Gitnux/Report 2026

Cyber Security Industry Statistics

Cybercrime is scaling fast enough to feel industrial, with costs projected to climb to $10.5 trillion annually by 2025, while Verizon reports phishing as the top breach driver at 36% and ransomware victims are now counted in the thousands each week. Even staffing is lagging the threat pace, leaving a 3.4 million global workforce gap in 2023 as Verizon and Verizon scale up external actor risks and breach complexity, so this page is essential for anyone trying to understand what is changing fastest and what it means for 2025 readiness.
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November 11, 2026Updated
Cyber Security Industry Statistics
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The cyber security industry at a glance

The global cybersecurity market is estimated at $302.0 billion in 2026 and is expanding as cloud adoption, AI-enabled attacks, ransomware and regulatory requirements increase demand for security products and services.

$302.0B[72]
Global market size, 2026
11.6%
Forecast CAGR, 2024–2029
37.9%[72]
North America revenue share, 2025
426[21]
Cybersecurity M&A deals, 2025
Market size
Grand View Research estimates the global cybersecurity market at $271.9 billion in 2025 and $302.0 billion in 2026. The estimate covers hardware, software and services across security types, deployment models, organization sizes, end users and regions.[72]
Forecast & CAGR
The Futurum Group forecasts cybersecurity revenue to rise from $165.98 billion in 2024 to approximately $287.58 billion in 2029, representing an 11.6% CAGR. Its forecast attributes growth to cloud adoption, digital transformation, escalating threats, emerging technologies and compliance requirements.
Market share & regions
North America held the largest regional share, at 37.9% of global cybersecurity revenue in 2025, according to Grand View Research. The Futurum Group estimates North American revenue at $93.68 billion in 2025, rising to $143.41 billion by 2029 at an 11.1% CAGR.[72]
Segmentation
In Futurum’s 2024 segmentation, cloud security generated $37.07 billion, followed by network security at $27.96 billion, data security at $23.46 billion and endpoint security at $22.82 billion. Cloud revenue is forecast to grow from $89.43 billion in 2024 to $181.78 billion in 2029, a 15.2% CAGR.
Key players & concentration
The Futurum Group says its forecast is based on leading cybersecurity vendors representing approximately 70% of market share. The market remains fragmented by product category, but large vendors are increasingly combining endpoint, network, cloud, identity and security operations capabilities into broader platforms.[21]
Trends, drivers & challenges
Cloud adoption, AI-enabled security tools, digital transformation, ransomware and supply-chain risk are major demand drivers. Verizon reported that ransomware appeared in 44% of breaches in its 2025 DBIR, up 37% from the prior year, while third-party involvement doubled to 30%; skills shortages, high implementation costs and hybrid-cloud complexity remain constraints.[17]
Consumer behavior & competition
Enterprise buyers are shifting toward integrated, cloud-based and managed security platforms as organizations seek continuous monitoring and automated response. Verizon analyzed more than 22,000 incidents and 12,195 confirmed breaches in 2025; credential abuse accounted for 22% and vulnerability exploitation for 20% of initial attack vectors, reinforcing demand for identity, vulnerability-management and detection capabilities.[17][72]
M&A
SecurityWeek recorded 426 cybersecurity M&A deals announced in 2025; disclosed values totaled $92.5 billion across 74 deals, including $84 billion involving pure-play cybersecurity companies. Eleven transactions exceeded $1 billion, including Google’s planned $32 billion acquisition of Wiz and Palo Alto Networks’ $25 billion CyberArk deal.[21]
Regulation
The EU’s NIS2 framework establishes cybersecurity requirements across 18 critical sectors and introduces broader risk-management, incident-reporting, supervision and enforcement obligations. In the United States, SEC rules generally require public companies to file Form 8-K within four business days after determining that a cybersecurity incident is material.[73][50]
Latest news
The European Commission proposed targeted NIS2 amendments on January 20, 2026, stating that the changes would simplify compliance for 28,700 companies, including 6,200 micro and small-sized enterprises. CISA also released updated Cybersecurity Performance Goals 2.0 in December 2025, adding stronger emphasis on governance, accountability and measurable protections for critical infrastructure.[73][74]

02 Ranking

Top 10 Companies in the Cyber Security Industry

The leading companies in the cyber security industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Palo Alto Networks and Fortinet are tied at the top of Gitnux's 2026 cyber security ranking with an Overall score of 9.3 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in security platforms

    Palo Alto Networks

    US

    Ranked #1 · 9.3 · Security platforms

    Why we picked it: They sit in network, cloud and security operations, with 24.5% revenue growth and 6.1% operating margin signals for integration-heavy buyers.

