GITNUXREPORT 2026

Content Marketing Industry Statistics

Content marketing is a rapidly growing industry that generates more leads and better returns than traditional advertising.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

91% of B2B marketers use content marketing as core strategy, with 80% seeing increased effectiveness in 2024

Statistic 2

B2B content marketers publish 13x more content than non-marketers but see 4.2x more leads

Statistic 3

62% of B2B buyers are decision-makers influenced by content before sales rep contact in 2023

Statistic 4

Top-performing B2B content marketers align with sales for 208% more leads

Statistic 5

B2B marketers using gated content see 3x more leads, but 70% prefer ungated in 2024

Statistic 6

47% of B2B marketers create more visual content, boosting engagement by 94%

Statistic 7

B2B video content views grew 49% YoY, with 87% claiming it increased understanding

Statistic 8

71% of B2B buyers start with search, 75% ignore non-informative content

Statistic 9

B2B podcasts reach 44% of marketers, generating 2x leads vs blogs

Statistic 10

68% of B2B marketers use LinkedIn for content, driving 80% of B2B leads

Statistic 11

B2B case studies deliver 73% YoY ROI, highest performing asset

Statistic 12

59% of B2B marketers prioritize SEO, with 60% traffic from organic search

Statistic 13

B2B email open rates average 21.5% for content newsletters in 2023

Statistic 14

83% of B2B marketers use blogs, but only 13 publish weekly for best results

Statistic 15

B2B webinars generate 2.3x more leads than ebooks at $50k average value

Statistic 16

64% of B2B decision-makers influenced by personalized content

Statistic 17

B2B infographics shared 3x more than other content

Statistic 18

55% of B2B marketers use AI for content, saving 30% time

Statistic 19

B2B buyer journey averages 12 touchpoints of content

Statistic 20

76% of B2B content fails to meet buyer expectations

Statistic 21

B2B social video gets 1200% more shares

Statistic 22

42% of B2B marketers focus on long-form content >3000 words

Statistic 23

B2B SEO content ranks 10x higher with internal links

Statistic 24

67% of B2B marketers repurpose content, increasing reach 6x

Statistic 25

B2B gated ebooks convert 20% better with strong CTAs

Statistic 26

51% of B2B executives read industry news daily via content

Statistic 27

B2B content personalization lifts conversions 42%

Statistic 28

73% of top B2B performers have content strategy documented

Statistic 29

B2B mobile content consumption up 65%

Statistic 30

82% of B2B marketers use video testimonials, boosting trust 88%

Statistic 31

B2C brands using content marketing see 6x higher conversion rates

Statistic 32

86% of B2C marketers prioritize consumer experience via content in 2024

Statistic 33

B2C video content drives 49% faster revenue growth

Statistic 34

72% of B2C buyers share positive content experiences

Statistic 35

UGC in B2C increases conversion 29%, with 79% preferring it

Statistic 36

B2C email content personalization boosts opens 26%, clicks 14%

Statistic 37

92% of B2C marketers value content as future of marketing

Statistic 38

Instagram content drives 70% of B2C ecomm traffic

Statistic 39

B2C short-form video sees 2.5x engagement vs long-form

Statistic 40

68% of B2C consumers influenced by YouTube content before purchase

Statistic 41

B2C influencer content ROI 11x higher than traditional ads

Statistic 42

TikTok B2C content conversion 1.5x higher than competitors

Statistic 43

81% of B2C shoppers research via mobile content

Statistic 44

B2C storytelling content increases loyalty 20%

Statistic 45

Pinterest B2C content drives 3x more conversions for retail

Statistic 46

B2C live video shopping generated $500 billion globally in 2023

Statistic 47

65% of B2C millennials trust brand content over ads

Statistic 48

Facebook B2C content engagement down 10% but ROI up 15% with reels

Statistic 49

B2C AR try-on content boosts conversions 94%

Statistic 50

