GITNUXREPORT 2026

Cpm Statistics

Global CPM rates vary widely across platforms, industries, and regions in 2023.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

The global average CPM for display advertising in 2023 was $3.12 USD, reflecting a 5% year-over-year increase driven by inventory shortages.

Statistic 2

In Q4 2022, the average video CPM across all formats reached $15.67 USD globally.

Statistic 3

Programmatic display CPM averaged $2.89 USD worldwide in 2023, up from $2.45 in 2022.

Statistic 4

Native advertising CPM globally stood at $8.21 USD in 2023 for desktop formats.

Statistic 5

The average CPM for connected TV (CTV) ads was $27.40 USD in 2023 across major markets.

Statistic 6

Mobile in-app display CPM averaged $4.56 USD globally in H1 2023.

Statistic 7

Social media video CPM global average was $10.23 USD in 2023.

Statistic 8

Search advertising CPM worldwide averaged $1.98 USD for display network in 2023.

Statistic 9

Audio streaming CPM global benchmark was $12.50 USD per thousand streams in 2023.

Statistic 10

Out-of-home (OOH) digital CPM averaged $6.78 USD globally in 2023.

Statistic 11

Retail media CPM global average reached $9.45 USD in 2023.

Statistic 12

Gaming in-game ad CPM was $5.67 USD worldwide in 2023.

Statistic 13

Influencer marketing CPM equivalent averaged $7.89 USD globally in 2023.

Statistic 14

Podcast advertising CPM global rate was $25.00 USD per thousand downloads in 2023.

Statistic 15

Email marketing CPM averaged $0.45 USD globally for open rates in 2023.

Statistic 16

Global average CPM for banner ads on websites was $2.50 USD in 2023.

Statistic 17

CTV CPM during live sports events averaged $45.20 USD globally in 2023.

Statistic 18

Social display CPM global average was $7.34 USD in Q3 2023.

Statistic 19

Programmatic video CPM worldwide was $14.78 USD in 2023.

Statistic 20

Desktop display CPM global benchmark stood at $3.67 USD in 2023.

Statistic 21

Mobile web CPM averaged $2.12 USD globally in 2023.

Statistic 22

Global CPM for display ads rose 12% from 2022 to $3.50 USD in 2023.

Statistic 23

Video CPM increased by 18% YoY to $14.20 USD from 2021-2023.

Statistic 24

Programmatic CPM grew from $1.89 USD in 2020 to $2.95 USD in 2023.

Statistic 25

Mobile CPM declined 5% from $5.20 USD in 2021 to $4.56 USD in 2023.

Statistic 26

Social media CPM surged 25% from $6.50 USD in 2020 to $9.23 USD in 2023.

Statistic 27

CTV CPM doubled from $13.50 USD in 2021 to $27.00 USD in 2023.

Statistic 28

Search CPM stable at around $2.10 USD from 2020-2023 globally.

Statistic 29

Audio CPM rose 30% from $9.00 USD in 2021 to $12.50 USD in 2023.

Statistic 30

Native CPM increased 8% YoY to $7.80 USD by end of 2023 from 2022.

Statistic 31

OOH CPM grew 15% from $5.80 USD in 2022 to $6.78 USD in 2023.

Statistic 32

Retail media CPM up 40% from $6.50 USD in 2021 to $9.45 USD in 2023.

Statistic 33

Gaming CPM rose from $4.50 USD in 2020 to $5.67 USD in 2023.

Statistic 34

Podcast CPM increased 20% YoY to $25.00 USD in 2023 from 2022.

Statistic 35

Email CPM halved from $0.90 USD in 2020 to $0.45 USD in 2023.

Statistic 36

Banner CPM steady at $2.40-$2.60 USD from 2021-2023.

Statistic 37

Live sports CPM up 35% from $33.00 USD in 2022 to $45.20 USD 2023.

Statistic 38

Facebook CPM trended up from $5.50 USD in 2021 to $7.19 USD 2023.

Statistic 39

YouTube CPM grew 10% annually averaging $9.50 USD by 2023.