  2. Leader in firewall and SASE

    Fortinet

    US

    Ranked #2 · 9.3 · Firewall and SASE

    Why we picked it: They cover network security, SASE and security operations, with 55% unit market share in firewalls for network-to-operations coverage.

  3. Leader in security operations

    CrowdStrike

    US

    Ranked #3 · 9.1 · Security operations

    Why we picked it: They operate cloud endpoint, identity and security operations built around Falcon, with R&D at 29% of revenue.

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the cyber security industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Palo Alto Networks

Security platforms · US

9.3
2

Fortinet

Firewall and SASE · US

9.3
3

CrowdStrike

Security operations · US

9.1
4

Zscaler

Zero trust exchange · US

9.0
5

Cloudflare

Web and edge security · US

8.8
6

SentinelOne

AI endpoint, cloud and identity security · US

8.8
7

Gen Digital

Consumer cyber safety and identity protection · US

8.7
8

Netskope

SASE, SSE and cloud data security · US

8.6
9

Check Point Software Technologies

Network, cloud, endpoint and email security · IL

8.4
10

Okta

Identity and access management security · US

8.3

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Priyanka Sharma. (2026, February 13). Top 10 companies in the cyber security industry. In Cyber Security Industry Statistics. Gitnux. https://gitnux.org/cyber-security-industry-statistics/#top-companies

report visual · Comparison

Cybersecurity company revenue

Palo Alto Networks leads with $9.9B.

Palo Alto Networks$9.9B
Fortinet$6.8B
CrowdStrike$4.8B
Zscaler$3.0B
Okta$2.9B
Check Point$2.7B
source-verifiedfirstanalysis.com

04 Statistics

Technology & Innovation

Technology & Innovation shows agentic AI adoption in security use cases, with 35% of organizations reporting widespread deployment of agentic AI in 2026.

AI in the cyber security industry

  • 35% of organizations reported widespread deployment of agentic AI, including cybersecurity applications, in 2026.[1]
  • 36% of U.S. cybersecurity venture deals involved AI-classified startups in 2019.[2]
  • 47% of cybersecurity professionals said they had helped develop AI governance in 2025, globally.[3]
  • 40% of cybersecurity professionals said they had been involved in AI implementation in 2025, globally.[3]
  • 27% of organizations said paused or cancelled agentic-AI deployments affected cybersecurity monitoring in 2026.[1]
  • 63% of cybersecurity teams using AI security tools reported a significant productivity boost in 2025, globally.[4]

Automation in the cyber security industry

  • 28% of cybersecurity professionals reported difficulty integrating tools into threat-intelligence platforms because of limited automation.[5]
  • 53% of respondents cited defending a growing and changing attack surface as their biggest security-operations challenge in 2024.[5]
  • 16% of organizations reported fully automated security-response processes in 2024, globally.[5]
  • 71% of SOC practitioners reported burnout in a 2026 study of security-operations roles.[6]
  • 29% of penetration-testing organizations relied entirely on AI automation for testing in 2025.[1]
  • 24% of SOC practitioners said they planned to leave cybersecurity entirely in a 2026 study.[6]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[7]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[7]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[8]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[7]
  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[7]

Technology Adoption in the software and IT services sector (sector benchmark)

  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[7]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[8]
  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[8]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[8]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[9]
  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[9]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[9]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[9]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[9]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[9]

Big Data in the software and IT services sector (sector benchmark)

  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[10]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[10]
  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[10]

05 Statistics

Data & Analytics

Data & Analytics highlights AI tool adoption and its operational friction, with 28% of cybersecurity professionals reporting difficulty integrating tools into threat-intelligence platforms because of limited automation.

Business intelligence in the cyber security industry

  • 69% of cybersecurity professionals were either using, testing or evaluating AI security tools in 2025, according to ISC2’s workforce study.[4]
  • 38.4% of respondents expected artificial intelligence to have a meaningful impact on cybersecurity in 2024, in TechnologyAdvice’s IT buyer survey.[11]
  • 45.7% of respondents expected artificial intelligence to have a meaningful impact on business intelligence or analytics in 2024, in TechnologyAdvice’s IT buyer survey.[11]
  • 39.5% of respondents expected artificial intelligence to have a significant impact on cybersecurity in 2024, in TechnologyAdvice’s IT buyer survey.[11]
  • 78% of recent cybersecurity-product purchasers said artificial intelligence would have a meaningful or very significant impact on cybersecurity in 2024.[11]
  • 30% of cybersecurity professionals were already using artificial-intelligence tools in 2025, according to ISC2’s AI Adoption Pulse Survey.[4]

