Gitnux/Report 2026

Consumer Data Industry Statistics

285Statistics
74Sources
12Sections
1Visuals
48mRead
Consumer Data Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The consumer data industry at a glance

The global data broker market is projected to reach $307.3 billion in 2026, with consumer data the largest category and North America the leading region.

$307.3B[62]
Global market size, 2026
7.3%[62]
Forecast CAGR, 2025–2033
47.92%[63]
North America share, 2025
46.03%[63]
Consumer data share, 2025
Market size
The global data broker market was valued at $278.0 billion in 2024 and is projected to reach $307.3 billion in 2026. The broader European data market was valued at €100 billion in 2025 under the European Commission’s high-growth scenario.[62][8]
Forecast & CAGR
Grand View Research forecasts the global data broker market to grow from $307.3 billion in 2026 to $512.5 billion in 2033, representing a 7.3% CAGR from 2025 to 2033. The European Commission projects the European data market to reach €141 billion by 2030, implying a 7.2% CAGR from 2025 to 2030 in its high-growth scenario.[62][8]
Market share & regions
North America accounted for 47.92% of global data broker revenue in 2025 according to Mordor Intelligence. Fortune Business Insights gives North America a 41% share for the same year, indicating that regional estimates vary by market definition and methodology.[63][64]
Segmentation
Consumer data represented 46.03% of the data broker market in 2025, while marketing and advertising agencies accounted for 38.22% by end user. Mobile apps and software development kits represented 35.74% of data-acquisition channels, and APIs and data feeds represented 41.17% of delivery modes.[63]
Key players & concentration
Large credit, identity and analytics providers remain important participants: Experian reported more than 200 million global free consumer-service members in 2025, while its marketing solutions were used by eight of the ten largest advertising platforms and nine of the ten largest television providers. These figures show substantial reach, but do not establish a reliable industry-wide concentration ratio.[24]
Pricing
Subscription-based offerings held the largest revenue share of the global data broker market in 2024. The market also includes licensing, one-time purchases and usage-based access, but the cited source does not provide comparable shares for those models.[62]
Trends, drivers & challenges
Growth is being driven by AI, big-data analytics, real-time monetization, targeted marketing and demand for identity and fraud solutions. At the same time, privacy enforcement is intensifying: Gartner estimated $3.425 billion in U.S. privacy-related fines in 2025 and said enforcement is shifting toward automated decision-making technologies.[62][65]
Consumer behavior & competition
In a 2025 IAB/Talk Shoppe survey, 70% of U.S. consumers said they were at least somewhat familiar with current data-privacy laws. Among respondents familiar with those laws, 73% said privacy laws help businesses build trust and transparency, while 76% said they hold businesses accountable.[66]
M&A
M&A activity is expanding consumer-data capabilities: TransUnion completed its acquisition of Monevo on April 1, 2025, acquiring the remaining 70% after previously holding 30%. Experian also reported eight acquisitions in the year ended March 31, 2025, including Audigent, NeuroID and illion-related assets.[41][24]
Regulation
In 2025, 49 states and the District of Columbia introduced or considered more than 800 consumer-privacy bills, while more than 30 states enacted at least 100 new privacy-related laws. Gartner reported that 22 U.S. states had enacted comprehensive privacy legislation primarily aimed at consumer rights, covering more than half of the U.S. population.[67][65]
Latest news
In October 2026, Experian announced an AI-enabled decisioning platform for its consumer marketplace, designed to match more than 90 million members with personalized credit, loan and insurance offers using credit data, analytics, consumer-permissioned financial information and AI.[24]

02 Ranking

Top 9 Companies in the Consumer Data Industry

The leading companies in the consumer data industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in consumer credit scoring

    FICO

    US

    Ranked #1 · 9.1 · Consumer credit scoring

    Why we picked it: consumer credit scores and analytics, with the FICO Score standard risk measure

    See in ranking ↓Visit fico.com ↗

  2. Leader in credit, identity, and risk data

    Experian

    IE

    Ranked #2 · 9.1 · Credit, identity, and risk data

    Why we picked it: It operates in credit, identity, and marketing consumer data with a global consumer footprint.

    See in ranking ↓Visit experianplc.com ↗

  3. #3 overall

    RELX

    GB

    Ranked #3 · 9.0 · Credit, identity, and risk data

    Why we picked it: It packages public and industry data with analytics and algorithms for risk, identity, and fraud use.

    See in ranking ↓Visit relx.com ↗

Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.

