GITNUXREPORT 2026

Conversion Rate Statistics

E-commerce conversion rates vary significantly across industries, platforms, and customer types.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

B2B website lead conversion rate averages 2.4%

Statistic 2

B2B services conversion rate 3.1%

Statistic 3

Manufacturing B2B quote request 1.8%

Statistic 4

Tech B2B demo conversion 4.5%

Statistic 5

Professional services B2B 2.9%

Statistic 6

Wholesale B2B order conversion 5.2%

Statistic 7

SaaS B2B MRR signup 1.2%

Statistic 8

Content download B2B lead 7.3%

Statistic 9

Trade show B2B follow-up conversion 27%

Statistic 10

Email nurture B2B to opportunity 15%

Statistic 11

LinkedIn B2B lead conversion 2.7%

Statistic 12

Account-based marketing B2B 3x higher conversion

Statistic 13

Case study page B2B conversion 18.2%

Statistic 14

Free consultation B2B booking 8%

Statistic 15

Webinar to sales-qualified lead B2B 20%

Statistic 16

Personalized cold email B2B response 18%

Statistic 17

Customer testimonial B2B lifts conversion 34%

Statistic 18

Pricing transparency B2B increases conversion 25%

Statistic 19

Live chat B2B conversion 6%

Statistic 20

Legal services B2B 2.1%

Statistic 21

Consulting B2B proposal conversion 12%

Statistic 22

Software B2B RFP win rate 25% from leads

Statistic 23

Healthcare B2B vendor conversion 1.9%

Statistic 24

Construction B2B bid conversion 4%

Statistic 25

Average e-commerce conversion rate across all industries in 2023 was 2.5%

Statistic 26

US desktop e-commerce conversion rate in Q4 2022 reached 3.1%

Statistic 27

Mobile e-commerce conversion rate averaged 2.8% globally in 2023

Statistic 28

Fashion e-commerce conversion rate stands at 3.2% on average

Statistic 29

Electronics e-commerce sites saw 1.9% conversion rate in 2023

Statistic 30

Amazon's overall conversion rate is approximately 13% for logged-in users

Statistic 31

UK e-commerce conversion rate averaged 3.3% in 2022

Statistic 32

Beauty products e-commerce conversion rate is 3.7%

Statistic 33

Grocery e-commerce conversion rate hit 4.1% during peaks

Statistic 34

Home goods e-commerce averages 2.4% conversion rate

Statistic 35

Average cart abandonment leads to effective conversion rate of 2.02% post-recovery

