Gitnux/Report 2026

Data Broker Industry Statistics

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Data Broker Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The data broker industry at a glance

The global data broker market was estimated at $278.0 billion in 2024 and is forecast to reach $512.5 billion by 2033, while regulation increasingly targets sensitive-data sales and consumer deletion rights.

$278.0B[45]
Global market size, 2024
7.3%[45]
Forecast CAGR, 2025–2033
41.2%[45]
North America share, 2024
$2.5B[33]
LiveRamp acquisition value, 2026
Market size
Grand View Research estimated the global data broker market at $278.0 billion in 2024 and $307.3 billion in 2026. Definitions vary substantially: a U.S. Department of Justice rulemaking document cited estimates ranging from $50 billion to $300 billion globally and noted that official economic statistics do not separately measure data brokerage.[45][49]
Forecast & CAGR
Grand View Research forecasts the market to reach $512.5 billion by 2033, implying a 7.3% CAGR from 2025 to 2033. Mordor Intelligence gives a similar growth profile, forecasting $294.27 billion in 2025 to $448.32 billion in 2031 at a 7.27% CAGR.[45][50]
Market share & regions
North America accounted for 41.2% of global data-broker revenue in 2024, according to Grand View Research. The region’s position is associated with its mature consumer-data licensing, advertising, financial-services and cloud data-marketplace ecosystem.[45]
Segmentation
Grand View Research segments the market by data category, including consumer, business, health, financial and location data; by data type, pricing model, end use and region. The company identifies consumer data as a major segment, while the California registry requires brokers to disclose collected and sold data categories such as geolocation, health information, browsing history and government identifiers.[45][51]
Key players & concentration
The industry includes large credit bureaus and marketing-data companies such as Experian, Acxiom, LiveRamp, LexisNexis Risk Solutions, TransUnion, Equifax, Epsilon and FullContact, alongside specialist location, identity and people-search brokers. Concentration is difficult to quantify because data brokerage is not separately classified in official economic statistics and many major firms report broader technology, advertising or information-services revenue.[49][52][19]
Trends, drivers & challenges
Demand is being driven by identity resolution, fraud prevention, targeted advertising, risk scoring and AI-enabled data activation. The main challenges are data accuracy, consent, cybersecurity and restrictions on sensitive location and health-related information; in May 2026, the FTC announced a proposed settlement prohibiting Kochava from selling sensitive location data without affirmative express consent.[52]
Consumer behavior & competition
The FTC reported that data brokers collect information from online, offline, commercial, government and public sources, often without consumers’ awareness, and that one broker in its 2014 study held data on more than 1.4 billion consumer transactions and 700 billion aggregated data elements. A Consumer Watchdog analysis found that fewer than 1% of Californians exercised reported rights with major brokers in 2023, indicating low consumer engagement relative to the scale of collection.[52][53]
M&A
M&A activity is strengthening the link between data brokerage, identity, advertising and AI services. Publicis agreed to acquire LiveRamp for an equity value of $2.5 billion in May 2026 and completed the acquisition on November 2, 2026; Experian also announced the acquisition of AtData in February 2026 to expand email intelligence, identity and fraud-prevention capabilities.[33][14][7]
Regulation
California’s Delete Act and implementing rules took effect on January 1, 2026, giving residents access to the DROP deletion mechanism and requiring annual data-broker registration. The 2026 California registration fee was $6,000, and the California registry describes brokers as businesses that collect personal information from multiple sources and sell it to other companies without a direct consumer relationship.[51]
Latest news
The most significant 2026 developments identified were the completed $2.5 billion Publicis acquisition of LiveRamp on November 2, 2026, the FTC’s proposed restrictions on Kochava’s sale of sensitive location data in May 2026, and California’s first operational year for DROP and expanded broker disclosures.[14][52][51]

02 Ranking

Top 10 Companies in the Data Broker Industry

The leading companies in the data broker industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Equifax and TransUnion are tied at the top of Gitnux's 2026 data broker ranking with an Overall score of 9.5 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in credit & identity data

    Equifax

    US

    Ranked #1 · 9.5 · Credit & identity data

    Why we picked it: Its credit and employment databases and global AI operations support identity and risk decisions at scale.

    See in ranking ↓Visit equifax.com ↗

  2. Leader in marketing & identity data

    Epsilon

    US

    Ranked #3 · 9.0 · Marketing & identity data

    Why we picked it: Its consumer identity and marketing capabilities sit inside a larger group ecosystem for data activation.

