Key Takeaways
- The global non-alcoholic beverage market size was valued at USD 1.05 trillion in 2022 and is projected to reach USD 1.62 trillion by 2030, growing at a CAGR of 5.6% from 2023 to 2030.
- U.S. beverage market revenue reached $484 billion in 2023, with carbonated soft drinks accounting for 24% of total sales.
- The bottled water segment in the CPG beverage industry grew by 5.2% in volume sales in 2023, reaching 15.9 billion cases globally.
- 62% of U.S. consumers aged 18-34 prefer low-sugar or sugar-free beverages as of 2023 survey.
- 45% of global consumers increased sparkling water consumption in the past year due to health focus (2024).
- In 2023, 71% of Gen Z shoppers sought functional benefits like immunity boost in beverages.
- Coca-Cola holds 19.2% global market share in carbonated soft drinks as of 2023.
- PepsiCo's beverage segment generated $29.7 billion in revenue in 2023, 42% of total sales.
- Keurig Dr Pepper commands 25% U.S. carbonated soft drink market share in 2023.
- New launches in functional beverages reached 1,200 SKUs in 2023 globally.
- Adaptogen-infused drinks saw 250 new products launched in U.S. in 2023.
- Collagen protein beverages introduced 180 new variants worldwide in 2023.
- 78% of beverage companies committed to 100% recyclable packaging by 2025.
- Plastic beverage bottle recycling rate in EU reached 58% in 2023.
- Coca-Cola pledged to use 50% recycled content in bottles by 2030, achieving 25% in 2023.
The non-alcoholic beverage industry is thriving globally due to strong demand for healthier and functional drinks.
Consumer Trends
- 62% of U.S. consumers aged 18-34 prefer low-sugar or sugar-free beverages as of 2023 survey.
- 45% of global consumers increased sparkling water consumption in the past year due to health focus (2024).
- In 2023, 71% of Gen Z shoppers sought functional benefits like immunity boost in beverages.
- U.S. adult consumption of energy drinks rose 18% among women from 2020-2023.
- 55% of European consumers prefer plant-based milk over dairy, up from 42% in 2021.
- 38% of U.S. consumers reported switching to low/no calorie sodas in 2023.
- Global survey shows 67% of consumers prioritize natural ingredients in non-alcoholic beverages (2023).
- In Asia, 52% of urban millennials consume RTD coffee daily as of 2023.
- 49% of U.K. consumers aged 25-34 avoid sugary drinks entirely (2024).
- U.S. Hispanic consumers beverage spend up 12% YoY, favoring tropical flavors (2023).
- 73% of parents choose beverages with no artificial colors for kids in 2023 U.S. poll.
- Global trend: 41% increase in searches for 'adaptogen drinks' from 2022-2023.
- 58% of Brazilian consumers prefer coconut water for hydration post-2023 surveys.
- In India, 65% of consumers under 30 favor flavored milkshakes over sodas (2023).
- 44% of Australian consumers report higher kombucha intake for gut health in 2023.
- U.S. seniors (65+) energy drink trial up 25% in 2023.
- 69% of French consumers seek low-alcohol alternatives to beer/wine (2024).
- China urban consumers: 56% daily herbal tea drinkers for wellness (2023).
- 37% of global consumers willing to pay premium for sustainable packaging (2023).
- Canada: 61% of millennials prefer zero-sugar sports drinks (2023).
- Mexico: 48% consumers shifted to agua fresca over sodas in 2023.
- 54% U.S. women prioritize collagen-added beverages (2024 trend).
- Japan: 70% consumers choose low-caffeine green tea variants (2023).
- South Africa: 46% youth prefer energy drinks with natural caffeine.
- 63% German consumers buy organic juices weekly (2023).
- U.S. vegan consumers: 82% beverage choices plant-based (2023).
- Italy: 51% opt for aperitivo non-alcoholic alternatives (2024).
Consumer Trends Interpretation
Market Share and Leaders
- Coca-Cola holds 19.2% global market share in carbonated soft drinks as of 2023.
- PepsiCo's beverage segment generated $29.7 billion in revenue in 2023, 42% of total sales.
- Keurig Dr Pepper commands 25% U.S. carbonated soft drink market share in 2023.
- Nestlé Waters leads global bottled water with 14.5% share in 2023.
- Red Bull dominates energy drinks with 43% global market share in 2023.
- Monster Beverage holds 30.8% U.S. energy drink share in 2023.
