GITNUXREPORT 2026

Customer Loyalty Program Statistics

Loyalty programs clearly boost revenue, retention, and customer engagement across all industries.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

69% of consumers prefer points-based loyalty programs over cashback

Statistic 2

81% of shoppers want personalized loyalty offers based on purchase history

Statistic 3

Gen Z favors experiential rewards like events over discounts by 2:1 margin

Statistic 4

88% of consumers say sustainability perks influence loyalty participation

Statistic 5

76% prefer mobile wallets for loyalty cards over physical

Statistic 6

65% of millennials value VIP status in loyalty programs highly

Statistic 7

Instant rewards preferred by 72% over delayed points accumulation

Statistic 8

59% of consumers abandon brands without loyalty apps

Statistic 9

Charitable donations as rewards appeal to 67% of users

Statistic 10

83% want loyalty programs integrated with payment methods

Statistic 11

70% prefer tiered progression over flat rewards structures

Statistic 12

Women value emotional rewards in loyalty 15% more than men

Statistic 13

74% of boomers prefer simple points-to-discount models

Statistic 14

Cross-brand loyalty coalitions favored by 61% for convenience

Statistic 15

68% demand real-time points tracking in apps

Statistic 16

NFT/digital collectibles appeal to 55% of under-30s in loyalty

Statistic 17

79% say free shipping thresholds motivate loyalty enrollment

Statistic 18

Personalized birthday rewards boost satisfaction by 40% per surveys

Statistic 19

62% prefer gamified challenges over static earning

Statistic 20

Voice commerce integration desired by 51% for loyalty redemptions

Statistic 21

77% of high-income consumers seek exclusive access perks

Statistic 22

AR try-before-buy in loyalty apps wanted by 64% of fashion shoppers

Statistic 23

73% value data privacy assurances in loyalty programs

Statistic 24

Subscription perks integrated into loyalty preferred by 69%

Statistic 25

58% of parents favor family-shared loyalty accounts

Statistic 26

Eco-friendly rewards influence 82% of urban millennials

Statistic 27

66% want loyalty tied to social media achievements

Statistic 28

Metaverse loyalty experiences appeal to 49% of gamers

Statistic 29

71% prioritize flexible redemption options across categories

Statistic 30

Health-focused rewards growing 30% in preference annually

Statistic 31

84% of loyalty program members are retained year-over-year versus 78% non-members

Statistic 32

Loyalty members have 5-7x higher lifetime value than one-time buyers

Statistic 33

Brands with strong loyalty programs retain 89% of customers compared to 33% industry average