Email newsletters in B2C have 40% open rates for personalized

Statistic 51

77% of B2C buyers repeat purchase from content-driven brands

Statistic 52

B2C blog content retains 55% more customers

Statistic 53

Snapchat B2C AR filters used by 200M daily, driving sales 11%

Statistic 54

B2C gamified content increases time on site 47%

Statistic 55

Twitter B2C threads boost engagement 3x

Statistic 56

B2C loyalty programs with content see 68% retention

Statistic 57

UGC videos in B2C get 28% higher engagement

Statistic 58

B2C SEO local content ranks 2.5x higher

Statistic 59

Content marketing delivers 3x leads at 62% less cost than traditional

Statistic 60

Companies with blogs see 97% more links, 55% more visitors

Statistic 61

Video marketers get 66% more qualified leads per year

Statistic 62

Content marketing costs 62% less than outbound, generates 3x leads

Statistic 63

Email content generates $42 ROI per $1 spent

Statistic 64

SEO leads have 14.6% close rate vs 1.7% for outbound

Statistic 65

Personalized content lifts sales 20%, transactions 10%

Statistic 66

Interactive content converts 70% higher than static

Statistic 67

Top content performers publish 16x more blogs

Statistic 68

Gated content fills pipeline 3x more effectively

Statistic 69

Social content extends reach 6x with repurposing

Statistic 70

47% of buyers view 3-5 content pieces before sales rep

Statistic 71

Content-aligned companies 13x more likely top performers

Statistic 72

Video in email boosts clicks 300%

Statistic 73

Long-form content (>1200 words) gets 3x more traffic

Statistic 74

Infographics get 12x more inbound links

Statistic 75

61% marketers cite traffic/lead growth as top metric

Statistic 76

Content marketing generates 54% more leads into sales pipeline

Statistic 77

Brands exceeding leads by 20% spend 2.4x more on content

Statistic 78

93% customer service teams use content to assist, reducing tickets 30%

Statistic 79

UGC boosts conversion 4x

Statistic 80

Mobile-optimized content sees 67% longer avg session

Statistic 81

Email subject lines with numbers boost opens 20%

Statistic 82

Top 1% bloggers publish 25x/week, 4x shares/post

Statistic 83

Visual content shared 40x more on social

Statistic 84

Podcasts increase brand awareness 89%

Statistic 85

70% traffic from blog after 2 years

Statistic 86

A/B testing content lifts conversions 49%

Statistic 87

Voice-optimized content ranks 4x higher in assistants

Statistic 88

88% professionals trust branded content as much as personal recs

Statistic 89

Content velocity (posts/month) correlates 0.77 with traffic

Statistic 90

AI content edited by humans performs 2x better

Statistic 91

Short-form video avg view time 8s, but ROI 2.5x long-form

Statistic 92

The global content marketing industry was valued at $72.47 billion in 2022 and is expected to grow to $107.03 billion by 2025 at a CAGR of 13.0%

Statistic 93

Content marketing generated 3x as many leads as traditional marketing in 2023 for 60% of marketers

Statistic 94

B2B content marketing spend reached $15.6 billion in the US in 2023, up 12% YoY

Statistic 95

91% of B2B businesses are using content marketing in 2024, driving a market expansion to $412 billion globally by 2021 projections updated

Statistic 96

Content marketing ROI is 13x higher than paid ads, contributing to industry growth valued at $400+ billion in 2023

Statistic 97

Video content marketing market size hit $25 billion in 2023, projected to $100 billion by 2030 at 21% CAGR

Statistic 98

Influencer content marketing segment grew to $16.4 billion in 2022, expected $24 billion by 2025

Statistic 99

Email content marketing portion of industry valued at $10 billion in 2023 for SaaS alone

Statistic 100

Podcast content marketing ad spend reached $2 billion in 2023, up 20% YoY

Statistic 101

SEO content market projected to grow from $65 billion in 2023 to $129 billion by 2028 at 14.5% CAGR

Statistic 102

70% of marketers increased content marketing budgets in 2023, fueling 15% industry growth