Statistic 36

B2C e-commerce conversion rate is 2.7% vs B2B at 1.8%

Statistic 37

Holiday season e-commerce conversion rate spikes to 4.5%

Statistic 38

New visitor e-commerce conversion rate is 1.8% vs returning 5.2%

Statistic 39

Paid traffic e-commerce conversion rate at 2.9%, organic 2.1%

Statistic 40

Top 10% e-commerce sites achieve 11.45% conversion rate

Statistic 41

Median e-commerce conversion rate is 2.35%

Statistic 42

Q1 2023 e-commerce conversion rate grew 0.2% YoY to 2.6%

Statistic 43

Furniture e-commerce conversion rate averages 1.7%

Statistic 44

Toys e-commerce conversion rate is 3.8%

Statistic 45

Health & beauty e-commerce at 4.2% conversion rate

Statistic 46

Sports e-commerce conversion rate 2.9%

Statistic 47

Books e-commerce averages 3.1%

Statistic 48

Apparel e-commerce conversion rate 2.6%

Statistic 49

Jewelry e-commerce at 1.5% conversion rate

Statistic 50

Automotive parts e-commerce 1.2%

Statistic 51

Pet supplies e-commerce 3.4%

Statistic 52

Wine & spirits e-commerce 2.3%

Statistic 53

Office supplies e-commerce 2.8%

Statistic 54

Global e-commerce conversion rate benchmark 2.4% in 2023

Statistic 55

Lead gen form conversion rate averages 2.35%

Statistic 56

B2B lead gen conversion from landing page 4.2%

Statistic 57

Top 25% lead gen forms convert at 11.45%

Statistic 58

Average B2C lead conversion rate 1.84%

Statistic 59

Short form lead gen conversion 13.6%, long form 5.9%

Statistic 60

Multi-step lead forms convert 5x better at 10-15%

Statistic 61

Lead magnet opt-in conversion rate 3-5%

Statistic 62

Webinar registration lead gen 20-40%

Statistic 63

Exit-intent lead capture 8-12%

Statistic 64

Chatbot lead qualification conversion 15%

Statistic 65

Phone number lead forms convert at 4.1%

Statistic 66

Free trial lead gen conversion 25% for software

Statistic 67

LinkedIn lead gen ads 6.1% CTR to conversion 2.5%

Statistic 68

Content upgrade lead conversion 18%

Statistic 69

Quiz lead gen conversion 30-50%

Statistic 70

Calendar booking lead conversion 17%

Statistic 71

Video lead capture 7.2%

Statistic 72

Social proof on forms boosts lead conversion 20%

Statistic 73

Mobile lead forms convert 1.2x better with autofill at 3.5%

Statistic 74

B2B telemarketing lead conversion 1%

Statistic 75

Email nurture lead conversion 10-15%

Statistic 76

Paid social lead gen 1.95%

Statistic 77

Industry avg lead-to-MQL 13%

Statistic 78

Financial services lead gen 5.01%

Statistic 79

Real estate lead conversion 2.5%

Statistic 80

SaaS lead gen avg 2.9%

Statistic 81

Mobile app install conversion rate averages 25% from ad clicks

Statistic 82

iOS app store conversion rate 28.4% vs Android 22.1% in 2023

Statistic 83

Gaming app install conversion 15-20%

Statistic 84

E-commerce app purchase conversion 1.8%

Statistic 85

Fintech app signup conversion 12%

Statistic 86

Social media app engagement to install 5%

Statistic 87

Push notification re-engagement conversion 4.6%

Statistic 88

In-app purchase conversion 2-5% for free apps

Statistic 89

Fitness app subscription trial conversion 18%

Statistic 90

Travel app booking conversion 3.2%

Statistic 91

Food delivery app order conversion 8.5%

Statistic 92

Dating app match to premium 7%

Statistic 93

AR/VR app download conversion 35%

Statistic 94

Personalized onboarding boosts app conversion 30%

Statistic 95

App A/B testing lifts conversion 20-50%

Statistic 96

Video ads for apps 1.5x higher install conversion

Statistic 97

US app store CVR 30.5%

Statistic 98

Retention day 1 app conversion impact 40%

Statistic 99

Cross-promotion app install 12%

Statistic 100

Influencer marketing app CVR 3.8%

Statistic 101

App review prompts increase retention conversion 22%

Statistic 102

Location-based push conversion 9%

Statistic 103

E-commerce app cart conversion 2.5%

Statistic 104

Banking app login conversion 85%

Statistic 105

Education app course signup 6.2%

Statistic 106

Music streaming trial conversion 14%

Statistic 107

Photo editor app premium 4.1%

Statistic 108

SaaS landing page conversion rate averages 4.5% for free trials

Statistic 109

B2B SaaS demo request conversion rate is 2.1%

Statistic 110

SaaS pricing page conversion rate to signup is 3.8%

Statistic 111

Freemium SaaS model conversion to paid is 5-7%

Statistic 112

Enterprise SaaS trial conversion rate averages 25%

Statistic 113

SMB SaaS conversion rate from lead to customer 12%

Statistic 114

SaaS email signup conversion rate 1.5-2.5%

Statistic 115

Top SaaS companies achieve 10-15% homepage conversion

Statistic 116

SaaS churn impacts effective conversion by 3-5% annually

Statistic 117

Webinar signup to attendee conversion in SaaS 41%

Statistic 118

SaaS mobile app conversion rate 2.3%

Statistic 119

Paid search SaaS conversion rate 3.2%

Statistic 120

Organic search SaaS leads convert at 14.6%

Statistic 121

SaaS A/B test improves conversion by 20-30% on average

Statistic 122

Customer referral conversion in SaaS 3.5%

Statistic 123

SaaS upsell conversion rate 10-20%

Statistic 124

Video demo page SaaS conversion 6.8%

Statistic 125

SaaS chatbot conversion boost 15%

Statistic 126

Exit-intent popup SaaS conversion 9.9%

Statistic 127

SaaS social proof increases conversion 12%

Statistic 128

Personalized SaaS experience lifts conversion 20%

Statistic 129

SaaS industry average trial-to-paid 18%

Statistic 130

Marketing automation SaaS conversion 4.2%

Statistic 131

CRM SaaS lead conversion 11%

Statistic 132

HR SaaS signup conversion 3.1%

Statistic 133

Project management SaaS 5.5%

Statistic 134

Analytics SaaS conversion rate 2.9%

Statistic 135

Email marketing SaaS 4.7%

1/135

Sources

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While the average online store converts a mere 2.5% of its visitors, the stark reality is that your industry's benchmark could be three times higher—or tragically lower—depending on the critical choices you make.