Data analytics in the cyber security industry

  • 39% of cybersecurity professionals rated AI for threat modeling and risk assessment as an important skill in 2025.[4]
  • 42% of cybersecurity professionals rated AI for threat detection and response as an important skill in 2025, according to ISC2.[4]
  • 11% of cybersecurity professionals encountered data-poisoning attacks against their AI architecture during the previous year in 2025.[4]
  • 9% of cybersecurity professionals encountered model-theft attacks against their AI architecture during the previous year in 2025.[4]
  • 40% of cybersecurity professionals reported experiencing AI-optimized social-engineering attacks during the previous year in 2025.[4]
  • 25% of cybersecurity professionals reported data leakage associated with AI during the previous year in 2025.[4]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[12]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[13]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[12]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[12]
  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[12]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[12]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[14]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[15]
  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[16]
  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[16]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[16]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[14]

KPIs in the cyber security industry

  • 31% of breaches began with exploitation of a vulnerability in Verizon’s 2026 industry-wide Data Breach Investigations Report.[17]
  • 48% of breaches involved third-party supply chains in Verizon’s 2026 industry-wide Data Breach Investigations Report.[17]
  • 45% of employees used unapproved shadow AI in Verizon’s 2026 industry-wide Data Breach Investigations Report.[17]
  • 60% of cybersecurity spending outside the CISO organization came from the categories measured by McKinsey’s external-spending analysis in 2024.[18]
  • 139 countries were represented in the incidents and breaches analyzed by Verizon’s 2025 Data Breach Investigations Report.[17]
  • 34% of cybersecurity professionals said their organizations had the right level of cybersecurity staffing in 2025, according to ISC2.[4]

06 Statistics

Strategy & Growth

Strategy & Growth frames demand drivers with spend and workforce pressures, including a global cybersecurity workforce shortage of 2.8 million professionals in 2025.

Growth in the cyber security industry

  • Global cybersecurity spending was forecast to exceed $1.75 trillion cumulatively between 2021 and 2025, with $459 billion allocated to 2025 alone.[19]
  • The global cybersecurity market was projected to grow at a 33.4% CAGR to reach $40.1 billion by 2030 for AI-related cybersecurity solutions.[19]
  • The UK cyber security sector generated an estimated £11.9 billion in annual revenue in its latest financial year, up 13% year on year, 2024.[20]
  • The number of cybersecurity M&A deals involving application-security firms rose from 18 in 2023 to 31 in 2024.[21]
  • The global cybersecurity workforce faced an estimated shortage of 2.8 million professionals, 2025.[19]

Differentiation in the cyber security industry

  • In 2024, data-protection companies were involved in 44 cybersecurity M&A transactions, nearly twice the number recorded in 2023.[21]
  • Three cybersecurity M&A deals in 2024 involved blockchain-security companies, reflecting specialization in an emerging security category.[21]
  • Eight cybersecurity M&A deals in 2024 involved artificial-intelligence security companies, reflecting differentiation around AI capabilities.[21]

Mergers and acquisitions in the cyber security industry

  • Alphabet’s announced acquisition of Wiz was valued at $32 billion, making it the largest cybersecurity transaction cited in the 2025 U.S. sector recap.[19]
  • 68 cybersecurity acquisitions with disclosed financial terms totalled $50.75 billion in 2024.[21]
  • 52 pure-play cybersecurity acquisitions with disclosed terms totalled $28 billion in 2024.[21]
  • 405 cybersecurity-related M&A deals were announced globally in 2024.[21]
  • 269 of the 405 cybersecurity M&A deals announced in 2024 involved pure-play cybersecurity firms.[21]
  • 70 cybersecurity M&A deals worth $27.1 billion were completed or announced in Q3 2025, bringing the year-to-date count to 234.[22]

Strategic partnerships in the cyber security industry

  • 73% of surveyed organisations already worked with a managed service provider, while 23% were evaluating or considering collaboration, 2025.[23]
  • 43% of managed service providers and their customers experienced a cyber incident caused by or originating from a supplier or third-party vendor during the previous 12 months, 2026.[24]
  • 51% of surveyed organisations turned to managed service providers to evolve their security strategies as their businesses expanded, 2025.[23]
  • 52% of surveyed organisations wanted managed service providers to help manage disconnected security tools and vendors, 2025.[23]

07 Statistics

People & Workforce

People & Workforce centers on hiring and retention constraints, with 4% of organizations reporting difficulty filling entry-level cybersecurity roles in 2026.