Statistic 103

Global content creation tools market size was $12.5 billion in 2022, to reach $25 billion by 2030

Statistic 104

B2C content marketing spend averaged $1.2 million per company in 2023, total market $200 billion

Statistic 105

Animated explainer videos segment grew 25% to $1.5 billion in 2023

Statistic 106

User-generated content market valued at $8 billion in 2023, projected $20 billion by 2028

Statistic 107

Content syndication market size $12 billion in 2023, growing at 11% CAGR

Statistic 108

Interactive content market reached $2.5 billion in 2023, up 30% YoY

Statistic 109

Native advertising content spend $12.5 billion globally in 2023

Statistic 110

Evergreen content market influence drove 18% growth in sustainable content strategies valued at $5 billion

Statistic 111

AI-generated content market exploded to $1 billion in 2023, projected $10 billion by 2028

Statistic 112

Short-form video content market $50 billion in 2023, TikTok/Reels driving

Statistic 113

Webinar content marketing revenue $3 billion in 2023

Statistic 114

Case study content production market $4 billion annually in 2023

Statistic 115

Infographic design market $800 million in 2023, growing 15%

Statistic 116

Ebooks content marketing downloads generated $2.5 billion value in 2023

Statistic 117

Blogging platform market $7 billion in 2023

Statistic 118

Social media content tools market $15 billion in 2023

Statistic 119

Content personalization tech market $8.2 billion in 2023, CAGR 25%

Statistic 120

Voice search content optimization market emerging at $1.5 billion in 2023

Statistic 121

AR/VR content marketing market $4.5 billion in 2023, to $30 billion by 2030

Statistic 122

65% of marketers report 2x ROI from content in 2024

Statistic 123

AI tools used by 73% of marketers for content ideation in 2024

Statistic 124

Video content preferred by 91% of businesses in 2024 strategies

Statistic 125

68% of marketers plan to increase interactive content budgets

Statistic 126

Short-form video consumption up 135% in 2023

Statistic 127

89% of marketers using generative AI daily by end 2024

Statistic 128

Personalization at scale via AI adopted by 84% top performers

Statistic 129

Zero-party data for content up 40% usage in 2024

Statistic 130

Headless CMS adoption doubled to 55% in content teams 2023-2024

Statistic 131

Social audio (Clubhouse clones) engagement down 50%, podcasts up 20%

Statistic 132

76% marketers shifting to first-party data for content targeting

Statistic 133

Web3 content (NFTs, metaverse) experimented by 22% brands in 2024

Statistic 134

Voice content optimization priority for 62% SEO teams

Statistic 135

94% increase in LinkedIn short-form video views 2023-2024

Statistic 136

Sustainability-focused content up 300% in searches 2024

Statistic 137

51% marketers using no-code tools for content creation

Statistic 138

Live streaming commerce projected 30% of ecomm by 2026

Statistic 139

82% plan more UGC campaigns in 2024

Statistic 140

Employee-generated content trusted 8x more than branded

Statistic 141

70% marketers adopting omnichannel content strategies

Statistic 142

Micro-influencers (<10k followers) ROI 60% higher

Statistic 143

63% using tools like Jasper for AI writing

Statistic 144

Content repurposing tools save 75% time, used by 80%

Statistic 145

55% shift to community-driven content (Discord, Reddit)

Statistic 146

Predictive analytics for content performance adopted by 48%

Statistic 147

92% video marketers satisfied with ROI, doubling budgets

Statistic 148

Dark mode content preference 81% users, optimizing now

Statistic 149

67% investing in accessibility tools for content (WCAG)

Statistic 150

Ephemeral content (stories) engagement up 15% YoY

Statistic 151

74% using SurferSEO or similar for optimization

Statistic 152

Collaborative editing tools like Notion used by 69% teams

Statistic 153

83% prioritize SEO for content in 2024 budgets

1/153

Sources

Trusted by 500+ publications

+497

Move over Mad Men: with the content marketing industry soaring past $400 billion and generating three times the leads of traditional tactics, the real advertising revolution is happening not in boardrooms, but in blogs, videos, and emails.

