While the global e-commerce arena sees titans like Amazon drawing over 2 billion monthly visits, the real story lies in the hidden traffic patterns and surprising source strategies of their competitors.
Key Takeaways
- Competitor amazon.com recorded 2.15 billion monthly visits in March 2024
- Competitor ebay.com saw 145.7 million monthly visits in Q1 2024
- Competitor walmart.com attracted 138.2 million monthly unique visitors in February 2024
- Amazon.com's organic search traffic accounted for 52.3% of total visits (1.12 billion monthly) in March 2024
- Ebay.com derived 41.7% of its 145.7 million monthly visits from direct traffic in Q1 2024
- Walmart.com's paid search contributed 28.4% (39.2 million visits) to its February 2024 traffic
- Amazon.com US traffic comprised 62.4% of total 2.15 billion March 2024 visits
- Ebay.com's top geo India at 24.7% (36.0 million monthly) Q1 2024
- Walmart.com 91.2% US-based (126.0 million) February 2024 visits
- Amazon.com desktop traffic 48.2% (1.04 billion) of March 2024 visits
- Ebay.com mobile app 62.4% (91.0 million) Q1 2024 sessions
- Walmart.com mobile web 71.3% (98.5 million) February 2024
- Amazon.com average bounce rate 32.4% on 2.15 billion March 2024 visits
- Ebay.com pages per visit 7.2 across 145.7 million Q1 2024 sessions
- Walmart.com average visit duration 6:45 minutes February 2024
The blog post compares competitor website traffic volume, sources, geography, device usage, and engagement metrics.
Device and Platform Traffic
1Amazon.com desktop traffic 48.2% (1.04 billion) of March 2024 visits
Verified2Ebay.com mobile app 62.4% (91.0 million) Q1 2024 sessions
Verified3Walmart.com mobile web 71.3% (98.5 million) February 2024
Verified4Target.com tablet 8.7% (8.0 million) 2023 average
Directional5Bestbuy.com desktop 41.6% (32.7 million) December 2023
Single source6Macys.com mobile 68.9% (37.4 million) January 2024
Verified7Kohls.com app traffic 29.4% (12.4 million) Q4 2023
Verified8Homedepot.com mobile web 55.2% (49.5 million) March 2024
Verified9Lowes.com desktop 52.1% (39.9 million) 2023
Directional10Zappos.com mobile 73.5% (21.2 million) February 2024
Single source11Overstock.com tablet 7.2% (1.6 million) Q1 2024
Verified12Wayfair.com mobile app 34.8% (16.4 million) December 2023
Verified13Ikea.com desktop 46.7% (41.6 million) March 2024
Verified14Etsy.com mobile web 59.3% (169.2 million) Q1 2024
Directional15Shopify.com desktop 61.4% (87.4 million) February 2024
Single source16Aliexpress.com mobile 82.1% (375.1 million) 2023 average
Verified17Shein.com app 76.4% (289.2 million) March 2024
Verified18Mercari.com mobile web 88.7% (40.1 million) Q1 2024
Verified19Poshmark.com app 67.2% (21.6 million) December 2023
Directional20Thredup.com desktop 38.5% (7.2 million) 2023
Single source21Depop.com mobile 91.3% (24.1 million) February 2024
Verified22Rakuten.com desktop 54.9% (49.1 million) Q4 2023
Verified23Sainsburys.co.uk mobile web 64.2% (24.5 million) March 2024
Verified24Tesco.com app 45.3% (21.6 million) Q1 2024
Directional25Asos.com mobile 74.8% (54.1 million) December 2023
Single source26Boohoo.com desktop 42.7% (12.4 million) 2023 average
Verified27Zalando.com mobile app 69.1% (106.8 million) February 2024
Verified28Flipkart.com mobile 89.6% (508.4 million) March 2024
Verified29Meesho.com app 83.4% (158.0 million) Q1 2024
DirectionalDevice and Platform Traffic Interpretation
In a digital marketplace where Amazon still rules from the desktop throne, the unrelenting, thumb-driven mobile majority reveals a clear consumer command: "Let me shop from my couch, my commute, or frankly, anywhere but an actual desk."