Statistic 34

Loyalty programs extend customer lifespan by 2.5 years on average

Statistic 35

73% of loyalty members repurchase within 30 days versus 45% non-members

Statistic 36

Tiered loyalty programs increase retention rates by 25% over flat rewards

Statistic 37

Personalized loyalty offers boost retention by 15-20%

Statistic 38

91% of loyalty members say programs influence repeat purchase decisions

Statistic 39

Loyalty programs reduce churn by 20-30% in subscription services

Statistic 40

High-engagement loyalty users have 3x longer customer tenure

Statistic 41

68% of consumers stick with brands due to loyalty rewards

Statistic 42

Loyalty programs increase customer lifetime value by 30% in retail

Statistic 43

Airline loyalty members renew status 82% of the time

Statistic 44

77% of loyalty participants report higher emotional attachment to brands

Statistic 45

Loyalty apps improve retention by 37% through push notifications

Statistic 46

B2B loyalty retains 85% of high-value clients annually

Statistic 47

62% of loyalty members forgive service issues due to rewards

Statistic 48

Gamified loyalty programs extend CLV by 22%

Statistic 49

80% of retained customers via loyalty cite rewards as primary reason

Statistic 50

Loyalty boosts repeat visit frequency by 2.4x in hospitality

Statistic 51

Personalized retention emails from loyalty programs lift CLV by 18%

Statistic 52

75% of long-term customers (5+ years) are loyalty enrolled

Statistic 53

Loyalty programs in fashion retain 76% of VIP tier members

Statistic 54

Subscription loyalty reduces annual churn to under 5%

Statistic 55

69% of loyalty users recommend brands to others, aiding retention loops

Statistic 56

Loyalty-driven customers have 4x higher NPV over lifetime

Statistic 57

82% active loyalty users versus 23% inactive show retention disparity

Statistic 58

41% of consumers actively participate in loyalty programs monthly

Statistic 59

Average consumer belongs to 16.6 loyalty programs but actively uses 6.7

Statistic 60

57% of loyalty members redeem rewards quarterly

Statistic 61

App-based loyalty programs see 3x higher engagement than card-based

Statistic 62

Gamification increases loyalty app open rates by 40%

Statistic 63

66% of Gen Z engages daily with brand loyalty apps

Statistic 64

Personalized push notifications boost loyalty engagement by 88%

Statistic 65

52% of members check loyalty balances weekly

Statistic 66

Social loyalty sharing increases program participation by 27%

Statistic 67

Email campaigns drive 14% higher loyalty redemption rates

Statistic 68

71% of loyalty users interact via mobile apps monthly

Statistic 69

Tiered programs have 2x engagement rates of basic points systems

Statistic 70

48% of participants earn points on 80% of purchases

Statistic 71

VIP loyalty tiers see 65% monthly active users

Statistic 72

Referral bonuses lift engagement by 31% in loyalty networks

Statistic 73

59% of users rate loyalty apps as highly engaging when experiential

Statistic 74

In-store scanning boosts participation rates by 35%

Statistic 75

63% of millennials scan loyalty QR codes per visit

Statistic 76

Omnichannel loyalty drives 4x session engagement

Statistic 77

55% redeem rewards within 24 hours of earning with instant programs

Statistic 78

AR experiences in loyalty apps increase time spent by 50%

Statistic 79

67% of boomers engage more with simplified loyalty interfaces

Statistic 80

Partnered loyalty coalitions see 22% higher cross-engagement

Statistic 81

49% of users share loyalty achievements on social media

Statistic 82

Voice-activated loyalty queries boost engagement by 28%

Statistic 83

61% participate in loyalty challenges weekly

Statistic 84

NFT-based loyalty increases collector engagement by 45%

Statistic 85

54% of users rate sustainability rewards as highly engaging

Statistic 86

Loyalty program ROI averages 5:1 for top performers

Statistic 87

Average cost to acquire loyalty member is $12, with $85 lifetime payback

Statistic 88

Loyalty programs cost 2-3% of sales but return 10-15x in value

Statistic 89

Break-even on loyalty investment occurs within 6 months for 70% of programs

Statistic 90

Tech stack for loyalty averages $500K initial, 200% ROI in year 1

Statistic 91

Poorly managed programs lose 15% in potential ROI due to fraud

Statistic 92

Personalized loyalty yields 6x ROI versus generic rewards

Statistic 93

Loyalty marketing spend returns $18 per $1 invested

Statistic 94

40% of programs underperform due to high redemption costs

Statistic 95

Omnichannel integration adds 25% to loyalty ROI margins

Statistic 96

Average loyalty reward liability is 8% of program costs

Statistic 97

Data analytics investment in loyalty delivers 12:1 ROI

Statistic 98

55% of brands report positive ROI within first year

Statistic 99

Fraud prevention saves 3-5% of loyalty program budgets annually

Statistic 100

Partner programs reduce costs per member by 30%

Statistic 101

Mobile loyalty apps cut operational costs by 40%

Statistic 102

28% of loyalty spend wasted on inactive members

Statistic 103

AI-driven loyalty optimization improves ROI by 35%

Statistic 104

Redemption rate optimization lifts net ROI by 18%

Statistic 105

B2B loyalty ROI averages 4.5:1 versus 3.2:1 consumer

Statistic 106

Sustainability-linked rewards add 15% to program ROI

Statistic 107

62% of high-ROI programs use real-time personalization

Statistic 108

Loyalty tech refresh cycles cost $1M but yield 150% payback

Statistic 109

Breakage rates of 20% improve effective ROI by 25%

Statistic 110

Global loyalty program market spend reaches $10B annually

Statistic 111

75% of executives prioritize loyalty ROI in 2024 budgets

Statistic 112

Grocery loyalty redemption costs average 1.5% of sales

Statistic 113

In 2023, loyalty program members spent 67% more than non-members on average across retail sectors

Statistic 114

Brands with loyalty programs see a 5-10% increase in annual revenue growth compared to non-loyalty peers

Statistic 115

84% of consumers report loyalty programs as a key factor in choosing where to shop, leading to 12-18% higher sales volumes

Statistic 116

Starbucks Rewards drove $2.5 billion in incremental sales in 2022 through loyalty engagement

Statistic 117

Loyalty programs contribute to 15-20% uplift in average order value for e-commerce brands

Statistic 118

A 2022 Bain study found loyalty members generate 12-30% more revenue per customer annually

