While the global e-commerce arena sees titans like Amazon drawing over 2 billion monthly visits, the real story lies in the hidden traffic patterns and surprising source strategies of their competitors.
Key Takeaways
- Competitor amazon.com recorded 2.15 billion monthly visits in March 2024
- Competitor ebay.com saw 145.7 million monthly visits in Q1 2024
- Competitor walmart.com attracted 138.2 million monthly unique visitors in February 2024
- Amazon.com's organic search traffic accounted for 52.3% of total visits (1.12 billion monthly) in March 2024
- Ebay.com derived 41.7% of its 145.7 million monthly visits from direct traffic in Q1 2024
- Walmart.com's paid search contributed 28.4% (39.2 million visits) to its February 2024 traffic
- Amazon.com US traffic comprised 62.4% of total 2.15 billion March 2024 visits
- Ebay.com's top geo India at 24.7% (36.0 million monthly) Q1 2024
- Walmart.com 91.2% US-based (126.0 million) February 2024 visits
- Amazon.com desktop traffic 48.2% (1.04 billion) of March 2024 visits
- Ebay.com mobile app 62.4% (91.0 million) Q1 2024 sessions
- Walmart.com mobile web 71.3% (98.5 million) February 2024
- Amazon.com average bounce rate 32.4% on 2.15 billion March 2024 visits
- Ebay.com pages per visit 7.2 across 145.7 million Q1 2024 sessions
- Walmart.com average visit duration 6:45 minutes February 2024
The blog post compares competitor website traffic volume, sources, geography, device usage, and engagement metrics.
Device and Platform Traffic
- Amazon.com desktop traffic 48.2% (1.04 billion) of March 2024 visits
- Ebay.com mobile app 62.4% (91.0 million) Q1 2024 sessions
- Walmart.com mobile web 71.3% (98.5 million) February 2024
- Target.com tablet 8.7% (8.0 million) 2023 average
- Bestbuy.com desktop 41.6% (32.7 million) December 2023
- Macys.com mobile 68.9% (37.4 million) January 2024
- Kohls.com app traffic 29.4% (12.4 million) Q4 2023
- Homedepot.com mobile web 55.2% (49.5 million) March 2024
- Lowes.com desktop 52.1% (39.9 million) 2023
- Zappos.com mobile 73.5% (21.2 million) February 2024
- Overstock.com tablet 7.2% (1.6 million) Q1 2024
- Wayfair.com mobile app 34.8% (16.4 million) December 2023
- Ikea.com desktop 46.7% (41.6 million) March 2024
- Etsy.com mobile web 59.3% (169.2 million) Q1 2024
- Shopify.com desktop 61.4% (87.4 million) February 2024
- Aliexpress.com mobile 82.1% (375.1 million) 2023 average
- Shein.com app 76.4% (289.2 million) March 2024
- Mercari.com mobile web 88.7% (40.1 million) Q1 2024
- Poshmark.com app 67.2% (21.6 million) December 2023
- Thredup.com desktop 38.5% (7.2 million) 2023
- Depop.com mobile 91.3% (24.1 million) February 2024
- Rakuten.com desktop 54.9% (49.1 million) Q4 2023
- Sainsburys.co.uk mobile web 64.2% (24.5 million) March 2024
- Tesco.com app 45.3% (21.6 million) Q1 2024
- Asos.com mobile 74.8% (54.1 million) December 2023
- Boohoo.com desktop 42.7% (12.4 million) 2023 average
- Zalando.com mobile app 69.1% (106.8 million) February 2024
- Flipkart.com mobile 89.6% (508.4 million) March 2024
- Meesho.com app 83.4% (158.0 million) Q1 2024
Device and Platform Traffic Interpretation
In a digital marketplace where Amazon still rules from the desktop throne, the unrelenting, thumb-driven mobile majority reveals a clear consumer command: "Let me shop from my couch, my commute, or frankly, anywhere but an actual desk."