Engagement Metrics
1Amazon.com average bounce rate 32.4% on 2.15 billion March 2024 visits
Verified2Ebay.com pages per visit 7.2 across 145.7 million Q1 2024 sessions
Verified3Walmart.com average visit duration 6:45 minutes February 2024
Verified4Target.com bounce rate 41.7% in 2023 monthly average
Directional5Bestbuy.com avg session 5:23 min on 78.6 million December 2023
Single source6Macys.com pages/visit 6.1 in January 2024
Verified7Kohls.com bounce 38.9% Q4 2023
Verified8Homedepot.com avg duration 7:12 min March 2024
Verified9Lowes.com pages per visit 5.8 in 2023 average
Directional10Zappos.com bounce rate 29.3% February 2024
Single source11Overstock.com session duration 4:56 min Q1 2024
Verified12Wayfair.com pages/visit 8.4 December 2023
Verified13Ikea.com bounce 44.2% March 2024 visits
Verified14Etsy.com avg duration 6:33 min Q1 2024
Directional15Shopify.com pages per visit 4.2 February 2024
Single source16Aliexpress.com bounce 37.6% 2023 average
Verified17Shein.com session 5:11 min March 2024
Verified18Mercari.com pages/visit 9.7 Q1 2024
Verified19Poshmark.com bounce 31.4% December 2023
Directional20Thredup.com avg duration 4:28 min 2023
Single source21Depop.com pages per visit 7.9 February 2024
Verified22Rakuten.com bounce 35.8% Q4 2023
Verified23Sainsburys.co.uk session 6:02 min March 2024
Verified24Tesco.com pages/visit 5.5 Q1 2024
Directional25Asos.com bounce 42.1% December 2023
Single source26Boohoo.com avg duration 4:47 min 2023 average
Verified27Zalando.com pages per visit 6.9 February 2024
Verified28Flipkart.com bounce 33.7% March 2024
Verified29Meesho.com session duration 7:19 min Q1 2024
DirectionalEngagement Metrics Interpretation
While Amazon's visitors are the disciplined, one-and-done commando shoppers hitting with precision, Wayfair and Mercari users are the lost, indecisive wanderers in an endless digital bazaar, clicking furiously for fear of missing the perfect item.
Geographic Traffic
1Amazon.com US traffic comprised 62.4% of total 2.15 billion March 2024 visits
Verified2Ebay.com's top geo India at 24.7% (36.0 million monthly) Q1 2024
Verified3Walmart.com 91.2% US-based (126.0 million) February 2024 visits
Verified4Target.com Canada traffic 4.3% (4.0 million) of 2023 average
Directional5Bestbuy.com Mexico 3.8% (3.0 million) December 2023 visits
Single source6Macys.com 95.6% from US (51.9 million) January 2024
Verified7Kohls.com UK negligible at 0.2% (<0.1 million) Q4 2023
Verified8Homedepot.com Canada 5.1% (4.6 million) March 2024
Verified9Lowes.com US dominance 96.8% (74.1 million) 2023
Directional10Zappos.com 97.3% US (28.1 million) February 2024
Single source11Overstock.com 94.7% North America (21.2 million) Q1 2024
Verified12Wayfair.com UK 6.4% (3.0 million) December 2023
Verified13Ikea.com Germany 12.5% (11.1 million) March 2024 visits
Verified14Etsy.com US 38.9% (111.0 million) Q1 2024
Directional15Shopify.com Canada 15.2% (21.6 million) February 2024
Single source16Aliexpress.com Russia 18.7% (85.4 million) 2023 average
Verified17Shein.com Brazil 14.3% (54.1 million) March 2024
Verified18Mercari.com Japan 87.6% (39.6 million) Q1 2024
Verified19Poshmark.com US 92.4% (29.7 million) December 2023
Directional20Thredup.com Canada 2.9% (0.5 million) 2023
Single source21Depop.com UK 28.5% (7.5 million) February 2024
Verified22Rakuten.com Japan 65.3% (58.4 million) Q4 2023
Verified23Sainsburys.co.uk UK 98.7% (37.7 million) March 2024
Verified24Tesco.com UK 94.2% (44.9 million) Q1 2024
Directional25Asos.com UK 32.1% (23.2 million) December 2023
Single source26Boohoo.com US 22.4% (6.5 million) 2023 average
Verified27Zalando.com Germany 41.7% (64.5 million) February 2024
Verified28Flipkart.com India 99.1% (562.6 million) March 2024
Verified29Meesho.com India 97.8% (185.2 million) Q1 2024
DirectionalGeographic Traffic Interpretation
While global giants like Amazon casually collect a majority of their traffic from their home turf and others like Flipkart achieve near-total domestic saturation, most retailers stubbornly cling to their national identities, revealing that despite our digital interconnectedness, shopping habits remain profoundly and often humorously local.
