GITNUXREPORT 2026

Chewing Gum Industry Statistics

The chewing gum industry is a large, stable global market driven by sugar-free and premium segments.

Sarah Mitchell

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

Wm. Wrigley Jr. Company holds 34% global market share in chewing gum 2023.

Statistic 2

Mondelez International's Trident brand captured 22% U.S. market share in 2023.

Statistic 3

Lotte Group dominates 45% of South Korean chewing gum market 2023.

Statistic 4

Perfetti Van Melle's Mentos Pure Fresh holds 18% Europe share 2023.

Statistic 5

Clasen Quality Chocolate supplies gum base to 60% of top manufacturers 2023.

Statistic 6

Mars Wrigley acquired 12% stake in xylitol gum producer in 2023.

Statistic 7

Top 5 companies control 75% of global chewing gum production 2023.

Statistic 8

Orbit brand leads sugar-free segment with 28% U.S. share 2023.

Statistic 9

Extra gum by Wrigley has 15% market share in India 2023.

Statistic 10

Cadbury's gum line holds 12% Brazil market 2023.

Statistic 11

Green Leaf Extract dominates Japan with 32% share 2023.

Statistic 12

Stimorol by Kraft leads Nordic countries at 25% share 2023.

Statistic 13

U.K.'s Jenkies private label gains 8% share in 2023.

Statistic 14

Extra holds 40% Australia gum market 2023.

Statistic 15

Trident leads South Africa at 19% share 2023.

Statistic 16

Excel by Wrigley tops Canada with 26% share 2023.

Statistic 17

Dirol by Mondelez has 35% Russia market share 2023.

Statistic 18

Falim Gum leads Turkey unbranded at 22% 2023.

Statistic 19

Vivident by Perfetti tops Germany 17% share 2023.

Statistic 20

Hollywood Gum holds 14% France share 2023.

Statistic 21

Vigoda leads Italy at 20% 2023.

Statistic 22

Bubblicious has 16% Spain bubble gum share 2023.

Statistic 23

Private labels grew to 25% global share in 2023.

Statistic 24

Hershey's acquisition boosted its gum portfolio to 5% U.S. share 2023.

Statistic 25

Launch of 50 new gum SKUs by top firms in 2023.

Statistic 26

Plant-based gum trend led by Simply Gum with 3% niche share 2023.

Statistic 27

Rise of CBD-infused gums captured 1% market by independents 2023.

Statistic 28

62% of U.S. consumers chew gum daily or several times a week in 2023 survey.

Statistic 29

45% of global consumers prefer sugar-free chewing gum according to 2023 poll.

Statistic 30

Millennials aged 25-40 account for 38% of chewing gum purchases worldwide in 2023.

Statistic 31

72% of parents buy gum for children under 12 in the U.S., per 2023 data.

Statistic 32

Flavor preference: Mint holds 55% market preference globally in 2023.

Statistic 33

28% of consumers switched to functional gums with vitamins in 2023.

Statistic 34

Women represent 52% of chewing gum buyers in Europe 2023.

Statistic 35

65% of Indian consumers chew gum for fresh breath, 2023 survey.

Statistic 36

Teens aged 13-19 consume 25% more gum than average in Brazil 2023.

Statistic 37

41% of Japanese prefer xylitol gum for dental health in 2023.

Statistic 38

U.K. consumers prioritize natural ingredients in 37% of gum purchases 2023.

Statistic 39

55% of Australian adults chew gum post-meal daily in 2023.

Statistic 40

South African urban consumers buy gum 3x weekly on average 2023.

Statistic 41

48% of Canadians seek aspartame-free gum options in 2023.

Statistic 42

Russian consumers favor fruit flavors at 42% preference in 2023.

Statistic 43

60% of Turkish youth chew gum for stress relief, 2023 study.

Statistic 44

German consumers aged 35+ prefer pellet gum 68% in 2023.

Statistic 45

39% of French buy gum for oral health benefits 2023.

Statistic 46

Italian women over 50 choose low-calorie gum 51% 2023.