Engagement Metrics
- Amazon.com average bounce rate 32.4% on 2.15 billion March 2024 visits
- Ebay.com pages per visit 7.2 across 145.7 million Q1 2024 sessions
- Walmart.com average visit duration 6:45 minutes February 2024
- Target.com bounce rate 41.7% in 2023 monthly average
- Bestbuy.com avg session 5:23 min on 78.6 million December 2023
- Macys.com pages/visit 6.1 in January 2024
- Kohls.com bounce 38.9% Q4 2023
- Homedepot.com avg duration 7:12 min March 2024
- Lowes.com pages per visit 5.8 in 2023 average
- Zappos.com bounce rate 29.3% February 2024
- Overstock.com session duration 4:56 min Q1 2024
- Wayfair.com pages/visit 8.4 December 2023
- Ikea.com bounce 44.2% March 2024 visits
- Etsy.com avg duration 6:33 min Q1 2024
- Shopify.com pages per visit 4.2 February 2024
- Aliexpress.com bounce 37.6% 2023 average
- Shein.com session 5:11 min March 2024
- Mercari.com pages/visit 9.7 Q1 2024
- Poshmark.com bounce 31.4% December 2023
- Thredup.com avg duration 4:28 min 2023
- Depop.com pages per visit 7.9 February 2024
- Rakuten.com bounce 35.8% Q4 2023
- Sainsburys.co.uk session 6:02 min March 2024
- Tesco.com pages/visit 5.5 Q1 2024
- Asos.com bounce 42.1% December 2023
- Boohoo.com avg duration 4:47 min 2023 average
- Zalando.com pages per visit 6.9 February 2024
- Flipkart.com bounce 33.7% March 2024
- Meesho.com session duration 7:19 min Q1 2024
Engagement Metrics Interpretation
While Amazon's visitors are the disciplined, one-and-done commando shoppers hitting with precision, Wayfair and Mercari users are the lost, indecisive wanderers in an endless digital bazaar, clicking furiously for fear of missing the perfect item.
Geographic Traffic
- Amazon.com US traffic comprised 62.4% of total 2.15 billion March 2024 visits
- Ebay.com's top geo India at 24.7% (36.0 million monthly) Q1 2024
- Walmart.com 91.2% US-based (126.0 million) February 2024 visits
- Target.com Canada traffic 4.3% (4.0 million) of 2023 average
- Bestbuy.com Mexico 3.8% (3.0 million) December 2023 visits
- Macys.com 95.6% from US (51.9 million) January 2024
- Kohls.com UK negligible at 0.2% (<0.1 million) Q4 2023
- Homedepot.com Canada 5.1% (4.6 million) March 2024
- Lowes.com US dominance 96.8% (74.1 million) 2023
- Zappos.com 97.3% US (28.1 million) February 2024
- Overstock.com 94.7% North America (21.2 million) Q1 2024
- Wayfair.com UK 6.4% (3.0 million) December 2023
- Ikea.com Germany 12.5% (11.1 million) March 2024 visits
- Etsy.com US 38.9% (111.0 million) Q1 2024
- Shopify.com Canada 15.2% (21.6 million) February 2024
- Aliexpress.com Russia 18.7% (85.4 million) 2023 average
- Shein.com Brazil 14.3% (54.1 million) March 2024
- Mercari.com Japan 87.6% (39.6 million) Q1 2024
- Poshmark.com US 92.4% (29.7 million) December 2023
- Thredup.com Canada 2.9% (0.5 million) 2023
- Depop.com UK 28.5% (7.5 million) February 2024
- Rakuten.com Japan 65.3% (58.4 million) Q4 2023
- Sainsburys.co.uk UK 98.7% (37.7 million) March 2024
- Tesco.com UK 94.2% (44.9 million) Q1 2024
- Asos.com UK 32.1% (23.2 million) December 2023
- Boohoo.com US 22.4% (6.5 million) 2023 average
- Zalando.com Germany 41.7% (64.5 million) February 2024
- Flipkart.com India 99.1% (562.6 million) March 2024
- Meesho.com India 97.8% (185.2 million) Q1 2024
Geographic Traffic Interpretation
While global giants like Amazon casually collect a majority of their traffic from their home turf and others like Flipkart achieve near-total domestic saturation, most retailers stubbornly cling to their national identities, revealing that despite our digital interconnectedness, shopping habits remain profoundly and often humorously local.
