With numbers that reach nearly every household and captivate millions nightly, CTV isn't just a network—it's the undeniable heartbeat of Canadian television.
Key Takeaways
- CTV Television Network reaches approximately 98% of English-speaking households in Canada
- In the 2022-2023 television season, CTV averaged 1.15 million viewers for its primetime lineup
- CTV News at 11 PM in Toronto garnered 1.78 million viewers on September 12, 2023
- CTV launched with 2 stations in 1961, now has 27 affiliates
- CTV airs over 2,000 hours of original Canadian programming annually
- The Dean Martin Celebrity Roast series aired 54 specials on CTV from 1974-1984
- Bell Media, owner of CTV, reported $3.2 billion revenue in 2023
- CTV advertising revenue grew 5% to $450 million in 2022
- Bell Media's TV segment, including CTV, earned $1.8 billion in 2023
- CTV employs 2,500 staff across its stations and production
- CTV headquarters located in Toronto with 500 employees on-site
- Average newsroom size at major CTV O&Os is 50 journalists
- CTV has won 25 Gemini Awards for best network in the past decade
- Lisa LaFlamme received Canadian Screen Award for Best News Anchor 2022
- The Amazing Race Canada won 8 Canadian Screen Awards since 2014
CTV is Canada's dominant and most-watched television network nationwide.
Audience and Reach
- CTV Television Network reaches approximately 98% of English-speaking households in Canada
- In the 2022-2023 television season, CTV averaged 1.15 million viewers for its primetime lineup
- CTV News at 11 PM in Toronto garnered 1.78 million viewers on September 12, 2023
- During the 2023 Super Bowl broadcast, CTV achieved a peak audience of 9.3 million viewers
- CTV's coverage of the 2021 Tokyo Olympics reached over 25 million unique viewers across Canada
- In fall 2023, CTV ranked #1 in key demographics 25-54 with a 22 share
- CTV Morning Live in Vancouver averages 45,000 viewers weekly
- The 2023 Grey Cup on CTV drew 3.1 million average viewers
- CTV National News averaged 1.01 million viewers in Q4 2023
- CTV's The Late Show with Stephen Colbert averages 200,000 viewers nightly in Canada
- In 2022, CTV reached 95% of Canadian households via over-the-air and cable
- CTV Kids programming reaches 2.5 million children monthly
- CTV's 2023 election night coverage peaked at 4.2 million viewers
- Weekly unique viewers for CTV.ca exceed 10 million
- CTV Drama series like Sullivan's Crossing averaged 800,000 viewers per episode in 2023
- CTV operates 22 owned-and-operated stations across Canada
- In adults 18-49, CTV held a 28.4 share during May 2023 sweeps
- CTV's Your Morning national audience averages 150,000 viewers daily
- The Amazing Race Canada Season 9 finale drew 1.9 million viewers
- CTV News Channel averages 250,000 weekly viewers
- CTV's primetime share in households was 24.1% for 2023 fall season
- MasterChef Canada Season 8 reached 1.1 million average viewers
- CTV Two (now defunct) had 15% less reach than main CTV in 2019
- CTV's holiday programming in 2023 reached 15 million Canadians
- In Western Canada, CTV Calgary news averages 120,000 viewers nightly
- CTV's digital platforms saw 500 million video views in 2023
- Big Brother Canada Season 11 averaged 400,000 viewers weekly
- CTV reaches 99% of Canada's population via satellite distribution
- Survivor on CTV averaged 650,000 viewers per episode in 2023
- CTV News Ottawa peaks at 300,000 viewers during major events
Audience and Reach Interpretation
Nearly every Canadian is within earshot of CTV's signal, proving the network isn't just a broadcaster, but a national campfire where we gather for news, sports, and the shared trauma of watching someone burn a crème brûlée.