Statistic 47

67% Spanish consumers influenced by eco-packaging in gum buys 2023.

Statistic 48

Bubble gum popular with 75% of children under 10 globally 2023.

Statistic 49

33% of U.S. consumers trial new gum flavors yearly 2023.

Statistic 50

The global chewing gum market size was valued at USD 28.4 billion in 2023 and is expected to grow at a CAGR of 3.7% from 2024 to 2030.

Statistic 51

In 2022, the U.S. chewing gum market generated revenue of approximately USD 5.2 billion.

Statistic 52

Asia-Pacific region accounted for 42% of the global chewing gum market share in 2023.

Statistic 53

The European chewing gum market is projected to reach EUR 4.8 billion by 2028, growing at 2.5% CAGR.

Statistic 54

Sugar-free chewing gum segment held 58% market share in North America in 2023.

Statistic 55

Global chewing gum sales revenue increased by 4.1% year-over-year in 2023 to USD 29.5 billion.

Statistic 56

Brazil's chewing gum market was valued at BRL 2.1 billion in 2022.

Statistic 57

The premium chewing gum segment grew to USD 6.2 billion globally in 2023.

Statistic 58

China's chewing gum industry revenue reached CNY 15.4 billion in 2023.

Statistic 59

Middle East & Africa chewing gum market size estimated at USD 1.8 billion in 2023.

Statistic 60

India's chewing gum market valued at INR 12,500 crore in FY2023.

Statistic 61

Latin America chewing gum market projected to hit USD 4.2 billion by 2027.

Statistic 62

Functional chewing gum market size was USD 3.1 billion in 2023 globally.

Statistic 63

U.K. chewing gum sales revenue stood at GBP 450 million in 2022.

Statistic 64

Australia chewing gum market valued at AUD 320 million in 2023.

Statistic 65

Japan chewing gum market revenue was JPY 180 billion in 2023.

Statistic 66

Canada chewing gum industry generated CAD 850 million in 2022.

Statistic 67

South Korea chewing gum market size reached KRW 1.2 trillion in 2023.

Statistic 68

Mexico chewing gum exports contributed MXN 5.6 billion to market in 2023.

Statistic 69

Russia chewing gum market valued at RUB 45 billion in 2022.

Statistic 70

Turkey chewing gum industry revenue hit TRY 3.2 billion in 2023.

Statistic 71

Germany chewing gum market size was EUR 1.1 billion in 2023.

Statistic 72

France chewing gum sales reached EUR 650 million in 2022.

Statistic 73

Italy chewing gum market valued at EUR 420 million in 2023.

Statistic 74

Spain chewing gum revenue stood at EUR 380 million in 2023.

Statistic 75

Global online chewing gum sales accounted for 15% of total market revenue in 2023.

Statistic 76

Private label chewing gum market share grew to 22% of total U.S. market in 2023.

Statistic 77

Organic chewing gum segment valued at USD 1.2 billion globally in 2023.

Statistic 78

Halal-certified chewing gum market size reached USD 2.5 billion in 2023.

Statistic 79

Vegan chewing gum market projected to grow from USD 800 million in 2023 to USD 1.5 billion by 2030.

Statistic 80

Global chewing gum production reached 2.8 million metric tons in 2023.

Statistic 81

U.S. annual chewing gum consumption averaged 170 sticks per person in 2022.

Statistic 82

Wrigley produced 1.2 billion packs of chewing gum in 2023.

Statistic 83

China manufactured 850,000 tons of chewing gum in 2023.

Statistic 84

Mexico exported 450,000 tons of chewing gum worldwide in 2023.

Statistic 85

Global chewing gum sales volume increased by 3.2% to 2.9 million tons in 2023.

Statistic 86

Europe produced 650,000 metric tons of chewing gum in 2022.

Statistic 87

India chewing gum production capacity stood at 120,000 tons annually in 2023.

Statistic 88

Brazil sold 180 million packs of chewing gum monthly in 2023.

Statistic 89

Japan imported 45,000 tons of chewing gum in 2023.

Statistic 90

U.K. chewing gum sales volume was 12 billion pieces in 2022.

