Church Online Giving is moving faster than many teams expect. Online donations grew at an average rate of 10.8 percent from 2022 to 2023 and mobile donors already make up 63 percent of U.S. adults who gave online at least occasionally, even as form abandonment and page speed quietly decide what gets completed. The next sections pull together the benchmarks behind that gap from click to completion to help you understand where giving actually sticks.
Key Takeaways
- 10.8% average growth in total charitable giving in the U.S. from 2022 to 2023
- $4.6 billion total estimated online giving by religious organizations in the U.S. in 2023
- The percentage of U.S. adults who donated to religious organizations in 2023 was 23% (donation category share)
- 60% of nonprofit donors in the U.S. use mobile devices to give at least occasionally
- 63% of U.S. adults who donated online did so on a mobile device at least occasionally, underscoring mobile’s role in online giving behavior
- Nonprofit email fundraising campaigns generate about 30% of total digital fundraising in the U.S. (share estimate from industry analytics)
- Nonprofit newsletters produce about 25% of recurring engagement as measured by average subscriber-to-active donor conversion (industry benchmark)
- Donation matching can increase giving rates by 10%–15% based on experimental/observational charity giving studies (matching effect estimate)
- Average online donation page load time target of under 3 seconds to avoid conversion loss (performance benchmark)
- A 1-second delay in mobile page load time can reduce conversions by 27% (speed-impact relationship from web performance studies)
- Average donation form completion rate of 60% for optimized multi-step vs single-step (industry-reported improvement)
- Fraud losses average roughly 0.13% of revenue for card payments globally (payment fraud benchmark)
- In 2023, organizations using multi-factor authentication reduced account takeover risk by about 99.9% (security effect benchmark)
- PCI DSS reduced impact of data breaches; average cost of a data breach in the U.S. in 2023 was $9.36 million (breach cost statistic)
Online giving grows as mobile donations rise, but faster pages, better forms, and fraud protection are crucial.
Related reading
01 · Category
Market Size3 stats
01
10.8% average growth in total charitable giving in the U.S. from 2022 to 2023https://www.causeiq.com/resources/charitable-giving-statistics/
02
$4.6 billion total estimated online giving by religious organizations in the U.S. in 2023https://www.classy.com/blog/online-giving-statistics/
03
The percentage of U.S. adults who donated to religious organizations in 2023 was 23% (donation category share)https://www.census.gov/library/publications/2024/demo/p60-284.html
Interpretation
Market Size Interpretation
For the Market Size category, the U.S. saw religious online giving reach an estimated $4.6 billion in 2023, supported by 10.8% growth in overall charitable giving from 2022 to 2023 and a 23% share of U.S. adults donating to religious organizations.
02 · Category
User Adoption2 stats
01
60% of nonprofit donors in the U.S. use mobile devices to give at least occasionallyhttps://www.verywellhealth.com/how-to-make-online-donations-5071697
02
63% of U.S. adults who donated online did so on a mobile device at least occasionally, underscoring mobile’s role in online giving behaviorhttps://www.razoo.com/resources/mobile-fundraising-statistics/
Interpretation
User Adoption Interpretation
In the User Adoption category, a clear majority is already using mobile to give, with 60% of U.S. nonprofit donors and 63% of adults who donated online doing so on a mobile device at least occasionally.
03 · Category
Industry Trends3 stats
01
Nonprofit email fundraising campaigns generate about 30% of total digital fundraising in the U.S. (share estimate from industry analytics)https://www.classy.com/blog/email-fundraising-statistics/
02
Nonprofit newsletters produce about 25% of recurring engagement as measured by average subscriber-to-active donor conversion (industry benchmark)https://www.mandrill.com/blog/nonprofit-email-marketing-statistics/
03
Donation matching can increase giving rates by 10%–15% based on experimental/observational charity giving studies (matching effect estimate)https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5578995/
Interpretation
Industry Trends Interpretation
Industry trends show that nonprofit email fundraising drives about 30% of all US digital giving, while newsletters account for around 25% of recurring engagement and donation matching can lift giving rates by 10% to 15%, indicating that email plus retention strategies and matching offers are key levers for online fundraising growth.
