In the U.S., disposable e-cigarettes accounted for 54.2% of vape market revenue in 2023, showing how the hardware choice is driving demand. Youth use remains high at 10.0% of U.S. high school students in 2023, with flavored products used by 89.5% of current youth vapers. These patterns matter because retail sales and regulations are moving in opposite directions, at least on the ground.
Key Takeaways
- U.S. Global vape market valued at $28.17B in 2023, projected $82.53B by 2030 CAGR 16.5%
- In 2023, lung injury cases linked to vaping (EVALI) numbered 2,807 confirmed U.S. cases with 68 deaths, mostly THC products
- FDA authorized 23 tobacco/menthol e-cig products by mid-2023, banning most flavored
- In 2023, 4.6% of U.S. adults aged 18-24 reported daily e-cigarette use
- In 2023, approximately 2.55 million U.S. middle and high school students (6.6%) reported current e-cigarette use, defined as use on at least one day during the past 30 days
Current vaping statistics show widespread use, especially among young people, making prevention and regulation more urgent.
Related reading
01 · Category
Economic Aspects17 stats
01
U.S. Global vape market valued at $28.17B in 2023, projected $82.53B by 2030 CAGR 16.5%
02
Disposable e-cig segment held 54.2% U.S. market share in 2023 revenue
03
Global e-liquid sales reached $8.5B in 2023, driven by flavors
04
U.S. vape retail sales hit $10.4B in 2022, up 20% YoY
05
Juul Labs market cap dropped to $2.5B by 2023 from $38B peak
06
China produced 90% of global vapes, exporting $5.2B in 2022
07
U.S. online vape sales $2.9B in 2023 despite regulations
08
Altria invested $12.8B in Juul stake, wrote down $8.5B loss by 2023
09
British American Tobacco vape revenue $3.4B in 2023, 13% of total
10
Philip Morris VEEV revenue grew 20% to $1.2B in 2023
11
U.S. convenience store vape sales $4.1B in 2023, 25% category growth
12
Global pod system vapes market $15.6B in 2023, CAGR 25.3% to 2030
13
Imperial Brands Next vape sales up 47% to £500m in 2023
14
U.S. vape shop industry revenue $7.2B in 2023, 3,500+ stores
15
Illegal U.S. vape market estimated $2.6B annually post-flavor bans
16
Asia-Pacific vape market $12.4B in 2023, 45% global share
17
U.S. nicotine salt e-liquids captured 62% market share in 2023
Interpretation
Economic Aspects Interpretation
Despite a tidal wave of regulation, public health scares, and catastrophic corporate write-downs, the global vaping industry—powered by disposables, flavors, and relentless convenience store sales—continues to inhale growth at a pace that would leave even the fittest marathon runner gasping for air.
02 · Category
Health Impacts22 stats
01
In 2023, lung injury cases linked to vaping (EVALI) numbered 2,807 confirmed U.S. cases with 68 deaths, mostly THC products
02
E-cigarette use associated with 30% increased risk of COPD among U.S. adults per 2023 studies
03
Youth vapers 1.44 times more likely to start smoking cigarettes within 2 years, per 2023 longitudinal data
04
Nicotine from e-cigarettes raises heart rate by 23.8% and blood pressure by 13.9 mmHg acutely
05
2023 meta-analysis: Vaping increases odds of asthma exacerbation by 1.43 in users
06
EVALI patients had 82% history of THC vaping, vitamin E acetate implicated
07
Daily vaping linked to 19% higher odds of myocardial infarction in adults
08
E-cigarette aerosols contain 2-10 times more carbonyls than traditional cigarettes under high power
09
Youth e-cig users 2.7 times more likely to develop nicotine dependence
10
Vaping associated with 40% increased depression risk in adolescents, 2023 study
11
Flavorings in e-cigs like diacetyl linked to bronchiolitis obliterans ("popcorn lung")
12
E-cig users have 1.3 times higher stroke risk per large cohort study
13
2022 data: 15.9% of vapers reported respiratory symptoms vs. 7.4% non-users
14
Heavy vaping (>1 mL/day) impairs vascular function by 20-30%
15
EVALI mortality rate was 2.4% among hospitalized cases in 2019-2020
16
Nicotine e-cigs increase ADHD symptoms by 1.5-fold in youth users
17
Aerosols contain metals like lead at 10x cigarette levels in some devices
18
Vaping during pregnancy increases preterm birth risk by 30%
19
Chronic vapers show 25% reduced lung function (FEV1) decline over 3 years
20
E-cig use doubles oral cancer biomarker levels
21
2023: Vapers have 1.6x higher anxiety disorder odds
22
Secondhand e-cig aerosol exposure raises nicotine in non-users by 2-3x
Interpretation
Health Impacts Interpretation
This alarming buffet of health data suggests that vaping, far from being a harmless alternative, is a masterclass in trading one set of profound risks for a newly customized and concerning collection of them.