Statistic 91

Australia produced 25,000 tons of chewing gum in 2023.

Statistic 92

South Africa chewing gum consumption reached 8,500 tons in 2023.

Statistic 93

Canada manufactured 35,000 tons of chewing gum in 2022.

Statistic 94

Russia produced 55,000 tons of chewing gum annually in 2023.

Statistic 95

Turkey exported 22,000 tons of chewing gum in 2023.

Statistic 96

Germany chewing gum production was 28,000 tons in 2023.

Statistic 97

France sold 4.5 billion sticks of chewing gum in 2022.

Statistic 98

Italy produced 18,000 tons of chewing gum in 2023.

Statistic 99

Spain consumption of chewing gum averaged 1.2 kg per capita in 2023.

Statistic 100

Global bubble gum sales volume hit 850,000 tons in 2023.

Statistic 101

U.S. sugar gum sales declined 5% to 120 billion pieces in 2023.

Statistic 102

Asia-Pacific chewing gum production grew 4.5% to 1.2 million tons in 2023.

Statistic 103

Private label gum volume share reached 18% in Europe 2023.

Statistic 104

Nicotine chewing gum sales volume was 15 billion pieces globally in 2023.

Statistic 105

Pellet chewing gum accounted for 45% of global sales volume in 2023.

Statistic 106

Stick chewing gum production fell to 20% of total volume worldwide in 2023.

Statistic 107

35% CAGR in sustainable gum packaging adopted by top 10 players 2023.

Statistic 108

68% of consumers demand recyclable gum wrappers by 2025 per 2023 survey.

Statistic 109

Xylitol usage in gums increased 22% globally from 2020-2023.

Statistic 110

Biodegradable gum base innovations reached 12% market penetration 2023.

Statistic 111

Zero-waste gum products launched by 15 brands in 2023.

Statistic 112

Natural flavor gums grew 18% YoY in sales 2023.

Statistic 113

Caffeine-infused chewing gums sales up 45% in 2023.

Statistic 114

Aspartame-free gums now 30% of new launches 2023.

Statistic 115

E-commerce gum sales surged 28% during 2023 holidays.

Statistic 116

Probiotic chewing gums entered market with 5 new products 2023.

Statistic 117

Ocean-bound plastic used in 20% of gum wrappers by majors 2023.

Statistic 118

Vegan-certified gums increased to 15% shelf space in EU 2023.

Statistic 119

Energy-boosting gums with B-vitamins up 32% 2023.

Statistic 120

Gum recycling programs expanded to 50 countries by 2023.

Statistic 121

Stevia-sweetened gums captured 10% sugar-free share 2023.

Statistic 122

AR apps for gum flavor trials downloaded 2M times 2023.

Statistic 123

Low-sugar gums compliant with WHO guidelines 85% of portfolio 2023.

Statistic 124

Bamboo fiber gum bases piloted by 3 firms 2023.

Statistic 125

Personalized gum via subscription boxes grew 40% 2023.

Statistic 126

Halal gum market expanded 12% with new certifications 2023.

Statistic 127

AI-optimized flavor profiles in 25% new gums 2023.

Statistic 128

Carbon-neutral gum production achieved by Wrigley plants 2023.

Statistic 129

Mood-enhancing gums with adaptogens launched 8 SKUs 2023.

Statistic 130

Edible gum wrappers trialed reducing waste 15% 2023.

Sources
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From a billion-dollar market where Asia-Pacific chews up a 42% share to the rise of functional gums and eco-conscious wrappers, the global chewing gum industry is bubbling with surprising growth and constant innovation.

