GITNUXREPORT 2026

Content Statistics

Content creators invest significant time with strong results in SEO, videos, and AI-assisted workflows.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

In 2023, global users consumed 15.5 trillion web pages monthly, averaging 142 pages per user

Statistic 2

54% of internet users read online news daily, spending 30 minutes per session

Statistic 3

Video content accounts for 82% of internet traffic, with 3.5 billion daily YouTube views

Statistic 4

Social media users scroll 7 hours daily, engaging with 300 posts on average

Statistic 5

70% of consumers prefer video for product discovery, watching 16 hours weekly

Statistic 6

Email open rates average 21.5%, with 4.2 billion users checking inboxes daily

Statistic 7

Podcasts reach 42% of Americans monthly, with 34% listening weekly for 1 hour

Statistic 8

47% of users abandon blogs after 15 seconds if unengaging

Statistic 9

TikTok users watch 52 minutes daily, with 1.5 billion monthly active users

Statistic 10

64% of audiences watch videos to the end if under 90 seconds

Statistic 11

News apps see 25 minutes daily usage, with push notifications driving 60% opens

Statistic 12

82% of web traffic is mobile, with users reading 20% fewer words on phones

Statistic 13

Gaming streams attract 100 million daily hours watched on Twitch

Statistic 14

58% of users share articles weekly, preferring 500-1,000 word lengths

Statistic 15

Streaming services like Netflix average 3.2 hours daily per subscriber

Statistic 16

71% of B2B buyers consume 3-5 pieces before contacting sales

Statistic 17

Reddit users view 52 billion pages monthly, upvoting 10 posts daily

Statistic 18

39% of people read blogs daily, favoring listicles 2x more

Statistic 19

Audio content consumption grew 20% YoY, with 120 million US monthly listeners

Statistic 20

67% of users prefer short-form video, binging 5+ daily

Statistic 21

E-learning content sees 1.08 billion learners, averaging 4 hours weekly

Statistic 22

55% skip ads after 5 seconds, with 30% ad-blocker usage

Statistic 23

Forum consumption averages 45 minutes daily on sites like Quora

Statistic 24

76% of podcast listeners multitask, consuming during commutes

Statistic 25

Infographics shared 3x more than text, viewed 30 seconds average

Statistic 26

62% of users return to sites with fresh content weekly

Statistic 27

Live streams peak at 1 million concurrent viewers for top events

Statistic 28

49% prefer newsletters for curated content, opening 40% weekly

Statistic 29

VR content users spend 25 minutes per session, growing 30% YoY

Statistic 30

Social media feeds refresh every 2 seconds per user

Statistic 31

In 2023, content creators spent an average of 6.5 hours per week on ideation and planning for new content pieces according to a survey of 1,200 professionals

Statistic 32

91% of B2B marketers use content marketing to generate leads, with an average of 16 blog posts published monthly per company

Statistic 33

Global content creation volume reached 2.5 quintillion bytes per day in 2022, driven by user-generated posts

Statistic 34

72% of content creators report using AI tools for drafting, with 45% automating up to 30% of their workflow

Statistic 35

Freelance content writers charge an average of $0.12 per word, producing 2,000 words daily on average

Statistic 36

65% of marketers plan to increase video content production by 50% in 2024

Statistic 37

Email newsletters see 4x higher click rates when personalized, with creators sending 52 issues annually

Statistic 38

82% of content teams collaborate with designers for visuals, spending 20 hours per long-form asset

Statistic 39

Podcast creators average 12 episodes per season, with 55% scripting fully

Statistic 40

Infographic creation takes 18 hours on average, used by 60% of marketers quarterly

Statistic 41

78% of bloggers post 3-5 times weekly, with top performers hitting 16x monthly

Statistic 42

UGC campaigns generate 6.9x higher engagement, with brands commissioning 40% of content

Statistic 43

SEO content writers optimize for 1,500-2,500 word articles, targeting 5-10 keywords each

Statistic 44

54% of creators use Canva for graphics, producing 10 assets weekly

Statistic 45

Whitepaper production averages 25 pages, taking 4 weeks, used by 70% of B2B firms yearly

