Gitnux/Report 2026

Computing Industry Statistics

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Computing Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The computing industry at a glance

The computing industry is expanding rapidly as AI drives investment across devices, cloud infrastructure, software and semiconductors; worldwide IT spending is forecast to reach $6.37 trillion in 2026.

$6.37T[10]
Worldwide IT spending, 2026
$517.7B[39]
Q3 semiconductor sales, 2026
270.2M[10]
Worldwide PC shipments, 2025
53.4%[39]
U.S. semiconductor company share, 2025
Market size
Worldwide IT spending is forecast at $6.37 trillion in 2026, including $1.47 trillion for software, $1.57 trillion for services, $868 billion for devices and $822 billion for data-center systems. Global semiconductor sales reached $791.7 billion in 2025.[10][39]
Forecast & CAGR
Gartner forecasts worldwide IT spending to grow 14.2% in 2026, from $5.58 trillion in 2025 to $6.37 trillion. Semiconductor sales are projected by WSTS to exceed $1.5 trillion in 2026, implying roughly 89% growth from the $795.6 billion 2025 base reported by SIA.[10][39]
Market share & regions
U.S.-headquartered semiconductor companies accounted for 53.4% of worldwide semiconductor sales in 2025. In September 2026, semiconductor sales increased year over year by 191.7% in the Americas, 141.4% in Asia Pacific and other markets, 124.9% in China, 102.5% in Europe and 73.4% in Japan.[39]
Segmentation
Gartner divides 2026 IT spending into data-center systems at $822 billion, devices at $868 billion, software at $1.47 trillion, services at $1.57 trillion, infrastructure as a service at $287 billion and communications services at $1.35 trillion. The largest growth rates are forecast for data-center systems at 62.5% and IaaS at 29.3%.[10]
Key players & concentration
The global PC market remained concentrated in 2025: Lenovo held 27.2% of shipments, HP 21.3%, Dell 15.3%, Apple 9.2% and ASUS 6.9%; the top three vendors represented 63.8%. In cloud infrastructure, AWS, Microsoft Azure and Google Cloud together held about 61% of the market in the fourth quarter of 2025.[10][65]
Pricing
Gartner reported that rising hardware and memory costs were straining technology budgets in 2026. IDC expected the global PC market to reach $274 billion in value in 2026 despite an 11.3% shipment decline, indicating higher average selling prices caused by component cost inflation.[10][66]
Trends, drivers & challenges
AI infrastructure is the principal growth driver: Gartner forecasts data-center systems spending to rise 62.5% in 2026, while SIA and Deloitte estimate more than $4 trillion of global investment in AI data-center infrastructure through 2028. The main constraints are memory and hardware shortages, electricity and data-center capacity, inflation, supply-chain exposure and rising regulatory requirements.[10][39]
Consumer behavior & competition
Worldwide PC shipments increased 9.1% to 270.2 million units in 2025, supported by Windows 11 upgrades, tariffs and demand for newer systems. Competition remains concentrated among Lenovo, HP, Dell, Apple and ASUS, while cloud infrastructure competition is led by AWS, Microsoft and Google.[10][65]
M&A
M&A remains active in software, cloud and semiconductor design. IBM reported $12.6 billion of aggregate acquisition spending across software, infrastructure and consulting during the nine months ended September 30, 2026; Synopsys completed its Ansys acquisition for approximately $34.9 billion.[16]
Regulation
The EU AI Act entered a major enforcement phase on August 2, 2026, when the European Commission AI Office and national authorities became responsible for implementation and supervision. The framework includes transparency requirements, obligations for general-purpose AI providers and specific requirements for high-risk systems.[67]
Latest news
The latest major industry data available on November 11, 2026 shows global semiconductor sales of $517.7 billion in the third quarter of 2026, up 24.1% from the second quarter; September sales were $172.6 billion, up 146.8% year over year. SIA also reported that cumulative global semiconductor sales exceeded $1 trillion through August 2026.[39]

02 Ranking

Top 10 Companies in the Computing Industry

The leading companies in the computing industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

NVIDIA leads Gitnux's 2026 computing ranking with an Overall score of 9.6, with fiscal 2026 data-center revenue of $193.7 billion from accelerated computing and AI. Microsoft is the highest-ranked cloud computing and software platform provider at 9.5, with fiscal 2025 server products and cloud services revenue of $98.4 billion.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in AI acceleration hardware

    NVIDIA

    US

    Ranked #1 · 9.6 · AI acceleration hardware

    Why we picked it: Its accelerated computing and AI infrastructure segment reports $193.7 billion of data-center revenue.