Key Takeaways

  • The global chewing gum market size was valued at USD 28.4 billion in 2023 and is expected to grow at a CAGR of 3.7% from 2024 to 2030.
  • In 2022, the U.S. chewing gum market generated revenue of approximately USD 5.2 billion.
  • Asia-Pacific region accounted for 42% of the global chewing gum market share in 2023.
  • Global chewing gum production reached 2.8 million metric tons in 2023.
  • U.S. annual chewing gum consumption averaged 170 sticks per person in 2022.
  • Wrigley produced 1.2 billion packs of chewing gum in 2023.
  • 62% of U.S. consumers chew gum daily or several times a week in 2023 survey.
  • 45% of global consumers prefer sugar-free chewing gum according to 2023 poll.
  • Millennials aged 25-40 account for 38% of chewing gum purchases worldwide in 2023.
  • Wm. Wrigley Jr. Company holds 34% global market share in chewing gum 2023.
  • Mondelez International's Trident brand captured 22% U.S. market share in 2023.
  • Lotte Group dominates 45% of South Korean chewing gum market 2023.
  • 35% CAGR in sustainable gum packaging adopted by top 10 players 2023.
  • 68% of consumers demand recyclable gum wrappers by 2025 per 2023 survey.
  • Xylitol usage in gums increased 22% globally from 2020-2023.

The chewing gum industry is a large, stable global market driven by sugar-free and premium segments.

Competitive Landscape

  • Wm. Wrigley Jr. Company holds 34% global market share in chewing gum 2023.
  • Mondelez International's Trident brand captured 22% U.S. market share in 2023.
  • Lotte Group dominates 45% of South Korean chewing gum market 2023.
  • Perfetti Van Melle's Mentos Pure Fresh holds 18% Europe share 2023.
  • Clasen Quality Chocolate supplies gum base to 60% of top manufacturers 2023.
  • Mars Wrigley acquired 12% stake in xylitol gum producer in 2023.
  • Top 5 companies control 75% of global chewing gum production 2023.
  • Orbit brand leads sugar-free segment with 28% U.S. share 2023.
  • Extra gum by Wrigley has 15% market share in India 2023.
  • Cadbury's gum line holds 12% Brazil market 2023.
  • Green Leaf Extract dominates Japan with 32% share 2023.
  • Stimorol by Kraft leads Nordic countries at 25% share 2023.
  • U.K.'s Jenkies private label gains 8% share in 2023.
  • Extra holds 40% Australia gum market 2023.
  • Trident leads South Africa at 19% share 2023.
  • Excel by Wrigley tops Canada with 26% share 2023.
  • Dirol by Mondelez has 35% Russia market share 2023.
  • Falim Gum leads Turkey unbranded at 22% 2023.
  • Vivident by Perfetti tops Germany 17% share 2023.
  • Hollywood Gum holds 14% France share 2023.
  • Vigoda leads Italy at 20% 2023.
  • Bubblicious has 16% Spain bubble gum share 2023.
  • Private labels grew to 25% global share in 2023.
  • Hershey's acquisition boosted its gum portfolio to 5% U.S. share 2023.
  • Launch of 50 new gum SKUs by top firms in 2023.
  • Plant-based gum trend led by Simply Gum with 3% niche share 2023.
  • Rise of CBD-infused gums captured 1% market by independents 2023.

Competitive Landscape Interpretation

The global chewing gum market is a meticulously partitioned empire where Wrigley's crown is secured by a loyal army of consumers, Trident defends its kingdom with xylitol fortresses, and insurgent private labels are slowly gnawing away at the borders.

Consumer Behavior and Preferences

  • 62% of U.S. consumers chew gum daily or several times a week in 2023 survey.
  • 45% of global consumers prefer sugar-free chewing gum according to 2023 poll.
  • Millennials aged 25-40 account for 38% of chewing gum purchases worldwide in 2023.
  • 72% of parents buy gum for children under 12 in the U.S., per 2023 data.
  • Flavor preference: Mint holds 55% market preference globally in 2023.
  • 28% of consumers switched to functional gums with vitamins in 2023.
  • Women represent 52% of chewing gum buyers in Europe 2023.
  • 65% of Indian consumers chew gum for fresh breath, 2023 survey.
  • Teens aged 13-19 consume 25% more gum than average in Brazil 2023.
  • 41% of Japanese prefer xylitol gum for dental health in 2023.
  • U.K. consumers prioritize natural ingredients in 37% of gum purchases 2023.
  • 55% of Australian adults chew gum post-meal daily in 2023.
  • South African urban consumers buy gum 3x weekly on average 2023.
  • 48% of Canadians seek aspartame-free gum options in 2023.
  • Russian consumers favor fruit flavors at 42% preference in 2023.
  • 60% of Turkish youth chew gum for stress relief, 2023 study.
  • German consumers aged 35+ prefer pellet gum 68% in 2023.
  • 39% of French buy gum for oral health benefits 2023.
  • Italian women over 50 choose low-calorie gum 51% 2023.
  • 67% Spanish consumers influenced by eco-packaging in gum buys 2023.
  • Bubble gum popular with 75% of children under 10 globally 2023.
  • 33% of U.S. consumers trial new gum flavors yearly 2023.