Statistic 119

Grocery loyalty programs boost sales by 22% among enrolled customers versus non-enrolled

Statistic 120

Fashion brands report 28% higher revenue from loyalty tier members compared to basic shoppers

Statistic 121

Airlines with top loyalty programs see 15% more ancillary revenue from members

Statistic 122

Telecom loyalty programs increase ARPU by 8-12% through targeted upsell offers

Statistic 123

Loyalty programs in banking drive 10% higher cross-sell revenue rates

Statistic 124

Hotel loyalty members spend 20% more per stay on average

Statistic 125

Automotive loyalty apps increase service revenue by 25% for enrolled owners

Statistic 126

CPG brands with loyalty ties see 18% sales lift during promotions

Statistic 127

Restaurants report 30% revenue boost from loyalty diners visiting 2x more frequently

Statistic 128

E-commerce loyalty programs yield 16% higher cart values during peak seasons

Statistic 129

Travel loyalty programs contribute to 22% of total bookings revenue

Statistic 130

Insurance loyalty perks drive 14% more premium revenue from retained customers

Statistic 131

Gaming loyalty programs boost in-app purchase revenue by 35%

Statistic 132

Healthcare loyalty apps increase patient spend on wellness services by 19%

Statistic 133

Loyalty programs in energy utilities raise service contract sales by 11%

Statistic 134

Retail loyalty members account for 40% of sales despite being 20% of customers

Statistic 135

B2B loyalty programs increase contract renewal revenue by 17%

Statistic 136

Streaming service loyalty drives 24% more subscription upgrades

Statistic 137

Beauty brand loyalty programs lift sales by 21% through repeat purchases

Statistic 138

Loyalty programs enhance share-of-wallet by 15% in competitive markets

Statistic 139

Fast-food loyalty apps generate 29% higher per-visit spend

Statistic 140

Loyalty in luxury goods increases average transaction value by 32%

Statistic 141

SaaS loyalty programs boost upsell revenue by 13%

Statistic 142

Loyalty programs in supermarkets drive 23% more basket size growth

1/142

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While loyal customers might seem like a myth in today's competitive market, the staggering reality is that they spend 67% more than non-members, proving that a powerful loyalty program is not just a nice-to-have but the ultimate engine for predictable revenue and growth.

Key Takeaways

In 2023, loyalty program members spent 67% more than non-members on average across retail sectors
Brands with loyalty programs see a 5-10% increase in annual revenue growth compared to non-loyalty peers
84% of consumers report loyalty programs as a key factor in choosing where to shop, leading to 12-18% higher sales volumes
84% of loyalty program members are retained year-over-year versus 78% non-members
Loyalty members have 5-7x higher lifetime value than one-time buyers
Brands with strong loyalty programs retain 89% of customers compared to 33% industry average
41% of consumers actively participate in loyalty programs monthly
Average consumer belongs to 16.6 loyalty programs but actively uses 6.7
57% of loyalty members redeem rewards quarterly
Loyalty program ROI averages 5:1 for top performers
Average cost to acquire loyalty member is $12, with $85 lifetime payback
Loyalty programs cost 2-3% of sales but return 10-15x in value
69% of consumers prefer points-based loyalty programs over cashback
81% of shoppers want personalized loyalty offers based on purchase history
Gen Z favors experiential rewards like events over discounts by 2:1 margin

Loyalty programs clearly boost revenue, retention, and customer engagement across all industries.

Consumer Preferences and Trends

69% of consumers prefer points-based loyalty programs over cashback
81% of shoppers want personalized loyalty offers based on purchase history
Gen Z favors experiential rewards like events over discounts by 2:1 margin
88% of consumers say sustainability perks influence loyalty participation
76% prefer mobile wallets for loyalty cards over physical
65% of millennials value VIP status in loyalty programs highly
Instant rewards preferred by 72% over delayed points accumulation
59% of consumers abandon brands without loyalty apps
Charitable donations as rewards appeal to 67% of users
83% want loyalty programs integrated with payment methods
70% prefer tiered progression over flat rewards structures
Women value emotional rewards in loyalty 15% more than men
74% of boomers prefer simple points-to-discount models
Cross-brand loyalty coalitions favored by 61% for convenience
68% demand real-time points tracking in apps
NFT/digital collectibles appeal to 55% of under-30s in loyalty
79% say free shipping thresholds motivate loyalty enrollment
Personalized birthday rewards boost satisfaction by 40% per surveys
62% prefer gamified challenges over static earning
Voice commerce integration desired by 51% for loyalty redemptions
77% of high-income consumers seek exclusive access perks
AR try-before-buy in loyalty apps wanted by 64% of fashion shoppers
73% value data privacy assurances in loyalty programs
Subscription perks integrated into loyalty preferred by 69%
58% of parents favor family-shared loyalty accounts
Eco-friendly rewards influence 82% of urban millennials
66% want loyalty tied to social media achievements
Metaverse loyalty experiences appeal to 49% of gamers
71% prioritize flexible redemption options across categories
Health-focused rewards growing 30% in preference annually