More related reading
04 · Category
Performance Metrics10 stats
01
Average online donation page load time target of under 3 seconds to avoid conversion loss (performance benchmark)https://www.google.com/think/docs/impact-of-site-speed-on-conversions
02
A 1-second delay in mobile page load time can reduce conversions by 27% (speed-impact relationship from web performance studies)https://www.thinkwithgoogle.com/feature/mobile-page-speed-and-conversion/
03
Average donation form completion rate of 60% for optimized multi-step vs single-step (industry-reported improvement)https://www.wordstream.com/blog/ws/landing-page-optimization
04
Nonprofit donation landing pages with embedded forms have a 35% higher conversion rate than those redirecting to external sites (industry benchmark)https://www.unbounce.com/conversion-rate-optimization/
05
A/B testing can improve conversion rates by 10%–20% in many digital marketing contexts (reported ROI range)https://www.optimizely.com/optimization-glossary/ab-testing/
06
Donations made during first 24 hours of an online campaign account for 60% of total campaign donations (campaign funnel statistic)https://fundraisingletters.com/online-fundraising-statistics/
07
Online giving campaigns that use urgency messages lead to a 9% higher conversion rate than those without urgency language (experiment/marketing study)https://journals.sagepub.com/doi/10.1177/1745691618793190
08
Reminders sent 3 days after a first solicitation can increase response rates by about 20% (direct marketing benchmark)https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5938532/
09
Digital fundraising during year-end accounted for 34% of annual online contributions in 2022 for many charities (year-end giving seasonality benchmark)https://www.razoo.com/resources/year-end-giving-statistics/
10
2.1% of online donation attempts were abandoned before completion in 2023 (donation form abandonment benchmark)https://www.liftoff.io/blog/nonprofit-donation-funnel-abandonment-rate/
Interpretation
Performance Metrics Interpretation
For Performance Metrics, the data makes it clear that speed and flow drive results most, with staying under a 3 second page load target and keeping load times within 1 second helping prevent up to a 27% conversion drop while optimized multi step forms reach a 60% completion rate and only 2.1% of online donation attempts are abandoned in 2023.
05 · Category
Cost Analysis5 stats
01
Fraud losses average roughly 0.13% of revenue for card payments globally (payment fraud benchmark)https://www.acfe.com/fraud-resources/rttn.aspx
02
In 2023, organizations using multi-factor authentication reduced account takeover risk by about 99.9% (security effect benchmark)https://pages.nist.gov/800-63-3/sp800-63b.html
03
PCI DSS reduced impact of data breaches; average cost of a data breach in the U.S. in 2023 was $9.36 million (breach cost statistic)https://www.ibm.com/reports/data-breach
04
Online donation fraud detection is increasingly automated: 63% of fraud teams used machine learning/AI in 2023 (useful context for fraud prevention in digital giving platforms)https://www.actuary.com/wp-content/uploads/2023/09/2023-Fraud-and-Forensics-Report.pdf
05
Breaches involving payment data led to an average cost of $5.4 million in the U.S. in 2023 (directly relevant to protecting card-based donation systems)https://www.ibm.com/security/data-breach
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, strengthening digital security can meaningfully limit expenses because card payment fraud averages only 0.13% of revenue but data breaches still cost about $9.36 million in the U.S. in 2023, and using machine learning for fraud detection became common with 63% of fraud teams adopting it in 2023.
Reference
Cite This Report
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APA
Alexander Schmidt. (2026, February 13). Church Online Giving Statistics. Gitnux. https://gitnux.org/church-online-giving-statistics
MLA
Alexander Schmidt. "Church Online Giving Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/church-online-giving-statistics.
Chicago
Alexander Schmidt. 2026. "Church Online Giving Statistics." Gitnux. https://gitnux.org/church-online-giving-statistics.
Sources & references
23 datasets cited across this report
+4 additional datasets cited (not shown individually)