- Danone captures 11.2% of global plant-based milk market in 2023.
- Coca-Cola European Partners 28% share in Western Europe soft drinks 2023.
- Suntory Beverage & Food leads Japan RTD tea with 35% share (2023).
- Primo Water 8.7% North American water cooler market share 2023.
- Celsius Holdings gained 11% U.S. energy drink share in 2023.
- Tingyi (Master Kong) 22% China instant noodle-integrated beverage share.
- Bai Brands acquired by Dr Pepper Snapple, contributing 4% to portfolio share.
- Olipop holds 2.5% U.S. soda market share in healthy segment 2023.
- LaCroix (National Beverage) 25% U.S. sparkling water share 2023.
- Yerba Mate Guayaki 15% U.S. mate market leader 2023.
- BodyArmor 18% U.S. sports drink share behind Gatorade's 65% in 2023.
- Fairlife (Dean Foods) 12% U.S. milk beverage premium share 2023.
- Vitaminwater (Coke) 22% enhanced water U.S. share 2023.
- Jones Soda independent brand 1.2% craft soda share U.S. 2023.
- Perrier (Nestle) 9.8% premium sparkling water global 2023.
- Bang Energy (VPX) dropped to 8% U.S. share amid disputes 2023.
- Silk (Danone) 28% U.S. almond milk share 2023.
- Hint Water 7.5% flavored water U.S. market 2023.
- Prime Hydration (Logan Paul/KSI) captured 1.8% sports drink share in 6 months 2023.
Market Share and Leaders Interpretation
Market Size and Growth
- The global non-alcoholic beverage market size was valued at USD 1.05 trillion in 2022 and is projected to reach USD 1.62 trillion by 2030, growing at a CAGR of 5.6% from 2023 to 2030.
- U.S. beverage market revenue reached $484 billion in 2023, with carbonated soft drinks accounting for 24% of total sales.
- The bottled water segment in the CPG beverage industry grew by 5.2% in volume sales in 2023, reaching 15.9 billion cases globally.
- Energy drinks market in North America expanded to $19.8 billion in 2023, with a forecasted CAGR of 8.1% through 2028.
- Global RTD tea and coffee market was valued at $52.4 billion in 2023, expected to grow at 6.7% CAGR to $82.1 billion by 2030.
- Functional beverages segment hit $128.6 billion globally in 2022, projected CAGR of 7.2% to 2030.
- U.S. sports drink sales increased 7.3% to $8.2 billion in 2023.
- Asia-Pacific non-alcoholic beverages market grew 4.8% in 2023, valued at $450 billion.
- Global juice market size stood at $142.5 billion in 2023, with organic juices up 12% YoY.
- Carbonated soft drinks global sales volume reached 260 billion liters in 2023.
- U.S. non-alcoholic beverage e-commerce sales surged 15% to $12.4 billion in 2023.
- European beverage market revenue was €320 billion in 2023, with water leading at 30% share.
- Plant-based milk alternatives market grew to $29.4 billion globally in 2023, CAGR 11.2% forecast.
- Global sparkling water market valued at $38.2 billion in 2023, expected to hit $62.5 billion by 2031.
- U.S. ready-to-drink (RTD) alcohol alternatives reached $1.2 billion in 2023 sales.
- Latin America soft drinks market expanded 3.5% in volume to 120 billion liters in 2023.
- Global beverage packaging market size was $28.7 billion in 2023, growing at 4.2% CAGR.
- India beverage market revenue hit $15.8 billion in 2023, with 9% YoY growth.
- Middle East & Africa non-alc beverages up 6.1% to $45 billion in 2023.
- U.S. kids' beverage market declined 2.1% in volume but revenue up 4% to $6.5 billion in 2023.
- Global low/no alcohol beer market reached $10.2 billion in 2023, CAGR 9.8% to 2030.
- China RTD tea market sales volume 45 billion liters in 2023.
- Australian beverage market grew 3.2% to AUD 20 billion in 2023.
- Brazil juice market valued at BRL 25 billion in 2023, up 5%.
- Global energy shot market $4.1 billion in 2023, forecast CAGR 7.5%.
- U.K. soft drinks market revenue £18.5 billion in 2023.
- Canada bottled water sales up 4.7% to CAD 2.8 billion in 2023.
- Mexico carbonated drinks consumption 180 liters per capita in 2023.