    See in ranking ↓Visit epsilon.com ↗

  3. Leader in risk & fraud analytics

    LexisNexis Risk Solutions

    US

    Ranked #4 · 8.9 · Risk & fraud analytics

    Why we picked it: Its risk, identity, fraud and public-record analytics cover broad geographies for compliance and decisions.

    See in ranking ↓Visit lexisnexis.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the data broker industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Equifax

Credit & identity data · US

9.5
2

TransUnion

Credit & identity data · US

9.5
3

Epsilon

Marketing & identity data · US

9.0
4

LexisNexis Risk Solutions

Risk & fraud analytics · US

8.9
5

Cotality

Property & real-estate data · US

8.9
6

Data Axle

B2B, B2C and marketing data · US

8.8
7

ZoomInfo

B2B contact and company data · US

8.7
8

Acxiom

Consumer identity and marketing data · US

8.6
9

Whitepages

Contact, identity and people-search data · US

8.2
10

FullContact

Identity resolution and contact data · US

8.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the data broker industry. In Data Broker Industry Statistics. Gitnux. https://gitnux.org/data-broker-industry-statistics/#top-companies

report visual · Comparison

Deletion requests reported by California-registered data brokers (California, United States)

Cuebiq Group, LLC leads with 26.3M.

Cuebiq Group, LLC26.3M
Azira, LLC5.0M
Uplead LLC4.1M
Peoplewhiz, Inc2.6M
Fifty Technology Ltd1.1M
Focus USA, Inc.966K
source-verifiedtheuptimereport.com

04 Statistics

Technology & Innovation

The section highlights heavy AI use in production cycles, including Equifax’s nearly 30% performance lift in 2025 and 6 million AI-generated lines in January 2026.

AI in the data broker industry

  • Nearly 90% of Equifax’s global employees and contractors used AI tools in 2025 worldwide.[1]
  • More than 400 AI patents were secured or pending at Equifax, including more than 40 added in 2025.[2]
  • Nearly 4,000 Equifax software engineers used AI coding tools and produced 6 million AI-generated lines of code in January 2026.[2]
  • 100% of Equifax’s new models and scores were powered by EFX.AI in 2025 worldwide.[1]
  • Equifax’s AI-driven models delivered a nearly 30% performance lift over legacy models in 2025.[1]

Automation in the data broker industry

  • Equifax decommissioned 10 data centers in 2025, bringing its transformation total to 46 facilities.[1]
  • Equifax reduced internal security consultation time by 61% using an AI advisory assistant in 2025.[2]
  • Nearly 50% of Equifax Security Operations Center tickets were auto-resolved by AI triage agents in 2025 worldwide.[2]
  • Equifax’s AI-driven cost-reduction target was doubled from $75 million to $150 million for 2026–2028.[2]
  • More than 90% of Equifax revenue was generated through the Equifax Cloud at the end of 2025.[1]

Digital Transformation in the professional and business services sector (sector benchmark)

  • 55% of business-services CEOs identified keeping pace with technology and AI transformation as their greatest concern in PwC’s 2025 global CEO survey.[3]
  • 51% of U.S. technology executives reported no increase in performance or profitability from digital-transformation investments during the previous two years.[4]
  • 40.4% of EU enterprises in professional, scientific and technical activities used at least one AI technology in 2025.[5]
  • 35.51% of EU professional, scientific and technical enterprises using AI applied it to business-administration or management processes in 2025.[5]

Technology Adoption in the professional and business services sector (sector benchmark)

  • 30.87% of EU professional, scientific and technical enterprises using AI applied it to accounting, controlling or finance management in 2025.[5]
  • 27.33% of EU professional, scientific and technical enterprises using AI applied it to production processes in 2025.[5]
  • 18.55% of EU professional, scientific and technical enterprises using AI applied it to ICT security in 2025.[5]
  • 22.32% of EU professional, scientific and technical enterprises using AI applied it to research and development or innovation activities in 2025.[5]

Cloud Computing in the professional and business services sector (sector benchmark)

  • 80.4% of Danish professional, scientific and technical enterprises used cloud computing services in 2023.[6]
  • 90.7% of Australian professional, scientific and technical enterprises used cloud computing services in 2022.[6]
  • 77.7% of Dutch professional, scientific and technical enterprises used cloud computing services in 2023.[6]
  • 91.2% of Finnish professional, scientific and technical enterprises used cloud computing services in 2023.[6]

Big Data in the professional and business services sector (sector benchmark)

