GITNUXREPORT 2025

Concert Statistics

Global concert industry grows with digital, social media, and sustainability trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

More than 79% of concert-goers in the U.S. attend at least one concert annually

Statistic 2

Approximately 62% of concert attendees are aged between 18 and 34 years old

Statistic 3

Around 45% of concert tickets are purchased online

Statistic 4

The most common reason for attending a concert is to enjoy live music, cited by 88% of attendees

Statistic 5

In 2022, over 67 million people attended at least one major music festival globally

Statistic 6

The average age of concert attendees has increased from 27 in 2010 to 31 in 2023

Statistic 7

35% of concert-goers use mobile apps to buy tickets

Statistic 8

Women make up approximately 55% of concert audiences in the U.S.

Statistic 9

The median age of concert-goers in Europe is around 28 years old

Statistic 10

The most popular music genres for concerts in 2023 were pop, rock, and hip-hop

Statistic 11

In 2022, the average spend per concert attendee on merchandise was $35

Statistic 12

60% of concert-goers prefer outdoor venues over indoor venues

Statistic 13

In 2023, about 52% of concert attendees reported that they bought tickets as part of a group or family package

Statistic 14

Around 70% of concert-goers in Asia-Pacific prefer attending local events rather than international tours

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The average number of concerts attended per person in North America is 4.2 per year

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The majority of concert attendees (around 65%) are loyal to specific artists or bands and frequently attend their shows

Statistic 17

The average age of festival attendees globally is approximately 30 years old

Statistic 18

55% of concert-goers cited the quality of sound as the most important factor influencing their overall experience

Statistic 19

Around 45% of concert attendees use dedicated apps for concert tracking and reminders

Statistic 20

The percentage of concert attendees concerned about COVID-19 safety protocols dropped to 25% in 2023, showing increased confidence in safety measures

Statistic 21

50% of concert-goers in Latin America prefer attending local festivals over international touring acts

Statistic 22

33% of concert attendees in Australia use their smartphones to access concert-related content during events

Statistic 23

On average, concert venues saw a 15% increase in attendance from 2022 to 2023

Statistic 24

The number of new music festivals launched globally increased by 25% in 2023

Statistic 25

The use of augmented reality (AR) and virtual reality (VR) in concerts increased by 40% in 2023

Statistic 26

The percentage of concerts that incorporate eco-friendly practices increased to 35% in 2023

Statistic 27

In 2023, the number of concert-related injuries reported at venues was down by 10% compared to the previous year

Statistic 28

The use of social media photos and videos increased audience engagement at concerts by over 50%

Statistic 29

The number of collaborations between artists for concerts increased by 18% in 2023

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The share of concerts with multiple stages or areas increased to 42% of all music festivals globally in 2023

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The average ticket resale markup for popular concerts was approximately 25% in 2023

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The number of green-certified venues increased by 22% in 2023, signifying a rising interest in sustainable concert practices

Statistic 33

The most common causes of concert cancellations in 2023 were artist illness (38%) and logistical issues (27%)

Statistic 34

The number of international concert tours increased by 12% in 2023 compared to 2022, indicating a stronger global movement

Statistic 35

The average ticket resale price increase was highest in North America at 30% in 2023

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Approximately 38% of concert marketing budgets were allocated to influencer marketing in 2023, indicating its rising importance

Statistic 37

The average number of social media mentions per concert increased by 22% in 2023, boosting advertising reach

Statistic 38

About 70% of major concert venues in the U.S. have adopted health screening procedures post-pandemic

Statistic 39

The average ticket resale markup for high-demand concerts in Europe was approximately 28% in 2023

Statistic 40

The global live music industry was valued at approximately $31 billion in 2022

Statistic 41

In 2023, the average ticket price for a concert in the U.S. was $97

Statistic 42

Over 40 million tickets for major concerts were sold in North America in 2023

Statistic 43

The global digital ticketing market was valued at around $6.9 billion in 2022 and is expected to grow

Statistic 44

The top three concert destinations in Europe for 2023 were London, Paris, and Berlin

Statistic 45

Ticket resale platforms saw a 30% increase in revenue in 2023 compared to 2022

Statistic 46

The revenue from VIP and premium ticket sales accounted for about 15% of total concert revenue in 2023