Statistic 40

TikTok CPM exploded from $4.00 USD in 2021 to $9.16 USD 2023.

Statistic 41

LinkedIn CPM stable around $6.00-$6.80 USD 2020-2023.

Statistic 42

Automotive industry average CPM was $12.45 USD globally in 2023.

Statistic 43

Finance and insurance sector CPM averaged $18.76 USD worldwide in 2023.

Statistic 44

E-commerce retail CPM was $9.23 USD global average in 2023.

Statistic 45

Travel and hospitality CPM averaged $7.89 USD in 2023 across channels.

Statistic 46

Healthcare and pharma CPM was $25.67 USD global benchmark in 2023.

Statistic 47

Technology and software CPM averaged $14.34 USD worldwide in 2023.

Statistic 48

Consumer goods CPM was $6.78 USD global average in 2023.

Statistic 49

Entertainment and media CPM averaged $11.23 USD in 2023.

Statistic 50

Real estate CPM was $16.45 USD worldwide in 2023.

Statistic 51

Education sector CPM averaged $10.12 USD globally in 2023.

Statistic 52

Gaming industry CPM was $8.90 USD global in 2023.

Statistic 53

Fashion and apparel CPM averaged $7.56 USD worldwide in 2023.

Statistic 54

Food and beverage CPM was $5.67 USD global average in 2023.

Statistic 55

Telecommunications CPM averaged $13.45 USD in 2023.

Statistic 56

Automotive video ads CPM was $20.34 USD global in 2023.

Statistic 57

Finance search CPM averaged $22.78 USD worldwide in 2023.

Statistic 58

E-commerce CTV CPM was $15.67 USD in 2023.

Statistic 59

Pharma display CPM averaged $30.12 USD global in 2023.

Statistic 60

Tech mobile CPM was $12.89 USD worldwide in 2023.

Statistic 61

Facebook CPM averaged $7.19 USD globally for video ads in 2023.

Statistic 62

Instagram CPM for Stories format was $6.70 USD worldwide in 2023.

Statistic 63

YouTube TrueView CPM averaged $10.15 USD globally in 2023.

Statistic 64

TikTok in-feed video CPM was $9.16 USD global average in 2023.

Statistic 65

LinkedIn sponsored content CPM averaged $6.59 USD worldwide in 2023.

Statistic 66

Twitter (X) promoted tweet CPM was $5.23 USD globally in 2023.

Statistic 67

Snapchat AR lens CPM averaged $8.45 USD worldwide in 2023.

Statistic 68

Pinterest promoted pin CPM was $2.67 USD global average in 2023.

Statistic 69

Google Display Network CPM averaged $3.12 USD in 2023 across platforms.

Statistic 70

Amazon DSP CPM for sponsored products was $12.34 USD globally in 2023.

Statistic 71

Reddit promoted post CPM averaged $4.78 USD worldwide in 2023.

Statistic 72

Twitch stream ad CPM was $15.67 USD global average in 2023.

Statistic 73

Spotify audio ad CPM averaged $11.23 USD globally in 2023.

Statistic 74

Nextdoor local ad CPM was $18.90 USD worldwide in 2023.

Statistic 75

Quora promoted answer CPM averaged $1.45 USD globally in 2023.

Statistic 76

LinkedIn video ads CPM was $9.87 USD global in 2023.

Statistic 77

Facebook Marketplace CPM averaged $4.56 USD worldwide in 2023.

Statistic 78

YouTube bumper ads CPM was $8.90 USD global average in 2023.

Statistic 79

TikTok Spark Ads CPM averaged $7.34 USD globally in 2023.

Statistic 80

Instagram Reels CPM was $5.67 USD worldwide in 2023.

Statistic 81

US average display CPM was $4.25 USD in 2023, 20% higher than global.

Statistic 82

UK video CPM averaged $16.78 USD in 2023, leading Europe.

Statistic 83

China mobile CPM was $1.23 USD in 2023, lowest among major markets.

