organizations cited integration into existing optimization and analysis practices as a challenge, and 32% cited difficulty getting started or creating a baseline.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Data Clean Room Industry Statistics. Gitnux. https://gitnux.org/data-clean-room-industry-statistics
MLA
Samuel Norberg. "Data Clean Room Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/data-clean-room-industry-statistics.
Chicago
Samuel Norberg. 2026. "Data Clean Room Industry Statistics." Gitnux. https://gitnux.org/data-clean-room-industry-statistics.

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