Gitnux/Report 2026

Clock Industry Statistics

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Clock Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The clock industry at a glance

The global watches-and-clocks industry remains a high-value, polarized market: global watch revenue was estimated at $69.1 billion in 2025, while Swiss watch exports reached CHF 25.6 billion.

$69.1B[63]
Global watch market, 2025
CHF 25.6B[19]
Swiss watch exports, 2025
64,807[1]
Swiss watch jobs, 2025
17%[19]
U.S. share of Swiss exports, 2025
Market size
Grand View Research estimated the global watches market at $69.1 billion in 2025. As a major high-value segment, Swiss watch exports totaled CHF 25.6 billion in 2025, although export data measure shipments rather than final consumer sales.[63][19]
Forecast & CAGR
The global watches market is forecast to reach $96.81 billion by 2033, implying a 4.3% CAGR from 2026 to 2033. Fossil’s investor materials separately cite 4.1% annual growth for the traditional-watch market from 2024 to 2028.[63][64]
Market share & regions
The United States accounted for 17% of Swiss watch exports in 2025, making it the leading destination. Swiss exports were broadly stable in the Americas at +0.3% and Europe at -0.3%, while Asia declined 3.8% in 2025.[19]
Segmentation
The market is segmented by analog and digital products, price tiers, end user, distribution channel and region. In Swiss exports, mechanical wristwatches generated about CHF 20.9 billion in 2025, compared with approximately CHF 3.5 billion for electronic wristwatches; large-clock exports reached CHF 86 million in 2024.[19][65]
Pricing
Swiss watch export prices remain strongly polarized. In 2024, the average export price across Swiss watch shipments rose to CHF 1,618 per unit, while the average price of a mechanical small watch reached CHF 3,947.[65]
Trends, drivers & challenges
Growth is concentrated in premium products, while weaker consumer confidence, geopolitical uncertainty, high gold prices and a strong Swiss franc weigh on volumes. Swiss watch exports fell 1.7% in 2025, and employment declined 1.3% according to the industry’s annual survey.[19]
Consumer behavior & competition
Consumer demand is increasingly polarized toward high-end mechanical watches, while lower-priced and electronic products face greater pressure. Watches priced above CHF 3,000 declined 1.9% in Swiss export value in 2025, but the segment continued to exert the greatest influence on total industry performance.[19]
Regulation
Swiss-made labeling requires at least 60% of production costs to be generated in Switzerland, Swiss research and development, a Swiss movement, and final inspection and assembly in Switzerland. These requirements underpin the premium positioning of Swiss watches in international markets.[66]
Latest news
The latest official industry update available by November 11, 2026 reported that Swiss watch exports in the first half of 2026 remained under pressure from currency movements and tariff uncertainty. Exports to the United States fell 14.8% year over year, while lower-priced mechanical watches below CHF 500 increased 23.8%.[19]

02 Ranking

Top 9 Companies in the Clock Industry

The leading companies in the clock industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

CASIO COMPUTER and Bulova are tied at the top of Gitnux's 2026 clock ranking with an Overall score of 9.5 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in digital, wall & table clocks

    CASIO COMPUTER

    JP

    Ranked #1 · 9.5 · Digital, wall & table clocks

    Why we picked it: CASIO sells table clocks, wall clocks, timers, and other clock products across multiple markets.

    See in ranking ↓Visit casio.com ↗

  2. Leader in atomic-sync clocks

    Bulova

    US

    Ranked #2 · 9.5 · Atomic-sync clocks

    Why we picked it: Bulova focuses on wall, mantel, and atomic-sync clocks for the North American market.

    See in ranking ↓Visit bulova.com ↗

  3. Leader in commercial time systems

    Moser-Baer

    CH

    Ranked #3 · 9.3 · Commercial time systems

    Why we picked it: Moser-Baer’s MOBATIME offerings serve commercial time-synchronization use cases across 120 countries.

    See in ranking ↓Visit mobatime.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 9 companies in the clock industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

CASIO COMPUTER

Digital, wall & table clocks · JP

9.5
2

Bulova

Atomic-sync clocks · US

9.5
3

Moser-Baer

Commercial time systems · CH

9.3
4

RHYTHM

Consumer clocks & movements · JP

9.0
5

Mondaine Group

Railway-style station clocks · CH

8.6
6

Junghans

German watches and traditional clockmaking · DE

8.4
7

Infinity Instruments

Digital, wall & table clocks · US

7.8
8

Kieninger

Consumer clocks & movements · DE

7.7
9

Spectra Premium

Atomic-sync clocks · US

7.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 9 companies in the clock industry. In Clock Industry Statistics. Gitnux. https://gitnux.org/clock-industry-statistics/#top-companies

report visual · Comparison

Share of Swiss watch exports by continent

Asia holds the largest share at 49%.

