As the global consumer insights market surges toward a $22.3 billion valuation by 2030, driven by a powerful mix of AI, regional growth, and a revolution in how we understand behavior, the race to decode the modern consumer has never been more dynamic or valuable.
Key Takeaways
- The global consumer insights market was valued at USD 12.5 billion in 2022 and is projected to reach USD 22.3 billion by 2030, growing at a CAGR of 7.6%.
- In 2023, North America accounted for 38% of the global consumer insights market revenue, driven by advanced analytics adoption.
- The Asia-Pacific consumer insights market is expected to grow at the highest CAGR of 9.2% from 2023 to 2030 due to rising disposable incomes.
- Nielsen holds approximately 12% market share in global consumer insights in 2023.
- Kantar commands 10.5% of the consumer insights market revenue worldwide in 2023.
- Ipsos captures 8.2% share in the consumer insights industry as of 2023.
- 75% of consumer insights professionals use AI tools daily in 2023.
- 62% of firms adopted cloud-based consumer insights platforms by 2023.
- Machine learning usage in consumer insights rose to 58% in 2023 from 42% in 2021.
- 68% of millennials prefer brands using personalized insights-driven marketing.
- 73% of Gen Z consumers expect real-time personalization from insights.
- Women account for 52% of online shopping influenced by insights data.
- By 2030, 60% of consumer insights will be AI-automated.
- Privacy-first insights will dominate 75% of strategies by 2028.
- Metaverse consumer testing projected to grow 40% annually to 2030.
The global consumer insights market is growing rapidly due to rising digital analytics and AI adoption.
Company Market Shares
- Nielsen holds approximately 12% market share in global consumer insights in 2023.
- Kantar commands 10.5% of the consumer insights market revenue worldwide in 2023.
- Ipsos captures 8.2% share in the consumer insights industry as of 2023.
- GfK leads in Europe with 15% consumer insights market share in 2023.
- Qualtrics owns 7.8% of the software-based consumer insights market in 2023.
- Oracle CX holds 6.5% share in enterprise consumer insights platforms 2023.
- Medallia secures 5.9% market share in VoC consumer insights in 2023.
- SurveyMonkey (Momentive) has 4.2% share in online consumer insights tools 2023.
- InMoment commands 4.8% of North American consumer insights market 2023.
- Claritas leads U.S. consumer data insights with 11% share in 2023.
- dunnhumby holds 9% share in retail consumer insights globally 2023.
- Numerator captures 7.3% of shopper insights market share in 2023.
- IRI (now Circana) dominates CPG insights with 14% global share 2023.
- Salesforce Einstein has 6.1% share in AI consumer insights 2023.
- Adobe Experience Cloud holds 5.4% in digital consumer insights 2023.
- Dynata leads in data collection for insights with 13% share 2023.
- Toluna owns 4.7% of agile consumer insights platforms market 2023.
- Confirmit (Forsta) has 3.9% share in feedback management insights 2023.
- Kantar Marketplace platform holds 8% digital insights share 2023.
- GWI (Global Web Index) leads online audience insights with 6.8% share.
- YouGov captures 5.2% in brand tracking consumer insights 2023.
- Comscore has 4.5% share in digital consumer behavior insights 2023.
- Similarweb owns 3.7% in competitive intelligence insights 2023.
- SymphonyAI leads retail AI insights with 7.1% share 2023.
- Merkle ( dentsu) holds 5.6% in customer experience insights 2023.
- Quaero holds 2.8% niche share in luxury consumer insights 2023.
Company Market Shares Interpretation
The consumer insights market is a fragmented kingdom where no single ruler dominates, but rather a sprawling senate of specialized giants—from Nielsen's broad reign and Kantar's revenue fortress to GfK's European stronghold and dunnhumby's retail fiefdom—each meticulously carving out their own coveted slice of truth about what we actually want.
Consumer Demographics
- 68% of millennials prefer brands using personalized insights-driven marketing.
- 73% of Gen Z consumers expect real-time personalization from insights.
- Women account for 52% of online shopping influenced by insights data.
- 61% of Boomers value sustainability insights in purchase decisions 2023.
- Urban consumers represent 67% of digital insights engagement globally.
- 55% of low-income households respond to price sensitivity insights.
- Hispanic consumers in U.S. drive 18% growth in ethnic insights demand.
- 49% of parents prioritize child safety insights in brand loyalty.
- LGBTQ+ consumers seek 72% more inclusive insights representation.