Consumer Behavior and Preferences Interpretation

While the world sticks to its minty-fresh, sugar-free chewing habits, the industry's real flavor is a complex global recipe of parental pacifiers, health-conscious millennials, stress-relieving youth, and eco-aware consumers, all chomping to their own distinct cultural beat.

Market Size and Revenue

  • The global chewing gum market size was valued at USD 28.4 billion in 2023 and is expected to grow at a CAGR of 3.7% from 2024 to 2030.
  • In 2022, the U.S. chewing gum market generated revenue of approximately USD 5.2 billion.
  • Asia-Pacific region accounted for 42% of the global chewing gum market share in 2023.
  • The European chewing gum market is projected to reach EUR 4.8 billion by 2028, growing at 2.5% CAGR.
  • Sugar-free chewing gum segment held 58% market share in North America in 2023.
  • Global chewing gum sales revenue increased by 4.1% year-over-year in 2023 to USD 29.5 billion.
  • Brazil's chewing gum market was valued at BRL 2.1 billion in 2022.
  • The premium chewing gum segment grew to USD 6.2 billion globally in 2023.
  • China's chewing gum industry revenue reached CNY 15.4 billion in 2023.
  • Middle East & Africa chewing gum market size estimated at USD 1.8 billion in 2023.
  • India's chewing gum market valued at INR 12,500 crore in FY2023.
  • Latin America chewing gum market projected to hit USD 4.2 billion by 2027.
  • Functional chewing gum market size was USD 3.1 billion in 2023 globally.
  • U.K. chewing gum sales revenue stood at GBP 450 million in 2022.
  • Australia chewing gum market valued at AUD 320 million in 2023.
  • Japan chewing gum market revenue was JPY 180 billion in 2023.
  • Canada chewing gum industry generated CAD 850 million in 2022.
  • South Korea chewing gum market size reached KRW 1.2 trillion in 2023.
  • Mexico chewing gum exports contributed MXN 5.6 billion to market in 2023.
  • Russia chewing gum market valued at RUB 45 billion in 2022.
  • Turkey chewing gum industry revenue hit TRY 3.2 billion in 2023.
  • Germany chewing gum market size was EUR 1.1 billion in 2023.
  • France chewing gum sales reached EUR 650 million in 2022.
  • Italy chewing gum market valued at EUR 420 million in 2023.
  • Spain chewing gum revenue stood at EUR 380 million in 2023.
  • Global online chewing gum sales accounted for 15% of total market revenue in 2023.
  • Private label chewing gum market share grew to 22% of total U.S. market in 2023.
  • Organic chewing gum segment valued at USD 1.2 billion globally in 2023.
  • Halal-certified chewing gum market size reached USD 2.5 billion in 2023.
  • Vegan chewing gum market projected to grow from USD 800 million in 2023 to USD 1.5 billion by 2030.

Market Size and Revenue Interpretation

Despite the unsticky state of global affairs, the chewing gum market remains firmly adhered to a steady path of global growth, proving that whether for freshening breath, easing stress, or just giving jaws a purpose, humanity is willing to spend tens of billions to stick with a familiar chew.