Asia49%
Europe30%
America19%
Oceania2%
Africa1%
source-verifiedfhs.swiss

04 Statistics

Technology & Innovation

Executives report high adoption pressure for digital transformation and smart automation, with 67% saying it was necessary to compete in 2025.

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[1]
  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[2]
  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[3]
  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[4]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 56% of surveyed leaders said their organizations were regularly using generative AI in 2024; global CPG-leader survey.[5]
  • Across retail and consumer packaged goods, 75% of executives called AI a top strategic priority in 2026, while 16.5% said they could quantify a return on AI investment; global executive survey.[1]
  • Across consumer products, about 40% of executives said their companies were applying AI technologies to the business in 2025; survey of consumer-products executives.[3]
  • Across consumer goods, 82% of surveyed companies were already using or planning to deploy generative AI in social-media marketing and analytics in 2024.[6]
  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[7]
  • Across consumer products, 73% of chief executives said planned AI investment for 2026 had increased compared with 2025.[2]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[8]
  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[8]
  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[8]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[8]
  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[8]

Big Data in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 17.62% performed analytics on customer data in 2025.[8]
  • Across consumer goods, 51% identified inability to integrate data from multiple sources as their primary analytics challenge in 2025.[9]
  • Across EU enterprises, 26.20% performed analytics on transaction records such as sales or payment data in 2025.[8]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[8]
  • Across EU enterprises, 40% performed data analytics internally or through another organization in 2025.[8]

Blockchain in the clock industry

  • 2019 was the year Vacheron Constantin became one of the first watch brands to issue a digital passport enabling warranty and provenance data to transfer to subsequent owners.[10]
  • 49% of respondents who were willing to buy an NFT version of a watch cited using it as an accessory in the metaverse as a motivation in 2023.[11]
  • 41% of respondents who were willing to buy an NFT version of a watch cited receiving a certificate of authenticity for the physical watch as a motivation in 2023.[11]
  • 35% of surveyed watch buyers said fear of online counterfeits was a reason they preferred buying watches in brick-and-mortar stores in 2025.[10]
  • 61% of respondents who were willing to buy an NFT version of a watch cited investment purposes as a motivation in 2023, according to a global consumer survey.[11]

IoT in the consumer goods sector (sector benchmark)

  • Across consumer manufacturing, 80% identified reduced energy and resource consumption as a leading IoT use or benefit in the surveyed benchmark.[12]
  • Across consumer manufacturing, 89% identified better supply-chain management as a leading IoT use or benefit in the surveyed benchmark.[12]
  • Across consumer manufacturing, IoT devices delivered an average 20.9% return on investment in the surveyed benchmark.[12]
  • Across EU enterprises, 29% used IoT devices or systems in 2021, including 48% of large enterprises and 26% of small enterprises.[8]
  • Across consumer manufacturing, IoT devices accounted for 10.3% of IT and operational-technology budgets in the surveyed benchmark.[12]

05 Statistics

Data & Analytics

Sustainability data is a recurring operational constraint: 47% of Swiss watch-industry executives cited difficulty collecting and integrating reliable sustainability data in 2025.

Business intelligence in the clock industry

  • 61% of Swiss watch-industry executives cited carbon-footprint reduction as a primary reason for increasing sustainability investment in 2025.[1]
  • 47% of Swiss watch-industry executives identified collecting and integrating reliable sustainability data as a major difficulty in 2025.[1]
  • 12% of Swiss watch-industry executives said tracking and measuring sustainability data for reporting was a reason to invest more in sustainability in 2025.[1]

Data analytics in the clock industry

  • 47% of Swiss watch-industry executives reported difficulty collecting and integrating reliable sustainability data in 2025.[1]
  • 23% of Swiss watch component manufacturers planned to use collected data as a development axis during the next 12 months in 2025.[1]
  • 12% of Swiss watch-industry executives cited sustainability-data tracking and measurement for reporting as an investment driver in 2025.[1]

Data Quality in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[3]
  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[3]
  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[13]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[14]

Data Governance in the consumer goods sector (sector benchmark)

  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[15]
  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[3]
  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[15]
  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[15]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[13]