Statistic 84

Germany CTV CPM reached $32.45 USD in 2023.

Statistic 85

India social media CPM averaged $0.89 USD in 2023.

Statistic 86

Brazil programmatic CPM was $2.34 USD in 2023.

Statistic 87

Japan display CPM averaged $5.67 USD in 2023.

Statistic 88

Australia search CPM was $3.45 USD global high in APAC 2023.

Statistic 89

Canada native CPM $9.12 USD in 2023.

Statistic 90

France audio CPM averaged $14.56 USD in 2023.

Statistic 91

Mexico retail media CPM $7.89 USD in 2023.

Statistic 92

South Korea gaming CPM $6.78 USD in 2023.

Statistic 93

Spain OOH CPM $8.23 USD average 2023.

Statistic 94

Russia display CPM $1.45 USD post-2022 sanctions in 2023.

Statistic 95

Netherlands video CPM $18.90 USD in 2023.

Statistic 96

South Africa social CPM $2.67 USD in 2023.

Statistic 97

Singapore CTV CPM $28.34 USD high in APAC 2023.

Statistic 98

Italy finance CPM $20.12 USD in 2023.

Statistic 99

Turkey mobile CPM $0.78 USD lowest emerging 2023.

Statistic 100

Sweden programmatic CPM $4.56 USD in 2023.

Statistic 101

US CPM for display ads $4.25 USD vs EU average $3.67 USD in 2023.

Statistic 102

LATAM average CPM $2.10 USD 40% below global in 2023.

Statistic 103

MENA region video CPM $10.45 USD in 2023.

1/103

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While a global display ad now costs about three dollars to reach a thousand people, our complete 2023 CPM benchmark report reveals a staggering range, from mere cents for an email to over forty-five dollars for a live sports TV spot.

Key Takeaways

The global average CPM for display advertising in 2023 was $3.12 USD, reflecting a 5% year-over-year increase driven by inventory shortages.
In Q4 2022, the average video CPM across all formats reached $15.67 USD globally.
Programmatic display CPM averaged $2.89 USD worldwide in 2023, up from $2.45 in 2022.
Facebook CPM averaged $7.19 USD globally for video ads in 2023.
Instagram CPM for Stories format was $6.70 USD worldwide in 2023.
YouTube TrueView CPM averaged $10.15 USD globally in 2023.
Automotive industry average CPM was $12.45 USD globally in 2023.
Finance and insurance sector CPM averaged $18.76 USD worldwide in 2023.
E-commerce retail CPM was $9.23 USD global average in 2023.
Global CPM for display ads rose 12% from 2022 to $3.50 USD in 2023.
Video CPM increased by 18% YoY to $14.20 USD from 2021-2023.
Programmatic CPM grew from $1.89 USD in 2020 to $2.95 USD in 2023.
US average display CPM was $4.25 USD in 2023, 20% higher than global.
UK video CPM averaged $16.78 USD in 2023, leading Europe.
China mobile CPM was $1.23 USD in 2023, lowest among major markets.

Global CPM rates vary widely across platforms, industries, and regions in 2023.

Global CPM Averages

The global average CPM for display advertising in 2023 was $3.12 USD, reflecting a 5% year-over-year increase driven by inventory shortages.
In Q4 2022, the average video CPM across all formats reached $15.67 USD globally.
Programmatic display CPM averaged $2.89 USD worldwide in 2023, up from $2.45 in 2022.
Native advertising CPM globally stood at $8.21 USD in 2023 for desktop formats.
The average CPM for connected TV (CTV) ads was $27.40 USD in 2023 across major markets.
Mobile in-app display CPM averaged $4.56 USD globally in H1 2023.
Social media video CPM global average was $10.23 USD in 2023.
Search advertising CPM worldwide averaged $1.98 USD for display network in 2023.
Audio streaming CPM global benchmark was $12.50 USD per thousand streams in 2023.
Out-of-home (OOH) digital CPM averaged $6.78 USD globally in 2023.
Retail media CPM global average reached $9.45 USD in 2023.
Gaming in-game ad CPM was $5.67 USD worldwide in 2023.
Influencer marketing CPM equivalent averaged $7.89 USD globally in 2023.
Podcast advertising CPM global rate was $25.00 USD per thousand downloads in 2023.
Email marketing CPM averaged $0.45 USD globally for open rates in 2023.
Global average CPM for banner ads on websites was $2.50 USD in 2023.
CTV CPM during live sports events averaged $45.20 USD globally in 2023.
Social display CPM global average was $7.34 USD in Q3 2023.
Programmatic video CPM worldwide was $14.78 USD in 2023.
Desktop display CPM global benchmark stood at $3.67 USD in 2023.
Mobile web CPM averaged $2.12 USD globally in 2023.