Full ranking

Sort by
Top 9 companies in the consumer data industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

FICO

Consumer credit scoring · US

9.1
2

Experian

Credit, identity, and risk data · IE

9.1
3

RELX

Credit, identity, and risk data · GB

9.0
4

Equifax

Credit, identity, and risk data · US

8.9
5

TransUnion

Credit, identity, and risk data · US

8.8
6

LiveRamp

Data collaboration and clean rooms · US

8.5
7

Epsilon

Data collaboration and clean rooms · US

8.4
8

Nielsen

Audience and consumer behavior measurement · US

7.9
9

Data Axle

Consumer profiling and attributes · US

7.8

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 9 companies in the consumer data industry. In Consumer Data Industry Statistics. Gitnux. https://gitnux.org/consumer-data-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest consumer data companies

RELX leads with $12.2B in annual revenue (group level, converted to USD).

RELX$12.2B
Experian$8.4B
Equifax$6.1B
TransUnion$4.6B
LiveRamp$746M
source-verifiedsec.gov · experianplc.com · investor.equifax.com · investors.transunion.com · investors.liveramp.com2026

04 Statistics

Technology & Innovation

Technology & Innovation shows AI adoption becoming routine: 95% of market researchers used AI tools regularly or experimented in 2026. It also highlights continued reporting gaps tied to data integration.

AI in the consumer data industry

  • 66% of market research firms used AI in 2024, up from 56% in 2023, according to ESOMAR’s global CEO survey.[1]
  • 70% of surveyed French companies had rolled out at least one consumer-intelligence AI use case in 2024.[2]
  • 37% of surveyed US companies had rolled out at least one consumer-intelligence AI use case in 2024.[2]
  • 95% of market researchers were using AI tools regularly or experimenting with them in 2026, across 15 countries.[3]

Automation in the consumer data industry

  • 72% of AI-first market research teams said their organizations depended on research significantly more than a year earlier in 2025.[3]
  • 37% of insight organizations still relied on manual processes and ad-hoc reporting in 2024, globally.[4]
  • 67% of researchers used general-purpose AI tools or chatbots in 2026, down from 75% in 2025.[3]
  • 83% of research leaders said AI tools improved team efficiency in 2026, globally.[5]
  • 13% of market researchers identified democratizing insights as the single biggest benefit of AI in 2026, globally.[3]
  • 84% of researchers who valued AI for democratizing insights believed research agents would oversee more than half of projects within three years.[3]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[6]
  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[6]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[6]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[7]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[6]

Technology Adoption in the software and IT services sector (sector benchmark)

  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[7]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[7]
  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[6]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[7]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[8]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[8]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[8]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[8]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[8]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[8]

Big Data in the software and IT services sector (sector benchmark)

  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[9]
  • 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[9]
  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[9]
  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[9]

Blockchain in the consumer data industry

  • More than 80 Fortune 100 companies had launched or announced consumer-crypto initiatives by 2024, according to an analysis of corporate blockchain activity.[10]

05 Statistics

Data & Analytics

Data & Analytics is defined by high-throughput processing and governance gaps. For example, NielsenIQ processed 3.1 trillion consumer-data records per week in December 2024.

Business intelligence in the consumer data industry

  • 68% of CDP Institute survey respondents reported having deployed a customer data platform in the 2024 survey.[11]
  • 57% of CDP Institute survey respondents reported having a unified customer database in the 2024 survey.[11]
  • 37% of consumer-intelligence leaders had rolled out A/B testing as a use case in BCG’s 2024 global survey.[2]
  • 35% of consumer-intelligence leaders had rolled out web analytics as a use case in BCG’s 2024 global survey.[2]
  • 75% of digital market leaders used insight generation and predictive analysis in Adobe’s 2024 Digital Trends research.[12]
  • 53.5% of Twilio Segment customers used Google Analytics 4 in the 2025 CDP report.[13]

Data analytics in the consumer data industry

  • 122 trillion consumer-data records were processed by NielsenIQ during 2024.[14]
  • 3.1 trillion consumer-data records per week were processed by NielsenIQ in December 2024.[14]
  • 24% of predictive traits on the Twilio Segment platform were connected to destinations in 2024.[13]
  • More than 100 million data pulls were delivered by NielsenIQ in 2024.[14]
  • 57% was the year-over-year increase in predictive-trait usage on the Twilio Segment platform in 2024.[13]
  • 25,000 or more customers were represented in Twilio Segment’s anonymized 2024 customer-data-platform usage analysis.[13]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[15]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[16]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[15]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[15]
  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[15]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[15]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[17]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[17]
  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[18]
  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[17]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[18]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[19]