KPIs in the clock industry

  • 29% of Swiss watch-industry executives identified changing consumer behavior as a reason for increasing sustainability investment in 2025.[1]
  • 61% of Swiss watch-industry executives tracked carbon-footprint reduction as a primary sustainability-investment objective in 2025.[1]
  • 50% of Swiss watch-industry executives tracked regulatory compliance as a primary sustainability-investment objective in 2025.[1]
  • 49% of Swiss watch-industry executives tracked brand image as a primary sustainability-investment objective in 2025.[1]
  • 10% of Swiss watch-industry executives reported that their companies were not investing more in sustainability in 2025.[1]
  • 18% of Swiss watch-industry executives identified competitive advantage as a reason for increasing sustainability investment in 2025.[1]

06 Statistics

Strategy & Growth

Retail access and distribution remain central, with 74% of Swiss watch-industry executives expecting brick-and-mortar to keep its lead over the next five years in 2025.

Growth in the clock industry

  • 1% was the constant-exchange-rate sales increase reported by Richemont’s Specialist Watchmakers for the year ended March 2026.[16]
  • €3.1 billion was Richemont’s Specialist Watchmakers’ sales for the year ended March 2026.[16]
  • 2,205 Rossini distribution outlets remained in operation in 2024 after resource-allocation and regional-management initiatives.[17]
  • 4.5-fold was the increase in Buccellati sales since Richemont’s 2019 acquisition, reported in 2024.[16]
  • HK$260.795 million was Rossini’s 2024 revenue, down 21.3% from 2023.[17]
  • 15.2% was Richemont Specialist Watchmakers’ operating margin in the year ended March 2024.[16]

Differentiation in the clock industry

  • 38% of surveyed consumers preferred multi-brand stores, reflecting the value placed on product variety in watch retail.[1]
  • 51% of surveyed Swiss watch consumers cited the ability to try on watches as the main reason for shopping in stores.[1]
  • 35% of Generation Z respondents valued the in-store atmosphere and brand experience when buying watches.[1]
  • 23% of surveyed consumers preferred mono-brand boutiques for watch purchases.[1]
  • 44% of surveyed Swiss watch consumers valued advice and personal interaction when shopping in stores.[1]
  • 60% plus of surveyed respondents said they were most likely to buy a watch in a brick-and-mortar store.[1]

Mergers and acquisitions in the clock industry

  • 2018 was the year Richemont acquired Watchfinder & Co., a UK pre-owned premium-watch specialist.[16]
  • 70% was Richemont’s acquired stake in Gianvito Rossi completed in January 2024.[16]
  • 1 watchmaker, Baume & Mercier, was identified as the subject of Richemont’s 2026 divestment agreement with Damiani Group.[16]
  • 4.5-fold was the reported increase in Buccellati sales since Richemont acquired the brand in 2019.[16]
  • 2026 was the year Richemont agreed to sell Baume & Mercier to Damiani Group in a private transaction.[16]
  • 3 Swiss watchmakers—A. Lange & Söhne, IWC Schaffhausen and Jaeger-LeCoultre—were acquired by Richemont in 2000.[16]

Strategic partnerships in the clock industry

  • 2 Richemont Maisons, Vacheron Constantin and Roger Dubuis, were reported as working with Arianee on digital watch certification.[16]
  • 5 founding members were listed for the Aura Blockchain Consortium by May 2022.[16]
  • 175-plus luxury watch brands were already preloaded on Richemont’s Enquirus platform in 2023.[16]
  • 2008 was the year Swatch Group and Tiffany & Co. founded Tiffany Watch Co. for development, production and distribution of Tiffany-branded watches.[18]
  • 5 watch brands—Cartier, IWC Schaffhausen, Montblanc, Chanel Horlogerie Joaillerie and Gucci Watches—were named among early Watch & Jewellery Initiative 2030 participants.[16]
  • 2011 was the year Swatch Group terminated its partnership with Tiffany & Co. after establishing Tiffany Watch Co. in 2008.[18]

07 Statistics

People & Workforce

Employment contracted in 2025, with Swiss watch-industry employment down 1.3% and 835 fewer jobs versus 2024.