    See in ranking ↓Visit nvidia.com ↗

  2. Leader in cloud and enterprise platforms

    Microsoft

    US

    Ranked #2 · 9.5 · Cloud and enterprise platforms

    Why we picked it: Its cloud and server segment reports $98.4 billion of fiscal-2025 revenue across server products and services.

    See in ranking ↓Visit microsoft.com ↗

  3. Leader in advanced logic manufacturing

    Taiwan Semiconductor Manufacturing Company

    TW

    Ranked #4 · 9.4 · Advanced logic manufacturing

    Why we picked it: Its advanced logic manufacturing reports 12,682 products across 534 customers in 2025.

    See in ranking ↓Visit tsmc.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the computing industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

NVIDIA

AI acceleration hardware · US

9.6
2

Microsoft

Cloud and enterprise platforms · US

9.5
3

Alphabet

Cloud and enterprise platforms · US

9.4
4

Taiwan Semiconductor Manufacturing Company

Advanced logic manufacturing · TW

9.4
5

Apple

Consumer computing devices · US

9.2
6

Samsung Electronics

Memory, semiconductors, smartphones and devices · KR

9.1
7

Broadcom

Networking, connectivity and infrastructure semiconductors · US

9.1
8

Lenovo

PCs, servers, storage and smart devices · HK

8.9
9

ASML

Lithography systems for advanced semiconductors · NL

8.9
10

Dell Technologies

Servers, storage, PCs and enterprise infrastructure · US

8.1

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the computing industry. In Computing Industry Statistics. Gitnux. https://gitnux.org/computing-industry-statistics/#top-companies

report visual · Comparison

EU ICT services value-added components

Computer programming, consultancy and related activities holds the largest share at 52%.

Computer programming, consultancy and related activities52%
Telecommunications21%
Software publishing11%
Wholesale of information and communication equipment8%
Data processing, hosting and related activities; web portals8%
Repair of computers and communication equipment1%
source-verifiedec.europa.eu

04 Statistics

Technology & Innovation

Developer use of AI tools is widespread: 64% of developers used AI to learn in 2026, and 58% used AI tools daily.

AI in the computing industry

  • 64% of developers used AI to learn in 2026, compared with 44% in 2025 and 37% in 2024, globally.[1]
  • 59% of developers reported using AI agents in an April 2026 pulse survey, globally.[1]
  • 84% of software developers used or planned to use AI tools in 2025, globally.[2]
  • 58% of developers used AI tools daily in 2026, compared with 47% in the 2025 Developer Survey, globally.[1]
  • 79% of developers used AI tools in their development workflow in 2025, up from 62% in 2024, globally.[1]
  • 72% of developers who had tried AI coding tools used them every day in 2026, globally.[3]

Automation in the computing industry

  • 63% of developers created team-level internal tools in 2026, globally.[4]
  • 60% or more of engineering respondents reported mostly or fully automating administrative communication in 2026, according to Chainguard’s survey.[5]
  • 60% or more of engineering respondents reported mostly or fully automating code-writing activities in 2026, according to Chainguard’s survey.[5]
  • 54% of developers built customer-facing applications in 2026, globally.[4]
  • 77% of developers built small scripts and automations in 2026, globally.[4]
  • At least 60% of engineering respondents reported mostly or fully automating each surveyed engineering activity in 2026, according to Chainguard’s survey.[5]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[6]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[6]
  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[6]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[7]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[6]

Technology Adoption in the software and IT services sector (sector benchmark)

  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[6]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[7]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[7]
  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[7]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[8]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[8]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[8]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[8]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[8]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[8]

Big Data in the software and IT services sector (sector benchmark)

  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[9]
  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[9]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[9]

05 Statistics

Data & Analytics

Data governance lag shows up in governance pace: in 2026, 76% of global data leaders said AI governance did not completely keep pace with employee use.