Statistic 46

Social media managers create 15 posts daily across platforms

Statistic 47

68% of marketers repurpose content, turning one blog into 5 formats on average

Statistic 48

Ebooks average 4,000 words, with 62% including interactive elements like quizzes

Statistic 49

Webinar content prep takes 25 hours, attracting 200 registrants on average

Statistic 50

47% of creators use templates for consistency, speeding production by 40%

Statistic 51

Case study creation involves 10 interviews, averaging 2,200 words

Statistic 52

73% of teams use content calendars, planning 3 months ahead

Statistic 53

Meme creators produce 50+ weekly for viral potential

Statistic 54

Tutorial video scripts average 1,200 words for 10-minute videos

Statistic 55

59% of creators A/B test headlines, improving CTR by 20%

Statistic 56

Press release drafting takes 4 hours, distributed to 300 outlets on average

Statistic 57

Interactive content like quizzes boosts engagement 3x, created monthly by 40%

Statistic 58

66% use Grammarly for editing, reducing errors by 50%

Statistic 59

Long-form guides average 5,000 words, ranking higher in 80% of cases

Statistic 60

Brand storytelling videos take 40 hours to produce, used by 75% of Fortune 500

Statistic 61

Content marketing generates 3x more leads at 62% less cost, with 91% of marketers prioritizing it

Statistic 62

70% of consumers prefer learning about products via content over ads

Statistic 63

Email marketing yields $36 ROI per $1 spent, with 4 billion global users

Statistic 64

SEO leads have 14.6% close rate vs. 1.7% for outbound

Statistic 65

47% of buyers view 3-5 content pieces before purchase

Statistic 66

Personalized content boosts sales 20%, used by 80% of top performers

Statistic 67

Video in emails increases CTR 300%, with 86% preferring it

Statistic 68

61% of consumers trust influencers more than brands for recommendations

Statistic 69

Blog traffic converts 6x higher than non-bloggers

Statistic 70

93% of B2B marketers use LinkedIn for content distribution

Statistic 71

UGC increases conversion 29%, trusted 50% more than brand content

Statistic 72

72% of marketers say content creates trust, with video 66% preference

Statistic 73

Guest blogging generates 44% more leads

Statistic 74

60% of customers research via social before buying

Statistic 75

Interactive content converts 70% higher

Statistic 76

55% of marketers repurpose content for 4+ channels

Statistic 77

PPC click-through 1.68% average, vs. organic 5.59% long-term

Statistic 78

80% of consumers ignore sponsored content if not relevant

Statistic 79

Newsletters drive 6x higher ROI than social

Statistic 80

75% of Fortune 1000 use chatbots for content delivery

Statistic 81

Voice search content optimized for 20% of queries

Statistic 82

68% of marketers use data analytics for content performance

Statistic 83

Evergreen content generates 5x more traffic over time

Statistic 84

Facebook has 3 billion monthly users, with 2.9 billion feed engagements daily

Statistic 85

Instagram Reels garner 22% more engagement than regular videos, with 200 billion daily views

Statistic 86

Twitter (X) sees 500 million tweets daily, with 80% from mobile devices

Statistic 87

LinkedIn posts with images get 2x engagement, averaging 1,400 words for top performers

Statistic 88

TikTok videos under 15 seconds achieve 67% completion rates

Statistic 89

YouTube Shorts generate 70 billion daily views, 50 billion from recommendations

Statistic 90

Pinterest pins have 4.2 billion monthly users, with infographics pinning 3x more

Statistic 91

Snapchat Stories viewed 4.5 billion times daily by 414 million users

Statistic 92

Facebook Groups host 1.8 billion monthly users, sharing 10 million posts daily

Statistic 93

Instagram carousels boost engagement 1.4x, used in 20% of posts

Statistic 94

Twitter threads average 5 tweets, increasing retweets by 30%

Statistic 95

LinkedIn video views grew 75% YoY, with 5x more comments

Statistic 96

TikTok duets reach 2x audience size, comprising 15% of content

Statistic 97

Reddit has 430 million monthly users, with 52% upvote rate on top posts

Statistic 98

WhatsApp status updates seen by 2 billion users daily

Statistic 99

YouTube comments average 10 per video for mid-tier creators

Statistic 100

Facebook Live videos get 6x more interactions, peaking at 10 million daily

Statistic 101

Instagram polls used in 12% of Stories, boosting replies 20%

Statistic 102

Twitter polls garner 25% participation rate

Statistic 103

LinkedIn articles average 1,200 words, shared 3x more with images

Statistic 104

TikTok challenges trend 100x daily, with 1 billion hashtag uses

Statistic 105

Pinterest saves average 5 per user daily, with video pins 2.6x engagement

Statistic 106

Snapchat filters applied to 80% of Snaps

Statistic 107

Facebook Reels reach 2 billion daily plays

Statistic 108

Instagram IGTV views dropped 40% post-Reels, averaging 5 minutes

Statistic 109

Twitter Spaces hosted 100,000 daily in 2023

Statistic 110

LinkedIn newsletters have 20% open rate, growing 42% YoY

Statistic 111

YouTube Live peaks at 40 million concurrent viewers for events

Statistic 112

Netflix released 700 original series in 2022, with 1.7 billion hours viewed first week for top shows