Consumer Preferences and Trends Interpretation

The modern customer is a paradoxical yet powerful partner, wanting a loyalty program that is a frictionless, hyper-personalized, and ethical Swiss Army knife—offering instant, meaningful rewards from eco-friendly points to exclusive experiences, all while safeguarding their data and making them feel uniquely valued at every touchpoint.

Customer Retention and Lifetime Value

84% of loyalty program members are retained year-over-year versus 78% non-members
Loyalty members have 5-7x higher lifetime value than one-time buyers
Brands with strong loyalty programs retain 89% of customers compared to 33% industry average
Loyalty programs extend customer lifespan by 2.5 years on average
73% of loyalty members repurchase within 30 days versus 45% non-members
Tiered loyalty programs increase retention rates by 25% over flat rewards
Personalized loyalty offers boost retention by 15-20%
91% of loyalty members say programs influence repeat purchase decisions
Loyalty programs reduce churn by 20-30% in subscription services
High-engagement loyalty users have 3x longer customer tenure
68% of consumers stick with brands due to loyalty rewards
Loyalty programs increase customer lifetime value by 30% in retail
Airline loyalty members renew status 82% of the time
77% of loyalty participants report higher emotional attachment to brands
Loyalty apps improve retention by 37% through push notifications
B2B loyalty retains 85% of high-value clients annually
62% of loyalty members forgive service issues due to rewards
Gamified loyalty programs extend CLV by 22%
80% of retained customers via loyalty cite rewards as primary reason
Loyalty boosts repeat visit frequency by 2.4x in hospitality
Personalized retention emails from loyalty programs lift CLV by 18%
75% of long-term customers (5+ years) are loyalty enrolled
Loyalty programs in fashion retain 76% of VIP tier members
Subscription loyalty reduces annual churn to under 5%
69% of loyalty users recommend brands to others, aiding retention loops
Loyalty-driven customers have 4x higher NPV over lifetime
82% active loyalty users versus 23% inactive show retention disparity

Customer Retention and Lifetime Value Interpretation

While statistics show that loyalty programs are essentially a bribe, the data is clear: paying customers to stick around is dramatically cheaper than constantly replacing the ones who leave for free.

Engagement and Participation Rates

41% of consumers actively participate in loyalty programs monthly
Average consumer belongs to 16.6 loyalty programs but actively uses 6.7
57% of loyalty members redeem rewards quarterly
App-based loyalty programs see 3x higher engagement than card-based
Gamification increases loyalty app open rates by 40%
66% of Gen Z engages daily with brand loyalty apps
Personalized push notifications boost loyalty engagement by 88%
52% of members check loyalty balances weekly
Social loyalty sharing increases program participation by 27%
Email campaigns drive 14% higher loyalty redemption rates
71% of loyalty users interact via mobile apps monthly
Tiered programs have 2x engagement rates of basic points systems
48% of participants earn points on 80% of purchases
VIP loyalty tiers see 65% monthly active users
Referral bonuses lift engagement by 31% in loyalty networks
59% of users rate loyalty apps as highly engaging when experiential
In-store scanning boosts participation rates by 35%
63% of millennials scan loyalty QR codes per visit
Omnichannel loyalty drives 4x session engagement
55% redeem rewards within 24 hours of earning with instant programs
AR experiences in loyalty apps increase time spent by 50%
67% of boomers engage more with simplified loyalty interfaces
Partnered loyalty coalitions see 22% higher cross-engagement
49% of users share loyalty achievements on social media
Voice-activated loyalty queries boost engagement by 28%
61% participate in loyalty challenges weekly
NFT-based loyalty increases collector engagement by 45%
54% of users rate sustainability rewards as highly engaging

Engagement and Participation Rates Interpretation

The customer loyalty landscape is a cluttered carnival where we carry sixteen membership cards in our wallets but only truly play with a handful, yet brands that master the art of the mobile game—with personalized taps, instant gratification, and a dash of digital theater—can transform that distracted crowd into a daily, devoted audience.