Business intelligence in the computing industry

  • 22.9% of Spanish enterprises used business-intelligence software in 2025.[8]
  • 35.8% of Dutch enterprises used business-intelligence software in 2025.[8]
  • 25.8% of Irish enterprises used business-intelligence software in 2025.[8]
  • 16.1% of EU enterprises used business-intelligence software in 2025.[8]
  • 13.0% of German enterprises used business-intelligence software in 2025.[8]
  • 41.6% of Danish enterprises used business-intelligence software in 2025.[8]

Data analytics in the computing industry

  • 38.6% was growth of the worldwide data-science and AI-platform segment in 2024.[10]
  • 22.7% was growth of the worldwide nonrelational database-management-system segment in 2024.[10]
  • $175 billion was the forecast worldwide data-and-analytics software market size for 2025.[10]
  • 13.9% was worldwide data-and-analytics software market growth in 2024.[10]
  • $358 billion was the forecast worldwide data-and-analytics software market size for 2029.[10]
  • $175.17 billion was the worldwide data-and-analytics software market in 2024.[10]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[11]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[11]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[11]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[11]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[12]
  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[11]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[13]
  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[13]
  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[14]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[15]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[13]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[14]

KPIs in the computing industry

  • 4 key performance indicators in the EU Digital Decade programme stem from artificial intelligence, cloud, data analytics and digital-intensity statistics.[8]
  • 65% of large EU enterprises used CRM applications in 2025.[8]
  • 69% of large EU enterprises used business-intelligence software in 2025.[8]
  • 25% of small EU enterprises used CRM applications in 2025.[8]
  • 53% of EU enterprises used specialised e-business software, including ERP, CRM or business intelligence, in 2025.[8]
  • 89% of large EU enterprises used ERP applications in 2025.[8]

06 Statistics

Strategy & Growth

Cloud and semiconductor demand indicators coexist: Google Cloud’s annual run rate rose above $70 billion in 2025.

Growth in the computing industry

  • Supermicro’s Integrated Memory segment revenue grew 30% year over year in fiscal 2025.[16]
  • Supermicro’s Advanced Computing segment revenue grew 17% year over year in fiscal 2025.[16]
  • Worldwide semiconductor revenue was projected to exceed $1.3 trillion in 2026.[10]
  • Google Cloud revenue grew 48% in 2025 and reached an annual run rate above $70 billion.[17]
  • Worldwide IT spending was forecast at $5.44 trillion in 2025, up 7.9% from 2024.[10]
  • Cloudflare’s international-customer revenue increased from 48% of total revenue in 2023 to 51% in 2025.[16]

Differentiation in the computing industry

  • NVIDIA’s gaming revenue reached $11.4 billion in fiscal 2025.[16]
  • NVIDIA’s data-center revenue reached $115.2 billion in fiscal 2025.[16]
  • NVIDIA’s compute revenue reached $102.2 billion in fiscal 2025.[16]
  • NVIDIA’s automotive revenue reached $1.7 billion in fiscal 2025.[16]
  • NVIDIA’s networking revenue reached $13.0 billion in fiscal 2025.[16]
  • CDW offered products and services from more than 1,000 technology vendors in 2025.[16]

Mergers and acquisitions in the computing industry

  • Dell completed an approximately $0.9 billion all-cash acquisition on February 3, 2025.[16]
  • AMD completed its acquisition of ZT Systems for $4.4 billion on March 31, 2025.[16]
  • Alphabet announced a $4.75 billion cash acquisition of Intersect in December 2025.[17]

Strategic partnerships in the computing industry

  • CDW maintained more than 1,000 vendor partnerships in 2025.[16]
  • Supermicro collaborated with SK Telecom on Haien, one of South Korea’s largest sovereign AI clusters, in fiscal 2025.[16]
  • CDW held vendor certifications from Broadcom, Cisco, Dell, HPE, IBM, Lenovo, Microsoft, NetApp, Nutanix, Palo Alto Networks and Samsung in 2025.[16]
  • Alphabet expanded its partnership with American Express to support contact-center modernization and agentic commerce in 2026.[17]
  • Alphabet said Google Cloud customers signing deals above $1 billion in 2025 outnumbered the previous three years combined.[17]
  • Supermicro expanded partnerships with CDW, Dell, Insight and NVIDIA during fiscal 2025.[16]

07 Statistics

People & Workforce

Remote work remains substantial: 34.8% of global software and IT respondents worked remotely in 2026.