KPIs in the consumer data industry

  • 40 million product items were added annually on average to NielsenIQ’s catalog from 2022 through 2024.[14]
  • 245 million individuals were included in Zeta’s U.S. data set in its 2024 filing.[20]
  • 121.1 million unique data records were available through NCMx on a 90-day look-back basis as of December 26, 2024.[20]
  • Approximately 2 million product attributes were added daily to NielsenIQ’s catalog from 2022 through 2024.[14]
  • More than 9 billion product attributes were included in NielsenIQ’s data catalog as of December 31, 2024.[14]
  • 220 million unique product items were included in NielsenIQ’s data catalog as of December 31, 2024.[14]

06 Statistics

Strategy & Growth

Strategy & Growth links industry demand to measurable research scale. NielsenIQ processed 3.1 trillion consumer records weekly in 2026 and reported $7.4 trillion annual global consumer spend covered.

Growth in the consumer data industry

  • 17% of CDP Institute survey respondents had customer data platform deployments in process or planned in late 2024, down from 25%.[11]
  • 32% was NielsenIQ’s eCommerce revenue growth rate in 2025.[21]
  • 0.3% was the reported organic employment growth among previously listed CDP vendors in the first half of 2024.[11]
  • 57% of CDP Institute survey respondents reported having a unified customer database in late 2024.[11]
  • 68% of CDP Institute survey respondents reported having deployed a customer data platform in late 2024.[11]
  • 6.2% was NielsenIQ’s 2024 organic constant-currency revenue growth rate.[14]

Differentiation in the consumer data industry

  • 5.5 billion attitudinal data points covering 21,000 brands formed Kantar’s BrandZ database in 2024.[22]
  • 80% of the Fortune 100 were among NielsenIQ’s clients in 2026.[21]
  • 80 million consumer interviews across 4,000 brands and 40 countries were available through Morning Consult’s intelligence platform in 2026.[23]
  • 3.1 trillion consumer records were processed weekly by NielsenIQ in 2026.[21]
  • More than one million households were represented in Kantar’s 139 global shopper panels in 2024.[22]
  • $7.4 trillion in annual global consumer spend was covered by NielsenIQ’s consumer intelligence data in 2026.[21]

Mergers and acquisitions in the consumer data industry

  • 15 years was the prior collaboration period between Experian and AtData before Experian’s 2026 acquisition of the company.[24]
  • $200 million was the announced value of LiveRamp’s acquisition of Habu in 2024.[25]
  • 1,100 CPS GfK clients were brought into YouGov’s consumer insights business through the 2024 acquisition.[26]
  • 26 million registered panel members across 55 markets were made available through YouGov’s 2024 acquisition of CPS GfK.[26]
  • 18 European countries, more than 100,000 households and 18 million shopping trips were included in YouGov’s CPS GfK acquisition in 2024.[26]

Strategic partnerships in the consumer data industry

  • Germany, Italy and the Netherlands were included in the 2025 Circana–YouGov consumer data partnership.[27]
  • Three vendors—ONEcount, Upland and Specialized Fulfillment Services—announced an integrated customer-experience suite partnership in 2024.[11]
  • 80 million consumer interviews across 4,000 brands and 40 countries were made available to Hotwire Global through its 2026 partnership with Morning Consult.[23]
  • More than 25,000 publisher domains and 500 technology and data partners were connected through LiveRamp’s network in 2025.[28]
  • Approximately 140,000 UK consumers were represented in Snoop’s spending dataset used in its 2024 partnership with Mintel.[29]
  • Seven launch partners—including DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, SiriusXM Media, Snap and Spectrum Reach—were named for LiveRamp’s Quick Start Insights in 2024.[25]

07 Statistics

People & Workforce

People & Workforce emphasizes skill pressure and operating dispersion: 34.8% of software and IT services respondents worked remotely in 2026. It also shows AI-driven efficiency expectations alongside hiring needs.