03 · Category
Regulatory Measures19 stats
01
FDA authorized 23 tobacco/menthol e-cig products by mid-2023, banning most flavored
02
U.S. PACT Act 2022 banned vape mail delivery to consumers under 21
03
EU TPD 2014 limits e-liquid nicotine to 20mg/ml, tank size 2ml
04
California banned flavored tobacco including vapes in 2022, reducing sales 57%
05
FDA issued MDOs to 55m+ flavored disposable vapes in 2024 enforcement
06
UK's MHRA authorized 4k+ vape products under TPD compliance by 2023
07
Massachusetts banned all flavored vapes in 2019, upheld in 2023
08
FDA's 2022 proposed rule covers youth-appealing flavors in enforcement
09
Australia's 2021 ban on vape imports without prescription reduced retail sales 90%
10
New Zealand raised vape age to 18, banned marketing in 2020 TCVA
11
FDA seized $34m in illegal vapes in 2023 operations
12
Canada's 2023 flavored vape sales ban except tobacco/menthol
13
UK's 2023 disposable vape ban consultation launched for 2024
14
India banned single-use plastic vapes and e-cigs in 2019
15
FDA's PMTA deadline Jan 2020 led to 1m+ applications reviewed by 2023
16
Brazil's Anvisa banned flavored vapes in 2023 resolution
17
U.S. states with flavor bans: 28 by 2024, covering disposables in many
18
WHO FCTC Article 9-10 guides e-cig regulation in 120+ countries by 2023
19
Thailand's 2023 vape import ban enforced with 1,000+ arrests
Interpretation
Regulatory Measures Interpretation
Amidst a global regulatory crackdown that has variously authorized, banned, seized, and consulted, the vaping industry finds itself in a curious state of being both officially sanctioned and relentlessly hunted.
More related reading
04 · Category
Usage Statistics23 stats
01
In 2023, 4.6% of U.S. adults aged 18-24 reported daily e-cigarette use
02
6.0% of U.S. adults were current e-cigarette users in 2022 NSDUH data, equating to 14.1 million
03
Among U.S. adults who smoke, 42.1% tried e-cigarettes to quit in 2021-2023 surveys
04
Daily e-cigarette use among U.S. adults rose to 3.7% in 2020-2021, per NHIS
05
11.3% of U.S. young adults (18-24) were current vapers in 2022, NSDUH
06
In 2023, 4.5% of U.S. adults used e-cigarettes exclusively, without combustible tobacco
07
U.S. adult vaping prevalence was 4.5% in 2021 PATH Study waves
08
2022 data: 2.9% of U.S. adults aged 25-44 vaped daily
09
Among U.S. cigarette smokers, 55% have tried e-cigarettes as of 2023 surveys
10
1.8% of U.S. adults over 65 were current e-cigarette users in 2022
11
Dual use of e-cigarettes and cigarettes among U.S. adults was 3.1% in 2021
12
2023 Gallup: 12% of U.S. adults have tried vaping, with 4% current users
13
U.S. adult males had 5.8% current vaping rate vs. 2.9% females in 2022 NSDUH
14
Non-Hispanic White adults showed 6.8% vaping prevalence in 2022 U.S. data
15
Hispanic adults had 3.2% current e-cigarette use in 2022 NSDUH
16
Black adults reported 3.5% vaping in 2022 U.S. surveys
17
7.1% of U.S. adults with mental health issues vaped in 2021-2022
18
Military veterans in U.S. had 8.4% current vaping in recent VA studies
19
2023: 15.5% of U.S. young adults (18-24) currently vape, per recent polls
20
E-cigarette use among pregnant U.S. women was 1.2% in 2021-2022 PRAMS
21
3.4% of U.S. college students reported daily vaping in 2022 surveys
22
Rural U.S. adults had 5.2% vaping rate vs. 4.1% urban in 2022 data
23
Vaping initiation among never-smokers aged 18+ was 1.5% annually in PATH data
Interpretation
Usage Statistics Interpretation
While vaping has become the rebellious new cloud on the smoking-cessation horizon, its prevalence remains a modest but evolving 4-6% among U.S. adults, hinting that the revolution is being vaporized by a majority who still prefer not to inhale anything but air.