Key Takeaways

The global content marketing industry was valued at $72.47 billion in 2022 and is expected to grow to $107.03 billion by 2025 at a CAGR of 13.0%
Content marketing generated 3x as many leads as traditional marketing in 2023 for 60% of marketers
B2B content marketing spend reached $15.6 billion in the US in 2023, up 12% YoY
91% of B2B marketers use content marketing as core strategy, with 80% seeing increased effectiveness in 2024
B2B content marketers publish 13x more content than non-marketers but see 4.2x more leads
62% of B2B buyers are decision-makers influenced by content before sales rep contact in 2023
B2C brands using content marketing see 6x higher conversion rates
86% of B2C marketers prioritize consumer experience via content in 2024
B2C video content drives 49% faster revenue growth
Content marketing delivers 3x leads at 62% less cost than traditional
Companies with blogs see 97% more links, 55% more visitors
Video marketers get 66% more qualified leads per year
65% of marketers report 2x ROI from content in 2024
AI tools used by 73% of marketers for content ideation in 2024
Video content preferred by 91% of businesses in 2024 strategies

Content marketing is a rapidly growing industry that generates more leads and better returns than traditional advertising.

B2B Content Marketing

91% of B2B marketers use content marketing as core strategy, with 80% seeing increased effectiveness in 2024
B2B content marketers publish 13x more content than non-marketers but see 4.2x more leads
62% of B2B buyers are decision-makers influenced by content before sales rep contact in 2023
Top-performing B2B content marketers align with sales for 208% more leads
B2B marketers using gated content see 3x more leads, but 70% prefer ungated in 2024
47% of B2B marketers create more visual content, boosting engagement by 94%
B2B video content views grew 49% YoY, with 87% claiming it increased understanding
71% of B2B buyers start with search, 75% ignore non-informative content
B2B podcasts reach 44% of marketers, generating 2x leads vs blogs
68% of B2B marketers use LinkedIn for content, driving 80% of B2B leads
B2B case studies deliver 73% YoY ROI, highest performing asset
59% of B2B marketers prioritize SEO, with 60% traffic from organic search
B2B email open rates average 21.5% for content newsletters in 2023
83% of B2B marketers use blogs, but only 13 publish weekly for best results
B2B webinars generate 2.3x more leads than ebooks at $50k average value
64% of B2B decision-makers influenced by personalized content
B2B infographics shared 3x more than other content
55% of B2B marketers use AI for content, saving 30% time
B2B buyer journey averages 12 touchpoints of content
76% of B2B content fails to meet buyer expectations
B2B social video gets 1200% more shares
42% of B2B marketers focus on long-form content >3000 words
B2B SEO content ranks 10x higher with internal links
67% of B2B marketers repurpose content, increasing reach 6x
B2B gated ebooks convert 20% better with strong CTAs
51% of B2B executives read industry news daily via content
B2B content personalization lifts conversions 42%
73% of top B2B performers have content strategy documented
B2B mobile content consumption up 65%
82% of B2B marketers use video testimonials, boosting trust 88%

B2B Content Marketing Interpretation

While the B2B content marketing engine is clearly roaring with activity, producing a staggering 13x more content than non-marketers, the sobering truth is that its real power lies not in volume but in strategic precision—aligning with sales, personalizing journeys, and mastering formats like case studies and video—because even though 91% of us are doing it, 76% of our output still misses the mark, proving that quality and relevance are the only true levers for the 80% seeing increased effectiveness.