Hiring in the computing industry

  • Software-development job postings on Indeed were 49% below their pre-pandemic level in early 2025 in the United States.[18]
  • 45% of top computer-science graduates in 2025 were less likely to land jobs at major technology companies than the 2022 class.[19]
  • 55% of hiring at major technology companies was for software engineers in 2025, up from 46% in 2019.[19]
  • Software and data-related technical roles reached 102% of their 2019 hiring baseline by 2025 globally.[20]
  • Only 19% of 149 technology job titles on Indeed exceeded their pre-pandemic posting levels in early 2025 in the United States.[18]

Employee retention in the computing industry

  • 88.6% of technology employers surveyed by iHire experienced employee departures in 2025.[21]
  • 14% higher turnover followed return-to-office mandates in a study of more than three million workers at 54 high-tech and financial firms.[22]
  • 6.4% was the IT-staff turnover rate reported in 2024 by the Society for Information Management.[7]
  • One in three technology professionals switched jobs during the year covered by ISACA’s 2025 workplace survey.[23]
  • 41% of technology professionals cited work-life balance as a top reason for staying at a job in 2025.[23]

Remote Work in the software and IT services sector (sector benchmark)

  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[4]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[24]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[24]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[4]
  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[24]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[25]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[26]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[24]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[26]
  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[24]

Upskilling in the computing industry

  • 52.8% of developers learning to code viewed AI tools favorably in 2025, down from 72.1% in 2024, globally.[1]
  • 44% of developers used AI-enabled tools to learn in 2025, up from 37% in 2024, globally.[1]
  • 69% of developers spent time learning a new coding technique or programming language in 2025, globally.[1]
  • 69% of developers reported spending time learning during the previous six months in 2026, globally.[1]
  • 34% of cybersecurity professionals reported that their organizations had the right staffing level in 2025, globally.[27]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[4]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[24]
  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[26]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[24]
  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[26]

08 Statistics

Customer & Sales

Computing buyers expand on platform partners: Cloudflare had 332,466 paying customers at December 31, 2025.

Customer experience in the computing industry

  • Sprout Social had 3,803 customers contributing at least $30,000 in annual recurring revenue at December 31, 2025, up 13% year over year.[16]
  • 332,466 paying customers used Cloudflare’s computing and connectivity platform at December 31, 2025, up from 237,714 in 2024.[16]
  • 4,298 Cloudflare customers generated more than $100,000 in annualized revenue at December 31, 2025, compared with 3,497 in 2024.[16]
  • HubSpot served 288,706 customers at December 31, 2025, compared with 247,939 customers one year earlier.[28]
  • HubSpot’s average subscription revenue per customer was $11,414 in 2025, compared with $11,343 in 2024.[28]

Customer retention in the computing industry

  • GoDaddy’s 2017 customer cohort had an average annual revenue retention rate above 91% over the seven years through 2025.[16]
  • GoDaddy retained approximately 90% of customers with more than three years of tenure at December 31, 2025.[16]
  • More than 89% of GoDaddy’s 2025 revenue came from customers who were also customers in the prior year.[16]
  • DISCO’s dollar-based net retention rate was 98% at December 31, 2025, compared with 96% at December 31, 2024.[16]
  • GoDaddy’s customer retention rate was approximately 85% in each of the five years through 2025, except 2024, when it was approximately 84%.[16]

Customer acquisition in the computing industry

  • Sprout Social’s customers contributing at least $50,000 in annual recurring revenue reached 2,022 at December 31, 2025, up 18% year over year.[16]
  • GoDaddy’s 2017 customer cohort generated approximately $3.0 billion in aggregate bookings by the end of 2025.[16]
  • Cloudflare’s paying customers increased from 237,714 in 2024 to 332,466 in 2025.[16]
  • Cloudflare’s paying-customer count increased 40% during 2025, according to its annual report.[16]
  • Cloudflare’s large-customer base increased from 3,497 customers in the fourth quarter of 2024 to 4,298 in the fourth quarter of 2025.[16]

