From the staggering 4.2 billion pounds produced in the U.S. to the booming 6.1% growth in Asia-Pacific, the global cookie industry is a multi-billion dollar powerhouse that is rising to meet our evolving cravings for everything from gluten-free indulgence to premium plant-based treats.
Key Takeaways
- In 2023, the global cookies market size was valued at USD 25.6 billion and is expected to grow at a CAGR of 4.8% from 2024 to 2030.
- The U.S. cookies market generated revenue of USD 10.2 billion in 2022, with a projected CAGR of 3.5% through 2028.
- Europe's cookie market reached €12.4 billion in 2023, driven by premium and organic segments growing at 5.2% CAGR.
- In 2023, the U.S. produced 4.2 billion pounds of cookies and crackers combined, with cookies comprising 65%.
- Mondelez International manufactured 1.8 billion packs of Oreo cookies globally in 2023.
- The average U.S. cookie bakery produces 500,000 units per day, with top facilities exceeding 2 million.
- U.S. per capita cookie consumption reached 35 pounds in 2023.
- Global average annual cookie consumption per person was 4.2 kg in 2023.
- U.S. households purchased 2.8 billion packs of cookies in 2023.
- 70% of millennials demand sustainable packaging on cookies 2023.
- 62% of U.S. consumers seek low-sugar options in cookies 2023 surveys.
- Chocolate chip remains top flavor for 48% global cookie buyers 2023.
- Global cookie exports totaled USD 8.7 billion in 2023.
- U.S. cookie imports from Mexico reached USD 1.2 billion in 2023.
- EU cookie exports to Asia grew 14% to €2.1 billion 2023.
The global cookie market is growing steadily with increasing demand for premium and healthy options.
Consumer Preferences
- 70% of millennials demand sustainable packaging on cookies 2023.
- 62% of U.S. consumers seek low-sugar options in cookies 2023 surveys.
- Chocolate chip remains top flavor for 48% global cookie buyers 2023.
- 41% of Europeans prefer organic cookies, up 9% from 2022.
- 75% of parents choose nut-free cookies for kids in 2023 U.S. data.
- Gluten-free cookies favored by 28% of shoppers with no intolerance 2023.
- 53% of Chinese consumers prioritize indulgent flavors in cookies 2023.
- Plant-based ingredients desired by 35% U.K. cookie purchasers 2023.
- 66% of Brazilians want smaller portioned cookie packs 2023.
- Premium pricing accepted by 44% for better-tasting cookies U.S. 2023.
- 58% prefer crunchy texture over soft in Europe 2023 polls.
- 49% of millennials buy cookies with functional health benefits 2023.
- Dark chocolate cookies chosen by 37% over milk chocolate 2023 global.
- 71% avoid artificial colors in cookies per U.S. parents 2023.
- Oat-based cookies top pick for 29% health-conscious buyers 2023.
- 52% of Indians prefer savory-spiced cookies 2023 surveys.
- Eco-friendly sourcing influences 61% purchase decisions 2023 Europe.
- 47% seek high-protein cookies in U.S. fitness segment 2023.
- Lemon flavor rising, chosen by 22% more buyers YoY 2023.
- 64% of seniors prefer traditional butter cookies 2023 data.
- Allergen-free labels sway 55% of global shoppers 2023.
- 39% prioritize locally made cookies in Australia 2023.
- Matcha green tea cookies popular with 31% Japanese youth 2023.
- 50% willing to pay 20% more for non-GMO cookies U.S. 2023.
- Savory cookies appeal to 26% seeking alternatives 2023 global.
- 67% of vegans demand dairy-free cookies 2023 polls.
- Portion-controlled packs preferred by 45% weight-watchers 2023.
Consumer Preferences Interpretation
The modern cookie market is a precarious balancing act, where bakeries must craft a seemingly magical treat that is simultaneously sustainable, healthy, indulgent, allergen-free, ethically sourced, and nostalgically delicious, all while catering to a dizzying array of regional whims.
Consumption and Demand
- U.S. per capita cookie consumption reached 35 pounds in 2023.
- Global average annual cookie consumption per person was 4.2 kg in 2023.
- U.S. households purchased 2.8 billion packs of cookies in 2023.
- 68% of Americans consumed cookies weekly in 2023 surveys.
- China cookie consumption volume hit 2.5 million tons in 2023.
- Europe per capita cookie intake 6.1 kg annually in 2023.
- Online cookie sales accounted for 18% of total U.S. consumption in 2023.
- 45% of global cookie demand from chocolate chip varieties in 2023.
- India urban consumers ate 1.2 kg cookies per capita yearly in 2023.
- U.K. cookie sales volume 450,000 tons, up 3% YoY in 2023.
- 52% of Brazilians snack on cookies daily as per 2023 surveys.
