GITNUXREPORT 2025

Croatia Tourism Statistics

Croatia attracted 21 million stays, boosting economy and sustainable tourism development.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Croatia plans to increase sustainable tourism efforts by allocating €100 million for eco-friendly projects by 2025

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The number of eco-certified accommodations in Croatia increased by 35% in 2022, part of a sustainable tourism trend

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The number of filters and eco-friendly water sport activities available along Croatian beaches increased by 20% in 2022, promoting sustainable adventure tourism

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A survey in 2022 showed that 65% of tourists chose Croatia for its natural beauty

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The UNESCO World Heritage sites in Croatia include the Old City of Dubrovnik and the Plitvice Lakes National Park, attracting millions of visitors annually

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The most popular beaches in Croatia include Banje Beach in Dubrovnik and Zlatni Rat in Brač, with millions of visitors each year

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In 2022, Croatian festivals and cultural events attracted over 1 million visitors, boosting cultural tourism

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The number of heritage and cultural tourism experiences increased by 18% in Croatia in 2022, driven by new museums and galleries

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The average length of stay for tourists in Croatia in 2022 was about 3.5 nights

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In 2022, Dubrovnik was the most visited city among international tourists, with over 1.8 million overnight stays

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The Croatian coast line extends approximately 6,278 kilometers, making it one of the longest in the Mediterranean

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The number of registered beds in Croatian accommodation facilities reached over 350,000 in 2022

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In 2022, the tourism sector's investments in Croatia reached approximately €1.2 billion

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Approximately 45% of tourists visiting Croatia in 2022 stayed in private accommodation

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The number of nightclubs and tourist entertainment venues operating in Croatia increased by 10% in 2022, enhancing nightlife tourism

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The hotel occupancy rate in Croatia reached an impressive 80% during peak months in 2022

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The average size of Croatian hotel rooms is approximately 25 square meters, providing comfortable accommodations for tourists

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Croatia has invested over €200 million in new tourism infrastructure projects since 2020, including marinas, airports, and roads, to enhance visitor experience

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Croatia was ranked among the top 50 safest countries for tourists globally in 2022, ensuring a secure travel environment

Statistic 20

Croatia received approximately 21 million overnight stays in 2022

Statistic 21

The number of international arrivals to Croatia in 2022 was around 8.8 million

Statistic 22

In 2022, Croatian tourism contributed approximately €10 billion to the national GDP

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The total tourism revenue in Croatia in 2022 was estimated at around €11 billion

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Croatia's top five source markets in 2022 were Germany, Slovenia, Austria, Italy, and the UK

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The number of cruise ship passengers visiting Croatian ports was approximately 2 million in 2022

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Zagreb, the capital city, saw over 1 million overnight stays by international tourists in 2022

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The Dalmatian coast is the most popular region in Croatia, attracting around 60% of tourists

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In 2022, the number of Croatian tourism-related jobs was approximately 150,000

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Croatia ranked 17th in the World Tourism Rankings in 2022, based on international arrivals

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The growth rate of tourist arrivals in Croatia in 2022 was approximately 10% compared to 2021

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The number of cycling tourists in Croatia increased by 25% in 2022, with popular routes along the coast

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The number of wine and gastronomic tourists in Croatia grew by 15% in 2022, reflecting the country's growing culinary appeal

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The average daily expenditure of tourists in Croatia was around €80 in 2022

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Croatian tourist arrivals increased notably during the summer months of June, July, and August, accounting for over 70% of annual visits

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Croatia's tourism promotion budget increased by 15% in 2022 to more effectively attract international visitors

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The film industry activity in Croatia, including filming locations, attracted over 500,000 tourists in 2022, boosting film tourism

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Croatia ranked 13th in Europe for tourism revenue per capita in 2022, reflecting high-value tourism

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The number of digital nomads working remotely in Croatia increased by 30% in 2022, particularly in coastal towns

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The majority of tourists visiting Croatia in 2022 were from Germany, accounting for about 19%