Hiring in the clock industry

  • 133 additional apprentices were recorded across Swiss watch-industry occupations in 2023, a 14.5% increase from the prior year.[19]
  • Approximately 600 employees were recruited by the Swiss watch industry in 2023, about 180 fewer than its annual recruitment objective.[20]
  • 65,642 people were employed in the Swiss watch industry at the end of September 2024, an increase of 405 employees or 0.6% from 2023.[19]
  • 93.4% of Swiss watch-industry employees were located in the Arc horloger region at the end of September 2024.[19]
  • 17,511 employees worked in Neuchâtel, 14,239 in Bern and 12,288 in Geneva in the Swiss watch industry in 2024.[19]

Employee retention in the clock industry

  • 4.2% was the employment decline in Vaud in 2025, the sharpest regional fall reported among the traditional Swiss watchmaking centers.[21]
  • 3.2% was the employment decline in Jura’s watch industry in 2025.[21]
  • 1.3% was the decline in Swiss watch-industry employment in 2025, equivalent to 835 fewer jobs than in 2024 and the first annual fall since the Covid-19 period.[22]
  • 2.1% was the employment decline in Bern’s watch industry in 2025.[21]
  • 3.5% was the employment decline in Neuchâtel’s watch industry in 2025.[21]

Remote Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[23]
  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[24]
  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[24]
  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[25]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[24]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[23]
  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[23]
  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[23]
  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[23]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[23]

Upskilling in the clock industry

  • 25.2% of Swiss watch-industry employees were classified as non-qualified in 2025.[26]
  • 2.7% was the increase in Swiss watch-industry employees with higher-education qualifications in 2024, equivalent to 435 additional people.[19]
  • 1.1% was the increase in Swiss watch-industry employees with vocational diplomas in 2024, equivalent to 315 additional people.[19]
  • 44.4% of Swiss watch-industry employees held a vocational diploma in 2025, representing 27,838 people.[26]
  • 27.8% of Swiss watch-industry employees held higher education qualifications in 2025, representing 17,425 people.[26]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Across consumer goods and services organizations, 18% of employees were thinking of or actively seeking jobs elsewhere in data collected from July 2025 through June 2026.[27]
  • Across consumer goods and services organizations, 89% of employees agreed they knew how their work contributed to company goals in data collected from July 2025 through June 2026.[27]
  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[23]
  • Across consumer goods and services organizations, the median employee net promoter score was 23 in data collected from July 2025 through June 2026.[27]
  • Across consumer goods and services organizations, 9% of employees expected to leave within two years in data collected from July 2025 through June 2026.[27]

08 Statistics

Customer & Sales

In-store value is reinforced by try-on behavior: 51% of Swiss-watch consumers cited the ability to try on watches as the main reason for in-store shopping in 2025.

Customer experience in the clock industry

  • 51% of Swiss-watch consumers said the ability to try on watches was the main reason they valued in-store shopping in 2025.[1]
  • 4 out of 5 was the average app-store rating reported for mobile experiences among nearly 40 Swiss watchmakers measured between November 2025 and January 2026.[28]
  • 35% of Generation Z Swiss-watch consumers valued in-store atmosphere and brand experience in 2025.[1]
  • 90% of U.S. jewelry and watch shoppers who had used an online try-on function found it helpful in 2023.[29]
  • 44% of Swiss-watch consumers valued advice and personal interaction when shopping in stores in 2025.[1]

Customer retention in the clock industry

  • 66% of luxury-watch buyers said anticipated retained value or value growth influenced their purchase decision in a BCG survey.[30]
  • 54% of Gen Z and younger millennial luxury-watch buyers increased their spending during the previous 24 months.[30]
  • More than 50% of fashionable-professional luxury-watch consumers had bought a secondhand watch during the previous 24 months.[30]
  • Nearly three-quarters of collector-investor watch buyers had bought a secondhand luxury watch during the previous 24 months.[30]

Customer acquisition in the clock industry

  • 40% of Generation Z Swiss-watch consumers intended to buy a pre-owned watch in the next 12 months in 2025, making the secondary market a major entry point.[1]
  • 70% of Generation Z respondents said they would likely visit a physical brand store in Watchfinder’s U.S. survey.[31]
  • 55% of Generation Z respondents said they would likely purchase a watch from a pre-owned specialist online.[31]
  • 55% of Generation Z respondents said they would likely visit a physical pre-owned-watch specialist store.[31]
  • 65% of Generation Z respondents said they would likely purchase a watch from a brand store online.[31]

Customer loyalty in the clock industry

  • 61% of Generation Z watch respondents said telling time mattered less than the status and confidence associated with wearing a luxury watch.[31]
  • 43% of Generation Z watch respondents named Rolex as their preferred watch brand, followed by Cartier at 25% and Omega at 16%.[31]
  • 63% of Generation Z watch respondents viewed watches as accessories for outfits.[31]
  • 62% of Generation Z watch respondents said a watch’s aesthetics or how cool it looks was an important purchase factor.[31]

Lead generation in the clock industry

  • 85% of U.S. jewelry and watch consumers said there was enough reliable online information to educate themselves in 2023.[29]
  • 30% of U.S. consumers preferred online marketplaces for browsing or buying jewelry and watches in 2023.[29]
  • 31% of U.S. consumers preferred direct-from-brand jewelry and watch websites for browsing or buying in 2023.[29]
  • 70% of U.S. jewelry and watch consumers researched purchases through internet searches in 2023.[29]
  • 64% of U.S. jewelry and watch consumers said convenience prompted them to shop online rather than in a store in 2023.[29]

09 Statistics

Marketing & Brand

Digital spend is quantified for 2026, with CHF 770 million estimated annual digital-media budgets for the Swiss watch industry.