- Rural consumers show 34% higher loyalty to local brand insights.
- 66% of high-income earners engage with luxury insights content.
- Students (18-24) represent 28% of social media insights participants.
- 59% of seniors over 65 use voice search influenced by insights.
- African American consumers influence 15% of beauty insights market.
- 71% of working professionals value work-life balance insights.
- Gamers (25%) drive esports consumer insights spending growth.
- 54% of eco-conscious consumers boycott non-transparent brands.
- Middle-aged (35-54) cohort spends 40% more on health insights.
- 62% of single households prioritize convenience insights.
- Asian consumers in U.S. lead premium product insights demand at 22%.
- 48% of freelancers seek gig economy tailored insights.
- Retirees engage 39% more with financial wellness insights.
- 65% of fitness enthusiasts follow personalized nutrition insights.
- Immigrants represent 26% of multicultural insights focus groups.
- 57% of pet owners treat pets as family in insights surveys.
- Young professionals (25-34) show 70% social commerce adoption.
- 51% of disabled consumers demand accessibility insights.
- Empty nesters increase travel insights engagement by 31%.
- 63% of vegans influence plant-based food insights market.
- Blue-collar workers value durability insights 58% higher.
- 69% of influencers' followers trust peer-generated insights.
Consumer Demographics Interpretation
Everyone, everywhere, demands that brands see them not as a data point but as a person, proving that the only insight that truly matters is that we’re all uniquely, and often vocally, ourselves.
Future Projections and Trends
- By 2030, 60% of consumer insights will be AI-automated.
- Privacy-first insights will dominate 75% of strategies by 2028.
- Metaverse consumer testing projected to grow 40% annually to 2030.
- Zero-party data will comprise 50% of insights sources by 2027.
- 85% of insights will integrate Web3 technologies by 2032.
- Sustainability insights demand to rise 55% by 2027.
- Hyper-personalization via insights to reach 90% adoption by 2030.
- Global consumer insights market to hit USD 35 billion by 2028.
- Neuromarketing to account for 20% of insights budgets by 2030.
- Continuous listening platforms to grow at 25% CAGR to 2030.
- 70% reduction in traditional surveys by 2030 via AI alternatives.
- Cross-device insights tracking at 95% accuracy by 2027.
- Emotional AI in consumer insights to surge 300% by 2028.
- Decentralized insights marketplaces to emerge by 2026.
- 80% of insights from passive data sources by 2030.
- Predictive consumer journeys to improve retention by 40% by 2027.
- Asia-Pacific to hold 40% global insights market by 2030.
- Quantum analytics to cut insights processing time 90% by 2035.
- Collaborative AI-human insights teams standard by 2028.
- 65% growth in healthtech consumer insights by 2030.
- Voice commerce insights to drive 30% sales lift by 2027.
- ESG insights mandatory for 90% brands by 2030.
- Global brain-computer interface insights pilots by 2032.
- 50% of insights budgets to GenAI by 2027.
- Phygital experiences to redefine 60% consumer research by 2028.
- Real-time global insights networks by 2026.
- 75% decline in focus groups via virtual alternatives by 2030.
- Consumer avatars for insights simulation standard by 2029.
- 95% privacy compliance automation in insights by 2027.
- Space tourism consumer insights emerging by 2035.
- Holographic interviews to rise 50% by 2030.
Future Projections and Trends Interpretation
The future of consumer insights is a deeply personal, privacy-conscious, and exponentially faster landscape where we'll know you better than your mother, thanks to a blend of artificial intelligence, metaverse simulations, and your own willingly-shared data, all while trying to ethically figure out what you want before you even know it yourself.
Market Size and Growth
- The global consumer insights market was valued at USD 12.5 billion in 2022 and is projected to reach USD 22.3 billion by 2030, growing at a CAGR of 7.6%.
- In 2023, North America accounted for 38% of the global consumer insights market revenue, driven by advanced analytics adoption.
- The Asia-Pacific consumer insights market is expected to grow at the highest CAGR of 9.2% from 2023 to 2030 due to rising disposable incomes.
- Consumer insights software market size reached USD 8.4 billion in 2023, with a forecasted CAGR of 14.5% through 2032.
- Europe held 30% market share in consumer insights in 2022, fueled by stringent data privacy regulations like GDPR.
- The U.S. consumer insights industry generated over USD 4.8 billion in revenue in 2023.
- Digital consumer insights segment grew by 22% YoY in 2023, comprising 45% of total market.