Key Takeaways

Average e-commerce conversion rate across all industries in 2023 was 2.5%
US desktop e-commerce conversion rate in Q4 2022 reached 3.1%
Mobile e-commerce conversion rate averaged 2.8% globally in 2023
SaaS landing page conversion rate averages 4.5% for free trials
B2B SaaS demo request conversion rate is 2.1%
SaaS pricing page conversion rate to signup is 3.8%
Lead gen form conversion rate averages 2.35%
B2B lead gen conversion from landing page 4.2%
Top 25% lead gen forms convert at 11.45%
Mobile app install conversion rate averages 25% from ad clicks
iOS app store conversion rate 28.4% vs Android 22.1% in 2023
Gaming app install conversion 15-20%
B2B website lead conversion rate averages 2.4%
B2B services conversion rate 3.1%
Manufacturing B2B quote request 1.8%

E-commerce conversion rates vary significantly across industries, platforms, and customer types.

B2B

B2B website lead conversion rate averages 2.4%
B2B services conversion rate 3.1%
Manufacturing B2B quote request 1.8%
Tech B2B demo conversion 4.5%
Professional services B2B 2.9%
Wholesale B2B order conversion 5.2%
SaaS B2B MRR signup 1.2%
Content download B2B lead 7.3%
Trade show B2B follow-up conversion 27%
Email nurture B2B to opportunity 15%
LinkedIn B2B lead conversion 2.7%
Account-based marketing B2B 3x higher conversion
Case study page B2B conversion 18.2%
Free consultation B2B booking 8%
Webinar to sales-qualified lead B2B 20%
Personalized cold email B2B response 18%
Customer testimonial B2B lifts conversion 34%
Pricing transparency B2B increases conversion 25%
Live chat B2B conversion 6%
Legal services B2B 2.1%
Consulting B2B proposal conversion 12%
Software B2B RFP win rate 25% from leads
Healthcare B2B vendor conversion 1.9%
Construction B2B bid conversion 4%

B2B Interpretation

While these numbers reveal that trade shows and personalized nurturing deliver standout results, they ultimately show that in B2B, trust—forged through consultations, case studies, and direct conversations—is the most valuable currency you can earn.

E-commerce

Average e-commerce conversion rate across all industries in 2023 was 2.5%
US desktop e-commerce conversion rate in Q4 2022 reached 3.1%
Mobile e-commerce conversion rate averaged 2.8% globally in 2023
Fashion e-commerce conversion rate stands at 3.2% on average
Electronics e-commerce sites saw 1.9% conversion rate in 2023
Amazon's overall conversion rate is approximately 13% for logged-in users
UK e-commerce conversion rate averaged 3.3% in 2022
Beauty products e-commerce conversion rate is 3.7%
Grocery e-commerce conversion rate hit 4.1% during peaks
Home goods e-commerce averages 2.4% conversion rate
Average cart abandonment leads to effective conversion rate of 2.02% post-recovery
B2C e-commerce conversion rate is 2.7% vs B2B at 1.8%
Holiday season e-commerce conversion rate spikes to 4.5%
New visitor e-commerce conversion rate is 1.8% vs returning 5.2%
Paid traffic e-commerce conversion rate at 2.9%, organic 2.1%
Top 10% e-commerce sites achieve 11.45% conversion rate
Median e-commerce conversion rate is 2.35%
Q1 2023 e-commerce conversion rate grew 0.2% YoY to 2.6%
Furniture e-commerce conversion rate averages 1.7%
Toys e-commerce conversion rate is 3.8%
Health & beauty e-commerce at 4.2% conversion rate
Sports e-commerce conversion rate 2.9%
Books e-commerce averages 3.1%
Apparel e-commerce conversion rate 2.6%
Jewelry e-commerce at 1.5% conversion rate
Automotive parts e-commerce 1.2%
Pet supplies e-commerce 3.4%
Wine & spirits e-commerce 2.3%
Office supplies e-commerce 2.8%
Global e-commerce conversion rate benchmark 2.4% in 2023

E-commerce Interpretation

While most industries struggle to get 3% of their visitors to buy anything, Amazon's logged-in users convert at a staggering 13%, proving that convenience and loyalty can make even the most frugal online shopper click "Add to Cart" with reckless abandon.