Program Costs and ROI

Loyalty program ROI averages 5:1 for top performers
Average cost to acquire loyalty member is $12, with $85 lifetime payback
Loyalty programs cost 2-3% of sales but return 10-15x in value
Break-even on loyalty investment occurs within 6 months for 70% of programs
Tech stack for loyalty averages $500K initial, 200% ROI in year 1
Poorly managed programs lose 15% in potential ROI due to fraud
Personalized loyalty yields 6x ROI versus generic rewards
Loyalty marketing spend returns $18 per $1 invested
40% of programs underperform due to high redemption costs
Omnichannel integration adds 25% to loyalty ROI margins
Average loyalty reward liability is 8% of program costs
Data analytics investment in loyalty delivers 12:1 ROI
55% of brands report positive ROI within first year
Fraud prevention saves 3-5% of loyalty program budgets annually
Partner programs reduce costs per member by 30%
Mobile loyalty apps cut operational costs by 40%
28% of loyalty spend wasted on inactive members
AI-driven loyalty optimization improves ROI by 35%
Redemption rate optimization lifts net ROI by 18%
B2B loyalty ROI averages 4.5:1 versus 3.2:1 consumer
Sustainability-linked rewards add 15% to program ROI
62% of high-ROI programs use real-time personalization
Loyalty tech refresh cycles cost $1M but yield 150% payback
Breakage rates of 20% improve effective ROI by 25%
Global loyalty program market spend reaches $10B annually
75% of executives prioritize loyalty ROI in 2024 budgets
Grocery loyalty redemption costs average 1.5% of sales

Program Costs and ROI Interpretation

While loyalty programs whisper sweet nothings of a fivefold return, their success hinges on a delicate dance between curbing the 15% lost to fraud, optimizing away the 28% wasted on inactive members, and embracing the 6x power of personalization, lest that promising 10-15x value return be devoured by the 40% of programs sabotaged by their own redemption costs.

Revenue and Sales Impact

In 2023, loyalty program members spent 67% more than non-members on average across retail sectors
Brands with loyalty programs see a 5-10% increase in annual revenue growth compared to non-loyalty peers
84% of consumers report loyalty programs as a key factor in choosing where to shop, leading to 12-18% higher sales volumes
Starbucks Rewards drove $2.5 billion in incremental sales in 2022 through loyalty engagement
Loyalty programs contribute to 15-20% uplift in average order value for e-commerce brands
A 2022 Bain study found loyalty members generate 12-30% more revenue per customer annually
Grocery loyalty programs boost sales by 22% among enrolled customers versus non-enrolled
Fashion brands report 28% higher revenue from loyalty tier members compared to basic shoppers
Airlines with top loyalty programs see 15% more ancillary revenue from members
Telecom loyalty programs increase ARPU by 8-12% through targeted upsell offers
Loyalty programs in banking drive 10% higher cross-sell revenue rates
Hotel loyalty members spend 20% more per stay on average
Automotive loyalty apps increase service revenue by 25% for enrolled owners
CPG brands with loyalty ties see 18% sales lift during promotions
Restaurants report 30% revenue boost from loyalty diners visiting 2x more frequently
E-commerce loyalty programs yield 16% higher cart values during peak seasons
Travel loyalty programs contribute to 22% of total bookings revenue
Insurance loyalty perks drive 14% more premium revenue from retained customers
Gaming loyalty programs boost in-app purchase revenue by 35%
Healthcare loyalty apps increase patient spend on wellness services by 19%
Loyalty programs in energy utilities raise service contract sales by 11%
Retail loyalty members account for 40% of sales despite being 20% of customers
B2B loyalty programs increase contract renewal revenue by 17%
Streaming service loyalty drives 24% more subscription upgrades
Beauty brand loyalty programs lift sales by 21% through repeat purchases
Loyalty programs enhance share-of-wallet by 15% in competitive markets
Fast-food loyalty apps generate 29% higher per-visit spend
Loyalty in luxury goods increases average transaction value by 32%
SaaS loyalty programs boost upsell revenue by 13%
Loyalty programs in supermarkets drive 23% more basket size growth

Revenue and Sales Impact Interpretation

Loyalty programs are the retail world's not-so-secret cheat code, proving that the cost of a free cookie is laughably small compared to a customer who not only spends over sixty percent more but also happily tells you exactly how to sell them even more.

Sources & References

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