Customer loyalty in the computing industry

  • Twilio’s 2025 survey found that 45% of consumers felt understood by the brands they interacted with.[29]
  • GoDaddy’s customers with more than three years of tenure had an approximately 90% retention rate at December 31, 2025.[16]
  • Twilio’s 2025 global survey found that 75% of companies saw increased customer spend from personalization efforts.[29]
  • Cloudflare’s dollar-based net retention rate was 120% in the fourth quarter of 2025.[16]
  • DoubleVerify’s net revenue retention rate was 109% in 2025, indicating expansion of revenue from its retained advertiser customers.[16]

Lead generation in the computing industry

  • In High Alpha’s 2025 SaaS benchmark, influencer marketing was selected by 5% of companies in one reported ARR band and 8% in another.[30]
  • The 2026 B2B Pipeline Trust Report identified 3.1 times more pipeline per dollar of lead-generation spend for high-performing teams than for median teams.[31]
  • The 2026 B2B Pipeline Trust Report surveyed more than 500 B2B marketing and sales leaders across technology sectors including SaaS and enterprise software.[31]
  • In High Alpha’s 2025 SaaS benchmark, 15% of companies in the reported ARR bands selected events as a go-to-market channel.[30]

09 Statistics

Marketing & Brand

Brand and acquisition behavior show measurable spend plans: 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.

Marketing in the computing industry

  • High Alpha’s 2025 SaaS benchmark reported events as a go-to-market channel for 15% of companies in the displayed ARR categories.[30]
  • Sales and marketing expense at a software company in the cited 2025 filing was 56% of revenue in 2023.[16]
  • High Alpha’s 2025 SaaS benchmark reported influencer marketing adoption ranging from 5% to 8% across displayed ARR categories.[30]
  • Sales and marketing expense at a software company in the cited 2025 filing represented 48% of total revenue, down from 51% in 2024.[16]
  • A software company reported a $199.8 million, or 26%, increase in sales and marketing expense in 2025.[16]

Digital marketing in the computing industry

  • Technology and shopping advertising customers numbered 793 in the fourth quarter of 2024.[16]
  • Technology and shopping advertising customers had 92.9% net advertising and performance-marketing revenue retention in the fourth quarter of 2024.[16]
  • Technology and shopping advertising customers generated $163,947 in quarterly revenue per customer in the fourth quarter of 2024.[16]
  • DoubleVerify reported gross revenue retention above 95% among customers that use its digital advertising verification services in 2025.[16]
  • DoubleVerify’s net revenue retention rate was 109% in 2025 for its digital advertising customer base.[16]

Branding in the computing industry

  • NVIDIA was the highest-ranked technology newcomer in Kantar BrandZ’s 2021 ranking, before ChatGPT’s 2025 debut.[32]
  • Three-quarters of the top 100 technology brands increased their brand value in 2025.[33]
  • ChatGPT debuted in 60th place in Kantar BrandZ’s 2025 global brand ranking.[32]
  • The 2025 Kantar business-technology category included IBM, Salesforce, Cisco, Snapdragon, ServiceNow, Intel, Dell Technologies, Oracle, AMD and Adobe.[32]
  • The world’s top 100 technology brands had a combined brand value of $3.2 trillion in 2025.[33]

Social media in the computing industry

  • Sprout Social had 2,022 customers contributing at least $50,000 in annual recurring revenue at December 31, 2025.[16]
  • Sprout Social’s $30,000-plus customer count increased 13% year over year in 2025.[16]
  • Sprout Social’s dollar-based net retention rate was 100% in 2025.[16]
  • Sprout Social’s dollar-based net retention rate was 104% in 2024.[16]
  • Sprout Social’s dollar-based net retention rate excluding SMB customers was 108% in 2024.[16]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[34]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[35]
  • Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[36]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[34]
  • Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[36]

10 Statistics

Operations & Execution

Operations reflect cloud delivery scale, with 67.6% of IT services delivered through cloud infrastructure among surveyed organizations in 2024.