Statistic 47

The global market for concert lighting equipment was valued at over $2 billion in 2022 and is projected to grow at a CAGR of 6% through 2027

Statistic 48

The global market for portable concert sound systems was valued at $1.2 billion in 2022 and is expected to grow steadily

Statistic 49

About 70% of concert promoters believe that social media marketing significantly boosts ticket sales

Statistic 50

85% of concert venues utilize some form of digital ticketing technology

Statistic 51

Approximately 55% of U.S. concert venues have implemented contactless payment systems

Statistic 52

80% of concert organizers indicated that streaming or live broadcasting increased their event’s reach and popularity

Statistic 53

68% of concert promotions in 2023 included QR code integration for ticketing and event info

Statistic 54

60% of concert venues have adopted AI-based security measures, such as facial recognition or predictive analytics, as of 2023

Statistic 55

The use of blockchain technology for ticketing increased by 15% in 2023, enhancing transparency and reducing fraud

Statistic 56

The average length of a concert is approximately 2.5 hours

Statistic 57

About 65% of concert venues have implemented environmental sustainability policies, including waste reduction and energy efficiency, in 2023

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Sources

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Key Highlights

The global live music industry was valued at approximately $31 billion in 2022
More than 79% of concert-goers in the U.S. attend at least one concert annually
In 2023, the average ticket price for a concert in the U.S. was $97
Approximately 62% of concert attendees are aged between 18 and 34 years old
Around 45% of concert tickets are purchased online
The most common reason for attending a concert is to enjoy live music, cited by 88% of attendees
In 2022, over 67 million people attended at least one major music festival globally
The average age of concert attendees has increased from 27 in 2010 to 31 in 2023
35% of concert-goers use mobile apps to buy tickets
Women make up approximately 55% of concert audiences in the U.S.
The median age of concert-goers in Europe is around 28 years old
Over 40 million tickets for major concerts were sold in North America in 2023
On average, concert venues saw a 15% increase in attendance from 2022 to 2023

With the global live music industry soaring to an impressive $31 billion in 2022 and over 67 million fans flocking to concerts and festivals worldwide, it’s clear that live music continues to thrive as a dynamic and evolving cultural force in 2023.

Demographics and Attendee Behavior

More than 79% of concert-goers in the U.S. attend at least one concert annually
Approximately 62% of concert attendees are aged between 18 and 34 years old
Around 45% of concert tickets are purchased online
The most common reason for attending a concert is to enjoy live music, cited by 88% of attendees
In 2022, over 67 million people attended at least one major music festival globally
The average age of concert attendees has increased from 27 in 2010 to 31 in 2023
35% of concert-goers use mobile apps to buy tickets
Women make up approximately 55% of concert audiences in the U.S.
The median age of concert-goers in Europe is around 28 years old
The most popular music genres for concerts in 2023 were pop, rock, and hip-hop
In 2022, the average spend per concert attendee on merchandise was $35
60% of concert-goers prefer outdoor venues over indoor venues
In 2023, about 52% of concert attendees reported that they bought tickets as part of a group or family package
Around 70% of concert-goers in Asia-Pacific prefer attending local events rather than international tours
The average number of concerts attended per person in North America is 4.2 per year
The majority of concert attendees (around 65%) are loyal to specific artists or bands and frequently attend their shows
The average age of festival attendees globally is approximately 30 years old
55% of concert-goers cited the quality of sound as the most important factor influencing their overall experience
Around 45% of concert attendees use dedicated apps for concert tracking and reminders
The percentage of concert attendees concerned about COVID-19 safety protocols dropped to 25% in 2023, showing increased confidence in safety measures
50% of concert-goers in Latin America prefer attending local festivals over international touring acts
33% of concert attendees in Australia use their smartphones to access concert-related content during events

Demographics and Attendee Behavior Interpretation

With over 79% of Americans basking in live music annually and a steadily aging yet increasingly mobile concert crowd—whose loyalty to genres like pop, rock, and hip-hop is fueled by sound quality and outdoor venues—it's clear that while technology and safety have become essential, the true concert crescendo remains rooted in the shared joy of experiencing live music together.