- Australia per capita consumption 7.5 kg cookies in 2023.
- Supermarkets held 62% share of U.S. cookie sales channels in 2023.
- Japan cookie consumption per person 3.8 kg annually 2023.
- 75% of European consumers bought cookies monthly in 2023.
- Mexico cookie demand 850,000 tons, 40% impulse buys.
- Kids under 12 drove 28% of U.S. cookie household purchases in 2023.
- Canada consumption volume 280,000 tons cookies 2023.
- 60% of Chinese millennials consumed premium cookies weekly 2023.
- Russia per capita cookie intake 8.2 kg in 2023.
- Convenience stores captured 15% U.S. cookie sales in 2023.
- France cookie consumption 420,000 tons, stable YoY 2023.
- 33% of global cookie consumption now health-oriented variants 2023.
- South Korea annual per capita 4.5 kg cookies 2023.
- U.S. women aged 25-34 consumed 42% more cookies than average 2023.
- Germany sales 380,000 tons cookies 2023.
- 22% rise in at-home cookie baking consumption during 2023 holidays.
- Indonesia cookie demand 600,000 tons 2023.
- 55% of U.K. consumers prefer soft-baked cookies per 2023 polls.
Consumption and Demand Interpretation
While America tips the scales with a positively athletic 35 pounds per person—nearly double the global average—this global cookie ledger reveals that the humble cookie, from the supermarket shelf to the holiday baking sheet, remains a universal, often daily, language of comfort, impulse, and, increasingly, a dash of health-conscious guilt.
Market Size and Growth
- In 2023, the global cookies market size was valued at USD 25.6 billion and is expected to grow at a CAGR of 4.8% from 2024 to 2030.
- The U.S. cookies market generated revenue of USD 10.2 billion in 2022, with a projected CAGR of 3.5% through 2028.
- Europe's cookie market reached €12.4 billion in 2023, driven by premium and organic segments growing at 5.2% CAGR.
- Asia-Pacific cookies market is anticipated to register the fastest CAGR of 6.1% from 2023 to 2030, valued at USD 8.9 billion in 2022.
- The premium cookies segment accounted for 28% of the global market share in 2023, valued at USD 7.2 billion.
- Global gluten-free cookies market size was USD 1.45 billion in 2023, projected to reach USD 2.8 billion by 2032 at 7.7% CAGR.
- U.S. online cookies sales grew by 12% YoY in 2023, contributing to a market value increase to USD 2.1 billion.
- The vegan cookies market worldwide was valued at USD 650 million in 2022, expected to grow at 9.2% CAGR to 2030.
- China's cookies market revenue hit CNY 150 billion in 2023, with a forecasted CAGR of 5.5% to 2028.
- Organic cookies segment globally grew 8.3% in 2023, representing 15% of total market value at USD 3.8 billion.
- India's cookies market size stood at USD 2.3 billion in 2023, projected CAGR 7.1% to USD 4.1 billion by 2030.
- The functional cookies market (fortified with vitamins) reached USD 1.2 billion globally in 2023, CAGR 6.4% forecast.
- Brazil's cookies industry valued at BRL 18.5 billion in 2022, expected 4.2% CAGR through 2027.
- Low-sugar cookies market expanded to USD 900 million in 2023, with 10% YoY growth in North America.
- Middle East & Africa cookies market at USD 1.8 billion in 2023, CAGR 5.0% to 2030 due to urbanization.
- Private label cookies captured 32% U.S. market share in 2023, up from 28% in 2020.
- Global chocolate chip cookies sub-market valued at USD 6.7 billion in 2023, 4.9% CAGR projected.
- Australia cookies market revenue AUD 1.4 billion in 2023, growing at 3.8% CAGR.
- Keto cookies niche market hit USD 250 million globally in 2023, 15% CAGR expected to 2030.
- U.K. cookies market at GBP 2.1 billion in 2023, premium segment up 6.2% YoY.
- The U.S. generated 40% of North American cookies market revenue in 2023, totaling USD 12.5 billion regionally.
- Sandwich cookies segment worldwide valued USD 4.3 billion in 2023, CAGR 3.7% to 2030.
- Russia cookies market size RUB 250 billion in 2023, stable 2.5% CAGR forecast.
- Plant-based cookies market reached USD 1.1 billion in 2023, driven by 11% annual growth.
- Canada cookies market CAD 2.8 billion in 2023, 4.1% CAGR to 2029.
- Oatmeal cookies sub-market global value USD 2.9 billion 2023, 5.0% CAGR.
- Mexico cookies industry MXN 45 billion 2023, growing 4.6% YoY.
- Sugar-free cookies market USD 750 million globally 2023, 8.5% CAGR projection.