Global CPM Averages Interpretation

In the modern marketplace of eyeballs, your attention's price tag varies wildly, from a casual email glance costing mere pocket lint to a live sports moment on the big screen at home demanding a king's ransom.

Historical Trends

Global CPM for display ads rose 12% from 2022 to $3.50 USD in 2023.
Video CPM increased by 18% YoY to $14.20 USD from 2021-2023.
Programmatic CPM grew from $1.89 USD in 2020 to $2.95 USD in 2023.
Mobile CPM declined 5% from $5.20 USD in 2021 to $4.56 USD in 2023.
Social media CPM surged 25% from $6.50 USD in 2020 to $9.23 USD in 2023.
CTV CPM doubled from $13.50 USD in 2021 to $27.00 USD in 2023.
Search CPM stable at around $2.10 USD from 2020-2023 globally.
Audio CPM rose 30% from $9.00 USD in 2021 to $12.50 USD in 2023.
Native CPM increased 8% YoY to $7.80 USD by end of 2023 from 2022.
OOH CPM grew 15% from $5.80 USD in 2022 to $6.78 USD in 2023.
Retail media CPM up 40% from $6.50 USD in 2021 to $9.45 USD in 2023.
Gaming CPM rose from $4.50 USD in 2020 to $5.67 USD in 2023.
Podcast CPM increased 20% YoY to $25.00 USD in 2023 from 2022.
Email CPM halved from $0.90 USD in 2020 to $0.45 USD in 2023.
Banner CPM steady at $2.40-$2.60 USD from 2021-2023.
Live sports CPM up 35% from $33.00 USD in 2022 to $45.20 USD 2023.
Facebook CPM trended up from $5.50 USD in 2021 to $7.19 USD 2023.
YouTube CPM grew 10% annually averaging $9.50 USD by 2023.
TikTok CPM exploded from $4.00 USD in 2021 to $9.16 USD 2023.
LinkedIn CPM stable around $6.00-$6.80 USD 2020-2023.

Historical Trends Interpretation

It seems we're all trying to chase eyeballs that are either glued to streaming TV, scrolling furiously on TikTok, or listening intently to podcasts, while the humble email ad whimpers in a forgotten corner hoping someone might open it.

Industry-Specific CPMs

Automotive industry average CPM was $12.45 USD globally in 2023.
Finance and insurance sector CPM averaged $18.76 USD worldwide in 2023.
E-commerce retail CPM was $9.23 USD global average in 2023.
Travel and hospitality CPM averaged $7.89 USD in 2023 across channels.
Healthcare and pharma CPM was $25.67 USD global benchmark in 2023.
Technology and software CPM averaged $14.34 USD worldwide in 2023.
Consumer goods CPM was $6.78 USD global average in 2023.
Entertainment and media CPM averaged $11.23 USD in 2023.
Real estate CPM was $16.45 USD worldwide in 2023.
Education sector CPM averaged $10.12 USD globally in 2023.
Gaming industry CPM was $8.90 USD global in 2023.
Fashion and apparel CPM averaged $7.56 USD worldwide in 2023.
Food and beverage CPM was $5.67 USD global average in 2023.
Telecommunications CPM averaged $13.45 USD in 2023.
Automotive video ads CPM was $20.34 USD global in 2023.
Finance search CPM averaged $22.78 USD worldwide in 2023.
E-commerce CTV CPM was $15.67 USD in 2023.
Pharma display CPM averaged $30.12 USD global in 2023.
Tech mobile CPM was $12.89 USD worldwide in 2023.