Hiring in the cyber security industry

  • 71% of cybersecurity organizations required four-year degrees when hiring in Fortinet’s 2024 global survey.[25]
  • 4% of organizations reported difficulty filling entry-level cybersecurity roles in 2026.[26]
  • 46% of cybersecurity leaders said more than half of their current cyber staff had transitioned from roles outside cybersecurity in 2025.[3]
  • 72% of recruitment difficulty was concentrated in expert, senior and mid-level cybersecurity roles in 2026.[26]
  • 80% of cybersecurity organizations offered apprenticeships or train-to-hire programs in Fortinet’s 2024 global survey.[25]

Employee retention in the cyber security industry

  • 44% of cybersecurity practitioners reported severe work-related stress and burnout in a 2024 study.[6]
  • 1.8 years was the average cybersecurity-employee tenure reported for 2025, down from 3.3 years a decade earlier.[27]
  • 34% of cybersecurity professionals planned to stay with their current employer over the following year in 2026.[24]
  • 62% of organizations reported retention as a workforce concern in the 2024 Cybersecurity Workforce Report.[28]
  • 72% of professionals agreed that reducing cybersecurity staff significantly increases breach risk in ISC2’s 2025 study.[4]

Remote Work in the software and IT services sector (sector benchmark)

  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[29]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[29]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[30]
  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[30]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[30]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[30]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[31]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[30]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[32]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[32]

Upskilling in the cyber security industry

  • 95% of cybersecurity professionals reported at least one skills need in 2025.[4]
  • 41% of cybersecurity professionals ranked AI as their most pressing skills need in 2025.[4]
  • 36% of cybersecurity professionals ranked cloud security among their most pressing skills needs in 2025.[4]
  • 23% of cybersecurity professionals aged 21–29 entered through a cybersecurity degree program in 2025.[4]
  • 38% of cybersecurity professionals aged 21–29 entered through non-IT and non-cybersecurity education routes in 2025.[4]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[32]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[30]
  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[32]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[30]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[29]

08 Statistics

Customer & Sales

Customer & Sales ties cybersecurity demand to trust and switching behavior, with 82% of U.S. consumers saying cybersecurity influences their choice of digital service provider in 2026.

Customer experience in the cyber security industry

  • 93% of U.S. consumers say it is important that their digital service provider offers cybersecurity protections in 2026.[33]
  • 90% of North American organizations expect cybersecurity efforts to increase customer loyalty.[34]
  • 82% of U.S. consumers say cybersecurity influences their choice of digital service provider in 2026.[33]
  • 64% of U.S. consumers say they would change digital service providers based on the cybersecurity protections offered in 2026.[33]
  • 25% is the weighting assigned to product or service experience in Omdia’s evaluation of global IT security services providers.[35]

Customer retention in the cyber security industry

  • 96% was the annual net dollar retention rate reported by the company for clients at December 31, 2025.[36]
  • 7.4% was Verisure Group’s customer attrition rate in 2024, compared with approximately 10% for other monitored-alarm providers.[37]
  • 13 years was the approximate customer lifetime implied by a 92% average gross retention rate among cybersecurity companies.[38]
  • 85% to 98% is the typical gross retention range reported for fast-growing cybersecurity firms in 2025.[38]
  • 116% was monday.com’s net dollar retention rate for customers with more than $50,000 in annual recurring revenue in the quarter ended December 31, 2025.[36]

Customer acquisition in the cyber security industry

  • $857 was the blended cost per acquisition for Vicarius paid-search campaigns across all regions in the reported case study.[39]
  • 45% of cybersecurity buyers said website content leads demand during vendor evaluation in 2026.[40]
  • 73% of organizations surveyed globally already outsource cybersecurity to a managed service provider in 2025.[41]
  • 79% of organizations surveyed globally said assessing the trustworthiness of new cybersecurity vendors or partners is challenging in 2026.[42]
  • 59% of organizations surveyed were concerned about AI-related threats when choosing cybersecurity support from an MSP in 2026.[23]

Customer loyalty in the cyber security industry

  • 64% of U.S. consumers said they would change digital service providers based on cybersecurity protections in 2026.[33]
  • 90% of North American organizations expected cybersecurity efforts to increase customer loyalty in Deloitte’s 2025 survey.[34]
  • 57% of consumers surveyed by DigiCert had experienced a cybersecurity attack, highlighting a loyalty risk for digital-trust providers.[43]
  • 93% of U.S. consumers said their digital service provider should offer cybersecurity protections in 2026.[33]
  • 82% of U.S. consumers said security influences their digital service-provider decisions in 2026.[33]

Lead generation in the cyber security industry

  • 45% of cybersecurity buyers identified website content as a leading demand-generation asset in 2026.[40]
  • 10 opportunities were generated by Vicarius Google Ads campaigns across all regions in the reported cybersecurity case study.[39]
  • 41% of cybersecurity buyers identified solution briefs as a leading demand-generation asset in 2026.[40]
  • 35.54% of Cyera employees shared company content on social media, the highest rate in DSMN8’s 2026 cybersecurity and DevOps ranking.[44]
  • $34,275 was spent on Google Ads by Vicarius across all regions in the reported cybersecurity case study.[39]

09 Statistics

Marketing & Brand

Marketing & Brand data connects vendor evaluation to content assets, with 45% of cybersecurity buyers identifying website content leads demand during vendor evaluation in 2026.