Statistic 113

YouTube has 2.7 billion monthly users, uploading 500 hours of video per minute

Statistic 114

Disney+ subscribers reached 150 million, averaging 2 hours daily viewing

Statistic 115

Twitch streams 31 million hours daily, with 140 million monthly users

Statistic 116

Hulu's ad-supported tier sees 60% retention, with 4K streams up 50%

Statistic 117

Prime Video has 200 million subscribers, binge-watching 16% of content

Statistic 118

HBO Max (Max) originals average 10 million views first day

Statistic 119

Vimeo hosts 260 million videos, with 175 million monthly users

Statistic 120

TikTok videos average 34 seconds, with 1 billion users streaming 95 minutes daily

Statistic 121

YouTube Premium subscribers at 100 million, ad-free viewing up 20%

Statistic 122

Netflix's top 10 lists 70% of viewing hours

Statistic 123

Apple TV+ has 25 million subscribers, originals costing $15M per episode average

Statistic 124

Peacock streams 80,000 hours of Olympics content, peaking 5M viewers

Statistic 125

Paramount+ grew to 60 million subs, live sports driving 40% retention

Statistic 126

Dailymotion has 300 million monthly videos views

Statistic 127

Roku channels stream 1.5 billion hours monthly

Statistic 128

82% of streaming is on-demand, with 8.12 average apps per household

Statistic 129

Fast channels like Pluto TV reach 80 million users, 400+ channels

Statistic 130

VR video streams grew 40% to 25 million users

Statistic 131

Live sports streaming averages 2.5x viewership vs. traditional TV

Statistic 132

Netflix downloads 4.5 million hours daily for offline

Statistic 133

YouTube Gaming streams 100 million hours weekly

Statistic 134

Disney+ bundles with Hulu/ESPN reach 50% of US homes

Statistic 135

65% of Gen Z stream 4+ hours daily, preferring mobile 70%

Statistic 136

Ad-supported streaming revenue hit $20 billion in 2023

Statistic 137

4K HDR streams 15% of total, growing 25% YoY

1/137

Sources

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Ever wonder how much work actually goes into the content you scroll past every day? This deep dive into content creation statistics reveals everything from the 6.5 hours creators spend weekly on ideation to the $0.12 per word freelance rate, proving that behind every viral post is a mountain of strategic effort.

Key Takeaways

In 2023, content creators spent an average of 6.5 hours per week on ideation and planning for new content pieces according to a survey of 1,200 professionals
91% of B2B marketers use content marketing to generate leads, with an average of 16 blog posts published monthly per company
Global content creation volume reached 2.5 quintillion bytes per day in 2022, driven by user-generated posts
In 2023, global users consumed 15.5 trillion web pages monthly, averaging 142 pages per user
54% of internet users read online news daily, spending 30 minutes per session
Video content accounts for 82% of internet traffic, with 3.5 billion daily YouTube views
Facebook has 3 billion monthly users, with 2.9 billion feed engagements daily
Instagram Reels garner 22% more engagement than regular videos, with 200 billion daily views
Twitter (X) sees 500 million tweets daily, with 80% from mobile devices
Netflix released 700 original series in 2022, with 1.7 billion hours viewed first week for top shows
YouTube has 2.7 billion monthly users, uploading 500 hours of video per minute
Disney+ subscribers reached 150 million, averaging 2 hours daily viewing
Content marketing generates 3x more leads at 62% less cost, with 91% of marketers prioritizing it
70% of consumers prefer learning about products via content over ads
Email marketing yields $36 ROI per $1 spent, with 4 billion global users

Content creators invest significant time with strong results in SEO, videos, and AI-assisted workflows.