Marketing in the clock industry

  • CHF 770 million was the estimated annual digital-media budget for the Swiss watch industry in the 2026 Colombus Consulting analysis.[28]
  • 74% of Swiss-watch-industry executives expected brick-and-mortar retail to retain its lead over the next five years in 2025.[1]
  • 41% of Swiss-watch-industry executives planned to open a new mono-brand boutique within the following 12 months in 2025.[1]
  • 38% of Swiss-watch consumers preferred multi-brand stores, compared with 23% preferring mono-brand boutiques, in 2025.[1]
  • 30% of Swiss-watch consumers preferred to buy watches online in 2025.[1]

Digital marketing in the clock industry

  • 5.9 million monthly interactions were recorded outside China across the analyzed Swiss watchmakers’ social-media channels in 2026.[28]
  • 10.3 million followers were counted on Sina Weibo across the Swiss watchmakers analyzed in 2026.[28]
  • 143 million followers were counted across the global social-media accounts of the Swiss watchmakers analyzed in 2026.[28]
  • 70% of the Swiss luxury-watch e-retail market was concentrated in Europe in the 2026 Colombus Consulting analysis.[28]
  • 27% was the reported increase in Swiss watchmakers’ digital-media budgets in the 2026 Colombus Consulting analysis.[28]

Branding in the clock industry

  • 5.6% was Patek Philippe’s market share, while its digital-performance score was 26% in the 2024 Vogue Business Watches Index analysis.[32]
  • 17 million Instagram followers belonged to Omega ambassador Han So-hee when one of her brand-related posts attracted more than 700,000 likes in 2024.[32]
  • 7.5% each were Cartier’s and Omega’s shares of the top-five digital-performance brands in the 2024 Vogue Business Watches Index analysis.[32]
  • 30.3% was Rolex’s share of the top-five digital-performance brands in the 2024 Vogue Business Watches Index analysis.[32]

Social media in the clock industry

  • 40% of U.S. consumers active on social media had purchased jewelry or watches through a social-media platform in 2023.[29]
  • 55% of Generation Z watch respondents cited content creators or watchfluencers as an important source of watch recommendations.[31]
  • 36% of Generation Z watch respondents had flipped watches themselves.[31]
  • 36% of Generation Z watch respondents had seen watch-flipping content online, including on TikTok.[31]
  • 47% of Generation Z watch respondents named Instagram as a key platform for watch discovery.[31]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 15.7% ad-recall lift was recorded for CPG influencer campaigns in 2025.[33]
  • 96.39% positive campaign sentiment was recorded for CPG influencer campaigns in 2025.[33]
  • 46% of FMCG/CPG marketers had dedicated and growing creator or influencer budgets in 2026.[34]
  • 8.8% consideration lift was recorded for CPG influencer campaigns in 2025.[33]
  • 24% of consumers globally bought products from influencers or celebrities in October–November 2024, according to a consumer-product and retail survey.[35]

10 Statistics

Operations & Execution

Operations show a mix of cost localization and manufacturing concentration, alongside volume declines; Swiss watches exported were 14.6 million in 2025, down 4.8%.

Process optimization in the clock industry

  • 60% of Swiss watch production costs must be incurred in Switzerland for a watch to qualify as Swiss Made under the applicable statutory requirement.[1]
  • 77% of RHYTHM’s overall operations were in its Precision Parts Business in fiscal 2026, reflecting a shift away from traditional clock manufacturing toward precision products in Japan.[36]

Operational efficiency in the clock industry

  • 3.8% was the 2025 increase in Swiss steel-watch export volume, while watches made from other materials fell 22.0% by volume.[19]
  • 14.6 million Swiss watches were exported in 2025, down 4.8% from 2024, indicating lower industry output volume despite continued high export value.[19]
  • 2.1% was Swatch Group’s overall operating margin in 2025, compared with 4.5% in 2024, as the company maintained production capacity despite weaker demand.[18]