- Latin America consumer insights market expanded by 12% in 2022, reaching USD 1.2 billion.
- By 2025, AI-driven consumer insights are expected to account for 35% of market growth.
- Global consumer insights spending increased 15% in 2023 to USD 15.2 billion.
- Mobile analytics in consumer insights grew 28% in 2023, valued at USD 3.1 billion.
- The consumer insights market in China reached USD 2.8 billion in 2023, with 18% CAGR projected.
- Post-pandemic recovery boosted consumer insights market by 11% globally in 2022.
- B2C segment dominates consumer insights with 62% market share in 2023.
- Retail sector allocated 25% of consumer insights budgets in 2023, totaling USD 3.75 billion.
- FMCG industry consumer insights spend hit USD 4.2 billion in 2023.
- Social media analytics sub-market grew to USD 2.9 billion in 2023 at 20% CAGR.
- The Middle East consumer insights market is projected to grow at 8.5% CAGR to 2030.
- Online surveys contributed 40% to consumer insights data collection in 2023.
- Enterprise segment in consumer insights market valued at USD 9.8 billion in 2023.
- India’s consumer insights market expanded 16% YoY to USD 850 million in 2023.
- Voice of Customer (VoC) analytics market within insights reached USD 1.7 billion in 2023.
- Cloud-based consumer insights solutions grew 25% to USD 5.6 billion in 2023.
- Automotive consumer insights spend increased 13% to USD 1.1 billion in 2023.
- Brazil consumer insights market size was USD 650 million in 2023, CAGR 10%.
- Sentiment analysis tools market hit USD 4.5 billion in 2023 for consumer insights.
- Healthcare sector insights market grew to USD 2.3 billion in 2023.
- Gen Z-focused consumer insights spending rose 30% in 2023.
- E-commerce insights segment valued at USD 3.4 billion in 2023, 19% growth.
- Global consumer insights market CAGR averaged 8.1% from 2018-2023.
Market Size and Growth Interpretation
As we race toward a $22 billion crystal ball industry, companies are frantically investing in every digital whisper and AI-powered hunch to decode the modern consumer, proving that while guessing is free, truly knowing what people want is now a multi-billion-dollar obsession.
Technology Adoption
- 75% of consumer insights professionals use AI tools daily in 2023.
- 62% of firms adopted cloud-based consumer insights platforms by 2023.
- Machine learning usage in consumer insights rose to 58% in 2023 from 42% in 2021.
- 81% of insights teams use big data analytics for consumer behavior in 2023.
- Predictive analytics adoption hit 67% among large enterprises in 2023.
- 55% of consumer insights involve real-time data processing in 2023.
- NLP tools are used by 49% of insights professionals for sentiment analysis 2023.
- 72% adoption rate of mobile ethnography in consumer insights by 2023.
- IoT data integration in consumer insights reached 41% usage in 2023.
- 64% of firms use automation for survey deployment in insights 2023.
- Blockchain for consumer data privacy adopted by 23% in 2023.
- VR/AR for consumer testing used by 19% of innovators in 2023.
- 88% of insights rely on multi-channel data sources in 2023.
- Edge computing in real-time insights adopted by 34% in 2023.
- 76% use API integrations for insights platforms in 2023.
- Generative AI tools integrated by 29% for insights generation 2023.
- Zero-party data collection tech used by 53% in 2023.
- Computer vision for consumer behavior analysis at 27% adoption 2023.
- 69% employ low-code/no-code tools for insights dashboards 2023.
- Federated learning for privacy-preserving insights at 15% in 2023.
- 82% of global brands use AI for consumer insights analysis in 2024.
- Neuromarketing tools adopted by 12% of consumer insights firms 2023.
- 91% integration of CRM data with insights platforms in 2023.
- Quantum computing pilots in insights by 2% leading firms 2023.
- 45% use geospatial analytics for location-based insights 2023.
- Biometric data analysis in consumer testing at 8% adoption 2023.
- 37% of Asia-Pacific insights firms use 5G-enabled data collection 2023.
- Synthetic data generation tools used by 21% for insights 2023.
- 56% adoption of conversational AI chatbots for insights gathering.
- North America leads with 45% AI adoption in consumer insights 2023.
Technology Adoption Interpretation
The consumer insights industry has become a frenzied orchestra of data, where three-quarters of professionals now conduct with AI batons, a chorus of machines hums predictions, and nearly everyone is listening on every channel, yet they're still whispering sweet nothings to your privacy through blockchain and federated learning.
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