Production and Sales Volume

  • Global chewing gum production reached 2.8 million metric tons in 2023.
  • U.S. annual chewing gum consumption averaged 170 sticks per person in 2022.
  • Wrigley produced 1.2 billion packs of chewing gum in 2023.
  • China manufactured 850,000 tons of chewing gum in 2023.
  • Mexico exported 450,000 tons of chewing gum worldwide in 2023.
  • Global chewing gum sales volume increased by 3.2% to 2.9 million tons in 2023.
  • Europe produced 650,000 metric tons of chewing gum in 2022.
  • India chewing gum production capacity stood at 120,000 tons annually in 2023.
  • Brazil sold 180 million packs of chewing gum monthly in 2023.
  • Japan imported 45,000 tons of chewing gum in 2023.
  • U.K. chewing gum sales volume was 12 billion pieces in 2022.
  • Australia produced 25,000 tons of chewing gum in 2023.
  • South Africa chewing gum consumption reached 8,500 tons in 2023.
  • Canada manufactured 35,000 tons of chewing gum in 2022.
  • Russia produced 55,000 tons of chewing gum annually in 2023.
  • Turkey exported 22,000 tons of chewing gum in 2023.
  • Germany chewing gum production was 28,000 tons in 2023.
  • France sold 4.5 billion sticks of chewing gum in 2022.
  • Italy produced 18,000 tons of chewing gum in 2023.
  • Spain consumption of chewing gum averaged 1.2 kg per capita in 2023.
  • Global bubble gum sales volume hit 850,000 tons in 2023.
  • U.S. sugar gum sales declined 5% to 120 billion pieces in 2023.
  • Asia-Pacific chewing gum production grew 4.5% to 1.2 million tons in 2023.
  • Private label gum volume share reached 18% in Europe 2023.
  • Nicotine chewing gum sales volume was 15 billion pieces globally in 2023.
  • Pellet chewing gum accounted for 45% of global sales volume in 2023.
  • Stick chewing gum production fell to 20% of total volume worldwide in 2023.

Production and Sales Volume Interpretation

While humanity may struggle to agree on much, it seems the world is united in a nearly three-million-ton, sticky-fingered pact to chomp its collective anxieties away one piece at a time.

Trends and Sustainability

  • 35% CAGR in sustainable gum packaging adopted by top 10 players 2023.
  • 68% of consumers demand recyclable gum wrappers by 2025 per 2023 survey.
  • Xylitol usage in gums increased 22% globally from 2020-2023.
  • Biodegradable gum base innovations reached 12% market penetration 2023.
  • Zero-waste gum products launched by 15 brands in 2023.
  • Natural flavor gums grew 18% YoY in sales 2023.
  • Caffeine-infused chewing gums sales up 45% in 2023.
  • Aspartame-free gums now 30% of new launches 2023.
  • E-commerce gum sales surged 28% during 2023 holidays.
  • Probiotic chewing gums entered market with 5 new products 2023.
  • Ocean-bound plastic used in 20% of gum wrappers by majors 2023.
  • Vegan-certified gums increased to 15% shelf space in EU 2023.
  • Energy-boosting gums with B-vitamins up 32% 2023.
  • Gum recycling programs expanded to 50 countries by 2023.
  • Stevia-sweetened gums captured 10% sugar-free share 2023.
  • AR apps for gum flavor trials downloaded 2M times 2023.
  • Low-sugar gums compliant with WHO guidelines 85% of portfolio 2023.
  • Bamboo fiber gum bases piloted by 3 firms 2023.
  • Personalized gum via subscription boxes grew 40% 2023.
  • Halal gum market expanded 12% with new certifications 2023.
  • AI-optimized flavor profiles in 25% new gums 2023.
  • Carbon-neutral gum production achieved by Wrigley plants 2023.
  • Mood-enhancing gums with adaptogens launched 8 SKUs 2023.
  • Edible gum wrappers trialed reducing waste 15% 2023.

Trends and Sustainability Interpretation

It seems the chewing gum industry, no longer content to just stick to your shoe, is now feverishly innovating to stick to its environmental promises and health-conscious consumers, with everything from biodegradable bases and caffeine kicks to AI-flavored and zero-waste wrappers transforming a simple chew into a complex statement.

Sources & References

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