Awards and Recognition
- CTV has won 25 Gemini Awards for best network in the past decade
- Lisa LaFlamme received Canadian Screen Award for Best News Anchor 2022
- The Amazing Race Canada won 8 Canadian Screen Awards since 2014
- CTV News team earned 12 Edward R. Murrow Awards cumulatively
- Corner Gas received 100 nominations across ACTRA and Geminis
- Hudson & Rex won Leo Award for Best Drama Series 2021
- CTV's election coverage awarded best by RTNDA 2021
- MasterChef Canada host Arlene Phillips won Trillium Award 2023
- Flashpoint series garnered 5 Gemini Awards for drama
- CTV Sports won 10 Canadian Screen Awards for sports broadcasting
- Saving Hope earned 3 People's Choice Awards nominations
- ET Canada won 7 Canadian Screen Awards for entertainment news
- Transplant drama won International Emmy nomination 2022
- Canada's Got Talent received 5 CSA nominations in 2023
- CTV local stations won 50 Edward R. Murrow regional awards
- Sullivan's Crossing actress won ACTRA Award 2024
- CTV's Grey Cup broadcasts awarded 15 times by CAIMS
- Family Law series nominated for 4 CSAs in 2023
- CTV News with Omar Sachedina won best newscast 20 times
- Big Brother Canada hosts won 3 Tricorder Awards
- CTV's Olympic coverage earned 8 Geminis historically
- Motive series won 2 CSAs for guest performances
- CTV documentaries won 30 Wildscreen Awards globally
- Power Play earned Gemini for best drama series 1999
- CTV's Your Morning team won 5 breakfast show awards
- Due South won 7 Geminis including best comedy
Awards and Recognition Interpretation
While CTV's award shelf strains under the weight of Geminis, Murrows, and Screen Awards across everything from hard-hitting news and gripping dramas to delightful comedies and even competitive cooking, it's clear they've mastered the art of being Canada's de facto television champion without just phoning it in.
Financial Performance
- Bell Media, owner of CTV, reported $3.2 billion revenue in 2023
- CTV advertising revenue grew 5% to $450 million in 2022
- Bell Media's TV segment, including CTV, earned $1.8 billion in 2023
- CTV's digital ad revenue reached $120 million in 2023
- In 2021, CTV parent BCE had EBITDA of $6.4 billion
- CTV station group operating profit margin averaged 25% in 2022
- Advertising during CTV Super Bowl spots cost $800,000 for 30 seconds in 2023
- Bell Media invested $300 million in Canadian content for CTV in 2023
- CTV's subscriber fees from cable providers total $200 million annually
- CTV production budget for The Amazing Race Canada is $10 million per season
- Revenue from CTV News sponsorships exceeded $50 million in 2023
- BCE's media division debt stood at $9.5 billion end of 2023
- CTV Grey Cup broadcast generated $30 million in ad sales 2023
- Local CTV stations collected $150 million in spot market ads 2022
- CTV.ca programmatic ad spend reached $40 million in 2023
- Bell Media's content spend on CTV dramas was $100 million in 2023
- CTV Olympic rights deal valued at $150 million for Tokyo 2021
- Average CPM for CTV primetime ads was $25 in 2023
- CTV affiliate compensation from network totals $80 million yearly
- Digital video ad revenue for CTV grew 15% to $75 million 2023
- CTV news production costs $200 million annually across Canada
- Sponsorship for Canada's Got Talent Season 4 was $15 million
- CTV's share of national TV ad market is 32% in 2023
- Employee costs for CTV operations $500 million per year
- CTV Two shutdown saved Bell Media $20 million annually post-2019
- Streaming revenue from Crave (CTV content) $250 million 2023
- CTV local news ad revenue down 10% to $100 million in 2023
- NHL on CTV rights fee $50 million per season 2021-2027
- CTV's total assets under Bell Media valued at $5 billion 2023
Financial Performance Interpretation
Bell Media is a financial behemoth built on a delicate high-wire act, where CTV's $450 million in ad growth and $800,000 Super Bowl spots must fund a $300 million content mill and service a $9.5 billion debt, all while its local news foundation quietly erodes.