Marketing in the cyber security industry

  • 23% of organizations were evaluating or considering cybersecurity outsourcing to MSPs, representing prospective demand in 2025.[41]
  • 7.6% of planned 2026 cybersecurity-company marketing spend was allocated to search-engine optimization.[45]
  • 73% of organizations reported already outsourcing cybersecurity to MSPs, creating a large service-marketing opportunity in 2025.[41]
  • 32% of planned 2026 cybersecurity-company marketing spend was allocated collectively to public relations, social media, executive visibility and influencer programs.[45]
  • 41% of cybersecurity buyers said solution briefs were influential in demand creation and vendor evaluation in 2026.[40]

Digital marketing in the cyber security industry

  • 8.2% of planned cybersecurity-company marketing spend was allocated to influencer social media in 2026.[45]
  • 7.6% of planned cybersecurity-company marketing spend was allocated to SEO in 2026.[45]
  • $857 was the blended digital paid-search cost per acquisition for Vicarius across all regions in the reported case study.[39]
  • 41% of cybersecurity buyers said solution briefs lead demand during digital vendor evaluation in 2026.[40]
  • 45% of cybersecurity buyers said website content leads demand during digital vendor evaluation in 2026.[40]

Branding in the cyber security industry

  • 82% of U.S. consumers said security influences their digital service-provider decisions, linking cybersecurity branding to provider choice in 2026.[33]
  • 93% of U.S. consumers said cybersecurity protections matter in their digital service-provider experience, making security a brand attribute in 2026.[33]
  • 79% of organizations said it was challenging to assess the trustworthiness of new cybersecurity vendors, indicating a branding credibility gap in 2026.[42]
  • 8.2% of planned 2026 cybersecurity-company marketing spend was allocated to influencer programs in 2026.[45]
  • 62% of organizations said it was challenging to assess the trustworthiness of existing cybersecurity vendors in 2026.[42]

Social media in the cyber security industry

  • 32% of planned 2026 cybersecurity-company marketing spend was allocated collectively to PR, social media, executive visibility and influencer programs.[45]
  • 10 opportunities were generated by Vicarius paid campaigns that included digital promotion across all reported regions.[39]
  • 35.54% of Cyera employees shared content on social media, the highest rate in DSMN8’s 2026 cybersecurity and DevOps ranking.[44]
  • 40 leads were generated by Vicarius paid campaigns that included digital promotion across all reported regions.[39]
  • 2 direct leads came from France in the Vicarius paid-media campaign, and one converted to a customer.[39]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[46]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[47]
  • Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[46]
  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[47]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[48]

10 Statistics

Operations & Execution

Operations & Execution quantifies workflow dependence on humans, with 68% of threat detections still requiring manual human intervention to resolve in 2026.

Process optimization in the cyber security industry

  • 23% of organizations regularly benchmarked detection performance against industry standards in 2024, indicating limited process measurement in security operations.[5]
  • Organizations with a telemetry pipeline were 50% more likely to be prepared for data growth of six times or more, according to 2026 research on AI and cybersecurity operations.[1]
  • 53% of respondents identified defending a growing and changing attack surface as their most significant security-operations challenge in 2024.[5]
  • 68% of threat detections still required manual human intervention to resolve in 2026, according to research on security-operations workflows.[24]
  • 35% of organizations reported widespread agentic-AI deployment in 2026, including use cases such as cybersecurity monitoring and security operations automation.[1]

Operational efficiency in the cyber security industry

  • 59% of security leaders reported that artificial intelligence moderately or significantly improved their security-team efficiency in 2025.[49]
  • CyberArk's subscription annual recurring revenue increased 15.7% to $315.4 million in 2025.[50]
  • Palo Alto Networks reported a 74% total gross margin for fiscal 2025, with subscription gross margin at 80%.[50]
  • CrowdStrike's non-GAAP subscription-service gross margin reached 66.8% in 2025, up from 65.9% in 2024.[50]
  • 16% of organizations reported fully automated response processes in 2024, compared with 64% reporting partial automation.[5]