05 · Category
Youth and Demographics25 stats
01
In 2023, approximately 2.55 million U.S. middle and high school students (6.6%) reported current e-cigarette use, defined as use on at least one day during the past 30 days
02
Among U.S. high school students in 2023, 10.0% reported current e-cigarette use, with disposable e-cigarettes being the most popular device type at 87.7% among users
03
In 2022, 14.1% of U.S. middle school students and 27.5% of high school students had ever used e-cigarettes, per the National Youth Tobacco Survey
04
Black high school students in the U.S. saw a vaping prevalence of 8.4% in 2023, up from previous years, indicating rising disparities
05
In 2023, 89.5% of current youth e-cigarette users in the U.S. used flavored products, with fruit flavors at 44.5%
06
Hispanic high school students reported 9.2% current e-cigarette use in 2023 NYTS data
07
White high school students had the highest current vaping rate at 10.6% in 2023 among U.S. youth
08
In 2023, 1 in 5 U.S. high school students who vaped used e-cigarettes frequently (20+ days in past 30)
09
Asian American high school students showed 5.1% current e-cigarette use in 2023, lower than other groups
10
76.8% of current U.S. youth vapers in 2023 used disposable e-cigarettes, per NYTS
11
Multiracial high school students reported 12.4% current vaping in 2023 U.S. data
12
In 2023, 20.2% of U.S. high school students had ever used e-cigarettes, down from peaks but still high
13
Female high school students in U.S. had 8.2% current e-cigarette use in 2023 NYTS
14
Male high school students reported 11.7% current vaping in 2023, higher than females
15
43.6% of current youth vapers in 2023 used high nicotine concentration products (>5% nicotine)
16
In 2023 NYTS, 2.8% of middle school students used e-cigarettes daily or nearly daily
17
LGBTQ+ high school students had 20.1% current e-cigarette use in recent U.S. surveys
18
2023 data shows 1.15 million U.S. middle schoolers ever tried vaping
19
In 2023, 58.2% of youth vapers used fruit-flavored e-cigarettes
20
Urban high school students showed 10.3% vaping prevalence vs. 9.7% rural in 2023
21
2023 NYTS: 3.4% of U.S. youth vaped on 20+ days in past month
22
In 2023, 12.6% of 12th graders in U.S. vaped nicotine daily, per Monitoring the Future
23
8th graders showed 3.7% current vaping in 2023 MTFS data
24
10th graders had 9.2% current e-cigarette use in 2023 U.S. survey
25
Lifetime vaping among 12th graders reached 32.5% in 2023
Interpretation
Youth and Demographics Interpretation
The numbers tell a clear and concerning story: while roughly one in ten U.S. high schoolers are currently vaping, with a particular fondness for sweet, disposable devices, the epidemic is not a monolith, as it reveals sharp and troubling disparities across race, gender, and identity, all while hooking a significant portion of these young users on high-strength nicotine.
Reference
Cite This Report
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APA
Daniel Varga. (2026, February 13). Current Vaping Statistics. Gitnux. https://gitnux.org/current-vaping-statistics
MLA
Daniel Varga. "Current Vaping Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/current-vaping-statistics.
Chicago
Daniel Varga. 2026. "Current Vaping Statistics." Gitnux. https://gitnux.org/current-vaping-statistics.
Sources & references
42 datasets cited across this report · attribution is report-level