Operational efficiency in the computing industry

  • Microsoft Intelligent Cloud revenue increased 21% to $106.3 billion in fiscal 2025.[37]
  • Microsoft operating expenses increased 6% in fiscal 2025, below its 15% revenue growth.[37]
  • Microsoft Cloud gross margin was 69% in fiscal 2025, with efficiency gains in Azure partly offsetting AI-infrastructure costs.[37]
  • Computing infrastructure providers, data processing and web-hosting employment is projected to grow 20.3% from 2024 to 2034 in the United States.[38]
  • Microsoft More Personal Computing operating income increased 18% to $14.2 billion in fiscal 2025.[37]

Supply chain in the computing industry

  • 99% of the U.S. semiconductor industry by revenue was represented by the Semiconductor Industry Association in 2025.[39]
  • $627.6 billion was the value of global semiconductor sales in 2024, up 19.1% from 2023.[39]
  • $170.9 billion was the global semiconductor sales value in the fourth quarter of 2024.[39]
  • 17.1% was the year-over-year increase in global semiconductor sales in the fourth quarter of 2024.[39]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Across European organizations, 35% planned to increase their use of nearshore outsourcing in the 2024/2025 sourcing study.[40]
  • Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[41]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[41]
  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[8]
  • Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[41]

11 Statistics

Finance & Pricing

Usage-based pricing is common, with 73% of companies layering usage-based pricing alongside subscriptions in 2025.

Pricing strategy in the computing industry

  • 45% of companies sold tiered software or AI packages in 2025.[42]
  • 5% was the median increase in annual introductory subscription prices between January 2022 and September 2024.[43]
  • 18.7% was the median revenue growth from 2024 to 2025 among subscription sites that raised prices.[43]
  • 13% of companies included one-time or perpetual purchases in their software pricing models in 2025.[42]
  • 73% of companies layered usage-based pricing alongside subscriptions in 2025.[42]

Cost reduction in the computing industry

  • $2.272 billion was the decrease in UPS Supply Chain Solutions operating expenses in 2025.[44]
  • 9.5% was the decrease in total costs and expenses reported by a supply-chain services company in 2025.[45]
  • 4.2% was Arlo’s decrease in subscriptions and services cost of revenue in 2025 after cloud-platform optimization.[16]
  • 19.5% was the decrease in UPS Supply Chain Solutions operating expenses in 2025.[44]
  • 11.5% was the decline in average employee headcount reported by a supply-chain services company in 2025.[45]

Profitability in the computing industry

  • 73.5% was NVIDIA’s non-GAAP gross margin in fiscal 2025.[46]
  • 59.4% was Teradata’s gross-profit margin in 2025.[16]
  • 10.6% was UPS Supply Chain Solutions’ non-GAAP adjusted operating margin in 2025.[44]
  • 80.1% was Dropbox’s GAAP gross margin in fiscal 2025.[47]
  • 36.3% was Microsoft’s net-income margin in fiscal 2025, calculated from $101.8 billion net income and $281.7 billion revenue.[37]

Financial planning in the computing industry

  • $19.1 billion was Microsoft’s fiscal-2025 year-over-year operating-income increase.[37]
  • $128.5 billion was Microsoft’s fiscal-2025 operating income.[37]
  • 87% was recurring revenue as a share of total revenue in 2025 for the reporting software company in the source.[48]
  • $36.6 billion was Microsoft’s fiscal-2025 year-over-year revenue increase.[37]
  • $281.7 billion was Microsoft’s fiscal-2025 revenue, up 15% year over year.[37]

12 Statistics

Product & Service

Service mix and recurring exposure stay central, with 95% of PTC’s 2025 revenue reported as recurring.

Product development in the computing industry

  • $539.815 million was Five9’s research and development expense in fiscal 2025, covering product-development personnel, prototypes and technology costs, worldwide.[16]
  • $10.977 billion was Broadcom’s research and development expense in fiscal 2025, United States.[16]
  • $9.310 billion was Broadcom’s research and development expense in fiscal 2024, United States.[16]
  • $27.195 billion was Microsoft’s research and development expense in fiscal 2023, including product-development costs, worldwide.[16]
  • 10% was Microsoft’s year-over-year increase in research and development expense in fiscal 2025, driven by cloud, AI engineering and gaming investments, worldwide.[16]

Product lifecycle in the computing industry

  • 30,000+ customers were supported by PTC in 2025 across its product portfolio, worldwide.[16]
  • 95% of PTC’s 2025 revenue was recurring, reflecting a subscription-oriented product lifecycle, worldwide.[16]
  • 8% was Microsoft 365 Consumer subscriber growth in fiscal 2025, worldwide.[16]
  • 7,000+ employees worked for PTC in 2025 to develop, sell and support its software products, worldwide.[16]
  • $26.6 billion was Apple Services revenue in the reported 2025 quarter, worldwide.[49]