  • 57.5% of Dutch professional, scientific and technical enterprises conducted big-data analysis in 2023.[6]
  • 46.8% of Swedish professional, scientific and technical enterprises conducted big-data analysis in 2023.[6]
  • 47.5% of German professional, scientific and technical enterprises conducted big-data analysis in 2023.[6]
  • 45.4% of Finnish professional, scientific and technical enterprises conducted big-data analysis in 2023.[6]

IoT in the professional and business services sector (sector benchmark)

  • 35.6% of Swedish professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[6]
  • 36.3% of Irish professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[6]
  • 52.0% of South Korean professional, scientific and technical enterprises used Internet-of-Things technologies in 2022.[6]
  • 42.6% of Austrian professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[6]

05 Statistics

Data & Analytics

The section pairs revenue-line specificity with data-scale evidence, including TransUnion’s $4.196 billion total revenue in 2024 and Equifax’s 430 million+ NCTUE account records.

Business intelligence in the data broker industry

  • $959 million was Experian Decisioning revenue in North America in fiscal 2025.[7]
  • $251 million was Experian Decisioning revenue in the United Kingdom and Ireland in fiscal 2025.[7]
  • $1.584 billion was Experian Decisioning revenue across regions in fiscal 2025.[7]
  • $2.470 billion was Experian Data revenue in North America in fiscal 2025.[7]
  • $358 million was Experian Data revenue in EMEA and Asia Pacific in fiscal 2025.[7]
  • $610 million was Experian Data revenue in Latin America in fiscal 2025.[7]

Data analytics in the data broker industry

  • $4.196 billion was TransUnion’s total revenue in 2024.[8]
  • 430 million-plus telecommunications, pay-TV, internet, home-security and utility account records were in Equifax’s NCTUE database in 2025.[1]
  • $3.843 billion was TransUnion’s total revenue in 2023.[8]
  • $168 million was Experian Decisioning revenue in EMEA and Asia Pacific in fiscal 2025.[7]
  • $206 million was Experian Decisioning revenue in Latin America in fiscal 2025.[7]
  • 9% was TransUnion’s revenue growth in 2025.[9]

Data Quality in the professional and business services sector (sector benchmark)

  • 95% of enterprise companies with at least $1 billion in revenue had experienced a data-quality issue directly affecting business outcomes in 2024.[10]
  • 67% of supply management organizations said their data quality was better or significantly better than two years earlier in 2024.[11]
  • 23% of supply management firms spent at least 21% of their time cleaning data in 2024.[11]
  • 49% of supply management organizations reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[11]
  • 87% of enterprise data leaders said traditional rules-based approaches to data quality did not scale to current needs in 2024.[10]
  • 50% of organizations identified data-quality issues as the biggest challenge affecting their data-integration projects in 2024.[12]

Data Governance in the professional and business services sector (sector benchmark)

  • 32% of organizations in the 2024 governance study had a formal governance organization in place, while 68% had none.[13]
  • 81% of supply management organizations found their data-governance program useful in 2024.[11]
  • 71% of global organizations reported having a data-governance program in 2024, up from 60% in 2023.[12]
  • 33% of North American organizations had a formal data-governance organization in place in 2024.[13]
  • 18.3% of organizations used a data-governance or catalog solution as part of their governance program in 2024.[13]
  • 61% of organizations had a dedicated data-governance function in 2024, according to a survey of more than 121 supply management professionals.[11]

KPIs in the data broker industry

  • 103% was LiveRamp’s platform net-retention rate in the third quarter of fiscal 2026.[14]
  • 101% was LiveRamp’s subscription net-retention rate in the third quarter of fiscal 2026.[14]
  • $545 million was LiveRamp’s ARR at fiscal year-end 2026, a core recurring-revenue KPI.[14]
  • 12% was LiveRamp’s year-over-year Marketplace and Other revenue growth at fiscal year-end 2026.[14]
  • 8% was LiveRamp’s ARR year-over-year growth at fiscal year-end 2026.[14]
  • $149 million was LiveRamp’s trailing-twelve-month Data Marketplace revenue at fiscal year-end 2026.[14]

06 Statistics

Strategy & Growth

The section links workforce and product expansion to market sizing, including $363.4 billion estimated global market size in 2026 from The Business Research Company.