Industry Trends and Market Dynamics

On average, concert venues saw a 15% increase in attendance from 2022 to 2023
The number of new music festivals launched globally increased by 25% in 2023
The use of augmented reality (AR) and virtual reality (VR) in concerts increased by 40% in 2023
The percentage of concerts that incorporate eco-friendly practices increased to 35% in 2023
In 2023, the number of concert-related injuries reported at venues was down by 10% compared to the previous year
The use of social media photos and videos increased audience engagement at concerts by over 50%
The number of collaborations between artists for concerts increased by 18% in 2023
The share of concerts with multiple stages or areas increased to 42% of all music festivals globally in 2023
The average ticket resale markup for popular concerts was approximately 25% in 2023
The number of green-certified venues increased by 22% in 2023, signifying a rising interest in sustainable concert practices
The most common causes of concert cancellations in 2023 were artist illness (38%) and logistical issues (27%)
The number of international concert tours increased by 12% in 2023 compared to 2022, indicating a stronger global movement
The average ticket resale price increase was highest in North America at 30% in 2023
Approximately 38% of concert marketing budgets were allocated to influencer marketing in 2023, indicating its rising importance
The average number of social media mentions per concert increased by 22% in 2023, boosting advertising reach
About 70% of major concert venues in the U.S. have adopted health screening procedures post-pandemic
The average ticket resale markup for high-demand concerts in Europe was approximately 28% in 2023

Industry Trends and Market Dynamics Interpretation

In 2023, concerts crescendoed in innovation and eco-consciousness with a 15% attendance boost, a 40% surge in AR/VR integration, and a 22% rise in green venues—yet artist illnesses and logistical hiccups still struck a chord, reminding us that while the industry is hitting all the high notes, it’s still tuning up for the perfect encore.

Market Size and Economic Value

The global live music industry was valued at approximately $31 billion in 2022
In 2023, the average ticket price for a concert in the U.S. was $97
Over 40 million tickets for major concerts were sold in North America in 2023
The global digital ticketing market was valued at around $6.9 billion in 2022 and is expected to grow
The top three concert destinations in Europe for 2023 were London, Paris, and Berlin
Ticket resale platforms saw a 30% increase in revenue in 2023 compared to 2022
The revenue from VIP and premium ticket sales accounted for about 15% of total concert revenue in 2023
The global market for concert lighting equipment was valued at over $2 billion in 2022 and is projected to grow at a CAGR of 6% through 2027
The global market for portable concert sound systems was valued at $1.2 billion in 2022 and is expected to grow steadily

Market Size and Economic Value Interpretation

As the concert industry swells to a $31 billion behemoth with over 40 million North American tickets sold in 2023, it’s clear that between soaring ticket prices, booming resale platforms, and the glittering allure of VIP exclusives, live music isn’t just about the sound—it's about tuning into a booming global economy where digital ticketing, premium experiences, and dazzling lighting are the new encore.

Technology and Digital Innovation

About 70% of concert promoters believe that social media marketing significantly boosts ticket sales
85% of concert venues utilize some form of digital ticketing technology
Approximately 55% of U.S. concert venues have implemented contactless payment systems
80% of concert organizers indicated that streaming or live broadcasting increased their event’s reach and popularity
68% of concert promotions in 2023 included QR code integration for ticketing and event info
60% of concert venues have adopted AI-based security measures, such as facial recognition or predictive analytics, as of 2023
The use of blockchain technology for ticketing increased by 15% in 2023, enhancing transparency and reducing fraud

Technology and Digital Innovation Interpretation

In an era where digital beats drive the concert scene, over 70% of promoters swear by social media's power, and with nearly all venues embracing tech—from AI security and contactless payments to blockchain ticketing—the music industry is seamlessly remixing tradition with innovation to boost attendance and protect the show.

Venue and Event Operations

The average length of a concert is approximately 2.5 hours
About 65% of concert venues have implemented environmental sustainability policies, including waste reduction and energy efficiency, in 2023

Venue and Event Operations Interpretation

While concertgoers enjoy nearly two and a half hours of musical delight, it's encouraging that over 65% of venues harmonize entertainment with eco-conscious practices, proving that sustainability is now a key encore in the industry.