After-sales in the computing industry

  • 77 was the 2026 U.S. personal-computer score for timeliness of manufacturer-provided service repair.[50]
  • 76 was Microsoft’s 2026 personal-computer customer-satisfaction score in the United States.[50]
  • $897 million was Dell’s warranty-claims cost in 2025, United States.[51]
  • 75 was the 2026 U.S. personal-computer call-center satisfaction score.[50]
  • $2.02 billion was paid in warranty claims by U.S.-based computer original-equipment manufacturers in 2025.[51]

Value proposition in the computing industry

  • $128.528 billion was Microsoft’s operating income in fiscal 2025, worldwide.[16]
  • $193.893 billion was Microsoft’s gross margin in fiscal 2025, worldwide.[16]
  • More than 80% of IBM’s 2025 revenue came from clients transacting across software, consulting and infrastructure segments, worldwide.[52]
  • 12% was Microsoft’s fiscal-2025 increase in operating income, worldwide.[16]
  • $88.6 million was subscription revenue reported by the computing-platform company in the quarter ended June 30, 2025.[16]

13 Statistics

Sustainability & Ethics

Energy footprint remains a constraint in planning, with Microsoft reporting a 168% increase in energy use against its 2020 baseline in fiscal 2024.

Sustainability in the computing industry

  • 23.4% was Microsoft’s increase in total Scope 1, 2 and 3 emissions against its 2020 baseline, measured for fiscal 2024.[53]
  • More than 55% was Apple’s reduction in overall greenhouse-gas emissions from 2015 to 2023, globally.[54]
  • 168% was Microsoft’s increase in energy use against its 2020 baseline, measured for fiscal 2024.[53]
  • 88.1% of Microsoft’s operational waste was diverted from landfill or incineration in fiscal 2024, globally.[37]
  • About 9% annually was the growth rate of data-center electricity consumption from 2020 onward, according to Ericsson’s ICT sustainability analysis.[55]

ESG in the computing industry

  • 74% of information-technology companies used accounting firms for external sustainability assurance in 2024.[56]
  • 32% of information-technology companies obtained reasonable assurance for sustainability information in 2024.[56]
  • 3% of information-technology companies used engineering firms for external sustainability assurance in 2024.[56]
  • 59% of information-technology companies’ assured sustainability information covered specified report sections in 2024.[56]
  • 95% of information-technology companies in the Russell 1000 reported sustainability information in 2024.[56]

Ethics in the computing industry

  • More than 600 technology suppliers had received IBM technology-ethics training by the end of 2023.[52]
  • 68% of surveyed CEOs said generative-AI governance should be integrated during design rather than added after deployment.[52]
  • 4.6% of AI spending was allocated to AI ethics in 2024, according to IBM’s global enterprise research.[52]
  • 51% of surveyed companies identified privacy and data governance as their leading responsible-AI risk.[57]
  • 47% of surveyed technology leaders had established a generative-AI ethics council, according to IBM research.[52]

CSR in the computing industry

  • 264,300 employees worked for IBM and its wholly owned subsidiaries in 2025.[52]
  • 175 countries was IBM’s reported operating footprint in 2025.[52]
  • 14.2 thousand complementary employees were reported by IBM in 2024.[52]
  • 1.5 million people had cumulatively completed IBM AI training by 2025.[52]
  • 282,200 employees worked for IBM and its wholly owned subsidiaries in 2023.[52]

Circular economy in the computing industry

  • 100% recycled aluminum alloy was used in the enclosures of Microsoft Surface Pro 11 and Laptop 7.[37]
  • 56% of the cobalt shipped in Apple batteries came from recycled sources in 2023.[54]
  • 26,000 metric tons of Microsoft waste were diverted from landfill or incineration in fiscal 2024.[37]
  • 94.8% was Microsoft’s product-packaging recyclability rate in fiscal 2024.[37]
  • 8 out of 10 was the iFixit repairability score for Microsoft Surface Pro 11 and Laptop 7.[37]