Lead Generation

Lead gen form conversion rate averages 2.35%
B2B lead gen conversion from landing page 4.2%
Top 25% lead gen forms convert at 11.45%
Average B2C lead conversion rate 1.84%
Short form lead gen conversion 13.6%, long form 5.9%
Multi-step lead forms convert 5x better at 10-15%
Lead magnet opt-in conversion rate 3-5%
Webinar registration lead gen 20-40%
Exit-intent lead capture 8-12%
Chatbot lead qualification conversion 15%
Phone number lead forms convert at 4.1%
Free trial lead gen conversion 25% for software
LinkedIn lead gen ads 6.1% CTR to conversion 2.5%
Content upgrade lead conversion 18%
Quiz lead gen conversion 30-50%
Calendar booking lead conversion 17%
Video lead capture 7.2%
Social proof on forms boosts lead conversion 20%
Mobile lead forms convert 1.2x better with autofill at 3.5%
B2B telemarketing lead conversion 1%
Email nurture lead conversion 10-15%
Paid social lead gen 1.95%
Industry avg lead-to-MQL 13%
Financial services lead gen 5.01%
Real estate lead conversion 2.5%
SaaS lead gen avg 2.9%

Lead Generation Interpretation

Even if a webinar can hypnotize half your audience into signing up, you're still likely being out-performed by a simple quiz or the quiet dignity of a pre-filled mobile form, revealing that the true art of conversion lies not in a single magic tactic but in strategically removing friction for the right person at their most motivated moment.

Mobile App

Mobile app install conversion rate averages 25% from ad clicks
iOS app store conversion rate 28.4% vs Android 22.1% in 2023
Gaming app install conversion 15-20%
E-commerce app purchase conversion 1.8%
Fintech app signup conversion 12%
Social media app engagement to install 5%
Push notification re-engagement conversion 4.6%
In-app purchase conversion 2-5% for free apps
Fitness app subscription trial conversion 18%
Travel app booking conversion 3.2%
Food delivery app order conversion 8.5%
Dating app match to premium 7%
AR/VR app download conversion 35%
Personalized onboarding boosts app conversion 30%
App A/B testing lifts conversion 20-50%
Video ads for apps 1.5x higher install conversion
US app store CVR 30.5%
Retention day 1 app conversion impact 40%
Cross-promotion app install 12%
Influencer marketing app CVR 3.8%
App review prompts increase retention conversion 22%
Location-based push conversion 9%
E-commerce app cart conversion 2.5%
Banking app login conversion 85%
Education app course signup 6.2%
Music streaming trial conversion 14%
Photo editor app premium 4.1%

Mobile App Interpretation

While iOS users tap "install" with almost pious reverence, the real magic happens not when an app is downloaded, but when it's actually opened and used, revealing that our digital devotion is fickle and must be continuously earned.

SaaS

SaaS landing page conversion rate averages 4.5% for free trials
B2B SaaS demo request conversion rate is 2.1%
SaaS pricing page conversion rate to signup is 3.8%
Freemium SaaS model conversion to paid is 5-7%
Enterprise SaaS trial conversion rate averages 25%
SMB SaaS conversion rate from lead to customer 12%
SaaS email signup conversion rate 1.5-2.5%
Top SaaS companies achieve 10-15% homepage conversion
SaaS churn impacts effective conversion by 3-5% annually
Webinar signup to attendee conversion in SaaS 41%
SaaS mobile app conversion rate 2.3%
Paid search SaaS conversion rate 3.2%
Organic search SaaS leads convert at 14.6%
SaaS A/B test improves conversion by 20-30% on average
Customer referral conversion in SaaS 3.5%
SaaS upsell conversion rate 10-20%
Video demo page SaaS conversion 6.8%
SaaS chatbot conversion boost 15%
Exit-intent popup SaaS conversion 9.9%
SaaS social proof increases conversion 12%
Personalized SaaS experience lifts conversion 20%
SaaS industry average trial-to-paid 18%
Marketing automation SaaS conversion 4.2%
CRM SaaS lead conversion 11%
HR SaaS signup conversion 3.1%
Project management SaaS 5.5%
Analytics SaaS conversion rate 2.9%
Email marketing SaaS 4.7%

SaaS Interpretation

When you consider that the average SaaS conversion rate hovers around a humble single digit, it’s clear that this business is less a gold rush and more a meticulous marathon where every percentage point is a hard-won victory.

Sources & References

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