Hiring in the consumer data industry

  • 46% of market research professionals identified AI and machine-learning expertise as a top hiring skill in 2024.[4]
  • 60% of Ipsos employees were women at the end of 2024.[30]
  • 35% of market research professionals identified advanced data analytics as a top hiring skill in 2024.[4]
  • 32% of insight organizations planned to moderately expand their teams over the next 12 months in 2024.[4]
  • YouGov’s combined workforce reached more than 3,000 employees after acquiring GfK’s Consumer Panel Business in 2024.[26]

Employee retention in the consumer data industry

  • YouGov reported 1,574 female employees, representing 50% of its 3,119-person global workforce at July 31, 2025.[26]
  • Ipsos reported a gender pay gap below 4% as its 2025 target for retaining gender-equitable employment practices.[30]
  • Ipsos had approximately 867 employees in its top two management levels at the end of 2024.[30]
  • 100% of Ipsos employees were targeted to have access to diversity and inclusion networks in 2025.[30]

Remote Work in the software and IT services sector (sector benchmark)

  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[31]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[31]
  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[32]
  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[31]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[32]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[31]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[33]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[31]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[33]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[34]

Upskilling in the consumer data industry

  • 65% of individual contributors in market research said AI improved team efficiency in 2026, indicating a skills and adoption gap within research teams.[5]
  • 83% of research leaders said AI improved team efficiency in 2026, increasing pressure on market research teams to develop AI capabilities.[5]
  • 54% of market research professionals cited limited human skill sets as a major challenge in delivering deep insights in 2024.[4]
  • 55% of market research professionals identified data visualization and storytelling as a top skill in demand in 2024.[4]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[33]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[31]
  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[33]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[32]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[31]

DEI in the consumer data industry

  • 50% of YouGov’s 3,119-person global workforce was female at July 31, 2025.[26]
  • 60% of Ipsos’s approximately 18,639 employees were women at the end of 2024.[30]

08 Statistics

Customer & Sales

Customer & Sales emphasizes recurring revenue and retention metrics tied to subscription services. LiveRamp recorded 107% fourth-quarter subscription net retention in fiscal 2026.

Customer experience in the consumer data industry

  • 45 was NIQ’s client Net Promoter Score at mid-year 2025, up 7 points from late 2024 globally.[21]
  • 49 was NIQ’s client Net Promoter Score in 2025, up 11 points year over year globally.[21]
  • 52 was NIQ’s client Net Promoter Score in June 2026, the company’s highest recorded level, up 7 points from June 2025 globally.[21]

Customer retention in the consumer data industry

  • 105% was NIQ’s Intelligence Subscription net dollar retention rate in 2025 globally.[35]
  • 104% was NIQ’s net dollar retention rate for total Intelligence revenue at December 31, 2025, globally.[35]
  • Over 95% was DoubleVerify’s gross revenue retention rate in both 2025 and 2024 among advertiser customers globally.[20]
  • 107% was LiveRamp’s fourth-quarter subscription net retention rate in fiscal 2026.[25]
  • 98% was NIQ’s Intelligence Subscription gross dollar retention rate at December 31, 2025, globally.[35]

Customer acquisition in the consumer data industry

  • 23,000 clients worldwide were served by NIQ as of December 31, 2025.[35]
  • 128 LiveRamp customers generated more than $1 million in annualized subscription revenue at the end of fiscal 2025, up from 115 the prior year.[25]
  • 133 LiveRamp customers generated more than $1 million in annualized subscription revenue at the end of fiscal 2026, up from 128 the prior year.[25]
  • 18 clients adopted NIQ’s BASES AI Screener within its first few months in 2025.[21]

Customer loyalty in the consumer data industry

  • Over 80 years was Colgate’s client relationship with NIQ in 2025.[35]
  • Nearly 75 years was Nestlé’s client relationship with NIQ in 2025.[35]
  • 100 years was Coca-Cola’s client relationship with NIQ in 2025.[35]

09 Statistics

Marketing & Brand

Marketing & Brand ties consumer data to advertising and eCommerce outcomes. TransUnion reported $470 million in 2025 U.S. Marketing Solutions revenue.

Marketing in the consumer data industry

  • $470 million was TransUnion’s 2025 U.S. Marketing Solutions revenue, compared with $442 million in 2024.[36]
  • 32% was NIQ’s year-over-year eCommerce revenue growth in 2025.[21]
  • $23 million was TransUnion’s 2025 international Marketing Solutions revenue, compared with $17 million in 2024.[36]

Digital marketing in the consumer data industry

  • 29% of NIQ Intelligence clients purchased eCommerce solutions in 2025, up from 9% in 2021.[35]
  • 32% was NIQ’s year-over-year eCommerce revenue growth in 2025, supported by consumer intelligence and omnichannel solutions.[21]
  • 14 markets were connected by LiveRamp’s data collaboration platform, according to a 2026 industry report.[28]

Branding in the consumer data industry

  • Approximately half of Fortune 500 companies were among NIQ’s clients as of December 31, 2025.[35]
  • 220 million product categories were covered by NIQ’s consumer intelligence ecosystem in 2026.[21]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[37]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[38]
  • Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[39]
  • Across B2B companies, 58% of marketing teams reported using an always-on influencer marketing approach in the 2025 B2B Influencer Marketing Report.[38]
  • Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[39]

10 Statistics

Operations & Execution

Operations & Execution is throughput-heavy, with frequent ingest and delivery. Equifax’s data fabric ingested 20 billion records per month in 2025.