Quality management in the clock industry

  • Nearly one-third of consumers prefer Swiss watches for quality and heritage, according to Deloitte’s 2026 Swiss watch industry study.[1]
  • 60% of Swiss watch production costs must be incurred in Switzerland for the Swiss Made designation, supporting domestic control over manufacturing and quality-related operations.[1]
  • 50% of total production cost must be incurred in Geneva for a watch to meet the Geneva Seal’s stated cost criterion.[37]

Supply chain in the clock industry

  • More than 450 watchmakers operate in Switzerland, according to reporting on the country’s highly specialized watchmaking ecosystem.[38]
  • 43% was the decline in Swiss watch export volume since 2016, while export value increased 34%, highlighting supply-chain and production concentration around higher-value products.[1]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • 25% of surveyed consumer packaged goods brands outsource none of their operations, while most others outsource between 1% and 49%, in 2026.[39]
  • 42% of consumer packaged goods brand owners plan to increase outsourced work over the next two to three years, according to a 2026 survey.[39]
  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[40]
  • About 40% of surveyed manufacturing professionals outsource more than half their production, spanning CPG, industrial manufacturing and pharmaceuticals, in 2025.[41]
  • 30% of output is outsourced on average by brands surveyed across CPG, industrial manufacturing and pharmaceuticals in 2025.[41]

11 Statistics

Finance & Pricing

Pricing power appears alongside volume pressure: CHF 14,000 was the estimated average selling price of Swiss watches in 2025, up 6% year over year.

Pricing strategy in the clock industry

  • CHF14,000 was the estimated average selling price of Swiss watches in 2025, up 6% year over year despite an approximately 2% volume decline.[42]
  • 78% of the watch industry’s 2019 retail value came from premium and ultra-luxury watches priced above $3,600, according to McKinsey estimates.[5]

Cost reduction in the clock industry

  • 25% to 30% was the estimated decline in global watch-sector revenue in 2020, increasing pressure on brands to pursue cost-efficiency gains.[5]
  • 5.7% was the increase in US watches-and-clocks industry costs in 2025, largely driven by higher business-to-business costs.[43]
  • CHF308 million was Swatch Group’s negative currency impact on 2025 net sales, a cost and pricing pressure affecting the watch business.[18]

Profitability in the clock industry

  • 3.2% of production value was the profitability of the US watches-and-clocks industry in 2025.[43]
  • 9.5% was Swatch Group’s 2025 operating margin in its Watches & Jewelry segment, excluding Production.[18]
  • CHF7.9 billion was the estimated Swiss watch industry profit pool in 2025.[42]
  • 12.7% was Citizen Watch’s operating margin in fiscal 2026, calculated from watch-segment operating profit of JPY25.072 billion and net sales of JPY197.183 billion.[44]
  • 22% was the estimated aggregate operating margin of Swiss watch brands in 2025, excluding distributors.[42]

Financial planning in the clock industry

  • CHF549 million was Swatch Group’s 2025 operating profit in Watches & Jewelry, compared with CHF135 million for the Group overall after production effects.[18]
  • JPY239.908 billion was Citizen Watch’s fiscal-2026 watch-segment asset base, supporting the company’s capital and resource planning.[44]
  • JPY190 billion is Citizen Watch’s FY2027 net-sales target for its Watches Business, with a planned 12.0% operating-profit margin.[44]
  • JPY197.183 billion was Citizen Watch’s fiscal-2026 watch-segment total sales, including inter-segment sales.[44]
  • CHF6.280 billion was Swatch Group’s 2025 net sales, down 1.3% at constant exchange rates and 5.9% at current rates.[18]

12 Statistics

Product & Service

After-sales and parts capability are explicitly linked to service economics, with margins estimated at 2–4 times higher for brand watch after-sales than independent watchmakers.

Product development in the clock industry

  • 13% of Swiss watch component manufacturers planned to change the volume of parts produced during the next 12 months in 2025.[1]
  • 63% of Swiss watch component manufacturers planned to work with new materials during the next 12 months in 2025.[1]
  • 67% of Swiss watch component manufacturers planned to master new processes for parts already in production during the next 12 months in 2025.[1]
  • 63% of Swiss watch component manufacturers planned to acquire new customers during the next 12 months in 2025.[1]
  • 33% of Swiss watch component manufacturers planned to master new processes for new parts during the next 12 months in 2025.[1]