Growth in the data broker industry

  • $2.582 billion was Equifax Workforce Solutions revenue in 2025, up 6% from 2024.[15]
  • 7% was Experian’s fiscal 2025 consumer-services organic revenue growth, with more than 200 million free members.[7]
  • 50 new products were launched by Equifax’s U.S. Information Solutions business in 2025.[15]
  • $363.4 billion was the estimated global data broker market size in 2026 in The Business Research Company’s market report.[16]
  • 100% of Equifax’s new models and scores were powered by EFX.AI in 2025.[1]
  • 7% was Experian’s organic revenue growth in fiscal 2025, while total ongoing-activities revenue grew 8% at constant exchange rates.[7]

Differentiation in the data broker industry

  • Over 200 million members used Experian’s free consumer platform in fiscal 2025, supporting differentiation through direct consumer access.[7]
  • 62 million active employment records gave Experian a North American employment-data asset in fiscal 2025.[7]
  • 209 million active records and 813 million total records were reported by Equifax Workforce Solutions in 2025.[15]

Mergers and acquisitions in the data broker industry

  • 16 of 24 recorded data-broker acquisitions by six major California companies or their subsidiaries occurred between 2019 and 2022.[17]
  • $2.3 billion was the announced value of Interpublic Group’s 2018 acquisition of a majority stake in Acxiom’s marketing-solutions business.[18]
  • 2018 was the year TransUnion entered the United Kingdom by acquiring Callcredit.[9]
  • 623 data brokers were analyzed in Incogni’s study of consolidation among major California data companies.[17]
  • 2024 was the year TransUnion launched its credit bureau in Brazil after expanding its international operating footprint.[9]
  • 3.5 data-broker acquisitions per year was the average recorded from 2017 onward in an analysis of 623 brokers.[17]

Strategic partnerships in the data broker industry

  • Over 2,000 live client solutions integrated Experian data, analytics, credit-risk and fraud-prevention software in fiscal 2025.[7]
  • 15% of LiveRamp subscription revenue came from usage-based subscriptions in fiscal 2026, reflecting marketplace and partner-channel monetization.[14]
  • 133 LiveRamp customers had annual subscription contracts above $1 million as of March 31, 2026.[14]

07 Statistics

People & Workforce

The section provides workforce and training signals, including Equifax’s approximately 15,000 people across 22 countries at December 31, 2025.

Employee retention in the data broker industry

  • Dun & Bradstreet reported 96% revenue retention in 2024 for its existing products and solutions worldwide.[19]
  • Equifax recorded an 81% employee engagement score in its 2025 global survey.[1]

Remote Work in the professional and business services sector (sector benchmark)

  • 37.21% was the average share of paid workdays performed from home by U.S. professional and business-services employees in January 2025.[20]
  • 62.8% of U.S. professional and business-services employees who could work at home did so during 2024–2025, while 66.0% could work at home.[21]
  • About 45% of U.S. professional and business-services workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[22]
  • 54% of U.S. professional-services firms reported having at least one paid work-from-home employee in November 2024–January 2025.[23]

Hybrid Work in the professional and business services sector (sector benchmark)

  • Across U.S. professional and business services, 39% of full-time employees worked fully onsite during January–April 2025.[24]
  • Across U.S. professional and business services, 22% of full-time employees worked fully from home during January–April 2025.[24]
  • Across U.S. professional and business services, 38% of full-time employees worked hybrid schedules during January–April 2025.[24]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in November 2025.[25]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[25]

Upskilling in the data broker industry

  • Equifax employees completed 33,000 hours of AI training in 2025 worldwide.[1]
  • Equifax completed nearly 150,000 hours of training and professional development in 2025 worldwide.[1]
  • Dun & Bradstreet reported learning and development programs designed to support employee roles and internal career mobility in 2023.[19]

Employee Engagement in the professional and business services sector (sector benchmark)

  • 32% of U.S. employees were engaged at work in 2024, while 17% were actively disengaged.[25]
  • 34% of U.S. employees were engaged at work in 2022, while 16% were actively disengaged.[25]
  • 32% of U.S. employees were engaged at work in 2025, while 17% were actively disengaged.[25]
  • 33% of U.S. employees were engaged at work in 2023, while 16% were actively disengaged.[25]

DEI in the data broker industry

  • Dun & Bradstreet had approximately 6,200 employees worldwide at December 31, 2024.[19]
  • Equifax employed approximately 15,000 people across 22 countries at December 31, 2025, including operations in Chile, Costa Rica, India and Ireland.[26]
  • Dun & Bradstreet had 6,414 employees worldwide at December 31, 2023, including 2,531 in North America and Corporate and 3,883 internationally.[19]

Change Management in the professional and business services sector (sector benchmark)

  • Approximately one-third of global business-services organizations had no change-management capability in 2022.[27]
  • 75% of global business-services organizations considered change management critical in 2022.[27]
  • 21% of transformation teams identified stakeholder-engagement strategies as their primary change-management approach in 2024.[28]
  • 16% of global business-services organizations managed change systemically across their initiatives in 2022.[27]
  • 17% of transformation teams identified training and development programs as their primary change-management approach in 2024.[28]

08 Statistics

Customer & Sales

The section emphasizes client longevity and channel mix, including Dun & Bradstreet’s 96% annual revenue retention rate in 2024.