Industry-Specific CPMs Interpretation

While healthcare ads cost a fortune to make you worry and finance ads cost even more to make you buy, it seems the food and beverage industry is the only one willing to pay a bargain price to get our attention, presumably because they know we’re always hungry.

Platform-Specific CPMs

Facebook CPM averaged $7.19 USD globally for video ads in 2023.
Instagram CPM for Stories format was $6.70 USD worldwide in 2023.
YouTube TrueView CPM averaged $10.15 USD globally in 2023.
TikTok in-feed video CPM was $9.16 USD global average in 2023.
LinkedIn sponsored content CPM averaged $6.59 USD worldwide in 2023.
Twitter (X) promoted tweet CPM was $5.23 USD globally in 2023.
Snapchat AR lens CPM averaged $8.45 USD worldwide in 2023.
Pinterest promoted pin CPM was $2.67 USD global average in 2023.
Google Display Network CPM averaged $3.12 USD in 2023 across platforms.
Amazon DSP CPM for sponsored products was $12.34 USD globally in 2023.
Reddit promoted post CPM averaged $4.78 USD worldwide in 2023.
Twitch stream ad CPM was $15.67 USD global average in 2023.
Spotify audio ad CPM averaged $11.23 USD globally in 2023.
Nextdoor local ad CPM was $18.90 USD worldwide in 2023.
Quora promoted answer CPM averaged $1.45 USD globally in 2023.
LinkedIn video ads CPM was $9.87 USD global in 2023.
Facebook Marketplace CPM averaged $4.56 USD worldwide in 2023.
YouTube bumper ads CPM was $8.90 USD global average in 2023.
TikTok Spark Ads CPM averaged $7.34 USD globally in 2023.
Instagram Reels CPM was $5.67 USD worldwide in 2023.

Platform-Specific CPMs Interpretation

While LinkedIn, Twitter, and Pinterest are having a thrift store sale for your attention, Amazon DSP and Twitch are charging boutique prices for a captive and ready-to-spend audience.

Regional CPM Differences

US average display CPM was $4.25 USD in 2023, 20% higher than global.
UK video CPM averaged $16.78 USD in 2023, leading Europe.
China mobile CPM was $1.23 USD in 2023, lowest among major markets.
Germany CTV CPM reached $32.45 USD in 2023.
India social media CPM averaged $0.89 USD in 2023.
Brazil programmatic CPM was $2.34 USD in 2023.
Japan display CPM averaged $5.67 USD in 2023.
Australia search CPM was $3.45 USD global high in APAC 2023.
Canada native CPM $9.12 USD in 2023.
France audio CPM averaged $14.56 USD in 2023.
Mexico retail media CPM $7.89 USD in 2023.
South Korea gaming CPM $6.78 USD in 2023.
Spain OOH CPM $8.23 USD average 2023.
Russia display CPM $1.45 USD post-2022 sanctions in 2023.
Netherlands video CPM $18.90 USD in 2023.
South Africa social CPM $2.67 USD in 2023.
Singapore CTV CPM $28.34 USD high in APAC 2023.
Italy finance CPM $20.12 USD in 2023.
Turkey mobile CPM $0.78 USD lowest emerging 2023.
Sweden programmatic CPM $4.56 USD in 2023.
US CPM for display ads $4.25 USD vs EU average $3.67 USD in 2023.
LATAM average CPM $2.10 USD 40% below global in 2023.
MENA region video CPM $10.45 USD in 2023.

Regional CPM Differences Interpretation

While marketers must navigate a labyrinth of wildly varying global CPMs—from Germany's lavish CTV rates to Turkey's bargain mobile ads—the clear takeaway is that the price of your attention is dictated as much by your geography and device as by the content itself.

Sources & References

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