Content Consumption

In 2023, global users consumed 15.5 trillion web pages monthly, averaging 142 pages per user
54% of internet users read online news daily, spending 30 minutes per session
Video content accounts for 82% of internet traffic, with 3.5 billion daily YouTube views
Social media users scroll 7 hours daily, engaging with 300 posts on average
70% of consumers prefer video for product discovery, watching 16 hours weekly
Email open rates average 21.5%, with 4.2 billion users checking inboxes daily
Podcasts reach 42% of Americans monthly, with 34% listening weekly for 1 hour
47% of users abandon blogs after 15 seconds if unengaging
TikTok users watch 52 minutes daily, with 1.5 billion monthly active users
64% of audiences watch videos to the end if under 90 seconds
News apps see 25 minutes daily usage, with push notifications driving 60% opens
82% of web traffic is mobile, with users reading 20% fewer words on phones
Gaming streams attract 100 million daily hours watched on Twitch
58% of users share articles weekly, preferring 500-1,000 word lengths
Streaming services like Netflix average 3.2 hours daily per subscriber
71% of B2B buyers consume 3-5 pieces before contacting sales
Reddit users view 52 billion pages monthly, upvoting 10 posts daily
39% of people read blogs daily, favoring listicles 2x more
Audio content consumption grew 20% YoY, with 120 million US monthly listeners
67% of users prefer short-form video, binging 5+ daily
E-learning content sees 1.08 billion learners, averaging 4 hours weekly
55% skip ads after 5 seconds, with 30% ad-blocker usage
Forum consumption averages 45 minutes daily on sites like Quora
76% of podcast listeners multitask, consuming during commutes
Infographics shared 3x more than text, viewed 30 seconds average
62% of users return to sites with fresh content weekly
Live streams peak at 1 million concurrent viewers for top events
49% prefer newsletters for curated content, opening 40% weekly
VR content users spend 25 minutes per session, growing 30% YoY
Social media feeds refresh every 2 seconds per user

Content Consumption Interpretation

We are a species now almost entirely defined by our relentless, fractured digital grazing, scrolling through a buffet of bite-sized content where video reigns supreme, attention spans flicker like dying stars, and the only real commitment left is the obsessive need to consume more, faster, and then move on.

Content Creation

In 2023, content creators spent an average of 6.5 hours per week on ideation and planning for new content pieces according to a survey of 1,200 professionals
91% of B2B marketers use content marketing to generate leads, with an average of 16 blog posts published monthly per company
Global content creation volume reached 2.5 quintillion bytes per day in 2022, driven by user-generated posts
72% of content creators report using AI tools for drafting, with 45% automating up to 30% of their workflow
Freelance content writers charge an average of $0.12 per word, producing 2,000 words daily on average
65% of marketers plan to increase video content production by 50% in 2024
Email newsletters see 4x higher click rates when personalized, with creators sending 52 issues annually
82% of content teams collaborate with designers for visuals, spending 20 hours per long-form asset
Podcast creators average 12 episodes per season, with 55% scripting fully
Infographic creation takes 18 hours on average, used by 60% of marketers quarterly
78% of bloggers post 3-5 times weekly, with top performers hitting 16x monthly
UGC campaigns generate 6.9x higher engagement, with brands commissioning 40% of content
SEO content writers optimize for 1,500-2,500 word articles, targeting 5-10 keywords each
54% of creators use Canva for graphics, producing 10 assets weekly
Whitepaper production averages 25 pages, taking 4 weeks, used by 70% of B2B firms yearly
Social media managers create 15 posts daily across platforms
68% of marketers repurpose content, turning one blog into 5 formats on average
Ebooks average 4,000 words, with 62% including interactive elements like quizzes
Webinar content prep takes 25 hours, attracting 200 registrants on average
47% of creators use templates for consistency, speeding production by 40%
Case study creation involves 10 interviews, averaging 2,200 words
73% of teams use content calendars, planning 3 months ahead
Meme creators produce 50+ weekly for viral potential
Tutorial video scripts average 1,200 words for 10-minute videos
59% of creators A/B test headlines, improving CTR by 20%
Press release drafting takes 4 hours, distributed to 300 outlets on average
Interactive content like quizzes boosts engagement 3x, created monthly by 40%
66% use Grammarly for editing, reducing errors by 50%
Long-form guides average 5,000 words, ranking higher in 80% of cases
Brand storytelling videos take 40 hours to produce, used by 75% of Fortune 500

Content Creation Interpretation

While content creation has become a frenetic industrial complex measured in quintillions, hours, and a penny per word, the truly successful still hinge on the human alchemy of planning, personalization, and storytelling to turn that relentless output into genuine connection.

Digital Content Marketing

Content marketing generates 3x more leads at 62% less cost, with 91% of marketers prioritizing it
70% of consumers prefer learning about products via content over ads
Email marketing yields $36 ROI per $1 spent, with 4 billion global users
SEO leads have 14.6% close rate vs. 1.7% for outbound
47% of buyers view 3-5 content pieces before purchase
Personalized content boosts sales 20%, used by 80% of top performers
Video in emails increases CTR 300%, with 86% preferring it
61% of consumers trust influencers more than brands for recommendations
Blog traffic converts 6x higher than non-bloggers
93% of B2B marketers use LinkedIn for content distribution
UGC increases conversion 29%, trusted 50% more than brand content
72% of marketers say content creates trust, with video 66% preference
Guest blogging generates 44% more leads
60% of customers research via social before buying
Interactive content converts 70% higher
55% of marketers repurpose content for 4+ channels
PPC click-through 1.68% average, vs. organic 5.59% long-term
80% of consumers ignore sponsored content if not relevant
Newsletters drive 6x higher ROI than social
75% of Fortune 1000 use chatbots for content delivery
Voice search content optimized for 20% of queries
68% of marketers use data analytics for content performance
Evergreen content generates 5x more traffic over time

Digital Content Marketing Interpretation

The data declares that if you stop shouting ads and start whispering useful stories through blogs, emails, and videos, customers will not only listen but hand you their wallets while trusting you more than their own friends.