- Global kombucha market $4.3 billion in 2023, CAGR 22.5% projected.
- U.S. premium bottled water segment grew 8.9% to $7.2 billion in 2023.
Market Size and Growth Interpretation
Product Innovation
- New launches in functional beverages reached 1,200 SKUs in 2023 globally.
- Adaptogen-infused drinks saw 250 new products launched in U.S. in 2023.
- Collagen protein beverages introduced 180 new variants worldwide in 2023.
- Zero-sugar energy drinks with natural sweeteners launched 320 SKUs in 2023.
- Mushroom coffee RTDs hit market with 95 launches in North America 2023.
- Probiotic sodas debuted 142 new flavors globally in 2023.
- Plant-based protein shakes grew with 210 new products in Europe 2023.
- CBD-infused non-alcoholic beverages saw 75 U.S. launches before regulations tightened.
- Electrolyte waters with vitamins launched 155 SKUs in Asia 2023.
- Alcoholic kombucha hybrids introduced 45 products in U.S. craft segment 2023.
- Nootropic energy drinks with lion's mane launched 88 variants globally.
- Sparkling hydration drinks mimicking beer taste: 60 launches in 2023.
- Dairy-free lattes RTD: 120 new coffee shop collaborations 2023.
- Gut health shots with prebiotics: 95 launches in pharmacies 2023.
- Mood-boosting teas with ashwagandha: 110 new SKUs in wellness channels.
- Recyclable pouch-packaged kids juices: 75 eco-launches 2023.
- High-pressure processed (HPP) fresh juices expanded with 200 U.S. products.
- Fermented kefir waters: 50 innovative flavors in Europe 2023.
- Personalized hydration pods via apps: 30 tech-integrated launches.
- Sorghum-based sodas for gluten-free: 40 craft launches U.S.
- Beauty-from-within drinks with hyaluronic acid: 85 launches Asia.
- Low-acid coffee RTDs for sensitive stomachs: 55 products 2023.
- Turmeric golden milk lattes: 70 vegan variants North America.
- Nano-emulsified CBD waters: 40 stable formulation launches.
- Beetroot energy shots: 65 athletic performance boosters 2023.
- Sea moss gel-infused smoothies RTD: 35 Caribbean-inspired U.S. launches.
Product Innovation Interpretation
Sustainability and Regulation
- 78% of beverage companies committed to 100% recyclable packaging by 2025.
- Plastic beverage bottle recycling rate in EU reached 58% in 2023.
- Coca-Cola pledged to use 50% recycled content in bottles by 2030, achieving 25% in 2023.
- U.S. beverage industry reduced water usage by 22% per liter produced since 2005 (2023 data).
- Global ban on single-use plastics affected 40% of beverage packaging in 15 countries by 2023.
- PepsiCo's sustainable sourcing covered 96% of its key crops for beverages in 2023.
- EU sugar tax implemented in 12 countries reduced sugary drink sales by 11% average (2023).
- Bottled water industry invested $1.2 billion in recycling infrastructure globally 2023.
- 65% reduction in GHG emissions targeted by Nestle Waters by 2025, 30% achieved 2023.
- Aluminum can recycling rate hit 82% in U.S. for beverages in 2023.
- California flavor ban law reduced artificial flavors in 25% of beverages sold 2023.
- Global beverage water footprint down 15% industry-wide since 2015 (2023 audit).
- UK plastic packaging tax added £250 million cost to beverage firms 2023.
- Danone achieved 100% renewable electricity for beverage plants in Europe 2023.
- Brazil's eco-labeling regulation mandated for 70% of beverage packs by 2024.
- Beverage carton recycling up 20% to 26% globally in 2023.
- India BIS standards enforced 95% compliance for bottled water safety 2023.
- Carbon pricing affected $500 million in beverage supply chains in 2023.
- 45% of U.S. beverages now in rPET bottles as of 2023.
- Australia deposit return scheme boosted return rates to 78% for beverage containers 2023.
- China banned 30 micron plastic straws, impacting 15% beverage sales 2023.
- Keurig Dr Pepper hit 25% recycled plastic in bottles target early 2023.
- WHO recommended front-of-pack nutrition labels adopted by 10 countries for beverages 2023.
- Beverage industry solar power adoption up 35% to 2.5 GW capacity 2023.
- Mexico soda tax increased 10%, reducing volume 8% in 2023.
Sustainability and Regulation Interpretation
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