Process optimization in the consumer data industry

  • 20 billion records per month were ingested globally by Equifax’s data fabric in 2025.[40]
  • 1.6 billion monthly updates were made to currently reported U.S. consumer-credit accounts in Equifax’s Core Credit database in 2025.[40]
  • 115 million data pulls covering nearly 127 trillion data points were delivered by NIQ in 2025 globally.[35]
  • 160 petabytes of data were managed by NIQ as of December 31, 2025.[20]
  • 1.2 million product attributes were added daily to NIQ’s data catalog on average from 2022 through 2025.[35]

Operational efficiency in the consumer data industry

  • NIQ’s Intelligence subscription revenue had 105% net dollar retention in 2025 globally.[20]
  • TransUnion’s capital expenditure was 7% of revenue in 2025 globally.[41]
  • NIQ reduced cash data costs from 22% of revenue in 2021 to 15% in 2025 globally.[20]
  • Approximately 80% of NIQ’s revenue was recurring in 2025, supporting predictable operating planning globally.[20]
  • LiveRamp’s fiscal-2025 GAAP gross margin was 70% globally.[20]

Quality management in the consumer data industry

  • More than 3.6 billion U.S. tradelines were held in Equifax’s Core Credit database in 2025.[40]
  • Over 8,900 retailers in 88 countries supplied point-of-sale data to NIQ in 2025.[35]
  • More than 5.5 million consumer panelists across over 50 countries were included in NIQ’s global panel in 2025.[20]
  • 209 million active employment records were held in Equifax’s U.S. Work Number database in 2025.[40]
  • 136 million degrees from 2,613 participating colleges were accessible through Equifax’s DegreeVerify data in 2025.[42]

Supply chain in the consumer data industry

  • NIQ obtained e-receipt data in 22 countries in 2025.[35]
  • More than 177,000 data sources supported J.D. Power’s automotive data estate at December 31, 2025.[20]
  • Nearly 4 billion receipts were obtained annually by NIQ through its Fetch Rewards partnership in 2025.[35]
  • NIQ measured digital shelves directly online in 53 countries in 2025.[35]
  • More than 12.5 million consumers were represented in NIQ’s Fetch Rewards data partnership in 2025.[20]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[43]
  • Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[43]
  • Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[43]
  • Across European organizations, 35% planned to increase their use of nearshore outsourcing in the 2024/2025 sourcing study.[44]
  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[43]

11 Statistics

Finance & Pricing

Finance & Pricing maps subscription economics to usage and volume. LiveRamp’s subscription pricing was primarily based on data volume, input records and connection points in fiscal 2026.

Pricing strategy in the consumer data industry

  • 133 LiveRamp customers generated more than $1 million in annual subscription revenue at the end of fiscal 2026.[20]
  • LiveRamp’s subscription pricing was primarily based on data volume, input records and connection points in fiscal 2026.[20]
  • LiveRamp served 846 direct customers worldwide in fiscal 2026 under its volume-based subscription model.[20]
  • NIQ’s subscription contracts typically lasted two to five years and included annual price escalators tied to consumer price indicators in 2025.[20]
  • Approximately 78% of NIQ’s Activation revenue came from existing Intelligence clients in 2025.[20]

Cost reduction in the consumer data industry

  • NIQ reduced cash data costs by 7 percentage points of revenue between 2021 and 2025 globally.[20]
  • LiveRamp reduced fiscal-2026 research and development expense by 16.1% year over year globally.[25]
  • Experian’s technology transformation and cloud migration restructuring costs were $50 million in fiscal 2025.[24]
  • LiveRamp’s fiscal-2025 cost of revenue was $215.9 million globally.[25]
  • TransUnion’s capital expenditure decreased to 7% of revenue in 2025 from 8% in 2024.[41]