Operational Statistics
- CTV employs 2,500 staff across its stations and production
- CTV headquarters located in Toronto with 500 employees on-site
- Average newsroom size at major CTV O&Os is 50 journalists
- CTV transmits using ATSC digital standard since 2011 transition
- CTV operates 24/7 news channel with 150 hours live weekly
- Technical staff at CTV totals 800 across engineering departments
- CTV studios in Vancouver span 100,000 sq ft for production
- Daily news stories produced by CTV News exceed 1,000
- CTV affiliate relations managed by 20-person team in Toronto
- Power consumption for CTV transmitters averages 5 MW daily
- CTV sales force numbers 300 across Canada for ad placements
- Annual training hours for CTV staff total 50,000
- CTV's master control center handles 50 channels simultaneously
- Local sales revenue managed by 100 reps at CTV stations
- CTV website receives 20 million unique visitors monthly
- Satellite uplink capacity for CTV is 500 Mbps
- CTV compliance team reviews 10,000 hours of content yearly
- Volunteer hours logged by CTV community programs 20,000 annually
- CTV fleet of ENG trucks numbers 200 nationwide
- Digital asset management system stores 1 petabyte of CTV content
- CTV syndication deals cover 50 international markets
- On-air promotions aired 100,000 times yearly on CTV
- CTV research department analyzes 500 surveys per year
- Backup generators power CTV facilities for 72 hours during outages
- CTV app downloads total 5 million since launch in 2015
- Traffic team at CTV monitors 24 cities live daily
- CTV archives contain 60 years of programming footage
- Weekly production meetings held at 22 CTV stations
- Cybersecurity incidents prevented at CTV: 1,200 in 2023
Operational Statistics Interpretation
Behind its familiar on-screen polish, CTV is a sprawling and industrious beast, fueled by 2,500 staff, a petabyte of content, and enough collective caffeine to keep a small city awake, all to ensure that while you’re casually watching, a vast machine of journalists, engineers, and even backup generators is humming along to bring you the news before you've even finished your morning coffee.
Programming and Content
- CTV launched with 2 stations in 1961, now has 27 affiliates
- CTV airs over 2,000 hours of original Canadian programming annually
- The Dean Martin Celebrity Roast series aired 54 specials on CTV from 1974-1984
- CTV's ET Canada has broadcast over 5,000 episodes since 2005
- Corner Gas, a CTV original, ran for 107 episodes from 2004-2009
- CTV produces 500 hours of local news programming weekly across stations
- Flashpoint series on CTV had 72 episodes over 5 seasons, 2008-2012
- CTV's Motive crime drama aired 66 episodes from 2013-2016
- Saving Hope medical drama on CTV ran 85 episodes, 2012-2017
- CTV broadcasts 52 weeks of The Amazing Race Canada since 2013
- Transplant Syrian refugee drama on CTV has 42 episodes over 4 seasons
- CTV's Family Law series premiered in 2021 with 10 episodes in Season 1
- Sullivan's Crossing adventure drama Season 1 had 10 episodes in 2023
- CTV airs 120 hours of CFL football weekly during regular season
- Canada's Got Talent on CTV has aired 60 episodes since 2020
- The Launch music competition on CTV ran 20 episodes in 2019-2021
- CTV's Olympic coverage includes 3,000 hours for Paris 2024
- Due South police comedy-drama aired 89 episodes on CTV 1994-1999
- CTV News produces 1,200 hours of national news content yearly
- Power Play political drama on CTV had 52 episodes 1998-2000
- CTV's kids block CTV Kids airs 50 hours weekly of animated content
- Blue Mountain State comedy series 39 episodes on CTV 2010-2011
- CTV's Hudson & Rex detective series has 60 episodes since 2019
- Departure thriller miniseries 6 episodes on CTV 2019
- CTV airs 200 hours of NHL hockey games annually under rights deal
- Robson Arms sitcom ran 39 episodes on CTV 2005-2008
- CTV's 2024 lineup includes 15 new original series
Programming and Content Interpretation
From a humble two-station start in 1961 to a sprawling network that now churns out everything from thousands of hours of local news to the gentle quips of Corner Gas, CTV has proven it can roast celebrities, transplant dramas, and race Canadians across the country with a relentlessly prolific, if not slightly overwhelming, commitment to making sure your television is unmistakably, and voluminously, Canadian.
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