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The majority of foreign tourists in Croatia in 2022 were between the ages of 25 and 44, making up about 55% of visitors

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The number of marine adventure tourists, including sailing and diving enthusiasts, increased by 20% in 2022

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Croatia has seen a 12% increase in luxury travel tourists in 2022, reflecting rising wealth and tourism appeal

Statistic 43

The percentage of repeat tourists visiting Croatia in 2022 reached around 40%, indicating high satisfaction levels

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Key Highlights

Croatia received approximately 21 million overnight stays in 2022
The number of international arrivals to Croatia in 2022 was around 8.8 million
The majority of tourists visiting Croatia in 2022 were from Germany, accounting for about 19%
In 2022, Dubrovnik was the most visited city among international tourists, with over 1.8 million overnight stays
The Croatian coast line extends approximately 6,278 kilometers, making it one of the longest in the Mediterranean
The average length of stay for tourists in Croatia in 2022 was about 3.5 nights
In 2022, Croatian tourism contributed approximately €10 billion to the national GDP
The number of registered beds in Croatian accommodation facilities reached over 350,000 in 2022
The total tourism revenue in Croatia in 2022 was estimated at around €11 billion
Croatia's top five source markets in 2022 were Germany, Slovenia, Austria, Italy, and the UK
The number of cruise ship passengers visiting Croatian ports was approximately 2 million in 2022
Zagreb, the capital city, saw over 1 million overnight stays by international tourists in 2022
A survey in 2022 showed that 65% of tourists chose Croatia for its natural beauty

Croatia’s tourism boom in 2022, with over 21 million overnight stays and a €11 billion contribution to the economy, highlights its status as a Mediterranean hotspot renowned for natural beauty, vibrant culture, and sustainable growth.

Sustainable Tourism and Future Developments

Croatia plans to increase sustainable tourism efforts by allocating €100 million for eco-friendly projects by 2025
The number of eco-certified accommodations in Croatia increased by 35% in 2022, part of a sustainable tourism trend
The number of filters and eco-friendly water sport activities available along Croatian beaches increased by 20% in 2022, promoting sustainable adventure tourism

Sustainable Tourism and Future Developments Interpretation

Croatia's strategic eco-investment and rising green credentials signal a bold commitment to transforming its picturesque shores into a sustainable paradise, proving that tourism doesn't have to cost the Earth.

Tourism Attractions and Cultural Heritage

A survey in 2022 showed that 65% of tourists chose Croatia for its natural beauty
The UNESCO World Heritage sites in Croatia include the Old City of Dubrovnik and the Plitvice Lakes National Park, attracting millions of visitors annually
The most popular beaches in Croatia include Banje Beach in Dubrovnik and Zlatni Rat in Brač, with millions of visitors each year
In 2022, Croatian festivals and cultural events attracted over 1 million visitors, boosting cultural tourism
The number of heritage and cultural tourism experiences increased by 18% in Croatia in 2022, driven by new museums and galleries

Tourism Attractions and Cultural Heritage Interpretation

With its UNESCO-listed treasures, sun-drenched beaches, and a cultural scene that drew over a million visitors in 2022, Croatia proves that its natural and historical charms are truly the perfect recipe for tourism success—making it not just a destination, but a vibrant mosaic of experiences worth exploring.

Tourism Demographics and Behavior

The average length of stay for tourists in Croatia in 2022 was about 3.5 nights

Tourism Demographics and Behavior Interpretation

With travelers lingering just over three and a half nights in Croatia in 2022, the country’s charm proves so captivating that even a long weekend feels like a taste of paradise—leaving visitors eager to return for a proper encore.