Profitability in the consumer data industry

  • LiveRamp’s fiscal-2025 GAAP operating margin was negative 0.7% globally.[25]
  • TransUnion’s net-income-attributable margin was 10% in 2025 globally.[41]
  • LiveRamp’s fiscal-2025 non-GAAP operating margin was 24.3% globally.[25]
  • Experian reported $2.045 billion in operating profit for fiscal 2026 globally.[24]
  • Experian reported $1.951 billion in profit before tax for fiscal 2026 globally.[24]

Financial planning in the consumer data industry

  • NIQ’s largest client represented less than 5% of total revenue in 2025 globally.[20]
  • Experian generated $2.239 billion in net cash inflow from operating activities in fiscal 2026 globally.[24]
  • NIQ’s fixed-cost base was approximately 80% of its cost structure in 2025 globally.[20]
  • TransUnion held $854 million in cash and cash equivalents at December 31, 2025.[41]
  • Experian held $2.510 billion in undrawn committed bank borrowing facilities at fiscal year-end 2026.[24]

12 Statistics

Product & Service

Product & Service coverage highlights acquisitions and platform breadth in consumer data ecosystems. Six customer-data-platform acquisitions occurred during the first half of 2025.

Product development in the consumer data industry

  • Three of five vendors added to the CDP tracker in the first half of 2025 were campaign or delivery CDPs.[11]
  • 213 active customer-data vendors documented in the CDP Institute’s 1H 2026 market review, worldwide in 2026.[11]
  • Six customer-data-platform acquisitions occurred during the first half of 2025, according to the CDP Institute.[11]
  • Five vendors were added to the CDP Institute’s customer-data-platform industry tracker during the first half of 2025.[11]
  • 12.9% was the first-half 2025 organic growth rate for vendors positioning themselves as composable CDPs.[11]

Product lifecycle in the consumer data industry

  • CDP vendors founded before 2008 held 27% of industry employment in the first half of 2025, up from 23% at the end of 2023.[11]
  • Firms where CDP was not the primary business represented 25% of companies in 2021, compared with 35% in the first half of 2025.[11]
  • 35% of customer-data-platform companies had CDP functionality as a non-primary business during the first half of 2025.[11]
  • 46% of customer-data-platform employment was at firms where CDP was not the primary business during the first half of 2025.[11]
  • APAC’s share of the customer-data-platform industry remained unchanged during the first half of 2025.[11]

After-sales in the consumer data industry

  • 44% of companies using a customer data platform for four or more years connected more than 10 data sources.[45]
  • Only 25% of brands strongly agreed that they had the tools needed to understand their customers in Twilio’s 2024 report.[46]
  • 48% of businesses said they used mostly or entirely first-party customer data for marketing in Twilio’s 2024 report.[46]
  • 50% of surveyed businesses invested in customer data platforms to understand customers in Twilio’s 2024 report.[46]
  • 59% of surveyed businesses invested in CRM tools to understand customers in Twilio’s 2024 customer-engagement report.[46]

Value proposition in the consumer data industry

  • 90 countries were covered by NielsenIQ’s consumer-intelligence data and insights as of December 31, 2025.[20]
  • $18 billion was NielsenIQ’s estimated 2024 consumer-measurement addressable market.[20]
  • $39 billion was NielsenIQ’s estimated 2024 consumer-analytics addressable market.[20]
  • $20 billion was NielsenIQ’s estimated 2024 whitespace opportunity within the consumer-analytics market.[20]
  • 100% of NielsenIQ’s FMCG clients used its platform as their primary market-analysis system as of December 31, 2025.[20]

13 Statistics

Sustainability & Ethics

Sustainability & Ethics adds oversight metrics alongside privacy and compliance pressure. For example, 90% of Experian’s Scope 1 and 2 market-based emissions were below its 2019 baseline in FY2026.

Sustainability in the consumer data industry

  • 41% of Experian suppliers by spend had science-based targets in FY2026, with another 7% committed.[24]
  • 1 Experian site, a small office in South Africa, was located in an area identified as having biodiversity risk in 2026.[24]
  • 22 countries had Great Place to Work certification for Experian in 2026.[24]
  • 14 employee business-resource groups operated at Nielsen in 2024 to support inclusion in its global workforce.[47]
  • 90% of Experian’s Scope 1 and 2 market-based emissions were below its 2019 baseline in FY2026.[24]

ESG in the consumer data industry

  • 77% of Nielsen’s managed supplier spend was covered by sustainability assessments in 2022.[48]
  • 54.4% was Equifax’s reduction in Scope 1 and 2 emissions from its 2019 baseline by year-end 2025.[49]
  • 63% of Equifax suppliers had science-based emissions-reduction targets at year-end 2025.[49]
  • 148 Nielsen Tier 1 suppliers underwent sustainability assessments in 2022.[48]
  • 73% of Equifax suppliers by spend are targeted to have science-based targets by 2027.[49]