Product lifecycle in the clock industry

  • 47% of Swiss watch-industry executives identified collecting and integrating reliable sustainability data as a major implementation difficulty in 2025.[1]
  • 49% of Swiss watch-industry executives cited brand image as a primary reason for increasing sustainability investment in 2025.[1]
  • 77% of Swiss watch-industry executives identified ethical material sourcing and human rights as a top sustainability aspect in 2025.[1]
  • 21% of Swiss watch-industry executives cited product innovation as a primary reason for increasing sustainability investment in 2025.[1]
  • 42% of Swiss watch-industry executives identified limited or recyclable packaging as a top sustainability aspect in 2025.[1]

After-sales in the clock industry

  • 2–4 times higher margins were reported for brand watch after-sales services than for independent watchmakers in an industry description available in 2026.[37]
  • 60% of a proposed watch after-sales-service workforce was expected to perform technical roles, while 40% would handle administration, according to an industry estimate published in 2014.[45]
  • 0.7–0.9 watches were estimated to return for after-sales servicing for each watch sold in the watchmaking industry, according to an industry estimate published in 2014.[45]

Value proposition in the clock industry

  • 67% of surveyed consumers in Hong Kong were somewhat or very likely to buy a pre-owned luxury watch in the 12 months following Deloitte's 2023 survey.[11]
  • 51% of surveyed watch consumers cited trying on watches as a reason for continuing to purchase in physical stores in 2025.[1]
  • 39% of surveyed consumers were somewhat or very likely to buy a pre-owned luxury watch in the 12 months following Deloitte's 2023 survey.[11]
  • 54% of surveyed consumers in the United States were somewhat or very likely to buy a pre-owned luxury watch in the 12 months following Deloitte's 2023 survey.[11]
  • 44% of surveyed watch consumers valued being able to shop whenever convenient when buying online in 2025.[1]

13 Statistics

Sustainability & Ethics

Supply ethics and reporting requirements show up in operational metrics, including 100% of Timex workforce covered by a health and safety management system in 2024.

Sustainability in the clock industry

  • 199 key suppliers followed Time Watch Investments’ Green Procurement Policy during the 2023–2024 reporting period in mainland China, Hong Kong and overseas markets.[17]
  • 77% of Timex watches were assembled in proprietary facilities in the Philippines, Switzerland and India in 2024.[46]
  • 60 main suppliers were assessed by Time Watch Investments during the 2023–2024 reporting period.[17]
  • 400+ watch models were developed annually by Timex Lab in Milan in 2024.[46]
  • 100% of Chopard’s fine gold came from accredited artisanal mines through the Swiss Better Gold partnership in 2024.[47]

ESG in the clock industry

  • 48% of Chopard’s employees were women in 2024.[47]
  • 100% of Timex’s workforce was covered by a health and safety management system in 2024.[46]
  • 39% of Chopard’s managers were women in 2024.[47]
  • 2,086 employees worked for Timex Group in 2024.[46]
  • 57 nationalities were represented among Chopard employees in 2024.[47]

Ethics in the clock industry

  • 100% of Chopard’s fine gold was sourced from accredited artisanal and small-scale mines in 2024.[47]
  • More than 900 Colombian barequeros were supported by Chopard’s initiative to improve working conditions since 2019.[47]
  • 400+ personal protection kits were distributed to Colombian gold panners by Chopard in 2024.[47]
  • 100% of Chopard’s gold was classified as ethical under its sourcing commitment in 2024.[47]
  • USD 1,350 per kilogram was paid by Chopard as a premium for Swiss Better Gold in 2024.[47]

CSR in the clock industry

  • 45 apprentices were supported by Chopard in 2024.[47]
  • RMB100,000 was donated by Time Watch Investments to the SEE Conservation Ecological Association during the 2023–2024 reporting period in China.[17]
  • 350+ e-learning modules were delivered to Chopard employees in 2024.[47]
  • 26 counties, cities and autonomous regions in China were covered by conservation projects established by the SEE Conservation Ecological Association, supported by Time Watch Investments in 2024.[17]
  • 170 years of watchmaking were celebrated by Timex Group in 2024.[46]

Circular economy in the clock industry

  • 97.5% of Chopard’s alligator leather was processed in Leather Working Group-certified tanneries in 2024.[47]
  • 85% of Chopard’s declared bovine leather origins came from European farms in 2024.[47]
  • 100% of Chopard’s sapphire crystal was Swiss-made in 2024.[47]
  • 80% was the recycled content of Chopard’s Lucent Steel watches in 2024.[47]
  • 80% of Chopard’s gold scraps were remelted in-house in a closed loop in 2024.[47]

Carbon footprint in the clock industry

  • 1,395.3 ktCO2e came from Richemont’s purchased goods and services in 2023.[16]
  • 920.02 tonnes of CO2e were Time Watch Investments’ total greenhouse-gas emissions in the 2023–2024 reporting period in China and Hong Kong.[17]
  • 77% of Richemont’s Scope 3 emissions came from purchased goods and services in 2023.[16]
  • 1,823.0 ktCO2e were Richemont’s total Scope 3 emissions in 2023.[16]
  • 99% of Richemont’s total greenhouse-gas emissions were Scope 3 emissions in 2023.[16]

15 Statistics

Globalization & Expansion

Regional demand and export destinations remain key signals: the United States accounted for 17% of Swiss watch exports in 2025, the leading destination.