B2C Content Marketing

B2C brands using content marketing see 6x higher conversion rates
86% of B2C marketers prioritize consumer experience via content in 2024
B2C video content drives 49% faster revenue growth
72% of B2C buyers share positive content experiences
UGC in B2C increases conversion 29%, with 79% preferring it
B2C email content personalization boosts opens 26%, clicks 14%
92% of B2C marketers value content as future of marketing
Instagram content drives 70% of B2C ecomm traffic
B2C short-form video sees 2.5x engagement vs long-form
68% of B2C consumers influenced by YouTube content before purchase
B2C influencer content ROI 11x higher than traditional ads
TikTok B2C content conversion 1.5x higher than competitors
81% of B2C shoppers research via mobile content
B2C storytelling content increases loyalty 20%
Pinterest B2C content drives 3x more conversions for retail
B2C live video shopping generated $500 billion globally in 2023
65% of B2C millennials trust brand content over ads
Facebook B2C content engagement down 10% but ROI up 15% with reels
B2C AR try-on content boosts conversions 94%
Email newsletters in B2C have 40% open rates for personalized
77% of B2C buyers repeat purchase from content-driven brands
B2C blog content retains 55% more customers
Snapchat B2C AR filters used by 200M daily, driving sales 11%
B2C gamified content increases time on site 47%
Twitter B2C threads boost engagement 3x
B2C loyalty programs with content see 68% retention
UGC videos in B2C get 28% higher engagement
B2C SEO local content ranks 2.5x higher

B2C Content Marketing Interpretation

While some may think it’s magic, today’s B2C marketers are simply wizards who know that creating genuinely helpful, personalized, and often entertaining content—from videos to UGC and AR try-ons—is the real spell for turning casual scrollers into loyal customers, one authentic and measurable interaction at a time.

Content Performance & ROI

Content marketing delivers 3x leads at 62% less cost than traditional
Companies with blogs see 97% more links, 55% more visitors
Video marketers get 66% more qualified leads per year
Content marketing costs 62% less than outbound, generates 3x leads
Email content generates $42 ROI per $1 spent
SEO leads have 14.6% close rate vs 1.7% for outbound
Personalized content lifts sales 20%, transactions 10%
Interactive content converts 70% higher than static
Top content performers publish 16x more blogs
Gated content fills pipeline 3x more effectively
Social content extends reach 6x with repurposing
47% of buyers view 3-5 content pieces before sales rep
Content-aligned companies 13x more likely top performers
Video in email boosts clicks 300%
Long-form content (>1200 words) gets 3x more traffic
Infographics get 12x more inbound links
61% marketers cite traffic/lead growth as top metric
Content marketing generates 54% more leads into sales pipeline
Brands exceeding leads by 20% spend 2.4x more on content
93% customer service teams use content to assist, reducing tickets 30%
UGC boosts conversion 4x
Mobile-optimized content sees 67% longer avg session
Email subject lines with numbers boost opens 20%
Top 1% bloggers publish 25x/week, 4x shares/post
Visual content shared 40x more on social
Podcasts increase brand awareness 89%
70% traffic from blog after 2 years
A/B testing content lifts conversions 49%
Voice-optimized content ranks 4x higher in assistants
88% professionals trust branded content as much as personal recs
Content velocity (posts/month) correlates 0.77 with traffic
AI content edited by humans performs 2x better
Short-form video avg view time 8s, but ROI 2.5x long-form

Content Performance & ROI Interpretation

If content marketing were a casino, its slot machines are not only cheaper to play but consistently pay out triple the jackpot while the old-school games across the hall are still eating your quarters.