Ethics in the consumer data industry

  • 67% of surveyed consumers said they reviewed or updated privacy settings on apps and platforms during the prior 12 months in 2024.[31]
  • 62% of Cisco survey respondents said robust AI regulation makes them more comfortable using AI in 2024.[50]
  • 59% of Cisco survey respondents said strong privacy laws make them more comfortable using AI applications in 2024.[50]
  • 74% of U.S. consumers valued data use for fraud protection in SIIA’s 2025 survey.[51]
  • 67% of U.S. consumers placed primary responsibility for maintaining data privacy on themselves in SIIA’s 2025 survey.[51]

CSR in the consumer data industry

  • 30% was Nielsen’s 2024 goal for employee participation in community-oriented programs.[47]
  • More than 750 Nielsen employees in 29 countries participated in Earth Day and Global Volunteer Month activities in 2024.[47]
  • US$43.1 million was Nielsen’s value of pro bono data, time and expertise contributed across 2022 and 2023.[47]
  • 14 Nielsen business resource groups supported employees and communities in the company’s 2024 ESG reporting.[47]

Circular economy in the consumer data industry

  • 100% of Nielsen electronic waste managed through its global field-operations team was the company’s stated recycling, reuse or refurbishment goal.[47]
  • 91.3% was Nielsen’s reduction in its on-premises physical-server footprint from the 2021 baseline by 2024.[47]

Carbon footprint in the consumer data industry

  • 0.1 thousand tonnes of market-based CO2e were emitted directly by Experian data centres in FY2026.[24]
  • 1.5 thousand tonnes of market-based CO2e were emitted directly by Experian offices in FY2026.[24]
  • 207.3 thousand tonnes of CO2e were Experian’s Scope 3 emissions in FY2026.[24]
  • 223.4 thousand tonnes of CO2e were Experian’s total location-based Scope 1, 2 and 3 emissions in FY2026.[24]
  • 13.4 thousand tonnes of CO2e were Experian’s location-based Scope 2 emissions in FY2026.[24]

15 Statistics

Globalization & Expansion

Globalization & Expansion quantifies cross-border data coverage. Morning Consult’s consumer intelligence dataset covered 40 countries and 4,000 brands via a 2026 strategic partnership.

Globalization in the consumer data industry

  • 40 countries and 4,000 brands were represented in Morning Consult’s consumer intelligence dataset accessed through a 2026 strategic partnership.[23]
  • 69 countries were covered by Kantar’s verified first-party shopper-behaviour data across Europe and emerging markets in Africa, Asia and Latin America in 2024.[22]
  • More than 100 countries and over 20,000 clients were served by Kantar’s global consumer data, research and analytics business in 2024.[22]
  • 55 markets and 26 million registered panel members were available through YouGov after its 2024 acquisition of CPS GfK.[26]
  • 53 markets and nearly 3 billion consumers were represented by GWI’s global audience data in 2024.[60]

Cultural adaptation in the consumer data industry

  • 53 markets were included in GWI’s consumer data representing the views, behaviours and interests of nearly 3 billion people in 2024.[60]
  • 139 consumer panels comprising more than one million households operated across global markets for Kantar’s shopper-behaviour data in 2024.[22]
  • 18 European countries supplied household purchase data to YouGov’s consumer insights operations after the CPS GfK acquisition in 2024.[26]
  • 40 countries supplied Morning Consult’s consumer intelligence dataset containing more than 80 million interviews in 2026.[23]
  • More than 100 countries were served by Kantar through local and global consumer data, research and analytics offerings in 2024.[22]

Supplier management in the consumer data industry

  • Three of five large data platforms routed customer-data-platform work to partner CDPs as of June 30, 2026.[11]
  • None of the five large data platforms supplied consent, first-party behavioural capture and identity resolution together as generally available first-party products in June 2026.[11]
  • More than 75,000 global companies formed NielsenIQ’s estimated 2024 consumer measurement and consumer analytics addressable market.[61]
  • More than half of 213 active customer data platform vendors claimed at least one agentic capability in the CDP Institute’s 2026 assessment.[11]