Customer retention in the data broker industry

  • 17 of Dun & Bradstreet’s 25 largest clients by revenue had relationships with the company for more than 20 years in 2024.[19]
  • 96% was Dun & Bradstreet’s annual revenue retention rate in 2024, reflecting the percentage of prior-year client revenue retained in the current year worldwide.[19]

Customer acquisition in the data broker industry

  • 150 million+ U.S. consumers were served by TransUnion Consumer Interactive in 2025 through identity protection, breach response, and related services.[19]
  • 73% of TransUnion’s Consumer Solutions revenue came through indirect channels in 2025, compared with 27% through direct channels.[19]
  • 12,000+ customers were served by TransUnion in financial services in 2025, covering consumer lending, mortgage, card and banking, and auto markets.[19]

Lead generation in the data broker industry

  • 77,000 approximately small and midsize business clients were served by Dun & Bradstreet in 2024, out of millions of businesses in the global marketplace.[19]
  • 3.2 million+ businesses used Dun & Bradstreet to create or manage a D-U-N-S Number or monitor their business credit and insights in 2024.[19]

09 Statistics

Marketing & Brand

The section quantifies marketing-data revenue and identity mix, including TransUnion’s $470 million marketing-solutions revenue in 2025.

Marketing in the data broker industry

  • 2% of TransUnion’s international revenue came from marketing solutions in 2025.[19]
  • $470 million was TransUnion’s marketing-solutions revenue in 2025, comprising identity, audiences, and measurement products across the United States and international markets.[19]
  • 11% of TransUnion’s total company revenue came from marketing solutions in 2025.[19]
  • 13% of TransUnion’s U.S. Markets revenue came from marketing solutions in 2025.[19]
  • 47% of TransUnion’s marketing-solutions revenue came from identity products in 2025, while audiences contributed 32% and measurement 21%.[19]

Influencer Marketing in the professional and business services sector (sector benchmark)

  • 44% of B2B influencer-marketing practitioners say finding the right talent is their single biggest collaboration obstacle, based on Q1 2026 research.[29]
  • 78% of B2B influencer-marketing practitioners identify brand awareness and lead generation as their joint top challenges, based on Q1 2026 research.[29]
  • 74% of B2B influencers use artificial-intelligence tools to enhance content creation, based on Q1 2026 research.[29]
  • 86% of B2B influencer-marketing practitioners and creators prefer co-creating content with brands rather than amplifying finished brand content, based on Q1 2026 research.[29]

10 Statistics

Operations & Execution

The section shows measurable operational outputs, including ZoomInfo’s 160 million verified location contacts in 2025.

Process optimization in the data broker industry

  • 35,000-plus companies used ZoomInfo’s software, insights and data to support go-to-market activities in 2025, globally.[19]
  • 160 million contacts had verified location data after ZoomInfo’s 2025 data-engine enhancement program, globally.[19]
  • 1.8 million additional international mobile numbers were added across the UK, France, Germany, Italy, Spain and the Netherlands in 2025 by ZoomInfo.[19]
  • 10.2 million additional contacts became discoverable through enhanced title classification in ZoomInfo’s 2025 data-engine improvement program, globally.[19]

Operational efficiency in the data broker industry

  • GAAP operating income at LiveRamp more than doubled year over year in the quarter ended June 30, 2026, globally.[19]
  • 18% was ZoomInfo’s GAAP operating-income margin in 2025, compared with 8% in 2024, globally.[19]
  • $454.9 million was ZoomInfo’s unlevered free cash flow in 2025, globally.[19]
  • $465.4 million was ZoomInfo’s cash flow from operations in 2025, globally.[19]
  • 36% was ZoomInfo’s adjusted operating-income margin for 2025, compared with 35% in 2024, globally.[19]

Quality management in the data broker industry

  • 1%–2% of matched Cook County property-sale records in a 2018–2021 audit differed from ground-truth sale prices by more than 5% in broker-provided datasets.[30]
  • 160 million ZoomInfo contacts had verified location data in 2025, supporting data-quality management for remote-work records, globally.[19]
  • 1.8 million additional mobile numbers were added across six European countries through ZoomInfo’s 2025 international coverage expansion.[19]
  • 10.2 million additional contacts were made discoverable through enhanced title classification in ZoomInfo’s 2025 data engine, globally.[19]