Quality management in the cyber security industry

  • 16% of organizations reported fully automated response processes in 2024, while 64% reported partial automation, leaving most workflows dependent on human quality control.[5]
  • 95% of organizations used artificial-intelligence tools for software development in 2024 research on software supply-chain security.[1]
  • 65% of software organizations experienced at least one software-supply-chain attack during the 12 months covered by Black Duck's 2024 research.[1]
  • CyberArk's GAAP subscription-service gross margin was 54.7% in 2025, up from 53.5% in 2024.[50]
  • Only 20% of organizations reported full visibility into their open-source software in Anchore's 2024 survey.[51]

Supply chain in the cyber security industry

  • The 2025 software-supply-chain report identified attacks on AI and machine-learning software supply chains as a growing threat during 2024.[52]
  • ReversingLabs' platform tracked more than 422 billion searchable files daily for software and file-security analysis in 2025.[53]
  • Software-dependency supply-chain compromise was ranked the leading emerging cybersecurity threat for 2030 in ENISA's 2024 assessment.[54]
  • Only 20% of organizations had full visibility into their open-source software in Anchore's 2024 survey.[51]
  • 65% of software organizations experienced at least one software-supply-chain attack during the 12 months covered by 2024 research.[1]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[55]
  • Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[55]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[55]
  • Across European organizations, 35% planned to increase their use of nearshore outsourcing in the 2024/2025 sourcing study.[56]
  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[9]

11 Statistics

Finance & Pricing

Finance & Pricing shows recurring revenue scale points, including Zscaler subscription revenue of $1.6 billion in the fiscal year ended January 31, 2025.

Pricing strategy in the cyber security industry

  • Subscription ARR at an unnamed cybersecurity software company reached $970.1 million in fiscal 2026, according to its SEC-filed quarterly release.[50]
  • Zscaler generated $1.6 billion of subscription revenue in the fiscal year ended January 31, 2025.[50]
  • CyberArk's subscription ARR grew 15.7% to $315.4 million in 2025, illustrating the scale of recurring subscription pricing in cybersecurity.[50]
  • Enterprise endpoint-security deals for 5,000 seats typically list at $25–$40 per seat annually, with competitive-displacement prices often 30%–50% below list.[57]
  • Enterprise cybersecurity contracts commonly run 12–36 months, with multi-year agreements carrying discounts of approximately 5%–15% against annual pricing.[57]

Cost reduction in the cyber security industry

  • CrowdStrike's adjusted EBITDA improved from a $6.4 million loss in 2024 to positive $23.0 million in 2025.[50]
  • Zscaler's professional-services and other revenue cost fell by $2.0 million in fiscal 2025, primarily because of lower outsourced-services and employee-related costs.[50]
  • Zscaler's total cost of revenue increased 7% to $81.0 million in fiscal 2025, while gross profit declined 3% to $236.1 million.[50]
  • CyberArk's subscription-and-license cost of revenue declined to $169.4 million in 2025 from $213.1 million in 2024, a reduction of approximately 20.5%.[50]
  • Palo Alto Networks' subscription gross margin improved from 79% to 80% in fiscal 2025 despite a 15% increase in subscription cost of revenue.[50]

Profitability in the cyber security industry

  • CyberArk reported $248.1 million of net income on $1.64 billion of revenue in 2025.[50]
  • Palo Alto Networks generated $1.10 billion of gross profit in fiscal 2025, compared with $937.2 million in fiscal 2024.[50]
  • CyberArk's net income declined from $311.2 million in 2024 to $248.1 million in 2025.[50]
  • Palo Alto Networks reported a 74% total gross margin for fiscal 2025.[50]
  • Zscaler reported a 74% total gross margin for the fiscal year ended January 31, 2025, down from 76% in fiscal 2024.[50]

Financial planning in the cyber security industry

  • CyberArk's research-and-development expense was $182.9 million in 2025, compared with $157.4 million in 2024.[50]
  • A cybersecurity company reported total ARR of $1.12 billion and SaaS ARR of $400.2 million in the fourth quarter of fiscal 2026.[50]
  • Palo Alto Networks' subscription revenue reached $1.10 billion in fiscal 2025, compared with $937.2 million in fiscal 2024.[50]
  • CyberArk's subscription ARR reached $315.4 million in 2025, providing a recurring-revenue base for financial planning.[50]
  • CyberArk's total revenue was $1.64 billion in 2025, up from $1.62 billion in 2024.[50]

12 Statistics

Product & Service

Product & Service data links security operations to patching and third-party risk, with 74% of organizations encountering third-party vulnerabilities during the previous year in 2026.