Carbon footprint in the computing industry

  • 345 gCO2e/kWh was Google’s 2024 location-based electricity-emissions factor for AI delivery at scale.[58]
  • About 750 million metric tons of CO2e represented ICT’s total lifecycle emissions in 2024, globally.[55]
  • 80% of smartphone greenhouse-gas emissions occur during production, according to UNCTAD’s digital-economy analysis.[59]
  • 23.4% was Microsoft’s increase in total Scope 1, 2 and 3 emissions against its 2020 baseline in fiscal 2024.[53]
  • 1.15 liters per kilowatt-hour was Google’s data-center water-use effectiveness value in 2024.[58]

15 Statistics

Globalization & Expansion

Global delivery footprints stay large; Cloudflare operated a network with colocation facilities in more than 330 cities and over 125 countries in 2025.

Globalization in the computing industry

  • CDW provided integrated IT solutions in approximately 150 countries in 2025.[16]
  • $40.6 billion of IBM’s 2025 revenue came from countries outside the United States.[16]
  • $137.2 billion of Microsoft’s 2025 revenue came from customers outside the United States.[37]
  • Cloudflare operated a network with colocation facilities in more than 330 cities and over 125 countries in 2025.[16]
  • 51% of Cloudflare’s revenue came from international customers in 2025.[16]

Supplier management in the computing industry

  • €16.2 billion was ASML’s total supplier spend in 2025.[63]
  • More than 1,000 suppliers supported ASM in 2025, including 67 critical and strategic direct-material suppliers.[64]
  • 272 business-critical ASML suppliers accounted for 89% of product-related supplier spend in 2025.[63]
  • CDW generated more than $2.0 billion in sales from each of its three largest vendor partners in 2025.[16]
  • 56% of ASM’s total spending was covered by critical and strategic suppliers in 2025.[64]

Stakeholder management in the computing industry

  • Nearly 75% of Google Cloud customers had used Google’s vertically optimized AI products by the end of 2025.[17]
  • 61% of enterprises surveyed by Gartner began 2025 in a better position than at the same time in 2024.[10]
  • No AMD customer represented at least 10% of consolidated revenue in fiscal 2025.[16]
  • More than 250,000 business, government, education and healthcare customers used CDW in 2025.[16]
  • No single IBM client represented 10% or more of total revenue in 2025.[16]

Distribution channels in the computing industry

  • CDW shipped approximately 22 million units annually from its distribution centers in 2025.[16]
  • Five dedicated customer channels in CDW’s United States business each generated at least $1.7 billion in sales in 2025.[16]
  • 74% of Cloudflare’s 2025 revenue came from direct customers, while channel partners generated 26%.[16]
  • CDW’s United Kingdom and Canadian businesses together generated $2.7 billion in sales in 2025.[16]
  • CDW operated two distribution centers in North America and one in the United Kingdom in 2025.[16]

Key questions about the computing industry

What is the 2026 size of worldwide IT spending for the computing industry?
Worldwide IT spending is forecast to reach $6.37 trillion in 2026.
How fast is worldwide IT spending expected to grow in 2026?
Gartner forecasts worldwide IT spending to grow 14.2% in 2026, from $5.58 trillion in 2025 to $6.37 trillion.
Which companies lead the computing industry?
NVIDIA leads Gitnux's 2026 computing ranking with an Overall score of 9.6, with fiscal 2026 data-center revenue of $193.7 billion from accelerated computing and AI. Microsoft is the highest-ranked cloud computing and software platform provider at 9.5, with fiscal 2025 server products and cloud services revenue of $98.4 billion.
What technology shift is most tied to data-center spending growth in 2026?
AI infrastructure drives the forecast, with data-center systems spending rising 62.5% in 2026.
How concentrated is cloud infrastructure competition for large providers?
In cloud infrastructure, AWS, Microsoft Azure, and Google Cloud together held about 61% of the market in Q4 2025.
How are PC and semiconductor volumes trending against each other into 2026?
Worldwide PC shipments increased 9.1% to 270.2 million units in 2025, while semiconductor sales in Q3 2026 were $517.7 billion.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 11). Computing Industry Statistics. Gitnux. https://gitnux.org/computing-industry-statistics
MLA
Samuel Norberg. "Computing Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/computing-industry-statistics.
Chicago
Samuel Norberg. 2026. "Computing Industry Statistics." Gitnux. https://gitnux.org/computing-industry-statistics.

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