Supply chain in the data broker industry

  • $70.1 million was Equifax’s advertising expense in 2025, compared with $60.7 million in 2024, globally.[19]
  • $238.1 million was LiveRamp’s cost of revenue in fiscal 2026, globally.[19]
  • $215.9 million was LiveRamp’s cost of revenue in fiscal 2025, globally.[19]
  • Data acquisition, royalty fees and revenue sharing were identified by Equifax as core components of its cost-of-services supply chain in 2025, globally.[19]

Outsourcing / Offshoring in the professional and business services sector (sector benchmark)

  • 60% of EU business-services enterprises sourcing abroad were in the business-services sector, compared with 40% in industry and construction, during 2021–2023.[5]
  • 39% of EU enterprises sourcing abroad outsourced business functions to external providers during 2021–2023, while 72% used affiliated-group insourcing.[5]
  • 47.5% of EU enterprises sourcing abroad sourced administrative and management functions internationally during 2021–2023.[5]
  • 29% of U.S. CPA firms responding to the 2025 National MAP Survey utilized offshoring, rising to 74% among firms with at least $10 million in net client fees.[31]
  • 28.8% of EU enterprises sourcing abroad sourced information and communication technology services internationally during 2021–2023.[5]

11 Statistics

Finance & Pricing

The section reports subscription pricing and unit economics, including $1,400 per month median live data subscription price in a marketplace study.

Pricing strategy in the data broker industry

  • $1,400 per month was the median price of live data products sold under subscription models in a study of commercial data marketplaces.[30]
  • $0.35–$6.00 per unit was the reported price range for derived data assets such as identity matches, risk scores and audience segments in 2025.[32]
  • ZoomInfo priced subscriptions according to functionality, users and records under management in 2025, globally.[19]
  • 53% of ZoomInfo customer contracts by annualized value were multi-year agreements in 2025, globally.[19]

Cost reduction in the data broker industry

  • $10.3 million was LiveRamp’s year-over-year increase in quarterly cost of revenue in the fiscal-2026 comparison shown in its filing.[19]
  • $3.8 million was ZoomInfo’s increase in cost of service from 2024 to 2025, rising from $151.6 million to $162.0 million.[19]
  • $14.1 million was ZoomInfo’s reduction in research-and-development expense from 2024 to 2025, falling from $196.1 million to $182.0 million.[19]
  • $90.0 million was ZoomInfo’s reduction in general and administrative expense from 2024 to 2025, falling from $295.3 million to $206.7 million.[19]

Profitability in the data broker industry

  • $475.7 million was ZoomInfo’s adjusted EBITDA in 2025, up 5% from $452.4 million in 2024, globally.[19]
  • $124.2 million was ZoomInfo’s GAAP net income in 2025, compared with $29.1 million in 2024, globally.[19]
  • $225.7 million was ZoomInfo’s GAAP operating income in 2025, compared with $97.4 million in 2024, globally.[19]
  • $5 million was LiveRamp’s GAAP operating income in fiscal 2025, compared with $11 million in fiscal 2024, globally.[19]
  • $445.9 million was ZoomInfo’s adjusted operating income in 2025, compared with $428.5 million in 2024, globally.[19]

Financial planning in the data broker industry

  • $1.2495 billion was ZoomInfo’s revenue in 2025, compared with $1.2143 billion in 2024, globally.[19]
  • $8.50 was Equifax’s midpoint guidance for 2026 adjusted earnings per share, representing approximately 11% growth over 2025.[19]
  • $2.12 billion was Equifax’s midpoint guidance for 2026 adjusted EBITDA, representing approximately 10% growth over 2025.[19]
  • $78.6 million was Equifax’s total remaining performance obligation at December 31, 2025, including $28.5 million due within one year.[19]
  • 12% of ZoomInfo’s revenue came from customers and partners outside the United States in 2025, compared with 12% in 2024 and 13% in 2023.[19]

12 Statistics

Product & Service

The section reports product-scale and contracted revenue visibility, including Equifax’s 813 million total employment records and LiveRamp’s $518 million remaining performance obligations.