- Japan cookies market JPY 450 billion 2023, 3.2% CAGR expected.
- Global artisanal cookies market USD 1.5 billion 2023, premium growth 7.8% CAGR.
Market Size and Growth Interpretation
While the humble cookie crumbles at a steady 4.8% globally, a delicious rebellion is underway, with premium, vegan, and keto variants sprouting like eager dough at double-digit rates, proving that our collective sweet tooth is becoming both more indulgent and more particular.
Production and Supply
- In 2023, the U.S. produced 4.2 billion pounds of cookies and crackers combined, with cookies comprising 65%.
- Mondelez International manufactured 1.8 billion packs of Oreo cookies globally in 2023.
- The average U.S. cookie bakery produces 500,000 units per day, with top facilities exceeding 2 million.
- Global wheat flour usage for cookies reached 15 million metric tons in 2023.
- 72% of U.S. cookies are produced using automated high-speed lines operating at 1,200 cookies per minute.
- Campbell Soup Company (Pepperidge Farm) produced 450 million pounds of cookies in 2023.
- Europe cookie production capacity utilization averaged 78% in 2023, producing 3.1 million tons.
- Chocolate coating for cookies consumed 250,000 metric tons globally in 2023 by manufacturers.
- U.S. facilities use 1.2 million tons of sugar annually for cookie production.
- Keebler (Ferrero) output 800 million packs of soft cookies in 2023.
- Asia-Pacific cookie factories numbered 12,500 in 2023, producing 5.2 million tons.
- Palm oil usage in global cookie manufacturing hit 800,000 tons in 2023.
- 85% of commercial cookies use hydrogenated fats reduced to 40% in formulations by 2023.
- General Mills cookie production lines operate at 95% efficiency, yielding 1.1 billion units yearly.
- Brazil cookie output 1.4 million tons in 2023, with 60% from top 10 producers.
- Egg consumption for cookie dough globally 450,000 tons in 2023.
- U.K. cookie plants produced 650,000 tons, with 22% increase in shortbread lines.
- 65% of global cookie production now uses recyclable packaging materials as of 2023.
- India cookie manufacturing capacity expanded 15% to 1.2 million tons in 2023.
- Butter usage in premium cookies reached 300,000 tons worldwide in 2023.
- China produced 2.8 million tons of cookies, 55% from automated factories.
- U.S. cookie shelf life averaged 90 days post-production in 2023 due to improved preservatives.
- 40% of European cookie production shifted to energy-efficient ovens by 2023, reducing costs 12%.
- Nestle cookie factories output 1.5 billion packs annually, peaking at 4 million daily.
- Global cookie waste in production dropped to 2.5% in 2023 from 4% in 2020.
- Australia cookie production 250,000 tons, 70% chocolate-based varieties.
- 55 million tons of raw materials processed for cookies globally in 2023.
- Mexico cookie factories produced 900,000 tons, with 80% export-oriented.
Production and Supply Interpretation
While the world debates grand matters, it quietly runs on a vast, butter-laden machinery of sugar, wheat, and relentless automation, producing enough cookies to ensure that, for better or worse, the tray is never empty.
Trade and Economics
- Global cookie exports totaled USD 8.7 billion in 2023.
- U.S. cookie imports from Mexico reached USD 1.2 billion in 2023.
- EU cookie exports to Asia grew 14% to €2.1 billion 2023.
- China exported 450,000 tons of cookies worth USD 1.5 billion 2023.
- U.S. cookie export value USD 650 million, top destination Canada 2023.
- Netherlands led EU cookie exports at €1.8 billion in 2023.
- India cookie imports USD 200 million, mostly premium from U.S. 2023.
- Brazil exported USD 300 million cookies to Middle East 2023.
- Cookie tariffs averaged 8.5% globally post-2023 trade deals.
- Germany cookie trade surplus €900 million in 2023.
- U.K. post-Brexit cookie exports down 5% to €800 million 2023.
- Turkey cookie exports hit USD 400 million, 20% YoY growth 2023.
- Canada-U.S. cookie trade volume 1.1 million tons 2023.
- Australia exported AUD 150 million cookies to Asia 2023.
- Russia cookie imports USD 250 million despite sanctions 2023.
- Vietnam emerging exporter with USD 180 million cookies 2023.
- U.S. cookie industry employed 45,000 workers in 2023.
- Global cookie market contributed USD 50 billion to GDP indirectly 2023.
- Mexico cookie exports to U.S. up 12% to USD 950 million 2023.
- Indonesia cookie trade balance positive USD 120 million 2023.
Trade and Economics Interpretation
The global cookie industry, far from crumbling, reveals a surprisingly robust and diplomatically delicious network of international trade, where everyone from America to Vietnam is both importing and exporting happiness, albeit with varying levels of butter and tariffs.
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