Product development in the cyber security industry

  • 41% of proprietary large language models were already part of production generative-AI applications in 2024, according to a cybersecurity AI study.[58]
  • 44% of proprietary large language models were part of an ongoing development project in 2024, according to a cybersecurity AI study.[58]
  • 57% of managed service providers were actively developing new managed services in 2025, according to OpenText Cybersecurity’s survey.[59]
  • 25% of organizations identified product development as a current or planned generative-AI use case in 2024, according to a cybersecurity-focused survey.[58]
  • 95% of managed service providers planned to expand their managed-service offerings within the following year in 2025.[59]

Product lifecycle in the cyber security industry

  • Fewer than half of organizations included third-party applications in their patching process in 2026, according to Adaptiva and Demand Metric.[60]
  • 56% of organizations still worried that they remained exposed to known vulnerabilities in 2026, according to Adaptiva and Demand Metric.[60]
  • 162 exploited CVEs disclosed in 2025 or 2026 were analyzed in Recorded Future’s first-half 2026 malware and vulnerability review.[61]
  • 74% of organizations encountered third-party vulnerabilities during the previous year in 2026, according to Adaptiva and Demand Metric.[60]
  • Most organizations deployed patches within six days in 2026, according to Adaptiva and Demand Metric’s survey of more than 200 IT and security professionals.[60]

After-sales in the cyber security industry

  • 23% of organizations were evaluating or considering outsourcing cybersecurity to a managed service provider in 2025.[41]
  • 52% of organizations turned to managed service providers because their security tools had become unmanageable in 2025.[62]
  • 51% of organizations sought managed service providers to help evolve and update security strategies as their businesses changed in 2025.[62]
  • 67% of managed service providers used artificial intelligence for customer support in 2025, according to OpenText Cybersecurity.[59]
  • 42% of organizations outsourced security to a managed service provider bundled with other IT services in 2025.[62]

Value proposition in the cyber security industry

  • 58% of organizations planned to procure market solutions when existing cybersecurity vendors did not meet AI-security needs in 2024.[18]
  • 23% of organizations planned to use new vendors for securing AI and generative-AI use cases in 2024.[18]
  • 29% of organizations planned to wait for existing vendors to develop solutions when current capabilities did not meet AI-security needs in 2024.[18]
  • 33% of organizations planned to use a combination of existing and new vendors for AI and generative-AI security in 2024.[18]
  • 44% of organizations expected to secure AI and generative-AI use cases through existing cybersecurity vendors in 2024, according to McKinsey’s cyber-market survey.[18]

13 Statistics

Sustainability & Ethics

Sustainability & Ethics reports operational emissions and training scale; Check Point cited 2,576 tCO2e of total market-based Scope 1 and 2 emissions in 2024.

Sustainability in the cyber security industry

  • 28,326 tCO2e were Ivanti’s total greenhouse-gas emissions in 2024, down from 30,075 tCO2e in 2023.[63]
  • 267,844 people received cybersecurity training from Check Point programs in 2024 worldwide.[64]
  • 29 environmental events generated more than 800 volunteer hours for Acronis in 2024.[65]
  • 45% of electricity consumed across ESET offices came from renewable sources in 2024.[66]
  • 2,576 tCO2e were Check Point’s total market-based Scope 1 and 2 emissions in 2024 across its global operations.[64]

ESG in the cyber security industry

  • 80% of Check Point’s ten board members were independent directors at the end of 2024.[64]
  • 36 women participated in Acronis’s Women in Tech mentorship program in 2024.[65]
  • 60% was Check Point’s progress toward its goal of training one million people in cybersecurity by 2028 at the end of 2024.[64]
  • 12% of Ivanti’s purchased energy came from renewable sources in 2024, compared with 5% in 2023.[63]
  • 95% of Ivanti facilities were ISO 14001 certified in both 2023 and 2024.[63]

Ethics in the cyber security industry

  • 100% of Check Point employees completed anti-bribery and anti-corruption training in 2024.[64]
  • 74 hours was Check Point’s average annual employee training time in 2024.[64]
  • 100% of Check Point’s key suppliers and business partners acknowledged its supply-chain code of conduct in 2024.[64]
  • 100% of Check Point’s global workforce participated in Code of Ethics and Business Conduct training in 2024.[64]
  • 3,500+ weekly cyberattacks against the education sector were cited in Check Point’s 2024 ESG report.[64]

CSR in the cyber security industry

  • More than 2,700 kg of waste was collected by Acronis employees during environmental events in 2024.[65]
  • 175 engineers completed Check Point certification courses and exams through its authorized-training-center program in 2024.[64]
  • 52.5% was the increase in Check Point donations between 2022 and 2024.[64]
  • 18% was the increase in Check Point donations between 2023 and 2024.[64]
  • 12,129 visitors attended Check Point’s Cyber Center in 2024.[64]