Product development in the data broker industry

  • 813 million total employment records were held in Equifax’s U.S. Work Number database in 2025.[1]
  • 90% of Equifax revenue came from proprietary data or derivative products in 2025, supporting differentiated product development.[1]
  • 1.6 billion monthly updates were made to currently reported Equifax U.S. credit accounts in 2025.[1]
  • 65% fewer major technology issues at Equifax in 2025 indicates improved reliability during product development and release.[1]
  • 3.6 billion U.S. credit tradelines were held by Equifax in 2025 as a foundation for credit and analytics products.[1]

Product lifecycle in the data broker industry

  • $518 million in current remaining performance obligations gave LiveRamp contracted revenue visibility for the next 12 months in 2026.[14]
  • 10% year-over-year growth in LiveRamp’s current remaining performance obligations was reported for fiscal year 2026.[14]
  • 107% subscription net retention was reported by LiveRamp for fiscal year 2026, indicating expansion among existing customers.[14]
  • 846 direct subscription customers used LiveRamp at fiscal year-end 2026.[14]
  • 8% year-over-year ARR growth was reported by LiveRamp for fiscal year 2026.[14]

After-sales in the data broker industry

  • 101% subscription net retention was reported by LiveRamp for the quarter ended December 31, 2025.[14]
  • 103% platform net retention was reported by LiveRamp for the quarter ended December 31, 2025.[14]

Value proposition in the data broker industry

  • 24 countries were served or covered by Equifax operations and investments in 2025.[1]
  • $475.2 million was Equifax U.S. Information Solutions operating income in 2025.[1]
  • $6.075 billion was Equifax’s total operating revenue in 2025 from data, analytics, technology and related services.[1]
  • $182.5 million was Equifax International operating income in 2025.[1]
  • $2.582 billion was Equifax Workforce Solutions revenue in 2025.[1]

13 Statistics

Sustainability & Ethics

The section ties operational footprint to reported emissions, including LiveRamp’s 435 tCO₂e combined Scope 1 and Scope 2 emissions in fiscal 2025.

Sustainability in the data broker industry

  • 500+ partners were connected through LiveRamp’s data collaboration ecosystem in fiscal 2025; global network.[33]
  • 435 tCO₂e was LiveRamp’s combined Scope 1 and Scope 2 emissions in fiscal 2025; global operations.[33]
  • 1,300+ associates worked at LiveRamp in fiscal 2025; global workforce.[33]
  • 100% of LiveRamp’s global offices had recycling and composting programs in fiscal 2025; global operations.[33]
  • 90% of LiveRamp’s data hosting had moved to the cloud by fiscal 2025, reducing its physical data-center footprint; global operations.[33]

ESG in the data broker industry

  • 14% of LiveRamp’s U.S. workforce identified as having an underrepresented racial background in fiscal 2025; United States.[33]
  • 99 cents was LiveRamp’s adjusted mean pay for women per dollar earned by men in fiscal 2025; global pay-equity analysis.[33]
  • 40% of LiveRamp’s global leaders identified as female in fiscal 2025; global leadership.[33]
  • 6 employee business resource groups and 1 community operated at LiveRamp in fiscal 2025; global workforce.[33]
  • $300,000 was raised by LiveRamp Cares for more than 349 causes and organizations in fiscal 2025; global community program.[33]

Ethics in the data broker industry

  • 1,451 total hours of data-ethics training were completed by LiveRamp employees in fiscal 2025; global workforce.[33]
  • 7 of 9 data brokers studied by the FTC provided data to one another, indicating interconnected industry data flows; United States.[34]
  • 3 billion new records were added monthly by one data broker in the FTC study; United States.[34]
  • 1,089 LiveRamp employees completed a one-hour data-ethics refresher course in fiscal 2025; global workforce.[33]
  • 9 data brokers were examined by the FTC in its industry study of collection and use practices; United States.[34]

CSR in the data broker industry

  • 349+ causes and organizations received support from LiveRamp Cares in fiscal 2025; global community program.[33]
  • $300,000 was raised by LiveRamp Cares in fiscal 2025 through its community and philanthropic activities; global operations.[33]

Carbon footprint in the data broker industry

  • 2030 is Google Cloud’s stated target year for net-zero carbon emissions across its operations and value chain, the provider used for most LiveRamp hosting; global supplier target.[33]
  • 0.3 tCO₂e per employee was LiveRamp’s Scope 2 emissions intensity in fiscal 2025; global workforce.[33]
  • 21 tCO₂e was LiveRamp’s Scope 1 carbon emissions in fiscal 2025; global operations.[14]
  • 414 tCO₂e was LiveRamp’s Scope 2 carbon emissions in fiscal 2025; global operations.[14]
  • 95% of LiveRamp’s reported energy emissions came from Scope 2 and 5% from Scope 1 in fiscal 2025; global operations.[33]

15 Statistics

Globalization & Expansion

The section anchors global scope using market size and country coverage, including North America’s 41.2% share of global data-broker revenue in 2024.