Total Traffic Volume
- Competitor amazon.com recorded 2.15 billion monthly visits in March 2024
- Competitor ebay.com saw 145.7 million monthly visits in Q1 2024
- Competitor walmart.com attracted 138.2 million monthly unique visitors in February 2024
- Competitor target.com had 92.4 million visits per month on average in 2023
- Competitor bestbuy.com generated 78.6 million monthly sessions in December 2023
- Competitor macys.com received 54.3 million visits in January 2024
- Competitor kohls.com logged 42.1 million monthly users in Q4 2023
- Competitor homedepot.com hit 89.7 million visits in March 2024
- Competitor lowes.com averaged 76.5 million monthly visits in 2023
- Competitor zappos.com had 28.9 million visits in February 2024
- Competitor overstock.com saw 22.4 million monthly sessions in Q1 2024
- Competitor wayfair.com recorded 47.2 million visits in December 2023
- Competitor ikea.com attracted 89.1 million global visits in March 2024
- Competitor etsy.com had 285.6 million monthly visits in Q1 2024
- Competitor shopify.com logged 142.3 million visits in February 2024
- Competitor aliexpress.com saw 456.7 million monthly unique visitors in 2023 average
- Competitor shein.com hit 378.9 million visits in March 2024
- Competitor mercari.com recorded 45.2 million monthly sessions in Japan-focused traffic Q1 2024
- Competitor poshmark.com had 32.1 million visits in December 2023
- Competitor thredup.com attracted 18.7 million monthly users in 2023
- Competitor depop.com saw 26.4 million visits in February 2024
- Competitor rakuten.com logged 89.5 million monthly visits in Q4 2023
- Competitor sainsburys.co.uk had 38.2 million UK visits in March 2024
- Competitor tesco.com recorded 47.6 million monthly sessions in Q1 2024
- Competitor asos.com attracted 72.3 million visits in December 2023
- Competitor boohoo.com saw 29.1 million monthly unique visitors in 2023 average
- Competitor zalando.com hit 154.7 million visits in February 2024
- Competitor flipkart.com logged 567.8 million monthly visits in March 2024
- Competitor meesho.com had 189.4 million sessions in Q1 2024
Total Traffic Volume Interpretation
The e-commerce landscape is a stark pyramid where giants like Amazon and Flipkart casually orbit in a traffic stratosphere of billions, while below them a sprawling, fiercely competitive ecosystem of hundreds of millions down to tens of millions scrapes for a share of the finite human attention span.
Traffic by Source
- Amazon.com's organic search traffic accounted for 52.3% of total visits (1.12 billion monthly) in March 2024
- Ebay.com derived 41.7% of its 145.7 million monthly visits from direct traffic in Q1 2024
- Walmart.com's paid search contributed 28.4% (39.2 million visits) to its February 2024 traffic
- Target.com received 35.6% referrals (32.9 million visits) from partners in 2023 average
- Bestbuy.com's social media drove 12.8% of 78.6 million December 2023 visits
- Macys.com had 47.2% organic traffic (25.6 million monthly) in January 2024
- Kohls.com's direct visits made up 55.1% (23.2 million) in Q4 2023
- Homedepot.com saw 39.4% from organic search (35.3 million visits) in March 2024
- Lowes.com's paid ads generated 22.7% (17.4 million monthly) in 2023
- Zappos.com referrals accounted for 31.5% (9.1 million visits) in February 2024
- Overstock.com organic traffic was 48.9% of 22.4 million Q1 2024 visits
- Wayfair.com direct traffic hit 46.2% (21.8 million) in December 2023
- Ikea.com social shares drove 18.3% of 89.1 million March 2024 visits
- Etsy.com's organic search was 57.4% (163.8 million monthly) in Q1 2024
- Shopify.com referrals from apps made 29.6% (42.1 million) in February 2024
- Aliexpress.com paid search contributed 34.2% (156.3 million) in 2023 average
- Shein.com direct visits were 61.7% (233.4 million) in March 2024
- Mercari.com social media traffic was 25.4% (11.5 million) Q1 2024
- Poshmark.com organic was 43.8% (14.1 million) in December 2023
- Thredup.com referrals hit 37.2% (7.0 million) in 2023
- Depop.com social drove 52.1% (13.8 million) February 2024 visits
- Rakuten.com paid ads 26.9% (24.1 million) Q4 2023
- Sainsburys.co.uk organic 44.5% (17.0 million) March 2024 UK
- Tesco.com direct 58.3% (27.8 million) Q1 2024
- Asos.com social 21.7% (15.7 million) December 2023
- Boohoo.com organic 49.3% (14.3 million) 2023 average
- Zalando.com paid 32.4% (50.1 million) February 2024
- Flipkart.com direct 53.6% (304.2 million) March 2024
- Meesho.com referrals 28.9% (54.7 million) Q1 2024
Traffic by Source Interpretation
While Amazon's empire is built on search engine serfs, eBay thrives on its loyalists typing its name directly, and Shein quietly proves that a cult-like following trumps all other marketing strategies.