Globalization in the clock industry

  • 8.8% of Swiss watch exports went to Hong Kong in 2023.[59]
  • 98% of Audemars Piguet’s Tier 1 and Tier 2 watch-production suppliers were based in Switzerland and neighboring regions.[60]
  • $55.5 billion was the worldwide export value of watches and clocks in 2025.[61]
  • 750 people were employed by Seiko Watch Corporation in March 2026, while its consolidated group workforce was 5,395.[62]
  • 15.6% of Swiss watch exports went to the United States in 2023.[59]

Supplier management in the clock industry

  • 3 countries—Japan, China and Singapore—were identified as manufacturing locations for Seiko Epson and Seiko Instruments products distributed by Seiko UK.[62]
  • 2 supplier groups operated Seiko’s principal component supply chain across Malaysia, Singapore, Japan, Hong Kong and China.[62]
  • 118 key suppliers served Time Watch Investments in 2023, including 95 suppliers in mainland China, 22 in Hong Kong and 1 overseas supplier.[17]
  • 900 suppliers served Seiko Epson’s relevant operations, while 1,100 suppliers served the Seiko Instruments group.[62]
  • 98% of Audemars Piguet’s Tier 1 and Tier 2 watch-production suppliers were located in Switzerland and neighboring regions.[60]

Stakeholder management in the clock industry

  • 2 insurance partners—LMG Jewellery and Zurich Insurance Group—were identified for Enquirus.[16]
  • 8 named founding or participating organizations were listed for the Coloured Gemstones Working Group, including Richemont, Cartier and Van Cleef & Arpels.[16]
  • 1 auction-house partner, Bonhams, was identified as participating in Enquirus.[16]
  • 175-plus luxury watch brands, police forces, insurers, auction houses and clients were connected through Richemont’s Enquirus platform by 2023.[16]
  • 2 Swiss police services—the Geneva Police Service des Bijoux and a Paris territorial-security department—were named as Enquirus users.[16]

Distribution channels in the clock industry

  • 74% of surveyed Swiss watch-industry executives expected offline sales to remain dominant over the next five years.[10]
  • 40% of surveyed Swiss watch-industry executives named brand events as the most important sales channel for the next 12 months.[10]
  • 2,205 Rossini distribution outlets operated in 2024.[17]
  • 66.2% of Rossini’s revenue came from physical stores in 2024.[17]
  • 30% of surveyed consumers preferred to buy watches online, according to Deloitte’s 2025 Swiss watch-industry study.[1]

Key questions about the clock industry

What is the market size for watches-and-clocks in the latest full year data?
Grand View Research estimated the global watches market at $69.1 billion in 2025, presented as a high-value segment reference within the broader watches-and-clocks industry.
How fast is the watches market forecast to grow?
The global watches market is forecast to reach $96.81 billion by 2033, implying a 4.3% CAGR from 2026 to 2033.
Which companies lead the clock industry?
CASIO COMPUTER and Bulova are tied at the top of Gitnux's 2026 clock ranking with an Overall score of 9.5 each.
What technology shifts are shaping supply-chain and analytics work in this category?
In 2026, 68% of supply-chain executives said they were investing in smart technology and automation, and 35% of respondents said they had integrated digital capabilities end to end in 2026.
How is the market structured across product and commercial dimensions?
The market is segmented by analog and digital products, price tiers, end user, distribution channel, and region; Swiss export shipments also distinguish mechanical versus electronic wristwatches.
What pricing polarization affects demand signals for clock-adjacent watch segments?
Swiss watch export prices are strongly polarized: the average export price rose to CHF 1,618 per unit in 2024, while a mechanical small watch averaged CHF 3,947.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Clock Industry Statistics. Gitnux. https://gitnux.org/clock-industry-statistics
MLA
Samuel Norberg. "Clock Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/clock-industry-statistics.
Chicago
Samuel Norberg. 2026. "Clock Industry Statistics." Gitnux. https://gitnux.org/clock-industry-statistics.

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