Globalization in the data broker industry

  • $278.0 billion was the global data broker market size in 2024, with North America accounting for 41.2% of revenue.[45]
  • $7.523 billion was Experian’s total revenue in the year ended March 31, 2025, including $5.044 billion from the United States, $936 million from Brazil and $866 million from the United Kingdom.[7]
  • $19 billion was the estimated foreign revenue of Oracle America in 2023 in the U.S. Department of Justice’s selected data-broker table.[46]
  • Over 30 countries and territories made up TransUnion’s global presence in 2024 across North America, Latin America, Europe, Africa and Asia.[9]
  • $1.414 billion was Equifax’s international revenue in 2025, representing 6% growth in local currency from 2024.[15]

Cultural adaptation in the data broker industry

  • Consumers in five countries—the United States, Brazil, the United Kingdom, Peru and Colombia—received Experian’s direct-to-consumer credit, identity and fraud-prevention services in fiscal 2025.[7]
  • $936 million was Experian’s Brazil revenue in fiscal 2025, compared with $866 million in the United Kingdom and $677 million across other countries.[7]
  • Seven countries—North America, Brazil, the United Kingdom, South Africa, Peru, Colombia and other markets—were identified by Experian as locations for its consumer services in fiscal 2024.[7]
  • 62 million active employment records were held by Experian in North America in fiscal 2025, while its United Kingdom data coverage exceeded 85%.[7]
  • 200 million-plus free members were served by Experian globally in fiscal 2025 through regionally tailored consumer credit, identity and fraud-prevention services.[7]

Supplier management in the data broker industry

  • 133 LiveRamp customers had subscription contracts exceeding $1 million in annual revenue as of March 31, 2026.[14]
  • 15% of LiveRamp’s platforms reported multiple audience segments on a usage record, requiring prorated allocation of usage.[47]
  • Over 2,000 live client solutions used Experian’s integrated data, analytics, credit-risk and fraud-prevention platform in fiscal 2025.[7]
  • $215 billion in annual SKU-level transaction data was cited by LiveRamp as part of its data-seller network in 2026.[48]
  • 15% of LiveRamp’s subscription revenue came from usage-based subscriptions in each of the twelve months ended March 31, 2024, 2025 and 2026.[14]

Stakeholder management in the data broker industry

  • 200 million-plus free members were Experian’s consumer-services user base in fiscal 2025.[7]
  • No single Experian client accounted for 10% or more of group revenue in fiscal 2025 or fiscal 2024.[7]

Distribution channels in the data broker industry

  • 15% of LiveRamp subscription revenue was usage-based in the twelve months ended March 31, 2026.[14]
  • LiveRamp identified customer-data platforms, public-cloud providers, cloud-data warehouses, marketing clouds and global systems integrators as channel-sales targets in 2026.[14]
  • Google Reseller was described by LiveRamp as a global channel making Data Marketplace data available to all Display & Video 360 accounts and allowlisted Google Ads Display accounts.[47]

Key questions about the data broker industry

What is the global data broker market size in 2024 and 2026?
Global market size was $278.0 billion in 2024 and $307.3 billion in 2026, per Grand View Research.
How fast is the data broker market forecast to grow?
Grand View Research forecasts the market reaching $512.5 billion by 2033, implying 7.3% CAGR from 2025–2033.
Which companies lead the data broker industry?
Equifax and TransUnion are tied at the top of Gitnux's 2026 data broker ranking with an Overall score of 9.5 each.
What technology shift is showing up in data broker operations?
Delivery is moving toward APIs and feeds becoming default delivery, with identity signals and AI-enabled data activation driving use cases.
How is the market structured across data categories and data types?
Grand View Research segments by data category—consumer, business, health, financial and location—and by data type, pricing model, end use and region.
Which regulation changes matter most for data brokers in 2026?
California’s Delete Act took effect January 1, 2026, adding DROP deletion access and annual data-broker registration with a $6,000 fee for 2026.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Data Broker Industry Statistics. Gitnux. https://gitnux.org/data-broker-industry-statistics
MLA
Samuel Norberg. "Data Broker Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/data-broker-industry-statistics.
Chicago
Samuel Norberg. 2026. "Data Broker Industry Statistics." Gitnux. https://gitnux.org/data-broker-industry-statistics.

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