Social Media Content

Facebook has 3 billion monthly users, with 2.9 billion feed engagements daily
Instagram Reels garner 22% more engagement than regular videos, with 200 billion daily views
Twitter (X) sees 500 million tweets daily, with 80% from mobile devices
LinkedIn posts with images get 2x engagement, averaging 1,400 words for top performers
TikTok videos under 15 seconds achieve 67% completion rates
YouTube Shorts generate 70 billion daily views, 50 billion from recommendations
Pinterest pins have 4.2 billion monthly users, with infographics pinning 3x more
Snapchat Stories viewed 4.5 billion times daily by 414 million users
Facebook Groups host 1.8 billion monthly users, sharing 10 million posts daily
Instagram carousels boost engagement 1.4x, used in 20% of posts
Twitter threads average 5 tweets, increasing retweets by 30%
LinkedIn video views grew 75% YoY, with 5x more comments
TikTok duets reach 2x audience size, comprising 15% of content
Reddit has 430 million monthly users, with 52% upvote rate on top posts
WhatsApp status updates seen by 2 billion users daily
YouTube comments average 10 per video for mid-tier creators
Facebook Live videos get 6x more interactions, peaking at 10 million daily
Instagram polls used in 12% of Stories, boosting replies 20%
Twitter polls garner 25% participation rate
LinkedIn articles average 1,200 words, shared 3x more with images
TikTok challenges trend 100x daily, with 1 billion hashtag uses
Pinterest saves average 5 per user daily, with video pins 2.6x engagement
Snapchat filters applied to 80% of Snaps
Facebook Reels reach 2 billion daily plays
Instagram IGTV views dropped 40% post-Reels, averaging 5 minutes
Twitter Spaces hosted 100,000 daily in 2023
LinkedIn newsletters have 20% open rate, growing 42% YoY
YouTube Live peaks at 40 million concurrent viewers for events

Social Media Content Interpretation

While every platform is vying for our fleeting attention, the real story is that the digital world has become a grand, chaotic theatre where a 15-second TikTok holds more power than a thousand words, yet a well-crafted LinkedIn article can still start a boardroom conversation.

Video Streaming Content

Netflix released 700 original series in 2022, with 1.7 billion hours viewed first week for top shows
YouTube has 2.7 billion monthly users, uploading 500 hours of video per minute
Disney+ subscribers reached 150 million, averaging 2 hours daily viewing
Twitch streams 31 million hours daily, with 140 million monthly users
Hulu's ad-supported tier sees 60% retention, with 4K streams up 50%
Prime Video has 200 million subscribers, binge-watching 16% of content
HBO Max (Max) originals average 10 million views first day
Vimeo hosts 260 million videos, with 175 million monthly users
TikTok videos average 34 seconds, with 1 billion users streaming 95 minutes daily
YouTube Premium subscribers at 100 million, ad-free viewing up 20%
Netflix's top 10 lists 70% of viewing hours
Apple TV+ has 25 million subscribers, originals costing $15M per episode average
Peacock streams 80,000 hours of Olympics content, peaking 5M viewers
Paramount+ grew to 60 million subs, live sports driving 40% retention
Dailymotion has 300 million monthly videos views
Roku channels stream 1.5 billion hours monthly
82% of streaming is on-demand, with 8.12 average apps per household
Fast channels like Pluto TV reach 80 million users, 400+ channels
VR video streams grew 40% to 25 million users
Live sports streaming averages 2.5x viewership vs. traditional TV
Netflix downloads 4.5 million hours daily for offline
YouTube Gaming streams 100 million hours weekly
Disney+ bundles with Hulu/ESPN reach 50% of US homes
65% of Gen Z stream 4+ hours daily, preferring mobile 70%
Ad-supported streaming revenue hit $20 billion in 2023
4K HDR streams 15% of total, growing 25% YoY

Video Streaming Content Interpretation

In a world where we collectively spend millions of years each week watching screen rectangles, the data proves the human race is diligently training for a future where our only meaningful interaction will be with a buffering icon.

Sources & References

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