Tourism Infrastructure and Accommodation

In 2022, Dubrovnik was the most visited city among international tourists, with over 1.8 million overnight stays
The Croatian coast line extends approximately 6,278 kilometers, making it one of the longest in the Mediterranean
The number of registered beds in Croatian accommodation facilities reached over 350,000 in 2022
In 2022, the tourism sector's investments in Croatia reached approximately €1.2 billion
Approximately 45% of tourists visiting Croatia in 2022 stayed in private accommodation
The number of nightclubs and tourist entertainment venues operating in Croatia increased by 10% in 2022, enhancing nightlife tourism
The hotel occupancy rate in Croatia reached an impressive 80% during peak months in 2022
The average size of Croatian hotel rooms is approximately 25 square meters, providing comfortable accommodations for tourists
Croatia has invested over €200 million in new tourism infrastructure projects since 2020, including marinas, airports, and roads, to enhance visitor experience
Croatia was ranked among the top 50 safest countries for tourists globally in 2022, ensuring a secure travel environment

Tourism Infrastructure and Accommodation Interpretation

In 2022, Croatia confidently showcased its blend of historic charm and modern appeal—Dubrovnik’s 1.8 million overnight stays, a 6,278 km coastline, and a booming nightlife with a 10% uptick in venues reflect its status as a Mediterranean gem, where nearly half of guests prefer private stays, hotel rooms comfortably span 25 square meters, and a €1.2 billion investment underscores its commitment to safe, accessible, and lively tourism infrastructure.

Tourism Revenue and Economics

Croatia received approximately 21 million overnight stays in 2022
The number of international arrivals to Croatia in 2022 was around 8.8 million
In 2022, Croatian tourism contributed approximately €10 billion to the national GDP
The total tourism revenue in Croatia in 2022 was estimated at around €11 billion
Croatia's top five source markets in 2022 were Germany, Slovenia, Austria, Italy, and the UK
The number of cruise ship passengers visiting Croatian ports was approximately 2 million in 2022
Zagreb, the capital city, saw over 1 million overnight stays by international tourists in 2022
The Dalmatian coast is the most popular region in Croatia, attracting around 60% of tourists
In 2022, the number of Croatian tourism-related jobs was approximately 150,000
Croatia ranked 17th in the World Tourism Rankings in 2022, based on international arrivals
The growth rate of tourist arrivals in Croatia in 2022 was approximately 10% compared to 2021
The number of cycling tourists in Croatia increased by 25% in 2022, with popular routes along the coast
The number of wine and gastronomic tourists in Croatia grew by 15% in 2022, reflecting the country's growing culinary appeal
The average daily expenditure of tourists in Croatia was around €80 in 2022
Croatian tourist arrivals increased notably during the summer months of June, July, and August, accounting for over 70% of annual visits
Croatia's tourism promotion budget increased by 15% in 2022 to more effectively attract international visitors
The film industry activity in Croatia, including filming locations, attracted over 500,000 tourists in 2022, boosting film tourism
Croatia ranked 13th in Europe for tourism revenue per capita in 2022, reflecting high-value tourism
The number of digital nomads working remotely in Croatia increased by 30% in 2022, particularly in coastal towns

Tourism Revenue and Economics Interpretation

In 2022, Croatia’s tourism sector not only attracted a record 21 million overnight stays—fueling €11 billion in revenue and supporting 150,000 jobs—but also demonstrated a resilient blend of cultural, culinary, and adventurous appeal, with a notable 30% rise in digital nomads and a steadfast reputation as Europe's 17th top destination, proving that even in a post-pandemic world, the country's charm remains both a lucrative industry and a strategic national asset.

Tourist Demographics and Behavior

The majority of tourists visiting Croatia in 2022 were from Germany, accounting for about 19%
The majority of foreign tourists in Croatia in 2022 were between the ages of 25 and 44, making up about 55% of visitors
The number of marine adventure tourists, including sailing and diving enthusiasts, increased by 20% in 2022
Croatia has seen a 12% increase in luxury travel tourists in 2022, reflecting rising wealth and tourism appeal
The percentage of repeat tourists visiting Croatia in 2022 reached around 40%, indicating high satisfaction levels

Tourist Demographics and Behavior Interpretation

Croatia’s 2022 tourism trends reveal a resilient allure for German and millennial travelers, a buoyant rise in marine adventures and luxury escapes, and a loyal visitor base returning for more—a testament to the country's diverse appeal and growing global prestige.