Market Size & Growth

The global content marketing industry was valued at $72.47 billion in 2022 and is expected to grow to $107.03 billion by 2025 at a CAGR of 13.0%
Content marketing generated 3x as many leads as traditional marketing in 2023 for 60% of marketers
B2B content marketing spend reached $15.6 billion in the US in 2023, up 12% YoY
91% of B2B businesses are using content marketing in 2024, driving a market expansion to $412 billion globally by 2021 projections updated
Content marketing ROI is 13x higher than paid ads, contributing to industry growth valued at $400+ billion in 2023
Video content marketing market size hit $25 billion in 2023, projected to $100 billion by 2030 at 21% CAGR
Influencer content marketing segment grew to $16.4 billion in 2022, expected $24 billion by 2025
Email content marketing portion of industry valued at $10 billion in 2023 for SaaS alone
Podcast content marketing ad spend reached $2 billion in 2023, up 20% YoY
SEO content market projected to grow from $65 billion in 2023 to $129 billion by 2028 at 14.5% CAGR
70% of marketers increased content marketing budgets in 2023, fueling 15% industry growth
Global content creation tools market size was $12.5 billion in 2022, to reach $25 billion by 2030
B2C content marketing spend averaged $1.2 million per company in 2023, total market $200 billion
Animated explainer videos segment grew 25% to $1.5 billion in 2023
User-generated content market valued at $8 billion in 2023, projected $20 billion by 2028
Content syndication market size $12 billion in 2023, growing at 11% CAGR
Interactive content market reached $2.5 billion in 2023, up 30% YoY
Native advertising content spend $12.5 billion globally in 2023
Evergreen content market influence drove 18% growth in sustainable content strategies valued at $5 billion
AI-generated content market exploded to $1 billion in 2023, projected $10 billion by 2028
Short-form video content market $50 billion in 2023, TikTok/Reels driving
Webinar content marketing revenue $3 billion in 2023
Case study content production market $4 billion annually in 2023
Infographic design market $800 million in 2023, growing 15%
Ebooks content marketing downloads generated $2.5 billion value in 2023
Blogging platform market $7 billion in 2023
Social media content tools market $15 billion in 2023
Content personalization tech market $8.2 billion in 2023, CAGR 25%
Voice search content optimization market emerging at $1.5 billion in 2023
AR/VR content marketing market $4.5 billion in 2023, to $30 billion by 2030

Market Size & Growth Interpretation

While businesses are throwing billions at every conceivable format from podcasts to AI-generated scripts, the cold, hard truth is they're getting a stellar return on investment because, unlike interruptive ads, quality content is the one sales pitch people actually choose to listen to.

Trends & Tools

65% of marketers report 2x ROI from content in 2024
AI tools used by 73% of marketers for content ideation in 2024
Video content preferred by 91% of businesses in 2024 strategies
68% of marketers plan to increase interactive content budgets
Short-form video consumption up 135% in 2023
89% of marketers using generative AI daily by end 2024
Personalization at scale via AI adopted by 84% top performers
Zero-party data for content up 40% usage in 2024
Headless CMS adoption doubled to 55% in content teams 2023-2024
Social audio (Clubhouse clones) engagement down 50%, podcasts up 20%
76% marketers shifting to first-party data for content targeting
Web3 content (NFTs, metaverse) experimented by 22% brands in 2024
Voice content optimization priority for 62% SEO teams
94% increase in LinkedIn short-form video views 2023-2024
Sustainability-focused content up 300% in searches 2024
51% marketers using no-code tools for content creation
Live streaming commerce projected 30% of ecomm by 2026
82% plan more UGC campaigns in 2024
Employee-generated content trusted 8x more than branded
70% marketers adopting omnichannel content strategies
Micro-influencers (<10k followers) ROI 60% higher
63% using tools like Jasper for AI writing
Content repurposing tools save 75% time, used by 80%
55% shift to community-driven content (Discord, Reddit)
Predictive analytics for content performance adopted by 48%
92% video marketers satisfied with ROI, doubling budgets
Dark mode content preference 81% users, optimizing now
67% investing in accessibility tools for content (WCAG)
Ephemeral content (stories) engagement up 15% YoY
74% using SurferSEO or similar for optimization
Collaborative editing tools like Notion used by 69% teams
83% prioritize SEO for content in 2024 budgets

Trends & Tools Interpretation

So it appears the content marketing playbook for 2024 is to let AI generate your ideas, humans give them a soul, video to make them sing, and first-party data to ensure you're serenading the right person in the dark mode they prefer.

Sources & References

Logos provided by Logo.dev