Circular economy in the cyber security industry

  • More than 99% of waste generated at ESET Campus was reused or recycled in 2024.[66]
  • 42,106 tonnes of waste were generated at ESET Campus in 2024, of which more than 99% was reused or recycled.[66]
  • 2,700 kg of waste was collected through Acronis employee environmental events in 2024.[65]
  • 50% of ESET’s globally retired personal hardware was sold to employees in 2024 to extend its useful life.[66]
  • 12% of retired personal hardware was donated to schools or NGOs at ESET’s headquarters in 2024.[66]

Carbon footprint in the cyber security industry

  • 80% of ESET Group’s 2024 market-based carbon footprint came from Scope 3 emissions.[66]
  • 3.6 tCO2e was ESET’s 2024 carbon footprint per employee.[66]
  • 5,480.65 tCO2e, or 64% of ESET’s footprint, came from transport and travel in 2024.[66]
  • 94% of ESET’s travel-related emissions were caused by flights in 2024.[66]
  • 10% of ESET’s 2024 carbon footprint came from energy efficiency and hardware, equal to 896.25 tCO2e.[66]

15 Statistics

Globalization & Expansion

Globalization & Expansion quantifies M&A breadth, with 405 cybersecurity-related M&A deals announced globally in 2024.

Globalization in the cyber security industry

  • The United States and European Union/European Economic Area were the core international trading markets for UK-headquartered cybersecurity firms, 2024.[20]
  • 67 cybersecurity M&A deals involved UK companies in 2024, up from 48 in 2023.[21]
  • 286 cybersecurity M&A deals involved North American companies in 2024, compared with 124 involving European companies, globally.[21]
  • 405 cybersecurity-related M&A deals were announced globally in 2024, involving companies across North America, Europe, Israel, Australia and other markets.[21]
  • £11.9 billion was the estimated annual cyber security revenue of the UK sector in its latest financial year, representing 13% year-on-year growth, UK, 2024.[20]

Supplier management in the cyber security industry

  • 23% of organisations reported a security incident related to a third party in the prior year, up from 9% in 2020, global survey, 2024.[70]
  • 90% of organisations said third-party risk management was a growing strategic priority, up from 63% in 2020, global survey, 2024.[70]
  • Only 4% of security professionals expressed high confidence that vendor questionnaire responses matched vendors’ actual security posture, global survey, 2024.[70]
  • 26% of organisations managed portfolios of at least 250 vendors, nearly double the 13.5% reported in 2020, global survey, 2024.[70]
  • 61% of organisations used cybersecurity ratings services for supplier assessment, up from 42% in 2020, global survey, 2024.[70]

Stakeholder management in the cyber security industry

  • 75% of security and risk-management leaders reported spending more time on third-party cybersecurity management than in 2021, global survey, 2024.[71]
  • Third-party cybersecurity incidents causing business disruption increased by 45% among surveyed organisations, according to Gartner, 2024.[71]

Distribution channels in the cyber security industry

  • 119 cybersecurity M&A deals involved managed security service providers, distributors or companies with additional non-cybersecurity offerings in 2024.[21]
  • 43 of the 119 2024 M&A deals involving managed security service providers concerned pure-play cybersecurity providers.[21]

Key questions about the Cyber Security Industry

What is the global cybersecurity market size in 2026?
The global cybersecurity market is estimated at $302.0 billion in 2026.
How fast is the cybersecurity market growing over the forecast period?
The forecast CAGR for 2024–2029 is 11.6%.
Which companies lead the cyber security industry?
Palo Alto Networks and Fortinet are tied at the top of Gitnux's 2026 cyber security ranking with an Overall score of 9.3 each.
Which technology shifts are changing how security tools are built and used?
Agentic AI deployment shows up in cybersecurity monitoring and security operations automation, with 35% reporting widespread deployment of agentic AI in 2026.
What market structure does the industry forecast assume about vendor concentration?
The Futurum Group says its forecast is based on leading cybersecurity vendors representing approximately 70% of market share.
How many cybersecurity M&A deals were announced in 2025, and what was the disclosed total value?
SecurityWeek recorded 426 cybersecurity M&A deals announced in 2025, with disclosed values totaling $92.5 billion across 74 deals.
Reference

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APA
Priyanka Sharma. (2026, February 13). Cyber Security Industry Statistics. Gitnux. https://gitnux.org/cyber-security-industry-statistics
MLA
Priyanka Sharma. "Cyber Security Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/cyber-security-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Cyber Security Industry Statistics." Gitnux. https://gitnux.org/cyber-security-industry-statistics.