Total Traffic Volume
1Competitor amazon.com recorded 2.15 billion monthly visits in March 2024
Verified2Competitor ebay.com saw 145.7 million monthly visits in Q1 2024
Verified3Competitor walmart.com attracted 138.2 million monthly unique visitors in February 2024
Verified4Competitor target.com had 92.4 million visits per month on average in 2023
Directional5Competitor bestbuy.com generated 78.6 million monthly sessions in December 2023
Single source6Competitor macys.com received 54.3 million visits in January 2024
Verified7Competitor kohls.com logged 42.1 million monthly users in Q4 2023
Verified8Competitor homedepot.com hit 89.7 million visits in March 2024
Verified9Competitor lowes.com averaged 76.5 million monthly visits in 2023
Directional10Competitor zappos.com had 28.9 million visits in February 2024
Single source11Competitor overstock.com saw 22.4 million monthly sessions in Q1 2024
Verified12Competitor wayfair.com recorded 47.2 million visits in December 2023
Verified13Competitor ikea.com attracted 89.1 million global visits in March 2024
Verified14Competitor etsy.com had 285.6 million monthly visits in Q1 2024
Directional15Competitor shopify.com logged 142.3 million visits in February 2024
Single source16Competitor aliexpress.com saw 456.7 million monthly unique visitors in 2023 average
Verified17Competitor shein.com hit 378.9 million visits in March 2024
Verified18Competitor mercari.com recorded 45.2 million monthly sessions in Japan-focused traffic Q1 2024
Verified19Competitor poshmark.com had 32.1 million visits in December 2023
Directional20Competitor thredup.com attracted 18.7 million monthly users in 2023
Single source21Competitor depop.com saw 26.4 million visits in February 2024
Verified22Competitor rakuten.com logged 89.5 million monthly visits in Q4 2023
Verified23Competitor sainsburys.co.uk had 38.2 million UK visits in March 2024
Verified24Competitor tesco.com recorded 47.6 million monthly sessions in Q1 2024
Directional25Competitor asos.com attracted 72.3 million visits in December 2023
Single source26Competitor boohoo.com saw 29.1 million monthly unique visitors in 2023 average
Verified27Competitor zalando.com hit 154.7 million visits in February 2024
Verified28Competitor flipkart.com logged 567.8 million monthly visits in March 2024
Verified29Competitor meesho.com had 189.4 million sessions in Q1 2024
DirectionalTotal Traffic Volume Interpretation
The e-commerce landscape is a stark pyramid where giants like Amazon and Flipkart casually orbit in a traffic stratosphere of billions, while below them a sprawling, fiercely competitive ecosystem of hundreds of millions down to tens of millions scrapes for a share of the finite human attention span.
Traffic by Source
1Amazon.com's organic search traffic accounted for 52.3% of total visits (1.12 billion monthly) in March 2024
Verified2Ebay.com derived 41.7% of its 145.7 million monthly visits from direct traffic in Q1 2024
Verified3Walmart.com's paid search contributed 28.4% (39.2 million visits) to its February 2024 traffic
Verified4Target.com received 35.6% referrals (32.9 million visits) from partners in 2023 average
Directional5Bestbuy.com's social media drove 12.8% of 78.6 million December 2023 visits
Single source6Macys.com had 47.2% organic traffic (25.6 million monthly) in January 2024
Verified7Kohls.com's direct visits made up 55.1% (23.2 million) in Q4 2023
Verified8Homedepot.com saw 39.4% from organic search (35.3 million visits) in March 2024
Verified9Lowes.com's paid ads generated 22.7% (17.4 million monthly) in 2023
Directional10Zappos.com referrals accounted for 31.5% (9.1 million visits) in February 2024
Single source11Overstock.com organic traffic was 48.9% of 22.4 million Q1 2024 visits
Verified12Wayfair.com direct traffic hit 46.2% (21.8 million) in December 2023
Verified13Ikea.com social shares drove 18.3% of 89.1 million March 2024 visits
Verified14Etsy.com's organic search was 57.4% (163.8 million monthly) in Q1 2024
Directional15Shopify.com referrals from apps made 29.6% (42.1 million) in February 2024
Single source16Aliexpress.com paid search contributed 34.2% (156.3 million) in 2023 average
Verified17Shein.com direct visits were 61.7% (233.4 million) in March 2024
Verified18Mercari.com social media traffic was 25.4% (11.5 million) Q1 2024
Verified19Poshmark.com organic was 43.8% (14.1 million) in December 2023
Directional20Thredup.com referrals hit 37.2% (7.0 million) in 2023
Single source21Depop.com social drove 52.1% (13.8 million) February 2024 visits
Verified22Rakuten.com paid ads 26.9% (24.1 million) Q4 2023
Verified23Sainsburys.co.uk organic 44.5% (17.0 million) March 2024 UK
Verified24Tesco.com direct 58.3% (27.8 million) Q1 2024
Directional25Asos.com social 21.7% (15.7 million) December 2023
Single source26Boohoo.com organic 49.3% (14.3 million) 2023 average
Verified27Zalando.com paid 32.4% (50.1 million) February 2024
Verified28Flipkart.com direct 53.6% (304.2 million) March 2024
Verified29Meesho.com referrals 28.9% (54.7 million) Q1 2024
DirectionalTraffic by Source Interpretation
While Amazon's empire is built on search engine serfs, eBay thrives on its loyalists typing its name directly, and Shein quietly proves that a cult-like following trumps all other marketing strategies.