Stakeholder management in the consumer data industry

  • Approximately 80% of NielsenIQ’s 2024 revenue was recurring in nature.[14]
  • 23,000 clients, including approximately 80% of Fortune 100 companies, were served by NielsenIQ in 2026.[21]
  • 105% was NielsenIQ’s first-quarter 2025 net dollar retention rate for Intelligence Subscription customers.[14]
  • More than 20,000 clients were served by Kantar’s global consumer data and analytics business in 2024.[22]
  • 98 of the world’s 100 largest advertisers were Kantar clients in 2024.[22]

Distribution channels in the consumer data industry

  • 80 countries were covered by Kantar’s television audience measurement panel and first-party data operations in 2024.[22]
  • 3.1 trillion consumer data records were processed per week by NielsenIQ in 2026.[21]
  • More than 90 countries were covered by NielsenIQ’s cloud-based consumer intelligence platforms in 2026.[21]
  • More than 170 million panelists in approximately 100 markets were available through Kantar’s profiles business in 2024.[22]
  • GWI’s consumer data could be activated through marketplaces including LiveRamp and platforms including Meta, TikTok, The Trade Desk and Google in 2024.[60]

Key questions about the consumer data industry

How big is the global consumer data broker market in 2026?
The global data broker market is projected to reach $307.3 billion in 2026, with consumer data the largest category. Consumer data represented 46.03% of the market in 2025.
What growth rate is forecast for the market?
Grand View Research forecasts the global data broker market to grow from $307.3 billion in 2026 to $512.5 billion in 2033. This implies a 7.3% CAGR from 2025 to 2033.
What technology shifts are showing up in the consumer data supply chain?
API and feed delivery gains ground, while AI increases demand for enriched data. In 2026, 95% of market researchers were using AI tools regularly or experimenting across 15 countries.
How is the market structured by region and end user?
North America accounted for 47.92% of global data broker revenue in 2025 according to Mordor Intelligence. Marketing and advertising agencies accounted for 38.22% by end user.
How are privacy rules affecting compliance operations in this market?
Privacy enforcement is intensifying, including automated decision-making changes cited by Gartner. In California, 45 days is the deadline for data brokers to process deletion requests received through DROP from August 1, 2026.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Consumer Data Industry Statistics. Gitnux. https://gitnux.org/consumer-data-industry-statistics
MLA
Samuel Norberg. "Consumer Data Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/consumer-data-industry-statistics.
Chicago
Samuel Norberg. 2026. "Consumer Data Industry Statistics." Gitnux. https://gitnux.org/consumer-data-industry-statistics.

Sources & references

74 sources cited across this report

  1. community.esomar.org
  2. bcg.com
  3. qualtrics.com
  4. insightsassociation.org
  5. community.qualtrics.com
  6. teksystems.com
  7. higherlogicdownload.s3.amazonaws.com
  8. ec.europa.eu
  9. oecd.org
  10. theblock.co
  11. cdpinstitute.org
  12. business.adobe.com
  13. twilio.com
  14. stifel.com
  15. riverbed.com
  16. anomalo.com
  17. informatica.com
  18. kpmg.com
  19. utah.ismworld.org
  20. sec.gov
  21. investors.nielseniq.com
  22. kantar.com
  23. hotwireglobal.com
  24. experianplc.com
  25. investors.liveramp.com
  26. corporate.yougov.com
  27. yougov.com
  28. axios.com
  29. research-live.com
  30. ipsos.com
  31. newsroom.cisco.com
  32. survey.stackoverflow.co
  33. gallup.com
  34. computerworld.com
  35. s206.q4cdn.com
  36. investors.transunion.com
  37. business.linkedin.com
  38. toprankmarketing.com
  39. brand-news.it
  40. assets.equifax.com
  41. newsroom.transunion.com
  42. investor.equifax.com
  43. luenendonk.de
  44. whitelane.com
  45. tealium.com
  46. segment.com
  47. nielsen.com
  48. beta.nielsen.com
  49. equifax.com
  50. cisco.com
  51. siia.net
  52. cppa.ca.gov
  53. researchgate.net
  54. arxiv.org
  55. axis-intelligence.com
  56. gtia.org
  57. isc2.org
  58. cdn.sypher.eu
  59. pagerduty.com
  60. gwi.com
  61. content-archive.fast-edgar.com
  62. grandviewresearch.com
  63. mordorintelligence.com
  64. fortunebusinessinsights.com
  65. gartner.com
  66. iab.com
  67. ncsl.org
  68. investors.fico.com
  69. experian.com
  70. careers.publicisgroupe.com
  71. panels.nielsen.com
  72. data-axle.com
  73. search.ftc.gov
  74. ftc.gov